CN110276636A - Advertisement batch put-on method and device, storage medium and electronic device - Google Patents
Advertisement batch put-on method and device, storage medium and electronic device Download PDFInfo
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- CN110276636A CN110276636A CN201910450575.6A CN201910450575A CN110276636A CN 110276636 A CN110276636 A CN 110276636A CN 201910450575 A CN201910450575 A CN 201910450575A CN 110276636 A CN110276636 A CN 110276636A
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- advertisement
- popularization plan
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- popularization
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
Abstract
The present embodiments relate to a kind of advertisement batch put-on method and devices, storage medium and electronic device.Wherein, this method comprises: creating popularization plan in the default ad copy page；At least one advertisement of batch duplicating in popularization plan；Popularization plan is launched.The present invention solves advertisement in the related technology and launches the technical problem that operating efficiency is low, the operating time is long.
Description
Technical field
The present invention relates to advertisement putting fields, and in particular to a kind of advertisement batch put-on method and device, storage medium and
Electronic device.
Background technique
When launching advertisement, optimization Shi Ruguo launches a new advertisement, needs to input mass advertising impression information, especially exists
Comparison ad. may create a plurality of similar advertisement when launching effect, wherein the information such as many information such as orient, bid mode,
The plenty of time will so be wasted in the input process of duplicate message.In advertisement release process in the related technology, need pair
Advertising plan carries out one-to-one creation and editor, efficiency are lower and complex for operation step.
For above-mentioned problem, currently no effective solution has been proposed.
Summary of the invention
The embodiment of the invention provides a kind of advertisement batch put-on method and devices, storage medium and electronic device, so that
It is few to solve the technical problem that the dispensing operating efficiency of advertisement in the related technology is low, the operating time is long.
According to an aspect of an embodiment of the present invention, a kind of advertisement batch put-on method is provided, comprising: in default advertisement
Popularization plan is created in the duplication page；At least one advertisement of batch duplicating in the popularization plan；To the popularization plan into
Row is launched.
Further, at least one advertisement of batch duplicating comprises determining that in the popularization plan in the popularization plan
Advertisement shared data；At least one advertising creative is created in the popularization plan；According to the advertisement shared data and
At least one described advertising creative creates at least one described advertisement in the popularization plan.
Further, the advertisement shared data includes at least one of: landing page, orientation, launches day at conversion attribution
Phase and time.
Further, it includes: in the default ad copy that at least one advertising creative is created in the popularization plan
At least one intention label is created in the page, wherein the intention label is for creating the advertising creative；According to it is described at least
One intention label and preset intention material generate at least one described advertising creative.
Further, creation popularization plan comprises determining that the target to launch in batches is wide in the default ad copy page
It accuses；At least one described targeted advertisements is replicated in the default ad copy page；It is created respectively according to the targeted advertisements
Corresponding popularization plan.
Further, further includes: generate corresponding random code for each popularization plan, wherein the random code is used
In the mark popularization plan.
Further, popularization plan is created in the default ad copy page comprise determining that mesh corresponding to targeted advertisements
Mark popularization plan；It replicates the targeted promotion plan and obtains the popularization plan, wherein the targeted promotion includes institute in the works
State targeted advertisements.
According to another aspect of an embodiment of the present invention, a kind of advertisement batch delivery device is additionally provided, comprising: processing is single
Member, for creating popularization plan in the default ad copy page；Copied cells, for the batch duplicating in the popularization plan
At least one advertisement；Unit is launched, for launching to the popularization plan.
According to another aspect of an embodiment of the present invention, a kind of storage medium is additionally provided, the storage medium includes storage
Program, wherein described program run when execute advertisement batch put-on method as described above.
According to another aspect of an embodiment of the present invention, it additionally provides a kind of electronic device, including memory, processor and deposits
The computer program that can be run on the memory and on the processor is stored up, the processor passes through the computer journey
Sequence executes advertisement batch put-on method as described above.
In embodiments of the present invention, it by creating popularization plan in the default ad copy page, is criticized in popularization plan
Amount duplication is only what a advertisement, is then launched according to popularization plan, has achieved the purpose that advertisement batch duplicating and has launched,
To improve the dispensing efficiency of advertisement, and then realizes simplified advertisement and launch the technical effect of operation, and then solve correlation
The technical problem that operating efficiency is low, the operating time is long is launched in advertisement in technology.
Detailed description of the invention
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below will be in embodiment or description of the prior art
Required attached drawing is briefly described, it should be apparent that, the accompanying drawings in the following description is only some realities of the invention
Example is applied, it for those of ordinary skill in the art, without any creative labor, can also be attached according to these
Figure obtains other attached drawings.
Fig. 1 is a kind of schematic diagram of optional advertisement batch put-on method according to an embodiment of the present invention；
Fig. 2 is a kind of schematic diagram of optional advertisement batch delivery device according to an embodiment of the present invention.
Specific embodiment
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiments of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, ordinary skill people
Member's every other embodiment obtained without making creative work, shall fall within the protection scope of the present invention.
It should be noted that, in this document, the relational terms of such as " first " and " second " or the like are used merely to one
A entity or operation with another entity or operate distinguish, without necessarily requiring or implying these entities or operation it
Between there are any actual relationship or orders.
Embodiment 1
According to embodiments of the present invention, a kind of advertisement batch put-on method is provided, as shown in Figure 1, this method comprises:
S102 creates popularization plan in the default ad copy page；
S104, at least one advertisement of batch duplicating in popularization plan；
S106 launches the popularization plan.
In the present embodiment, the Webpage that the ad copy page can be based on HTML is preset, is also possible to by profession
The creation of advertisement, related data are able to carry out in the advertisement processing software system of staff development, then in the default ad copy page
Editor etc..
In the present embodiment, popularization plan is the advertisement dispensing plan for some specific advertising channel, for example, for tool
News, software, game of body etc. can create corresponding popularization plan using other channels such as channel or webpages.In reality
In the application scenarios on border, the corresponding advertising channel of a usual popularization plan, but include that at least one is wide in popularization plan
It accuses.For example, being directed in the popularization plan of certain short Video Applications, including multiple advertisements, the difference between advertisement is ad material
Difference, such as want, an advertisement is video type, advertisement position picture type etc..
By creating popularization plan in the default ad copy page, and in popularization plan created replicate one or
Then multiple advertisements launch advertisement according to popularization plan, arrived the purpose to advertisement batch duplicating and dispensing, to improve wide
The dispensing efficiency of announcement, and then realize simplified advertisement and launch the technical effect of operation, and then solve the throwing of advertisement in the related technology
Put the technical problem that operating efficiency is low, the operating time is long
Optionally, in the present embodiment, at least one advertisement of batch duplicating includes but is not limited in popularization plan: determining
Advertisement shared data in popularization plan；At least one advertising creative is created in popularization plan；According to advertisement shared data with
And at least one advertising creative creates at least one advertisement in popularization plan.
In specific application scenarios, in default ad copy page creation or an existing popularization plan is chosen,
Filled in popularization plan present lot launch advertisement shared data, such as land page, conversion attribution, orientation, launch the date and
Release time etc.；By creating one or more advertising creatives in popularization plan, wherein contain advertisement in advertising creative
Material and other elements, for generating advertisement.Advertisement, each advertising creative are created according to advertising creative and public data
One or more advertisements can be created, while an advertisement can also be combined to create by multiple advertising creatives, specifically
Application method can be configured based on practical experience, not do any restriction herein.
Optionally, in the present embodiment, advertisement shared data includes at least one of: landing page, is determined conversion attribution
To, launch date and time.
Optionally, in the present embodiment, at least one advertising creative is created in popularization plan includes but is not limited to: default
At least one intention label is created in the ad copy page, wherein intention label is for creating advertising creative；According at least one
Intention label and preset intention material generate at least one advertising creative.
In specific application scenarios, the process of advertising creative is created in the promotional technique of the default ad copy page
In, by popularization plan, passing through any default intention template generation respective numbers of selection in the default ad copy page
Intention label, pass through intention label and preset intention material and generate advertising creative, wherein in the process, Mei Gechuan
Meaning label can be carried out replicating, to create more intention；After submitting advertisement to generate, after generating popularization plan, root
Advertisement is created according to advertisement shared data and advertising creative, the quantity of advertisement is corresponding with advertising creative quantity, i.e., each intention
Applied to an advertisement.
In above application scenarios, popularization plan is created first in the default ad copy page, is then promoting meter
Batch creates new advertisement in drawing.
And in the application scenarios of following embodiment, then it is to be created by existing popularization plan or advertisement based on popularization
It draws, and replicates or create new advertisement in popularization plan.
Optionally, in the present embodiment, popularization plan is created in the default ad copy page includes but is not limited to: determining
Targeted advertisements to launch in batches；At least one targeted advertisements is replicated in the default ad copy page；It is wide according to target respectively
It accuses and creates corresponding popularization plan.
It is that batch duplicating is carried out to the current existing advertisement of duplication, it is necessary first to determine and need in an application scenarios
The targeted advertisements that batch duplicating is launched replicate at least one in the default ad copy page after targeted advertisements have been determined
Targeted advertisements create corresponding popularization plan according to targeted advertisements.That is, being according to existing advertisement under the scene
To generate corresponding popularization plan.
Specifically, selecting one to create successful advertisement first for example in the default ad copy page and being answered
System, replicates N number of advertisement, in the reproduction process of advertisement, all information of advertisement can be loaded onto the default ad copy page,
N number of popularization plan is generated according to N number of advertisement, wherein includes an advertisement in each popularization plan.In the present embodiment, pre-
If replicating in the page, an advertisement can be generated to the progress batch duplicating of the advertisement under popularization plan, duplication and belong to current popularization meter
It draws.
In actual application scenarios, in the default ad copy page, the ad copy page can be to the content after duplication
It is edited, content of edit includes: popularization plan, landing page, conversion attribution, orientation, launches date, release time, intention letter
Breath (including material) etc..
Optionally, in the present embodiment, further include but be not limited to: generating corresponding random code for each popularization plan,
In, random code is for identifying popularization plan.
In specific application scenarios, batch duplicating operation is being carried out to advertisement, the advertisement to be replicated selected first, to wide
It accuses and carries out a plurality of advertisement of batch duplicating generation, enter batch duplicating interface, in the default ad copy page, can will be replicated
Advertisement impression information and material information be shown, while the advertisement promotion plan copied being shown with list, and is pushing away
Wide plan title adds suffix random code, to guarantee that title does not repeat.
Optionally, in the present embodiment, popularization plan is created in the default ad copy page includes but is not limited to: determining
Targeted promotion plan corresponding to targeted advertisements；Duplication targeted promotion plan obtains popularization plan, wherein targeted promotion is in the works
Including targeted advertisements.
In another example, in the default ad copy page, popularization plan can also be replicated, is located at and promotes
Advertisement in the works related can also replicate.
It should be noted that for the various method embodiments described above, for simple description, therefore, it is stated as a series of
Combination of actions, but those skilled in the art should understand that, the present invention is not limited by the sequence of acts described because
According to the present invention, some steps may be performed in other sequences or simultaneously.Secondly, those skilled in the art should also know
It knows, the embodiments described in the specification are all preferred embodiments, and related actions and modules is not necessarily of the invention
It is necessary.
Through the above description of the embodiments, those skilled in the art can be understood that according to above-mentioned implementation
The method of example can be realized by means of software and necessary general hardware platform, naturally it is also possible to by hardware, but it is very much
In the case of the former be more preferably embodiment.Based on this understanding, technical solution of the present invention is substantially in other words to existing
The part that technology contributes can be embodied in the form of software products, which is stored in a storage
In medium (such as ROM/RAM, magnetic disk, CD), including some instructions are used so that a terminal device (can be mobile phone, calculate
Machine, server or network equipment etc.) execute method described in each embodiment of the present invention.
Embodiment 2
According to embodiments of the present invention, a kind of advertisement batch throwing for implementing above-mentioned advertisement batch put-on method is additionally provided
Device is put, as shown in Fig. 2, the device includes:
1) processing unit 20, for creating popularization plan in the default ad copy page；
2) copied cells 24 are used at least one advertisement of batch duplicating in the popularization plan；
3) unit 26 is launched, for launching to the popularization plan.
Optionally, the specific example in the present embodiment can be with reference to example described in above-described embodiment 1, the present embodiment
Details are not described herein.
Embodiment 3
According to embodiments of the present invention, a kind of storage medium is additionally provided, the storage medium includes the program of storage,
In, described program executes advertisement batch put-on method as described above when running.
Optionally, in the present embodiment, storage medium is arranged to store the program code for executing following steps:
S1 creates popularization plan in the default ad copy page；
S2, at least one advertisement of batch duplicating in the popularization plan；
S3 launches the popularization plan.
Optionally, storage medium is also configured to store for executing step included in the method in above-described embodiment 1
Rapid program code repeats no more this in the present embodiment.
Optionally, in the present embodiment, above-mentioned storage medium can include but is not limited to: USB flash disk, read-only memory (ROM,
Read-Only Memory), random access memory (RAM, Random Access Memory), mobile hard disk, magnetic disk or
The various media that can store program code such as CD.
Optionally, the specific example in the present embodiment can be with reference to example described in above-described embodiment 1, the present embodiment
Details are not described herein.
Embodiment 4
The embodiment of the present invention also provides a kind of electronic device, including memory, processor and is stored in the memory
Computer program that is upper and can running on the processor, the processor are executed as described above by the computer program
Advertisement batch put-on method.
Optionally, in the present embodiment, memory is arranged to store the program code for executing following steps:
S1 creates popularization plan in the default ad copy page；
S2, at least one advertisement of batch duplicating in the popularization plan；
S3 launches the popularization plan.
Optionally, the specific example in the present embodiment can be with reference to example described in above-described embodiment 1, the present embodiment
Details are not described herein.
The serial number of the above embodiments of the invention is only for description, does not represent the advantages or disadvantages of the embodiments.
If the integrated unit in above-described embodiment is realized in the form of SFU software functional unit and as independent product
When selling or using, it can store in above-mentioned computer-readable storage medium.Based on this understanding, skill of the invention
Substantially all or part of the part that contributes to existing technology or the technical solution can be with soft in other words for art scheme
The form of part product embodies, which is stored in a storage medium, including some instructions are used so that one
Platform or multiple stage computers equipment (can be personal computer, server or network equipment etc.) execute each embodiment institute of the present invention
State all or part of the steps of method.
In the above embodiment of the invention, it all emphasizes particularly on different fields to the description of each embodiment, does not have in some embodiment
The part of detailed description, reference can be made to the related descriptions of other embodiments.
In several embodiments provided herein, it should be understood that disclosed client, it can be by others side
Formula is realized.Wherein, the apparatus embodiments described above are merely exemplary, such as the division of the unit, and only one
Kind of logical function partition, there may be another division manner in actual implementation, for example, multiple units or components can combine or
It is desirably integrated into another system, or some features can be ignored or not executed.Another point, it is shown or discussed it is mutual it
Between coupling, direct-coupling or communication connection can be through some interfaces, the INDIRECT COUPLING or communication link of unit or module
It connects, can be electrical or other forms.
The unit as illustrated by the separation member may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple
In network unit.It can select some or all of unit therein according to the actual needs to realize the mesh of this embodiment scheme
's.
It, can also be in addition, the functional units in various embodiments of the present invention may be integrated into one processing unit
It is that each unit physically exists alone, can also be integrated in one unit with two or more units.Above-mentioned integrated list
Member both can take the form of hardware realization, can also realize in the form of software functional units.
The above is only a preferred embodiment of the present invention, it is noted that for the ordinary skill people of the art
For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also answered
It is considered as protection scope of the present invention.
Claims (10)
1. a kind of advertisement batch put-on method characterized by comprising
Popularization plan is created in the default ad copy page；
At least one advertisement of batch duplicating in the popularization plan；
The popularization plan is launched.
2. the method according to claim 1, wherein at least one advertisement of batch duplicating in the popularization plan
Include:
Determine the advertisement shared data in the popularization plan；
At least one advertising creative is created in the popularization plan；
According to the advertisement shared data and at least one described advertising creative created in the popularization plan it is described at least
One advertisement.
3. according to the method described in claim 2, it is characterized in that, the advertisement shared data includes at least one of:
It lands page, conversion attribution, orientation, launch date and time.
4. according to the method described in claim 2, it is characterized in that, creating at least one advertising creative in the popularization plan
Include:
At least one intention label is created in the default ad copy page, wherein the intention label is described for creating
Advertising creative；
At least one described advertising creative is generated according at least one described intention label and preset intention material.
5. the method according to claim 1, wherein creating popularization plan packet in the default ad copy page
It includes:
Determine the targeted advertisements to launch in batches；
At least one described targeted advertisements is replicated in the default ad copy page；
Corresponding popularization plan is created according to the targeted advertisements respectively.
6. according to the method described in claim 4, it is characterized by further comprising:
Corresponding random code is generated for each popularization plan, wherein the random code is for identifying the popularization plan.
7. the method according to claim 1, wherein creating popularization plan packet in the default ad copy page
It includes:
Determine targeted promotion plan corresponding to targeted advertisements；
It replicates the targeted promotion plan and obtains the popularization plan, wherein the targeted promotion includes the target in the works
Advertisement.
8. a kind of advertisement batch delivery device characterized by comprising
Processing unit, for creating popularization plan in the default ad copy page；
Copied cells are used at least one advertisement of batch duplicating in the popularization plan；
Unit is launched, for launching to the popularization plan.
9. a kind of storage medium, which is characterized in that the storage medium includes the program of storage, wherein when described program is run
Execute advertisement batch put-on method described in any one of claim 1 to 7.
10. a kind of electronic device, including memory, processor and it is stored on the memory and can transports on the processor
Capable computer program, which is characterized in that the processor executes the claim 1 to 7 times by the computer program
Advertisement batch put-on method described in one.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201910450575.6A CN110276636B (en) | 2019-05-28 | 2019-05-28 | Advertisement batch delivery method and device, storage medium and electronic device |
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| CN201910450575.6A CN110276636B (en) | 2019-05-28 | 2019-05-28 | Advertisement batch delivery method and device, storage medium and electronic device |
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| CN110276636B (en) | 2021-09-21 |
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