CN111724206B - Advertisement processing method, responsibility chain object generating method, apparatus, device and medium - Google Patents
Advertisement processing method, responsibility chain object generating method, apparatus, device and medium Download PDFInfo
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- CN111724206B CN111724206B CN202010561244.2A CN202010561244A CN111724206B CN 111724206 B CN111724206 B CN 111724206B CN 202010561244 A CN202010561244 A CN 202010561244A CN 111724206 B CN111724206 B CN 111724206B
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F8/00—Arrangements for software engineering
- G06F8/60—Software deployment
- G06F8/65—Updates
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The embodiment of the invention provides an advertisement processing method, a responsibility chain object generating method, a device, electronic equipment and a storage medium, wherein the advertisement processing method pre-creates a responsibility chain object and comprises the following steps: the responsibility chain object obtains a request packet sent by a user, wherein the request packet comprises: request parameter information required for advertisement delivery; each responsibility object in the responsibility chain objects processes the corresponding request parameter information in the request packet in turn, and after the processing is completed, each responsibility object updates the request packet until an advertisement is generated; and calling an advertisement putting interface to put the generated advertisement. In the embodiment of the invention, based on the mode of the pre-established responsibility chain object, the verification of the parameters required by advertisement delivery is preposed, unnecessary interface interaction and network overhead are reduced, one-key automatic advertisement delivery is realized, the advertisement delivery step is simplified, and the advertisement delivery efficiency and the user satisfaction are improved.
Description
Technical Field
The present invention relates to the field of network technologies, and in particular, to an advertisement processing method, a method and an apparatus for generating a responsibility chain object, an electronic device, and a storage medium.
Background
In the prior art, the advertisement is put on an advertisement platform provided by an advertiser, and the putting operation mainly comprises five steps of uploading pictures, creating an advertisement plan, creating an advertisement group, creating an advertisement creative, and creating an advertisement, that is, for the advertiser providing the advertisement platform to put on, the five steps of operations are needed to be sequentially carried out each time, so that the advertisement can be put on. Particularly, when the batch advertisement is put through the advertisement platform, the advertisement is put according to the five steps each time, the putting efficiency is low, and a large amount of time is occupied for five operations of picture verification and advertisement putting. Because whether the specification of each advertisement delivery meets the requirement of advertisement space delivery (for example, whether the picture size meets the requirement of advertisement space size, whether the number of advertisement text characters meets the requirement of advertisement space, etc.), whether the advertisement delivery is successful can be known only after the advertisement delivery is initiated, if not, corresponding error information can be fed back, and then, the advertisement delivery is restarted after adjustment is carried out on the error information until the advertisement delivery is successful. That is, in the related art, particularly for batch advertisement delivery, since the delivery step is complicated to operate, a lot of time is required for advertisement delivery, resulting in low delivery efficiency.
Therefore, how to simplify the advertisement putting steps and improve the advertisement putting efficiency for large-batch advertisement putting is a technical problem to be solved at present.
Disclosure of Invention
The technical problem to be solved by the embodiment of the invention is to provide an advertisement processing method and a responsibility chain object generating method, so as to solve the technical problem that advertisement putting efficiency is reduced because a large amount of time is required to be put due to complex advertisement putting steps in the prior art.
Correspondingly, the embodiment of the invention also provides an advertisement processing device, electronic equipment and a storage medium, which are used for ensuring the realization and the application of the method.
In order to solve the problems, the invention is realized by the following technical scheme:
a first aspect provides an advertisement processing method, the method creating a responsibility chain object in advance, the method comprising:
the responsibility chain object obtains a request packet sent by a user, wherein the request packet comprises: request parameter information required for advertisement delivery;
each responsibility object in the responsibility chain objects processes the corresponding request parameter information in the request packet in turn, and after the processing is completed, each responsibility object updates the request packet until an advertisement is generated;
And calling an advertisement putting interface to put the generated advertisement.
Optionally, each responsibility object in the responsibility chain object sequentially processes corresponding request parameter information in the request packet, and updates the request packet after each processing is completed until an advertisement is generated, including:
a first responsibility object in the responsibility chain objects carries out corresponding processing on corresponding request parameter information in the request packet, and the request packet is updated after the processing is completed;
the first responsibility object transmits the updated request packet to the next responsibility object adjacent to the responsibility chain object;
and the next responsibility object carries out iterative processing on the corresponding request parameter information in the request packet after receiving the update of the last responsibility object, and updates the request packet after finishing the processing until the last responsibility object in the responsibility chain object processes the corresponding request parameter information in the request packet after receiving the update of the last responsibility object, and updates the request packet after finishing the processing, thereby generating the advertisement.
Optionally, the responsibility chain object includes:
checking parameter responsibility objects, acquiring creative specification element responsibility objects, checking creative specification element responsibility objects, uploading pictures to advertiser responsibility objects, acquiring advertisement document responsibility objects, creating advertisement plan responsibility objects, creating advertisement group responsibility objects, creating advertisement creative responsibility objects and creating advertisement responsibility objects, wherein the objects are sequentially arranged in a queue.
A second aspect provides a method of responsibility chain object generation, the method comprising:
receiving a plurality of instructions sequentially sent by a user through a client;
acquiring a responsibility object corresponding to advertisement processing according to each instruction in sequence;
and according to the sequence of advertisement processing, the acquired responsibility objects are orderly arranged in a queue form to generate responsibility chain objects.
Optionally, the responsibility chain object at least includes the following:
verifying a parameter liability object, obtaining a creative specification element liability object, verifying a creative specification element liability object, uploading a picture to an advertiser liability object, obtaining an advertisement document liability object, creating an advertisement plan liability object, creating an advertisement group liability object, creating an advertisement creative liability object, and creating an advertisement liability object.
A third aspect provides an advertisement processing apparatus, the apparatus comprising a pre-created liability chain object comprising:
the acquisition module is used for acquiring a request packet sent by a user, wherein the request packet comprises: request parameter information required for advertisement delivery;
the processing module is used for sequentially and correspondingly processing the corresponding request parameter information in the request packet;
The updating module is used for updating the request packet until the advertisement is generated after the processing module finishes processing each time;
and the delivery module is used for calling an advertisement delivery interface to deliver the generated advertisement.
Optionally, the processing module includes:
the first processing module is used for carrying out corresponding processing on the corresponding request parameter information in the request packet;
the first updating module is used for updating the request packet after the first processing module finishes processing;
the iteration processing module is used for transmitting the request packet updated by the first updating module to the next adjacent processing module in the responsibility chain object; the next processing module carries out iterative processing on corresponding request parameter information in the request packet after receiving the update of the last responsible object, and updates the request packet after finishing the processing until the last processing module processes the corresponding request parameter information in the request packet after receiving the update of the last processing module, and updates the request packet after finishing the processing, so as to generate advertisements;
and the iteration updating module is used for updating the request packet after each processing module in the iteration processing modules finishes processing until the last processing module finishes processing, and generating an advertisement.
Optionally, the responsibility chain object at least includes the following:
checking parameter responsibility objects, acquiring creative specification element responsibility objects, checking creative specification element responsibility objects, uploading pictures to advertiser responsibility objects, acquiring text responsibility objects, creating advertisement plan responsibility objects, creating advertisement group responsibility objects, creating advertisement creative responsibility objects and creating advertisement responsibility objects, wherein the objects are sequentially arranged in a queue.
A fourth aspect provides a liability chain object generating apparatus, the apparatus comprising:
the receiving module is used for receiving a plurality of instructions sequentially sent by a user through the client;
the acquisition module is used for sequentially acquiring the responsibility object corresponding to the advertisement processing according to each instruction;
and the arrangement module is used for orderly arranging the obtained responsibility objects in a queue form according to the sequence of advertisement processing to generate responsibility chain objects.
Optionally, the responsibility chain object generated by the arrangement module includes:
verifying a parameter liability object, obtaining a creative specification element liability object, verifying a creative specification element liability object, uploading a picture to an advertiser liability object, obtaining a document liability object, creating an advertisement plan liability object, creating an advertisement group liability object, creating an advertisement creative liability object, and creating an advertisement liability object.
A fifth aspect provides an electronic device, comprising: a memory, a processor and a computer program stored on the memory and executable on the processor, which when executed by the processor, implements the steps of the advertisement processing method as described above, or the steps of the method of generating a chain of responsibility object as described above.
A sixth aspect provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of the advertisement processing method as described above, or the steps of the method of generating a chain of responsibility object as described above.
In a seventh aspect, there is provided a computer program product according to which instructions in the computer program product, when executed by a processor of an electronic device, cause the electronic device to perform the steps of the advertisement processing method as described above, or the steps of the method of generating a chain of responsibility object as described above.
Compared with the prior art, the embodiment of the invention has the following advantages:
in the embodiment of the invention, when a request packet sent by a user is acquired by a responsibility chain object, each responsibility object in the responsibility chain object sequentially carries out corresponding processing on corresponding request parameter information in the request packet, and each responsibility object updates the request packet after processing is completed until the last responsibility object in the responsibility chain object carries out corresponding processing on the received request packet, so that an advertisement is generated; and calling an advertisement putting interface to put the generated advertisement. In other words, in the embodiment of the invention, parameters such as an advertisement position, a channel package, a directional package and the like are checked in advance before the advertisement is launched by calling an API interface through the mode of the responsibility chain object, and the size of the selected picture are checked, so that whether the word size of the document meets the requirements of creative elements or not is checked, namely misoperation caused by that the advertisement parameters do not meet the requirements can be reduced through the parameter check in advance, and the API interface is interacted for many times and network resource waste are caused. The invention is based on the mode of the responsibility chain object, the verification of the parameters required by advertisement delivery is preposed, unnecessary interface interaction and network overhead are reduced, one-key automatic advertisement delivery is realized, advertisement delivery steps are simplified, and advertisement delivery efficiency and user satisfaction are improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
FIG. 1 is a flow chart of an advertisement processing method according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of a responsibility chain object according to an embodiment of the present invention;
FIG. 3 is a flowchart of an application example of an advertisement processing method according to an embodiment of the present invention;
FIG. 4 is a flowchart of a method for generating a responsibility chain object according to an embodiment of the present invention;
FIG. 5 is a block diagram of an advertisement processing apparatus according to an embodiment of the present invention;
fig. 6 is a block diagram of a responsibility chain object generating apparatus according to an embodiment of the present invention.
Detailed Description
In order that the above-recited objects, features and advantages of the present invention will become more readily apparent, a more particular description of the invention will be rendered by reference to the appended drawings and appended detailed description.
Before explaining the embodiments of the invention in detail, the following terms are explained:
responsibility chain mode: the responsibility chain mode is a behavior mode of an object. In the responsibility chain mode, many objects are linked together to form a chain by each object's reference to its neighboring next-home object. The request is passed on this chain, giving multiple objects the opportunity to process the request, avoiding the coupling between the sender and the processor of the request.
Advertisement planning: a collection of similar or related promotional content. For example, all advertisements that promote a certain product may be placed in one promotion plan, or advertisements that are relevant to a promotion campaign in a certain period may be placed in one promotion plan.
Advertisement group: a collection of multiple advertisements sharing the same promotional time, audience targets, impression sites, bids, etc. information.
Advertising creatives: the set of elements presented to the viewer may be a combination of one or more elements of text, pictures, video, etc.
And (3) advertisement: the smallest display unit that an advertiser can manage; each ad must belong to an ad group and must and can only refer to one creative.
Creative specification: specific descriptions and limitations of elements in the creative. In general, elements or attributes thereof (such as size of a picture, character limitation, etc.) of different creative specifications are different.
On the basis of understanding the above technical terms, please refer to fig. 1, which is a flowchart of an advertisement processing method provided by an embodiment of the present invention, where the method implements advertisement processing and delivery through an established responsibility chain object, and specifically may include the following steps:
step 101: the responsibility chain object obtains a request packet sent by a user, wherein the request packet comprises: request parameter information required for advertisement delivery;
Step 102: each responsibility object in the responsibility chain objects processes the corresponding request parameter information in the request packet in turn, and after the processing is completed, each responsibility object updates the request packet until an advertisement is generated;
step 103: and calling an advertisement putting interface to put the generated advertisement.
The advertisement processing method provided by the embodiment of the invention can be applied to mobile terminals, servers, clients, back ends, systems and the like, is not limited herein, and implementation equipment of the advertisement processing method can be electronic equipment such as smart phones, notebook computers, tablet computers and the like, and is not limited herein.
The following describes in detail the specific implementation steps of an advertisement processing method provided by the embodiment of the present invention with reference to fig. 1, where the advertisement processing method implements processing and delivering of advertisements through a pre-established responsibility chain object, that is, by using a mode of the responsibility chain object, one-key automatic delivering of advertisements can be implemented only by using one delivering interface. When a user invokes a delivery interface, request parameter information required by advertisement delivery is acquired, and then the request parameter information is packaged into a request packet, in this embodiment, the request packet is a request entity (AdDeliveryRequestVo), and then the request packet is sequentially transmitted to each responsibility object in a responsibility chain object (RealChain), and then each responsibility object in the responsibility chain object sequentially processes the request packet processed by the last responsibility object until an advertisement is generated, thereby completing operations such as advertisement delivery. The method specifically comprises the following steps:
First, step 101 is executed, where the responsibility chain object obtains a request packet sent by the user, where the request packet includes: request parameter information required for advertisement delivery.
The request parameter information required by the advertisement delivery can comprise: the information such as the picture, the document, the account, the advertisement space, the channel package, the targeting package, etc. to be advertised is, of course, not limited to this, but may be any application including other parameters, and the embodiment is not limited.
It should be noted that, the responsibility chain object in this embodiment may include a plurality of responsibility objects, where each responsibility object may perform corresponding processing on the request parameter information of the advertisement delivery process.
Next, step 102 is executed, where each responsibility object in the responsibility chain object processes the corresponding request parameter information in the request packet in turn, and after the processing is completed, each responsibility object updates the request packet until an advertisement is generated.
In the step, a first responsibility object in the responsibility chain objects correspondingly processes corresponding request parameter information in the request packet, and the request packet is updated after the processing is completed; the first responsibility object transmits the updated request packet to the next responsibility object adjacent to the responsibility chain object; and the next responsibility object carries out iterative processing on the corresponding request parameter information in the request packet after receiving the update of the last responsibility object, and updates the request packet after finishing the processing until the last responsibility object in the responsibility chain object processes the corresponding request parameter information in the request packet after receiving the update of the last responsibility object, and updates the request packet after finishing the processing, thereby generating the advertisement.
Specifically, if the responsibility chain object includes: checking parameter responsibility objects (checkparams process), acquiring creative specification element responsibility objects (addressee elementprocess), checking creative specification element responsibility objects (checkaddelementprocess), uploading pictures to advertiser responsibility objects (ImageProcess), acquiring advertisement case responsibility objects (commmentprocess), creating advertisement plan responsibility objects (CampainProcess), creating advertisement group responsibility objects (AdGroupProcess), creating advertisement creative responsibility objects (addreateveprocess) and creating advertisement responsibility objects (AdProcess); wherein, each object is sequentially arranged in a queue form, the corresponding schematic diagram is shown in fig. 2, and fig. 2 is a schematic arrangement diagram of the objects of the responsibility chain provided by the embodiment of the invention.
Each responsibility object in the responsibility chain objects sequentially carries out corresponding processing on the corresponding request parameter information in the request packet, and after each processing is completed, the request packet is updated until an advertisement is generated, and the method comprises the following steps:
the verification parameter responsibility object in the responsibility chain object judges whether corresponding request parameter information in the request packet meets the requirement or not, updates the request packet when judging that the request packet meets the requirement, and sends the updated request packet to the responsibility object for acquiring the creative specification element in the responsibility chain object;
The responsibility object for acquiring the creative specification element acquires the specification requirement of the creative element on the advertisement position through an API interface (namely an API interface provided by an advertiser, which is the same as the API interface), saves the acquired specification requirement into the request packet, and sends the saved request packet to a responsibility object for verifying the creative specification element in the responsibility chain object;
the responsibility object of the check creative specification element checks whether the received pictures and the corresponding advertisement documents requested to be put in the request packet meet the requirements of the creative specification element, updates the request packet when the request packet is judged to meet the requirements, and sends the updated request packet to the uploading pictures in the responsibility chain object to the responsibility object of the advertiser;
uploading the picture to an advertiser responsibility object, uploading the picture which requests advertisement delivery to an advertisement server through an API interface, acquiring a picture ID fed back by the advertisement server, storing the picture ID into the request packet, and sending the request packet to an advertisement file responsibility object in the responsibility chain object;
after receiving the request packet, the acquired advertisement document responsibility object acquires advertisement document information from a document library, automatically corresponds to the picture to be put in, stores the corresponding result into the request packet, and then transmits the request packet to the next responsibility object adjacent to the request packet, namely, the responsibility object for creating the advertisement plan in the responsibility chain object.
Creating an advertisement plan responsibility object, splicing information in a received request packet into parameters, calling an API interface to create an advertisement plan, returning an advertisement plan identification, storing the advertisement plan identification into the request packet, and transmitting the request packet to a next responsibility object adjacent to the request packet, namely creating an advertisement group responsibility object.
Creating an advertisement group responsibility object, splicing information in a received request packet into parameters, calling an API interface to create an advertisement group, acquiring an advertisement group identifier corresponding to the advertisement group, storing the advertisement group identifier in the request packet, and transmitting the request packet to a next responsibility object adjacent to the request packet, namely creating an advertisement creative responsibility object.
Creating an advertising creative responsibility object, splicing information in a received request packet into parameters, calling an API interface to create an advertising creative, acquiring an advertising creative identifier corresponding to the advertising creative, storing the advertising creative identifier in the request packet, and transmitting the request packet to a next responsibility object adjacent to the request packet, namely creating the advertising responsibility object.
Creating an advertisement responsibility object, splicing information in a received request packet into parameters, calling an API interface to create an advertisement, namely successfully creating the advertisement according to an advertisement plan identifier, an advertisement group identifier and an advertisement creative identifier in the request packet, and generating the advertisement.
Finally, step 103 is executed, and the advertisement generated by advertisement delivery interface delivery is called.
And after the advertisement is generated in the steps, calling an advertisement putting interface to put the generated advertisement, and finally completing the whole putting process.
In the embodiment of the invention, when a request packet sent by a user is acquired by a responsibility chain object, each responsibility object in the responsibility chain object sequentially carries out corresponding processing on corresponding request parameter information in the request packet, and each responsibility object updates the request packet after processing is completed until the last responsibility object in the responsibility chain object carries out corresponding processing on the received request packet, so that an advertisement is generated; and calling an advertisement putting interface to put the generated advertisement. In other words, in the embodiment of the invention, parameters such as an advertisement position, a channel package, a directional package and the like are checked in advance before the advertisement is launched by calling an API interface through the mode of the responsibility chain object, and the size of the selected picture are checked, so that whether the word size of the document meets the requirements of creative elements or not is checked, namely misoperation caused by that the advertisement parameters do not meet the requirements can be reduced through the parameter check in advance, and the API interface is interacted for many times and network resource waste are caused. The invention is based on the mode of the responsibility chain object, the verification of the parameters required by advertisement delivery is preposed, unnecessary interface interaction and network overhead are reduced, one-key automatic advertisement delivery is realized, advertisement delivery steps are simplified, and advertisement delivery efficiency and user satisfaction are improved.
Referring to fig. 3, a flowchart of an application example of an advertisement processing method according to an embodiment of the present invention is shown in the embodiment, but the advertisement is not limited to the embodiment, and may be video, etc., and the embodiment is not limited thereto. The method comprises the following steps:
step 301: the user obtains request parameters by calling a delivery interface, wherein the request parameters comprise information such as pictures, texts, delivery accounts, advertisement positions, channel packages, orientation packages and the like;
step 302: the user packages the request parameters into a request packet, namely a request entity (AdDeliveryRequestVo);
Step 305: the verification parameter responsibility object sends a request packet meeting the requirements to responsibility objects for acquiring creative specification elements in the responsibility chain object;
step 307: the responsibility object for acquiring the creative specification element acquires the specification requirement of the creative element on the advertisement position through an API interface (namely an API interface provided by an advertiser, which is the same as the API interface), and the acquired specification requirement is stored in the request packet;
step 308: the responsibility object for acquiring the creative specification element sends the stored request packet to a responsibility object for verifying the creative specification element in the responsibility chain object;
step 309: the responsibility object of the check creative specification element judges whether the pictures requested to be put in and the corresponding advertisement documents in the received request packet meet the requirements of the creative specification element; if so, go to step 310; otherwise, execute step 306, i.e. the delivery fails;
step 310: the responsibility object for checking the creative specification element sends a request packet meeting the requirement of the creative specification element to an uploading picture in the responsibility chain object to an advertiser responsibility object;
step 311: uploading the picture to the advertiser responsibility object to upload the local picture requesting advertisement delivery to the advertiser server through the API interface, and executing step 312 if the uploading is successful; if the upload fails, then the step 306 is executed, i.e. the delivery fails;
Step 312: the uploading picture to the advertiser responsibility object obtains the picture ID fed back by the advertiser server, and the picture ID is stored in the request packet;
step 313: the uploading picture to the advertiser responsibility object sends the stored request packet to the responsibility object for acquiring the advertisement document in the responsibility chain object;
step 314: after receiving the request packet, the responsibility object for acquiring the advertisement document obtains advertisement document information from a document library, automatically corresponds to the picture to be put in, and stores the corresponding result into the request packet;
step 315: the obtained advertisement document responsibility object transmits the stored request packet to an advertisement plan responsibility object created in the responsibility chain object;
step 316: the advertisement plan creation responsibility object splices the information in the received request packet into parameters, calls an API interface to create an advertisement plan, and if the advertisement technology is successfully created, executes step 317; if the creation of the advertisement fails, step 306 is performed, i.e., the placement fails;
step 317: the responsibility object for creating the advertisement plan acquires the advertisement plan identification returned by the advertisement server, and the advertisement plan identification is stored in the request packet;
Step 318: the created advertisement plan responsibility object transmits the saved request packet to the created advertisement group responsibility object in the responsibility chain object.
Step 319: the responsibility object for creating the advertisement group splices the information in the received request packet into parameters, calls an API interface to create the advertisement group, and if the advertisement group is successfully created, executes step 320; if creation of the ad group fails, then step 306 is performed, i.e., the impression fails;
step 320: the responsibility object for creating the advertisement group acquires the advertisement group identifier corresponding to the advertisement group, and the advertisement group identifier is stored in a request packet;
step 321: the create ad group responsibility object passes the saved request package to the create ad creative responsibility object in the responsibility chain object.
Step 322: the creating advertisement creative responsibility object splices the information in the received request packet into parameters and calls an API interface to create the advertisement creative, if the creating advertisement creative is successful, the step 323 is executed; if creation of the ad creative fails, then step 306 is performed, i.e., the impression fails;
step 323: the responsibility object for creating the advertising creative obtains the advertising creative identification corresponding to the advertising creative and stores the advertising creative identification into the request packet;
Step 324: the create advertising creative responsibility object passes the saved request package to the create advertising responsibility object in the responsibility chain object.
Step 325: the created advertisement responsibility object splices the information in the received request packet into parameters, calls an API interface to create an advertisement, namely creates the advertisement according to the advertisement plan identifier, the advertisement group identifier and the advertisement creative identifier in the request packet, and if the advertisement is created successfully, executes step 326; if creation of the advertisement fails, step 306 is performed, i.e., the impression fails.
In the embodiment of the invention, parameters such as advertisement position, channel package, oriented package and the like are checked in advance before the advertisement delivery is initiated by calling the API interface through the mode of the responsibility chain object, and the size and the word size of the selected picture are checked whether the number of words of the document meets the requirements of creative elements or not, namely misoperation caused by that the advertisement parameters do not meet the requirements can be reduced through the parameter check in advance, and the API interface is interacted for many times and network resource waste are caused. The invention is based on the mode of the responsibility chain object, the verification of the parameters required by advertisement delivery is preposed, unnecessary interface interaction and network overhead are reduced, one-key automatic advertisement delivery is realized, advertisement delivery steps are simplified, and advertisement delivery efficiency and user satisfaction are improved.
Referring also to fig. 4, a flowchart of a method for generating a responsibility chain object according to an embodiment of the present invention is provided, where the method includes:
step 401: receiving a plurality of instructions sequentially sent by a user through a client;
in this step, each instruction is a different responsible object for creating the advertisement process.
The instruction may be sent one at a time, two at a time, or a plurality of instructions at a time, which is not limited in this embodiment.
Step 402: acquiring a responsibility object corresponding to advertisement processing according to each instruction in sequence;
and the server acquires the corresponding responsibility object of the advertisement processing according to the received instruction.
Step 403: and according to the sequence of advertisement processing, the acquired responsibility objects are orderly arranged in a queue form to generate responsibility chain objects.
And the server sequentially sorts the acquired responsibility objects in a queue form according to the advertisement processing sequence to generate responsibility chain objects.
According to the invention, the responsibility objects corresponding to the advertisement processing are obtained in real time according to the received instruction, and the obtained responsibility objects are orderly arranged in a queue form according to the sequence of the advertisement processing, so as to generate the responsibility chain objects. That is, the invention creates the responsibility chain object based on the instruction, so that the verification of the parameters required by the advertisement delivery is preposed through the mode of the responsibility chain object, the unnecessary interface interaction and network overhead are reduced, the one-key automatic advertisement delivery is realized, the advertisement delivery step is simplified, and the advertisement delivery efficiency and the user satisfaction are improved.
Alternatively, in another embodiment, based on the above embodiment, the responsibility chain object may include the following, but in practical application, not limited to this:
verifying a parameter liability object, obtaining a creative specification element liability object, verifying a creative specification element liability object, uploading a picture to an advertiser liability object, obtaining an advertisement document liability object, creating an advertisement plan liability object, creating an advertisement group liability object, creating an advertisement creative liability object, and creating an advertisement liability object.
It should be noted that, for simplicity of description, the method embodiments are shown as a series of acts, but it should be understood by those skilled in the art that the embodiments are not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the embodiments. Further, those skilled in the art will appreciate that the embodiments described in the specification are presently preferred embodiments, and that the acts are not necessarily required by the embodiments of the invention.
Referring to fig. 5, a schematic structural diagram of an advertisement processing apparatus according to an embodiment of the present invention may specifically include the following modules: an acquisition module 501, a processing module 502, an update module 503, and a delivery module 504, wherein,
The obtaining module 501 is configured to obtain a request packet sent by a user, where the request packet includes: request parameter information required for advertisement delivery;
the processing module 502 is configured to sequentially perform corresponding processing on the corresponding request parameter information in the request packet;
the updating module 503 is configured to update the request packet until an advertisement is generated after each processing by the processing module is completed;
the delivery module 504 is configured to invoke an advertisement delivery interface to deliver the generated advertisement.
Optionally, in another embodiment, based on the foregoing embodiment, the processing module 502 includes: a first processing module, a first updating module, an iterative processing module and an iterative updating module (not shown), wherein,
the first processing module is used for carrying out corresponding processing on the corresponding request parameter information in the request packet;
the first updating module is used for updating the request packet after the first processing module finishes processing;
the iteration processing module is used for transmitting the request packet updated by the first updating module to the next adjacent processing module in the responsibility chain object; the next processing module carries out iterative processing on corresponding request parameter information in the request packet after receiving the update of the last responsible object, and updates the request packet after finishing the processing until the last processing module processes the corresponding request parameter information in the request packet after receiving the update of the last processing module, and updates the request packet after finishing the processing, so as to generate advertisements;
The iteration updating module is used for updating the request packet after each processing module in the iteration processing modules finishes processing until the last processing module finishes processing, and then updating the request packet to generate advertisements.
Optionally, in another embodiment, based on the foregoing embodiment, the responsibility chain object includes at least the following:
checking parameter responsibility objects, acquiring creative specification element responsibility objects, checking creative specification element responsibility objects, uploading pictures to advertiser responsibility objects, acquiring text responsibility objects, creating advertisement plan responsibility objects, creating advertisement group responsibility objects, creating advertisement creative responsibility objects and creating advertisement responsibility objects, wherein the objects are sequentially arranged in a queue.
Referring also to fig. 6, a schematic structural diagram of a device for generating a responsibility chain object according to an embodiment of the present invention is shown, where the device includes: a receiving module 601, an acquiring module 602 and an arranging module 603, wherein,
the receiving module 601 is configured to receive a plurality of instructions sequentially sent by a user through a client;
the acquisition module 602 is configured to acquire, in sequence, a responsibility object corresponding to the advertisement processing according to each instruction;
The queuing module 603 is configured to sequentially queue the obtained responsibility objects in a queue according to the sequence of advertisement processing, so as to generate responsibility chain objects.
Optionally, in another embodiment, based on the foregoing embodiment, the responsibility chain object generated by the arrangement module includes:
verifying a parameter liability object, obtaining a creative specification element liability object, verifying a creative specification element liability object, uploading a picture to an advertiser liability object, obtaining a document liability object, creating an advertisement plan liability object, creating an advertisement group liability object, creating an advertisement creative liability object, and creating an advertisement liability object.
For the device embodiments, since they are substantially similar to the method embodiments, the description is relatively simple, and reference is made to the description of the method embodiments for relevant points.
Optionally, an embodiment of the present invention further provides an electronic device, including: the advertisement processing method comprises a memory, a processor and a computer program stored in the memory and capable of running on the processor, wherein the computer program realizes the various processes of the advertisement processing method embodiment or the various processes of the responsibility chain object generating method embodiment when being executed by the processor, and can achieve the same technical effect, and the repetition is avoided, and the description is omitted here.
Optionally, an embodiment of the present invention further provides a computer readable storage medium, where a computer program is stored, where the computer program when executed by a processor implements each process of the embodiment of the advertisement processing method described above, or each process of the embodiment of the generating method of the responsibility chain object described above, and the same technical effect can be achieved, and for avoiding repetition, a description is omitted herein. Wherein the computer readable storage medium is selected from Read-Only Memory (ROM), random access Memory (Random Access Memory, RAM), magnetic disk or optical disk.
In an exemplary embodiment, a computer program product is further provided, where the instructions in the computer program product, when executed by a processor of an electronic device, cause the electronic device to execute the foregoing processes of the embodiment of the advertisement processing method or the generating method of the responsibility chain object, and the same technical effects can be achieved, so that repetition is avoided, and no further description is given here.
In this specification, each embodiment is described in a progressive manner, and each embodiment is mainly described by differences from other embodiments, and identical and similar parts between the embodiments are all enough to be referred to each other.
It will be apparent to those skilled in the art that embodiments of the present invention may be provided as a method, apparatus, or computer program product. Accordingly, embodiments of the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the invention may take the form of a computer program product on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein.
Embodiments of the present invention are described with reference to flowchart illustrations and/or block diagrams of methods, terminals (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing terminal device to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing terminal device, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
While preferred embodiments of the present invention have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. It is therefore intended that the following claims be interpreted as including the preferred embodiment and all such alterations and modifications as fall within the scope of the embodiments of the invention.
Finally, it is further noted that relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or terminal that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or terminal. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article or terminal device comprising the element.
The advertisement processing method, the generating device, the electronic equipment and the storage medium of the responsibility chain object provided by the invention are described in detail, and specific examples are applied to the explanation of the principle and the implementation mode of the invention, and the explanation of the above examples is only used for helping to understand the method and the core idea of the invention; meanwhile, as those skilled in the art will have variations in the specific embodiments and application scope in accordance with the ideas of the present invention, the present description should not be construed as limiting the present invention in view of the above.
Claims (12)
1. An advertisement processing method, characterized in that the method creates a responsibility chain object in advance, the method comprising:
the responsibility chain object obtains a request packet sent by a user, wherein the request packet comprises: request parameter information required by advertisement delivery, wherein the request parameter information required by advertisement delivery comprises: pictures, text, accounts, advertising places, channel packages and directional packages to be put in advertisements;
each responsibility object in the responsibility chain objects processes the corresponding request parameter information in the request packet in turn, and after the processing is completed, each responsibility object updates the request packet until an advertisement is generated;
and calling an advertisement putting interface to put the generated advertisement.
2. The method according to claim 1, wherein each responsibility object in the responsibility chain object sequentially processes corresponding request parameter information in the request packet, and updates the request packet after each processing is completed until an advertisement is generated, including:
a first responsibility object in the responsibility chain objects carries out corresponding processing on corresponding request parameter information in the request packet, and the request packet is updated after the processing is completed;
The first responsibility object transmits the updated request packet to the next responsibility object adjacent to the responsibility chain object;
and the next responsibility object carries out iterative processing on the corresponding request parameter information in the request packet after receiving the update of the last responsibility object, and updates the request packet after finishing the processing until the last responsibility object in the responsibility chain object processes the corresponding request parameter information in the request packet after receiving the update of the last responsibility object, and updates the request packet after finishing the processing, thereby generating the advertisement.
3. The method according to claim 1 or 2, wherein the responsibility chain object comprises:
checking parameter responsibility objects, acquiring creative specification element responsibility objects, checking creative specification element responsibility objects, uploading pictures to advertiser responsibility objects, acquiring advertisement document responsibility objects, creating advertisement plan responsibility objects, creating advertisement group responsibility objects, creating advertisement creative responsibility objects and creating advertisement responsibility objects, wherein the objects are sequentially arranged in a queue.
4. A method for generating a responsibility chain object, the method comprising:
Receiving a plurality of instructions sequentially sent by a user through a client;
acquiring a responsibility object corresponding to advertisement processing according to each instruction in sequence;
and according to the sequence of advertisement processing, the acquired responsibility objects are orderly arranged in a queue form to generate responsibility chain objects.
5. The method of claim 4, wherein the chain of responsibility object comprises at least the following:
verifying a parameter liability object, obtaining a creative specification element liability object, verifying a creative specification element liability object, uploading a picture to an advertiser liability object, obtaining an advertisement document liability object, creating an advertisement plan liability object, creating an advertisement group liability object, creating an advertisement creative liability object, and creating an advertisement liability object.
6. An advertisement processing apparatus, the apparatus comprising a pre-created liability chain object, the liability chain object comprising:
the acquisition module is used for acquiring a request packet sent by a user, wherein the request packet comprises: request parameter information required by advertisement delivery, wherein the request parameter information required by advertisement delivery comprises: pictures, text, accounts, advertising places, channel packages and directional packages to be put in advertisements;
The processing module is used for sequentially and correspondingly processing the corresponding request parameter information in the request packet;
the updating module is used for updating the request packet until the advertisement is generated after the processing module finishes processing each time;
and the delivery module is used for calling an advertisement delivery interface to deliver the generated advertisement.
7. The apparatus of claim 6, wherein the processing module comprises:
the first processing module is used for carrying out corresponding processing on the corresponding request parameter information in the request packet;
the first updating module is used for updating the request packet after the first processing module finishes processing;
the iteration processing module is used for transmitting the request packet updated by the first updating module to the next adjacent processing module in the responsibility chain object; the next processing module carries out iterative processing on corresponding request parameter information in the request packet after receiving the update of the last responsible object, and updates the request packet after finishing the processing until the last processing module processes the corresponding request parameter information in the request packet after receiving the update of the last processing module, and updates the request packet after finishing the processing, so as to generate advertisements;
And the iteration updating module is used for updating the request packet after each processing module in the iteration processing modules finishes processing until the last processing module finishes processing, and generating an advertisement.
8. The apparatus according to claim 6 or 7, wherein the responsibility chain object comprises at least the following:
checking parameter responsibility objects, acquiring creative specification element responsibility objects, checking creative specification element responsibility objects, uploading pictures to advertiser responsibility objects, acquiring text responsibility objects, creating advertisement plan responsibility objects, creating advertisement group responsibility objects, creating advertisement creative responsibility objects and creating advertisement responsibility objects, wherein the objects are sequentially arranged in a queue.
9. A liability chain object generating apparatus, the apparatus comprising:
the receiving module is used for receiving a plurality of instructions sequentially sent by a user through the client;
the acquisition module is used for sequentially acquiring the responsibility object corresponding to the advertisement processing according to each instruction;
and the arrangement module is used for orderly arranging the obtained responsibility objects in a queue form according to the sequence of advertisement processing to generate responsibility chain objects.
10. The apparatus of claim 9, wherein the chain of responsibility object generated by the ranking module comprises:
verifying a parameter liability object, obtaining a creative specification element liability object, verifying a creative specification element liability object, uploading a picture to an advertiser liability object, obtaining a document liability object, creating an advertisement plan liability object, creating an advertisement group liability object, creating an advertisement creative liability object, and creating an advertisement liability object.
11. An electronic device, comprising: a memory, a processor and a computer program stored on the memory and executable on the processor, which when executed by the processor, implements the steps of the advertisement processing method of any one of claims 1 to 3 or the steps of the method of generating a liability chain object of claim 4 or 5.
12. A computer-readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps of the advertisement processing method according to any one of claims 1 to 3, or the steps of the method for generating a liability chain object according to claim 4 or 5.
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