CN105321099A - Classification management system for cigarette-concerning users with multiple WeChat public accounts - Google Patents
Classification management system for cigarette-concerning users with multiple WeChat public accounts Download PDFInfo
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- CN105321099A CN105321099A CN201510669685.3A CN201510669685A CN105321099A CN 105321099 A CN105321099 A CN 105321099A CN 201510669685 A CN201510669685 A CN 201510669685A CN 105321099 A CN105321099 A CN 105321099A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
- H04M3/50—Centralised arrangements for answering calls; Centralised arrangements for recording messages for absent or busy subscribers ; Centralised arrangements for recording messages
- H04M3/51—Centralised call answering arrangements requiring operator intervention, e.g. call or contact centers for telemarketing
- H04M3/523—Centralised call answering arrangements requiring operator intervention, e.g. call or contact centers for telemarketing with call distribution or queueing
- H04M3/5232—Call distribution algorithms
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Abstract
The present invention discloses a classification management system for cigarette-concerning users with multiple WeChat public accounts. The system comprises a WeChat public account access management unit, an authority decentralization and domain division management unit, an activity management unit, an LBS information maintenance unit, a user management unit, a message pushing management unit, and a response service system, wherein the WeChat public account access management unit is connected with the WeChat public accounts by the authority decentralization and domain division management unit; the WeChat public account access management unit is used for access and management of the WeChat public accounts; and the authority decentralization and domain division management unit is used for setting a level privilege of each WeChat public account and a scope of user data seen by each WeChat public account. The system disclosed by present invention, by performing classification management on the concerning users with the WeChat public accounts and performing authorization management on each WeChat public account, achieves targeted brand popularization and product promotion to a client group, and facilitates sales.
Description
Technical field
The invention belongs to technical field of information management, users classification management system paid close attention to by the cigarette being specifically related to a kind of how micro-letter public account.
Background technology
Micro-letter public account is the application account that businessman applies on micro-letter public platform, by public's account, businessman can realize on micro-letter platform and special group carries out word, picture, voice, the comprehensive communication of video, interaction, lower micro-letter interactive marketing mode thus the line forming a kind of main flow is reached the standard grade.
Ecommerce is that the novel economizer of networking is movable, just with unprecedented speed fast development at present, has become each major company and has strengthened white war strength, wins the effective means of global resources configuration advantage.Therefore actively inquire into the marketing model of ecommerce, make enterprise's collection sell, serve the e-commerce platform of one can better service consumer, the popularity of enhancing brand names, reputation and loyalty.
Tobacco business has singularity in product, sale, management etc., such as general by tobacco directly under home-delivery center's deliver goods; The level of agent is few, there is retail and the wholesale feature had concurrently.Because industry and commerce separates, the sale of terminal visit is difficult to be polymerized in the marketing of terminal with the popularization of brand, and the enforcement difficulty of terminal brand integration is strengthened.The have no idea publicity enterprise carried out for target consumer and the consumer feedback obtaining the very first time in the marketing activity and response links together, more have no way of learning the middle and high end consumer information of the main force of its cigarette product of consumption, as region, social property, Sex, Age, the income level of consumption etc., thus cannot effectively design and advance comprehensively brand market activity targetedly and sales tactics.
How to collect by the public account of micro-letter the information paying close attention to user, Classification Management is carried out to concern user, thus targetedly brand promotion and promotional activities are carried out to customer group, thus link together with the sale of terminal visit, improving marketing efficiency is the problem needing solution at present.
Summary of the invention
In order to solve the problem, users classification management system paid close attention to by the cigarette that the present invention proposes a kind of how micro-letter public account.The present invention carries out brand promotion and products propaganda by carrying out Classification Management to the concern user of multiple micro-letter public account and achieving the empowerment management of each micro-letter public account targetedly to customer group, facilitates the carrying out of sale.
How a users classification management system paid close attention to by the cigarette of micro-letter public account, comprises micro-letter public number access-in management unit, Authority and Domain Based Management administrative unit, activity management unit, LBS information maintenance unit, service management unit, message push administrative unit and answer service system; Micro-letter public number access-in management unit is connected with multiple micro-letter public account by Authority and Domain Based Management administrative unit; Micro-letter public number access-in management unit is used for multiple micro-access and management believing public's account number; The user data range that Authority and Domain Based Management administrative unit is seen for the level-right and each micro-letter public account number arranging each micro-letter public account number; Activity management unit for providing action message, carry out activity management and carry out the Information Statistics of active user; LBS information maintenance unit is used for the management of service network POI information and calculates the optimal path of user site login; Service management unit is used for the importing of user profile, storage, management and classification; Message push administrative unit is used for the editor of pocket transmission news, examination & verification and monitoring, the setting of sending object, the setting of source template and send the record of failure information and send the repeating transmission of failure information; Answer service system is for replying the problem of user.
Further improvement, described user data range is divided by organizational structure's rank or region rank.
Further improvement, activity management unit provides the data of Below-the-line, address, phone, manner and winnings information; The mode that activity management unit carries out Above-the-line comprises scratch card and pounds golden egg.
Further improvement, described service network POI packets of information purse rope point title, longitude and latitude, site description, website information, click jump address.
Further improvement, described user profile comprises user OPENID, name, sex, age, occupation and sources.
Further improvement, described answer service system comprises and automatically replies unit and manually reply unit.
Further improvement, automatically replies unit automatically replies user problem by key word or condition code or self-defined reply or gradual response.
Further improvement, artificial unit of replying comprises seat access unit and message unit; User conversation is distributed to idle seat personnel by seat access unit automatically; Message unit is made as message list by the message of user with to the process of user's message, and described message list comprises numbering, channel, IM number, message type, theme, content, state, customer requirement reply mode, telephone number, Email, message time, processing time, process job number and reply content.
The present invention carries out brand promotion and products propaganda by carrying out Classification Management to the concern user of multiple micro-letter public account and achieving the empowerment management of each micro-letter public account targetedly to customer group, facilitates the carrying out of sale.
Accompanying drawing explanation
Fig. 1 is that users classification management system structural drawing paid close attention to by the cigarette of the present invention's how micro-letter public account.
Embodiment
See Fig. 1, how a users classification management system paid close attention to by the cigarette of micro-letter public account, comprises micro-letter public number access-in management unit, Authority and Domain Based Management administrative unit, activity management unit, LBS information maintenance unit, service management unit, message push administrative unit and answer service system.
Micro-letter public number access-in management unit is connected with multiple micro-letter public account by Authority and Domain Based Management administrative unit; Micro-letter public number access-in management unit is used for multiple micro-access and management believing public's account number; The user data range that Authority and Domain Based Management administrative unit is seen for the level-right and each micro-letter public account number arranging each micro-letter public account number; Described user data range is divided by organizational structure's rank or region rank.
Activity management unit for providing action message, carry out activity management and carry out the Information Statistics of active user; Activity management unit provides the data of Below-the-line, address, phone, manner and winnings information; The mode that activity management unit carries out Above-the-line comprises scratch card and pounds golden egg.
LBS information maintenance unit is used for the management of service network POI information and calculates the optimal path of user site login; Described service network POI packets of information purse rope point title, longitude and latitude, site description, website information, click jump address.
Service management unit is used for the importing of user profile, storage, management and classification; Described user profile comprises user OPENID, name, sex, age, occupation and sources.
Message push administrative unit is used for the editor of pocket transmission news, examination & verification and monitoring, the setting of sending object, the setting of source template and send the record of failure information and send the repeating transmission of failure information.
Answer service system is for replying the problem of user.Described answer service system comprises and automatically replies unit and manually reply unit.Automatically reply unit automatically replies user problem by key word or condition code or self-defined reply or gradual response.Artificial reply unit comprises seat access unit and message unit; User conversation is distributed to idle seat personnel by seat access unit automatically; Message unit is made as message list by the message of user with to the process of user's message, and described message list comprises numbering, channel, IM number, message type, theme, content, state, customer requirement reply mode, telephone number, Email, message time, processing time, process job number and reply content.
The present invention supports the access of multiple micro-letter public account number, namely supports to subscribe to number and the access of to serve number, covers public's channel of current main flow.Each micro-letter public account number has separately independently navigation menu, and be independent of each other, each micro-letter public account number can be managed independently, and data are unified to be stored, but is independent of each other.
For each micro-letter public account number opens the exclusive management backstage of oneself, each micro-letter public account number can self-developing operation flow, each micro-data that public's account number can only administer and maintain oneself of believing.Each micro-letter public account number has oneself a set of independently backstage rights management, is independent of each other between each micro-letter public account number.According to micro-letter public account number different role needs, different menu authorities can be distributed in same micro-letter public account number.Different roles is authorized for different micro-letter public account user.Can distribute for the non-serviceable function of micro-letter public's account number place rank, micro-letter public account number only can be used within the scope of its level-right and use corresponding function.
Point territory for the management of data content visible range, the visible all associated traffic data under it of the keeper of each micro-letter public account number; Keeper according to user class and can need the scope configuring each micro-letter public account number visual data, as according to organizational structure's rank or region grade setting data visible range.
Above-the-line of the present invention has:
Scratch card, comprise: scratch card activity name, movable start time and end time, activity end signal language, configurable beginning picture, terminate the information such as picture, scratch card species name, quantity, everyone can be set simultaneously and allow at most prize drawing total degree, to draw a lottery at most number of times and winning probability for each person every day.
Pound golden egg: can arrange and pound golden egg activity name, movable start time and end time, activity end signal language, configurable beginning picture, terminate picture, pound the information such as golden egg species name, quantity.Everyone can be set simultaneously and allow at most draw a lottery total degree, the number of times of drawing a lottery at most for each person every day and winning probability.
Activity management unit records the information of every movable micro-credit household participated in automatically, records the information such as the total quantity of participation activity, prize-winning number and prize-winning staff list.
Service management unit also cocoa provides the association of inquiring user micro-letter public account account data information; The many condition query composition of user profile is provided, and there is inventory export function; There is provided the session information of user reverse look facility.
The present invention is by empowerment management to each micro-letter public account, carry out the brand promotion of cigarette and the object of promotional activities to customer group targetedly to the classification of client, to the management of various activity and the control realization of pocket transmission news.
Obviously, above-described embodiment is only for clearly example being described, and the restriction not to embodiment.For those of ordinary skill in the field, can also make other changes in different forms on the basis of the above description.Here exhaustive without the need to also giving all embodiments.And thus the apparent change of extending out or variation be still among the protection domain of the invention.
Claims (9)
1. more than one kind, users classification management system paid close attention to by the cigarette of micro-letter public account, it is characterized in that, comprise micro-letter public number access-in management unit, Authority and Domain Based Management administrative unit, activity management unit, LBS information maintenance unit, service management unit, message push administrative unit and answer service system; Micro-letter public number access-in management unit is connected with multiple micro-letter public account by Authority and Domain Based Management administrative unit; Micro-letter public number access-in management unit is used for multiple micro-access and management believing public's account number; The user data range that Authority and Domain Based Management administrative unit is seen for the level-right and each micro-letter public account number arranging each micro-letter public account number; Activity management unit for providing action message, carry out activity management and carry out the Information Statistics of active user; LBS information maintenance unit is used for the management of service network POI information and calculates the optimal path of user site login; Service management unit is used for the importing of user profile, storage, management and classification; Message push administrative unit is used for the editor of pocket transmission news, examination & verification and monitoring, the setting of sending object, the setting of source template and send the record of failure information and send the repeating transmission of failure information; Answer service system is for replying the problem of user.
2. much more as claimed in claim 1 users classification management system paid close attention to by the cigarette of micro-letter public account, and it is characterized in that, described user data range is divided by organizational structure's rank or region rank.
3. much more as claimed in claim 1 users classification management system paid close attention to by the cigarette of micro-letter public account, it is characterized in that, activity management unit provides the data of Below-the-line, address, phone, manner and winnings information; The mode that activity management unit carries out Above-the-line comprises scratch card and pounds golden egg.
4. much more as claimed in claim 1 users classification management system paid close attention to by the cigarette of micro-letter public account, it is characterized in that, described service network POI packets of information purse rope point title, longitude and latitude, site description, website information, click jump address.
5. much more as claimed in claim 1 users classification management system paid close attention to by the cigarette of micro-letter public account, and it is characterized in that, described user profile comprises user OPENID, name, sex, age, occupation and sources.
6. much more as claimed in claim 1 users classification management system paid close attention to by the cigarette of micro-letter public account, and it is characterized in that, described user data range is divided by organizational structure's rank or region rank;
Activity management unit provides the data of Below-the-line, address, phone, manner and winnings information; The mode that activity management unit carries out Above-the-line comprises scratch card and pounds golden egg;
Described service network POI packets of information purse rope point title, longitude and latitude, site description, website information, click jump address;
Described user profile comprises user OPENID, name, sex, age, occupation and sources;
Described answer service system comprises and automatically replies unit and manually reply unit.
7. much more as claimed in claim 6 users classification management system paid close attention to by the cigarette of micro-letter public account, it is characterized in that, described in automatically reply unit automatically replies user problem by key word or condition code or self-defined reply or gradual response.
8. much more as claimed in claim 6 users classification management system paid close attention to by the cigarette of micro-letter public account, it is characterized in that, described artificial reply unit comprises seat access unit and message unit; User conversation is distributed to idle seat personnel by seat access unit automatically; Message unit is made as message list by the message of user with to the process of user's message, and described message list comprises numbering, channel, IM number, message type, theme, content, state, customer requirement reply mode, telephone number, Email, message time, processing time, process job number and reply content.
9. much more as claimed in claim 6 users classification management system paid close attention to by the cigarette of micro-letter public account, it is characterized in that, described in automatically reply unit automatically replies user problem by key word or condition code or self-defined reply or gradual response;
Described artificial reply unit comprises seat access unit and message unit; User conversation is distributed to idle seat personnel by seat access unit automatically; Message unit is made as message list by the message of user with to the process of user's message, and described message list comprises numbering, channel, IM number, message type, theme, content, state, customer requirement reply mode, telephone number, Email, message time, processing time, process job number and reply content.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510669685.3A CN105321099A (en) | 2015-10-13 | 2015-10-13 | Classification management system for cigarette-concerning users with multiple WeChat public accounts |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510669685.3A CN105321099A (en) | 2015-10-13 | 2015-10-13 | Classification management system for cigarette-concerning users with multiple WeChat public accounts |
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| CN105321099A true CN105321099A (en) | 2016-02-10 |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106357515A (en) * | 2016-09-28 | 2017-01-25 | 湖南优图信息技术有限公司 | Information release system and method based on wechat public platform |
| CN106557935A (en) * | 2016-11-30 | 2017-04-05 | 安徽金曦网络科技股份有限公司 | Business intelligence customer service system |
| CN107016578A (en) * | 2017-04-18 | 2017-08-04 | 广州市菲拓网络科技有限公司 | A kind of wechat marketing service platform |
| CN107943775A (en) * | 2017-11-24 | 2018-04-20 | 泰康保险集团股份有限公司 | Method, apparatus, storage medium and the electronic equipment of message push |
| CN110191048A (en) * | 2019-06-25 | 2019-08-30 | 苏州梦嘉信息技术有限公司 | A kind of customer service information management method and system |
| CN111582900A (en) * | 2019-02-19 | 2020-08-25 | 腾讯科技（深圳）有限公司 | Media file delivery method and device, storage medium and electronic device |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106357515A (en) * | 2016-09-28 | 2017-01-25 | 湖南优图信息技术有限公司 | Information release system and method based on wechat public platform |
| CN106557935A (en) * | 2016-11-30 | 2017-04-05 | 安徽金曦网络科技股份有限公司 | Business intelligence customer service system |
| CN107016578A (en) * | 2017-04-18 | 2017-08-04 | 广州市菲拓网络科技有限公司 | A kind of wechat marketing service platform |
| CN107943775A (en) * | 2017-11-24 | 2018-04-20 | 泰康保险集团股份有限公司 | Method, apparatus, storage medium and the electronic equipment of message push |
| CN111582900A (en) * | 2019-02-19 | 2020-08-25 | 腾讯科技（深圳）有限公司 | Media file delivery method and device, storage medium and electronic device |
| CN110191048A (en) * | 2019-06-25 | 2019-08-30 | 苏州梦嘉信息技术有限公司 | A kind of customer service information management method and system |
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Application publication date: 20160210 |