CN110764855A - Information processing method, electronic equipment and storage medium - Google Patents

Information processing method, electronic equipment and storage medium Download PDF

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CN110764855A
CN110764855A CN201910927864.0A CN201910927864A CN110764855A CN 110764855 A CN110764855 A CN 110764855A CN 201910927864 A CN201910927864 A CN 201910927864A CN 110764855 A CN110764855 A CN 110764855A
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information
electronic book
prompt
virtual
recommendation
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CN110764855B (en
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肖青
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Shanghai Zhangmen Science and Technology Co Ltd
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Shanghai Zhangmen Science and Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
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    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/46Multiprogramming arrangements
    • G06F9/54Interprogram communication
    • G06F9/546Message passing systems or structures, e.g. queues
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208Trade or exchange of goods or services in exchange for incentives or rewards

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Abstract

The embodiment of the application provides an information processing method, electronic equipment and a storage medium, wherein the method comprises the following steps: when detecting that a specified event is triggered under an electronic book reading interface, displaying an information recommendation prompt; responding to the confirmation operation of the information recommendation prompt, and displaying target recommendation information; when the target recommendation information is detected to be displayed completely, generating an incentive configuration message and sending the incentive configuration message to a server, so that a virtual incentive object for acquiring the reading permission of the electronic book is configured for the client at the server according to the incentive configuration message. Through the embodiment of the application, the combination of the e-book reading interface and information recommendation is realized, the information recommendation modes are enriched, the virtual reward is set, and the success rate of information recommendation is improved.

Description

Information processing method, electronic equipment and storage medium
Technical Field
The present application relates to the field of internet technologies, and in particular, to an information processing method, an electronic device, and a storage medium.
Background
With the popularization of mobile terminals such as smart phones, more and more users can read electronic books by installing electronic book clients on the mobile terminals, which brings great convenience.
In the using process of the e-book client, particularly after entering an e-book reading interface, only e-book texts are usually displayed, and information recommendation such as advertisements is only set on other interfaces (such as a main interface) of the e-book client, so that the information recommendation mode is single, and the success rate of the information recommendation is not high.
Disclosure of Invention
In view of the above problems, it is proposed to provide a method of information processing, an electronic device, and a storage medium that overcome or at least partially solve the above problems, including:
an information processing method applied to a client, the method comprising:
when detecting that a specified event is triggered under an electronic book reading interface, displaying an information recommendation prompt;
responding to the confirmation operation of the information recommendation prompt, and displaying target recommendation information;
when the target recommendation information is detected to be displayed completely, generating an incentive configuration message and sending the incentive configuration message to a server, so that a virtual incentive object for acquiring the reading permission of the electronic book is configured for the client at the server according to the incentive configuration message.
Optionally, the specific event includes an exit operation of the electronic book reading interface, and the step of presenting an information recommendation prompt when detecting that the specific event is triggered under the electronic book reading interface includes:
when detecting that the quitting operation of the electronic book reading interface is triggered, displaying a bookshelf adding prompt and an information recommendation prompt; the electronic book displayed on the electronic book reading interface is an electronic book which is not added with a bookshelf.
Optionally, the step of displaying a bookshelf adding prompt and an information recommendation prompt includes:
and simultaneously displaying a bookshelf adding prompt and an information recommendation prompt on the electronic book reading interface.
Optionally, the step of displaying a bookshelf adding prompt and an information recommendation prompt includes:
a bookshelf adding prompt is displayed on the electronic book reading interface;
and in response to the operation of adding the bookshelf prompt, canceling the display of the adding bookshelf prompt, and displaying an information recommendation prompt on the electronic book reading interface.
Optionally, the method further comprises:
and when the target recommendation information is displayed, quitting the electronic book reading interface.
Optionally, the step of displaying a bookshelf adding prompt and an information recommendation prompt includes:
a bookshelf adding prompt is displayed on the electronic book reading interface;
and responding to the operation of adding the bookshelf prompt, exiting the electronic book reading interface, and displaying an information recommendation prompt.
Optionally, the method further comprises:
and when the virtual reward object configuration is detected to be completed, displaying a reward configuration completion prompt corresponding to the virtual reward object.
Optionally, the target recommendation information is determined by the server using the obtained user reading data.
Optionally, the virtual reward object is determined by the service end by using the information duration of the target recommendation information.
Optionally, the virtual bonus object is bound to a first e-book identifier of an e-book exposed by the e-book reading interface, and the method further includes:
sending an electronic book reading permission obtaining request to the server side according to the virtual rewarding object; the server is used for starting the electronic book reading permission for the client when the second electronic book identification is verified to be consistent with the first electronic book identification.
Optionally, the target recommendation information includes any one of:
video information, picture information, text information.
Optionally, the virtual bonus object has expiration information.
Optionally, the virtual reward object comprises any one of:
virtual gift certificates, virtual currency, virtual points.
An information processing method is applied to a server side, and the method comprises the following steps:
when the confirmation operation of the display information recommendation prompt in the client is detected, determining target recommendation information and sending the target recommendation information to the client; the information recommendation prompt is displayed when the client detects that a specified event is triggered under an electronic book reading interface;
receiving reward configuration information sent by the client, and configuring a virtual reward object for acquiring the reading permission of the electronic book for the client according to the reward configuration information; and the reward configuration message is sent by the client when the target recommendation information is displayed.
Optionally, the step of determining target recommendation information includes:
acquiring reading data of a user;
and determining target recommendation information according to the user reading data.
Optionally, the method further comprises:
determining the information duration of the target recommendation information;
and determining a virtual reward object corresponding to the reward configuration message according to the information duration.
Optionally, the method further comprises:
acquiring a first electronic book identifier of the electronic book displayed on the electronic book reading interface, and establishing a binding relationship between the virtual reward object and the first electronic book identifier;
receiving an electronic book reading permission acquisition request sent by the client according to the virtual rewarding object; the electronic book reading permission obtaining request comprises a second electronic book identification of the current electronic book;
and when the second electronic book identifier is verified to be consistent with the first electronic book identifier, opening electronic book reading permission for the client.
Optionally, the target recommendation information includes any one of:
video information, picture information, text information.
Optionally, the virtual bonus object has expiration information.
Optionally, the virtual reward object comprises any one of:
virtual gift certificates, virtual currency, virtual points. An electronic device comprising a processor, a memory and a computer program stored on the memory and being executable on the processor, the computer program, when executed by the processor, implementing the steps of the method of information processing as described above.
A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method of information processing as set forth above.
The embodiment of the application has the following advantages:
in the embodiment of the application, when the fact that the specified event is triggered under the electronic book reading interface is detected, the information recommendation prompt is displayed, the target recommendation information is displayed in response to the confirmation operation of the information recommendation prompt, when the fact that the target recommendation information is displayed is detected to be completed, the reward configuration message is generated and sent to the server, the virtual reward object used for obtaining the electronic book reading permission is configured for the client side at the server side according to the reward configuration message, the combination of the electronic book reading interface and the information recommendation is achieved, the information recommendation mode is enriched, the virtual reward is set, and the success rate of the information recommendation is improved.
Drawings
In order to more clearly illustrate the technical solutions of the present application, the drawings needed to be used in the description of the present application will be briefly introduced below, and it is apparent that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without inventive labor.
FIG. 1 is a flow chart illustrating steps of a method for processing information according to an embodiment of the present application;
FIG. 2a is a schematic diagram of a graphical user interface provided by an embodiment of the present application;
FIG. 2b is a schematic diagram of another graphical user interface provided by an embodiment of the present application;
FIG. 2c is a schematic view of another graphical user interface provided by an embodiment of the present application;
FIG. 3 is a flow chart of steps in another method of information processing provided by an embodiment of the present application;
FIG. 4 is a schematic illustration of another graphical user interface provided by an embodiment of the present application;
FIG. 5 is a flow chart of steps in another method of information processing provided by an embodiment of the present application;
FIG. 6a is a schematic diagram of another graphical user interface provided by an embodiment of the present application;
FIG. 6b is a schematic diagram of another graphical user interface provided by an embodiment of the present application;
FIG. 7 is a flow chart of steps in another method of information processing provided by an embodiment of the present application;
FIG. 8 is a schematic illustration of another graphical user interface provided by an embodiment of the present application;
FIG. 9 is a flow chart of steps in another method of information processing provided by an embodiment of the present application;
fig. 10 is a schematic structural diagram of an information processing apparatus according to an embodiment of the present application;
fig. 11 is a schematic structural diagram of an information processing apparatus according to an embodiment of the present application.
Detailed Description
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, the present application is described in further detail with reference to the accompanying drawings and the detailed description. It is to be understood that the embodiments described are only a few embodiments of the present application and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
Referring to fig. 1, a flowchart illustrating steps of a method for processing information according to an embodiment of the present application is shown, where the method may be applied to a client, which may be a client for reading an electronic book.
Specifically, the method can comprise the following steps:
step 101, when detecting that a specified event is triggered under an electronic book reading interface, displaying an information recommendation prompt;
as an example, the specified event may include an exit operation to the e-book reading interface, such as clicking a button of the exit reading interface in the e-book reading interface.
Certainly, the specified event may also include other events, such as detecting that the client does not have an e-book reading permission of a next chapter of the current e-book, or detecting that the client does not perform a page turning operation within a preset reading duration, that is, detecting that the user suspends reading.
After the client is started, a user can select a certain electronic book, and then can enter an electronic book reading interface to read the electronic book, and under the electronic book reading interface, when a specified event is detected to be triggered, an information recommendation prompt can be displayed, for example, the information recommendation prompt can be 'see short video, and obtain gift certificates free of charge'.
In an embodiment of the present application, when the specified event is an exit operation of the electronic book reading interface, step 101 may include the following sub-steps:
and when the quitting operation of the electronic book reading interface is triggered, displaying a bookshelf adding prompt and an information recommending prompt.
The electronic book displayed on the electronic book reading interface can be an electronic book which is not added into the bookshelf.
For an electronic book without a bookshelf, when a user triggers an exit operation on an electronic book reading interface, a bookshelf adding prompt can be displayed, and if the bookshelf adding prompt is' like the book, just add a bookshelf bar? ", and may insert a presentation of an information recommendation cue.
In an example, the bookshelf adding prompt and the information recommendation prompt can be displayed in a pop-up window mode.
102, responding to the confirmation operation of the information recommendation prompt, and displaying target recommendation information;
as an example, the target recommendation information may be advertisement information, which may include any one of the following:
video information, picture information, text information.
The target recommendation information can be determined by the server side by using the obtained user reading data, the server side obtains the user reading data from the client side, and then the target recommendation information is screened according to the user reading data.
For example, the user reading data is the number of read chapters of the current electronic book, the server side can determine the information duration according to the number of read chapters, and then screen out the target recommendation information conforming to the information duration, and the information duration can be positively correlated with the number of read chapters, that is, the more the number of read chapters, the longer the information duration.
In a specific implementation, the information recommendation prompt may include a link of the target recommendation information, and when a confirmation operation of the user on the information recommendation prompt displayed by the client is detected, for example, an operation of clicking the link, the target recommendation information is obtained from the server and displayed, for example, a short video is played.
103, when it is detected that the target recommendation information is displayed completely, generating an incentive configuration message and sending the incentive configuration message to a server, so as to configure a virtual incentive object for acquiring the reading authority of the electronic book for the client at the server according to the incentive configuration message.
As an example, a virtual reward object may include any of:
virtual gift certificates, virtual currency, virtual points.
The virtual rewarding object can be determined by the server side by adopting the information duration of the target recommendation information, the server side determines the information duration of the target recommendation information, and then the virtual rewarding object is determined according to the information duration.
For example, the target recommendation information is a short video, the server may determine the playing time of the short video, and further determine the number or the type of the virtual reward objects by using the playing time, where the longer the playing time is, the more the number of the virtual reward objects is, and the longer the playing time is less than a first preset playing time, the type of the virtual reward objects is a virtual point, the longer the playing time is greater than the first preset playing time and less than a second preset playing time, the type of the virtual reward objects is a virtual gift certificate, and the longer the playing time is greater than the second preset playing time, the type of the virtual reward objects is virtual currency.
In one example, the virtual bonus object may have validity period information, and if the virtual bonus object is valid for 2019, the virtual bonus object may be used to obtain e-book reading rights only during the validity period.
The reward configuration message can be used for representing that the target recommendation information is displayed and completed at the client and requesting to configure a virtual reward object for the client, and can be generated by the client according to the target recommendation information, for example, the client can obtain the information duration of the target recommendation information and generate the reward configuration message by adopting the information duration, namely the reward configuration message can contain the information duration of the target recommendation information, so that the server can configure the corresponding virtual reward object according to the information duration in the reward configuration message.
Of course, the reward configuration message may also contain other information, such as the ID of the account currently logged into the client, to better configure the virtual reward object.
In specific implementation, whether the target recommendation information is displayed can be detected, specifically, whether the displayed duration is longer than the information duration of the target recommendation information or not can be detected, if so, the display is completed, whether the displayed duration is longer than a preset display duration or not can also be detected, and if so, the display is completed.
When it is detected that the target recommendation information is displayed, an incentive configuration message can be generated and sent to the server, and after receiving the incentive configuration message, the server can configure a virtual incentive object for acquiring the reading permission of the electronic book for the client according to the incentive configuration message, wherein the virtual incentive object can be specifically added to an account currently logged in by the client.
In an embodiment of the present application, the method may further include the steps of:
and when the virtual reward object configuration is detected to be completed, displaying a reward configuration completion prompt corresponding to the virtual reward object.
In a specific implementation, when it is detected that the server has completed configuration of the virtual bonus object, a bonus configuration completion prompt may be displayed at an original entry into the target recommendation information display, where the bonus configuration completion prompt may be corresponding to the virtual bonus object.
Specifically, the reward configuration completion prompt may include the type and/or number of the virtual reward objects, such as "congratulatively obtain n-point coupon" shown in fig. 2a, a pop-up window added with the bookshelf prompt shown in fig. 2b, and another pop-up window added with the bookshelf prompt shown in fig. 2c, and another pop-up obtain n-point coupon "shown in another interface (e.g., a main interface) exiting the electronic book reading interface.
In an embodiment of the application, the virtual bonus object may be bound to a first electronic book identifier of an electronic book exposed on the electronic book reading interface, and the method may further include the following steps:
sending an electronic book reading permission obtaining request to the server side according to the virtual rewarding object; the server is used for starting the electronic book reading permission for the client when the second electronic book identification is verified to be consistent with the first electronic book identification.
When the user needs to unlock the payment chapters in the current electronic book by adopting the virtual reward object, the client can acquire a second electronic book identifier of the current electronic book, and further generate an electronic book reading permission acquisition request according to the second electronic book identifier and the virtual reward object, and send the electronic book reading permission acquisition request to the server.
When an electronic book reading permission obtaining request is received, the server side can check whether a second electronic book identification is consistent with a first electronic book identification bound with the virtual reward object in the electronic book reading permission obtaining request, if not, the server side refuses to start the electronic book reading permission for the client side, if so, the server side can start the electronic book reading permission for the client side, and the user can further read the payment section of the current electronic book in the client side.
In the embodiment of the application, when the fact that the specified event is triggered under the electronic book reading interface is detected, the information recommendation prompt is displayed, the target recommendation information is displayed in response to the confirmation operation of the information recommendation prompt, when the fact that the target recommendation information is displayed is detected to be completed, the reward configuration message is generated and sent to the server, the virtual reward object used for obtaining the electronic book reading permission is configured for the client side at the server side according to the reward configuration message, the combination of the electronic book reading interface and the information recommendation is achieved, the information recommendation mode is enriched, the virtual reward is set, and the success rate of the information recommendation is improved.
Referring to fig. 3, a flowchart illustrating steps of a method for processing information according to an embodiment of the present application is shown, where the method may be applied to a client, and specifically may include the following steps:
step 301, when detecting that an exit operation on an electronic book reading interface is triggered, simultaneously displaying a bookshelf adding prompt and an information recommending prompt on the electronic book reading interface;
for an electronic book without a bookshelf, when a user triggers an exit operation on an electronic book reading interface, a bookshelf adding prompt can be displayed, and if the bookshelf adding prompt is' like the book, just add a bookshelf bar? And the information recommendation prompt can be displayed at the same time, for example, as shown in fig. 4, the same pop-up window is adopted to display the bookshelf adding prompt and the information recommendation prompt at the same time.
Step 302, responding to the confirmation operation of the information recommendation prompt, and displaying target recommendation information;
in a specific implementation, when a confirmation operation of a user on an information recommendation prompt displayed by a client is detected, if the confirmation operation is a click operation, target recommendation information is obtained from a server and displayed, for example, a short video is played.
Step 303, when it is detected that the target recommendation information is displayed, generating an incentive configuration message and sending the incentive configuration message to a server, so as to configure a virtual incentive object for acquiring the e-book reading right for the client at the server according to the incentive configuration message.
In a specific implementation, when it is detected that the target recommendation information is displayed, an incentive configuration message may be generated and may be sent to the server, and after receiving the incentive configuration message, the server may configure, for the incentive configuration message, a virtual incentive object for acquiring the e-book reading right for the client, and specifically, may add the virtual incentive object to an account currently logged in the client.
In the embodiment of the application, when the quitting operation of the electronic book reading interface is triggered, the bookshelf adding prompt and the information recommendation prompt are displayed on the electronic book reading interface at the same time, the target recommendation information is displayed in response to the confirmation operation of the information recommendation prompt, and when the target recommendation information is detected to be displayed completely, the reward configuration message is generated and sent to the server, so that the virtual reward object used for obtaining the electronic book reading permission is configured for the client side at the server side according to the reward configuration message, the information recommendation is embedded into the bookshelf adding prompt, the information recommendation is performed while the bookshelf adding prompt is displayed, the method is simple and convenient, and the information recommendation mode is enriched.
Referring to fig. 5, a flowchart illustrating steps of a method for processing information according to an embodiment of the present application is shown, where the method may be applied to a client, and specifically may include the following steps:
step 501, when detecting that an exit operation of an electronic book reading interface is triggered, displaying a bookshelf adding prompt on the electronic book reading interface;
for an electronic book without a bookshelf, when a user triggers an exit operation on an electronic book reading interface, a bookshelf adding prompt can be displayed, and if the bookshelf adding prompt is' like the book, just add a bookshelf bar? ", as shown in fig. 6a, the prompt of adding a bookshelf can be displayed in a pop-up window manner.
Step 502, in response to the operation of adding the bookshelf prompt, canceling the display of the adding bookshelf prompt, and displaying an information recommendation prompt on the electronic book reading interface;
after the prompt of adding the bookshelf is displayed, the user can select whether to add the bookshelf or not, after the operation of the user on the prompt of adding the bookshelf is detected, the display of the prompt of adding the bookshelf can be cancelled, and the information recommendation prompt can be continuously displayed on the electronic book reading interface, for example, as shown in fig. 6b, the information recommendation prompt of 'seeing short video and obtaining n gift certificates for free' is displayed on the electronic book reading interface in a pop-up window mode.
Step 503, responding to the confirmation operation of the information recommendation prompt, and displaying target recommendation information;
in a specific implementation, when a confirmation operation of a user on an information recommendation prompt displayed by a client is detected, if the confirmation operation is a click operation, target recommendation information is obtained from a server and displayed, for example, a short video is played.
Step 504, when it is detected that the target recommendation information is displayed completely, generating an incentive configuration message and sending the incentive configuration message to a server, so as to configure a virtual incentive object for acquiring the e-book reading right for the client at the server according to the incentive configuration message.
In a specific implementation, when it is detected that the target recommendation information is displayed, an incentive configuration message may be generated and may be sent to the server, and after receiving the incentive configuration message, the server may configure, for the incentive configuration message, a virtual incentive object for acquiring the e-book reading right for the client, and specifically, may add the virtual incentive object to an account currently logged in the client.
In an embodiment of the present application, the method may further include the steps of:
and when the target recommendation information is displayed, quitting the electronic book reading interface.
Since the user has operated the prompt of adding the bookshelf, the user can directly quit the electronic book reading interface after the target recommendation information is displayed.
In the embodiment of the application, when the quit operation of the electronic book reading interface is triggered, the adding bookshelf prompt is displayed on the electronic book reading interface, the adding bookshelf prompt is cancelled in response to the adding bookshelf prompt, the information recommendation prompt is displayed on the electronic book reading interface, the target recommendation information is displayed in response to the confirmation operation of the information recommendation prompt, when the target recommendation information is displayed completely, the reward configuration information is generated and sent to the server, so that the virtual reward object for acquiring the electronic book reading permission is configured for the client side according to the reward configuration information at the server side, the information recommendation is carried out after the adding bookshelf prompt operation is carried out, the electronic book reading mode does not need to quit, and the information recommendation mode is enriched.
Referring to fig. 7, a flowchart illustrating steps of a method for processing information according to an embodiment of the present application is shown, where the method may be applied to a client, and specifically may include the following steps:
step 701, when detecting that an exit operation of an electronic book reading interface is triggered, displaying a bookshelf adding prompt on the electronic book reading interface;
for an electronic book without a bookshelf, when a user triggers an exit operation on an electronic book reading interface, a bookshelf adding prompt can be displayed, and if the bookshelf adding prompt is' like the book, just add a bookshelf bar? ".
Step 702, responding to the operation of adding the bookshelf prompt, exiting the electronic book reading interface and displaying an information recommendation prompt;
after the bookshelf adding prompt is displayed, a user can select whether to add a bookshelf or not, and after the operation of the user on the bookshelf adding prompt is detected, the user can directly quit the electronic book reading interface and display the information recommendation prompt in other interfaces, for example, as shown in fig. 8, the information recommendation prompt of 'seeing short video and obtaining n gift certificates for free' is displayed in other interfaces in a pop-up window mode.
Step 703, responding to the confirmation operation of the information recommendation prompt, and displaying target recommendation information;
in a specific implementation, when a confirmation operation of a user on an information recommendation prompt displayed by a client is detected, if the confirmation operation is a click operation, target recommendation information is obtained from a server and displayed, for example, a short video is played.
Step 704, when it is detected that the target recommendation information is displayed, generating an incentive configuration message and sending the incentive configuration message to a server, so as to configure a virtual incentive object for acquiring the e-book reading right for the client at the server according to the incentive configuration message.
In a specific implementation, when it is detected that the target recommendation information is displayed, an incentive configuration message may be generated and may be sent to the server, and after receiving the incentive configuration message, the server may configure, for the incentive configuration message, a virtual incentive object for acquiring the e-book reading right for the client, and specifically, may add the virtual incentive object to an account currently logged in the client.
In the embodiment of the application, when the quitting operation of the electronic book reading interface is triggered, the bookshelf adding prompt is displayed on the electronic book reading interface, the electronic book reading interface is quitted in response to the bookshelf adding prompt, the information recommendation prompt is displayed, the target recommendation information is displayed in response to the confirmation operation of the information recommendation prompt, when the target recommendation information is detected to be displayed completely, the reward configuration message is generated and sent to the server, so that the virtual reward object for acquiring the electronic book reading permission is configured for the client side according to the reward configuration message, information recommendation is carried out after the electronic book reading mode is quitted, and the information recommendation mode is enriched.
Referring to fig. 9, a flowchart illustrating steps of a method for processing information according to an embodiment of the present application is shown, where the method may be applied to a server, and specifically may include the following steps:
step 901, when the confirmation operation of the display information recommendation prompt in the client is detected, determining target recommendation information and sending the target recommendation information to the client; the information recommendation prompt is displayed when the client detects that a specified event is triggered under an electronic book reading interface;
as an example, the target recommendation information may include any one of:
video information, picture information, text information.
After the client is started, a user can select a certain electronic book, and then can enter an electronic book reading interface to read the electronic book, and under the electronic book reading interface, when a specified event is detected to be triggered, an information recommendation prompt can be displayed, for example, the information recommendation prompt can be 'see short video, and obtain gift certificates free of charge'.
When the confirmation operation of the user on the information recommendation prompt displayed by the client is detected, such as clicking operation, the server can determine the target recommendation information, and then send the target recommendation information to the client for displaying at the client, such as playing short videos.
In an embodiment of the present application, the step of determining the target recommendation information may include the following sub-steps:
acquiring reading data of a user; and determining target recommendation information according to the user reading data.
In specific implementation, the server may obtain user reading data from the client, and then screen out target recommendation information according to the user reading data, for example, the user reading data is the number of read chapters of the current electronic book, the server may determine information duration according to the number of read chapters, and then screen out target recommendation information that conforms to the information duration, the information duration may be positively correlated with the number of read chapters, that is, the more the number of read chapters, the longer the information duration.
Step 902, receiving an incentive configuration message sent by the client, and configuring a virtual incentive object for acquiring the e-book reading right for the client according to the incentive configuration message; and the reward configuration message is sent by the client when the target recommendation information is displayed.
As an example, a virtual reward object may include any of:
virtual gift certificates, virtual currency, virtual points.
In one example, the virtual bonus object may have validity period information, and if the virtual bonus object is valid for 2019, the virtual bonus object may be used to obtain e-book reading rights only during the validity period.
When it is detected that the target recommendation information is displayed, an incentive configuration message can be generated and sent to the server, and after receiving the incentive configuration message, the server can configure a virtual incentive object for acquiring the reading authority of the electronic book for the client according to the incentive configuration message, and specifically, the virtual incentive object can be added to the account currently logged in the client.
In an embodiment of the present application, the method may further include the steps of:
determining the information duration of the target recommendation information; and determining a virtual reward object corresponding to the reward configuration message according to the information duration.
In a specific implementation, the server may determine an information duration of the target recommendation information, and then may determine the virtual reward object according to the information duration, if the target recommendation information is a short video, the server may determine a playing duration of the short video, and further determine the number or the type of the virtual reward object by using the playing duration, if the playing duration is longer, the number of the virtual reward object is larger, and if the playing duration is shorter than a first preset playing duration, the type of the virtual reward object is a virtual point, the playing duration is longer than the first preset playing duration and shorter than a second preset playing duration, the type of the virtual reward object is a virtual gift certificate, and the playing duration is longer than a second preset playing duration, and the type of the virtual reward object is virtual currency.
In an embodiment of the present application, the method further includes:
acquiring a first electronic book identifier of the electronic book displayed on the electronic book reading interface, and establishing a binding relationship between the virtual reward object and the first electronic book identifier; receiving an electronic book reading permission acquisition request sent by the client according to the virtual rewarding object; the electronic book reading permission obtaining request comprises a second electronic book identification of the current electronic book; and when the second electronic book identifier is verified to be consistent with the first electronic book identifier, opening electronic book reading permission for the client.
In a specific implementation, the server may obtain a first e-book identifier of the e-book displayed on the e-book reading interface, and establish a binding relationship between the virtual bonus object and the first e-book identifier.
When the user needs to unlock the payment chapters in the current electronic book by adopting the virtual reward object, the client can acquire a second electronic book identifier of the current electronic book, and further generate an electronic book reading permission acquisition request according to the second electronic book identifier and the virtual reward object, and send the electronic book reading permission acquisition request to the server.
When an electronic book reading permission obtaining request is received, the server side can check whether a second electronic book identification in the electronic book reading permission obtaining request is consistent with a first electronic book identification bound to the virtual reward object, if not, the server side refuses to start the electronic book reading permission for the client side, if so, the server side can start the electronic book reading permission for the client side, and then a user can read a payment section of a current electronic book in the client side.
In the embodiment of the application, when the confirmation operation of the display information recommendation prompt in the client is detected, the target recommendation information is determined and sent to the client, the information recommendation prompt is displayed when the client detects that the specified event is triggered under the electronic book reading interface, the reward configuration message sent by the client is received, the virtual reward object used for acquiring the electronic book reading permission is configured for the client according to the reward configuration message, and the reward configuration message is sent when the client finishes displaying the target recommendation information, so that the combination of the electronic book reading interface and the information recommendation is realized, the information recommendation mode is enriched, the virtual reward is set, and the success rate of the information recommendation is improved.
It should be noted that, for simplicity of description, the method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the embodiments are not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the embodiments. Further, those skilled in the art will also appreciate that the embodiments described in the specification are presently preferred and that no particular act is required of the embodiments of the application.
Referring to fig. 10, a schematic structural diagram of an information processing apparatus provided in an embodiment of the present application is shown, where the apparatus may be applied to a client, and specifically includes the following modules:
an information recommendation prompt presentation module 1001, configured to present an information recommendation prompt when it is detected that a specified event is triggered in an electronic book reading interface;
a target recommendation information presentation module 1002, configured to present target recommendation information in response to a confirmation operation of the information recommendation prompt;
an incentive configuration message sending module 1003, configured to generate an incentive configuration message and send the incentive configuration message to a server when it is detected that the target recommendation information is displayed, so as to configure, at the server, a virtual incentive object for acquiring an e-book reading right for the client according to the incentive configuration message.
In an embodiment of the present application, the specified event includes an exit operation on the electronic book reading interface, and the information recommendation prompt presenting module 1001 includes:
the system comprises an adding bookshelf and an information recommendation prompt display submodule, wherein the adding bookshelf prompt and the information recommendation prompt are used for displaying an adding bookshelf prompt and an information recommendation prompt when the condition that the quitting operation of an electronic book reading interface is triggered is detected; the electronic book displayed on the electronic book reading interface is an electronic book which is not added with a bookshelf.
In an embodiment of the application, the adding bookshelf and information recommendation prompt display sub-module includes:
and the simultaneous display unit is used for simultaneously displaying a bookshelf adding prompt and an information recommendation prompt on the electronic book reading interface.
In an embodiment of the application, the adding bookshelf and information recommendation prompt display sub-module includes:
the first adding bookshelf prompt display unit is used for displaying an adding bookshelf prompt on the electronic book reading interface;
and the reading interface maintaining display unit is used for responding to the operation of adding the bookshelf prompt, canceling the display of the adding bookshelf prompt and displaying the information recommendation prompt on the electronic book reading interface.
In an embodiment of the present application, the apparatus further includes:
and the electronic book reading interface quitting module is used for quitting the electronic book reading interface when the target recommendation information is displayed.
In an embodiment of the application, the adding bookshelf and information recommendation prompt display sub-module includes:
the second adding bookshelf prompt display unit is used for displaying an adding bookshelf prompt on the electronic book reading interface;
and the exit reading interface display unit is used for responding to the operation of adding the bookshelf prompt, exiting the electronic book reading interface and displaying the information recommendation prompt.
In an embodiment of the present application, the apparatus further includes:
and the reward configuration completion prompt display module is used for displaying a reward configuration completion prompt corresponding to the virtual reward object when the virtual reward object is detected to be configured completely.
In an embodiment of the application, the target recommendation information is determined by the server side by using the acquired user reading data.
In an embodiment of the application, the virtual bonus object is determined by the server side by using the information duration of the target recommendation information.
In an embodiment of the application, the virtual bonus object is bound to a first electronic book identifier of an electronic book displayed on the electronic book reading interface, and the apparatus further includes:
an electronic book reading permission obtaining request sending module, configured to send an electronic book reading permission obtaining request to the server according to the virtual rewarding object; the server is used for starting the electronic book reading permission for the client when the second electronic book identification is verified to be consistent with the first electronic book identification.
In an embodiment of the present application, the target recommendation information includes any one of:
video information, picture information, text information.
In one embodiment of the present application, the virtual bonus object has expiration date information.
In an embodiment of the application, the virtual bonus object comprises any one of:
virtual gift certificates, virtual currency, virtual points.
In the embodiment of the application, when the fact that the specified event is triggered under the electronic book reading interface is detected, the information recommendation prompt is displayed, the target recommendation information is displayed in response to the confirmation operation of the information recommendation prompt, when the fact that the target recommendation information is displayed is detected to be completed, the reward configuration message is generated and sent to the server, the virtual reward object used for obtaining the electronic book reading permission is configured for the client side at the server side according to the reward configuration message, the combination of the electronic book reading interface and the information recommendation is achieved, the information recommendation mode is enriched, the virtual reward is set, and the success rate of the information recommendation is improved.
Referring to fig. 11, a schematic structural diagram of an information processing apparatus provided in an embodiment of the present application is shown, where the apparatus may be applied to a server, and specifically includes the following modules:
the target recommendation information sending module 1101 is configured to, when a confirmation operation of a presentation information recommendation prompt in a client is detected, determine target recommendation information and send the target recommendation information to the client; the information recommendation prompt is displayed when the client detects that a specified event is triggered under an electronic book reading interface;
a virtual rewarding object configuration module 1102, configured to receive a rewarding configuration message sent by the client, and configure, according to the rewarding configuration message, a virtual rewarding object for acquiring an e-book reading right for the client; and the reward configuration message is sent by the client when the target recommendation information is displayed.
In an embodiment of the present application, the target recommendation information sending module 1101 includes:
the user reading data acquisition submodule is used for acquiring user reading data;
and the target recommendation information determining submodule is used for determining the target recommendation information according to the user reading data.
In an embodiment of the present application, the apparatus further includes:
the information duration determining module is used for determining the information duration of the target recommendation information;
and the virtual rewarding object determining module is used for determining the virtual rewarding object corresponding to the rewarding configuration message according to the information duration.
In an embodiment of the present application, the apparatus further includes:
the binding relation establishing module is used for acquiring a first electronic book identifier of the electronic book displayed on the electronic book reading interface and establishing the binding relation between the virtual reward object and the first electronic book identifier;
an electronic book reading permission obtaining request receiving module, configured to receive an electronic book reading permission obtaining request sent by the client according to the virtual reward object; the electronic book reading permission obtaining request comprises a second electronic book identification of the current electronic book;
and the electronic book reading permission starting module is used for starting the electronic book reading permission for the client when the second electronic book identifier is verified to be consistent with the first electronic book identifier.
In an embodiment of the present application, the target recommendation information includes any one of:
video information, picture information, text information.
In one embodiment of the present application, the virtual bonus object has expiration date information.
In an embodiment of the application, the virtual bonus object comprises any one of:
virtual gift certificates, virtual currency, virtual points.
In the embodiment of the application, when the confirmation operation of the display information recommendation prompt in the client is detected, the target recommendation information is determined and sent to the client, the information recommendation prompt is displayed when the client detects that the specified event is triggered under the electronic book reading interface, the reward configuration message sent by the client is received, the virtual reward object used for acquiring the electronic book reading permission is configured for the client according to the reward configuration message, and the reward configuration message is sent when the client finishes displaying the target recommendation information, so that the combination of the electronic book reading interface and the information recommendation is realized, the information recommendation mode is enriched, the virtual reward is set, and the success rate of the information recommendation is improved.
For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.
An embodiment of the present application also provides an electronic device, which may include a processor, a memory, and a computer program stored on the memory and capable of running on the processor, and when executed by the processor, the computer program implements the steps of the method for processing information as described above.
An embodiment of the present application further provides a computer-readable storage medium, on which a computer program is stored, which, when executed by a processor, implements the steps of the above method of information processing.
The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, apparatus, or computer program product. Accordingly, embodiments of the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
Embodiments of the present application are described with reference to flowchart illustrations and/or block diagrams of methods, terminal devices (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing terminal to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing terminal, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing terminal to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing terminal to cause a series of operational steps to be performed on the computer or other programmable terminal to produce a computer implemented process such that the instructions which execute on the computer or other programmable terminal provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
While preferred embodiments of the present application have been described, additional variations and modifications of these embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including the preferred embodiment and all such alterations and modifications as fall within the true scope of the embodiments of the application.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or terminal that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or terminal. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or terminal that comprises the element.
The above detailed description is provided for the information processing method, the electronic device, and the storage medium, and the specific examples are applied herein to explain the principles and embodiments of the present application, and the descriptions of the above embodiments are only used to help understand the method and the core ideas of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.

Claims (22)

1. An information processing method applied to a client, the method comprising:
when detecting that a specified event is triggered under an electronic book reading interface, displaying an information recommendation prompt;
responding to the confirmation operation of the information recommendation prompt, and displaying target recommendation information;
when the target recommendation information is detected to be displayed completely, generating an incentive configuration message and sending the incentive configuration message to a server, so that a virtual incentive object for acquiring the reading permission of the electronic book is configured for the client at the server according to the incentive configuration message.
2. The method of claim 1, wherein the specified event comprises an exit operation of the e-book reading interface, and wherein the step of presenting an information recommendation prompt when the specified event is triggered under the e-book reading interface comprises:
when detecting that the quitting operation of the electronic book reading interface is triggered, displaying a bookshelf adding prompt and an information recommendation prompt; the electronic book displayed on the electronic book reading interface is an electronic book which is not added with a bookshelf.
3. The method of claim 2, wherein the step of presenting a bookcase-added reminder and an information recommendation reminder comprises:
and simultaneously displaying a bookshelf adding prompt and an information recommendation prompt on the electronic book reading interface.
4. The method of claim 2, wherein the step of presenting a bookcase-added reminder and an information recommendation reminder comprises:
a bookshelf adding prompt is displayed on the electronic book reading interface;
and in response to the operation of adding the bookshelf prompt, canceling the display of the adding bookshelf prompt, and displaying an information recommendation prompt on the electronic book reading interface.
5. The method of claim 4, further comprising:
and when the target recommendation information is displayed, quitting the electronic book reading interface.
6. The method of claim 2, wherein the step of presenting a bookcase-added reminder and an information recommendation reminder comprises:
a bookshelf adding prompt is displayed on the electronic book reading interface;
and responding to the operation of adding the bookshelf prompt, exiting the electronic book reading interface, and displaying an information recommendation prompt.
7. The method of claim 1 or 2 or 3 or 4 or 5 or 6, further comprising:
and when the virtual reward object configuration is detected to be completed, displaying a reward configuration completion prompt corresponding to the virtual reward object.
8. The method of claim 1, wherein the target recommendation information is determined by the server using the obtained user reading data.
9. The method according to claim 1, wherein the virtual bonus object is determined by the server using the information duration of the target recommendation information.
10. The method of claim 1, wherein the virtual bonus object is bound to a first e-book identification of an e-book exposed by the e-book reading interface, the method further comprising:
sending an electronic book reading permission obtaining request to the server side according to the virtual rewarding object; the server is used for starting the electronic book reading permission for the client when the second electronic book identification is verified to be consistent with the first electronic book identification.
11. The method of claim 1, wherein the target recommendation information comprises any one of:
video information, picture information, text information.
12. The method of claim 1, wherein the virtual bonus object has expiration information.
13. The method of claim 1, wherein the virtual reward object comprises any one of:
virtual gift certificates, virtual currency, virtual points.
14. An information processing method, applied to a server, the method comprising:
when the confirmation operation of the display information recommendation prompt in the client is detected, determining target recommendation information and sending the target recommendation information to the client; the information recommendation prompt is displayed when the client detects that a specified event is triggered under an electronic book reading interface;
receiving reward configuration information sent by the client, and configuring a virtual reward object for acquiring the reading permission of the electronic book for the client according to the reward configuration information; and the reward configuration message is sent by the client when the target recommendation information is displayed.
15. The method of claim 14, wherein the step of determining target recommendation information comprises:
acquiring reading data of a user;
and determining target recommendation information according to the user reading data.
16. The method according to claim 14 or 15, characterized in that the method further comprises:
determining the information duration of the target recommendation information;
and determining a virtual reward object corresponding to the reward configuration message according to the information duration.
17. The method of claim 14, further comprising:
acquiring a first electronic book identifier of the electronic book displayed on the electronic book reading interface, and establishing a binding relationship between the virtual reward object and the first electronic book identifier;
receiving an electronic book reading permission acquisition request sent by the client according to the virtual rewarding object; the electronic book reading permission obtaining request comprises a second electronic book identification of the current electronic book;
and when the second electronic book identifier is verified to be consistent with the first electronic book identifier, opening electronic book reading permission for the client.
18. The method of claim 14, wherein the target recommendation information comprises any one of:
video information, picture information, text information.
19. The method of claim 14, wherein the virtual bonus object has expiration information.
20. The method of claim 14, wherein the virtual reward object comprises any one of:
virtual gift certificates, virtual currency, virtual points.
21. An electronic device, comprising a processor, a memory and a computer program stored on the memory and capable of running on the processor, the computer program, when executed by the processor, implementing the steps of the method of information processing according to any one of claims 1 to 20.
22. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method of information processing according to any one of claims 1 to 20.
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