CN106296269A - A kind of brand promotion method and system based on wechat - Google Patents

A kind of brand promotion method and system based on wechat Download PDF

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Publication number
CN106296269A
CN106296269A CN201610614985.6A CN201610614985A CN106296269A CN 106296269 A CN106296269 A CN 106296269A CN 201610614985 A CN201610614985 A CN 201610614985A CN 106296269 A CN106296269 A CN 106296269A
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China
Prior art keywords
user
red packet
income
standard grade
popularization
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CN201610614985.6A
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Chinese (zh)
Inventor
黄晓惠
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Shenzhen Guide Agel Ecommerce Ltd
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Shenzhen Guide Agel Ecommerce Ltd
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Priority to CN201610614985.6A priority Critical patent/CN106296269A/en
Publication of CN106296269A publication Critical patent/CN106296269A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0214Referral reward systems
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239Online discounts or incentives

Abstract

The embodiment of the invention discloses a kind of brand promotion method and system based on wechat, the method includes: when user of rolling off the production line is by paying close attention to after public number gets the popularization red packet that the user that reaches the standard grade shares, according to default multistage income mechanism to the described user of reaching the standard grade and promoting circuit is positioned at described in the association of the user upstream user that reaches the standard grade that reaches the standard grade provide income red packet;Reach the standard grade user described in the message providing income red packet being pushed to and described association is reached the standard grade user.The embodiment that the present invention provides, by multistage income mechanism, provides income red packet to multi-stage user is accumulative, makes user realize continuing, interlayer, lasting income, be advantageously implemented deeper, more extensively, more long object promotes;While meeting user's request, preferably experience to user, allow user obtain enjoyment in the application, allow enterprise be promoted in the application, it is achieved doulbe-sides' victory.

Description

A kind of brand promotion method and system based on wechat
Technical field
The present invention relates to navigational field, particularly relate to a kind of navigation management method and system.
Background technology
At present, along with the fast development of China's mobile interchange mechanics of communication, network affects people the most to a great extent Life, clothing, food, lodging and transportion--basic necessities of life, because deepening continuously of interconnection, and become more convenient.This change also makes the business of modern enterprise Industry pattern, operation mode there occurs great change.Increasingly become enterprise at line platform and realize the important medium of business transformation.With That smart mobile phone is universal and e-commerce technology full-fledged, people are more and more using mobile phone to carry out doing shopping, entertaining Deng, Mobile Phone Consumption becomes the consumption pattern of emerging fashion.For youngster, the Internet has become as them and obtains Up-to-date information and social major way.
A lot of businessmans utilize the social attribute of wechat platform, set up public number, propagate information to user on wechat platform, Carry out brand promotion marketing.But, this mode is limited to pay close attention to the number of users of public number, if attention rate is the highest, then and can shadow Ring marketing effectiveness.
Summary of the invention
Embodiment of the present invention technical problem to be solved is, it is provided that a kind of brand promotion method based on wechat and be System, overcome prior art is difficult to improve public number attention rate thus affect the defect of marketing effectiveness.
In order to solve above-mentioned technical problem, embodiments provide a kind of brand promotion method based on wechat, bag Include:
After user of rolling off the production line gets, by concern public number, the popularization red packet that the user that reaches the standard grade shares, according to default multistage receipts Benefit mechanism to the described user of reaching the standard grade and promoting in circuit be positioned at described in the association of the user upstream user that reaches the standard grade that reaches the standard grade provide income Red packet;
Reach the standard grade user described in the message providing income red packet being pushed to and described association is reached the standard grade user.
Wherein, described default income mechanism includes:
After the second user gets, by concern public number, the popularization red packet that first user is shared, send out to described first user Putting one-level income red packet, wherein, described first user and described second user constitute popularization circuit, and described first user is to reach the standard grade User, described second user is user of rolling off the production line;
After the 3rd user gets, by concern public number, the popularization red packet that the second user shares, send out to described first user Put two grades of income red packets, and provide one-level income red packet, wherein said first user, the second user and to described second user Three users constitute popularization circuit, and described second user is the user that reaches the standard grade, and described 3rd user is user of rolling off the production line, described first user It is to associate the user that reaches the standard grade;
After fourth user gets, by concern public number, the popularization red packet that the 3rd user shares, send out to described first user Put three grades of income red packets, provide two grades of income red packets to described second user, and it is red to provide one-level income to described 3rd user Bag, wherein said first user, the second user, the 3rd user and fourth user are constituted promotes circuit, on described 3rd user is Line user, described fourth user is user of rolling off the production line, and described first user and the second user are to associate the user that reaches the standard grade.
Wherein, described method also includes:
Reaching the standard grade user described in the message providing income red packet being pushed to and described association is reached the standard grade before user, utilizing back Adjust mechanism and cipher mode that described message is packaged.
Wherein, described method also includes:
After user of rolling off the production line gets the popularization red packet that the user that reaches the standard grade shares, automatically generate popularization red packet and share dialog box, carry User of rolling off the production line described in showing continues to share described popularization red packet on wechat platform.
Wherein, described one-level income red packet, two grades of income red packets and three grades of income red packet amount of money are different.
On the other hand, present invention also offers a kind of brand promotion system based on wechat, including:
Reward module, after getting, by concern public number, the popularization red packet that the user that reaches the standard grade shares as user of rolling off the production line, root Reach the standard grade described in being positioned in the described user of reaching the standard grade and popularization circuit according to default multistage income is machine-processed in the association of user upstream Line user provides income red packet;
Message pushing module, reaches the standard grade user described in the message providing income red packet be pushed to and described association is reached the standard grade User.
Wherein, described default income mechanism includes:
After the second user gets, by concern public number, the popularization red packet that first user is shared, send out to described first user Putting one-level income red packet, wherein, described first user and described second user constitute popularization circuit, and described first user is to reach the standard grade User, described second user is user of rolling off the production line;
After the 3rd user gets, by concern public number, the popularization red packet that the second user shares, send out to described first user Put two grades of income red packets, and provide one-level income red packet, wherein said first user, the second user and to described second user Three users constitute popularization circuit, and described second user is the user that reaches the standard grade, and described 3rd user is user of rolling off the production line, described first user It is to associate the user that reaches the standard grade;
After fourth user gets, by concern public number, the popularization red packet that the 3rd user shares, send out to described first user Put three grades of income red packets, provide two grades of income red packets to described second user, and it is red to provide one-level income to described 3rd user Bag, wherein said first user, the second user, the 3rd user and fourth user are constituted promotes circuit, on described 3rd user is Line user, described fourth user is user of rolling off the production line, and described first user and the second user are to associate the user that reaches the standard grade.
Wherein, described system also includes:
Message package module, for described message pushing module by provide income red packet message be pushed to described in reach the standard grade User and described association are reached the standard grade before user, utilize callback mechanism and cipher mode to be packaged described message.
Wherein, described system also includes:
Share reminding module, for after user of rolling off the production line gets the popularization red packet that the user that reaches the standard grade shares, automatically generate popularization Dialog box shared by red packet, and user of rolling off the production line described in prompting continues to share described popularization red packet on wechat platform.
Wherein, described one-level income red packet, two grades of income red packets and three grades of income red packet amount of money are different.
Implement the embodiment of the present invention, have the advantages that by multistage income mechanism, to the accumulative granting of multi-stage user Income red packet, makes user realize continuing, interlayer, lasting income, be advantageously implemented deeper, more extensively, more long object promotes;? While meeting user's request, preferably experience to user, allow user obtain enjoyment in the application, allow enterprise obtain in the application Promote, it is achieved doulbe-sides' victory.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing In having technology to describe, the required accompanying drawing used is briefly described, it should be apparent that, the accompanying drawing in describing below is only this Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to Other accompanying drawing is obtained according to these accompanying drawings.
Fig. 1 is the first embodiment flow chart of the brand promotion method based on wechat that the present invention provides;
Fig. 2 is the second embodiment flow chart of the brand promotion method based on wechat that the present invention provides;
Fig. 3 is the first embodiment structural representation of the brand promotion system based on wechat that the present invention provides;
Fig. 4 is the second example structure schematic diagram of the brand promotion system based on wechat that the present invention provides.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Describe, it is clear that described embodiment is only a part of embodiment of the present invention rather than whole embodiments wholely.Based on Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under not making creative work premise Embodiment, broadly falls into the scope of protection of the invention.
Refer to Fig. 1, be the first embodiment flow chart of the brand promotion method based on wechat that the present invention provides, the party Method includes:
Step S11, when user of rolling off the production line is by paying close attention to after public number gets the popularization red packet that the user that reaches the standard grade shares, according to presetting Multistage income mechanism to the described user of reaching the standard grade and promoting in circuit be positioned at described in the reach the standard grade association of user upstream reach the standard grade user Provide income red packet.Specifically, the user that reaches the standard grade shares popularization red packet at wechat platform, and user of rolling off the production line clicks on and reaches the standard grade what user shared Promote red packet, after paying close attention to corresponding public number, popularization red packet can be got.Detected down by wechat front end message back mechanism After the aforesaid operations of line user, can be positioned in the described user of reaching the standard grade and popularization circuit according to default multistage income mechanism The association of the described user of the reaching the standard grade upstream user that reaches the standard grade provides income red packet.Wherein, multistage income mechanism can be two grades of income machines System, three grades of income mechanism or other income mechanism.
Step S12, the message providing income red packet is pushed to described in reach the standard grade user and described association is reached the standard grade user.Pass through The public number front end message back mechanism of wechat, allows user take the gain recording of " red packet " every one-level, and can be with message back Form notify to user, all records all can be stored in data base, with later the using and checking of user, accomplishes credible Can real time inspection.
The brand promotion method based on wechat that the embodiment of the present invention provides, by multistage income mechanism, to multi-stage user Accumulative provide income red packet, make user realize continuing, interlayer, lasting income, be advantageously implemented deeper, more extensively, more long right As promoting;While meeting user's request, preferably experience to user, allow user obtain enjoyment in the application, allow enterprise exist Application is promoted, it is achieved doulbe-sides' victory.
Preferably, multistage income mechanism is three grades of income mechanism.When the second user gets the first use by paying close attention to public number After the popularization red packet that family is shared, provide one-level income red packet, wherein, described first user and described second to described first user User constitutes popularization circuit, and described first user is the user that reaches the standard grade, and described second user is user of rolling off the production line;When the 3rd user passes through After concern public number gets the popularization red packet that the second user shares, provide two grades of income red packets to described first user, and to institute Stating the second user and provide one-level income red packet, wherein said first user, the second user and the 3rd user constitute popularization circuit, institute Stating the second user is the user that reaches the standard grade, and described 3rd user is user of rolling off the production line, and described first user is to associate the user that reaches the standard grade;When the 4th After user gets, by concern public number, the popularization red packet that the 3rd user shares, provide three grades of incomes to described first user red Bag, provides two grades of income red packets to described second user, and provides one-level income red packet to described 3rd user, and wherein said the One user, the second user, the 3rd user and fourth user are constituted promotes circuit, and described 3rd user is the user that reaches the standard grade, and described the Four users are users of rolling off the production line, and described first user and the second user are to associate the user that reaches the standard grade.Wherein, one-level income red packet, two grades Income red packet and three grades of income red packet amount of money are identical or different." three grades of red packets " accumulation techniques, realizes obtaining of participant with algorithm Benefit increases, and along with the carrying out promoted, by the rule formulated, makes everyone income accumulate, but the beneficiary of ground floor Can only obtain from this layer three grades of income down, use accumulative algorithm so that ground floor beneficiary realizes " successively income ", and Each participates in propagating and can become ground floor beneficiary and go to realize " three grades of incomes ", promote to realize propagating.
Refer to Fig. 2, be the second embodiment flow chart of the brand promotion method based on wechat that the present invention provides, the party Method includes:
Step S21, when user of rolling off the production line is by paying close attention to after public number gets the popularization red packet that the user that reaches the standard grade shares, automatically generate Promoting red packet and share dialog box, user of rolling off the production line described in prompting continues to share described popularization red packet on wechat platform.This multilamellar The popularization of level, can not only propagate information, it is also possible to improve the accumulated earnings of user, it is achieved doulbe-sides' victory.
The multistage income mechanism that step S22, basis are preset is positioned on described in the described user of reaching the standard grade and popularization circuit The association of the line user upstream user that reaches the standard grade provides income red packet.
Step S23, the message providing income red packet is pushed to described in reach the standard grade user and described association is reached the standard grade user.
Preferably, said method also includes: reach the standard grade described in the message providing income red packet be pushed to user and described Association is reached the standard grade before user, utilizes callback mechanism and cipher mode to be packaged described message.Certainly, all of during this Message communicating can be with the callback mechanism of wechat and cipher mode encapsulation, it is achieved that while the safety of guarantee information, Allow user enjoy " red packet " income, also allow expanded enterprise preferably be promoted and publicity.
Refer to Fig. 3, be the first embodiment structural representation of the brand promotion system based on wechat that the present invention provides, This system includes:
Reward module 310, after getting, by concern public number, the popularization red packet that the user that reaches the standard grade shares as user of rolling off the production line, According to default multistage income mechanism to the described user of reaching the standard grade and promoting circuit is positioned at described in reach the standard grade the association of user upstream The user that reaches the standard grade provides income red packet.Specifically, the user that reaches the standard grade shares popularization red packet at wechat platform, and user of rolling off the production line clicks on use of reaching the standard grade The popularization red packet that family is shared, can get popularization red packet after paying close attention to corresponding public number.Reward module 310 is disappeared by wechat front end After the breath mechanism of replying detects the aforesaid operations of user of rolling off the production line, can be according to default multistage income mechanism to the described user that reaches the standard grade And the association of user upstream of reaching the standard grade described in being positioned in the popularization circuit user that reaches the standard grade provides income red packet.Wherein, multistage income machine System can be two grades of income mechanism, three grades of income mechanism or other income mechanism.
Message pushing module 320, reaches the standard grade user and described association described in the message providing income red packet being pushed to Reach the standard grade user.The message pushing module 320 public number front end message back mechanism by wechat, allows user take " red packet " each The gain recording of level, and can notify to user with the form of message back, all records all can be stored in data base, with user Later using and checking, accomplish credible can real time inspection.
The brand promotion system based on wechat that the embodiment of the present invention provides, by multistage income mechanism, to multi-stage user Accumulative provide income red packet, make user realize continuing, interlayer, lasting income, be advantageously implemented deeper, more extensively, more long right As promoting;While meeting user's request, preferably experience to user, allow user obtain enjoyment in the application, allow enterprise exist Application is promoted, it is achieved doulbe-sides' victory.
Preferably, multistage income mechanism is three grades of income mechanism.When the second user gets the first use by paying close attention to public number After the popularization red packet that family is shared, reward module 310 provides one-level income red packet to described first user, and wherein, described first uses Family and described second user constitute popularization circuit, and described first user is the user that reaches the standard grade, and described second user is user of rolling off the production line;When After 3rd user gets, by concern public number, the popularization red packet that the second user shares, reward module 310 is to described first user Provide two grades of income red packets, and provide one-level income red packet to described second user, wherein said first user, the second user and 3rd user constitutes popularization circuit, and described second user is the user that reaches the standard grade, and described 3rd user is user of rolling off the production line, and described first uses Family is to associate the user that reaches the standard grade;After fourth user gets, by concern public number, the popularization red packet that the 3rd user shares, reward mould Block 310 provides three grades of income red packets to described first user, provides two grades of income red packets to described second user, and to described the Three users provide one-level income red packet, and wherein said first user, the second user, the 3rd user and fourth user are constituted promotes line Road, described 3rd user is the user that reaches the standard grade, and described fourth user is user of rolling off the production line, and described first user and the second user are associations Reach the standard grade user.Wherein, one-level income red packet, two grades of income red packets and three grades of income red packet amount of money are identical or different." three grades red Bag " accumulation techniques, the benefit realizing participant with algorithm increases, and along with the carrying out promoted, by the rule formulated, makes everyone Income accumulate, but the beneficiary of ground floor can only obtain from this layer three grades of income down, uses accumulative algorithm so that Ground floor beneficiary realize " successively income ", and each participate in propagate can become ground floor beneficiary go realize " three Level income ", promote to realize propagating.
Refer to Fig. 4, be the second example structure schematic diagram of the brand promotion system based on wechat that the present invention provides, In addition to reward module 310 and message pushing module 320, this system also includes:
Share reminding module 330, for get the popularization that the user that reaches the standard grade shares red by paying close attention to public number as user of rolling off the production line Bao Hou, automatically generates popularization red packet and shares dialog box, and user of rolling off the production line described in prompting continues to share described popularization on wechat platform Red packet.The popularization of this multi-layer, can not only propagate information, it is also possible to improve the accumulated earnings of user, it is achieved doulbe-sides' victory.
Preferably, this system also includes package module, for reaching the standard grade described in the message providing income red packet being pushed to User and described association are reached the standard grade before user, utilize callback mechanism and cipher mode to be packaged described message.Certainly, encapsulation The callback mechanism of message communicating liy9ong wechat all of during this and cipher mode can be encapsulated by module, it is achieved that While the safety of guarantee information, allow user enjoy " red packet " income, also allow expanded enterprise preferably be promoted and a surname Pass.
One of ordinary skill in the art will appreciate that all or part of flow process realizing in above-described embodiment method, be permissible Instructing relevant hardware by computer program to complete, described program can be stored in a computer read/write memory medium In, this program is upon execution, it may include such as the flow process of the embodiment of above-mentioned each method.Wherein, described storage medium can be magnetic Dish, CD, read-only store-memory body (Read-Only Memory, ROM) or random store-memory body (Random Access Memory, RAM) etc..
Above disclosed it is only one preferred embodiment of the present invention, certainly can not limit the power of the present invention with this Profit scope, one of ordinary skill in the art will appreciate that all or part of flow process realizing above-described embodiment, and weighs according to the present invention Profit requires the equivalent variations made, and still falls within the scope that invention is contained.

Claims (10)

1. a brand promotion method based on wechat, it is characterised in that including:
After user of rolling off the production line gets, by concern public number, the popularization red packet that the user that reaches the standard grade shares, according to default multistage income machine Make to the described user of reaching the standard grade and promoting in circuit be positioned at described in the association of the user upstream user that reaches the standard grade that reaches the standard grade provide income red packet;
Reach the standard grade user described in the message providing income red packet being pushed to and described association is reached the standard grade user.
2. brand promotion method based on wechat as claimed in claim 1, it is characterised in that described default income mechanism bag Include:
After the second user gets, by concern public number, the popularization red packet that first user is shared, provide one to described first user Level income red packet, wherein, described first user and described second user constitute popularization circuit, and described first user is use of reaching the standard grade Family, described second user is user of rolling off the production line;
After the 3rd user gets, by concern public number, the popularization red packet that the second user shares, provide two to described first user Level income red packet, and provide one-level income red packet to described second user, wherein said first user, the second user and the 3rd use Family is constituted promotes circuit, and described second user is the user that reaches the standard grade, and described 3rd user is user of rolling off the production line, and described first user is to close Join the user that reaches the standard grade;
After fourth user gets, by concern public number, the popularization red packet that the 3rd user shares, provide three to described first user Level income red packet, provides two grades of income red packets to described second user, and provides one-level income red packet to described 3rd user, its Described in first user, the second user, the 3rd user and fourth user constitute and promote circuit, described 3rd user is use of reaching the standard grade Family, described fourth user is user of rolling off the production line, and described first user and the second user are to associate the user that reaches the standard grade.
3. brand promotion method based on wechat as claimed in claim 1, it is characterised in that described method also includes:
Reach the standard grade user described in the message providing income red packet being pushed to and described association is reached the standard grade before user, utilize readjustment machine Described message is packaged by system and cipher mode.
4. brand promotion method based on wechat as claimed in claim 1, it is characterised in that described method also includes:
After user of rolling off the production line gets the popularization red packet that the user that reaches the standard grade shares, automatically generate popularization red packet and share dialog box, point out institute State user of rolling off the production line to continue to share described popularization red packet on wechat platform.
5. brand promotion method based on wechat as claimed in claim 2, it is characterised in that described one-level income red packet, two Level income red packet and three grades of income red packet amount of money are different.
6. a brand promotion system based on wechat, it is characterised in that including:
Reward module, after getting, by concern public number, the popularization red packet that the user that reaches the standard grade shares as user of rolling off the production line, according in advance If multistage income mechanism to the described user of reaching the standard grade and promoting in circuit be positioned at described in the reach the standard grade association of user upstream reach the standard grade use Income red packet is provided at family;
Message pushing module, reaches the standard grade user described in the message providing income red packet be pushed to and described association is reached the standard grade use Family.
7. brand promotion system based on wechat as claimed in claim 6, it is characterised in that described default income mechanism bag Include:
After the second user gets, by concern public number, the popularization red packet that first user is shared, provide one to described first user Level income red packet, wherein, described first user and described second user constitute popularization circuit, and described first user is use of reaching the standard grade Family, described second user is user of rolling off the production line;
After the 3rd user gets, by concern public number, the popularization red packet that the second user shares, provide two to described first user Level income red packet, and provide one-level income red packet to described second user, wherein said first user, the second user and the 3rd use Family is constituted promotes circuit, and described second user is the user that reaches the standard grade, and described 3rd user is user of rolling off the production line, and described first user is to close Join the user that reaches the standard grade;
After fourth user gets, by concern public number, the popularization red packet that the 3rd user shares, provide three to described first user Level income red packet, provides two grades of income red packets to described second user, and provides one-level income red packet to described 3rd user, its Described in first user, the second user, the 3rd user and fourth user constitute and promote circuit, described 3rd user is use of reaching the standard grade Family, described fourth user is user of rolling off the production line, and described first user and the second user are to associate the user that reaches the standard grade.
8. brand promotion system based on wechat as claimed in claim 6, it is characterised in that described system also includes:
Message package module, reaches the standard grade user described in the message providing income red packet being pushed at described message pushing module Reach the standard grade before user with described association, utilize callback mechanism and cipher mode that described message is packaged.
9. brand promotion system based on wechat as claimed in claim 6, it is characterised in that described system also includes:
Share reminding module, for after user of rolling off the production line gets the popularization red packet that the user that reaches the standard grade shares, automatically generate popularization red packet Sharing dialog box, user of rolling off the production line described in prompting continues to share described popularization red packet on wechat platform.
10. brand promotion system based on wechat as claimed in claim 7, it is characterised in that described one-level income red packet, two Level income red packet and three grades of income red packet amount of money are different.
CN201610614985.6A 2016-07-28 2016-07-28 A kind of brand promotion method and system based on wechat Pending CN106296269A (en)

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