CN104185071A - Interaction method and device - Google Patents
Interaction method and device Download PDFInfo
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- CN104185071A CN104185071A CN201410067093.XA CN201410067093A CN104185071A CN 104185071 A CN104185071 A CN 104185071A CN 201410067093 A CN201410067093 A CN 201410067093A CN 104185071 A CN104185071 A CN 104185071A
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Abstract
The invention discloses an interaction method and device. The method comprises sending an interaction instruction for requesting for interaction with a program; and receiving and displaying an interactive graphical interaction menu of the program, wherein the interaction menu comprises a function menu for guiding users to interacting with the program. According to the method provided in the invention, interaction with the program is realized through the interactive graphical interaction menu, wherein the interactive graphical interaction menu has rich interaction contents; and through the interaction menu, videos of the program can be played online, advertisement information in the program can be viewed and advertisement products can be purchased, thereby facilitating the users to interact with the program, and improving user experience.
Description
Technical field
The present invention relates to communication and field of computer technology, relate in particular to a kind of interactive approach and device.
Background technology
Along with scientific and technical development, the starting of people's life, amusement, working and learning becomes more and more diversified.A column is no longer the exclusive column of organizer, and the spectators' of column etc. enthusiasm is mobilized and linked up with column and interaction becomes particularly important.
At present, for example TV column, can only carry out interaction with the current activity of carrying out conventionally.And interactive mode only limits to phone or network messaging more.As can be seen here, current interaction mode, too simple, can not meet other demands of user, such as the content of detailed understanding column and information etc.Therefore, need a kind of interaction mode badly, solve that interaction mode in correlation technique is single, the problem of poor practicability.
Summary of the invention
The embodiment of the present invention provides a kind of interactive approach and device, and for overcoming, correlation technique interaction mode is single, the problem of poor practicability.
An interactive approach, comprises the following steps:
Send request with column and carry out interactive interaction instruction;
Receive and show the interactive menu of the interactive graphics of described column, wherein, described interactive menu comprises that guiding user and described column carry out interactive function menu.
The embodiment of the present invention, by the interactive menu of interactive graphics, realizes with column and carries out interaction.Wherein, guiding user and column that interactive menu comprises carry out interactive function menu, be convenient to user and understand interactive function, what be convenient to user's intuitive and convenient carries out interaction with column, facilitate user and column to carry out interactive time improving user's visual enjoyment by interactive menu, enriched user's interaction mode and interaction content, and improve user, experienced.
As technique scheme preferably, described in send request and carry out interactive interaction instruction with column before, described method also comprises:
Scan and obtain the Quick Response Code of described column;
Identify the Quick Response Code of described column;
Described sending request with column carried out interactive interaction instruction, comprising:
Success is identified after the Quick Response Code of described column, and the information sending request comprising according to described Quick Response Code and column carry out interactive interaction instruction.
The embodiment of the present invention realizes carries out interaction by Quick Response Code and column, and user can be obtained with column and be carried out interactive function by scanning Quick Response Code, easy and simple to handle, has further improved and has realized interactive efficiency, improves user and experiences.
As technique scheme preferably, described interactive menu comprises: one or more in television set function menu, interaction function menu, pleasantly surprised function menu;
Described television set function menu comprises: one or more in live subfunction menu, up-to-date subfunction menu, previous subfunction menu, search subfunction menu; Wherein, described live subfunction menu is for providing the column information playlist of described column place channel; Described up-to-date subfunction menu is for providing the montage of up-to-date first phase column of described column and/or the full version playlist of the up-to-date first phase column of described column; Described previous subfunction menu is for providing the broadcasting record of described column; Described search subfunction menu is for providing the function of search of the interactive information that described column is relevant;
Described interaction function menu comprises: interactive subfunction menu and/or news material subfunction menu; Wherein, described interactive subfunction menu is for providing the interaction function with described column; Described news material subfunction menu is for providing the function that news material is provided to described column;
Described pleasantly surprised function menu comprises: activity subfunction menu and/or affiliate's subfunction menu; Wherein, described activity subfunction menu is for providing the purchasing channel of the product of described column; Described affiliate's subfunction menu is for providing affiliate's information and/or described affiliate's the product advertising playlist of described column.
The embodiment of the present invention is by each function menu and each subfunction menu in interactive menu, user's interaction mode and interaction content have been enriched, make user can watch anywhere or anytime online live column or previous all columns, or according to own search column interested and check.Meanwhile, the embodiment of the present invention facilitates user to participate in column, carries out information interchange and interaction with column, for column group provides news material, becomes the owner of column; In addition, user can also check and buy the product in column by pleasantly surprised function menu, for user provides purchasing channel easily.Therefore interactive menu facilitates user and column to carry out interaction, facilitates user to carry out living and studying by interactive menu, has improved user's experience.
As technique scheme preferably, before described reception showing the interactive menu of interactive graphics of described column, described method also comprises:
Receive and show described interactive menu operation instruction card.
In the embodiment of the present invention, realized before display field object interactive menu, first to user, show the operation instruction card of this interactive menu, such as comprising user in this operation instruction card, by this operation instruction card, understand the using method of interactive menu or the information of column etc., facilitate user and column to carry out interaction, improved user's experience.
As technique scheme preferably, after receiving and showing the interactive menu of interactive graphics of described column, described method also comprises:
The selection instruction that reception is carried out the function menu in described interactive menu;
According to described selection instruction, send the instruction of obtaining of obtaining respective quadrature mutual information;
Receive and show the described interactive information getting.
The function menu that the embodiment of the present invention realizes by interactive menu obtains interactive information, facilitates user to recognize the more information relevant to program, is convenient to user and column and carries out interaction, improves user and experiences.
An interactive device, comprising:
The first sending module, carries out interactive interaction instruction for sending request with column;
The first processing module, for receiving and show the interactive menu of the interactive graphics of described column, wherein, described interactive menu comprises that guiding user and described column carry out interactive function menu.
As technique scheme preferably, described device also comprises:
Scan module, is applied in before described the first sending module sends request and carry out interactive interaction instruction with column, scans and obtain the Quick Response Code of described column;
Identification module, for identifying the Quick Response Code of described column;
Described the first sending module is used for successfully identifying after the Quick Response Code of described column, and the information sending request comprising according to described Quick Response Code and column carry out interactive interaction instruction.
As technique scheme preferably, described interactive menu comprises: one or more in television set function menu, interaction function menu, pleasantly surprised function menu;
Described television set function menu comprises: one or more in live subfunction menu, up-to-date subfunction menu, previous subfunction menu, search subfunction menu; Wherein, described live subfunction menu is for providing the column information playlist of described column place channel; Described up-to-date subfunction menu is for providing the montage of up-to-date first phase column of described column and/or the full version playlist of the up-to-date first phase column of described column; Described previous subfunction menu is for providing the broadcasting record of described column; Described search subfunction menu is for providing the function of search of the interactive information that described column is relevant;
Described interaction function menu comprises: interactive subfunction menu and/or news material subfunction menu; Wherein, described interactive subfunction menu is for providing the interaction function with described column; Described news material subfunction menu is for providing the function that news material is provided to described column;
Described pleasantly surprised function menu comprises: activity subfunction menu and/or affiliate's subfunction menu; Wherein, described activity subfunction menu is for providing the purchasing channel of the product of described column; Described affiliate's subfunction menu is for providing affiliate's information and/or described affiliate's the product advertising playlist of described column.
As technique scheme preferably, described device also comprises:
The second processing module, for before receiving in described the first processing module and showing the interactive menu of interactive graphics of described column, receives and shows described interactive menu operation instruction card.
As technique scheme preferably, described device also comprises:
Receiver module, for after receiving in described the first processing module and showing the interactive menu of interactive graphics of described column, receives the selection instruction that the function menu in described interactive menu is carried out;
The second sending module, for according to described selection instruction, sends the instruction of obtaining of obtaining respective quadrature mutual information;
The 3rd processing module, for receiving and showing the described interactive information getting.
The beneficial effect that the present invention brings comprises: by interactive menu, facilitate user and column to carry out interaction.By scanning Quick Response Code, can obtain interactive menu, make user and column set up interactive method more quick.In the embodiment of the present invention, by each function menu in interactive menu and each subfunction menu, user's interaction mode and interaction content have been enriched, make user can watch anywhere or anytime online live column or previous all columns, or according to own search column interested and check.Meanwhile, the embodiment of the present invention facilitates user to participate in column, carries out information interchange and interaction with column, for column group provides news material, becomes the owner of column; In addition, user can also check and buy the product in column by pleasantly surprised function menu, for user provides purchasing channel easily.Therefore interactive menu facilitates user and column to carry out interaction, facilitates user to carry out living and studying by interactive menu, has improved user's experience.
Other features and advantages of the present invention will be set forth in the following description, and, partly from specification, become apparent, or understand by implementing the present invention.Object of the present invention and other advantages can be realized and be obtained by specifically noted structure in the specification write, claims and accompanying drawing.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, for explaining the present invention, is not construed as limiting the invention together with embodiments of the present invention.In the accompanying drawings:
Fig. 1 is main method flow chart interactive in the embodiment of the present invention;
Fig. 2 carries out interactive detailed method flow chart by Quick Response Code in the embodiment of the present invention;
Fig. 3 shows in the embodiment of the present invention that interactive menu operation instruction card carries out interactive detailed method flow chart;
Fig. 4 is that in the embodiment of the present invention, the function menu by interactive menu obtains interactive information and carries out interactive detailed method flow chart;
Fig. 5 carries out interactive detailed method flow chart with live TV programme in the embodiment of the present invention;
Fig. 6 is the primary structure schematic diagram of interactive device in the embodiment of the present invention;
Fig. 7 is the detailed structure schematic diagram of the first interactive device in the embodiment of the present invention;
Fig. 8 is the detailed structure schematic diagram of the second interactive device in the embodiment of the present invention;
Fig. 9 is the detailed structural representation of the third interactive device in the embodiment of the present invention;
Figure 10 is the detailed structure schematic diagram in the embodiment of the present invention with the interactive device of all modules.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein, only for description and interpretation the present invention, is not intended to limit the present invention.
The interactive approach providing in the embodiment of the present invention can be realized such as mobile phone, panel computer etc. in the equipment of communication is provided.Interactive approach in the embodiment of the present invention, by the interactive menu of abundant in content easy to operate interactive graphics, carries out interaction with column.
Referring to Fig. 1, the interactive main method flow process in the embodiment of the present invention is as follows:
Step S101: send request with column and carry out interactive interaction instruction.
Preferably, this interaction instruction can trigger by pre-set button or default network address.For example user, in the default network address of terminal input, is to send request with column by content corresponding to this this default network address of default website address request and carries out interactive interaction instruction; For example user clicks pre-set button in default interface, clicks this pre-set button and is considered as sending request with column and carries out interactive interaction instruction.
Step S102: receive the also interactive menu of display field object interactive graphics, wherein, interactive menu comprises that guiding user and column carry out interactive function menu.
Preferably, interactive menu comprises: one or more in television set function menu, interaction function menu, pleasantly surprised function menu; Wherein,
Television set function menu comprises: one or more in live subfunction menu, up-to-date subfunction menu, previous subfunction menu, search subfunction menu; Wherein, live subfunction menu is for providing the column information playlist of column place channel; Up-to-date subfunction menu is for providing the montage of up-to-date first phase column of column and/or the full version playlist of the up-to-date first phase column of column; Previous subfunction menu is for providing the broadcasting record of column; Search subfunction menu is for providing the function of search of the interactive information that column is relevant;
Interaction function menu comprises: interactive subfunction menu and/or news material subfunction menu; Wherein, interactive subfunction menu is for providing the interaction function with column; News material subfunction menu is for providing the function that news material is provided to column;
Pleasantly surprised function menu comprises: activity subfunction menu and/or affiliate's subfunction menu; Wherein, activity subfunction menu is for providing the purchasing channel of the product of column; Affiliate's subfunction menu is for providing affiliate's information and/or affiliate's the product advertising playlist of column.
In addition, can the function menu in interactive menu be set depending on actual needs, all be applicable to the embodiment of the present invention, at this, not repeat one by one.
The embodiment of the present invention, by the interactive menu of interactive graphics, realizes with column and carries out interaction.Wherein, guiding user and column that interactive menu comprises carry out interactive function menu, be convenient to user and understand interactive function, what be convenient to user's intuitive and convenient carries out interaction with column, facilitate user and column to carry out interactive time improving user's visual enjoyment by interactive menu, the interaction mode and the interaction content that have enriched user, improved user's experience.
The exchange method providing in the embodiment of the present invention can be applied to TV column, also can be applied to On-the-spot Interaction activity, and this On-the-spot Interaction activity is such as being displaying propaganda activity etc.In the embodiment of the present invention, can connect by Quick Response Code and column, carry out interaction.In addition, in the embodiment of the present invention, before showing interactive menu, can also show the operation instruction card of this interactive menu, be convenient to user and understand how by interactive menu and column, to carry out interaction by this operation instruction card.In the embodiment of the present invention, can also can have subfunction menu by interactive menu, different subfunction menus feed back different interactive information.Below, by several simple embodiment, said method is elaborated.
Embodiment mono-
In the embodiment of the present invention, by Quick Response Code, carry out interactive method as shown in Figure 2, the method comprises:
Step S201: the Quick Response Code that scans and obtain column.
Step S202: the Quick Response Code of identification column.
Step S203: successfully identify after the Quick Response Code of column, the information sending request comprising according to described Quick Response Code and column carry out interactive interaction instruction.
Preferably, after the Quick Response Code of identification column, can also complete the concern to this column.
Step S204: receive the also interactive menu of display field object interactive graphics, wherein, interactive menu comprises that guiding user and column carry out interactive function menu.
The embodiment of the present invention realizes carries out interaction by Quick Response Code and column, and user can be obtained with column and be carried out interactive function by scanning Quick Response Code, easy and simple to handle, has further improved and has realized interactive efficiency, improves user and experiences.
Embodiment bis-
Referring to Fig. 3, take and show that interactive menu operation instruction card is example, the interactive approach in the embodiment of the present invention is elaborated, the method comprises:
Step S301: send request with column and carry out interactive interaction instruction.
Step S302: receive and show interactive menu operation instruction card.
Preferably, this interactive menu operation instruction card comprises the using method of this interactive menu and/or the relevant information of this column, and wherein, the relevant information of this column is as trend of the news of the brief introduction of column, column, column etc.
Step S303: send request the instruction of the interactive menu of column.
Preferably, the instruction of the interactive menu of this request column, can after user being detected to finish watching operation instruction card, automatically send, for example, the operation instruction card of interactive menu has 5, when user being detected, in the end on an operation instruction card, stop after default duration, automatically send request the instruction of the interactive menu of column; In addition, the instruction of the interactive menu of this request column can be also to trigger after the predetermined registration operation that operation instruction card is carried out being detected, and this predetermined registration operation such as user double-clicks, long this operation instruction card etc. of pressing.
Step S304: receive and display field object interactive menu.
In the embodiment of the present invention, realized before display field object interactive menu, first to user, show the operation instruction card of this interactive menu, such as comprising user in this operation instruction card, by this operation instruction card, understand the using method of interactive menu or the information of column etc., facilitate user and column to carry out interaction, improved user's experience.
Embodiment tri-
Referring to Fig. 4, the function menu of take by interactive menu obtains interactive information as example, and the exchange method in the embodiment of the present invention is elaborated, and the method comprises:
Step S401: send request with column and carry out interactive interaction instruction.
Step S402: receive the also interactive menu of display field object interactive graphics, wherein, interactive menu comprises that guiding user and column carry out interactive function menu.
Step S403: receive the selection instruction that the function menu in interactive menu is carried out.
Step S404: according to selection instruction, send the instruction of obtaining of obtaining respective quadrature mutual information.
Step S405: receive and show the interactive information getting.
The function menu that the embodiment of the present invention realizes by interactive menu obtains interactive information, facilitates user to recognize the more information relevant to program, is convenient to user and column and carries out interaction, improves user and experiences.
Embodiment tetra-
Referring to Fig. 5, to pass through Quick Response Code, carrying out interaction with TV column is example, and the interactive approach in the embodiment of the present invention is elaborated, and the method comprises:
Step S501: the Quick Response Code that scans and obtain current column on video screen.
Step S502: the Quick Response Code of identification column.
Step S503: successfully identify after the Quick Response Code of column, the information sending request comprising according to described Quick Response Code and column carry out interactive interaction instruction.
Step S504: receive and show interactive menu operation instruction card.
Step S505: send request the instruction of the interactive menu of column.
Step S506: receive and display field object interactive menu.
Step S507: receive the selection instruction that the live subfunction menu of the television set function menu in interactive menu is carried out.
Step S508: according to selection instruction, send the instruction of the card of the current play content of obtaining column.
Step S509: receive and show the card of the current play content of the column getting, wherein the card of this current play content comprises the program playlist of the television channel at this column place.
Preferably, in step S509, the program playlist of television channel is EPG list (Electronic Program Guide, electric program menu).
Step S510: receive the TV program information in program playlist is preset and selected operation, the instruction of the TV programme that this TV program information of the broadcasting triggering is corresponding.
Preferably, in touch screen this default to select operation can be that the list indication that the TV program information in program playlist is carried out is hit, given more directions and hit, singly refer to press, refer to press, singly refer to more a kind of in the gesture operations such as slip.
Step S511: play TV programme corresponding to TV program information of selecting in step S510.
The interaction of the TV column of embodiment of the present invention realization and current broadcasting, the TV column of watching the TV column place channel of current broadcasting, improves user and experiences.
In addition, the method for other function menus in interactive menu or subfunction menu being carried out to description in method that corresponding operation obtains corresponding interactive information and embodiment tetra-is similar, at this, do not repeat one by one, wherein:
Preferably, the montage of the up-to-date first phase column of this column providing by up-to-date subfunction menu and/or the full version playlist of up-to-date first phase column, can play the montage of new first phase column or the up-to-date first phase column of full version of this column online.Wherein, can also check by up-to-date subfunction menu the details of online play content.
Preferably, user selects after previous subfunction menu, and the broadcasting record of every first phase of this column is provided with the interface of the form of calendar.For example, user selects after previous subfunction menu, showing calendar of screen display, to select after exact date, then on screen, show the montage of this column under this exact date and the playlist of full version column user.After user selects an information in this playlist, on display screen, start to play corresponding column.
Preferably, search subfunction menu can be searched for according to the keyword of user's input.Wherein, by keyword has been mated to search with column information, the scope of search can, for the set of every first phase play content of this column, comprise the content relevant to this column.Preferably, after having searched for, on display screen, with the form display of search results of card, on the card of this display of search results, show the video play lists of each this column mating with keyword.
Preferably, interactive subfunction menu is for providing the interaction function with this column, and user can carry out information interchange by interactive subfunction menu and column, and for example user can put question to column, and obtains the answer of problem.
Preferably, news material subfunction menu is for the function that news material is provided to this column is provided, and the news material providing to column as user is when employed, and user can check prize-winning information from news material subfunction menu.
Preferably, activity subfunction menu, for the purchasing channel of the product of this column is provided, if when user wants to buy the product occurring in column, can be bought by the product list of this function.
Preferably, affiliate's subfunction menu is for providing affiliate's information and/or affiliate's the product advertising playlist of this column, user can obtain the affiliate's of this column contact method by affiliate's subfunction menu, can also pass through this affiliate's the online broadcast advertisement of product advertising playlist.
By each function menu in above-mentioned interactive menu and each subfunction menu, user's interaction mode and interaction content have been enriched, make user can watch anywhere or anytime online live column or previous all columns, or according to own search column interested and check.Meanwhile, the embodiment of the present invention facilitates user to participate in column, carries out information interchange and interaction with column, for column group provides news material, becomes the owner of column; In addition, user can also check and buy the product in column by pleasantly surprised function menu, for user provides purchasing channel easily.Therefore interactive menu facilitates user and column to carry out interaction, facilitates user to carry out living and studying by interactive menu, has improved user's experience.
The embodiment of the present invention also provides a kind of interactive device, and referring to Fig. 6, this device comprises:
The first sending module 601, carries out interactive interaction instruction for sending request with column;
The first processing module 602, for receiving the also interactive menu of display field object interactive graphics, wherein, interactive menu comprises that guiding user and column carry out interactive function menu.
Preferably, referring to Fig. 7, this device also comprises:
Scan module 603, is applied in before the first sending module sends request and carry out interactive interaction instruction with column, scans and obtain the Quick Response Code of column;
Identification module 604, for identifying the Quick Response Code of column;
The first sending module 601 is for successfully identifying after the Quick Response Code of column, and the information sending request comprising according to described Quick Response Code and column carry out interactive interaction instruction.
Preferably, interactive menu comprises: one or more in television set function menu, interaction function menu, pleasantly surprised function menu;
Television set function menu comprises: one or more in live subfunction menu, up-to-date subfunction menu, previous subfunction menu, search subfunction menu; Wherein, live subfunction menu is for providing the column information playlist of column place channel; Up-to-date subfunction menu is for providing the montage of up-to-date first phase column of column and/or the full version playlist of the up-to-date first phase column of column; Previous subfunction menu is for providing the broadcasting record of column; Search subfunction menu is for providing the function of search of the interactive information that column is relevant;
Interaction function menu comprises: interactive subfunction menu and/or news material subfunction menu; Wherein, interactive subfunction menu is for providing the interaction function with column; News material subfunction menu is for providing the function that news material is provided to column;
Pleasantly surprised function menu comprises: activity subfunction menu and/or affiliate's subfunction menu; Wherein, activity subfunction menu is for providing the purchasing channel of the product of column; Affiliate's subfunction menu is for providing affiliate's information and/or affiliate's the product advertising playlist of column.
Preferably, referring to Fig. 8, this device also comprises:
The second processing module 605, in the first processing module, receive and the interactive menu of display field object interactive graphics before, receive and show interactive menu operation instruction card.
Preferably, referring to Fig. 9, this device also comprises:
Receiver module 606, after the interactive menu at the first processing module reception display field object interactive graphics, receives the selection instruction that the function menu in interactive menu is carried out;
The second sending module 607, for according to selection instruction, sends the instruction of obtaining of obtaining respective quadrature mutual information;
The 3rd processing module 608, for receiving and showing the interactive information getting.
Referring to Figure 10, for the embodiment of the present invention comprises the detailed structure schematic diagram of the interactive device of all modules, in Figure 10, the function of each module describes in detail in embodiments of the present invention, at this, is not repeating.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt complete hardware implementation example, implement software example or in conjunction with the form of the embodiment of software and hardware aspect completely.And the present invention can adopt the form that wherein includes the upper computer program of implementing of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code one or more.
The present invention is with reference to describing according to flow chart and/or the block diagram of the method for the embodiment of the present invention, equipment (system) and computer program.Should understand can be in computer program instructions realization flow figure and/or block diagram each flow process and/or the flow process in square frame and flow chart and/or block diagram and/or the combination of square frame.Can provide these computer program instructions to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, the instruction of carrying out by the processor of computer or other programmable data processing device is produced for realizing the device in the function of flow process of flow chart or a plurality of flow process and/or square frame of block diagram or a plurality of square frame appointments.
These computer program instructions also can be stored in energy vectoring computer or the computer-readable memory of other programmable data processing device with ad hoc fashion work, the instruction that makes to be stored in this computer-readable memory produces the manufacture that comprises command device, and this command device is realized the function of appointment in flow process of flow chart or a plurality of flow process and/or square frame of block diagram or a plurality of square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make to carry out sequence of operations step to produce computer implemented processing on computer or other programmable devices, thereby the instruction of carrying out is provided for realizing the step of the function of appointment in flow process of flow chart or a plurality of flow process and/or square frame of block diagram or a plurality of square frame on computer or other programmable devices.
Obviously, those skilled in the art can carry out various changes and modification and not depart from the spirit and scope of the present invention the present invention.Like this, if within of the present invention these are revised and modification belongs to the scope of the claims in the present invention and equivalent technologies thereof, the present invention is also intended to comprise these changes and modification interior.
Claims (10)
1. an interactive approach, is characterized in that, comprises the following steps:
Send request with column and carry out interactive interaction instruction;
Receive and show the interactive menu of the interactive graphics of described column, wherein, described interactive menu comprises that guiding user and described column carry out interactive function menu.
2. method according to claim 1, is characterized in that,
Described send request carry out interactive interaction instruction with column before, described method also comprises:
Scan and obtain the Quick Response Code of described column;
Identify the Quick Response Code of described column;
Described sending request with column carried out interactive interaction instruction, comprising:
Success is identified after the Quick Response Code of described column, and the information sending request comprising according to described Quick Response Code and column carry out interactive interaction instruction.
3. method according to claim 1, is characterized in that,
Described interactive menu comprises: one or more in television set function menu, interaction function menu, pleasantly surprised function menu;
Described television set function menu comprises: one or more in live subfunction menu, up-to-date subfunction menu, previous subfunction menu, search subfunction menu; Wherein, described live subfunction menu is for providing the column information playlist of described column place channel; Described up-to-date subfunction menu is for providing the montage of up-to-date first phase column of described column and/or the full version playlist of the up-to-date first phase column of described column; Described previous subfunction menu is for providing the broadcasting record of described column; Described search subfunction menu is for providing the function of search of the interactive information that described column is relevant;
Described interaction function menu comprises: interactive subfunction menu and/or news material subfunction menu; Wherein, described interactive subfunction menu is for providing the interaction function with described column; Described news material subfunction menu is for providing the function that news material is provided to described column;
Described pleasantly surprised function menu comprises: activity subfunction menu and/or affiliate's subfunction menu; Wherein, described activity subfunction menu is for providing the purchasing channel of the product of described column; Described affiliate's subfunction menu is for providing affiliate's information and/or described affiliate's the product advertising playlist of described column.
4. method according to claim 3, is characterized in that,
Before described reception showing the interactive menu of interactive graphics of described column, described method also comprises:
Receive and show described interactive menu operation instruction card.
5. according to arbitrary described method in claim 1-4, it is characterized in that,
After receiving and showing the interactive menu of interactive graphics of described column, described method also comprises:
The selection instruction that reception is carried out the function menu in described interactive menu;
According to described selection instruction, send the instruction of obtaining of obtaining respective quadrature mutual information;
Receive and show the described interactive information getting.
6. an interactive device, is characterized in that, comprising:
The first sending module, carries out interactive interaction instruction for sending request with column;
The first processing module, for receiving and show the interactive menu of the interactive graphics of described column, wherein, described interactive menu comprises that guiding user and described column carry out interactive function menu.
7. device according to claim 6, is characterized in that, described device also comprises:
Scan module, is applied in before described the first sending module sends request and carry out interactive interaction instruction with column, scans and obtain the Quick Response Code of described column;
Identification module, for identifying the Quick Response Code of described column;
Described the first sending module is used for successfully identifying after the Quick Response Code of described column, and the information sending request comprising according to described Quick Response Code and column carry out interactive interaction instruction.
8. device according to claim 1, is characterized in that,
Described interactive menu comprises: one or more in television set function menu, interaction function menu, pleasantly surprised function menu;
Described television set function menu comprises: one or more in live subfunction menu, up-to-date subfunction menu, previous subfunction menu, search subfunction menu; Wherein, described live subfunction menu is for providing the column information playlist of described column place channel; Described up-to-date subfunction menu is for providing the montage of up-to-date first phase column of described column and/or the full version playlist of the up-to-date first phase column of described column; Described previous subfunction menu is for providing the broadcasting record of described column; Described search subfunction menu is for providing the function of search of the interactive information that described column is relevant;
Described interaction function menu comprises: interactive subfunction menu and/or news material subfunction menu; Wherein, described interactive subfunction menu is for providing the interaction function with described column; Described news material subfunction menu is for providing the function that news material is provided to described column;
Described pleasantly surprised function menu comprises: activity subfunction menu and/or affiliate's subfunction menu; Wherein, described activity subfunction menu is for providing the purchasing channel of the product of described column; Described affiliate's subfunction menu is for providing affiliate's information and/or described affiliate's the product advertising playlist of described column.
9. device according to claim 4, is characterized in that, described device also comprises:
The second processing module, for before receiving in described the first processing module and showing the interactive menu of interactive graphics of described column, receives and shows described interactive menu operation instruction card.
10. according to arbitrary described device in claim 6-9, it is characterized in that, described device also comprises:
Receiver module, for after receiving in described the first processing module and showing the interactive menu of interactive graphics of described column, receives the selection instruction that the function menu in described interactive menu is carried out;
The second sending module, for according to described selection instruction, sends the instruction of obtaining of obtaining respective quadrature mutual information;
The 3rd processing module, for receiving and showing the described interactive information getting.
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