CN106557473B - Method and device for generating new channel - Google Patents

Method and device for generating new channel Download PDF

Info

Publication number
CN106557473B
CN106557473B CN201510617172.8A CN201510617172A CN106557473B CN 106557473 B CN106557473 B CN 106557473B CN 201510617172 A CN201510617172 A CN 201510617172A CN 106557473 B CN106557473 B CN 106557473B
Authority
CN
China
Prior art keywords
page
unit
determining
access information
promotion
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CN201510617172.8A
Other languages
Chinese (zh)
Other versions
CN106557473A (en
Inventor
王江伟
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing Gridsum Technology Co Ltd
Original Assignee
Beijing Gridsum Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Beijing Gridsum Technology Co Ltd filed Critical Beijing Gridsum Technology Co Ltd
Priority to CN201510617172.8A priority Critical patent/CN106557473B/en
Publication of CN106557473A publication Critical patent/CN106557473A/en
Application granted granted Critical
Publication of CN106557473B publication Critical patent/CN106557473B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9558—Details of hyperlinks; Management of linked annotations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Landscapes

  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Databases & Information Systems (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • General Engineering & Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a method and a device for generating a path, relates to the technical field of Internet, and can solve the problem that the path set by people in a subjective mode is not matched with the real requirement of a user in the prior art. The method of the invention comprises the following steps: acquiring access information of each page; determining page ranking of the access information in each page; extracting source keywords of each page corresponding to the access information according to the page rank; finding out all promotion units containing the source keywords; acquiring target promotion units from all the found promotion units, wherein the target promotion units are promotion units containing the most source keywords; and determining a uniform resource locator URL of at least one page corresponding to the target promotion unit as a path sub-chain. The method and the device are suitable for generating a path scene by utilizing the user access behavior.

Description

Method and device for generating new channel
Technical Field
The invention relates to the technical field of internet, in particular to a method and a device for generating a path.
Background
The new way is an advertisement promotion style of a search engine, and a plurality of sub-chains are integrated in common promotion content, so that promotion service has more information expression functions, and the sub-chain which is displayed by the method is called a 'new way sub-chain'.
The webpage and the website main chain are connected to the same page for display, a user can enter a website home page through clicking the main chain, then a desired page (target page) is found through clicking for multiple times, and the target page can be directly reached through clicking the webpage. Therefore, the path sub-chain can greatly shorten the user clicking process and improve the conversion rate. Therefore, if the set path sub-chain is the content concerned by the user, the click rate of the website is improved.
In the prior art, the method is mainly set by search marketing personnel according to experience or business requirements, the subjectivity is strong, and the real requirements of users cannot be met frequently, so that the problem that the method set by people in a subjective way is not matched with the real requirements of the users exists.
Disclosure of Invention
In view of this, the present invention provides a method and an apparatus for creating a new path, which can solve the problem in the prior art that the manually set new path is not matched with the real needs of the user.
According to an aspect of the present invention, there is provided a method of generating a path, the method comprising:
acquiring access information of each page;
determining page ranking of the access information in each page;
extracting source keywords of each page corresponding to the access information according to the page rank;
finding out all promotion units containing the source keywords;
acquiring target promotion units from all the found promotion units, wherein the target promotion units are promotion units containing the most source keywords;
and determining a uniform resource locator URL of at least one page corresponding to the target promotion unit as a path sub-chain.
In accordance with another aspect of the present invention, there is provided an apparatus for creating a path, the apparatus comprising:
the acquisition unit is used for acquiring the access information of each page;
the sequencing unit is used for determining the page rank of the access information in each page;
the extraction unit is used for extracting the source keywords of each page corresponding to the access information according to the page ranking;
the searching unit is used for searching all promotion units containing the source keywords extracted by the extracting unit;
the obtaining unit is further configured to obtain a target promotion unit from all promotion units found by the searching unit, where the target promotion unit is a promotion unit that contains the most source keywords;
and the determining unit is used for determining a uniform resource locator URL of at least one page of the target popularization unit acquired by the acquiring unit as a path sub-chain.
By means of the technical scheme, the method and the device for generating the path can sequence all the pages after the access information of the user for accessing the website is obtained, the top N pages are obtained, then all the promotion units containing the source keywords of each page in the top N pages are found, the target promotion units are obtained from the promotion units, and finally the URL of at least one page corresponding to the target promotion units is determined as the path sub-chain of the path. Compared with the prior art that the channel subchain is determined by people subjectively, the method and the device have the advantages that the access information of the user accessing the website is analyzed, the page with high user attention (namely the previous N pages) is obtained firstly, the popularization unit (namely the target popularization unit) containing the previous N pages and having the most source keywords is obtained, and finally the URL of at least one page corresponding to the target popularization unit is determined to be the channel subchain, so that the generated channel subchain is the channel subchain really required by the user, and the efficiency of the user entering the target page is improved.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
FIG. 1 is a flow chart of a method for generating a menu according to an embodiment of the present invention;
fig. 2 is a block diagram illustrating an apparatus for generating a menu according to an embodiment of the present invention;
fig. 3 is a block diagram illustrating another apparatus for generating a menu according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
The embodiment of the invention provides a method for generating a new path, as shown in fig. 1, the method comprises the following steps:
101. and acquiring the access information of each page.
In practical application, the advertiser terminal can acquire access information of a website accessed by a user through a plurality of data acquisition technologies, and then store the access information in a data warehouse, so that subsequent analysis and management are facilitated. The access information of the website accessed by the user includes an operating system type used by the user, a browser type, keywords used by a search page (i.e., source keywords of the page), time of the user browsing each page, basic information (such as an account number) of the user, and the like. After the basic information is obtained, through statistics and analysis of all access information, other information corresponding to each page can be obtained, such as browsing amount, conversion rate, jump rate and the like of the page.
It should be noted that, when the terminal collects data on the website server, some dirty data, such as repeated data and other data unrelated to the user access information, may be collected, so that after the terminal obtains the original data, the terminal may first perform optimization operations such as cleaning and format conversion on the original data so as to obtain valid data, and then store the valid data in the data warehouse for subsequent management and analysis.
In addition, because the content concerned by the user in different stages is different, the access information of the website accessed by the recent user can be collected, so that the information with higher attention of the recent user can be obtained by analyzing the recent access information.
102. And determining the page rank of the access information in each page.
After the access information of the user to access each page is obtained, each page may be sorted according to a certain index (for example, sorted according to the browsing amount of the page), so as to obtain the top N pages. Wherein N is a positive integer.
In practical applications, pages can be ranked in various ways, such as OLAP (Online Analytical Processing) technology, data mining technology, and the like.
103. And extracting source keywords of each page corresponding to the access information according to the page rank.
Since the access information includes keywords used for searching the page (i.e., source keywords of the page), the terminal can extract the source keywords corresponding to each page in the top N pages from the access information, thereby obtaining N source keyword sets.
It should be noted that the source keywords in each source keyword set obtained by the terminal are keywords used when different users search for each page, and the source keywords corresponding to the same page are the same or similar, so the source keywords in each source keyword set obtained by the terminal may be repeated. The reason why the page source keywords included in each access behavior of the user are recorded in the source keyword set without performing deduplication processing is that each access behavior of the user is a focus on the corresponding page, and the more the same source keywords of the same page are, the more the focus of the user on the page is, and if deduplication processing is performed, the actual focus of the user on the page cannot be accurately obtained.
104. And finding out all promotion units containing the source keywords.
The promotion unit may be used in Search Engine Marketing (abbreviated as SEM) to manage keywords, Search creative content, and the like. For example, the keywords in one promotion unit are keywords of tourist attraction class, and the keywords in another promotion unit are keywords of English training class.
After the source keywords corresponding to each page in the previous N pages are obtained, the promotion units corresponding to each source keyword need to be searched locally, that is, which promotion unit contains at least one source keyword of the previous N pages is searched.
105. And acquiring the target promotion unit from all the searched promotion units.
The target promotion unit is a promotion unit with the most source keywords. After all promotion units containing at least one source keyword of the first N pages are found, the terminal can count the number of the source keywords contained in each promotion unit so as to obtain the promotion unit containing the largest number of the source keywords, and therefore which type of content is most concerned by the current user is determined.
106. And determining the URL of at least one page corresponding to the target promotion unit as a path sub-chain.
After the target promotion unit containing the most source keywords is obtained, the terminal can select the URL of at least one page as a path sub-chain. And the at least one page is a page with at least one source keyword contained in the target promotion unit. In practical applications, the URL (Uniform Resource Locator) of all pages in which at least one source keyword is contained in the target promotion unit may be determined as the path sub-chain, and the URL from which a part of the page is selected may also be determined as the path sub-chain.
The method for generating the path can sequence all pages after obtaining the access information of the user accessing the website, obtain the first N pages, then search all promotion units containing the source keywords of each page in the first N pages, obtain the target promotion unit from the promotion units, and finally determine the URL of at least one page corresponding to the target promotion unit as the path sub-chain. Compared with the prior art that the channel subchain is determined by people subjectively, the method and the device have the advantages that the access information of the user accessing the website is analyzed, the page with high user attention (namely the previous N pages) is obtained firstly, the popularization unit (namely the target popularization unit) containing the previous N pages and having the most source keywords is obtained, and finally the URL of at least one page corresponding to the target popularization unit is determined to be the channel subchain, so that the generated channel subchain is the channel subchain really required by the user, and the efficiency of the user entering the target page is improved.
Furthermore, after obtaining the access information of each page of the website accessed by the user, the page rank of the access information in each page needs to be determined. The specific implementation manner of determining the page rank is as follows: firstly, sequencing each page according to a sequencing rule; then, determining the page ranking of the access information in each page by using the sequencing result; and the ranking of the pages is selected from the ranking according to preset conditions.
In practical applications, the sorting rule may be sorting based on a certain index information, or sorting based on a comprehensive condition of a plurality of index information. For example, the terminal may sort the pages according to the size of the browsing volume. For another example, the terminal may sort each page according to a comprehensive condition of the browsing volume, the jump rate, and the conversion rate (e.g., 50% browsing volume + 30% jump rate + 20% conversion rate). For another example, the terminal may sort according to the browsing volume, may sort according to the skipping rate when the browsing volume of the plurality of pages is the same, and may sort according to the conversion rate when the skipping rate of the plurality of pages is the same.
Further, in the above embodiments, there are various technical manners for sorting the pages, and one of the manners is: under the OLAP technology, all pages are sorted according to a sorting rule. The OLAP may extract a subset of the detailed data from the data warehouse and store it in OLAP memory for reading and analysis by the front-end analysis tool, with necessary aggregation.
Further, after the target popularization unit is determined, the terminal can determine the URL of at least one page corresponding to the target popularization unit as a path sub-chain. However, the URL of at least one page selected randomly is not necessarily the most needed by the user, so in order to further match the set path chain with the path chain needed by the user, the following scheme may be adopted: and calculating the number of source keywords of each page contained in the target promotion unit, and determining the URL of at least one page with the largest number as a groin sub-chain.
Specifically, the terminal calculates the number of source keywords of each page contained in the target promotion unit respectively, then sorts the number from large to small, and finally determines the URL of the page with the number ranking in the top M names as a path sub-chain. Wherein M is a positive integer and M is less than or equal to N.
Illustratively, if N is 10, and there is at least one source keyword located in the target promotion unit, which is page 1, page 3, page 4, page 5, page 7, and page 10, the terminal respectively counts the number of the source keywords of each page included in the target promotion unit, and the statistical results are that the number of the source keywords of page 1 is 100, the number of page 3 is 200, the number of page 4 is 160, the number of page 5 is 240, the number of page 7 is 150, and the number of page 10 is 300. At this time, if the number of the set new path sub chains is 4, the URL of the page whose source keyword number is the first 4 will be determined as the new path sub chain, that is, the URLs of the page 10, the page 5, the page 3, and the page 4 will be determined as the new path sub chain.
In addition, under general condition, a group of channel subchains are shown on the page from left to right in sequence, and the user is used to click from left to right in sequence, so in order to further simplify the operation steps that the user enters the target page, the corresponding channel subchains can be shown in sequence according to the sequence of number ranking, namely the channel subchains corresponding to the page 10, the page 5, the page 3 and the page 4 are shown on the page from left to right in sequence in the above example. In the specific implementation process, generally, only the URL of the page 10 needs to be set as the first path sub chain, the URL of the page 5 needs to be set as the second path sub chain, the URL of the page 3 needs to be set as the third path sub chain, and the URL of the page 4 needs to be set as the fourth path sub chain.
Further, after the URL of the path sub chain is determined, the name of the path sub chain needs to be set. Since the page title can summarize the subject content of the page, the terminal can set the page title to the name of the path sub-chain of the corresponding page. For example, if the page is titled beijing hotel reservation, the name of the path sub-chain corresponding to the page may be set to be beijing hotel reservation.
Further, in practical application, part of the page title may be longer, in order to make the name of the path sub chain more concise, at least one keyword may be extracted from the page title, and the at least one keyword is set as the name of the path sub chain of the corresponding page. For example, the page title is beijing hotel reservation-beijing hotel price-beijing hotel query, and then the beijing hotel can be extracted as the name of the path sub-chain corresponding to the page.
In addition, there are a plurality of source keywords in one page, the source keywords may correspond to different promotion units, and the same promotion unit may also include a plurality of source keywords in the same page. When the target promotion unit contains a plurality of source keywords of a certain page, the same parts of the source keywords can be extracted to be used as the names of the links of the webpage. For example, the target promotion unit contains three source keywords of a certain page, namely, beijing hotel reservation, beijing hotel price, and beijing hotel query, and then the beijing hotel can be extracted as the name of the path sub chain of the page.
Further, according to the above method embodiment, another embodiment of the present invention further provides a device for creating a path, as shown in fig. 2, the device includes: an acquisition unit 21, a sorting unit 22, an extraction unit 23, a lookup unit 24, and a determination unit 25. Wherein,
an acquisition unit 21 configured to acquire access information of each page;
the sorting unit 22 is configured to determine a page rank of the access information in each page according to the access information acquired by the acquiring unit 21;
the extracting unit 23 is configured to extract source keywords of each page corresponding to the access information according to the page rank;
a search unit 24 for searching all promotion units containing the source keywords extracted by the extraction unit 23;
the obtaining unit 21 is further configured to obtain a target popularization unit from all popularization units found by the finding unit 24, where the target popularization unit is a popularization unit that contains the most source keywords;
the determining unit 25 is configured to determine a uniform resource locator URL of at least one page of the target popularization unit acquired by the corresponding acquiring unit 21 as a path sub-chain.
The device for generating the path can sequence all pages after obtaining the access information of the user for accessing the website, obtain the first N pages, then search all promotion units containing the source keywords of each page in the first N pages, obtain the target promotion units from the promotion units, and finally determine the URL of at least one page corresponding to the target promotion units as the path sub-chain. Compared with the prior art that the channel subchain is determined by people subjectively, the method and the device have the advantages that the access information of the user accessing the website is analyzed, the page with high user attention (namely the previous N pages) is obtained firstly, the popularization unit (namely the target popularization unit) containing the previous N pages and having the most source keywords is obtained, and finally the URL of at least one page corresponding to the target popularization unit is determined to be the channel subchain, so that the generated channel subchain is the channel subchain really required by the user, and the efficiency of the user entering the target page is improved.
Further, the sorting unit 22 is configured to sort the pages according to a sorting rule; determining page ranking of the access information in each page by using the sequencing result; and the ranking of the pages is selected from the ranking according to preset conditions.
Further, the sorting unit 22 is configured to sort the pages according to a sorting rule under the online analysis and processing OLAP technology.
Further, as shown in fig. 3, the determining unit 25 includes:
a calculating module 251, configured to calculate the number of source keywords of each page included in the target promoting unit;
the determining module 252 is configured to determine the URL of the at least one page with the largest number calculated by the calculating module 251 as the path sub-chain.
Further, as shown in fig. 3, the apparatus further includes:
the setting unit 26 is used for setting the page title as the name of the channel sub-chain of the corresponding page.
Further, as shown in fig. 3, the setting unit 26 includes:
an extracting module 261, configured to extract at least one keyword from a page title;
a setting module 262, configured to set at least one keyword extracted by the extraction module 261 as a name of the path sub chain of the corresponding page.
In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
It will be appreciated that the relevant features of the method and apparatus described above are referred to one another. In addition, "first", "second", and the like in the above embodiments are for distinguishing the embodiments, and do not represent merits of the embodiments.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
The algorithms and displays presented herein are not inherently related to any particular computer, virtual machine, or other apparatus. Various general purpose systems may also be used with the teachings herein. The required structure for constructing such a system will be apparent from the description above. Moreover, the present invention is not directed to any particular programming language. It is appreciated that a variety of programming languages may be used to implement the teachings of the present invention as described herein, and any descriptions of specific languages are provided above to disclose the best mode of the invention.
In the description provided herein, numerous specific details are set forth. It is understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.
Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be interpreted as reflecting an intention that: that the invention as claimed requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.
Those skilled in the art will appreciate that the modules in the device in an embodiment may be adaptively changed and disposed in one or more devices different from the embodiment. The modules or units or components of the embodiments may be combined into one module or unit or component, and furthermore they may be divided into a plurality of sub-modules or sub-units or sub-components. All of the features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or elements of any method or apparatus so disclosed, may be combined in any combination, except combinations where at least some of such features and/or processes or elements are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
Furthermore, those skilled in the art will appreciate that while some embodiments described herein include some features included in other embodiments, rather than other features, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.
The various component embodiments of the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. It will be appreciated by those skilled in the art that a microprocessor or Digital Signal Processor (DSP) may be used in practice to implement some or all of the functions of some or all of the components of the method and apparatus for creating a menu according to embodiments of the present invention. The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering. These words may be interpreted as names.

Claims (12)

1. A method of creating a new path, the method comprising:
acquiring access information of each page;
determining page ranking of the access information in each page;
extracting source keywords of each page corresponding to the access information according to the page rank;
finding out all promotion units containing the source keywords;
acquiring target promotion units from all the found promotion units, wherein the target promotion units are promotion units containing the most source keywords;
and determining a uniform resource locator URL of at least one page corresponding to the target promotion unit as a path sub-chain.
2. The method of claim 1, wherein determining a page rank of the access information in each page comprises:
sequencing each page according to a sequencing rule;
determining page ranking of the access information in each page by using the sequencing result; and the ranking of the pages is selected from the ranking according to preset conditions.
3. The method of claim 2, wherein said sorting pages according to a sorting rule comprises:
and sequencing each page according to the sequencing rule under the online analysis and processing OLAP technology.
4. The method according to claim 1, wherein the determining the URL of the at least one page corresponding to the target promotion unit as a path sub-chain comprises:
calculating the number of source keywords of each page contained in the target promotion unit;
and determining the URL of at least one page with the largest number as a path sub-chain.
5. The method according to any one of claims 1 to 4, further comprising:
the page title is set to the name of the path sub-chain of the corresponding page.
6. The method of claim 5, wherein setting the page title to the name of the path sub-chain of the corresponding page comprises:
at least one keyword is extracted from a page title, and the at least one keyword is set as a name of a channel sub-chain of a corresponding page.
7. An apparatus for creating a path, the apparatus comprising:
the acquisition unit is used for acquiring the access information of each page;
the sequencing unit is used for determining the page rank of the access information in each page;
the extraction unit is used for extracting the source keywords of each page corresponding to the access information according to the page ranking;
the searching unit is used for searching all promotion units containing the source keywords extracted by the extracting unit;
the obtaining unit is further configured to obtain a target promotion unit from all promotion units found by the searching unit, where the target promotion unit is a promotion unit that contains the most source keywords;
and the determining unit is used for determining a uniform resource locator URL of at least one page of the target popularization unit acquired by the acquiring unit as a path sub-chain.
8. The apparatus according to claim 7, wherein the sorting unit is configured to sort the pages according to a sorting rule; determining page ranking of the access information in each page by using the sequencing result; and the ranking of the pages is selected from the ranking according to preset conditions.
9. The apparatus of claim 7, wherein the determining unit comprises:
the calculation module is used for calculating the number of the source keywords of each page contained in the target promotion unit;
and the determining module is used for determining the URL of at least one page with the maximum number calculated by the calculating module as a path sub-chain.
10. The apparatus of any one of claims 7 to 9, further comprising:
and the setting unit is used for setting the page title as the name of the channel sub-chain of the corresponding page.
11. A storage medium, characterized in that the storage medium comprises a stored program, wherein when the program runs, the storage medium is controlled by a device to execute the method for creating a new path according to any one of claims 1 to 6.
12. A processor, characterized in that the processor is configured to execute a program, wherein the program when executed performs the method of creating a path of any one of claims 1 to 6.
CN201510617172.8A 2015-09-24 2015-09-24 Method and device for generating new channel Active CN106557473B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201510617172.8A CN106557473B (en) 2015-09-24 2015-09-24 Method and device for generating new channel

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201510617172.8A CN106557473B (en) 2015-09-24 2015-09-24 Method and device for generating new channel

Publications (2)

Publication Number Publication Date
CN106557473A CN106557473A (en) 2017-04-05
CN106557473B true CN106557473B (en) 2020-01-07

Family

ID=58414204

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201510617172.8A Active CN106557473B (en) 2015-09-24 2015-09-24 Method and device for generating new channel

Country Status (1)

Country Link
CN (1) CN106557473B (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108596433A (en) * 2018-03-22 2018-09-28 安徽建筑大学 Risk factor evaluation method applied to coal mine safety management

Citations (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102073960A (en) * 2010-09-15 2011-05-25 江苏仕德伟网络科技股份有限公司 Method for assessing operation effect in website marketing process
CN102142033A (en) * 2010-05-20 2011-08-03 百度在线网络技术（北京）有限公司 Method and device for providing relative sub-link information in search result
CN102411589A (en) * 2010-09-26 2012-04-11 百度在线网络技术（北京）有限公司 Method and equipment for monitoring and managing keywords
CN103164521A (en) * 2013-03-11 2013-06-19 亿赞普(北京)科技有限公司 Keyword calculation method and device based on user browse and search actions
CN103514193A (en) * 2012-06-21 2014-01-15 百度在线网络技术（北京）有限公司 Method and device used for determining popularization result information of popularization keyword
CN104021209A (en) * 2014-06-19 2014-09-03 北京博雅立方科技有限公司 Statistical method for keyword advertising effect and browsing client
CN104077290A (en) * 2013-03-26 2014-10-01 腾讯科技（深圳）有限公司 Method and device for generating promoted accounts
CN104462397A (en) * 2014-12-10 2015-03-25 北京国双科技有限公司 Promotion information processing method and promotion information processing device
CN104504135A (en) * 2014-12-31 2015-04-08 北京国双科技有限公司 Promotion account structure generation method and device
CN104572960A (en) * 2014-12-29 2015-04-29 北京奇虎科技有限公司 Searching method and searching device
CN104778606A (en) * 2015-04-10 2015-07-15 北京京东尚科信息技术有限公司 Account structure data processing method and device

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7478089B2 (en) * 2003-10-29 2009-01-13 Kontera Technologies, Inc. System and method for real-time web page context analysis for the real-time insertion of textual markup objects and dynamic content
US8417569B2 (en) * 2005-11-30 2013-04-09 John Nicholas and Kristin Gross Trust System and method of evaluating content based advertising

Patent Citations (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102142033A (en) * 2010-05-20 2011-08-03 百度在线网络技术（北京）有限公司 Method and device for providing relative sub-link information in search result
CN102073960A (en) * 2010-09-15 2011-05-25 江苏仕德伟网络科技股份有限公司 Method for assessing operation effect in website marketing process
CN102411589A (en) * 2010-09-26 2012-04-11 百度在线网络技术（北京）有限公司 Method and equipment for monitoring and managing keywords
CN103514193A (en) * 2012-06-21 2014-01-15 百度在线网络技术（北京）有限公司 Method and device used for determining popularization result information of popularization keyword
CN103164521A (en) * 2013-03-11 2013-06-19 亿赞普(北京)科技有限公司 Keyword calculation method and device based on user browse and search actions
CN104077290A (en) * 2013-03-26 2014-10-01 腾讯科技（深圳）有限公司 Method and device for generating promoted accounts
CN104021209A (en) * 2014-06-19 2014-09-03 北京博雅立方科技有限公司 Statistical method for keyword advertising effect and browsing client
CN104462397A (en) * 2014-12-10 2015-03-25 北京国双科技有限公司 Promotion information processing method and promotion information processing device
CN104572960A (en) * 2014-12-29 2015-04-29 北京奇虎科技有限公司 Searching method and searching device
CN104504135A (en) * 2014-12-31 2015-04-08 北京国双科技有限公司 Promotion account structure generation method and device
CN104778606A (en) * 2015-04-10 2015-07-15 北京京东尚科信息技术有限公司 Account structure data processing method and device

Also Published As

Publication number Publication date
CN106557473A (en) 2017-04-05

Similar Documents

Publication Publication Date Title
CN108694223B (en) User portrait database construction method and device
CN103365839B (en) The recommendation searching method and device of a kind of search engine
CN102693271B (en) A kind of network information recommending method and system
US9087108B2 (en) Determination of category information using multiple stages
CN104217031B (en) A kind of method and apparatus that user's classification is carried out according to server search daily record data
US10909427B2 (en) Method and device for classifying webpages
CN107193987B (en) Method, device and system for acquiring search terms related to page
CN104391999B (en) Information recommendation method and device
CN104537065A (en) Search result pushing method and system
CN106445963B (en) Advertisement index keyword automatic generation method and device of APP platform
CN104462336A (en) Information pushing method and device
US20160306887A1 (en) Methods, apparatuses and systems for linked and personalized extended search
CN107977678B (en) Method and apparatus for outputting information
CN101963965A (en) Document indexing method, data query method and server based on search engine
CN104361092A (en) Searching method and device
CN113407773A (en) Short video intelligent recommendation method and system, electronic device and storage medium
CN104615640A (en) Method and device for providing searching keywords and carrying out searching
CN103186666A (en) Method, device and equipment for searching based on favorites
CN108763369B (en) Video searching method and device
CN114330329A (en) Service content searching method and device, electronic equipment and storage medium
CN105630950A (en) Guidance type search method and system
CN103399879B (en) The interested entity preparation method and device of daily record are searched for based on user
CN108509449B (en) Information processing method and server
CN106557473B (en) Method and device for generating new channel
CN107085573B (en) Hotspot information acquisition method and device

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
CB02 Change of applicant information

Address after: 100083 No. 401, 4th Floor, Haitai Building, 229 North Fourth Ring Road, Haidian District, Beijing

Applicant after: Beijing Guoshuang Technology Co.,Ltd.

Address before: 100086 Cuigong Hotel, 76 Zhichun Road, Shuangyushu District, Haidian District, Beijing

Applicant before: Beijing Guoshuang Technology Co.,Ltd.

CB02 Change of applicant information
GR01 Patent grant
GR01 Patent grant