CN101251918A - Advertisement content creating verification information system and method - Google Patents
Advertisement content creating verification information system and method Download PDFInfo
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- CN101251918A CN101251918A CNA2007103020257A CN200710302025A CN101251918A CN 101251918 A CN101251918 A CN 101251918A CN A2007103020257 A CNA2007103020257 A CN A2007103020257A CN 200710302025 A CN200710302025 A CN 200710302025A CN 101251918 A CN101251918 A CN 101251918A
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Abstract
The invention relates to an advertisement content generation verification information system and a method thereof, which aim to solve the defect that the verification code is easy to be recognized in the prior art and bring the economic benefits for the operators who use an automatic machine verification prevention system of the invention. The advertisement content generation verification information system of the invention comprises a management subsystem which receives and stores uploaded advertisement content, receives and stores uploaded interactive scripts, receives and stores advertisement release request information, generates verification information systems through the advertisement content, and sends interactive advertisement verification codes to client ends to display. The interactive instruction of the interactive advertisement verification code is easy to be understood and executed by the user; when the user executes the interactive instruction, the advertisement content is also conveyed to the user, the interactive behavior of the user is recorded as a response to the interactive advertisement verification code; the verification subsystem compares whether the response tallies with the preset correct behavior to judge whether the response is correct.
Description
Technical field
The present invention relates to a kind of webpage development technology that interaction network page is used of creating, belong to the Information Authentication field of electronic communication system, relate in particular to a kind of based on advertisement content creating verification information system and method thereof.
Background technology
In the internet interactive system, there is a kind of automat device, this device can be finished a certain function automatically.Beguine can be filled in whole log-on messages automatically according to automatic register machine, finishes the user and registers behavior, thereby register a large amount of users; According to posting machine automatically, can post in forum automatically, money order receipt to be signed and returned to the sender sends a large amount of waste advertisements or increases user's integration again.The author of automat or user can be by a large amount of free email mailbox accounts of registration, send spam or send a large amount of waste advertisements and obtain economic interests in forum.Because a large amount of repeated registrations of automat or post are not only wasted service provider's resource, and are made a large amount of junk information be full of the internet, influence the service quality of normal users, therefore, produced the inverse automata checking system, to prevent the malicious act of automat.
It is people or automat that the method for testing of the existing inverse automata checking common employing of system a kind of " enquirement-answer " decides the user.The inverse automata checking system requires the user to finish a kind of test usually, the exercise question of puing question to is by the automated randomized generation of inverse automata checking system, this exercise question is commonly referred to as identifying code now, and the user finishes the identifying code questions answer and judged whether correctly by the inverse automata checking system.Because the inverse automata checking system thinks that the identifying code problem that it goes out can only be solved by the people, and automat can't correctly be answered.So, be correct according to fruit user's answer, can judge that then the user is the people.
Inverse automata checking system commonly used can show an identifying code picture in client, requires the described literal of user's input validation sign indicating number picture.When having only the user correctly to import this literal, could pass through checking.Existing identifying code picture has generally all added a large amount of disturbing factors, routine basis: add circle on picture, background noises such as lines disturb; Identifying code picture Chinese words is rotated to an angle or twist; Select different word attributes, according to font, color, overstriking or inclination etc.
Other identifying code type comprises mathematical problem or common-sense problem, requires user's's " problem of seeing is failed answer " method to carry out the user profile checking.Existing inverse automata checking system wishes to find a kind of checking code generating method, comprises following characteristics:
1., existing automat can't correctly be replied;
2., most people can correctly reply;
3., do not rely on automat and never met the such prerequisite of identifying code problem.The example basis: " you are not automat according to fruit, please here beat and collude ", the author that such problem depends on automat also lost sight of such exercise question, did not yet take time and cracked on the basis of such problem;
4., can automatically generate identifying code randomly.
From first inverse automata checking system birth, spent a large amount of time with regard to the author that many automats are arranged, the development computer program goes to crack the inverse automata checking system.These crack program and possess recognition capability, can identify identifying code from picture, make inverse automata checking thrashing.In order to prevent to be cracked, up-to-date inverse automata checking system just adds more interference element in image, makes that identifying code is more and more difficult to be discerned by the people.Although according to this, as virtue rises one foot, vice rises ten, and these serious disturbed identifying codes are constantly cracked.The result of this contest that cracks and prevent cracking is the more and more difficult identification identifying code of people user, user experience decline.
The problem of existing inverse automata checking system is that they depend on the software program of exploitation, and the topic that this computer program goes out always can be cracked program and crack by new automat.Chief reason is because in the process that does not have human factor to get involved in to set a question.Because the automat developer has more economic interests to drive.And the inverse automata checking system is the position that is in defence.Existing inverse automata checking system can not bring economic interests to the network operator, so always want to utilize software program to generate identifying code automatically.And do not add more cost of labor.
Summary of the invention
Problem at the prior art existence, the problem that the present invention solves provides a kind of advertisement content creating verification information system and method thereof, solving the defective that identifying code is identified easily in the prior art, and bring economic interests for the network operator who uses inverse automata checking of the present invention system.
For reaching above-mentioned purpose, the present invention is based on advertisement content creating verification information system, it is characterized in that comprising:
ADMINISTRATION SUBSYSTEM receives and stores the ad content of uploading, and receives the interactive script that also storage is uploaded, and reception and stores advertisements are issued the information that requires; Download subsystem, require to randomly draw interactive script and ad content according to ad distribution and make up and generate the interactive advertisement identifying code, and the interactive advertisement identifying code is dealt into client shows; The checking subsystem, user and the record of advertisement identifying code mutual-action behavior and predetermined correct behavior that the contrast client is returned are verified the result.
Further, above-mentioned ADMINISTRATION SUBSYSTEM comprises: the ad content storage unit, and the ad content that reception and storage are uploaded, and interpolation is provided, upgrade and delete the management function of ad content; Interactive script storage unit is added, the interactive script that reception and storage are uploaded, and interpolation is provided, upgrade and delete the management function of interactive script; The advertisement account management unit receives and the stores advertisements issue requires information and user account situation.
Further, above-mentioned download subsystem comprises: the ad content that ad content cell stores advertisement identifying code ADMINISTRATION SUBSYSTEM is transmitted; The ad content machining cell is processed ad content, generates advertisement identifying code material and is stored in advertisement identifying code material storage element; The interactive script that interactive script cell stores advertisement identifying code ADMINISTRATION SUBSYSTEM is transmitted; The ad distribution requirement that advertisement identifying code selected cell is transmitted according to the identifying code ADMINISTRATION SUBSYSTEM, randomly draw advertisement identifying code material and interactive script from interactive script storage unit and advertisement identifying code material storage element, give advertisement identifying code assembled unit and be combined into advertisement identifying code data.
In order to address the above problem, the invention discloses a kind of advertisement content creating verification information approach, it is characterized in that comprising the steps:
(1), step 710: ad content storage unit 211 receives and ad content is uploaded in storage, and interactive script storage unit 213 receives and interactive script is uploaded in storage, and advertisement account management unit 212 receives and stores advertisements issue requirement;
(2), step 720: advertisement account management unit 212 requires ad content is forwarded to the ad content storage unit 320 of downloading subsystem 120 according to ad distribution; Interactive script is forwarded to the interactive script storage unit 350 of downloading subsystem 120;
(3), step 730: 330 pairs of ad contents of ad content machining cell are processed and stored balance advertisement identifying code material storage unit 340;
(4), step 740: advertisement identifying code selected cell 360 requires to randomly draw advertisement identifying code material and interactive script according to ad distribution;
(5), step 750: advertisement identifying code assembled unit 310 is combined into advertisement identifying code data transmission client with identifying code material and interactive script;
(6), step 760: the interactive script logging user interaction of client behavior;
(7), step 770: the mutual-action behavior record is beamed back checking subsystem 130 contrast user behaviors and is subscribed correct behavior;
(8), step 780: comparing result is identical, by checking;
(9), step 790: comparing result is inequality, authentication failed;
Further, above-mentioned step 710, step 720 are formed the information stores step, receive and stores advertisements content and interactive script; Above-mentioned step 730 is formed the information procedure of processing, and ad content is processed, and forms advertisement identifying code material; Above-mentioned step 740 is formed the Information Selection step, requires to randomly draw advertisement identifying code material and interactive script according to ad distribution; Above-mentioned step 750 is formed the information synthesis step, with advertisement identifying code material and the synthetic authorization information of interactive script.
Further, the synthetic authorization information of advertisement identifying code material and interactive script; Authorization information sends to client; The behavior of the interactive script logging user interaction of above-mentioned step 760; Above-mentioned step 770 receives the user behavior record, and contrast user behavior record and reservation correct behavior, and according to comparing result, above-mentioned step 780 comparing result is identical, by checking, above-mentioned step 790 comparing result difference, authentication failed.
Advertisement content creating verification information system comprises an ADMINISTRATION SUBSYSTEM, receives and store the ad content of uploading, routine basis: literal, link, picture, FLASH, video and content of multimedia; Receive and store the interactive script of uploading; ADMINISTRATION SUBSYSTEM also provides managing advertisement account's function, and receiving also, the stores advertisements issue requires information.
Interactive script is a kind of computer program code, and script includes but not limited to: javascript, activeX, vbsrcipt and actionscript.Interactive script can be resolved and operation by client software (routine basis: browser, FLASH player, instant communication software) after being sent to user computer.Interactive script can and user interaction, according to user's different behaviors, produce different reactions, routine basis: different layouts, the user is sent the instruction of next step behavior according to the behavior of user's previous step.
Advertisement content creating verification information system comprises that also a download subsystem requires to randomly draw interactive script according to ad distribution and ad content makes up generation interactive advertisement identifying code, and the interactive advertisement identifying code is dealt into the client demonstration.
The interaction instruction of this interactive advertisement identifying code includes but not limited to: the literal input, and click, the sound input, the image input, interaction instruction is understood by the user easily and is carried out.The user is in the process of carrying out interaction instruction, and ad content also is communicated to the user simultaneously.
The behavior of user interaction is recorded the answer as the interactive advertisement identifying code, and the checking subsystem of advertisement content creating verification information system is beamed back in this answer, and whether the checking subsystem contrasts this answer and predetermined correct behavior and coincide and judge whether this answer is correct.
Compared with prior art, the present invention has the following advantages:
Identifying code generting machanism of the present invention is different with existing identifying code generting machanism.Advertisement content creating verification information system of the present invention and method are by extracting ad content and interactive script generation identifying code in the dynamic data base of ADMINISTRATION SUBSYSTEM.Ad content in the dynamic data base and interactive script are continual renovations and increase.Because the present invention introduces ad content as one of element that generates identifying code.The user in the process of answering the identifying code problem, must and the ad content interaction.Advertising message is delivered to the user.Reach good advertising results.Bring two benefits like this: the one, there is the advertiser constantly to upgrade ad content, the content sample that generates identifying code is brought in constant renewal in and expansion.The 2nd, for the network operator of inverse automata checking system brings advertising income.The network operator just can drop into more software engineer and develop new interactive script like this, upgrades and expand the interior interactive script of dynamic data base of ADMINISTRATION SUBSYSTEM.And existing identifying code generting machanism generally depends on static function library or problem base and generates identifying code.Automatically it is exhaustive and crack to be cracked machine institute easily.Reason is that the network operator of existing identifying code system can't obtain economic interests by identifying code, brings in constant renewal in function library or problem base so be reluctant to drop into human resources.And the present invention makes human factor (ad content design and the exploitation of interactive script) constantly get involved the generting machanism of identifying code.The difficulty and the cost that make identifying code crack procedure development improve greatly.
Description of drawings
Fig. 1 is the advertisement content creating verification information system structural drawing;
Fig. 2 is the ADMINISTRATION SUBSYSTEM structural drawing;
Fig. 3 downloads subsystem structure figure;
Fig. 4 is a kind of inverse automata checking method flow diagram of the present invention;
Fig. 5 is that a kind of ad content and interactive script used of the present invention generates the displayed map of advertisement identifying code in client;
Fig. 6 is the advertisement identifying code that shows of Fig. 5 through the effect displayed map that the user is correct after answering.
Fig. 7 is a kind of advertisement content creating verification information approach of the present invention step synoptic diagram
Embodiment
For further understanding feature of the present invention, technological means and the specific purposes that reached, function, the present invention is described in further detail below in conjunction with accompanying drawing and embodiment:
It is described to please refer to Fig. 1, and advertisement content creating verification information system 100 comprises: ADMINISTRATION SUBSYSTEM 110, download subsystem 120, checking subsystem 130.The ad content that described ADMINISTRATION SUBSYSTEM 110 receives and storage is uploaded, routine basis: literal, picture, FLASH, video and content of multimedia; Receive and store the interactive script of uploading; Described advertisement identifying code ADMINISTRATION SUBSYSTEM 110 provides managing advertisement account's function, receiving also, the stores advertisements issue requires information, and according to advertiser account's situation, ad distribution requires the correspondent advertisement content, and interactive script and issue require to be transmitted to described download subsystem 120; 120 pairs of ad contents of described download subsystem are processed, and when checking, require to randomly draw finished ad material and the synthetic advertisement identifying code of interactive script according to ad distribution, send to user computer 160; Described checking subsystem 130 receives the answer of 160 pairs of identifying codes of user computer of beaming back via the web server, contrasts the predetermined correct answer of this answer and advertisement identifying code, verifies.
An embodiment of ADMINISTRATION SUBSYSTEM 110 of the present invention is according to Fig. 2, and the advertiser adds to described ad content storage unit 211 by described advertiser's computer 220, revises and the deletion ad content, ad content comprises literal, wide link, picture, FLASH, video and content of multimedia; Interactive script developer adds to described interactive script storage unit 213 by described interactive shell script person's computer 230, revises and delete interactive script, and script includes but not limited to: javascript, activeX, vbsrcipt and actionscript; Described advertisement account management unit 212 receives and the stores advertisements issue requires information and user account situation.Described advertisement account management unit 212 requires the correspondent advertisement content according to ad distribution, and interactive script and ad distribution require to be transmitted to described download subsystem 120.
An embodiment of advertisement identifying code download subsystem 120 of the present invention is according to Fig. 3, described ad content storage unit 320 stores the ad content that advertisement account management unit 212 is transmitted, 330 pairs of ad contents of described ad content machining cell are processed, generate advertisement identifying code material and be stored in described advertisement identifying code material storage element 340, the interactive script that described interactive script storage unit 350 stores advertisements account management unit 212 are transmitted, the ad distribution requirement that described advertisement identifying code selected cell 360 is transmitted according to advertisement account management unit 212, randomly draw advertisement identifying code material and interactive script from described interactive script storage unit 350 and described advertisement identifying code material storage element 340, give described advertisement identifying code assembled unit 310 and be combined into advertisement identifying code data.
An embodiment of advertisement identifying code data is according to Fig. 5 in the demonstration of client, " May all your wish come true " is the word segment in the ad content, " heart ", " think ", the picture of " thing " and " one-tenth " is through the advertisement identifying code material after described ad content machining cell 330 processing, the instruction of " pressing the word order of " May all your wish come true ", clicking figure below literal successively " be interactive script generate and guide the user by instruction and identifying code interaction.
In the proof procedure of above-mentioned identifying code, it is according to Fig. 6 in the demonstration of client that the user correctly finishes checking back according to instruction, and the order that interactive script is clicked picture according to the user is " heart ", " thinking ", " thing ", the picture of " one-tenth " moves on to the position of result bar.At this moment the user has finished checking, and in proof procedure, the user clicks correct word order and comparing result by reading correct word order, has repeatedly read copy, and the advertisement picture of background also is the part of ad content.
Advertisement content creating verification information system 100 of the present invention is applied to web form and submits to an embodiment of checking flow process according to Fig. 4, comprises the steps:
(1), step 402: user computer 140 sends the URL of web-page requests to web server 150;
(2), step 404:web server 150 is beamed back user computer 140 with the webpage of request;
(3), step 406: user computer 140 reads web data and carries out the identifying code script that is embedded in the webpage;
(4), step 408: user computer 140 sends URL and extracts advertisement identifying code data to downloading subsystem 120;
(5), step 410: advertisement identifying code synthesis unit 360 requires to randomly draw ad material and interactive script from advertisement identifying code material storage unit 340 and interactive script storage unit 350 according to ad distribution and transfers to advertisement identifying code assembled unit 310 and be combined into advertisement identifying code data and beam back user computer 140;
(6), step 412: user computer 140 is carried out the interactive script in the advertisement identifying code data, and shows the advertisement identifying code in the page;
(7), step 414: the user fills in the list in the webpage and finishes checking, submission form by instruction;
(8), step 416: user computer 140 is beamed back web server 150 with form data and user and the interactive record of advertisement identifying code;
(9), step 418:web server 150 is issued checking subsystem 130 with user and the interactive record of advertisement identifying code;
(10), step 420: interactive record of checking subsystem 130 contrasts and the correct answer of subscribing are verified the result;
(11), step 422: checking subsystem 130 will verify that the result beams back web server 150;
(12), step 424:web server 150 are beamed back corresponding list to user computer 140 and are submitted results web page to according to the checking result.
A kind of advertisement content creating verification information approach of the present invention is according to Fig. 7, comprises the steps:
(1), step 710: ad content storage unit 211 receives and ad content is uploaded in storage, and interactive script storage unit 213 receives and interactive script is uploaded in storage, and advertisement account management unit 212 receives and stores advertisements issue requirement;
(2), step 720: advertisement account management unit 212 requires ad content is forwarded to the ad content storage unit 320 of downloading subsystem 120 according to ad distribution; Interactive script is forwarded to the interactive script storage unit 350 of downloading subsystem 120;
(3), step 730: 330 pairs of ad contents of ad content machining cell are processed and stored balance advertisement identifying code material storage unit 340;
(4), step 740: advertisement identifying code selected cell 360 requires to randomly draw advertisement identifying code material and interactive script according to ad distribution;
(5), step 750: advertisement identifying code assembled unit 310 is combined into advertisement identifying code data transmission client with identifying code material and interactive script;
(6), step 760: the interactive script logging user interaction of client behavior;
(7), step 770: the mutual-action behavior record is beamed back checking subsystem 130 contrast user behaviors and is subscribed correct behavior;
(8), step 780: comparing result is identical, by checking;
(9), step 790: comparing result is inequality, authentication failed;
The above only is in order better to describe and to explain principle of the present invention, and should not be construed as the details that the present invention only is confined to foregoing description.Should be pointed out that for those skilled in the art under the prerequisite that does not break away from the principle of the invention, can also make some improvements and modifications, these improvements and modifications also should be considered as protection scope of the present invention.
Claims (6)
1, a kind of advertisement content creating verification information system is characterized in that, comprising:
ADMINISTRATION SUBSYSTEM (110) receives and stores the ad content of uploading, and receives the interactive script that also storage is uploaded, and reception and stores advertisements are issued the information that requires;
Download subsystem (120), require to randomly draw interactive script and ad content according to ad distribution and make up and generate the interactive advertisement identifying code, and the interactive advertisement identifying code is dealt into client shows;
Checking subsystem (130), user and the record of advertisement identifying code mutual-action behavior and predetermined correct behavior that the contrast client is returned are verified the result.
2, according to the described advertisement content creating verification information system of claim 1, it is characterized in that: described ADMINISTRATION SUBSYSTEM (110) comprises
Ad content storage unit (211), the ad content that reception and storage are uploaded, and interpolation is provided, upgrade and delete the management function of ad content;
Interactive script storage unit (213) is added, the interactive script that reception and storage are uploaded, and interpolation is provided, upgrade and delete the management function of interactive script;
Advertisement account management unit (212) receives and the stores advertisements issue requires information and user account situation.
3, advertisement content creating verification information system according to claim 1 is characterized in that: described download subsystem (120) comprises
Ad content storage unit (320) stores the ad content that advertisement identifying code ADMINISTRATION SUBSYSTEM (110) is transmitted;
Ad content machining cell (330) is processed ad content, generates advertisement identifying code material and is stored in advertisement identifying code material storage element (340);
The interactive script that interactive script storage unit (350) stores advertisements identifying code ADMINISTRATION SUBSYSTEM (110) is transmitted;
The ad distribution requirement that advertisement identifying code selected cell (360) is transmitted according to identifying code ADMINISTRATION SUBSYSTEM (110), randomly draw advertisement identifying code material and interactive script from interactive script storage unit (350) and advertisement identifying code material storage element (340), give advertisement identifying code assembled unit (310) and be combined into advertisement identifying code data.
4, a kind of advertisement content creating verification information approach is characterized in that comprising the steps:
(1), step 710: ad content storage unit (211) receives and ad content is uploaded in storage, and interactive script storage unit (213) receives and interactive script is uploaded in storage, and advertisement account management unit (212) receives and stores advertisements issue requirement;
(2), step 720: advertisement account management unit (212) requires ad content is forwarded to the ad content storage unit (320) of downloading subsystem (120) according to ad distribution; Interactive script is forwarded to the interactive script storage unit (350) of downloading subsystem (120);
(3), step 730: ad content machining cell (330) is processed and stored balance advertisement identifying code material storage unit (340) ad content;
(4), step 740: advertisement identifying code selected cell (360) requires to randomly draw advertisement identifying code material and interactive script according to ad distribution;
(5), step 750: advertisement identifying code assembled unit (310) is combined into advertisement identifying code data transmission client with identifying code material and interactive script;
(6), step 760: the interactive script logging user interaction of client behavior;
(7), step 770: the mutual-action behavior record is beamed back checking subsystem (130) contrast user behavior and is subscribed correct behavior;
(8), step 780: comparing result is identical, by checking;
(9), step 790: comparing result is inequality, authentication failed;
5, advertisement content creating verification information approach according to claim 4 is characterized in that:
Described step (710), step (720) are formed the information stores step, receive and stores advertisements content and interactive script;
Described step (730) is formed the information procedure of processing, and ad content is processed, and forms advertisement identifying code material;
Described step (740) is formed the Information Selection step, requires to randomly draw advertisement identifying code material and interactive script according to ad distribution;
Described step (750) is formed the information synthesis step, with advertisement identifying code material and the synthetic authorization information of interactive script.
6, advertisement content creating verification information approach according to claim 4 is characterized in that:
Advertisement identifying code material and interactive script synthesize authorization information; Authorization information sends to client; The behavior of interactive script logging user interaction; Receive the user behavior record, and contrast user behavior record and reservation correct behavior, according to comparing result, identical then by checking, difference is authentication failed then.
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