CN112464110B

CN112464110B - Method, device, server, client, terminal and storage medium for conducting vein promotion in application with social function

Info

Publication number: CN112464110B
Application number: CN202011471262.8A
Authority: CN
Inventors: 胡桂标
Original assignee: Shanghai Yunyu Intelligent Technology Co ltd
Current assignee: Shanghai Yunyu Intelligent Technology Co ltd
Priority date: 2020-12-15
Filing date: 2020-12-15
Publication date: 2023-04-28
Anticipated expiration: 2040-12-15
Also published as: CN112464110A

Abstract

The invention relates to the technical field of Internet social contact, and provides a method, a device, a server, a client, a terminal and a storage medium thereof for conducting vein promotion in an application with a social contact function, wherein the method comprises the following steps: s1, acquiring a popularization request of information popularization of a popularization user at a client of an associated user of a target user of the popularization user; s2, inquiring the associated user; s3, sending the promotion content and/or the display instruction in the promotion request to the client of the associated user. By utilizing the knowledge of the popularization user to the target user, the possible demand in the associated user of the target user is presumed, and the popularization content is displayed to the client of the associated user of the target user through the social platform; the information popularization efficiency of common popularization users is greatly improved, the popularization cost is saved, and the opportunity that the popularization users find real demands is greatly improved; meanwhile, the method can bring economic benefits to target users and realize the value of human resources.

Description

Method, device, server, client, terminal and storage medium for conducting vein promotion in application with social function

Technical Field

The present invention relates to the field of social networking, and in particular, to a method, an apparatus, a server, a client, a terminal, and a storage medium for performing a web promotion in an application with a social networking function.

Background

In the existing instant messaging or internet application with social function, people promotion is a passive forwarding and spreading of people modes between users with user relations. The popularization information sent by you is not necessarily further sent or transferred by friends, the popularization information issued by you in creation applications such as a friend circle is not necessarily transferred or assisted by friends for further propaganda. The popularization process of the existing people vein transmission depends on whether friends of popularization users are willing to carry out transfer and share. For popularization users, the method has serious uncontrollability. The existing human vein popularization mode is generally poor in popularization effect. Meanwhile, users who wish to assist their friends in information promotion are likely to cause illegal advertisements to spread in friends' veins due to lack of professional auditing and judging capabilities of advertisement content, nature and legitimacy provided by the friends, which may cause the objection and cheating of other friends, and also cause enthusiasm for many people to assist others in promotion. By sending promotion information to friends or issuing promotion information in a self-creation space such as a friend circle, the promotion information is difficult to spread widely, and resonance of users of the spread audience is difficult to be caused. Obviously, in the existing vein popularization, the user utilizes own friend circle to release or forward information to other friends, so that the vein popularization is performed, the effect is poor, and the method is too ideal.

In addition, regarding the platform end of the existing instant messaging or other types of internet applications with social functions, the information popularization system of the platform is basically used for serving more professional group users, such as units, companies or organizations, and many of the information popularization systems need to be edited, released and managed through proprietary client application programs or modules. When the user is in information promotion, the information promotion method is mainly based on professional tools provided by the platform, and based on classification and characteristic parameters of potential target audience users provided by the platform, such as: gender, age, region, hobbies, etc. to select a target audience range. The actual demands of popularization users on popularization target objects cannot be really and effectively discovered, estimated and evaluated. In order to achieve the popularization effect or reach the target users of real demands, the popularization users often adopt a land-through net broadcasting mode to carry out popularization, the popularization cost is high, and the popularization effect is poor. The existing information popularization method of the platform end of the instant messaging or other types of internet applications with social functions is difficult for popularization users to efficiently put popularization information to users really requiring. For popularization users, the throwing cost is high and the throwing effect is poor.

Disclosure of Invention

The invention aims to: aiming at the problems existing in the prior art, the invention provides a method, a device, a server, a client, a terminal and a storage medium thereof for conducting vein promotion in an application with a social function, and the method, the device, the server, the client, the terminal and the storage medium thereof are used for predicting the possible demands in the associated users of the target users by utilizing the knowledge of the promotion users to the target users, and displaying promotion contents to the clients of the associated users of the target users through a social platform; the information popularization efficiency of common popularization users is greatly improved, the popularization cost is saved, and the opportunity that the popularization users find real demands is greatly improved; meanwhile, the method can bring economic benefits to target users and realize the value of human resources.

The technical scheme is as follows: the invention provides a method for promoting a vein in an application with a social function, which comprises the following steps: s1, acquiring a popularization request of information popularization of a popularization user at a client of an associated user of a target user of the popularization user; the target user is a user corresponding to the contact person of the popularization user, a participating user of the same-platform sub-application used by the popularization user, a user corresponding to the electronic business card stored by the popularization user, a user concerned by the popularization user and/or a user concerned by the popularization user; the associated users comprise primary associated users, secondary associated users, N-1 level associated users and/or N level associated users; the N-level associated user is a user corresponding to a contact person of the N-1 level associated user, a participating user of the same-platform sub-application used by the N-1 level associated user, a user corresponding to an electronic business card stored by the N-1 level associated user, a user concerned by the N-1 level associated user and/or a user concerned by the N-1 level associated user; the first-level associated user is a user corresponding to a contact person of the target user, a participating user of the same platform sub-application used by the target user, a user corresponding to an electronic business card stored by the target user, a user concerned by the target user and/or a user concerned by the target user; the promotion request comprises: popularization content and the target user; s2, inquiring the associated user; s3, sending the promotion content and/or the display instruction in the promotion request to the client of the associated user.

Further, after step S2, before step S3, the method further includes the following steps: and acquiring a display request for displaying the popularization content, which is sent by the associated user client.

Preferably, the promotion request further includes: screening setting, gender, age group, region, occupation, hobbies and the like of the associated user), matching keywords and/or popularizing and displaying requirement setting information.

Further, after step S1 and before step S2, the method further comprises: generating query conditions for querying the associated users according to the popularization request; and in S2, inquiring the associated user according to the inquiring condition.

Further, after step S2 and before step S3, the method further includes: and screening the queried associated users according to preset screening conditions.

Further, after step S1 and before step S3, the method further comprises: and generating an execution instruction for sending the promotion content and/or the display instruction to the associated user according to the promotion request.

Further, the associated user further comprises the target user and/or the promotion user.

Further, the method further comprises the following steps before the step S1 and the step S3: auditing the popularization request; if the verification is passed, executing the subsequent steps.

Further, if the audit is not passed, restarting from step S1, terminating execution of subsequent steps and/or executing the following steps: and sending prompt information which cannot pass the audit to the popularization user.

Preferably, the auditing the promotion request includes auditing: checking whether the target user sets popularization prohibition for the popularization user; checking whether the target user sets information popularization of the popularization user at the client side of the associated user, checking whether the popularization content accords with country, industry, platform rules and/or law rules, and checking whether the screening setting of the associated user accords with preset rules or not.

Further, after step S2 and before step S3, the method further includes the following steps: performing preset evaluation on promotion contents in the promotion request; the preset evaluation includes: keyword matching degree evaluation, promotion price evaluation, potential reading or interactive response evaluation; sending an evaluation result to the popularization user; and acquiring confirmation information of the popularization user for confirming and releasing the popularization request.

Further, the method also comprises the following steps: sending promotion expense and/or payment prompt information to the promotion user; and acquiring payment information for confirming the payment of the popularization user and/or the payment completion of the payment system.

Further, after step S1 and before step S3, the method further comprises the following steps: sending the promotion request to the target user; and acquiring the confirmation information sent by the target user.

Further, after step S1, the method further includes the steps of: and paying rewards to the popularization users, the target users and/or the associated users according to a preset flow.

Further, before step S1, the method further includes the following steps: acquiring an audit request submitted by the popularization user for auditing the popularization content; according to a preset auditing flow, auditing the popularization content; and if the verification passes, storing the popularization content and/or sending prompt information of passing verification to the popularization user.

Further, before step S1, or before step S1, after storing the promotion content and/or sending prompt information that the verification passes to the promotion user, the method further includes the following steps: acquiring a request for viewing and/or selecting the promotion content of the promotion user; and sending the stored selectable promotion content to the promotion user.

Further, in the execution process of step S3, the method further includes: acquiring a request for the target user to terminate or pause the display of the promotion content at the client of the associated user; terminating or suspending the presentation of the promotional content, or sending an instruction to terminate or suspend the presentation of the promotional content to a client of the associated user; and/or sending prompt information for stopping or suspending displaying the promotion content to the promotion user.

The invention also provides a device comprising: the promotion request acquisition module is used for acquiring a promotion request of information promotion of a promotion user at a client of an associated user of a target user; the target user is a user corresponding to the contact person of the popularization user, a participating user of the same-platform sub-application used by the popularization user, a user corresponding to the electronic business card stored by the popularization user, a user concerned by the popularization user and/or a user concerned by the popularization user; the associated users comprise primary associated users, secondary associated users, N-1 level associated users and/or N level associated users; the N-level associated user is a user corresponding to a contact person of the N-1 level associated user, a participating user of the same-platform sub-application used by the N-1 level associated user, a user corresponding to an electronic business card stored by the N-1 level associated user, a user concerned by the N-1 level associated user and/or a user concerned by the N-1 level associated user; the first-level associated user is a user corresponding to a contact person of the target user, a participating user of the same platform sub-application used by the target user, a user corresponding to an electronic business card stored by the target user, a user concerned by the target user and/or a user concerned by the target user; the promotion request comprises: popularization content and the target user; the associated user inquiry module is used for inquiring the associated user; and the promotion content and/or display instruction sending module is used for sending the promotion content and/or display instruction in the promotion request to the client of the associated user.

Further, the apparatus further comprises: and the display request acquisition module is used for acquiring a display request for displaying the popularization content, which is sent by the associated user client.

Further, the apparatus further comprises: the query condition generation module is used for generating query conditions for querying the associated users according to the popularization request; the associated user query module is also used for querying the associated user according to the query condition.

Further, the apparatus further comprises: and the user screening module is used for screening the queried associated users according to preset screening conditions.

Further, the apparatus further comprises: and the display execution instruction generation module is used for generating an execution instruction for sending the promotion content and/or the display instruction to the associated user according to the promotion request.

Further, the method further comprises the following steps: and the popularization request auditing module is used for auditing the popularization request.

Further, the apparatus further comprises: audit information prompt information: and the promotion request auditing module is used for sending the promotion request result prompt information to the promotion user.

Preferably, the promotion request auditing module includes: the popularization limit auditing unit is used for auditing whether the target user sets popularization prohibition for the popularization user and/or judging whether the target user sets information popularization prohibition for the relevant user at the client of the popularization user; the regulation auditing unit is used for auditing whether the popularization content accords with the national, industry, platform rules and/or laws and regulations; the matching rule checking unit is used for checking whether the screening setting of the associated user and the matching of the popularization content accord with a preset rule or not; and the display setting auditing unit is used for auditing whether the display instruction accords with the display requirement of the popularization user.

Further, the apparatus further comprises: the evaluation module is used for carrying out preset evaluation on the popularization request; the evaluation result sending module is used for sending an evaluation result to the popularization user; and the confirmation information acquisition module is used for acquiring the confirmation information for confirming and releasing the popularization request by the popularization user.

Further, the method further comprises the following steps: the payment prompt module is used for sending prompt information of promotion cost and/or payment to the promotion user; and the payment information acquisition module is used for acquiring payment information for confirming the payment of the popularization user and/or finishing the payment of the payment system.

Further, the method further comprises the following steps: the promotion request sending module is used for sending the promotion request to the target user; and the target user confirmation acquisition module is used for acquiring the confirmation information sent by the target user.

Further, the method further comprises the following steps: and the rewarding module is used for paying rewards to the popularization users, the target users and/or the associated users according to a preset flow, wherein the rewards are cash, prizes and/or point rewards.

Further, the method further comprises the following steps: an audit request acquisition module, configured to acquire an audit request submitted by the popularization user to audit the popularization content; the promotion content auditing module is used for auditing the promotion content according to a preset auditing flow; the popularization content storage module is used for storing the popularization content which is checked and passed after the verification of the popularization content checking module is passed; and the promotion content auditing result prompting module is used for sending prompting information of the auditing result of the promotion content auditing module to the promotion user.

Further, the method further comprises the following steps: the viewing request acquisition module is used for acquiring a request for viewing and/or selecting the promotion content by the promotion user; and the promotion content sending module is used for sending the stored promotion content to the promotion user.

Further, the apparatus further comprises: a termination or pause request acquisition module, configured to acquire a request for the target user to terminate or pause the presentation of the promotion content at the client of the associated user; the stopping or pausing request execution module is used for stopping or pausing the display of the promotion content or sending an instruction for stopping or pausing the display of the promotion content to the client of the associated user; and/or a termination or pause prompt sending module, which is used for sending prompt information for terminating or pausing the display of the promotion content to the promotion user.

The invention also provides a server, comprising: a processor and a memory; the memory is used for storing relevant programs and instructions of the device, and the processor is used for executing the method for promoting the pulse in the application with the social function.

The invention also provides a client, comprising: the promotion setting module is used for promoting users to select target users and setting promotion contents; the promotion request sending module is used for sending a promotion request for information promotion to the client of the associated user of the target user to the server by the promotion user; the target user is a user corresponding to the contact person of the popularization user, a participating user of the same-platform sub-application used by the popularization user, a user corresponding to the electronic business card stored by the popularization user, a user concerned by the popularization user and/or a user concerned by the popularization user; the associated users comprise primary associated users, secondary associated users, N-1 level associated users and/or N level associated users; the N-level associated user is a user corresponding to a contact person of the N-1 level associated user, a participating user of the same-platform sub-application used by the N-1 level associated user, a user corresponding to an electronic business card stored by the N-1 level associated user, a user concerned by the N-1 level associated user and/or a user concerned by the N-1 level associated user; the first-level associated user is a user corresponding to a contact person of the target user, a participating user of the same platform sub-application used by the target user, a user corresponding to an electronic business card stored by the target user, a user concerned by the target user and/or a user concerned by the target user; the promotion request comprises: popularization content and the target user; the promotion content and/or display instruction receiving module is used for receiving the promotion content and/or display instruction in the promotion request sent by the server; and the promotion content display module is used for displaying the promotion content and/or executing a display instruction at the terminal where the client of the associated user is located.

Further, the client further includes: and the display request sending module is used for sending a display request instruction for displaying the popularization content to the server by the associated user client.

Further, in the promotion setting module, further includes: the screening setting unit is used for screening setting of the popularization user on the associated user; the matched keyword setting unit is used for setting matched keywords for the popularization users; and/or a promotion and display requirement setting unit, which is used for setting various parameters or contents in the display instruction by the promotion user.

Further, the method further comprises the following steps: and the popularization request auditing information receiving module is used for receiving the auditing result prompt information of the popularization request, which is sent by the server.

Further, the client further includes: the limit setting module is used for setting prohibition or permission of popularization for the popularization user by the target user; and the target user is used for setting prohibition or permission of the popularization user to carry out information popularization on the client side of the associated user.

Further, the client further includes: the evaluation result acquisition module is used for acquiring a result of evaluating the popularization request in the popularization requests sent by the server by the popularization user; and the confirmation issuing module is used for sending confirmation information for confirming and issuing the popularization request to the server by the popularization user.

Further, the client further includes: the payment information acquisition module is used for receiving promotion cost and/or payment prompt information sent to the promotion user by the server; and the payment module is used for the popularization user to carry out payment operation.

Further, the client further includes: the promotion request receiving module is used for receiving the promotion request sent by the server by the target user; and the confirmation information sending module is used for sending confirmation information for confirming the popularization request to the server by the target user.

Further, the client further includes: and the rewarding acquisition module is used for receiving rewards paid by the popularization user, the target user and/or the associated user by the server according to a preset flow.

Further, the client further includes: the audit request sending module is used for sending audit requests for auditing the popularization contents to the server by the popularization users; and the auditing result acquisition module is used for receiving auditing result prompt information of the popularization content, which is sent by the server.

Further, the client further includes: the promotion content viewing and/or selecting request sending module is used for sending a request for viewing and/or selecting the promotion content to a server by the promotion user; and the pre-promotion content receiving module is used for receiving the stored selectable promotion content sent by the server by the promotion user.

Further, the client further includes: a termination or pause request sending module, configured to send, to a server, a request for terminating or pausing the presentation of the promotion content at the client of the associated user; the termination or pause instruction receiving and executing module is used for receiving and executing the instruction for terminating or pausing the display of the promotion content by the associated user; and/or a termination or pause prompt module, which is used for the target user and/or the popularization user to receive the prompt information of termination or pause of displaying the popularization content sent by the server.

The invention also provides a terminal, which comprises a memory, a processor and the client, wherein the memory is used for storing related programs and instructions of the client; the processor is used for executing relevant programs and instructions of the client.

The invention also provides a non-transitory computer readable storage medium, which when executed by a processor of a server, is capable of executing or running the method of conducting a vein promotion in an application with social functions.

The beneficial effects are that: aiming at the problems existing in the prior art, the invention provides a method, a device, a server, a client, a terminal and a storage medium thereof for conducting vein promotion in an application with a social function, and the method, the device, the server, the client, the terminal and the storage medium thereof are used for predicting the possible demands in the associated users of the target users by utilizing the knowledge of the promotion users to the target users, and displaying promotion contents to the clients of the associated users of the target users through a social platform; the information popularization efficiency of common popularization users is greatly improved, the popularization cost is saved, and the opportunity that the popularization users find real demands is greatly improved; meanwhile, the method can bring economic benefits to target users and realize the value of human resources.

The invention has the beneficial effects that:

1. the information popularization efficiency of common users is greatly improved, and the accurate release of popularization information is realized;

2. the popularization cost is saved, and the operation cost is reduced;

3. the opportunity of finding real demands of popularization users is greatly improved;

4. economic benefits can be brought to the target user, and the human resource value of the target user can be redeemed.

Drawings

FIG. 1 is a flowchart of a method for conducting a web promotion in a social enabled application in embodiment 1;

FIG. 2 is a schematic diagram of an associated user of a target user;

FIG. 3 is a flowchart of a method for conducting a web promotion in a social enabled application in accordance with embodiment 2;

FIG. 4 is a flowchart of a method for conducting a web promotion in a social enabled application in embodiment 3;

FIG. 5 is a flow chart of a method of conducting a web promotion in a social enabled application in accordance with embodiment 4;

FIG. 6 is a flow chart of a method of conducting a web promotion in a social enabled application in accordance with embodiment 5;

FIG. 7 is a flowchart of a method for conducting a web promotion in a social enabled application in accordance with embodiment 6;

FIG. 8 is a flowchart of a method for conducting a web promotion in a social enabled application in accordance with embodiment 7;

FIG. 9 is a flowchart of a method for conducting a web promotion in a social enabled application in accordance with embodiment 8;

FIG. 10 is a flowchart of a method for conducting a web promotion in a social enabled application in embodiment 9;

FIG. 11 is a flow chart of a method of conducting a web promotion in a social enabled application in accordance with embodiment 10;

FIG. 12 is a flowchart of a method for conducting a web promotion in a social enabled application in accordance with embodiment 11;

FIG. 13 is a flow chart of a method of conducting a web promotion in a social enabled application in accordance with embodiment 12;

FIG. 14 is a flowchart of a method for conducting a web promotion in a social enabled application in accordance with embodiment 13;

FIG. 15 is a block diagram of a device for conducting a demographic promotion in a social enabled application in accordance with embodiment 14;

FIG. 16 is a block diagram of a device for conducting a demographic promotion in a social enabled application in accordance with embodiment 15;

FIG. 17 is a block diagram showing a device for conducting a demographic promotion in a social networking application in accordance with embodiment 16;

FIG. 18 is a block diagram showing a device for conducting a demographic promotion in an application with social functionality in embodiment 17;

FIG. 19 is a block diagram of a device for conducting a demographic promotion in a social enabled application in accordance with embodiment 18;

FIG. 20 is a block diagram showing a device for conducting a demographic promotion in an application with social functionality in embodiment 19;

FIG. 21 is a block diagram of a device for conducting a demographic promotion in a social enabled application in accordance with embodiment 20;

FIG. 22 is a block diagram showing a device for conducting a social networking application in accordance with embodiment 21;

FIG. 23 is a block diagram of a device for conducting a demographic promotion in a social enabled application in accordance with embodiment 22;

FIG. 24 is a block diagram showing a device for conducting a demographic promotion in an application with social functionality in embodiment 23;

FIG. 25 is a block diagram of a device for conducting a demographic promotion in a social enabled application in accordance with embodiment 24;

FIG. 26 is a block diagram of a device for conducting a demographic promotion in a social enabled application in accordance with embodiment 25;

FIG. 27 is a block diagram of a device for conducting a demographic promotion in a social enabled application in accordance with embodiment 26;

FIG. 28 is a block diagram showing a device for conducting a demographic promotion in a social networking application in accordance with embodiment 27;

FIG. 29 is a block diagram of a device for conducting a demographic in a social enabled application in accordance with embodiment 28;

FIG. 30 is a block diagram of a server module for conducting a social networking promotion in an application in accordance with embodiment 29;

FIG. 31 is a block diagram of a client module for conducting a web promotion in a social enabled application in accordance with embodiment 30;

FIG. 32 is a block diagram of a client module for conducting a social networking promotion in an application in accordance with embodiment 31;

FIG. 33 is a block diagram of a client module for conducting a social networking promotion in an application in accordance with embodiment 32;

FIG. 34 is a block diagram of a client module for conducting a web promotion in a social enabled application in embodiment 33;

FIG. 35 is a block diagram of a client module for conducting a web promotion in a social enabled application in accordance with embodiment 34;

FIG. 36 is a block diagram of a client module for conducting a social networking promotion in an application in accordance with embodiment 35;

FIG. 37 is a block diagram of a client module for conducting a social networking promotion in an application in accordance with embodiment 36;

FIG. 38 is a block diagram of a client module for conducting a social networking promotion in an application in accordance with embodiment 37;

FIG. 39 is a block diagram of a client module for conducting a web promotion in a social enabled application in accordance with embodiment 38;

FIG. 40 is a block diagram of a client module for conducting a web promotion in a social enabled application in embodiment 39;

FIG. 41 is a block diagram of a client module for conducting a web promotion in a social enabled application in accordance with an embodiment 40;

FIG. 42 is a block diagram of a client module for conducting a social networking promotion in an application in accordance with embodiment 41;

fig. 43 is a block diagram of a terminal module for conducting a social networking application in accordance with embodiment 42.

Detailed Description

In order that those skilled in the art will better understand the present invention, a technical solution in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in which it is apparent that the described embodiments are only some embodiments of the present invention, not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the present invention without making any inventive effort, shall fall within the scope of the present invention.

It is noted that the terms "comprises" and "comprising," and any variations thereof, in the description and claims of the present invention and in the foregoing figures, are intended to cover a non-exclusive inclusion, such that a process, method, apparatus, article, or device that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed or inherent to such process, method, article, or device.

In embodiment 1, as shown in fig. 1, a method for conducting a web promotion in an application with social functions is provided, which includes the following steps:

s1, acquiring a popularization request of information popularization of a popularization user at a client of an associated user of a target user of the popularization user;

the target users are users corresponding to contacts of the popularization users, participating users of the same-platform sub-application used by the popularization users, users corresponding to the electronic business cards stored by the popularization users, users concerned by the popularization users and/or users concerned by the popularization users;

the associated users comprise a first-level associated user, a second-level associated user, an N-1-level associated user and/or an N-level associated user;

the N-level associated user is a user corresponding to a contact person of the N-1 level associated user, a participating user of the same-platform sub-application used by the N-1 level associated user, a user corresponding to an electronic business card stored by the N-1 level associated user, a user concerned by the N-1 level associated user and/or a user concerned by the N-1 level associated user;

the first-level associated user is a user corresponding to a contact person of the target user, a participating user of the same platform sub-application used by the target user, a user corresponding to an electronic business card stored by the target user, a user concerned by the target user and/or a user concerned by the target user;

The promotion request comprises: promotion content and target users.

Specifically, a social platform, such as an instant messaging platform or a server of other application platforms with social functions, obtains a popularization request of a user who wants to perform information popularization among platform users, namely a popularization user, and requests a client of an associated user of a target user on the social platform to perform information popularization.

The target users in the invention are certainly the same users with social function application as the popularization users.

In the traditional platform information promotion mode of the social platform or other application platforms, the platform cannot enable a promotion user to see user information of a target audience user due to privacy requirements, namely the promotion user cannot see user information of potential target audience users. Information promotional users typically select potential targeted audience by selecting user categories or feature attribute tags, such as selecting the distribution of promotional information such as advertisements among male users or targeted audience in the Shanghai region or above university's family. The selection of these categories usually means a huge number of target audience and high cost of information promotion. Meanwhile, because the popularization lacks real knowledge to the potential audiences, the selection method of the target audiences is difficult for the popularization to find the real potential demander and popularize the information to the potential real demander.

The popularization users only can request other users to help forward the popularization information according to the information popularization mode based on the people on the current social platform. The popularization information can only be sent to other users directly contacted with the popularization information by the popularization person or displayed to the users directly related to the popularization person, namely the users capable of viewing the user information. For example, the popularization information is directly sent to friends of the users in an information form, or is displayed in friends of the users or is published in creation space of the users, so that other users who pay attention to the users can see the information. That is, the targeted audience for promotional information can only be users that the publisher directly associates with or directly contacts. Whether other users are willing to help forward the popularization information or whether the popularization information is well forwarded, and the popularization users cannot know or master the popularization information.

The target audience of the promotion information in this embodiment is the associated user of the target user, rather than the target user. In this embodiment, the target audience is a user that cannot be directly contacted by the promotion information publisher, the target user is a direct associated user or a direct contact user of the promotion information publisher, and the promotion user can view the user information of the target user, but the promotion user cannot generally view the user information of the associated user of the target user directly.

In this embodiment, the target user may be a user corresponding to a contact of the promotion user, where the contact refers to a user having a user relationship with the promotion user. For example, the target user is a friend of the promotion user, shang You, or the like. The popularization users are familiar with the conditions of people behavior characteristics, social circles or hobbies and the like because of a certain user relationship with the contact users. The promotion user deduces the demand characteristics possibly possessed by the directly associated user through knowing the target user. For example, the popularization users are the king, and the contact person is Zhao Zong. Wang Zonghe Zhao Zong are mutually business friends. Wang Zong knowing some of the background and behavioral characteristics of Zhao Zong, the approximate social circle can be inferred because of Shang You of Zhao Zong.

In this embodiment, the target user may be a user who pays attention to and/or is concerned with the same platform, and the concerned person have a certain mutual knowledge due to communication or dynamic attention, and may also use the other party as the target user. For example, wang Zong focuses on bloggers, knows the information dynamics or behavior characteristics of bloggers, or Wang Zong focuses on bloggers Li Xiaojie in blogger applications, and can read Li Xiaojie behavior characteristics through interaction or comments of bloggers.

In this embodiment, the target user may also be a user participating in a certain sub-application of the social platform together with the promoting user, for example, a user in the same group chat with the promoting user, or a user in the same game, where the promoting user and the target user participate in a sub-application of the platform due to a certain requirement or preference. For example, wang Zong and many neighbors of the user participate in social group chat, and although the social group chat may not be friends or business friends, the social group chat is similar to the social group chat or living requirement of the user.

In this embodiment, the target user may also be a user corresponding to an electronic business card stored by the promotion user, and the stored user of the electronic business card is a user corresponding to an electronic business card unilaterally stored by the promotion user, where such a user does not necessarily have a user relationship with the promotion user, and does not necessarily have communication. If the popularization user can use the stored electronic business card user as a popularization target user, the popularization user range is greatly expanded. Of course, the premise is that the user of the social platform sets a target user in the personal setting that allows other strangers to take himself as a promotion. For example Wang Zong, because social opportunities exchange electronic business cards with Jiang Zong et al, while not friends or business friends, wang Zong compares knowledge of Jiang Zong behavioral characteristics or social circles, etc. through social opportunities or other means. Of course, wang Zong, other people's public electronic business cards may be searched based on knowledge or needs of the industry, and certain knowledge of the related industry is available, even if Wang Zong is simply unilaterally storing electronic business cards of the people he searches for.

In the present invention, the associated user of the target user refers to a user having an association relationship with the target user and/or an association relationship with the associated user of the target user, using the target user as a vein starting point, as shown in fig. 2. The associated users of the target user comprise a first-level associated user, a second-level associated user, an N-1-level associated user and/or an N-level associated user; the N-level associated user is a user corresponding to a contact person of the N-1 level associated user, a participating user of the same platform sub-application used by the N-1 level associated user, a user corresponding to an electronic business card stored by the N-1 level associated user, a user concerned by the N-1 level associated user and/or a user concerned by the N-1 level associated user. The first-level associated user of the target user is a user corresponding to a contact of the target user, a participating user of the same platform sub-application used by the target user, a user corresponding to an electronic business card stored by the target user, a user concerned by the target user and/or a user concerned by the target user. The target user can only see the user information of the primary association user or has direct association relation with the primary association user, and the target user can not see the user information of the secondary association user, and does not have direct association relation with the secondary association user. The popularization user can see the user information of the target user, has a direct association relationship with the target user, cannot see the user information of the 1-level association user of the target user, and does not have a direct association relationship with the 1-level association user of the target user. In actual implementation, the N-level associated user refers specifically to several levels or designates specifically as those levels, depending on the actual design and desired settings of the application with social functionality.

It should be noted that, because the relationship between the veins is complex, the relationship between the popularizing user and the first level associated user or the N level associated user of the target user must have a direct relationship, but the description of the relationship between the veins of the present invention is not affected.

Meanwhile, it should be noted that the associated users of the target user may also include the target user and the promotion user.

In the embodiment, the popularization user is certainly an associated user of the target user, and in the specific implementation, the popularization user can see the popularization display content of the user, and is also beneficial to the popularization user to observe the actual display effect of information popularization.

The promotion user requests that the promotion information is displayed at the client of the associated user of the target user, rather than the client of the target user. Because the popularization user has a certain user relationship or a direct communication condition with the target user, the popularization display information of the popularization user can be displayed to the target user in the self information display process of directly sending information to the opposite side or enabling the opposite side to see the similar WeChat friend circle. In the specific implementation, although the emphasis is placed on the display of the client of the associated user of the target user, the display may be performed on the client of the target user at the same time, so that the exposure range of the popularization information display may be increased, and the target user may also perform a certain supervision on the content of the popularization information displayed by the target user, thereby betting the trust of the target user.

In this embodiment, in order to save the promotion cost and improve the accuracy of promotion delivery, various restrictions and/or selection condition settings are generally included in the promotion request submitted by the promotion user. For example, the promotion request may include: screening settings of the associated users of the target users, such as association degree, gender, age bracket, region, occupation, hobbies and the like, matching keywords and promotion and presentation requirement setting information, such as presentation modes, charging modes, broadcasting time, time slots, times, specific positions of advertisement modules and the like.

Various promotion settings in the promotion request can be submitted by a promotion user once after one-time setting of the client, and can also be submitted to a server in steps. The server may also feed back for each setting at the time of step submission, e.g., may or may not, fail, etc.

The conventional setting and operation of setting, matching, screening and the like in the popularization requirement are similar to the conventional advertisement publishing operation of the existing social platform or network platform, and are not repeated here.

S2, inquiring the associated user.

Specifically, after acquiring a promotion request sent by a promotion user to an associated user of a target user, a server with a social function application cannot directly send promotion information or common information to a specific user like a server with a common application. Because the associated users of the target users are not fixed, are changed at any time and have a large number, in the embodiment, after receiving the promotion request of the promotion user, the server with the social function cannot directly know that the associated users of the target users are only those users. Therefore, before the promotion content is sent to the associated user of the target user, the query flow is required to be carried out, and the specific user of the associated user of the target user is queried. In practical implementation, a promotion user typically screens an associated user of a target user, and a server is more required to query the associated user first.

S3, sending promotion content and/or a presentation instruction in the promotion request to the client of the associated user.

Specifically, after the server with the social function application queries the associated user of the target user, the server sends promotion content and/or a presentation instruction in the promotion request to the queried client of the associated user.

In the invention, the promotion information is not forwarded to the associated user of the target user through the target user, the promotion information is displayed by the server through the promotion content display function module in the client of the associated user, the display module can be a general advertisement display module in the client of the social function application, and the promotion content and other advertisement information are displayed together; the system can also be a special display module which is different from the existing advertisement display module of the client and is only used for displaying the promotion content of promotion users in the application. The display content of the display modules is not normally opened at the consciousness of the user, and even can not be closed by the user. Typical presentation locations in a user client typically include: a starting transition page, a BANNER display position, a friend circle embedded display position, an embedded display position in a creative work, an embedded display position in a game and the like. In a specific practical implementation, a promotion user can generally pre-select a specific position where promotion contents are to be displayed in a promotion request.

Because the actual effect of displaying the promotion content relates to the factors of terminal difference of the client, the display requirement of the promotion user, management of the whole display content of the social function application and the like, the server with the social function application generally sends related display instructions while sending the promotion content to the client of the related user.

Embodiment 2, as shown in fig. 3, further includes the following steps after S2 and before S3 in embodiment 1:

and acquiring a display request for displaying the popularization content, which is sent by the client of the associated user.

Specifically, there are two methods for a server with a social function application to display promotion content at a terminal where a client is located: the method comprises the steps that promotion content and/or a display instruction are directly sent to a client side with social function application for a server, and the client side is required to display the promotion content or display the promotion content according to the display instruction; in another method, after a client of an associated user of a target user sends a display request to a server, the server sends promotion content to the client of the associated user after obtaining the display request of the client of the associated user.

Because the current client is usually a mobile phone client, and because of the limitations of various mobile phone operating systems, the client with social function application cannot always keep an online running state at ordinary times, and therefore, generally after the mobile phone client is awakened or a display module responsible for displaying promotion contents of the client is activated to run, a display request is sent to a server by the client, and the server sends the promotion contents to the client which puts forward a display requirement. In the above-mentioned display request, the client terminal generally does not limit specific popularization users in sending the display request.

If the client with the social function application is always in an operating state or the display module responsible for displaying the promotion content is always in an operating state, the client with the social function application can be directly sent to the client of the associated user by the server.

In practical implementation, because the terminal where the client with the social function application is located has a relatively large operating system limitation, and in order to better display the promotion content, the server generally sends the promotion content and/or the display instruction to the queried client of the associated user after acquiring the display request sent by the queried client of the associated user.

Embodiment 3, as shown in fig. 4, further includes the following steps after S1 and before S2 in embodiment 1:

generating a query condition for querying the associated user according to the popularization request;

specifically, the promotion user typically sets restrictions and/or selection conditions for the target user and/or associated users of the target user in the promotion request sent to the server. And the server generates the query conditions of the associated users of the query target user according to the limit and/or the selection conditions set by the popularization user in the popularization request.

In the actual operation of selecting target users, the popularization user may select a plurality of target users at one time. Since the popularization user is known to the target user in all cases, when the target user is selected, some selection conditions for the target user can be set, for example, the popularization user does not necessarily know the sex of the target user, and can set and select a male or female user as a real popularization target user.

Meanwhile, in order to save the promotion cost of the promotion user, the promotion user often sets conditions for further limiting and/or selecting the associated user of the target user. Such as gender, age, region, occupation, etc. of the associated user.

Therefore, before inquiring the associated user of the target user, the server generates an inquiry condition according to the popularization request of the popularization user and inquires the associated user.

Embodiment 4, as shown in fig. 5, further includes the following steps after step S2 and before step S3 in embodiment 1:

and screening the queried associated users according to preset screening conditions.

Specifically, when the server is implemented, in order to query the correct associated user according to the popularization requirement of the popularization pair, the query condition of querying the associated user can be generated first and then the associated user is queried as in embodiment 3 of the present invention. And the method can also be used for searching the associated users of all target users, and screening all searched associated users according to the limitation and/or the selection setting of the popularization user in the popularization request after obtaining all the associated user data. And the server sends promotion content and/or a display instruction to the associated user client conforming to the promotion requirement.

For the server, according to the popularization requirements of popularization users, query conditions are generated firstly, then related users are queried according to the query conditions, and screening according to the popularization requirements is performed after the related users of all target users are compared with the related users queried, so that the method is more efficient.

Embodiment 5, as shown in fig. 6, further includes the following steps after S1 and before S3 in embodiment 1:

and generating an execution instruction for sending promotion content and/or a presentation instruction to the associated user according to the promotion request.

Specifically, because the promotion user typically sets various settings and requirements for the presentation of the promotion content, such as setting a specific presentation time of the promotion content, a specific presentation time for the same associated user or a specific presentation module at the associated user client, such as a presentation in a transition page, a BANNER or an article insert ad slot, etc., in addition to setting various restrictions and/or selection conditions for the target user and/or the associated user of the target user in the transmitted promotion request. The server performs promotion content display on the client of the associated user, which is a complex and long execution process, and meanwhile, the server needs to process promotion requests of a plurality of promotion users, so that the server generates an execution instruction for sending promotion content and/or display instructions to the client of the associated user according to the promotion requests of the promotion users after obtaining the promotion requests of the promotion users, thereby ensuring that the promotion requests of a certain promotion user are well executed, and ensuring the system execution efficiency of the server when managing a plurality of promotion requests of a plurality of promotion users.

Embodiment 6, as shown in fig. 7, further includes the following steps before S1 and S3 in embodiment 1:

checking the popularization request;

if the verification is passed, executing the subsequent steps.

If the audit is not passed, restarting from S1, terminating the execution of the subsequent steps and/or executing the following steps:

and sending prompt information which cannot pass the audit to popularization users.

In particular, application servers with social functionality typically need to conduct the necessary audits for promotional content prior to release based on requirements that respect privacy requirements of potential target users, national and platform content compliance requirements, or whether presentation opportunities are viable, etc. After a popularization request is submitted by a popularization user, the server and the platform need to audit the popularization requirement submitted by the popularization user according to a preset audit flow before the popularization content or the display instruction in the popularization request is sent to the associated user of the target user.

Content that a social platform or server typically reviews includes:

whether the target user sets popularization prohibition for popularization users or other related potential popularization users is checked. Based on the privacy protection of the user or the acceptance intention of the user for popularizing the user, the user can set to allow or reject any other user to utilize the user as a target user for information popularizing, and can set to only allow one or a plurality of users to utilize the user as the target user for information popularizing. Therefore, when acquiring information promotion by a promotion user using a target user as a starting point, the server generally needs to audit and judge whether the promotion user is set by the selected target user to allow the promotion user to promote the information. If the target user sets permission that the promotion user can promote information by taking the promotion user as the target user, the server executes the subsequent steps of the embodiment.

And checking whether the target user sets settings for prohibiting other associated users from promoting information at the client side of the target user for which users are associated. The target user may set to allow or prohibit the server from sending the promotion information to the specific associated user of the target user, for the influence of the promotion content on the relationship between the target user and the associated user or for some protection of one or more associated users. That is, the target user allows the popularization user to perform information popularization, but not to all the associated users, but other associated users are set to perform popularization, and the associated users cannot perform popularization.

And checking whether the popularization content accords with the national, industry, platform rules and regulations. It is common for social platforms to be complied with for reviews of promotional content included in promotional requests submitted by promotional users that are national, industry, and platform compliant. In addition to compliance of promotion content in the promotion request, the promotion content and associated users should be subjected to matching verification conforming to countries, industries or platforms, for example, promotion information such as wine should not be sent to minor users among the associated users, etc., although the wine advertising content itself may be compliance.

Checking whether screening setting and/or popularization and display requirement setting of the associated user accord with preset rules. Because the display module, the display space and the time of the promotion content of the associated user are limited, in reality, a plurality of promotion users can simultaneously carry out promotion operation on one target user, so that the display resource of the associated user display module of the target user cannot meet the requirements of all people, and therefore the server needs to carry out screening setting on all promotion requests and checking whether the promotion display requirement setting accords with preset rules.

If the one or more audits are not met, restarting or stopping executing the subsequent steps from the first step or sending prompt information which can not pass the audits to the popularization users.

Otherwise, this embodiment is identical to embodiment 1, and will not be described here again.

Embodiment 7, as shown in fig. 8, further includes the following steps after S2 and before S3 in embodiment 1:

carrying out preset evaluation on promotion contents in the promotion request;

sending an evaluation result to popularization users;

acquiring confirmation information of a popularization user for confirming and issuing a popularization request;

if the information that the popularization user refuses to release the popularization request is obtained, the execution of the subsequent steps is ended.

Specifically, the popularization user has a certain knowledge about the target user, but for the associated user of the target user, the popularization user can only infer through the knowledge about the target user because the popularization user cannot directly check the associated user of the target user. But in practice, the situation of the specific associated user is not known to the popularization user. For example, there are how many associated users the target user has, how many associated users are the contact users of the target user, how many target users are commonly participating in group chat users, age composition, gender composition, status of certain potential needs, etc. among the associated users of the target user.

In order to enable a popularization user to carry out information popularization more efficiently, a server or a platform of the social function application can evaluate the actual state of an associated user of the request content and the target user in the popularization request after acquiring the popularization request of the popularization user in the first step. And generating evaluation results including keyword matching degree, potential demand quantity and the like, and naturally possibly also including evaluation results of the cost, namely the price, required to be paid for information popularization.

After the server of the social function application generates the evaluation result, the evaluation result information is sent to popularization users, in particular to evaluation information such as prices.

If the server acquires the confirmation instruction or information sent by the popularization user after the evaluation information is sent to the popularization user, the execution of the subsequent steps is continued. If the server acquires the confirmation information refused by the popularization user, the execution of the subsequent steps is ended.

Otherwise, this embodiment is identical to embodiment 1, and a detailed description thereof will be omitted.

Embodiment 8, as shown in fig. 9, further includes the following steps after S1 and before S3 in embodiment 1:

sending promotion cost and/or payment prompt information to a promotion user;

and acquiring payment information for confirming the payment of the popularization user and/or the payment completion of the payment system.

Specifically, the platform is charged for expressing information promotion activities in order to obtain profits or in order to strive for profits by the target user. And sending promotion expense and/or payment prompt information to the promotion user.

If the popularization user willing to pay for the information popularization, the server executes the subsequent steps after acquiring payment information confirming the payment of the popularization user and/or the payment completion of the payment system. If the payment or payment completion information of the popularization user is not received within the preset time, the execution of the subsequent steps is terminated.

Embodiment 9, as shown in fig. 10, further includes the following steps after S1 and before S3 in embodiment 1:

sending popularization request information of a popularization user to a target user;

after the confirmation information sent by the target user is obtained, the subsequent step is carried out, otherwise, the subsequent step is terminated.

Specifically, a promotion request of a promotion user is sent to a target user in order to protect the interests of the target user. So that the target user can audit the popularization information of the popularization user.

If the target user agrees to the confirmation information, the subsequent step is executed, and if the confirmation information refused by the target user is acquired, the subsequent step is not executed.

Embodiment 10, as shown in fig. 11, further includes the following steps after S1 of embodiment 1:

and paying rewards to popularization users, target users and/or associated users according to a preset flow. The rewards are cash, prizes or point rewards, etc.

Specifically: to encourage potential target users to utilize their own personal resources to help promote users to conduct information promotion. After the first step of implementation mode 1 is completed, rewards are paid to the popularization users, the target users and the associated users of the target users according to a preset flow.

Embodiment 11, as shown in fig. 12, further includes the following steps before S1 of embodiment 1:

acquiring an audit request for a popularization user to submit audit popularization contents;

auditing popularization contents according to a preset auditing flow; the promotion content can be a ready-made advertisement provided by a platform or can be advertisement content which is produced and stored in a server by a promotion user.

If the verification passes, the promotion content is stored and/or prompt information of the verification passing is sent to the promotion user.

Specifically, the content that the popularization user performs the review of the popularization display content is added before the first step of the embodiment 1. Thus, popularization users can be ready to popularize and display contents in advance. And the information popularization efficiency of popularization users is improved.

After obtaining a promotion and display content request submitted by a promotion user, a server; and the server or the platform audits the popularization and display content according to a preset audit flow. If the verification is passed, the promotion content is stored in the server side, and information that the promotion user passes the verification is sent.

Example 12, as shown in fig. 13, further includes the following steps after the step of example 11 and before the step S1 of example 1:

acquiring a request for a popularization user to view and/or select popularization contents;

and sending the stored selectable promotion content to the promotion user.

Specifically, the promotion content in the promotion request of the promotion user can be ready-made advertisement provided by the application platform with social function, or can be advertisement content which is produced by the promotion user and stored in the server. After the server obtains the request of the promotion user for viewing or selecting promotion display content, the server sends the prestored promotion content to the promotion user. The promotion user can select from the promotion display content authored by himself or the promotion display content provided by the platform and available for use. Promotion and display content creation is not an easy matter, and various factories can make promotion contents for product promotion, and promotion users can select promotion contents of the factories from the promotion contents to help the factories to promote, so that benefits are obtained.

Otherwise, this embodiment is identical to embodiment 1 or 11, and a detailed description thereof will be omitted.

Embodiment 13, as shown in fig. 14, further includes the following steps in the execution of S3 in embodiment 1:

Acquiring a request of a target user to terminate or pause the display of promotion content at a client of an associated user;

terminating or suspending the presentation of the promotional content, or sending an instruction to the client of the associated user to terminate or suspend the presentation of the promotional content;

and/or sending prompt information for stopping or suspending displaying the promotion content to the promotion user.

Specifically, because the influence of the target user on the promotion presentation content of the promotion user to the associated user of the target user is hardly expected. There are some contents that may cause complaints of the associated users of the target users, and thus the step of adding intervention actions such as suspension of ongoing promotion actions by the target users is performed in step S3 in embodiment 1. The relationship between the target user and the target user associated user can be alleviated.

Embodiment 14, as shown in fig. 15, provides an apparatus for promoting a person in an application with a social function, including:

the promotion request acquisition module is used for acquiring a promotion request of information promotion of a promotion user at a client of an associated user of a target user;

the promotion request comprises: popularization content and target users;

the associated user inquiry module is used for inquiring the associated user;

and the promotion content and/or display instruction sending module is used for sending promotion content and/or display instructions in the promotion requests to clients of the associated users.

Specifically, after acquiring a promotion request for promoting content presentation of an associated user of a target user sent by a promotion user from a client, the promotion request acquisition module inquires about which users the associated user of the target user is, and finally sends promotion content and/or a presentation instruction to the client of the associated user of the inquired target user.

Embodiment 15, as shown in fig. 16, the apparatus of embodiment 14 further includes:

the display request acquisition module is used for acquiring a display request for displaying the promotion content sent by the client of the associated user before the promotion content and/or the display instruction sending module sends the promotion content and/or the display instruction after the associated user inquiry module inquires the associated user.

Specifically, the promotion content and/or display instruction sending module sends the promotion content and/or display instruction to the client after the client is activated or the module responsible for displaying the promotion content in the client is activated, and the display request instruction sent by the client is obtained.

Embodiment 16, as shown in fig. 17, the apparatus of embodiment 14 further includes:

the query condition generation module is used for generating query conditions for querying the associated user according to the popularization request before the associated user is queried by the associated user query module after the popularization request acquisition module acquires the popularization request;

the associated user query module is also used for querying the associated user according to the query condition.

Specifically, the associated user query module certainly performs the associated user query action of the target user according to the query condition, and the query condition is generated by the query condition generation module from the popularization request acquisition module according to the content in the popularization request.

Embodiment 17, as shown in fig. 18, the apparatus of embodiment 14 further includes:

and the user screening module is used for screening the inquired associated users according to the limit and/or selection condition setting in the popularization request before the popularization content and/or the display instruction sending module sends the popularization content and/or the display instruction in the popularization request after the associated users are inquired by the associated user inquiry module.

Specifically, the promotion content and/or presentation instruction sending module only takes the relevant user screened by the user screening module according to the limitation and/or selection condition in the promotion request as a sending object.

Embodiment 18, as shown in fig. 19, the apparatus of embodiment 14 further includes:

the display execution instruction generation module is used for generating an execution instruction for sending the promotion content and/or the display instruction to the associated user before the promotion content and/or the display instruction in the promotion request are sent by the promotion content and/or display instruction sending module after the promotion request is acquired by the promotion request acquisition module according to the promotion request.

Embodiment 19, as shown in fig. 20, in the apparatus of embodiment 14, after the promotion request obtaining module obtains the promotion request, before the associated user querying module queries the associated user, the apparatus further includes:

And the popularization request auditing module is used for auditing the popularization request.

Embodiment 20 as shown in fig. 21, in the apparatus of embodiment 19, further comprising:

audit information prompt information: and the popularization request auditing module is used for sending the result prompt information of the popularization request to the popularization user.

Embodiment 21, as shown in fig. 22, the promotion request auditing module of the apparatus of embodiment 19 further includes:

the popularization limit auditing unit is used for auditing whether the target user sets popularization prohibition for the popularization user and/or judging whether the target user sets popularization prohibition for the associated user and carries out information popularization on the client of the popularization prohibition user;

the regulation checking unit is used for checking whether the popularization content accords with the national, industry, platform rules and/or laws and regulations;

the matching rule checking unit is used for checking whether the matching between the screening setting of the associated user and the popularization content accords with a preset rule;

the display setting auditing unit is used for auditing whether the display instruction accords with the display requirement of the popularization user.

Embodiment 22, as shown in fig. 23, in the apparatus of embodiment 14, after the associated user querying module queries the associated user, before the promotion content and/or presentation instruction sending module sends the promotion content and/or presentation instruction, the apparatus further includes:

The evaluation module is used for carrying out preset evaluation on the popularization request;

the evaluation result sending module is used for sending an evaluation result to popularization users;

and the confirmation information acquisition module is used for acquiring the confirmation information of the popularization request which is confirmed and issued by the popularization user.

Embodiment 23, as shown in fig. 24, in the apparatus of embodiment 14, before the promotion content and/or presentation instruction sending module sends the promotion content and/or presentation instruction, further includes:

the payment prompt module is used for sending prompt information of promotion cost and/or payment to the promotion user;

and the payment information acquisition module is used for acquiring payment information for confirming the payment of the popularization user and/or finishing the payment of the payment system.

Embodiment 24, as shown in fig. 25, in the apparatus of embodiment 14, after the promotion request obtaining module obtains the promotion request and before the promotion content and/or the display instruction sending module sends the promotion content and/or the display instruction in the promotion request, further includes:

the popularization request sending module is used for sending a popularization request to the target user;

and the target user confirmation acquisition module is used for acquiring the confirmation information sent by the target user.

In embodiment 25, as shown in fig. 26, in the apparatus of embodiment 14, after the promotion request obtaining module obtains the promotion request, the apparatus further includes:

And the rewarding module is used for paying rewards to the popularization users, the target users and/or the associated users according to a preset flow, wherein the rewards are cash, prizes and/or point rewards.

Embodiment 26, as shown in fig. 27, in the apparatus of embodiment 14, before the promotion request obtaining module obtains the promotion request, further includes:

the audit request acquisition module is used for acquiring audit requests of audit popularization contents submitted by popularization users;

the popularization content auditing module is used for auditing the popularization content according to a preset auditing flow;

the popularization content storage module is used for storing the popularization content which is checked and passed after the verification of the popularization content checking module is passed;

and the promotion content auditing result prompting module is used for sending prompting information of the auditing result of the promotion content auditing module to a promotion user.

Embodiment 27, as shown in fig. 28, before the promotion request obtaining module of the device in embodiment 14 obtains a promotion request, or before the promotion request obtaining module of the device in embodiment 26 obtains the promotion request, before the promotion content storage module stores promotion content, and/or before the promotion content audit result prompt module sends prompt information, further includes:

The viewing request acquisition module is used for acquiring a request for viewing and/or selecting popularization contents of a popularization user;

and the promotion content sending module is used for sending the stored promotion content to the promotion user.

Embodiment 28, as shown in fig. 29, the apparatus of embodiment 14 further includes:

the termination or pause request acquisition module is used for acquiring a request of a target user for terminating or pausing the display of the promotion content at the client of the associated user;

the stopping or pausing request execution module is used for stopping or pausing the display of the promotion content or sending an instruction for stopping or pausing the display of the promotion content to a client of an associated user;

and/or a termination or pause prompt sending module is used for sending prompt information for stopping or pausing the display of the promotion content to the promotion user.

Embodiment 29, this embodiment provides a server, including: a processor and a memory; the memory is used to store relevant programs, instructions for the apparatus as described in embodiments 14 to 28, and the processor is used to perform the method for conducting a web promotion in a social enabled application as described in embodiments 1 to 13.

As shown in fig. 30, the server 1000 may be provided as a server. The server 1000 includes a processing component 1022 that further includes one or more processors and memory resources represented by memory 1032 for storing instructions, such as application programs, executable by the processing component 1022. The application programs stored in memory 1032 may include one or more modules each corresponding to a set of instructions. Further, the processing component 1022 is configured to execute instructions to perform the method of calling a vehicle owner.

The server 1000 may also include a power component 1026 configured to perform power management of the server 1000, a wired or wireless network interface 1050 configured to connect the server 1000 to a network, and an input output (I/O) interface 1058. The server 1000 may operate based on an operating system stored in memory 1032, such as Windows Server, macOS XTM, unixTM, linuxTM, freeBSDTM, or the like.

Embodiment 30, as shown in fig. 31, provides a client, including:

and the promotion setting module is used for promoting users to select target users and setting promotion contents. Specifically, a promotion user can select a specific target user and select promotion content through a promotion setting module of the client;

and the promotion request sending module is used for sending a promotion request for promoting information to the client of the associated user of the target user to the server by the promotion user. Specifically, the promotion request sending module sends the selected target user and promotion content information to the server after the promotion user selects the target user and promotion content through the promotion setting module;

the promotion request comprises: popularization content and the target user;

the promotion content and/or display instruction receiving module is used for receiving promotion content and/or display instructions in promotion requests sent by the server. Specifically, the client receives promotion content and/or a display instruction in a promotion request sent by the server through a terminal where the client is located;

and the promotion content display module is used for displaying promotion content and/or executing display instructions at the terminal where the client of the associated user is located. Specifically, the promotion content display module associated with the client of the user displays promotion content through display hardware of a terminal where the client is located, such as a mobile phone, a PAD and other terminals.

In embodiment 31, as shown in fig. 32, before the promotion content display module displays promotion content, the client in embodiment 30 further includes:

and the display request sending module is used for associating the user client to send a display request instruction for displaying the promotion content to the server.

Specifically, after the client in the terminal is activated or the client terminal module embedded in the promotion presentation module in embodiment 30 is activated, the client sends a presentation request for presenting promotion content to the server. The server is told that the promotion content and or the display instruction can be sent to the client.

Embodiment 32, as shown in the drawing, the promotion setting module of the client of embodiment 30 further includes:

and the screening setting unit is used for promoting the screening setting of the user on the associated user. Specifically, the screening setting unit may set a degree of association of the associated user, such as a specific association level or a screening condition of gender, age group, area, occupation, hobbies, and the like;

and the matching keyword setting unit is used for promoting the user to set the matched keywords. Specifically, the promoting user may set a matching keyword of the associated user of the target user, for example, set a keyword "sales". When the subsequent server queries the related user, the content related to 'sales' in the user information of the query object is analyzed to be used as a matching condition for matching the popularization requirement;

And/or a promotion and display requirement setting unit, which is used for promoting the user to set various parameters or contents in the display instruction. Specifically, the promotion user can set the display mode, the broadcast time, the time interval, the frequency, the specific position of the advertisement module and the like of the promotion content in the client of the associated user through the promotion display requirement setting unit.

Embodiment 33 is as shown in the drawing, in the client in embodiment 30, after the promotion request sending module sends the promotion request, before the promotion content and/or the presentation instruction receiving module receives the promotion content and/or the presentation instruction, the method further includes:

and the popularization request auditing information receiving module is used for receiving the auditing result prompt information for the popularization request sent by the server.

Embodiment 34, as shown in fig. 35, further includes, in the client of embodiment 29:

the limit setting module is used for setting prohibition or permission of popularization for popularization users by target users; the information promotion method is used for setting prohibition or permission of the targeted user to promote the information of the promotion user at the client of the associated user. Specifically, the target user sets which potential promotion users can carry out information promotion by taking the potential promotion users as target users, the target users can allow or prohibit the setting of the permission or prohibition of all the potential promotion users, and the target users can also set specific individual potential promotion users or specific several potential promotion users. The target user may also set to prohibit or allow information promotion to those associated users, thereby protecting individual associated users from the disruption of information promotion.

Embodiment 35, as shown in fig. 36, further includes, in the client of embodiment 30:

the evaluation result acquisition module is used for acquiring the result of evaluating the popularization request in the popularization requests sent by the popularization user server;

and the confirmation issuing module is used for sending confirmation information for confirming and issuing the popularization request to the server by the popularization user.

Embodiment 36, as shown in fig. 37, further includes, in the client of embodiment 30:

the payment information acquisition module is used for receiving promotion cost and/or payment prompt information sent to the promotion user by the server;

and the payment module is used for promoting the user to carry out payment operation.

Embodiment 37, as shown in fig. 38, the client of embodiment 30 further includes:

the promotion request receiving module is used for receiving a promotion request sent by the server by a target user;

and the confirmation information sending module is used for sending confirmation information for confirming the popularization request to the server by the target user.

Embodiment 38, as shown in fig. 39, further includes, in the client of embodiment 30:

and the rewarding acquisition module is used for receiving rewards paid by the server according to a preset flow by the popularization user, the target user and/or the associated user.

Embodiment 39, as shown in fig. 40, further includes, in the client of embodiment 30:

The audit request sending module is used for sending audit requests for auditing popularization contents to the server by the popularization users;

and the auditing result acquisition module is used for receiving auditing result prompt information for the popularization content, which is sent by the server.

Embodiment 40, as shown in the figure, further includes in the client of embodiment 39:

the promotion content viewing and/or selecting request sending module is used for sending a request for viewing and/or selecting promotion content to the server by a promotion user;

and the pre-promotion content receiving module is used for receiving the stored selectable promotion content sent by the server by the promotion user.

Embodiment 41, as shown in the figure, further includes, in the client of embodiment 30:

a termination or pause request sending module, configured to send a request for terminating or pausing the presentation of the promotion content at the client of the associated user to the server by the target user;

the termination or pause instruction receiving and executing module is used for associating a user to receive and execute instructions for terminating or pausing the display of the promotion content;

and/or a termination or pause prompt module, which is used for receiving the prompt information of termination or pause of displaying the promotion content sent by the server by the target user and/or the promotion user.

Embodiment 42 provides a terminal, which is characterized by comprising a memory, a processor, and a client as described in embodiments 30 to 41, where the memory is configured to store a program and instructions related to the client; the processor is used for executing relevant programs and instructions of the client. The terminal device as the interaction device of the server described in embodiment 29 may be applied to the method embodiments shown in the cooperation with embodiments 1 to 13.

As shown in fig. 43, the terminal 900 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, or the like.

Referring to fig. 43, terminal 900 can include one or more of the following components: a processing component, a memory 904, a power component 906, a multimedia component 908, an audio component 910, an input/output (I/O) interface 912, a sensor component 914, and a communication component 916.

The processing component 902 generally controls overall operation of the terminal 900, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component 902 may include one or more processors 920 to execute instructions to perform all or part of the steps of the methods described above. Further, the processing component 902 can include one or more modules that facilitate interaction between the processing component 902 and other components. For example, the processing component 902 can include a multimedia module to facilitate interaction between the multimedia component 908 and the processing component 902.

The memory 904 is configured to store various types of data to support operation at the terminal 900. Examples of such data include instructions for any application or method operating on terminal 900, contact data, phonebook data, messages, pictures, videos, and the like. The memory 904 may be implemented by any type of volatile or nonvolatile memory device or combination thereof, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk.

The power supply component 906 provides power to the various components of the terminal 900. Power supply components 906 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for terminal 900.

The multimedia component 908 includes a screen between the terminal 900 and the user that provides an output interface. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensor may sense not only the boundary of a touch or slide action, but also the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 908 includes a front-facing camera and/or a rear-facing camera. The front camera and/or the rear camera may receive external multimedia data when the terminal 900 is in an operation mode, such as a photographing mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have focal length and optical zoom capabilities.

The audio component 910 is configured to output and/or input audio signals. For example, the audio component 910 includes a Microphone (MIC) that is configured when the terminal 900 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode

Is arranged to receive an external audio signal. The received audio signals may be further stored in the memory 904 or transmitted via the communication component 916. In some embodiments, the audio component 910 further includes a speaker for outputting audio signals.

The I/O interface 912 provides an interface between the processing component 902 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: homepage button, volume button, start button, and lock button.

The sensor assembly 914 includes one or more sensors for providing status assessment of various aspects of the terminal 900. For example, sensor assembly 914 may detect the on/off state of terminal 900, the relative positioning of the components, such as the display and keypad of terminal 900, the sensor assembly 914 may also detect the change in position of terminal 900 or a component of terminal 900, the presence or absence of user contact with terminal 900, the orientation or acceleration/deceleration of terminal 900, and the change in temperature of terminal 900. The sensor assembly 914 may include a proximity sensor configured to detect the presence of nearby objects without any physical contact. The sensor assembly 914 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 914 may also include an acceleration sensor, a gyroscopic sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

Communication component 916 is configured to facilitate communication between terminal 900 and other devices, either wired or wireless. Terminal 900 can access a wireless network based on a communication standard, such as WiFi, an operator network (e.g., 2G, 3G, 4G, or 5G), or a combination thereof. In one exemplary embodiment, the communication component 916 receives broadcast signals or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, the communication component 916 further includes a Near Field Communication (NFC) module to facilitate short range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the terminal 900 can be implemented by one or more Application Specific Integrated Circuits (ASICs), digital Signal Processors (DSPs), digital Signal Processing Devices (DSPDs), programmable Logic Devices (PLDs), field Programmable Gate Arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic elements for executing the methods described above.

From the above description of the embodiments, it will be apparent to those skilled in the art that the external command execution technical solution provided in the present invention may be implemented by software plus necessary general hardware platform, or may be implemented by hardware, but in many cases, the former is a preferred embodiment. Based on such understanding, the technical solution of the present invention may be embodied essentially or in a part contributing to the prior art in the form of a software product stored in a storage medium (e.g. ROM/RAM, magnetic disk, optical disk) comprising instructions for causing a terminal device (which may be a mobile phone, a computer, a server, or a network device, etc.) to perform the method according to the embodiments of the present invention.

Embodiment 43, this embodiment provides a non-transitory computer-readable storage medium, which when executed by a processor of a server, is capable of executing or running a method of promoting a web page in a social-enabled application as in embodiments 1 to 13.

In one embodiment of the present invention, a non-transitory readable storage medium is provided for storing instructions for performing the steps of:

The promotion request comprises: popularization content and the target user;

s2, inquiring the associated user;

All of the features of the user information indexing method embodiments described above are incorporated herein by reference into this storage medium embodiment.

The sequence of the embodiments of the present invention is only for description, and does not represent the advantages and disadvantages of the embodiments.

The foregoing description of the preferred embodiments of the invention is not intended to limit the invention to the precise form disclosed, and any such modifications, equivalents, and alternatives falling within the spirit and scope of the invention are intended to be included within the scope of the invention.

Claims

1. A method for conducting a web promotion in an application having social functions, comprising the steps of:

s1, a server acquires a popularization request for information popularization of a popularization user at a client of an associated user of a target user;

the target user is a user corresponding to the contact person of the popularization user, a participating user of the same-platform sub-application used by the popularization user, a user corresponding to the electronic business card stored by the popularization user, a user concerned by the popularization user and/or a user concerned by the popularization user;

the associated users comprise primary associated users, secondary associated users, N-1 level associated users and/or N level associated users;

the next-stage associated user is a user corresponding to a contact person of the previous-stage associated user, a participating user of the same-platform sub-application used by the previous-stage associated user, a user corresponding to an electronic business card stored by the previous-stage associated user, a user focused by the previous-stage associated user and/or a user focused by the previous-stage associated user;

the promotion request comprises: popularization content and the target user;

s2, the server inquires about the associated user;

and S3, the server sends the promotion content and/or the display instruction in the promotion request to the client of the associated user.

2. The method for conducting a web promotion in a social enabled application of claim 1, further comprising, after step S2, prior to step S3, the steps of:

and acquiring a display request for displaying the popularization content, which is sent by the associated user client.

3. The method for conducting a promotional offer in a social enabled application of claim 1, wherein the offer request further comprises: and setting information of screening setting, matching keywords and/or promotion and presentation requirements of the associated users.

4. The method for conducting a web promotion in a social enabled application of claim 1, further comprising, after step S1, before step S2:

Generating query conditions for querying the associated users according to the popularization request;

and in S2, inquiring the associated user according to the inquiring condition.

5. The method for conducting a social networking application of claim 1, further comprising, after step S2 and before step S3:

6. The method for conducting a web promotion in a social enabled application of claim 1, further comprising, after step S1, before step S3:

and generating an execution instruction for sending the promotion content and/or the display instruction to the associated user according to the promotion request.

7. The method of conducting a social networking promotion in a social enabled application of claim 1, wherein the associated user further comprises the target user and/or the promoting user.

8. The method for conducting a social networking application of claim 1, further comprising the steps of, prior to step S1 and S3:

auditing the popularization request;

if the verification is passed, executing the subsequent steps.

9. The method for conducting a web promotion in a social enabled application of claim 8, wherein if the audit is not passed, restarting from step S1, terminating execution of subsequent steps, and/or performing the steps of:

and sending prompt information which cannot pass the audit to the popularization user.

10. The method of conducting a promotional offer in a socially enabled application of claim 8, wherein auditing the offer request comprises auditing:

checking whether the target user sets popularization prohibition for the popularization user; checking whether the target user sets information popularization of the popularization user at the client side of the associated user, checking whether the popularization content accords with country, industry, platform rules and/or law rules, and checking whether the screening setting of the associated user accords with preset rules or not.

11. The method for conducting a web promotion in a social enabled application of claim 1, further comprising the steps of, after step S2, before step S3:

performing preset evaluation on promotion contents in the promotion request;

Sending an evaluation result to the popularization user;

and acquiring confirmation information of the popularization user for confirming and releasing the popularization request.

12. The method for conducting a web promotion in a social enabled application of claim 1, further comprising the steps of:

sending promotion expense and/or payment prompt information to the promotion user;

13. The method for conducting a web promotion in a social enabled application of claim 1, further comprising the steps of, after step S1, before step S3:

sending the promotion request to the target user;

and acquiring the confirmation information sent by the target user.

14. The method for conducting a web promotion in a social enabled application of claim 1, further comprising, after step S1, the steps of:

and paying rewards to the popularization users, the target users and/or the associated users according to a preset flow.

15. The method for conducting a web promotion in a social enabled application of claim 1, further comprising, prior to step S1, the steps of:

Acquiring an audit request submitted by the popularization user for auditing the popularization content;

according to a preset auditing flow, auditing the popularization content;

and if the verification passes, storing the popularization content and/or sending prompt information of passing verification to the popularization user.

16. The method of claim 15, wherein prior to step S1, or after storing the promotional content and/or sending the promotional user with a prompt for approval, prior to step S1, further comprising the steps of:

acquiring a request for viewing and/or selecting the promotion content of the promotion user;

and sending the stored selectable promotion content to the promotion user.

17. The method for conducting a web promotion in a social networking application of claim 1, further comprising, during execution of step S3:

acquiring a request for the target user to terminate or pause the display of the promotion content at the client of the associated user;

terminating or suspending the presentation of the promotional content, or sending an instruction to terminate or suspend the presentation of the promotional content to a client of the associated user;

18. An apparatus for conducting a personage promotion in an application having social functions, comprising:

The promotion request comprises: popularization content and the target user;

the associated user inquiry module is used for inquiring the associated user;

and the promotion content and/or display instruction sending module is used for sending the promotion content and/or display instruction in the promotion request to the client of the associated user.

19. The apparatus as recited in claim 18, further comprising:

and the display request acquisition module is used for acquiring a display request for displaying the popularization content, which is sent by the associated user client.

20. The apparatus as recited in claim 18, further comprising:

the query condition generation module is used for generating query conditions for querying the associated users according to the popularization request;

21. The apparatus as recited in claim 18, further comprising:

and the user screening module is used for screening the queried associated users according to preset screening conditions.

22. The apparatus as recited in claim 18, further comprising:

and the display execution instruction generation module is used for generating an execution instruction for sending the promotion content and/or the display instruction to the associated user according to the promotion request.

23. The apparatus as recited in claim 18, further comprising:

24. The apparatus as recited in claim 23, further comprising:

audit information prompt information: and the promotion request auditing module is used for sending the promotion request result prompt information to the promotion user.

25. The apparatus of claim 23, wherein the promotional request review module comprises:

the popularization limit auditing unit is used for auditing whether the target user sets popularization prohibition for the popularization user and/or judging whether the target user sets information popularization prohibition for the relevant user at the client of the popularization user;

the regulation auditing unit is used for auditing whether the popularization content accords with the national, industry, platform rules and/or laws and regulations;

the matching rule checking unit is used for checking whether the screening setting of the associated user and the matching of the popularization content accord with a preset rule or not;

and the display setting auditing unit is used for auditing whether the display instruction accords with the display requirement of the popularization user.

26. The apparatus as recited in claim 18, further comprising:

the evaluation result sending module is used for sending an evaluation result to the popularization user;

and the confirmation information acquisition module is used for acquiring the confirmation information for confirming and releasing the popularization request by the popularization user.

27. The apparatus as recited in claim 18, further comprising:

28. The apparatus as recited in claim 18, further comprising:

the promotion request sending module is used for sending the promotion request to the target user;

29. The apparatus as recited in claim 18, further comprising:

30. The apparatus as recited in claim 18, further comprising:

an audit request acquisition module, configured to acquire an audit request submitted by the popularization user to audit the popularization content;

the promotion content auditing module is used for auditing the promotion content according to a preset auditing flow;

and the promotion content auditing result prompting module is used for sending prompting information of the auditing result of the promotion content auditing module to the promotion user.

31. The apparatus as recited in claim 30, further comprising:

the viewing request acquisition module is used for acquiring a request for viewing and/or selecting the promotion content by the promotion user;

32. The apparatus as recited in claim 18, further comprising:

a termination or pause request acquisition module, configured to acquire a request for the target user to terminate or pause the presentation of the promotion content at the client of the associated user;

The stopping or pausing request execution module is used for stopping or pausing the display of the promotion content or sending an instruction for stopping or pausing the display of the promotion content to the client of the associated user;

and/or a termination or pause prompt sending module, which is used for sending prompt information for terminating or pausing the display of the promotion content to the promotion user.

33. A server, comprising:

a processor and a memory;

the memory is configured to store relevant programs, instructions of the apparatus according to any of claims 18 to 32, and the processor is configured to perform the method of conducting a web promotion in a social enabled application according to any of claims 1 to 17.

34. A client, comprising:

the promotion setting module is used for promoting users to select target users and setting promotion contents;

the promotion request sending module is used for sending a promotion request for information promotion to the client of the associated user of the target user to the server by the promotion user;

the promotion request comprises: popularization content and the target user;

the promotion content and/or display instruction receiving module is used for receiving the promotion content and/or display instruction in the promotion request sent by the server;

and the promotion content display module is used for displaying the promotion content and/or executing a display instruction at the terminal where the client of the associated user is located.

35. The client of claim 34, further comprising:

And the display request sending module is used for sending a display request instruction for displaying the popularization content to the server by the associated user client.

36. The client of claim 34, wherein the promotion setting module further comprises:

the screening setting unit is used for screening setting of the popularization user on the associated user;

the matched keyword setting unit is used for setting matched keywords for the popularization users;

and/or a promotion and display requirement setting unit, which is used for setting various parameters or contents in the display instruction by the promotion user.

37. The client of claim 34, further comprising:

and the popularization request auditing information receiving module is used for receiving the auditing result prompt information of the popularization request, which is sent by the server.

38. The client of claim 34, further comprising:

the limit setting module is used for setting prohibition or permission of popularization for the popularization user by the target user;

and the target user is used for setting prohibition or permission of the popularization user to carry out information popularization on the client side of the associated user.

39. The client of claim 34, further comprising:

The evaluation result acquisition module is used for acquiring a result of evaluating the popularization request in the popularization requests sent by the server by the popularization user;

40. The client of claim 34, further comprising:

and the payment module is used for the popularization user to carry out payment operation.

41. The client of claim 34, further comprising:

the promotion request receiving module is used for receiving the promotion request sent by the server by the target user;

42. The client of claim 34, further comprising:

and the rewarding acquisition module is used for receiving rewards paid by the popularization user, the target user and/or the associated user by the server according to a preset flow.

43. The client of claim 34, further comprising:

The audit request sending module is used for sending audit requests for auditing the popularization contents to the server by the popularization users;

and the auditing result acquisition module is used for receiving auditing result prompt information of the popularization content, which is sent by the server.

44. The client of claim 34, further comprising:

the promotion content viewing and/or selecting request sending module is used for sending a request for viewing and/or selecting the promotion content to a server by the promotion user;

45. The client of claim 34, further comprising:

a termination or pause request sending module, configured to send, to a server, a request for terminating or pausing the presentation of the promotion content at the client of the associated user;

the termination or pause instruction receiving and executing module is used for receiving and executing the instruction for terminating or pausing the display of the promotion content by the associated user;

and/or a termination or pause prompt module, which is used for the target user and/or the popularization user to receive the prompt information of termination or pause of displaying the popularization content sent by the server.

46. A terminal comprising a memory, a processor and a client according to any of claims 34-45, the memory being adapted to store relevant programs, instructions of the client; the processor is used for executing relevant programs and instructions of the client.

47. A non-transitory computer readable storage medium, wherein the instructions in the storage medium, when executed by a processor of a server, are capable of performing or running the method of conducting a pulse promotion in a social enabled application of any one of claims 1-17.