CN111724206A - Advertisement processing method, responsibility chain object generation method, device, equipment and medium - Google Patents
Advertisement processing method, responsibility chain object generation method, device, equipment and medium Download PDFInfo
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Abstract
The embodiment of the invention provides an advertisement processing method, a responsibility chain object generation method, an apparatus, an electronic device and a storage medium, wherein the advertisement processing method creates a responsibility chain object in advance, and comprises the following steps: the responsibility chain object acquires a request packet sent by a user, wherein the request packet comprises: request parameter information required for advertisement delivery; each responsibility object in the responsibility chain object processes the corresponding request parameter information in the request packet in sequence, and after the processing of each responsibility object is completed, the request packet is updated until an advertisement is generated; and calling an advertisement putting interface to put the generated advertisement. In the embodiment of the invention, the verification of parameters required by advertisement delivery is preposed based on the mode of the pre-established responsibility chain object, so that unnecessary interface interaction and network overhead are reduced, one-key automatic delivery of advertisements is realized, the advertisement delivery steps are simplified, and the advertisement delivery efficiency and the user satisfaction are improved.
Description
Technical Field
The present invention relates to the field of network technologies, and in particular, to an advertisement processing method, a responsibility chain object generation method, an apparatus, an electronic device, and a storage medium.
Background
The existing advertisement putting is carried out on an advertisement platform provided by an advertiser, and the putting operation mainly comprises five steps of uploading pictures and the like, creating an advertisement plan, creating an advertisement group, creating an advertisement creative idea, creating an advertisement and the like, namely, for the advertiser providing the advertisement platform putting, the advertisement putting can be completed only by carrying out the five steps of operation in sequence every time the advertisement is put. Particularly, when batch advertisements are delivered through the advertisement platform, the advertisements are delivered according to the five steps every time, the delivery efficiency is low, and a large amount of time is occupied for five operations of picture verification and advertisement delivery. Because whether the specification of each advertisement delivery meets the requirement of advertisement placement (for example, whether the picture size meets the requirement of the advertisement placement size, whether the number of advertisement words meets the requirement of the advertisement placement, etc.), whether the advertisement delivery is successful or not can be known only after the advertisement delivery is initiated, if the advertisement delivery is unsuccessful, corresponding error information can be fed back, and then, after the error information is adjusted, the advertisement delivery is initiated again until the advertisement delivery is successful. That is to say, in the advertisement delivery in the related art, especially for the delivery of the advertisement in batch, because the delivery steps are complex to operate, a large amount of time is required to be taken for advertisement delivery, and the delivery efficiency is low.
Therefore, for mass advertisement delivery, how to simplify the advertisement delivery steps and improve the advertisement delivery efficiency is a technical problem to be solved at present.
Disclosure of Invention
The technical problem to be solved by the embodiments of the present invention is to provide an advertisement processing method and a responsibility chain object generation method, so as to solve the technical problem in the prior art that the advertisement delivery efficiency is reduced because the advertisement delivery steps are complicated and a large amount of time is required for delivery.
Correspondingly, the embodiment of the invention also provides an advertisement processing device, electronic equipment and a storage medium, which are used for ensuring the realization and the application of the method.
In order to solve the problems, the invention is realized by the following technical scheme:
a first aspect provides a method of advertisement processing, the method creating a chain of responsibility object in advance, the method comprising:
the responsibility chain object acquires a request packet sent by a user, wherein the request packet comprises: request parameter information required for advertisement delivery;
each responsibility object in the responsibility chain object processes the corresponding request parameter information in the request packet in sequence, and after the processing of each responsibility object is completed, the request packet is updated until an advertisement is generated;
and calling an advertisement putting interface to put the generated advertisement.
Optionally, each responsibility object in the responsibility chain object sequentially performs corresponding processing on the corresponding request parameter information in the request packet, and updates the request packet after each processing is completed until an advertisement is generated, including:
a first responsibility object in the responsibility chain object correspondingly processes corresponding request parameter information in the request packet, and updates the request packet after the processing is finished;
the first responsibility object transmits the updated request packet to the next adjacent responsibility object in the responsibility chain object;
and the next responsibility object carries out iterative processing on the corresponding request parameter information in the request packet after the update of the last responsibility object is received, and updates the request packet after the processing is finished until the last responsibility object in the responsibility chain object processes the corresponding request parameter information in the request packet after the update of the last responsibility object is received, and updates the request packet after the processing is finished to generate the advertisement.
Optionally, the responsibility chain object includes:
the method comprises the steps of verifying a parameter responsibility object, obtaining a creative specification element responsibility object, verifying a creative specification element responsibility object, uploading pictures to an advertiser responsibility object, obtaining an advertisement case responsibility object, creating an advertisement plan responsibility object, creating an advertisement group responsibility object, creating an advertisement creative responsibility object and creating an advertisement responsibility object, wherein all the objects are sequentially arranged in a queue.
A second aspect provides a chain of responsibility object generation method, the method comprising:
receiving a plurality of instructions sequentially sent by a user through a client;
acquiring responsibility objects corresponding to advertisement processing according to each instruction in sequence;
and according to the sequence of advertisement processing, arranging the acquired responsibility objects in a queue form in sequence to generate a responsibility chain object.
Optionally, the responsibility chain object includes at least the following:
verifying a parameter responsibility object, obtaining a creative specification element responsibility object, verifying a creative specification element responsibility object, uploading a picture to an advertiser responsibility object, obtaining an advertisement case responsibility object, creating an advertisement plan responsibility object, creating an advertisement group responsibility object, creating an advertisement creative responsibility object and creating an advertisement responsibility object.
A third aspect provides an advertisement processing apparatus, the apparatus comprising a pre-created chain of responsibility object, the chain of responsibility object comprising:
an obtaining module, configured to obtain a request packet sent by a user, where the request packet includes: request parameter information required for advertisement delivery;
the processing module is used for sequentially carrying out corresponding processing on the corresponding request parameter information in the request packet;
the updating module is used for updating the request packet after the processing module finishes processing each time until the advertisement is generated;
and the releasing module is used for calling an advertisement releasing interface to release the generated advertisement.
Optionally, the processing module includes:
the first processing module is used for correspondingly processing the corresponding request parameter information in the request packet;
the first updating module is used for updating the request packet after the first processing module finishes processing;
the iteration processing module is used for transmitting the request packet updated by the first updating module to the next adjacent processing module in the responsibility chain object; the next processing module carries out iterative processing on the corresponding request parameter information in the request packet after the update of the last responsibility object is received, and updates the request packet after the processing is finished until the last processing module processes the corresponding request parameter information in the request packet after the update of the last processing module is received, and updates the request packet after the processing is finished to generate the advertisement;
and the iteration updating module is used for updating the request packet after each processing module in the iteration processing modules finishes processing until the request packet is updated after the last processing module finishes processing, and generating the advertisement.
Optionally, the responsibility chain object includes at least the following:
the method comprises the steps of verifying a parameter responsibility object, obtaining a creative specification element responsibility object, verifying a creative specification element responsibility object, uploading pictures to an advertiser responsibility object, obtaining a document responsibility object, creating an advertisement plan responsibility object, creating an advertisement group responsibility object, creating an advertisement creative responsibility object and creating an advertisement responsibility object, wherein all the objects are sequentially arranged in a queue.
A fourth aspect provides a chain of responsibility object generation apparatus, the apparatus comprising:
the receiving module is used for receiving a plurality of instructions sequentially sent by a user through a client;
the acquisition module is used for acquiring responsibility objects corresponding to advertisement processing according to each instruction in sequence;
and the arrangement module is used for sequentially arranging the acquired responsibility objects in a queue form according to the sequence of advertisement processing to generate responsibility chain objects.
Optionally, the responsibility chain object generated by the ranking module includes:
verifying a parameter responsibility object, acquiring a creative specification element responsibility object, verifying a creative specification element responsibility object, uploading a picture to an advertiser responsibility object, acquiring a document responsibility object, creating an advertisement plan responsibility object, creating an advertisement group responsibility object, creating an advertisement creative responsibility object and creating an advertisement responsibility object.
A fifth aspect provides an electronic device comprising: a memory, a processor and a computer program stored on the memory and executable on the processor, the computer program, when executed by the processor, implementing the steps of the advertisement processing method as described above or the steps of the generation method of the responsibility chain object as described above.
A sixth aspect provides a computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of the advertisement processing method as described above, or the steps of the generation method of the responsibility chain object as described above.
A seventh aspect provides a computer program product according to the instructions of which, when executed by a processor of an electronic device, cause the electronic device to perform the steps of the advertisement processing method as described above, or the steps of the generation method of the responsibility chain object as described above.
Compared with the prior art, the embodiment of the invention has the following advantages:
in the embodiment of the invention, when a responsibility chain object acquires a request packet sent by a user, each responsibility object in the responsibility chain object sequentially carries out corresponding processing on corresponding request parameter information in the request packet, and after the processing of each responsibility object is finished, the request packet is updated until the last responsibility object in the responsibility chain object carries out corresponding processing on the received request packet, and then an advertisement is generated; and calling an advertisement putting interface to put the generated advertisement. That is to say, in the embodiment of the present invention, through the mode of the responsibility chain object, the parameter check and the creative specification check required for advertisement delivery are performed in advance, before the API interface is called to initiate advertisement delivery, parameters such as an advertisement space, a channel packet, a directional packet, and the like are checked in advance, and the size of the selected picture and the number of words of the document meet the requirements of the creative element or not are checked, that is, through the parameter check performed in advance required for advertisement, it is possible to reduce multiple interactions of the API interface and waste of network resources due to incorrect operations that the advertisement parameters do not meet the requirements. The invention is based on the mode of the responsibility chain object, the check of the parameters needed by the advertisement putting is preposed, the unnecessary interface interaction and the network overhead are reduced, the one-key automatic putting of the advertisement is realized, the advertisement putting steps are simplified, and the advertisement putting efficiency and the user satisfaction are improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
Fig. 1 is a flowchart of an advertisement processing method according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of a chain of responsibility object according to an embodiment of the present invention;
FIG. 3 is a flowchart of an application example of an advertisement processing method according to an embodiment of the present invention;
FIG. 4 is a flowchart of a method for generating a responsibility chain object according to an embodiment of the present invention;
fig. 5 is a block diagram of an advertisement processing apparatus according to an embodiment of the present invention;
fig. 6 is a block diagram of a responsibility chain object generating apparatus according to an embodiment of the present invention.
Detailed Description
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in further detail below.
Before describing the embodiments of the present invention in detail, the following terms are explained:
chain of responsibility mode: a responsibility chain schema is a behavioral pattern of an object. In the chain of responsibility model, many objects are linked together to form a chain by each object's references to its neighboring next object. Requests are passed on this chain, giving multiple objects the opportunity to process the request, thereby avoiding coupling between the sender and the handler of the request.
And (3) advertising planning: a collection of similar or related promotional content. For example, all advertisements that promote a certain product may be placed in a promotion plan, or advertisements that are related to a certain promotion activity may be placed in a promotion plan.
And (3) advertisement group: a collection of multiple advertisements that share the same information of promotion time, audience targeting, delivery sites, bids, etc.
And (3) advertising creativity: the set of elements presented to the viewer may be a combination of one or more elements of text, pictures, video, etc.
Advertising: the smallest presentation unit that an advertiser can manage; each ad must belong to an ad group and must and can only reference one creative.
Creative specification: the specific description and definition of elements in the creative are provided. Typically, different creative specifications have different elements or attributes (e.g., size of picture, character limitations, etc.).
On the basis of understanding the technical terms, please refer to fig. 1, which is a flowchart of an advertisement processing method according to an embodiment of the present invention, where the method implements processing and delivering of an advertisement through an established responsibility chain object, and specifically includes the following steps:
step 101: the responsibility chain object acquires a request packet sent by a user, wherein the request packet comprises: request parameter information required for advertisement delivery;
step 102: each responsibility object in the responsibility chain object processes the corresponding request parameter information in the request packet in sequence, and after the processing of each responsibility object is completed, the request packet is updated until an advertisement is generated;
step 103: and calling an advertisement putting interface to put the generated advertisement.
The advertisement processing method provided by the embodiment of the invention can be applied to a mobile terminal, a server, a client, a back end or a system and the like, and is not limited herein, and the implementation equipment can be electronic equipment such as a smart phone, a notebook computer, a tablet computer and the like, and is not limited herein.
The following describes in detail specific implementation steps of an advertisement processing method provided by an embodiment of the present invention with reference to fig. 1, where the method implements processing and delivery of an advertisement through a pre-established responsibility chain object, that is, only one delivery interface is needed to implement one-touch automatic delivery of an advertisement by using a mode of the responsibility chain object. In the embodiment, the request packet is a request entity (addreviveryrequestvo), then the request packet is sequentially transmitted to each responsibility object in the responsibility chain objects (RealChain), and then each responsibility object in the responsibility chain objects sequentially processes the request packet processed by the last responsibility object until the advertisements are generated, and the operations of advertisement delivery and the like are completed. The method specifically comprises the following steps:
firstly, step 101 is executed, a responsibility chain object acquires a request packet sent by a user, and the request packet includes: request parameter information required for advertisement placement.
Wherein the request parameter information required for advertisement delivery may include: the information of the picture, the file, the placement account, the advertisement space, the channel package, the targeting package, etc. to be placed with the advertisement is, of course, in the practical application, not limited to this, but also the application may include other parameters, and this embodiment is not limited.
It should be noted that the responsibility chain object in this embodiment may include a plurality of responsibility objects, where each responsibility object may perform corresponding processing on request parameter information of an advertisement delivery process.
Secondly, step 102 is executed, each responsibility object in the responsibility chain object processes the corresponding request parameter information in the request packet in sequence, and after the processing of each responsibility object is completed, the request packet is updated until the advertisement is generated.
In this step, the first responsibility object in the responsibility chain object correspondingly processes the corresponding request parameter information in the request packet, and updates the request packet after the processing is completed; the first responsibility object transmits the updated request packet to the next adjacent responsibility object in the responsibility chain object; and the next responsibility object carries out iterative processing on the corresponding request parameter information in the request packet after the update of the last responsibility object is received, and updates the request packet after the processing is finished until the last responsibility object in the responsibility chain object processes the corresponding request parameter information in the request packet after the update of the last responsibility object is received, and updates the request packet after the processing is finished to generate the advertisement.
Specifically, if the responsibility chain object includes: verifying a parameter responsibility object (CheckParamsProcesss), acquiring a creative specification element responsibility object (AdcreatElementProcesss), verifying the creative specification element responsibility object (CheckAdElementProcesss), uploading pictures to an advertiser responsibility object (ImageProcesss), acquiring an advertisement document responsibility object (ComponcesProcesssComponsesComponentProcesssCaption object (CampiainProcesssProcesssCaption), creating an advertisement group responsibility object (AdGroupProcesssProcesssComponentsProcesssCaption object (AdcreationProcesssProcesssProcesssProcesssProcesssCaption) and creating an advertisement responsibility object (AdProcesssProcesssProcesssCapacity); each object is arranged in a queue in sequence, a corresponding schematic diagram of each object is shown in fig. 2, and fig. 2 is a schematic diagram of arrangement of responsibility chain objects according to an embodiment of the present invention.
Each responsibility object in the responsibility chain object sequentially carries out corresponding processing on the corresponding request parameter information in the request packet, and updates the request packet after each processing is finished until the advertisement is generated, wherein the method comprises the following steps:
the verification parameter responsibility object in the responsibility chain object judges whether the corresponding request parameter information in the request packet meets the requirements, and when the judgment result shows that the corresponding request parameter information in the request packet meets the requirements, the request packet is updated, and the updated request packet is sent to the responsibility object for acquiring the creative specification element in the responsibility chain object;
the creative specification element responsibility object acquires specification requirements of creative elements on an advertisement position through an API (application programming interface) interface (namely, the API interface provided by an advertiser, the same below), stores the acquired specification requirements into the request packet, and sends the stored request packet to a verification creative specification element responsibility object in the responsibility chain object;
the verification creative specification element responsibility object is used for verifying whether the received pictures requested to be delivered in the request packet and the corresponding advertisement documents meet the requirements of the creative specification elements or not, updating the request packet when the received pictures and the corresponding advertisement documents meet the requirements, and sending the updated request packet to an uploading picture in the responsibility chain object to an advertiser responsibility object;
the picture uploading to advertiser responsibility object uploads a picture requesting for advertisement delivery to an advertisement server through an API (application programming interface), obtains a picture ID fed back by the advertisement server, stores the picture ID into the request packet, and sends the request packet to an object acquiring the responsibility of the advertisement file in the responsibility chain object;
and after receiving the request packet, the responsible object for acquiring the advertisement file acquires the information of the advertisement file from the file library, automatically corresponds to the picture to be delivered, stores the corresponding result in the request packet, and then transmits the request packet to the next adjacent responsible object, namely the responsible object for creating the advertisement plan in the responsible chain object.
Creating an advertisement plan responsibility object, splicing the information in the received request packet into parameters, calling an API (application programming interface) to create an advertisement plan, returning an advertisement plan identifier, storing the advertisement plan identifier into the request packet, and transmitting the request packet to an adjacent next responsibility object, namely creating an advertisement group responsibility object.
Creating an advertisement group responsibility object, splicing the information in the received request packet into parameters, calling an API (application programming interface) interface to create an advertisement group, acquiring an advertisement group identifier corresponding to the advertisement group, storing the advertisement group identifier into the request packet, and transmitting the request packet to an adjacent next responsibility object, namely creating an advertisement creative responsibility object.
Creating an advertisement creative responsibility object, splicing the information in the received request packet into parameters, calling an API (application programming interface) interface to create an advertisement creative, acquiring an advertisement creative identifier corresponding to the advertisement creative, storing the advertisement creative identifier into the request packet, and transmitting the request packet to an adjacent next responsibility object, namely creating an advertisement responsibility object.
And creating an advertisement responsibility object, splicing the information in the received request packet into parameters, calling an API (application programming interface) interface to create the advertisement, namely, successfully creating the advertisement according to the advertisement plan identifier, the advertisement group identifier and the advertisement creative identifier in the request packet, namely, generating the advertisement.
Finally, step 103 is executed, and the generated advertisement is delivered by calling an advertisement delivery interface.
And after the advertisements are generated in the steps, calling an advertisement putting interface to put the generated advertisements, and finally finishing the whole putting process.
In the embodiment of the invention, when a responsibility chain object acquires a request packet sent by a user, each responsibility object in the responsibility chain object sequentially carries out corresponding processing on corresponding request parameter information in the request packet, and after the processing of each responsibility object is finished, the request packet is updated until the last responsibility object in the responsibility chain object carries out corresponding processing on the received request packet, and then an advertisement is generated; and calling an advertisement putting interface to put the generated advertisement. That is to say, in the embodiment of the present invention, through the mode of the responsibility chain object, the parameter check and the creative specification check required for advertisement delivery are performed in advance, before the API interface is called to initiate advertisement delivery, parameters such as an advertisement space, a channel packet, a directional packet, and the like are checked in advance, and the size of the selected picture and the number of words of the document meet the requirements of the creative element or not are checked, that is, through the parameter check performed in advance required for advertisement, it is possible to reduce multiple interactions of the API interface and waste of network resources due to incorrect operations that the advertisement parameters do not meet the requirements. The invention is based on the mode of the responsibility chain object, the check of the parameters needed by the advertisement putting is preposed, the unnecessary interface interaction and the network overhead are reduced, the one-key automatic putting of the advertisement is realized, the advertisement putting steps are simplified, and the advertisement putting efficiency and the user satisfaction are improved.
Referring to fig. 3, a flowchart of an application example of the advertisement processing method according to the embodiment of the present invention is shown, where the advertisement delivered in the embodiment is an example of a picture and a file, but the present invention is not limited to this in practical application, and may be a video, and the present invention is not limited to this. The method comprises the following steps:
step 301: a user acquires request parameters by calling a delivery interface, wherein the request parameters comprise information such as pictures, documentaries, delivery accounts, advertisement positions, channel packages, directional packages and the like;
step 302: the user encapsulates the request parameters into a request packet, namely a request entity (AdDeliveryRequestVo);
step 305: the verification parameter responsibility object sends a request packet meeting the requirement to a responsibility object for acquiring the creative specification element in the responsibility chain object;
step 307: the creative specification element acquiring responsibility object acquires the specification requirements of the creative elements on the advertising space through an API (application programming interface) interface (namely, the API provided by an advertiser, the same applies below), and stores the acquired specification requirements into the request packet;
step 308: the acquired creative specification element responsibility object sends the stored request packet to a verification creative specification element responsibility object in the responsibility chain object;
step 309: the verification creative specification element responsibility object judges whether the received picture requested to be delivered in the request packet and the corresponding advertisement document meet the requirement of the creative specification element; if yes, go to step 310; otherwise, go to step 306, i.e. the release fails;
step 310: the verification creative specification element responsibility object sends a request packet meeting the requirement of the creative specification element to an uploading picture in the responsibility chain object to an advertiser responsibility object;
step 311: uploading the local picture requesting the advertisement delivery to an advertiser server through an API (application programming interface) by the uploaded picture to an advertiser responsibility object, and if the uploading is successful, executing a step 312; if the uploading fails, the step 306 is executed, namely the releasing fails;
step 312: the uploading picture to advertiser responsibility object obtains a picture ID fed back by the advertiser server, and the picture ID is stored in the request packet;
step 313: the uploaded pictures are transmitted to an advertiser responsibility object, and the stored request packet is transmitted to an object for acquiring the responsibility of the advertisement file in the responsibility chain object;
step 314: after receiving the request packet, the object for acquiring the responsibility of the advertisement file acquires the information of the advertisement file from the file library, automatically corresponds to the picture to be delivered, and stores the corresponding result into the request packet;
step 315: the object for acquiring the responsibility of the advertisement file transmits the stored request packet to the object for establishing the responsibility of the advertisement plan in the responsibility chain object;
step 316: splicing the information in the received request packet into parameters by the object for establishing the advertisement plan responsibility, calling an API (application programming interface) to establish the advertisement plan, and executing the step 317 if the advertisement technology is successfully established; if the advertisement is failed to be created, executing step 306, namely, the advertisement fails to be placed;
step 317: the object for establishing the advertisement plan responsibility obtains an advertisement plan identifier returned by the advertisement server, and stores the advertisement plan identifier into the request packet;
step 318: the create advertisement plan responsibility object passes the saved request packet to a create advertisement group responsibility object in the responsibility chain object.
Step 319: splicing the information in the received request packet into parameters by the creation of the advertisement group responsibility object, calling an API (application programming interface) to create the advertisement group, and executing the step 320 if the creation of the advertisement group is successful; if the creation of the ad group fails, go to step 306, i.e., the placement fails;
step 320: the object for establishing the advertisement group responsibility obtains an advertisement group identifier corresponding to the advertisement group, and stores the advertisement group identifier into a request packet;
step 321: the Create Ad group responsibility object passes the saved request package to a Create Ad creative responsibility object in the responsibility chain object.
Step 322: the object for creating the responsibility of the advertisement creatives splices the information in the received request packet into parameters, and calls an API (application programming interface) to create the advertisement creatives, if the creation of the advertisement creatives is successful, the step 323 is executed; if the creation of the ad creative fails, then go to step 306, i.e., the placement fails;
step 323: the object for creating the responsibility of the advertisement creative obtains the identification of the advertisement creative corresponding to the advertisement creative and stores the identification of the advertisement creative into the request packet;
step 324: the create ad creative responsibility object passes the saved request package to a create ad responsibility object in the responsibility chain object.
Step 325: the object for creating the advertisement responsibility splices the information in the received request packet into parameters, calls an API interface to create the advertisement, namely creates the advertisement according to the advertisement plan identification, the advertisement group identification and the advertisement creative identification in the request packet, and executes the step 326 if the advertisement creation is successful; if the creation of the ad failed, step 306 is performed, i.e., the placement failed.
In the embodiment of the invention, the parameter check and the creative specification check required by the advertisement delivery are preposed through the mode of the responsibility chain object, parameters such as an advertisement position, a channel packet, a directional packet and the like are checked in advance before the API interface is called to initiate the advertisement delivery, and the sizes of the selected pictures and the word number of the file meet the requirements of creative elements and other operations are checked, namely, the misoperation of the API interface caused by the fact that the advertisement parameters do not meet the requirements can be reduced through the parameter check preposition required by the advertisement. The invention is based on the mode of the responsibility chain object, the check of the parameters needed by the advertisement putting is preposed, the unnecessary interface interaction and the network overhead are reduced, the one-key automatic putting of the advertisement is realized, the advertisement putting steps are simplified, and the advertisement putting efficiency and the user satisfaction are improved.
Referring to fig. 4, a flowchart of a method for generating a responsibility chain object according to an embodiment of the present invention is shown, where the method includes:
step 401: receiving a plurality of instructions sequentially sent by a user through a client;
in this step, each instruction is used to create a different responsibility object for the ad process.
One instruction may be sent at a time, two instructions may also be sent at a time, or multiple instructions may be sent at a time, which is not limited in this embodiment.
Step 402: acquiring responsibility objects corresponding to advertisement processing according to each instruction in sequence;
and the server acquires a corresponding responsibility object of advertisement processing according to the received instruction.
Step 403: and according to the sequence of advertisement processing, arranging the acquired responsibility objects in a queue form in sequence to generate a responsibility chain object.
And the server sequences the acquired responsibility objects in a queue form in sequence according to the advertisement processing sequence to generate a responsibility chain object.
The method and the system obtain the responsibility objects corresponding to the acquired advertisement processing in real time according to the received instructions, and arrange the obtained responsibility objects in a queue form in sequence according to the sequence of the advertisement processing to generate the responsibility chain object. That is, the invention creates the responsibility chain object based on the instruction, so that the verification of parameters required by the advertisement delivery is advanced through the mode of the responsibility chain object, the unnecessary interface interaction and the network overhead are reduced, the one-key automatic delivery of the advertisement is realized, the advertisement delivery step is simplified, and the advertisement delivery efficiency and the user satisfaction are improved.
Optionally, in another embodiment, on the basis of the above embodiment, the responsibility chain object may include the following, but in practical application, the responsibility chain object is not limited to this:
verifying a parameter responsibility object, obtaining a creative specification element responsibility object, verifying a creative specification element responsibility object, uploading a picture to an advertiser responsibility object, obtaining an advertisement case responsibility object, creating an advertisement plan responsibility object, creating an advertisement group responsibility object, creating an advertisement creative responsibility object and creating an advertisement responsibility object.
It should be noted that, for simplicity of description, the method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the illustrated order of acts, as some steps may occur in other orders or concurrently in accordance with the embodiments of the present invention. Further, those skilled in the art will appreciate that the embodiments described in the specification are presently preferred and that no particular act is required to implement the invention.
Referring to fig. 5, a schematic structural diagram of an advertisement processing apparatus according to an embodiment of the present invention may specifically include the following modules: an acquisition module 501, a processing module 502, an update module 503, and a delivery module 504, wherein,
the obtaining module 501 is configured to obtain a request packet sent by a user, where the request packet includes: request parameter information required for advertisement delivery;
the processing module 502 is configured to perform corresponding processing on the corresponding request parameter information in the request packet in sequence;
the updating module 503 is configured to update the request packet after the processing module completes each processing until an advertisement is generated;
the delivering module 504 is configured to invoke an advertisement delivering interface to deliver the generated advertisement.
Optionally, in another embodiment, on the basis of the foregoing embodiment, the processing module 502 includes: a first processing module, a first updating module, an iterative processing module, and an iterative updating module (not shown), wherein,
the first processing module is used for correspondingly processing the corresponding request parameter information in the request packet;
the first updating module is used for updating the request packet after the first processing module finishes processing;
the iteration processing module is used for transmitting the request packet updated by the first updating module to the next adjacent processing module in the responsibility chain object; the next processing module carries out iterative processing on the corresponding request parameter information in the request packet after the update of the last responsibility object is received, and updates the request packet after the processing is finished until the last processing module processes the corresponding request parameter information in the request packet after the update of the last processing module is received, and updates the request packet after the processing is finished to generate the advertisement;
the iteration updating module is used for updating the request packet after each processing module in the iteration processing modules finishes processing until the request packet is updated after the last processing module finishes processing, and generating the advertisement.
Optionally, in another embodiment, on the basis of the above embodiment, the responsibility chain object includes at least the following:
the method comprises the steps of verifying a parameter responsibility object, obtaining a creative specification element responsibility object, verifying a creative specification element responsibility object, uploading pictures to an advertiser responsibility object, obtaining a document responsibility object, creating an advertisement plan responsibility object, creating an advertisement group responsibility object, creating an advertisement creative responsibility object and creating an advertisement responsibility object, wherein all the objects are sequentially arranged in a queue.
Referring to fig. 6, a schematic structural diagram of a responsibility chain object generating apparatus provided in an embodiment of the present invention is shown, where the apparatus includes: a receiving module 601, an obtaining module 602, and an arranging module 603, wherein,
the receiving module 601 is configured to receive a plurality of instructions sequentially sent by a user through a client;
the obtaining module 602 is configured to obtain a responsibility object corresponding to advertisement processing in sequence according to each instruction;
the arranging module 603 is configured to sequentially arrange the acquired responsibility objects in a queue according to the sequence of advertisement processing, so as to generate a responsibility chain object.
Optionally, in another embodiment, on the basis of the above embodiment, the responsibility chain object generated by the ranking module includes:
verifying a parameter responsibility object, acquiring a creative specification element responsibility object, verifying a creative specification element responsibility object, uploading a picture to an advertiser responsibility object, acquiring a document responsibility object, creating an advertisement plan responsibility object, creating an advertisement group responsibility object, creating an advertisement creative responsibility object and creating an advertisement responsibility object.
For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.
Optionally, an embodiment of the present invention further provides an electronic device, including: the computer program is executed by the processor to implement each process of the above-described advertisement processing method embodiment or each process of the above-described responsibility chain object generation method embodiment, and can achieve the same technical effect, and is not described herein again to avoid repetition.
Optionally, an embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when executed by a processor, the computer program implements each process of the foregoing advertisement processing method embodiment or each process of the foregoing generation method embodiment of the responsibility chain object, and can achieve the same technical effect, and in order to avoid repetition, details are not repeated here. The computer-readable storage medium may be a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk.
In an exemplary embodiment, a computer program product is further provided, and when an instruction in the computer program product is executed by a processor of an electronic device, the electronic device is enabled to execute each process of the above-described embodiment of the advertisement processing method or the generation method of the responsibility chain object, and the same technical effect can be achieved, and in order to avoid repetition, details are not repeated here.
The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, apparatus, or computer program product. Accordingly, embodiments of the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
Embodiments of the present invention are described with reference to flowchart illustrations and/or block diagrams of methods, terminals (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing terminal to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing terminal, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing terminal to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing terminal to cause a series of operational steps to be performed on the computer or other programmable terminal to produce a computer implemented process such that the instructions which execute on the computer or other programmable terminal provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
While preferred embodiments of the present invention have been described, additional variations and modifications of these embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all such alterations and modifications as fall within the scope of the embodiments of the invention.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or terminal that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or terminal. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or terminal that comprises the element.
The advertisement processing method, the generation method of the responsibility chain object, the device, the electronic device and the storage medium provided by the invention are introduced in detail, and a specific example is applied in the text to explain the principle and the implementation mode of the invention, and the explanation of the above embodiment is only used for helping to understand the method and the core idea of the invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
Claims (12)
1. An advertisement processing method, characterized in that the method creates a responsibility chain object in advance, the method comprising:
the responsibility chain object acquires a request packet sent by a user, wherein the request packet comprises: request parameter information required for advertisement delivery;
each responsibility object in the responsibility chain object processes the corresponding request parameter information in the request packet in sequence, and after the processing of each responsibility object is completed, the request packet is updated until an advertisement is generated;
and calling an advertisement putting interface to put the generated advertisement.
2. The method of claim 1, wherein each responsibility object in the responsibility chain object sequentially performs corresponding processing on corresponding request parameter information in the request packet, and updates the request packet until an advertisement is generated after each processing is completed, including:
a first responsibility object in the responsibility chain object correspondingly processes corresponding request parameter information in the request packet, and updates the request packet after the processing is finished;
the first responsibility object transmits the updated request packet to the next adjacent responsibility object in the responsibility chain object;
and the next responsibility object carries out iterative processing on the corresponding request parameter information in the request packet after the update of the last responsibility object is received, and updates the request packet after the processing is finished until the last responsibility object in the responsibility chain object processes the corresponding request parameter information in the request packet after the update of the last responsibility object is received, and updates the request packet after the processing is finished to generate the advertisement.
3. The method of claim 1 or 2, wherein the chain of responsibility object comprises:
the method comprises the steps of verifying a parameter responsibility object, obtaining a creative specification element responsibility object, verifying a creative specification element responsibility object, uploading pictures to an advertiser responsibility object, obtaining an advertisement case responsibility object, creating an advertisement plan responsibility object, creating an advertisement group responsibility object, creating an advertisement creative responsibility object and creating an advertisement responsibility object, wherein all the objects are sequentially arranged in a queue.
4. A method of generating a chain of responsibility object, the method comprising:
receiving a plurality of instructions sequentially sent by a user through a client;
acquiring responsibility objects corresponding to advertisement processing according to each instruction in sequence;
and according to the sequence of advertisement processing, arranging the acquired responsibility objects in a queue form in sequence to generate a responsibility chain object.
5. The method of claim 4, wherein the chain of responsibility object comprises at least the following:
verifying a parameter responsibility object, obtaining a creative specification element responsibility object, verifying a creative specification element responsibility object, uploading a picture to an advertiser responsibility object, obtaining an advertisement case responsibility object, creating an advertisement plan responsibility object, creating an advertisement group responsibility object, creating an advertisement creative responsibility object and creating an advertisement responsibility object.
6. An advertisement processing apparatus, characterized in that the apparatus comprises a pre-created responsibility chain object, the responsibility chain object comprising:
an obtaining module, configured to obtain a request packet sent by a user, where the request packet includes: request parameter information required for advertisement delivery;
the processing module is used for sequentially carrying out corresponding processing on the corresponding request parameter information in the request packet;
the updating module is used for updating the request packet after the processing module finishes processing each time until the advertisement is generated;
and the releasing module is used for calling an advertisement releasing interface to release the generated advertisement.
7. The apparatus of claim 6, wherein the processing module comprises:
the first processing module is used for correspondingly processing the corresponding request parameter information in the request packet;
the first updating module is used for updating the request packet after the first processing module finishes processing;
the iteration processing module is used for transmitting the request packet updated by the first updating module to the next adjacent processing module in the responsibility chain object; the next processing module carries out iterative processing on the corresponding request parameter information in the request packet after the update of the last responsibility object is received, and updates the request packet after the processing is finished until the last processing module processes the corresponding request parameter information in the request packet after the update of the last processing module is received, and updates the request packet after the processing is finished to generate the advertisement;
and the iteration updating module is used for updating the request packet after each processing module in the iteration processing modules finishes processing until the request packet is updated after the last processing module finishes processing, and generating the advertisement.
8. The apparatus according to claim 6 or 7, wherein the chain of responsibility object comprises at least the following:
the method comprises the steps of verifying a parameter responsibility object, obtaining a creative specification element responsibility object, verifying a creative specification element responsibility object, uploading pictures to an advertiser responsibility object, obtaining a document responsibility object, creating an advertisement plan responsibility object, creating an advertisement group responsibility object, creating an advertisement creative responsibility object and creating an advertisement responsibility object, wherein all the objects are sequentially arranged in a queue.
9. An apparatus for chain of responsibility object generation, the apparatus comprising:
the receiving module is used for receiving a plurality of instructions sequentially sent by a user through a client;
the acquisition module is used for acquiring responsibility objects corresponding to advertisement processing according to each instruction in sequence;
and the arrangement module is used for sequentially arranging the acquired responsibility objects in a queue form according to the sequence of advertisement processing to generate responsibility chain objects.
10. The apparatus of claim 9, wherein the chain of responsibility object generated by the ranking module comprises:
verifying a parameter responsibility object, acquiring a creative specification element responsibility object, verifying a creative specification element responsibility object, uploading a picture to an advertiser responsibility object, acquiring a document responsibility object, creating an advertisement plan responsibility object, creating an advertisement group responsibility object, creating an advertisement creative responsibility object and creating an advertisement responsibility object.
11. An electronic device, comprising: memory, processor and computer program stored on the memory and executable on the processor, which computer program, when executed by the processor, carries out the steps of the advertisement processing method according to any one of claims 1 to 3 or the steps of the generation method of a chain of responsibility object according to claim 4 or 5.
12. A computer-readable storage medium, characterized in that a computer program is stored thereon, which computer program, when being executed by a processor, carries out the steps of the advertisement processing method according to any one of claims 1 to 3 or the steps of the generation method of a chain of responsibility object according to claim 4 or 5.
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