CN104077290A - Method and device for generating promoted accounts - Google Patents

Method and device for generating promoted accounts Download PDF

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Publication number
CN104077290A
CN104077290A CN201310100782.1A CN201310100782A CN104077290A CN 104077290 A CN104077290 A CN 104077290A CN 201310100782 A CN201310100782 A CN 201310100782A CN 104077290 A CN104077290 A CN 104077290A
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promotion
keywords
group
language
keyword
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CN201310100782.1A
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CN104077290B (en
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张云
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腾讯科技(深圳)有限公司
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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0201Market data gathering, market analysis or market modelling

Abstract

The embodiment of the invention provides a method and a device for generating promoted accounts. The method comprises the following steps that: classification label information and a target webpage link address are received; business keywords are captured from a webpage corresponding to the target webpage link address, a business group with identical classification is retrieved according to the classification label information, and business keywords of the business group are obtained and are merged with the keywords captured from the webpage corresponding to the target webpage link address; the merged keywords are subjected to grouping, promoting slogans of each group of keywords are generated, and in addition, grouping keywords and the corresponding promoting slogans are encapsulated into a promoting group; and promoted accounts are generated on the basis of the encapsulated promoting group. The embodiment of the invention has the advantages that the keywords can be subjected to various kinds of extension, and the promoting efficiency is improved.

Description

一种生成推广账户的方法和装置 A method and apparatus for generating a promotion account

技术领域 FIELD

[0001] 本发明实施方式涉及信息处理技术领域,更具体地,涉及一种生成推广账户的方法和装置。 [0001] Embodiment of the present invention relates to the field of information processing technology, and more particularly, to a method and apparatus for generating a promotion account.

背景技术 Background technique

[0002] 随着计算机技术和网络技术的飞速发展,互联网(Internet)和即时通信技术在人们的日常生活、学习和工作中发挥的作用也越来越大。 [0002] With the rapid development of computer technology and network technology, the Internet (Internet) and instant messaging technology plays in people's daily life, study and work in the role is also growing. 而且,随着移动互联网的发展,互联网也在向移动化发展。 Moreover, with the development of mobile Internet, the Internet is also to mobile. 在当今的信息时代中,各种信息设备应运而生:有用于话音传输的固定电话、移动电话;有用于信息资源共享、处理的服务器和个人电脑;有用于视频数据显示的各种电视机等等。 In today's information age, various information devices emerged: fixed telephone, mobile phone for voice transmission; for information sharing, process servers and personal computers; there are a variety of TV shows and other video data Wait. 这些设备都是在特定领域内为解决实际的需求而产生的。 These devices are for solving practical needs arising in specific areas. 随着电子消费、计算机、通信(3C)融合的到来,人们越来越多地将注意力放到了对各个不同领域的信息设备进行综合利用的研究上,以充分利用现有资源设备来为人们更好的服务。 With the advent of consumer electronics, computer, communications (3C) integration, more and more people put their attention on different areas of information equipment carried on the comprehensive utilization of research, in order to make full use of existing equipment resources to serve people better service.

[0003] 搜索引擎广告就是一种针对信息综合利用的示范性应用。 [0003] Search engine advertising is an exemplary application for the utilization of information. 搜索引擎广告也称为关键词广告,是指广告主根据自己的产品或服务的内容、特点等确定关键词,撰写广告内容并自主定价投放在搜索引擎上的广告。 Search engine advertising is also known as keyword advertising, it means that advertisers determine the keywords based on the content of their products or services, features, etc., write your ad content and independent pricing ads on the search engine's running. 当用户搜索的内容与广告主的关键词匹配时,相应的广告就可能会被展示,并在用户点击后按照广告主对该关键词的出价收费。 When users search for content and advertisers keywords match the appropriate ad can be shown, and the keyword bid fee after the user clicks according to advertisers. 在广告的展示中,好的推广语可以促进广告的曝光率以及点击率。 In display advertising, the promotion of language can promote good visibility and CTR.

[0004] 然而,在现有技术中,需要由用户自己主动填写期望推广的业务,系统将向用户推送预定的候选推广关键词,用户再从这些候选推广关键词中确定关键词,并且由用户自行生成推广语。 [0004] However, in the prior art, it is necessary to fill the desired promotion of active service by the user, the system will promote the user to push a predetermined keyword candidates, and then determine the user keyword from the keyword candidate promotion, and by the user promotion of self-generation language.

[0005] 然而,在这种现有技术中,候选推广关键词的范围非常有限,并无法对关键词进行各种扩展,因此推广效率不高。 [0005] However, in this prior art, the candidate keywords to promote a very limited range, and can not be extended to a variety of keywords, and therefore promote efficiency. 而且,在这种现有技术中,对关键词的分组手段非常单一,而且推广账户的设置不符合实际需求,因此进一步降低了推广效率。 Moreover, in this prior art, the means for grouping keywords is very simple, and set up to promote the account does not meet the actual demand, thus further reducing the efficiency of the promotion.

发明内容 SUMMARY

[0006] 本发明实施方式提出一种生成推广账户的方法,对推广关键词进行扩展,并提高推广效率。 Proposed [0006] embodiment of the present invention is a method for generating a promotion account, the promotion of keyword expansion, and improve the efficiency of promotion.

[0007] 本发明实施方式还提出了一种生成推广账户的装置,对推广关键词进行扩展,并提高推广效率。 [0007] The present invention also provides embodiments of an apparatus for generating a promotion account, the promotion of keyword expansion, and improve the efficiency of promotion.

[0008] 本发明实施方式的具体方案如下: [0008] DETAILED the embodiments of the present invention are as follows:

[0009] 一种生成推广账户的方法,该方法包括: Method [0009] A method of generating promotion account, the method comprising:

[0010] 接收分类标签信息和目标网页链接地址; [0010] receiving the classification and labeling information, and landing page link address;

[0011] 从目标网页链接地址所对应网页抓取业务关键词,根据分类标签信息检索具有相同分类的业务群组,获取该业务群组的业务关键词,并将业务群组的业务关键词与从目标网页链接地址所对应网页抓取的关键词予以合并; [0011] corresponding to the link destination from the destination web service web crawlers keywords having the same service group classification according to the classification tag information retrieval, the service acquisition keyword business group and business group and business Image from the landing page link address corresponding pages to fetch keywords are consolidated;

[0012] 对合并后关键词进行分组,生成每组关键词的推广语,并将分组关键词与对应的推广语封装成推广组; [0012] After grouping merger keywords, each keyword generated promotion words, keywords and corresponding to packets encapsulated Promotion Promotion language group;

[0013] 基于封装后的推广组生成推广账户。 [0013] Promoter Group generated based on the account to promote the package.

[0014] 一种生成推广账户的装置,该装置包括接收单元、关键词合并单元、推广组封装单元和账户生成单元,其中: [0014] An apparatus for generating a promotion account, the apparatus includes a receiving unit, combining unit keyword, promotion and packaging unit accounts group generation unit, wherein:

[0015] 接收单元,用于接收分类标签信息和目标网页链接地址; [0015] a receiving unit, for receiving information and target classification tag page link address;

[0016] 关键词合并单元,用于从目标网页链接地址所对应网页抓取业务关键词,根据分类标签信息检索具有相同分类的业务群组,获取该业务群组的业务关键词,并将业务群组的业务关键词与从目标网页链接地址所对应网页抓取的关键词予以合并; [0016] Image combining unit, from a corresponding target web service link destination web crawlers keywords having the same service group classified according to the classification tag information retrieval, the service acquisition keyword business group and business keywords business group to be merged with the target keyword from a webpage link address corresponding pages to fetch;

[0017] 推广组封装单元,用于对合并后关键词进行分组,生成每组关键词的推广语,并将分组关键词与对应的推广语封装成推广组; [0017] Promotion of wrapping means for grouping the combined keywords, each keyword generated promotion words, keywords and corresponding to packets encapsulated Promotion Promotion language group;

[0018] 账户生成单元,用于基于封装后的推广组生成推广账户。 [0018] account generating means for generating a promotion based on the promotion of group accounts encapsulated.

[0019] 从上述技术方案可以看出,在本发明实施方式中,接收分类标签信息和目标网页链接地址;从目标网页链接地址所对应网页抓取业务关键词,根据分类标签信息检索具有相同分类的业务群组,获取该业务群组的业务关键词,并将业务群组的业务关键词与从目标网页链接地址所对应网页抓取的关键词予以合并;对合并后关键词进行分组,生成每组关键词的推广语,并将分组关键词与对应的推广语封装成推广组;基于封装后的推广组生成推广账户。 [0019] As can be seen from the above technical solutions, in embodiments of the present invention, the received tag information and the classification landing page link address; corresponding fetch address from the target web page link traffic keywords having the same classified according to the classification tag information search business group, to obtain the service group service keywords, and keyword business groups to be merged with the traffic from the keyword landing page link address corresponding to the page crawled; keywords of the combined packet, generating each keyword promotion words, keywords and corresponding to packets encapsulated into language promotion promotion group; generating a promotion based on an account to promote the encapsulated group. 由此可见,应用本发明实施方式之后,可以通过目标网页链接地址抓取业务关键字,以及检索具有相同分类的业务群组以获取业务关键字,因此关键词来源不仅局限于预先设定的关键词,而是可以对关键词进行各种扩展,因此提高了推广效率。 Thus the key, after the application of embodiments of the present invention, can capture traffic keywords and retrieves a group traffic classified by the same landing page link address for service keywords, keywords are not limited to a preset source word, but it can be extended to a variety of keywords, thus improving the efficiency of the promotion.

[0020] 而且,应用本发明实施方式之后,将分组关键词与对应的推广语封装成推广组以构成推广账户,从而可以基于关键词的共同属性来建立合理的账户结构,并由此提高了推广效率。 [0020] Further, after the application of embodiments of the present invention, the packet will promote language keywords corresponding to constitute a group to promote packaged into account promotion, which can be established based on the account structure reasonable keywords common attribute, and thereby increasing the promote efficiency.

附图说明 BRIEF DESCRIPTION

[0021] 图1为根据本发明实施方式生成推广账户的方法流程图; [0021] FIG. 1 is a method for generating promote account according to an embodiment of the present invention, a flow chart;

[0022] 图2为根据本发明实施方式的生成推广账户的装置结构图。 [0022] FIG. 2 is a block diagram of apparatus according to the embodiment of the account to promote generation of the present invention.

具体实施方式 Detailed ways

[0023] 为使本发明的目的、技术方案和优点更加清楚,下面结合附图对本发明作进一步的详细描述。 [0023] To make the objectives, technical solutions, and advantages of the invention more apparent, the accompanying drawings The present invention will be further described in detail with.

[0024] 图1为根据本发明实施方式生成推广账户的方法流程图。 [0024] FIG. 1 is a flowchart of a method for generating promote account according to an embodiment of the present invention.

[0025] 如图1所示,该方法包括: [0025] As shown in FIG 1, the method comprising:

[0026] 步骤101:接收分类标签信息和目标网页链接地址。 [0026] Step 101: Receive a classification tag information and the landing page link address.

[0027] 首先,可以预先根据多种方式对网络上的各种业务源进行划分,将业务源划分为多个业务群组。 [0027] First, various service sources may be predetermined on the network is divided according to various embodiment, traffic source into a plurality of business groups. 比如,可以按照业务源所属行业对各个业务源进行划分,相同行业的业务源划分到相同的业务群组。 For example, each business can be divided according to business sources Industry sources, the same industry source business division of the same business group.

[0028] 各个业务源还分别提供自身的推广语以及关键字。 [0028] various business sources are also provided to promote their own language and keywords. 具体地,业务源可以是已投放广告的广告客户。 Specifically, the service can be a source has been put on an advertiser's ad.

[0029] 优选地,在对业务源进行分类之后,分别为业务源设置用于区分行业的分类标签,可以将分类标签与业务源的推广账户相互关联保存。 [0029] Preferably, after the classification of the traffic source, are provided for distinguishing the service source to industry classification tag may be to promote the account classification label correlate with the stored traffic source. 对于各个业务源,还预先保存有相应的分类关键字,而且每个业务源可以对应有多个分类关键字。 For each traffic source, also pre-stored corresponding classification keywords, and each source may correspond to a plurality of service classification keywords. 比如,某个业务源可以保存有“手机”、“交换机”、“充值卡”等分类关键字。 For example, a business can save a source of "mobile phone", "switch", "prepaid card", etc. and keywords.

[0030] 在行业划分的过程中,可以按照多种划分方式进行区分。 [0030] In the process industry division, the division can be distinguished in a variety of ways. 比如,可以按照三次行业进行划分。 For example, it can be divided according to three industry. 第一产业是指农、林、牧、渔业;第二产业是指采矿业,制造业,电力、燃气及水的生产和供应业,建筑业;第三产业是指除第一、二产业以外的其他行业,具体包括:交通运输、仓储和邮政业,信息传输、计算机服务和软件业,批发和零售业,住宿和餐饮业,金融业,房地产业,租赁和商务服务业,科学研究、技术服务和地质勘查业,水利、环境和公共设施管理业,居民服务和其他服务业,教育,卫生、社会保障和社会福利业,文化、体育和娱乐业,公共管理和社会组织,国际组织,等等。 Primary industry refers to agriculture, forestry, animal husbandry, fisheries; secondary industry refers to mining and quarrying, manufacturing, electricity, gas and water production and supply industry, the construction industry; the tertiary industry means other than primary and secondary industry other industries, including: transportation, storage and postal services, information transmission, computer services and software industry, wholesale and retail trade, accommodation and catering industry, finance, real estate, renting and business services, scientific research, technological services and geological prospecting, water conservancy, environment and public facilities management, resident services and other services, education, health, social security and social welfare, culture, sports and entertainment, public administration and social organizations, international organizations, etc. Wait.

[0031] 可选地,还可以根据国民经济行业类型进行划分。 [0031] Alternatively, the national economy can be divided according to the type of industry. 分为15大类,排列顺序如下:⑴农、林、牧、渔业采掘业;ω制造业;(4)电力、煤气及水的生产和供应业;(5)建筑业;(6)地质勘查、水利管理业;(7)交通运输、仓储及邮电通信业;(8)批发和零售贸易餐饮业;⑶金融、保险业;(1Φ房地产业;(11)社会服务业;(12)卫生体育和社会福利业;(13)教育、文化艺术和广播电影电视业;(Μ)科学研究和综合技术服务业;(15)国家机关、政党机关和社会团体,等坐寸ο Is divided into 15 categories, the order is as follows: ⑴ agriculture, forestry, animal husbandry, fishery extractive industry; manufacturing [omega]; (4) electricity, gas and water production and supply; (5) construction; (6) Geological Survey Water Conservancy; (7) transport, storage and communications sector; (8) wholesale and retail trade and catering services; ⑶ finance, insurance; (1Φ real estate; (11) social services; (12) health and Sports and social welfare; (13) Education, culture and Arts, radio, film and television; (Μ) scientific research and technical services; (15) state organs, political parties, institutions and social organizations, such as sit-inch ο

[0032] 以上详细罗列出行业划分的具体实施方式,本领域技术人员可以意识到,这种罗列仅仅是阐述性的,并不用于对本发明实施方式的保护范围进行限定。 [0032] set out above in detail specific embodiments by industry, those skilled in the art can appreciate that this list is merely illustrative and is not for the protection scope of embodiments of the present invention will be defined.

[0033] 当一个新的业务源期望生成推广账户的时,需要发送该业务的分类标签信息和目标网页链接地址。 [0033] When a new business is expected to generate source promotion account, you need to send information classification and labeling and landing page link address of the business. 该业务的分类标签信息描述有该业务的分类信息,比如属于哪个具体的行业。 Classification and Labeling information of the service description have classified information about the business, such as which specific industries belong. 该业务的目标网页链接地址可以是与该业务相关的网页地址,在该网页中包含有与业务相关的关键字,比如:业务的目标网页链接地址可以是业务的主页。 Landing page link address of the service may be a web address associated with the service, included in the page has keywords related to your business, such as: business landing page link address may be a service's home page.

[0034] 步骤102:从目标网页链接地址所对应网页抓取业务关键词,根据分类标签信息检索具有相同分类的业务群组,获取该业务群组的业务关键词,并将业务群组的业务关键词与从目标网页链接地址所对应网页抓取的关键词予以合并。 [0034] Step 102: the link address corresponding to the target web pages to crawl keyword business, business groups having the same classification according to the classification tag information retrieval, the service acquisition keyword business group and business group services keywords and landing page link from the address corresponding pages to fetch keywords are consolidated.

[0035] 在这里,首先从目标网页链接地址所对应网页抓取业务关键词。 [0035] Here, the first from the target webpage link address corresponding to the business pages to fetch keywords. 比如,可以基于该网页的导航栏抓取业务线之上的各个关键字。 For example, based on the navigation bar crawl that page for each keyword on the line of business.

[0036] 同时,还可以根据分类标签信息检索具有相同分类的业务群组,获取该业务群组的业务关键词。 [0036] Meanwhile, the group may also have the same service classified according to the classification tag information retrieval service to obtain the service keyword group.

[0037] 比如,接收的分类标签信息为“通信设备行业”。 [0037] For example, the received tag information classified as "communication device industry." 此时,首先根据分类标签信息“通信设备行业”检索出同为“通信设备行业”分类的业务群组,再检索出从该业务群组中各个业务源的业务关键字。 In this case, first of all according to the classification tag information "communication device industry," with the retrieved business group for "communications equipment industry" category, and then retrieve the key from the traffic of each service in the service group source.

[0038] 接着,可以将业务群组的业务关键词与从目标网页链接地址所对应网页抓取的关键词予以合并。 [0038] Next, the group's business operations can be merged with keywords from the keyword landing page link address corresponding pages to fetch. 其中,在关键字合并的过程中,针对相同的关键字则去除重合的关键词。 Among them, in the process of merging the keyword for the same keyword is to remove overlapping keywords.

[0039] 步骤103:对合并后关键词进行分组,生成每组关键词的推广语,并将分组关键词与对应的推广语封装成推广组。 [0039] Step 103: After the merger of the keywords are grouped, each group generating a promotion language keywords, keywords and corresponding to packets encapsulated Promotion Promotion language group.

[0040] 在这里,可以基于关键词词性对合并后关键词进行分组。 [0040] Here, the merger may be grouped keyword based on the keyword speech. 比如,可以将名词词性的关键词分为一组、形容词词性的关键词分为一组、感叹句式的关键词分为一组,等等。 For example, the noun part of speech can be divided into a set of keywords, keyword speech adjective into a group, lamented the sentence keywords grouped, and so on. 而且可以针对分组关键词,在组内进行细化再划分,比如在某分组关键词内再根据关键词是否为核心词进行二次分组。 But also for the grouping keyword, refine and then divide within the group, such as in a re-grouping keywords Keywords whether secondary grouped according to core words.

[0041] 可选地,也可以首先针对关键词是否为核心词进行分组,然后再针对分组关键词,在组内进行细化再划分,比如在某分组关键词内再根据关键词的词性进行二次分组。 [0041] Alternatively, it is also possible for the first keyword is whether the core word packet, then the packet for keywords, refined subdivided in the group, then according to the keyword such as part of speech in a packet Image secondary group.

[0042] 在一个实施方式中,还可以在分组后的关键字组中设置否定关键词。 [0042] In one embodiment, the negative may be provided after the keywords in the keyword group packet. 当网络检索串中出现该否定关键字,则该业务不会被推广。 When the network to retrieve the string negative keywords appear, then the business will not be promoted.

[0043] 在生成每组关键词的推广语的步骤中,可以首先检索由提供该组关键词的源业务所提供的预定数目个推广语;再显示检索出的推广语列表,并且接收针对该推广语列表中推广语的编辑以生成每组关键词的推广语。 [0043] In the step of generating each set of keywords to promote language may first retrieve a predetermined number of language promotion provided by the set of keywords provided by the service sources; then display a list of the retrieved language promotion, and for receiving the promotion of language promotion list language editor to generate each set of keywords to promote the language.

[0044] 其中,在检索由提供该组关键词的源业务所提供的预定数目个推广语之后,该方法进一步包括:从预定数目个推广语中,检索出具有通配符关键词的推广语,基于通配符关键词的词性对推广语进行分类,形成分类的推广语列表;所述显示检索出的推广语列表包括:显示该分类的推广语列表;所述接收针对该推广语列表中推广语的编辑以生成新的推广语包括:将通配符关键词替换为分类关键字以生成每组关键词的推广语。 [0044] wherein, after retrieving the set of keywords provided by the source service provided by a predetermined number to promote language, the method further comprises: from a predetermined number of language promotion, promotion retrieved language keyword having the wildcard, based on wildcard promotion language keyword speech classification, formed to promote language sorted list; display the retrieved language promotion list includes: displaying a list of the classified language promotion; receiving the edit list for the promotion promotion language language to generate a new language promotion includes: replace the wildcard keyword classification keywords to generate keywords in each language promotion.

[0045] 优选地,在步骤101中进一步接收分类关键字。 [0045] Preferably, a further classification keywords received in step 101. 步骤102中根据分类标签信息检索具有相同分类的业务群组,获取该业务群组的业务关键词包括:根据分类标签信息检索具有相同分类的业务群组,从该业务群组中检索出具有相同分类关键字的业务子群组,并获取具有相同分类关键字的业务子群组的业务关键词。 Step 102, according to the classification tag information retrieval service group with the same classification, obtains the keyword business service group comprising: information retrieval service according to the classification tag with the same classification group, retrieved from the service having the same group business subcategories keyword groups and sub-groups to obtain business with the same classification keywords business keywords.

[0046] 比如,假设在步骤101中接收的分类标签信息为“通信设备行业”,还接收有分类关键字“手机”。 [0046] For example, assuming received in step 101 the label information classified as "communications equipment industry," there are also receives classified keyword "mobile phone." 此时,首先根据分类标签信息“通信设备行业”检索出同为“通信设备行业”分类的业务群组,再从该业务群组中检索出具有相同分类关键字的业务源(即从业务群组中检索出具有“手机”分类关键字的各个业务源,这些具有“手机”分类关键字的业务源构成业务子群组),并获取具有相同分类关键字(即“手机”)的业务子群组中各个业务源的业务关键词。 In this case, first of all according to the classification tag information "communication device industry" retrieved service group with the same "communication device industry," classification, and then retrieved from the service group key traffic sources with the same classification (i.e., from the business group each group of retrieved traffic sources with "mobile phone" classification keywords, which have "mobile phone" classification keyword business service source constituting subgroup), and acquires the sub-service with the same sort key (i.e. "mobile phone") is business group keywords various business sources.

[0047] 在一个实施方式中,生成每组关键词的推广语包括: [0047] In one embodiment, the generated keyword promotion words each comprising:

[0048] 检索由提供该组关键词的源业务所提供的预定数目个推广语;显示检索出的推广语列表,并且接收针对该推广语列表中推广语的编辑以生成每组关键词的推广语。 [0048] The retrieved set of keywords provided by the source service provided by a predetermined number of language promotion; display list of the retrieved language promotion, the promotion and receive a list of words to promote language editor to generate each set of keywords to promote language.

[0049] 比如,假设在步骤101中接收的分类标签信息为“通信设备行业”,还接收有分类关键字“手机”。 [0049] For example, assuming received in step 101 the label information classified as "communications equipment industry," there are also receives classified keyword "mobile phone." 此时,首先根据分类标签信息“通信设备行业”检索出同为“通信设备行业”分类的业务群组,再从该业务中检索出具有相同分类关键字的业务子群组,并检索出由该业务子群组中各业务源所提供的预定数目个推广语。 In this case, first of all according to the classification tag information "communication device industry," with the retrieved business group for "communications equipment industry" category, and then retrieve the traffic sub-groups having the same classification keywords from the business, and retrieved by the the business sub-group of a predetermined number of each service provided by a source to promote the language.

[0050] 在一个实施方式中,业务源所提供的推广语中进一步包含有通配符关键词。 [0050] In one embodiment, the service source language to promote the provided keyword further comprises a wildcard. 可以由业务源通过各种标注方式标出通配符关键字。 Wildcards can be marked by a key source of business through a variety of ways marked.

[0051] 比如:对于下列推广语,可以标注如下: [0051] For example: for the promotion of the following language be marked as follows:

[0052] 选{商品}上XX商城,品质保证! [0052] XX is selected from the mall} {goods, quality assurance! XX商城提供完美的{正品商品},15天无理由退货! XX Mall provides the perfect authentic merchandise} {15 days no reason to return!

[0053] 其中在{}中的“商品”和“正品商品”就是通配符关键字。 [0053] where {} in the "product" and "genuine product" is the wildcard key.

[0054] 在一个实施方式中,在由提供该组关键词的源业务所提供的预定数目个推广语之后,该方法进一步包括:从预定数目个推广语中,检索出具有通配符关键词的推广语;基于通配符关键词的词性对推广语进行分类,形成分类的推广语列表;所述显示检索出的推广语列表包括:显示该分类的推广语列表。 [0054] In one embodiment, after a predetermined number of upscaling the set of keywords provided by the language of the service provided by the source, the method further comprises: from a predetermined number of language promotion, promotion retrieved keyword having the wildcard language; wildcard keyword based speech language classification promotion, to promote formation of language sorted list; display the retrieved language promotion list includes: displaying a list of words to promote the classification.

[0055] 其中,基于通配符关键词的词性对推广语进行分类,可以包括但是不局限于:将通配符关键词的词性为名词的推广语分为一类;将通配符关键词的词性为形容词的推广语分为一类;将通配符关键词的词性为感叹句式的推广语分为一类,等等。 [0055] in which, based on the wildcard keyword speech to the promotion of language classification, it may include but are not limited to: the speech to promote the wildcard keyword phrase into a noun class; wildcard keyword speech adjective promotion into a language class; wildcard keyword speech to lament the promotion of language sentence into a class, and so on.

[0056] 在这里,可以接收用户针对该推广语列表中推广语的编辑以生成新的推广语。 [0056] Here, you can receive a user list for the promotion of language to promote language editor to create new promotional language. 可选地,也可以将通配符关键词替换为分类关键字以生成新的推广语。 Alternatively, you can also replace the wildcard keyword classification keywords to generate new promotional language.

[0057] 可见,本发明实施方式根据通配符关键词的词性进行分类,可以将分类关键字替换与其词性相同的通配符关键词以生成新的推广语,而且这种方式所生成的推广语的语句可以更通顺。 [0057] visible, embodiments of the present invention are classified according to keywords wildcard part of speech, can be replaced with the same sort key wildcard thereto speech to generate a new keyword to promote language, and in this way to promote language statements generated can more fluent.

[0058] 而且,推广语列表的展现形式可以为“预览”模式。 [0058] Moreover, the promotion of language to show the form of a list can be a "preview" mode. 比如,可以将屏幕一分为二,其中一部分用于显示推广语列表,另一部分用于用户对推广语列表中的推广语进行编辑,以达到所见即所得的功能。 For example, the screen can be divided into two, some of which is used to display a list of language promotion, one for the user to edit the promotion of language to promote the language in the list, in order to achieve WYSIWYG functionality.

[0059] 然后,将分组关键词与对应的推广语封装成推广组。 [0059] Then, the packet to promote language keywords corresponding to a promotion package group. 该推广组类似于“推广单元”,可以应用到多种场景中。 The promotion of group similar to the "promotion means", can be applied to a variety of scenarios.

[0060] 步骤104:基于封装后的推广组生成推广账户。 [0060] Step 104: based on the promotion of the encapsulated group generated promotion account.

[0061] 在这里,可以首先确定推广类型;然后再建立封装后的推广组与推广类型之间的对应关系,以生成推广账户。 [0061] Here, first determine the type of promotion; then establishing correspondence between the group promotion and promotion of the encapsulated type, to generate a promotion account.

[0062] 推广帐号可以具有分层结构,从上至下依次包括推广类型和推广组,而且在推广组中包括推广语和关键字。 [0062] promotion account may have a hierarchical structure, from top to bottom, including the type of promotion and marketing group, but also to promote the language and keywords in the promotion group.

[0063] 当需要划分不同的预算时,可以通过创建不同推广类型实现,而根据推广类型的划分,可以用推广组增加其他维度来补充。 [0063] When the need to divide different budget can be achieved by creating different types of promotion, according to the type of promotion division, it can be used to promote the group to add other dimensions to add. 通过对推广帐号进行分层,可以给不同推广类型设置相应预算,并且方便监控。 By layering the promotion account, you can set corresponding to the different types of promotion budget, and to facilitate monitoring. 而对于推广组,可以针对不同推广产品设置不同的推广语,以及不同的推广产品推向不同的人群。 As for the promotion group, you can set a different language for different promotional marketing products, and the promotion of different products to different groups of people. 对于推广类型,针对效果好的一类网站重点投放设置高比例的预算。 For the type of promotion, a good effect against websites focused on serving setting a high proportion of the budget. 如果在选择网站的时候没有区分不同的投放设备,需要全选投放设备,才能保证在计算机和无线设备上都有机会展示。 If you do not distinguish between different delivery devices in the choice of site, select all need to put in equipment, in order to ensure have the opportunity to show on computers and wireless devices.

[0064] 下面基于广告平台为实例,对本发明实施方式进行详细说明。 [0064] The following example is based on the advertising platform, embodiments of the present invention will be described in detail.

[0065] 首先,用户输入信息,具体包括:用户在广告平台的前台设置分类标签信息,从而选择自己所属行业,然后用户在广告平台的前台填写自己的分类关键字和该用户网站目标网址。 [0065] First, the user enters information, including: the user setting information classification and labeling advertising platform in the foreground, so choose your business, then the user fill in their free keyword destination URL and the user site advertising platform in the foreground.

[0066] 然后,广告平台从该用户网站目标网址中抓取出关键词,并且用关键词工具拓展(比如拓展出同意词、相似词)。 [0066] Then, grab advertising platform from the user site destination URL in the keyword, and expand the use keyword tools (such as expanding the agreed terms, similar word). 同时,广告平台同时根据客户填写的分类关键字,作为核心关键词,用关键词工具进行拓展(比如拓展出同意词、相似词)。 Meanwhile, the advertising platform according to the customer to fill the classification of keywords, keyword as the core, to expand use keyword tools (such as expanding the agreed terms, similar word). 而且,广告平台还在所有已有客户中寻找具有相同分类关键字的客户账户,并将该客户账户中的关键词进行复制。 Moreover, the advertising platform is still looking for all existing customers in the customer account with the same sort key, and the customer account keyword to copy. 然后,广告平台将上述三类不同途径得到的关键词进行去重,并根据关键词的词性和核心词进行分组。 Then, the three types of different advertising platform will give way to the weight of keywords and grouped according to key words and key word speech.

[0067] 广告平台优选还在分组关键字中添加否定关键词。 [0067] Preferably advertising platform also add negative keywords keywords grouped. 具体包括:广告平台在所有已有客户中寻找相同行业的客户账户,将最常用的前十个否定关键词复制推荐给客户,请客户决定是否添加或者修改。 Including: advertising industry platform looking for the same client account in all existing customers, the top ten most commonly used negative keyword copy recommend to clients, customers decide whether to add or modify.

[0068] 然后,广告平台开始推荐已有的推广语,具体包括:广告平台首先在已有的客户中,寻找具有相同分类标签信息和分类关键字用户,其中根据投放设备不同,广告创意的字数要求不同,每一个行业种类,可以筛选出展现量大于N,且点击率top20的推广语。 [0068] Then, to start advertising platform has recommended the promotion of language, including: advertising platform in the first existing customers, looking for the same classification and sorting keyword tag information users, depending on the delivery device, advertising creative words the different requirements of each type of industry, you can filter out the exhibit greater than N, and hits the promotion of language top20.

[0069] 接着,广告平台可以在每类top20的广告创意中,找出带有通配符关键字的推广语。 [0069] Next, the advertisement platform can be creative in each category top20 find keywords with wildcards to promote the language. 广告平台判断通配符关键字的词性,并且将通配符关键字词性相同的创意分成一组,将top20的广告创意分组,每组筛选点击率topl-3的创意推荐给用户,而且展现形式为广告预览模式。 Analyzing internet advertising keyword speech wildcard, the wildcard and the same part of speech into a set of key ideas, the creative top20 packets, each screening CTR topl-3 original recommended to the user, and a preview mode to show the form of advertising .

[0070] 最后,用户可以修改推广语,具体包括:用户阅读广告预览模式,进行创意修改,最后用户确认修改好后的创意,并将该推广语应用到该用户的不同投放设备中。 [0070] Finally, the user can modify the promotion of language, including: a user reading the ad preview mode for creative modifications, and finally the user confirms a good idea after modification, and the promotion of language applied to the user's different delivery devices.

[0071] 可选地,对于广告平台推荐已有的推广语的具体步骤,可以替换为: [0071] Alternatively, for existing recommend concrete steps to promote the language of advertising platform, it can be replaced with:

[0072] 广告平台在已有的广告主中,检索具有相同分类标签信息和分类关键字用户。 [0072] advertising platform in existing advertisers, the search with the same classification and sorting keyword tag information users. 然后,广告平台根据投放设备不同,以及推关语的字数要求不同,对于每一个种类,筛选出展现量大于N,且点击率top5的推广语。 Then, the ad delivery platform based on different equipment and different push pun of words required for each category, selected to show greater than N, and hits the promotion of language top5. 最后,广告平台将展现量大于N,且点击率top5的推广语展现形式为“广告预览”模式。 Finally, the ad platform will show greater than N, and the promotion of language top5 hits show the form "Ad Preview" mode. 比如,可以将屏幕一分为二,其中一部分用于显示推广语列表,另一部分用于用户对推广语列表中的推广语进行编辑,以达到所见即所得的功能。 For example, the screen can be divided into two, some of which is used to display a list of language promotion, one for the user to edit the promotion of language to promote the language in the list, in order to achieve WYSIWYG functionality.

[0073] 可选地,对于广告平台推荐已有的推广语的具体步骤,可以替换为: [0073] Alternatively, for existing recommend concrete steps to promote the language of advertising platform, it can be replaced with:

[0074] 广告平台在已有的广告主中,检索具有相同分类标签信息和分类关键字用户。 [0074] advertising platform in existing advertisers, the search with the same classification and sorting keyword tag information users. 然后,广告平台根据投放设备不同以及推关语的字数要求不同,对于每一个种类,筛选出展现量大于N,且点击率top3的推广语,作为待选队列。 Then, according to ad serving platform and push off device different language requirements of different words, for each category, selected to show greater than N, and hits the promotion of language top3 as a candidate queue. 其中:广告平台利用用户的分类关键字的核心词在搜索引擎上抓取top3的推广语,加入待选的队列中。 Where: advertising platform with the user's core word keyword classification crawl to promote language top3 on a search engine, to be selected to join the queue. 最后,广告平台将待选的推广语展现给客户进行挑选和修改,展现形式为“广告预览”模式。 Finally, the ad platform will be selected to promote the language be selected and modified to show to the customer, to show the form "Ad Preview" mode. 比如,可以将屏幕一分为二,其中一部分用于显示推广语列表,另一部分用于用户对推广语列表中的推广语进行编辑,以达到所见即所得的功能。 For example, the screen can be divided into two, some of which is used to display a list of language promotion, one for the user to edit the promotion of language to promote the language in the list, in order to achieve WYSIWYG functionality.

[0075] 在生成每组关键词的推广语之后,可以将分组关键词与对应的推广语封装成推广组。 [0075] After each set of keywords to promote generation language, the packet may promote language keywords corresponding to a promotion package group. 然后再以封装后的推广组为最小单位,生成推广账户。 Then to promote the encapsulated set as the minimum unit, generating promotion account. 其中,可以首先确定推广类型;再建立封装后的推广组与推广类型之间的对应关系,以生成推广账户。 Wherein, may first determine the type of promotion; re-establishes the correspondence between the group promotion and promotion of the encapsulated type, to generate a promotion account.

[0076] 比如:客户可以首先在前台确定推广类型。 [0076] For example: Customers can first determine the type of promotion at the front desk. 比如选择每个关键字要投放的地域、投放开始时间和结束时间(默认无结束时间)以及每周预算,并且选择每个关键字要投放的设备,例如:手机或个人计算机。 Such as selecting areas for each keyword you want to serve, put the start time and end time (default no end time) and the weekly budget, and select the device you want to serve each keyword, such as: mobile phone or personal computer.

[0077] 广告平台再根据客户选择决定搭建什么样的账户结构。 [0077] advertising platform and then what kind of account structure built according to customer choice decision.

[0078] 例如,对于系统推荐的账户结构: [0078] For example, account for automatic configuration:

[0079] 如果具有多关键字的用户,可以按照每周预算建立推广类型,再按照关键词分类建立广告组;或按照地域建立推广类型,按照关键词建立广告组。 [0079] If a user with multiple keywords, you can create a weekly budget in accordance with the type of promotion, and then create an ad group classified according to key words; to promote or establish the type according to the region, to create an ad group according to key words.

[0080] 如果具有单独关键字的用户,可以每周预算建立推广类型,再按照关键词分类建立广告组;也可以按照地域建立推广类型,按照关键词分类建立广告组。 [0080] If the user has a separate key, you can create a weekly budget to promote the type, and then create an ad group classified according to key words; in accordance with the type of promotion can also create geographical, create an ad group classified according to key words.

[0081] 如,假设客户情况如下:客户是卖服装的服装商,具有关键字“女装”,每周预算700元,投放手机和个人计算机设备,开始时间为广告系列(即推广类型)建立时间,无结束时间,投放区域为:全国。 [0081] For example, assume the client as follows: client is selling clothing clothiers, with the keyword "women", a weekly budget of $ 700, put cell phone and personal computer equipment, the start time for the campaign (ie promotion type) set-up time no end time, delivery area: the country. 同时,该客户具有关键字“男装”,每周预算1400,投放手机和和个人计算机设备,开始时间为广告系列建立时间,无结束时间,投放区域为:北京/上海。 At the same time, the client has the keyword "Men", a weekly budget for 1400, and put cell phones and personal computer equipment, the start time set-up time for the campaign, with no end time, delivery area: Beijing / Shanghai.

[0082] 则可以确定为多关键字账户结构。 [0082] it can be determined for multiple keywords account structure. 此时,广告平台自动建立四个广告系列,分别为: At this point, the platform automatically create four ad campaign, namely:

[0083] 推广类型一:“女装”,投放手机搜索广告,每周预算300,开始时间为广告系列建立时间,无结束时间,投放全国。 [0083] a type of promotion: "Women" and put mobile search advertising, weekly budget 300, the start time set-up time for the campaign, with no end time, put in the country.

[0084] 推广类型二:“女装”,投放个人计算机搜索广告,每周预算400,开始时间为广告系列建立时间,无结束时间,投放全国。 [0084] promotion Type II: "Women" and put a personal computer search ads, weekly budget 400, the start time set-up time for the campaign, with no end time, put in the country.

[0085] 推广类型一和推广类型二之间的预算,根据投放效果,广告平台自动优化预算分配。 [0085] promotion budget between two type I and type of promotion, according to put in effect, advertising platform automatically optimize budget allocation.

[0086] 推广类型三:“男装”,投放手机搜索广告,每周预算600,开始时间为广告系列建立时间,无结束时间,投放北京/上海。 [0086] promotion Type 3: "Men" and put mobile search advertising, weekly budget 600, the start time set-up time for the campaign, with no end time, put Beijing / Shanghai.

[0087] 推广类型四:“男装”,投放个人计算机搜索广告,每周预算800,开始时间为广告系列建立时间,无结束时间,投放北京/上海。 [0087] promotion types Four: "Men" and put a personal computer search ads, weekly budget 800, the start time set-up time for the campaign, with no end time, put Beijing / Shanghai.

[0088] 推广类型三和推广类型四之间的预算,根据投放效果,广告平台自动优化预算分配。 [0088] promotion budget among the four types and three types of promotion, according to put in effect, advertising platform automatically optimize budget allocation.

[0089] 以上虽然以广告行业为实例对本发明实施方式进行了详细描述,本领域技术人员可以意识到,这种描述仅是示范性的,并不用于对本发明实施方式进行限定。 [0089] Although the above embodiment of advertising embodiment of the present invention is described in detail as an example, one skilled in the art can realize that such description is merely exemplary, and are not intended to limit the embodiments of the present invention.

[0090] 基于上述详细分析,本发明实施方式还提出了一种生成推广账户的装置。 [0090] Based on the above detailed embodiments of the present invention also provides a device for generating a promotion account.

[0091] 图2为根据本发明实施方式生成推广账户的装置的结构图。 [0091] FIG. 2 is a configuration diagram generating means to promote account according to embodiments of the invention.

[0092] 如图2所示,该装置包括接收单元201、关键词合并单元202、推广组封装单元203和账户生成单元204,其中: [0092] 2, the apparatus includes a receiving unit 201, keyword merging unit 202, 203 encapsulating unit group promotion and profile generation unit 204, wherein:

[0093] 接收单元201,用于接收分类标签信息和目标网页链接地址; [0093] The receiving unit 201 for receiving information and target classification tag page link address;

[0094] 关键词合并单元202,用于从目标网页链接地址所对应网页抓取业务关键词,根据分类标签信息检索具有相同分类的业务群组,获取该业务群组的业务关键词,并将业务群组的业务关键词与从目标网页链接地址所对应网页抓取的关键词予以合并; [0094] Image combining unit 202, a target page corresponding to the link destination web crawlers keyword business, business groups having the same classification according to the classification tag information retrieval service to obtain the service keyword group, and keywords business group business to be merged with the target keyword from a webpage link address corresponding pages to fetch;

[0095] 推广组封装单元203,用于对合并后关键词进行分组,生成每组关键词的推广语,并将分组关键词与对应的推广语封装成推广组; [0095] Promoter Group encapsulating unit 203, configured to group the combined keywords, each keyword generated promotion words, keywords and corresponding to packets encapsulated Promotion Promotion language group;

[0096] 账户生成单元204,用于基于封装后的推广组生成推广账户。 [0096] Account generation unit 204 for generating a promotion based on the promotion of group accounts encapsulated.

[0097] 在一个实施方式中, [0097] In one embodiment,

[0098] 接收单元201,进一步用于接收分类关键字; [0098] The receiving unit 201 is further configured to receive a sort key;

[0099] 关键词合并单元202,用于根据分类标签信息检索具有相同分类的业务群组,从该业务群组中检索出具有相同分类关键字的业务子群组,并获取具有相同分类关键字的业务子群组的业务关键词。 [0099] Image combining unit 202, a classification tag with the same classification in accordance with the group information retrieval service, the service group is retrieved from the traffic sub-groups having the same classification keywords and keywords with the same classification obtain business services sub-group of keywords.

[0100] 在一个实施方式中, [0100] In one embodiment,

[0101] 推广组封装单元203,用于基于关键词词性对合并后关键词进行分组,并在分组后的关键字组中设置否定关键词。 [0101] Promoter Group encapsulating unit 203, for grouping the combined speech keywords based on keywords, negative keywords and the keyword group arranged after the packet.

[0102] 在一个实施方式中, [0102] In one embodiment,

[0103] 推广组封装单元203,用于检索由提供该组关键词的源业务所提供的预定数目个推广语,显示检索出的推广语列表,并且接收针对该推广语列表中推广语的编辑以生成每组关键词的推广语。 [0103] Promoter Group encapsulating unit 203, for retrieving a predetermined number of language promotion provided by the set of keywords provided by the service source, display a list of retrieved language promotion, the promotion of language and receive a list of the language are to promote to generate each set of keywords to promote the language.

[0104] 在一个实施方式中, [0104] In one embodiment,

[0105] 推广组封装单元203,进一步用于在检索由提供该组关键词的源业务所提供的预定数目个推广语之后,从所述预定数目个推广语中,检索出具有通配符关键词的推广语,基于通配符关键词的词性对推广语进行分类,形成分类的推广语列表;显示该分类的推广语列表,并将通配符关键词替换为分类关键字以生成每组关键词的推广语。 [0105] Promoter Group encapsulating unit 203, after a predetermined number is further used to retrieve the set of keywords provided by the service provided by a source language promotion, promotion from said predetermined number of words, the search keyword having a wildcard promotion of language, the language classified based on the promotion of wildcard keyword speech, language promote formation sorted list; a list of languages ​​displayed to promote the classification, and the classified keywords replace wildcard keywords to generate words each keyword promotion.

[0106] 在一个实施方式中, [0106] In one embodiment,

[0107] 账户生成单元204,用于确定推广类型,并建立封装后的推广组与推广类型之间的对应关系以生成推广账户。 [0107] Account generation unit 204 for determining the type of promotion, and establishing a correspondence between the group promotion and promotion of the encapsulated type to generate a promotion account.

[0108] 而且,用户可以在各种终端上利用浏览器来浏览推广语,这些终端可以包括但是不局限于:功能手机、智能手机、掌上电脑、个人电脑(PC)、平板电脑或个人数字助理(PDA),等等。 [0108] In addition, users can use the browser to navigate in a variety of terminals to promote the language, these terminals may include, but are not limited to: feature phones, smart phones, handheld computers, personal computers (PC), a tablet computer or a personal digital assistant (PDA), and so on.

[0109] 以上虽然详细罗列了终端的具体实例,本领域人员可以意识到,这些罗列仅是阐述目的,并不用于限定本发明实施方式的保护范围。 [0109] While the above detailed list of the terminal specific examples, those skilled in the art can appreciate that these lists are illustrative purposes only and not intended to limit the embodiment of the present invention. 浏览器具体可以包括微软的InternetExplorer、Mozilla 的Firefox、Apple 的Safari, 0pera>Google Chrome>GreenBrowser 等浏览器。 Browser specifically include Microsoft's InternetExplorer, Mozilla's Firefox, Apple's Safari, 0pera> Google Chrome> GreenBrowser other browsers.

[0110] 以上虽然详细列出了一些常用浏览器,本领域技术人员可以意识到,本发明实施方式并不局限于这些浏览器,而是可以适用于任意可用于显示网页服务器或档案系统内的文件、并让用户与文件互动的应用(App),这些应用可以是目前常见的各种浏览器,也可以是其他的任意具有网页浏览功能的应用程序。 [0110] While the above detailed lists some common browser, those skilled in the art may be appreciated, embodiments of the present invention is not limited to these browsers, but may be applied to any display can be used within a web server or a file system file, application and let the user interact with the file (App), these applications may be present common variety of browsers, it can be any other application has web browsing capabilities.

[0111] 实际上,可以通过多种形式来具体实施本发明实施方式所提出的生成推广账户的方法和装置。 The method and apparatus [0111] In fact, may be generated to promote the specific embodiments of the present invention accounts embodiment proposed by various forms.

[0112] 比如,可以遵循一定规范的应用程序接口,将生成推广账户的方法编写为安装到个人电脑、移动终端等中的插件程序,也可以将其封装为应用程序以供用户自行下载使用。 [0112] For example, following certain standardized application program interface, the method generates promote account prepared to be mounted to a personal computer, a mobile terminal or the like in the plug, it can also be packaged as an application for the user to download to use. 当编写为插件程序时,可以将其实施为ocx、dll、cab等多种插件形式。 When the plug is prepared, it may be implemented in a variety of plug-ins ocx, dll, cab and the like. 也可以通过Flash插件、RealPlayer插件、MMS插件、MIDI五线谱插件、ActiveX插件等具体技术来实施本发明实施方式所提出的生成推广账户的方法。 May be implemented to generate account promote embodiment of a method proposed by the present invention, specific technical Flash plug-in, RealPlayer plug, MMS plug, MIDI stave plug, ActiveX plug-ins.

[0113] 可以通过指令或指令集存储的储存方式将本发明实施方式所提出的生成推广账户的方法存储在各种存储介质上。 [0113] can be stored by way of instructions or instruction sets stored in the embodiment of the present invention proposed a method to generate promotion account stored on various storage media. 这些存储介质包括但是不局限于:软盘、光盘、DVD、硬盘、闪存、U盘、CF卡、SD卡、MMC卡、SM卡、记忆棒(Memory Stick)、xD卡等。 These storage media include, but are not limited to: floppy disks, CD-ROM, DVD, hard disk, flash disk, U disk, CF card, SD card, MMC cards, SM cards, Memory Stick (Memory Stick), xD cards.

[0114] 另外,还可以将本发明实施方式所提出的生成推广账户的方法应用到基于闪存(Nand flash)的存储介质中,比如U盘、CF卡、SD卡、SDHC卡、MMC卡、SM卡、记忆棒、xD卡坐寸ο [0114] Further, also a method of embodiments of the present invention proposes generating a promotion account applied to the storage medium based on flash memory (Nand flash) in, such as U disk, CF card, SD card, SDHC cards, MMC cards, SM card, memory stick, xD cards sit inch ο

[0115] 综上所述,在本发明实施方式中,接收分类标签信息和目标网页链接地址;从目标网页链接地址所对应网页抓取业务关键词,根据分类标签信息检索具有相同分类的业务群组,获取该业务群组的业务关键词,并将业务群组的业务关键词与从目标网页链接地址所对应网页抓取的关键词予以合并;对合并后关键词进行分组,生成每组关键词的推广语,并将分组关键词与对应的推广语封装成推广组;基于封装后的推广组生成推广账户。 [0115] As described above, in the embodiment of the present invention, the received tag information and the classification landing page link address; corresponding fetch address from the link target web page keyword business, according to the classification tag with the same classification information retrieval service group group, to obtain the service group service keywords, and keyword business groups to be merged with the traffic from the keyword landing page link address corresponding to the page crawled; keywords of the combined packet, each generated key promotion language words, and groups to promote language keywords corresponding to a promotion package group; generating an account based promotion promotion group packaged. 由此可见,应用本发明实施方式之后,可以通过目标网页链接地址抓取业务关键字,以及检索具有相同分类的业务群组以获取业务关键字,因此关键词来源不仅局限于预先设定的关键词,而是可以对关键词进行各种扩展,因此提高了推广效率。 Thus the key, after the application of embodiments of the present invention, can capture traffic keywords and retrieves a group traffic classified by the same landing page link address for service keywords, keywords are not limited to a preset source word, but it can be extended to a variety of keywords, thus improving the efficiency of the promotion.

[0116] 而且,应用本发明实施方式之后,将分组关键词与对应的推广语封装成推广组以构成推广账户,从而可以基于关键词的共同属性来建立合理的账户结构,并由此提高了推广效率。 [0116] Further, after the application of embodiments of the present invention, the packet will promote language keywords corresponding to constitute a group to promote packaged into account promotion, which can be established based on the account structure reasonable keywords common attribute, and thereby increasing the promote efficiency.

[0117] 以上所述,仅为本发明的较佳实施例而已,并非用于限定本发明的保护范围。 [0117] The above are only preferred embodiments of the present invention but are not intended to limit the scope of the present invention. 凡在本发明的精神和原则之内,所作的任何修改、等同替换、改进等,均应包含在本发明的保护范围之内。 Any modification within the spirit and principle of the present invention, made, equivalent substitutions, improvements, etc., should be included within the scope of the present invention.

Claims (12)

1.一种生成推广账户的方法,其特征在于,该方法包括: 接收分类标签信息和目标网页链接地址; 从目标网页链接地址所对应网页抓取业务关键词,根据分类标签信息检索具有相同分类的业务群组,获取该业务群组的业务关键词,并将业务群组的业务关键词与从目标网页链接地址所对应网页抓取的关键词予以合并; 对合并后关键词进行分组,生成每组关键词的推广语,并将分组关键词与对应的推广语封装成推广组; 基于封装后的推广组生成推广账户。 A method of generating a promotion account, characterized in that, the method comprising: receiving a classification tag information and the landing page link address; corresponding fetch address from the target web page link traffic keywords having the same classified according to the classification tag information search business group, to obtain the service group service keywords, and keyword business groups to be merged with the traffic from the keyword landing page link address corresponding to the page crawled; keywords of the combined packet, generating each keyword promotion words, keywords and corresponding to packets encapsulated into language promotion promotion group; generating a promotion based on an account to promote the encapsulated group.
2.根据权利要求1所述的生成推广账户的方法,其特征在于,进一步接收分类关键字; 所述根据分类标签信息检索具有相同分类的业务群组,获取该业务群组的业务关键词包括: 根据分类标签信息检索具有相同分类的业务群组,从该业务群组中检索出具有相同分类关键字的业务子群组,并获取具有相同分类关键字的业务子群组的业务关键词。 The method of generating the account to promote claim 1, wherein the receiving further classification keywords; a group having the same service classified according to the classification tag information retrieval service to obtain the service keyword group comprising : the traffic classification label group has the same classification information retrieval, the service is retrieved from the traffic group classification have the same subgroup key and acquires the service sub-group with the same keyword business classification keywords.
3.根据权利要求1所述的生成推广账户的方法,其特征在于,所述对合并后关键词进行分组包括:基于关键词词性对合并后关键词进行分组; 该方法进一步包括:在分组后的关键字组中设置否定关键词。 The method of generating the account to promote claim 1, wherein said group comprises the combined Keywords: grouping the combined keyword based on the keyword speech; the method further comprising: after the packet keyword group set negative keywords.
4.根据权利要求1所述的生成推广账户的方法,其特征在于,所述生成每组关键词的推广语包括: 检索由提供该组关键词的源业务所提供的预定数目个推广语; 显示检索出的推广语列表,并且接收针对该推广语列表中推广语的编辑以生成每组关键词的推广语。 The method of generating the account to promote claim 1, wherein the generating of each keyword phrase promotion comprising: providing a predetermined number of the retrieved set of keywords provided by a service source language promotion; display a list of retrieved language promotion, the promotion and receive a list of words to promote language editor to generate each set of keywords to promote language.
5.根据权利要求4所述的生成推广账户的方法,其特征在于,在检索由提供该组关键词的源业务所提供的预定数目个推广语之后,该方法进一步包括: 从所述预定数目个推广语中,检索出具有通配符关键词的推广语,基于通配符关键词的词性对推广语进行分类,形成分类的推广语列表; 所述显示检索出的推广语列表包括:显示该分类的推广语列表; 所述接收针对该推广语列表中推广语的编辑以生成新的推广语包括:将通配符关键词替换为分类关键字以生成每组关键词的推广语。 5. The method of generating an account promotion as claimed in claim 4, wherein, after retrieving the set of keywords provided by the source service provided by a predetermined number to promote language, the method further comprising: said predetermined number from promotion of a language, the language having the wildcard retrieved keyword promotion, promotion language classified based on wildcards keyword speech, language promote formation sorted list; display the retrieved language promotion list comprising: displaying the promotion of the classification language list; the promotion of the language receiving a promotion list editing language phrase to generate a new promotion comprising: replacing the wildcard keyword classification keywords to generate words each keyword promotion.
6.根据权利要求1所述的生成推广账户的方法,其特征在于,所述基于封装后的推广组生成推广账户包括: 确定推广类型; 建立封装后的推广组与推广类型之间的对应关系,以生成推广账户。 6. The method of generating the account to promote according to claim 1, wherein said group generation based on the promotion of the account to promote the encapsulated comprising: determining the type of promotion; establishing a correspondence between the group promotion and promotion of the encapsulated type to generate promotion account.
7.—种生成推广账户的装置,其特征在于,该装置包括接收单元、关键词合并单元、推广组封装单元和账户生成单元,其中: 接收单元,用于接收分类标签信息和目标网页链接地址; 关键词合并单元,用于从目标网页链接地址所对应网页抓取业务关键词,根据分类标签信息检索具有相同分类的业务群组,获取该业务群组的业务关键词,并将业务群组的业务关键词与从目标网页链接地址所对应网页抓取的关键词予以合并; 推广组封装单元,用于对合并后关键词进行分组,生成每组关键词的推广语,并将分组关键词与对应的推广语封装成推广组; 账户生成单元,用于基于封装后的推广组生成推广账户。 7.- species generating means to promote account, characterized in that the device comprises a receiving unit, combining unit keyword, promotion and packaging unit accounts group generation unit, wherein: the receiving unit, for receiving information and target classification tag page link address ; keyword merging unit, from a corresponding target web page link address to fetch keyword business, business groups having the same classification according to the classification tag information retrieval, the service acquisition keyword business group and business group business keywords and keywords corresponding pages to fetch from the link address of the target page to be merged; promotion group encapsulating unit, configured to group the combined keywords, each keyword generated promotion language, and the packet Image corresponding language promotion promotion packaged into groups; account generating means for generating a promotion based on the promotion of group accounts encapsulated.
8.根据权利要求7所述的生成推广账户的装置,其特征在于, 接收单元,进一步用于接收分类关键字; 关键词合并单元,用于根据分类标签信息检索具有相同分类的业务群组,从该业务群组中检索出具有相同分类关键字的业务子群组,并获取具有相同分类关键字的业务子群组的业务关键词。 8. The means for generating an account of the promotion of claim 7, wherein the receiving unit is further configured to receive a classification keywords; keywords combining unit, having traffic for the same group classification information retrieval according to the classification label, the business group is retrieved from the service sub-group with the same classification keywords, and get business sub-group with the same classification keywords business keywords.
9.根据权利要求7所述的生成推广账户的装置,其特征在于, 推广组封装单元,用于基于关键词词性对合并后关键词进行分组,并在分组后的关键字组中设置否定关键词。 9. The apparatus according to the account to promote generation according to claim 7, characterized in that the group package promotion means for grouping the combined speech keyword based on the keyword, and the keyword group disposed after the negative key packet word.
10.根据权利要求7所述的生成推广账户的装置,其特征在于, 推广组封装单元,用于检索由提供该组关键词的源业务所提供的预定数目个推广语,显示检索出的推广语列表,并且接收针对该推广语列表中推广语的编辑以生成每组关键词的推广语。 10. The means for generating an account of the promotion of claim 7, wherein the means to promote the group of packages, for retrieving a predetermined number of language promotion provided by the set of keywords provided by the service source, display the retrieved promotion language list and receive a list for the promotion of language to promote language editor to generate each set of keywords to promote the language.
11.根据权利要求10所述的生成推广账户的装置,其特征在于, 推广组封装单元,进一步用于在检索由提供该组关键词的源业务所提供的预定数目个推广语之后,从所述预定数目个推广语中,检索出具有通配符关键词的推广语,基于通配符关键词的词性对推广语进行分类,形成分类的推广语列表;显示该分类的推广语列表,并将通配符关键词替换为分类关键字以生成每组关键词的推广语。 Means for generating an account 11. After the promotion of claim 10, wherein the group of packages promotion means to promote further predetermined number of words for the search keyword set by a source providing the service provided from the said predetermined number of language promotion, promotion retrieved language keyword having the wildcard, the promotion of language classified based on wildcards keyword speech, language promote formation sorted list; a list of languages ​​displayed to promote the classification, keywords and wildcards replace classification keywords to generate each set of keywords to promote the language.
12.根据权利要求7所述的生成推广账户的装置,其特征在于, 账户生成单元,用于确定推广类型,并建立封装后的推广组与推广类型之间的对应关系以生成推广账户。 12. The means for generating an account of the promotion of claim 7, wherein the generating unit accounts for determining the type of promotion, and establishing a correspondence between the group promotion and promotion of the encapsulated type to generate a promotion account.
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