CN107016578A - A kind of wechat marketing service platform - Google Patents
A kind of wechat marketing service platform Download PDFInfo
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- CN107016578A CN107016578A CN201710252165.1A CN201710252165A CN107016578A CN 107016578 A CN107016578 A CN 107016578A CN 201710252165 A CN201710252165 A CN 201710252165A CN 107016578 A CN107016578 A CN 107016578A
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Abstract
The invention discloses a kind of wechat marketing service platform, management module is used to carry out the addition of wechat public number using the businessman of wechat marketing service platform account and Modify password is set, check consistency operation clearing and platform bulletin, and to wechat marketing service platform account carry out continue to pay dues management and short message supplement with money；Basis instrument module is used to carry out substance setting to wechat public number；Wechat store module is used to carry out the mall system that online transaction provides architecture for wechat public number；Micro- official website module is used for template or the micro- official website pattern of self-defined template setting that businessman provides according to wechat marketing service platform；Micro- active module is used for businessman and sets various marketing activities, promotes businessman to inhale powder.The present invention is to allow the service platform that client is understandable, easy-to-use, easily market, and can realize precision marketing, power-assisted enterprise quickly sets up brand, allow enterprise can be in number with ten million marketing tide, consumer and market are preferably faced, human cost is reduced, wechat efficiency is maximally played.
Description
Technical field
The present invention relates to wechat grass roots marketing techniques field, and in particular to a kind of wechat marketing service platform.
Background technology
Internet growing today, with the swift and violent raising of software and hardware technology, traditional industry is also constantly turning
The release of type, especially internet+concept, many conventional industries are all changed in plan, and also many traditional forms of enterprises are still at present
It is some traditional management styles, the development of itself enters the bottleneck period even decline phase, and business event constantly shrinks, production
It cannot can improve, the decline of benefit year after year.In order to be able to preferably development, many enterprises all in Demand evolution or turn
Type, and internet brings chance for the traditional forms of enterprises.The traditional forms of enterprises by and internet combination, be itself carry out each side
Change and improve, optimize the management of itself, improve production capacity, profit etc..
Many traditional forms of enterprises are numerous and confused now carries out upgrading and transformation by Internet technology, but effect is still undesirable, electricity
The development of business is maked rapid progress, though many traditional forms of enterprises have made the transition, can not still catch up with the step of new electric business development, although
Also there are many electric business systems to provide partial service for the traditional forms of enterprises now, but be due to current mobile technology development rapidly, biography
The web of system can not meet the various needs of enterprise, and this is accomplished by more new techniques and new developing direction is supported,
It could allow enterprise's constantly progress.
In the mobile Internet epoch instantly, the fast development of wechat, the serious life that have impact on us, daily
Morning we can to check memorial it is the same check the information that wechat is sent, every night, we were also browsed circle of friends interior
Rong Caineng closes eyes rest.Wechat changes us, while also changing our business zoology.Do wechat marketing undoubtedly
The behavioural habits of masses are exactly caught.
Wechat marketing is strong relationship marketing, marketing is done with wechat more effective more than the advertisement that a space of a whole page is done on newspaper.
Wechat marketing can firmly catch the behavioural habits of masses, and its free, comprehensive diversified information pushes form (text
Word, voice, picture, geographical position etc.) can accurately it be pushed according to the time of the act of consumer, thus greatly carry
High information delivery rate.So, do wechat marketing and broader development space is undoubtedly brought to traditional industries, it is especially medium and small
Enterprise, it is therefore necessary to develop one kind and can assist in enterprise to own service, management is so that medium-sized and small enterprises can preferably be managed
Manage own service and reduce the platform of cost output.
The content of the invention
In view of this, in order to solve above mentioned problem of the prior art, the present invention proposes a kind of wechat marketing service platform,
The wonderful stage provided for vast businessman and developer, puts forth effort to solve the problems, such as customization, meets individual requirements.
The present invention is solved the above problems by following technological means：
A kind of wechat marketing service platform, including management module, the management module respectively with basis instrument module, wechat
Store module, micro- official website module, the connection of micro- active module；
The management module is used to carry out the addition of wechat public number using the businessman of wechat marketing service platform account and repaiied
Change password setting, check consistency operation clearing and platform bulletin, and to wechat marketing service platform account carry out continue to pay dues management and
Short message is supplemented with money；
The basis instrument module is used to carry out substance setting to wechat public number；
Wechat store module is used to carry out the mall system that online transaction provides architecture for wechat public number；
The template or self-defined template that micro- official website module is provided for businessman according to wechat marketing service platform are set
Put micro- official website pattern；
Micro- active module is used for businessman and sets various marketing activities, promotes businessman to inhale powder.
Further, the wechat marketing service platform also includes the api interface being connected with management module, and the API connects
Mouth is the development interface of wechat public number, is deeply developed for being third party.
Further, the wechat marketing service platform also includes the Secondary Development Module being connected with management module, described
Secondary Development Module is used to increase development interface newly, for developer select different interface types as configured transmission, API addresses,
Token data-interface.
Further, the wechat marketing service platform also includes the data magic square module being connected with management module, described
Data magic square module is used to count by the number of request to each module, the user behavior of quick analysis concern bean vermicelli, is used as 7
Day data collect statistics and trend comparative analysis.
Further, the basis instrument module includes：
Message back unit, for set to bean vermicelli behavior carry out message back, including text reply, picture and text reply,
Many picture and text are replied, language is replied, video replies；
LBS reply unit, for set to bean vermicelli behavior carry out LBS reply, including enterprise branch details and
Longitude and latitude is positioned；
Custom menu column unit, for setting one-level dish in wechat public number by wechat marketing service platform account
List and second-level menu；
Whether wechat user's granted unit, wechat user mandate is opened for setting, and opening can be certainly after wechat user authorizes
The dynamic openid information for obtaining user, including user's head portrait and the pet name；
Dispensing unit of can not give the answer is returned, for setting platform can not match the unified figure replied of keyword of bean vermicelli triggering
Literary content；
Buffer unit is updated, for setting the cache information updated, is removed after caching, mobile phone terminal can quickly check newest hair
Cloth information；
It is quick to pay close attention to unit, set bean vermicelli quickly to be paid close attention to by giving tacit consent to reply language during for obtaining bean vermicelli by article link
Wechat public number.
Further, wechat store module includes：
Wechat store unit, category management and commercial pipes are carried out for setting store background carousel figure, and to store
Reason, after bean vermicelli places an order, goods orders management is carried out to store；
On-line payment dispensing unit, for configuring the on-line payment mode selected when bean vermicelli pays store commodity, including it is micro-
Believe payments, Net silver on-line payment, wealth pay it is logical pay, the wing is paid, and configure the optional member card of bean vermicelli, cash on delivery, to shop branch
Pay the different means of payment；
Wechat payment certificate unit, pays after root certificate file and public key, private key file, the wechat public for backstage upload
Number payment is to personal wallet；
Wechat Pay Bill unit, after being paid for bean vermicelli wechat, bill list is formed on backstage；
Wechat purchases by group unit, is purchased by group for managing wechat, including purchase by group management, purchase by group order management, group buying voucher management with
And member management, reimbursement management；
Differential pin unit, for supporting store not set distribution, entire service distribution, single product distribution, can allow bean vermicelli to turn into and divide
Business is sold, backstage is configured, audits and withdrawn deposit management to retail trader；
Administrative unit is hired in store point, for managing store point servant, supports 3 kinds of rebating modes, and bean vermicelli is managed and
Check；
Micro- rebating unit, for profit situation of the backstage according to rebating object and commodity, sets different commodity rebating gold
Volume, and the rebating amount of money and withdrawing deposit is managed；
Difference quotient coil unit, for carrying out commercial circle basis instrument and plate setting to difference quotient circle, and for entering businessman's progress
Merchant Category and management；
Micro- crowd raises unit, and project is raised for managing crowd, and account can add different crowds and raise project, editor crowd raise return content and
Order checks management；
Unitary takes precious unit by force, by add unitary take by force precious commodity, commodity original cost lattice, commodity picture displaying and terminate fall based on
When, participate in unitary for bean vermicelli and take precious activity by force；
Microsecond kills unit, kills commodity for adding the second, sets the second to kill rule, sets the second to kill the time, and checks that the second kills order row
Table；
Micro- unit of knocking down-price, for adding commodity of knocking down-price, sets rule of knocking down-price, setting is knocked down-price the time, checks order row of knocking down-price
Table.
Further, micro- official website module includes：
Classification Management unit, the Classification Management carried out when micro- official website is set for businessman, including addition classification, setting point
Class；
Template Manager unit, the template for managing the offer of wechat marketing service platform；
Abstract generation unit, the abstract generation carried out when micro- official website is set for businessman, including article list management, addition
Article, setting article；
Homepage magic lantern blade unit, addition lantern slide, setting lantern slide when for businessman, micro- official website is set；
Carousel Background unit, addition Background, setting Background when for businessman, micro- official website is set；
Bottom navigation bar unit, addition navigation bar, setting navigation bar, setting navigation bar sample when for businessman, micro- official website is set
Formula；
Copyright setting unit, carries out official website bottom copyright when setting micro- official website for businessman and sets.
Further, micro- active module includes：
Share power-assisted unit, share power-assisted activity for adding, set to sharing power-assisted activity carry out activity setting, awards
Put, and data statistics generation power-assisted ranking list is carried out to sharing power-assisted activity；
Popularity rushes list member, rushes list activity for adding popularity, list activity carry out activity setting, awards are rushed to popularity and is set
Put, and list activity is rushed to popularity and carry out data statistics generation popularity list；
Lucky traffic cycle unit：For adding lucky traffic cycle activity, to lucky traffic cycle activity carry out activity setting, prize
Item is set, and carries out prize-winning data statistics and management of awarding prizes to the activity of lucky traffic cycle；
Lucky nine grids unit, for adding lucky nine grids activity, to lucky nine grids activity carry out activity setting, prize
Item is set, and carries out prize-winning data statistics and management of awarding prizes to lucky nine grids activity；
Reward voucher activity carry out activity setting, awards, for adding reward voucher activity, are set by reward voucher unit, and right
Reward voucher activity carries out prize-winning data statistics and management of awarding prizes；
Scratch card activity carry out activity setting, awards, for adding scratch card activity, are set by scratch card unit, and right
Scratch card activity carries out prize-winning data statistics and management of awarding prizes；
Lucky fruit machine unit, for adding lucky fruit machine activity, to lucky fruit machine activity carry out activity setting, prize
Item is set, and carries out prize-winning data statistics and management of awarding prizes to the activity of lucky fruit machine；
Golden egg unit is pounded, golden egg activity is pounded for adding, is set to pounding golden egg activity carry out activity setting, awards, and it is right
Pound golden egg activity and carry out prize-winning data statistics and management of awarding prizes；
Magpie Bridge unit is walked, for adding Magpie Bridge activity, is set to walking Magpie Bridge activity carry out activity setting, awards, and it is right
Walk Magpie Bridge activity and carry out prize-winning data statistics and management of awarding prizes；
Dead small lovers' unit is pressed, dead small lovers' activity is pressed for adding, to pressing dead small lovers' activity carry out activity setting, prize
Item is set, and carries out prize-winning data statistics and management of awarding prizes to pressing dead small lovers' activity；
Eat moon cakes in Autumn Festival unit, for adding the activity that eats moon cakes in Autumn Festival, to the activity carry out activity setting that eats moon cakes in Autumn Festival, prize
Item is set, and carries out prize-winning data statistics and management of awarding prizes to the activity that eats moon cakes in Autumn Festival；
Tear gift box unit open, gift box activity is torn open for adding, set to tearing gift box activity carry out activity setting, awards open, and it is right
Tear gift box activity open and carry out prize-winning data statistics and management of awarding prizes；
One station unit on earth：It is movable on earth for adding a station, topic setting, activity are carried out to station activity on earth and set
Put, awards are set, and activity carries out prize-winning data statistics and management of awarding prizes on earth to a station；
Wechat red packet unit：It is movable for adding wechat red packet, granting red packet is carried out to the activity of wechat red packet and set, online
Verification, and can check and get record, record of conversion；
Punish platform unit：For adding punishment platform activity, punishment option is carried out to punishment platform activity and set, bean vermicelli passes through micro-
Believe that public number carries out interactive trivial games；
Shake lottery elements：Sweepstake is shaken for adding, to shaking sweepstake carry out activity setting, shaking
Encourage prize to set, and can check that lot cast is recorded.
Compared with prior art, beneficial effects of the present invention are as follows：
For several hundred million consumers, various personalized, specialized services are had increasing need for, help them easily to purchase
Thing, and solve all kinds of service for life demands.For enterprise, then need that function is more rich, vision is more personalized, channel more
Abundant marketing mode provides service for consumer.And wechat marketing service platform is exactly a good medium, pass through opening
The infrastructure service ability of wechat marketing service platform, promotes the customization, innovation and evolution of all trades and professions, to facilitate mobile Internet
The foundation of the marketing ecosphere.
Wechat marketing service platform is to allow third party's wechat development platform that client is understandable, easy-to-use, easily market.Wechat is marketed
Service platform possesses the complete solution of multiple industries, and the marketing of its wechat is applied to all trades and professions, can be the business of different industries
Family formulates exclusive marketing mode and activity, allows the businessman of all trades and professions to provide more preferable customer service in wechat, wraps
The every profession and trades such as house property, automobile, hotel, electric business, food and drink, wedding celebration, medical treatment are included, wechat marketing service platform is can be transferred through and realizes wechat
The marketing strategy of public number.Wechat marketing service platform has got through member's pipe of enterprise information system and wechat marketing service platform
The systems such as reason, merchandise control, order management, realize the seamless right of vendor information system and wechat marketing service platform information system
Connect；Enterprise realizes on-line off-line intercommunication by self-built store, and decentralization flow polymerization, client's bean vermicelli precipitation realizes precisely battalion
Pin, power-assisted enterprise quickly sets up brand, allows enterprise can be in number with ten million marketing tide, preferably in face of consumer and city
, human cost is reduced, wechat efficiency is maximally played.
Wechat marketing service platform has formed the one of a set of quite maturation on wechat service is provided for vast medium-sized and small enterprises
Standing posture service mode.Vast medium-sized and small enterprises can low cost, the easily and quickly mobile electric business of foundation by wechat marketing service platform
Platform, this just undoubtedly brings thousands upon thousands virtual entity StoreFronts to enterprise, and at every moment brings very golden to enterprise
The income of silver, and enterprise has just been reached ten hundreds of StoreFronts in the mobile phone of consumer without any cost, consumer and
A series of instruments such as online customer service, the on-line payment that enterprise is provided by wechat marketing service platform, can easily realize commodity and
The negotiation and conclusion of the business of service.At the same time, the powerful member management function of wechat marketing service platform (analysis of CRM big datas) energy
Comprehensively corporate member client is managed, while can the communication quick, in time, innovative that liked with client and be accustomed to
Instrument is linked up, and system can also accurately analyze the behavioural habits of client, carries out accurately marketing activity to client, and create
The electronic cards such as the member card, the reward voucher that are proposed for member system of new property, not only facilitate member to carry, also greatly carry
The satisfaction of high member and enterprise promote and marketing investment return rate.
The channels that wechat marketing service platform is provided, can help enterprise's quick obtaining high-quality flow and potential customers.
Wechat marketing service platform extensively puts logical magnanimity flow by Tengxun and provides traffic service for trade company's wechat, by the platform, extensively
Large, medium and small trade company can carry out product promotion and wide in a series of mobile medias such as Tencent QQ, Tengxun space, wechat public number
Accuse, easily obtain high-quality flow.In addition, wechat marketing service platform provides all kinds of marketing tools for vast trade company, bag
The hardware access device such as the activity class instrument such as WeChat wall, scratch card, traffic cycle and wechat printer, Intelligent commercial wifi is included, is entered
And help vast trade company that high-quality flow under line preferably is incorporated into wechat platform.
Brief description of the drawings
Technical scheme in order to illustrate the embodiments of the present invention more clearly, makes required in being described below to embodiment
Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the present invention, for
For those of ordinary skill in the art, on the premise of not paying creative work, other can also be obtained according to these accompanying drawings
Accompanying drawing.
Fig. 1 is the structural representation of wechat marketing service platform of the present invention；
Fig. 2 is the functional block diagram of basis instrument module of the present invention；
Fig. 3 is the functional block diagram of wechat store of the present invention module；
Fig. 4 is the functional block diagram of micro- official website module of the invention；
Fig. 5 is the functional block diagram of micro- active module of the invention.
Embodiment
In order to facilitate the understanding of the purposes, features and advantages of the present invention, below in conjunction with accompanying drawing and specifically
Embodiment technical scheme is described in detail.It is pointed out that described embodiment is only this hair
Bright a part of embodiment, rather than whole embodiments, based on the embodiment in the present invention, those of ordinary skill in the art are not having
There is the every other embodiment made and obtained under the premise of creative work, belong to the scope of protection of the invention.
As shown in figure 1, the present invention provides a kind of wechat marketing service platform, including management module, the management module point
Not with basis instrument module, wechat store module, micro- official website module, micro- active module, api interface, Secondary Development Module, data
Magic square module is connected；
The management module is used to carry out the addition of wechat public number using the businessman of wechat marketing service platform account and repaiied
Change password setting, check consistency operation clearing and platform bulletin, and to wechat marketing service platform account carry out continue to pay dues management and
Short message is supplemented with money；
The basis instrument module is used to carry out substance setting to wechat public number；
Wechat store module is used to carry out the mall system that online transaction provides architecture for wechat public number；
The template or self-defined template that micro- official website module is provided for businessman according to wechat marketing service platform are set
Put micro- official website pattern；
Micro- active module is used for businessman and sets various marketing activities, promotes businessman to inhale powder；
The api interface is the development interface of wechat public number, is deeply developed for being third party；
The Secondary Development Module is used to increase development interface newly, selects different interface types to join as transmission for developer
Number, API addresses, token etc. data-interface；
The data magic square module is used to count by the number of request to each module, the use of quick analysis concern bean vermicelli
Family behavior, is used as data collect statistics on the 7th and trend comparative analysis.
As shown in Fig. 2 the basis instrument module includes：
Message back unit, for set to bean vermicelli behavior carry out message back, including text reply, picture and text reply,
Many picture and text are replied, language is replied, video replies；Bean vermicelli by each class behavior (including concern, keyword offend, operation template disappear
Breath) carry out text, picture and text, many picture and text, voice, video messaging and check；
LBS reply unit, for set to bean vermicelli behavior carry out LBS reply, including enterprise branch details and
Longitude and latitude is positioned；Backstage sets details and the longitude and latitude positioning in enterprise branch, and bean vermicelli can obtain enterprise-like corporation's information；
Custom menu column unit, for setting 3 one in wechat public number by wechat marketing service platform account
Level menu and 15 second-level menus；
Whether wechat user's granted unit, wechat user mandate is opened for setting, and opening can be certainly after wechat user authorizes
The dynamic openid information for obtaining user, including user's head portrait and the pet name；
Dispensing unit of can not give the answer is returned, for setting platform can not match the unified figure replied of keyword of bean vermicelli triggering
Literary content；Platform can not match the keyword of bean vermicelli triggering, uniformly reply graph-text content setting；
Buffer unit is updated, for setting the cache information updated, is removed after caching, mobile phone terminal can quickly check newest hair
Cloth information；
It is quick to pay close attention to unit, set bean vermicelli quickly to be paid close attention to by giving tacit consent to reply language during for obtaining bean vermicelli by article link
Wechat public number.
As shown in figure 3, wechat store module includes：
Wechat store unit, category management and commercial pipes are carried out for setting store background carousel figure, and to store
Reason, after bean vermicelli places an order, goods orders management is carried out to store；
On-line payment dispensing unit, for configuring the on-line payment mode selected when bean vermicelli pays store commodity, including it is micro-
Believe payments, Net silver on-line payment, wealth pay it is logical pay, the wing is paid, and configure the optional member card of bean vermicelli, cash on delivery, to shop branch
Pay the different means of payment；
Wechat payment certificate unit, pays after root certificate file and public key, private key file, the wechat public for backstage upload
Number payment is to personal wallet；
Wechat Pay Bill unit, after being paid for bean vermicelli wechat, bill list is formed on backstage；
Wechat purchases by group unit, is purchased by group for managing wechat, including purchase by group management, purchase by group order management, group buying voucher management with
And member management, reimbursement management etc.；
Differential pin unit, for supporting store not set distribution, entire service distribution, single product distribution, can allow bean vermicelli to turn into and divide
Business is sold, backstage is configured, audits and withdrawn deposit management to retail trader；
Administrative unit is hired in store point, for managing store point servant, supports 3 kinds of rebating modes, and bean vermicelli is managed and
Check；
Micro- rebating unit, for profit situation of the backstage according to rebating object and commodity, sets different commodity rebating gold
Volume, and the rebating amount of money and withdrawing deposit is managed；
Difference quotient coil unit, for carrying out commercial circle basis instrument and plate setting to difference quotient circle, and for entering businessman's progress
Merchant Category and management；
Micro- crowd raises unit, and project is raised for managing crowd, and account can add different crowds and raise project, editor crowd raise return content and
Order checks management；
Unitary takes precious unit by force, by add unitary take by force precious commodity, commodity original cost lattice, commodity picture displaying and terminate fall based on
When, participate in unitary for bean vermicelli and take precious activity by force；
Microsecond kills unit, kills commodity for adding the second, sets the second to kill rule, sets the second to kill the time, and checks that the second kills order row
Table；
Micro- unit of knocking down-price, for adding commodity of knocking down-price, sets rule of knocking down-price, setting is knocked down-price the time, checks order row of knocking down-price
Table.
As shown in figure 4, micro- official website module includes：
Classification Management unit, the Classification Management carried out when micro- official website is set for businessman, including addition classification, setting point
Class；
Template Manager unit, the template for managing the offer of wechat marketing service platform；
Abstract generation unit, the abstract generation carried out when micro- official website is set for businessman, including article list management, addition
Article, setting article；
Homepage magic lantern blade unit, addition lantern slide, setting lantern slide when for businessman, micro- official website is set；
Carousel Background unit, addition Background, setting Background when for businessman, micro- official website is set；
Bottom navigation bar unit, addition navigation bar, setting navigation bar, setting navigation bar sample when for businessman, micro- official website is set
Formula；
Copyright setting unit, carries out official website bottom copyright when setting micro- official website for businessman and sets.
As shown in figure 5, micro- active module includes：
Share power-assisted unit, share power-assisted activity for adding, set to sharing power-assisted activity carry out activity setting, awards
Put, and data statistics generation power-assisted ranking list is carried out to sharing power-assisted activity；
Popularity rushes list member, rushes list activity for adding popularity, list activity carry out activity setting, awards are rushed to popularity and is set
Put, and list activity is rushed to popularity and carry out data statistics generation popularity list；
Lucky traffic cycle unit：For adding lucky traffic cycle activity, to lucky traffic cycle activity carry out activity setting, prize
Item is set, and carries out prize-winning data statistics and management of awarding prizes to the activity of lucky traffic cycle；
Lucky nine grids unit, for adding lucky nine grids activity, to lucky nine grids activity carry out activity setting, prize
Item is set, and carries out prize-winning data statistics and management of awarding prizes to lucky nine grids activity；
Reward voucher activity carry out activity setting, awards, for adding reward voucher activity, are set by reward voucher unit, and right
Reward voucher activity carries out prize-winning data statistics and management of awarding prizes；
Scratch card activity carry out activity setting, awards, for adding scratch card activity, are set by scratch card unit, and right
Scratch card activity carries out prize-winning data statistics and management of awarding prizes；
Lucky fruit machine unit, for adding lucky fruit machine activity, to lucky fruit machine activity carry out activity setting, prize
Item is set, and carries out prize-winning data statistics and management of awarding prizes to the activity of lucky fruit machine；
Golden egg unit is pounded, golden egg activity is pounded for adding, is set to pounding golden egg activity carry out activity setting, awards, and it is right
Pound golden egg activity and carry out prize-winning data statistics and management of awarding prizes；
Magpie Bridge unit is walked, for adding Magpie Bridge activity, is set to walking Magpie Bridge activity carry out activity setting, awards, and it is right
Walk Magpie Bridge activity and carry out prize-winning data statistics and management of awarding prizes；
Dead small lovers' unit is pressed, dead small lovers' activity is pressed for adding, to pressing dead small lovers' activity carry out activity setting, prize
Item is set, and carries out prize-winning data statistics and management of awarding prizes to pressing dead small lovers' activity；
Eat moon cakes in Autumn Festival unit, for adding the activity that eats moon cakes in Autumn Festival, to the activity carry out activity setting that eats moon cakes in Autumn Festival, prize
Item is set, and carries out prize-winning data statistics and management of awarding prizes to the activity that eats moon cakes in Autumn Festival；
Tear gift box unit open, gift box activity is torn open for adding, set to tearing gift box activity carry out activity setting, awards open, and it is right
Tear gift box activity open and carry out prize-winning data statistics and management of awarding prizes；
One station unit on earth：It is movable on earth for adding a station, topic setting, activity are carried out to station activity on earth and set
Put, awards are set, and activity carries out prize-winning data statistics and management of awarding prizes on earth to a station；
Wechat red packet unit：It is movable for adding wechat red packet, granting red packet is carried out to the activity of wechat red packet and set, online
Verification, and can check and get record, record of conversion；
Punish platform unit：For adding punishment platform activity, punishment option is carried out to punishment platform activity and set, bean vermicelli passes through micro-
Believe that public number carries out interactive trivial games；
Shake lottery elements：Sweepstake is shaken for adding, to shaking sweepstake carry out activity setting, shaking
Encourage prize to set, and can check that lot cast is recorded.
Framework of the present invention uses B/S patterns, and the API developer's document provided based on wechat official website develops extension, adjusts
Use efficiency high；All data are managed, platform maintenance is efficient and convenient using unified entrance into backstage；It is portable strong,
Running environment requirement is simple, and stability is strong, with higher-security.Server has flexibly used load balancing, and database is used
Point table technology and caching technology, while user's high concurrent can be resisted.Rear end exploitation is melted into MVC thoughts, employs
Thinkphp frameworks are researched and developed.Be integrated with wechat payment, wing payment, Wealth tong, communications and liaison pay, easily precious payment, e-Bank payment,
Member card pays, cashed on delivery, being paid the bill to shop.
Request method of the present invention is, by wechat api interfaces, to carry out real time synchronization processing with wechat user, and make
Service interaction is carried out with wechat user by wechat expanded application with H5 technologies, by wechat hardware interface, extension can only hardware
Function.
The present invention provides complete wechat sales service interface by open platform, passes through the third-party application of open platform
Can seamless access wechat marketing service platform, the abundant API that platform is provided covers wechat marketing service platform each core business
Flow, can provide types of applications, in terms of solution shop management, promotion, data analysis based on these contents for seller
The problem of.There is provided solution also based on the ecommerce background system needed for businessman for wechat marketing service platform.For rich in enterprise
The traditional software manufacturer of industry development of information system experience, can be provided including for businessman but not limited based on wechat marketing service platform
In BI, ERP, DRP, CRM, SCM etc..
The sector application of wechat marketing service platform of the present invention：
Micro- row number：Micro- row number basis instrument is carried out by wechat marketing service platform, micro- row number, bean vermicelli user is added
Check that shops's list and row number list are checked by wechat public number, and the online number of taking and online row number can be carried out, salesman can step on
Record account is managed queuing system.
Micro- food and drink：The dining room basis instrument of micro- food and drink is carried out by wechat marketing service platform, dining room management is carried out and divides
Shop is managed, and can add vegetable and classification and dinner table to dining room, bean vermicelli user by wechat public number check online reservation dinner table and
Wechat is ordered, and wechat marketing service platform backstage can check processing dinner table predetermined case, carry out order management.
It is micro- to take out：Micro- take-away businessman basis instrument is carried out by wechat marketing service platform, vegetable, powder can be added to dining room
Silk user orders take-away online by wechat public number, and wechat marketing service platform backstage carries out order management and data statistics.
Building house property：Micro- addition building is carried out by wechat marketing service platform to set, each building can add sub- building,
House type and photograph album can be added to building, bean vermicelli user checks building information and house type online by wechat public number, and carries out pre-
Room is about seen, wechat marketing service platform backstage carries out reservation order management.
360 ° of panoramas：360 ° of panoramas are added by wechat marketing service platform to set, and add upper figure below all around
Piece can automatically generate panorama sketch, and bean vermicelli user checks panorama list online by wechat public number, carry out 360 ° of panorama experience.
Whole people broker：Carry out adding whole people broker's setting, add items and reward, powder by wechat marketing service platform
Silk user turns into broker by the online application of wechat public number and carries out business development, and broker can check customer list and return
Money customer list.
Micro- wedding celebration：Wechat note setting, addition happiness note atlas and image-text video message are carried out by wechat marketing service platform,
Bean vermicelli user is sending invitation card by wechat public number, invitee to be invited to participate in wedding celebration scene.
Micro- automobile：Automobile homepage is added by wechat marketing service platform to set, and can add automobile brand to automobile
With vehicle, automobile article, bean vermicelli user checks Automobile system and vehicle online by wechat public number, and carry out reservation see car and
Test ride, wechat marketing service platform backstage carries out reservation order management and sales management.
Micro- education：Education configuration is added by wechat marketing service platform to set, can be to school's addition course classification
With teacher management, student-directed, bean vermicelli user checks qualified teachers' configuration, course arrangement, recipe arrangement online by wechat public number,
And online reservation course is carried out, wechat marketing service platform backstage carries out reservation order management.
Micro- medical treatment：Medical treatment configuration is added by wechat marketing service platform to set, can be to the classification of addition section office of hospital
With management of registering, bean vermicelli user checks that hospital configures and carries out online reservation by wechat public number and registered online, wechat marketing
Service platform backstage carries out reservation order management.
Hotel：Hotel configuration setting is added by wechat marketing service platform, room can be added to hospital
Between classification and price control, bean vermicelli user checks that hotel configure and booked rooms online online by wechat public number, and wechat is sought
Sell service platform backstage and carry out order management.
General order：The general order of every profession and trade is added by wechat marketing service platform, carry out different industries
Line reservation is set, and bean vermicelli user is preengage online by wechat public number, and wechat marketing service platform backstage carries out reservation order pipe
Reason.
Micro- beauty：Beauty businessman is added by wechat marketing service platform to set and branch setting, can add beauty
Set meal and propagating poster are managed, and bean vermicelli user checks beauty information by wechat public number and carries out online subscription services online,
Wechat marketing service platform backstage carries out order management and checks that client comments on.
Micro- body-building：Gymnasium is added by wechat marketing service platform to set and branch setting, can add body-building
Mesh and propagating poster management, bean vermicelli user checks fitness project by wechat public number and carries out online subscription services online, micro-
Letter marketing service platform backstage carries out order management and checks that client comments on.
Micro- government affairs：By wechat marketing service platform be added government affairs service window set, can add service type and
Propagating poster is managed, and bean vermicelli user checks government affairs service type by wechat public number and carries out online subscription services online, micro-
Letter marketing service platform backstage carries out order management and checks comment.
Micro- food：Food is added by wechat marketing service platform and branch is set, food classification can be added and declared
Poster management is passed, bean vermicelli user checks food type by wechat public number and carries out online subscription services online, wechat marketing
Service platform backstage carries out order management and checks comment.
Micro- tourism：Landscape video active information service system of scenic is added by wechat marketing service platform to set, and can add sight spot management, powder
User checks scenic spot project by wechat public number and carries out online subscription services silk online, and wechat marketing service platform backstage is entered
Row order management and check client comment on.
Micro- florist's shop：Fresh flower shop and branch are added by wechat marketing service platform to set, can characteristic fresh flower and florist's shop
Introduce, bean vermicelli user checks scenic spot project by wechat public number and carries out online subscription services online, wechat marketing service is put down
Platform backstage carries out order management and checks that client comments on.
Speck industry：Infrastructure management company is added by wechat marketing service platform and cell serves are set, can cell owner
Service, bean vermicelli user checks cell serves mesh by wechat public number and carries out online subscription services online, wechat marketing service
Platform backstage carries out order management and checks that client comments on.
Micro- KTV：KTV is added by wechat marketing service platform to introduce and branch setting, can add KTV boxes and a surname
Poster is passed, bean vermicelli user checks reservation KTV boxes online by wechat public number, and wechat marketing service platform backstage carries out order
Manage and check that client comments on.
Micro- bar：Bar is added by wechat marketing service platform to introduce and branch setting, can add bar tea
And propagating poster, bean vermicelli user is checked online by wechat public number preengages KTV boxes, and wechat marketing service platform backstage is carried out
Order management and check client comment on.
Micro- finishing：Decoration company is added by wechat marketing service platform to introduce and the setting of finishing branch, can be added
Set meal and propagating poster are fitted up, bean vermicelli user checks that reservation KTV boxes fit up set meal, wechat marketing online by wechat public number
Service platform backstage carries out order management and checks that client comments on.
Micro- wedding celebration：Wedding celebration company introduction is added by wechat marketing service platform and branch is set, wedding celebration can be added
Service item and propagating poster, bean vermicelli user check reserving service items online by wechat public number, and wechat marketing service is put down
Platform backstage carries out order management and checks that client comments on.
Micro- pet：Pet shop is added by wechat marketing service platform to introduce and branch setting, can be added pet and be risen
Business project and propagating poster are occupied, bean vermicelli user checks reserving service items online by wechat public number, and wechat marketing service is put down
Platform backstage carries out order management and checks that client comments on.
Micro- housekeeping：Housekeeping company is added by wechat marketing service platform and branch is set, service item can be added
And propagating poster, bean vermicelli user checks reserving service items online by wechat public number, and wechat marketing service platform backstage is entered
Row order management and check client comment on.
Micro- lease：Leasing company is added by wechat marketing service platform and branch is set, lease type can be added
Mesh and propagating poster, bean vermicelli user check reservation lease type entry, wechat marketing service platform online by wechat public number
Backstage carries out order management and checks that client comments on.
Compared with prior art, beneficial effects of the present invention are as follows：
For several hundred million consumers, various personalized, specialized services are had increasing need for, help them easily to purchase
Thing, and solve all kinds of service for life demands.For enterprise, then need that function is more rich, vision is more personalized, channel more
Abundant marketing mode provides service for consumer.And wechat marketing service platform is exactly a good medium, pass through opening
The infrastructure service ability of wechat marketing service platform, promotes the customization, innovation and evolution of all trades and professions, to facilitate mobile Internet
The foundation of the marketing ecosphere.
Wechat marketing service platform is to allow third party's wechat development platform that client is understandable, easy-to-use, easily market.Wechat is marketed
Service platform possesses the complete solution of multiple industries, and the marketing of its wechat is applied to all trades and professions, can be the business of different industries
Family formulates exclusive marketing mode and activity, allows the businessman of all trades and professions to provide more preferable customer service in wechat, wraps
The every profession and trades such as house property, automobile, hotel, electric business, food and drink, wedding celebration, medical treatment are included, wechat marketing service platform is can be transferred through and realizes wechat
The marketing strategy of public number.Wechat marketing service platform has got through member's pipe of enterprise information system and wechat marketing service platform
The systems such as reason, merchandise control, order management, realize the seamless right of vendor information system and wechat marketing service platform information system
Connect；Enterprise realizes on-line off-line intercommunication by self-built store, and decentralization flow polymerization, client's bean vermicelli precipitation realizes precisely battalion
Pin, power-assisted enterprise quickly sets up brand, allows enterprise can be in number with ten million marketing tide, preferably in face of consumer and city
, human cost is reduced, wechat efficiency is maximally played.
Wechat marketing service platform has formed the one of a set of quite maturation on wechat service is provided for vast medium-sized and small enterprises
Standing posture service mode.Vast medium-sized and small enterprises can low cost, the easily and quickly mobile electric business of foundation by wechat marketing service platform
Platform, this just undoubtedly brings thousands upon thousands virtual entity StoreFronts to enterprise, and at every moment brings very golden to enterprise
The income of silver, and enterprise has just been reached ten hundreds of StoreFronts in the mobile phone of consumer without any cost, consumer and
A series of instruments such as online customer service, the on-line payment that enterprise is provided by wechat marketing service platform, can easily realize commodity and
The negotiation and conclusion of the business of service.At the same time, the powerful member management function of wechat marketing service platform (analysis of CRM big datas) energy
Comprehensively corporate member client is managed, while can the communication quick, in time, innovative that liked with client and be accustomed to
Instrument is linked up, and system can also accurately analyze the behavioural habits of client, carries out accurately marketing activity to client, and create
The electronic cards such as the member card, the reward voucher that are proposed for member system of new property, not only facilitate member to carry, also greatly carry
The satisfaction of high member and enterprise promote and marketing investment return rate.
The channels that wechat marketing service platform is provided, can help enterprise's quick obtaining high-quality flow and potential customers.
Wechat marketing service platform extensively puts logical magnanimity flow by Tengxun and provides traffic service for trade company's wechat, by the platform, extensively
Large, medium and small trade company can carry out product promotion and wide in a series of mobile medias such as Tencent QQ, Tengxun space, wechat public number
Accuse, easily obtain high-quality flow.In addition, wechat marketing service platform provides all kinds of marketing tools for vast trade company, bag
The hardware access device such as the activity class instrument such as WeChat wall, scratch card, traffic cycle and wechat printer, Intelligent commercial wifi is included, is entered
And help vast trade company that high-quality flow under line preferably is incorporated into wechat platform.
Embodiment described above only expresses the several embodiments of the present invention, and it describes more specific and detailed, but simultaneously
Therefore the limitation to the scope of the claims of the present invention can not be interpreted as.It should be pointed out that for one of ordinary skill in the art
For, without departing from the inventive concept of the premise, various modifications and improvements can be made, these belong to the guarantor of the present invention
Protect scope.Therefore, the protection domain of patent of the present invention should be determined by the appended claims.
Claims (8)
1. a kind of wechat marketing service platform, it is characterised in that including management module, the management module respectively with basis instrument
Module, wechat store module, micro- official website module, the connection of micro- active module；
The management module is used to carry out the addition of wechat public number using the businessman of wechat marketing service platform account and changed close
Code is set, and checks consistency operation clearing and platform bulletin, and carry out continue to pay dues management and short message to wechat marketing service platform account
Supplement with money；
The basis instrument module is used to carry out substance setting to wechat public number；
Wechat store module is used to carry out the mall system that online transaction provides architecture for wechat public number；
The template or self-defined template that micro- official website module is provided for businessman according to wechat marketing service platform set micro-
Official website pattern；
Micro- active module is used for businessman and sets various marketing activities, promotes businessman to inhale powder.
2. wechat marketing service platform according to claim 1, it is characterised in that the wechat marketing service platform is also wrapped
The api interface being connected with management module is included, the api interface is the development interface of wechat public number, is goed deep into for being third party
Exploitation.
3. wechat marketing service platform according to claim 1, it is characterised in that the wechat marketing service platform is also wrapped
The Secondary Development Module being connected with management module is included, the Secondary Development Module is used to increase development interface newly, selected for developer
Different interface types as configured transmission, API addresses, token data-interface.
4. wechat marketing service platform according to claim 1, it is characterised in that the wechat marketing service platform is also wrapped
The data magic square module being connected with management module is included, the data magic square module is used to unite by the number of request to each module
Meter, the user behavior of quick analysis concern bean vermicelli, is used as data collect statistics on the 7th and trend comparative analysis.
5. wechat marketing service platform according to claim 1, it is characterised in that the basis instrument module includes：
Message back unit, for setting the message back carried out to bean vermicelli behavior, including text is replied, picture and text are replied, many figures
Text is replied, language is replied, video replies；
LBS replys unit, and the LBS that bean vermicelli behavior is carried out is replied for setting, includes the details and longitude and latitude in enterprise branch
Degree positioning；
Custom menu column unit, for set by wechat marketing service platform account in wechat public number further menu and
Second-level menu；
Whether wechat user's granted unit, wechat user mandate is opened for setting, and open after wechat user authorizes to obtain automatically
Take the openid information at family, including user's head portrait and the pet name；
Dispensing unit of can not give the answer is returned, for setting platform can not match in the unified picture and text replied of keyword of bean vermicelli triggering
Hold；
Buffer unit is updated, for setting the cache information updated, is removed after caching, mobile phone terminal can quickly check newest issue letter
Breath；
It is quick to pay close attention to unit, set bean vermicelli quickly to pay close attention to wechat by giving tacit consent to reply language during for obtaining bean vermicelli by article link
Public number.
6. wechat marketing service platform according to claim 1, it is characterised in that wechat store module includes：
Wechat store unit, category management and merchandise control, powder are carried out for setting store background carousel figure, and to store
After silk places an order, goods orders management is carried out to store；
On-line payment dispensing unit, for configuring the on-line payment mode selected when bean vermicelli pays store commodity, including wechat branch
Pay, Net silver on-line payment, wealth pay it is logical pay, the wing is paid, and configure bean vermicelli member card may be selected, cashes on delivery, paid not to shop
The same means of payment；
Wechat payment certificate unit, is paid after root certificate file and public key, private key file for backstage upload, and wechat public number is paid
Money is to personal wallet；
Wechat Pay Bill unit, after being paid for bean vermicelli wechat, bill list is formed on backstage；
Wechat purchases by group unit, is purchased by group for managing wechat, including purchases by group management, purchases by group order management, group buying voucher management and meeting
Member's management, reimbursement management；
Differential pin unit, for supporting store not set distribution, entire service distribution, single product distribution, can allow bean vermicelli to turn into retail trader,
Backstage is configured, audits and withdrawn deposit management to retail trader；
Administrative unit is hired in store point, for managing store point servant, supports 3 kinds of rebating modes, and bean vermicelli is managed and checked；
Micro- rebating unit, for profit situation of the backstage according to rebating object and commodity, sets the different commodity rebating amount of money, and
The rebating amount of money and withdrawing deposit is managed；
Difference quotient coil unit, trade company is carried out for carrying out commercial circle basis instrument and plate setting to difference quotient circle, and for entering businessman
Classification and management；
Micro- crowd raises unit, raises project for managing crowd, account can add different crowds and raise project, and editor crowd raises return content and order
Check management；
Unitary takes precious unit by force, takes precious commodity, commodity original cost lattice, commodity picture displaying and end countdown by force for adding unitary, supplies
Bean vermicelli participates in unitary and takes precious activity by force；
Microsecond kills unit, kills commodity for adding the second, sets the second to kill rule, sets the second to kill the time, check that the second kills order list；
Micro- unit of knocking down-price, for adding commodity of knocking down-price, sets rule of knocking down-price, setting is knocked down-price the time, checks order list of knocking down-price.
7. wechat marketing service platform according to claim 1, it is characterised in that micro- official website module includes：
Classification Management unit, the Classification Management carried out when micro- official website is set for businessman, including addition classification, setting classification；
Template Manager unit, the template for managing the offer of wechat marketing service platform；
Abstract generation unit, the abstract generation carried out when micro- official website is set for businessman, including article list management, addition text
Chapter, setting article；
Homepage magic lantern blade unit, addition lantern slide, setting lantern slide when for businessman, micro- official website is set；
Carousel Background unit, addition Background, setting Background when for businessman, micro- official website is set；
Bottom navigation bar unit, addition navigation bar, setting navigation bar, setting navigation bar pattern when for businessman, micro- official website is set；
Copyright setting unit, carries out official website bottom copyright when setting micro- official website for businessman and sets.
8. wechat marketing service platform according to claim 1, it is characterised in that micro- active module includes：
Share power-assisted unit, share power-assisted activity for adding, set to sharing power-assisted activity carry out activity setting, awards, and
Data statistics generation power-assisted ranking list is carried out to sharing power-assisted activity；
Popularity rushes list member, and list activity is rushed for adding popularity, and list activity carry out activity setting, awards are rushed to popularity and is set, and
List activity is rushed to popularity and carries out data statistics generation popularity list；
Lucky traffic cycle unit：For adding lucky traffic cycle activity, lucky traffic cycle activity carry out activity setting, awards are set
Put, and prize-winning data statistics and management of awarding prizes are carried out to the activity of lucky traffic cycle；
Lucky nine grids activity carry out activity setting, awards, for adding lucky nine grids activity, are set by lucky nine grids unit
Put, and prize-winning data statistics and management of awarding prizes are carried out to lucky nine grids activity；
Reward voucher activity carry out activity setting, awards, for adding reward voucher activity, are set by reward voucher unit, and to preferential
Certificate activity carries out prize-winning data statistics and management of awarding prizes；
Scratch card activity carry out activity setting, awards, for adding scratch card activity, are set by scratch card unit, and to scraping
Card activity carries out prize-winning data statistics and management of awarding prizes；
Lucky fruit machine activity carry out activity setting, awards, for adding lucky fruit machine activity, are set by lucky fruit machine unit
Put, and prize-winning data statistics and management of awarding prizes are carried out to the activity of lucky fruit machine；
Golden egg unit is pounded, golden egg activity is pounded for adding, is set to pounding golden egg activity carry out activity setting, awards, and to pounding gold
Egg activity carries out prize-winning data statistics and management of awarding prizes；
Magpie Bridge unit is walked, for adding Magpie Bridge activity, is set to walking Magpie Bridge activity carry out activity setting, awards, and to walking magpie
Bridge activity carries out prize-winning data statistics and management of awarding prizes；
Dead small lovers' unit is pressed, dead small lovers' activity is pressed for adding, is set to pressing dead small lovers' activity carry out activity setting, awards
Put, and prize-winning data statistics and management of awarding prizes are carried out to pressing dead small lovers' activity；
Eaten moon cakes in Autumn Festival unit, and for adding the activity that eats moon cakes in Autumn Festival, the activity carry out activity setting that eats moon cakes in Autumn Festival, awards are set
Put, and prize-winning data statistics and management of awarding prizes are carried out to the activity that eats moon cakes in Autumn Festival；
Tear gift box unit open, gift box activity is torn open for adding, set to tearing gift box activity carry out activity setting, awards open, and to tearing gift open
Box activity carries out prize-winning data statistics and management of awarding prizes；
One station unit on earth：It is movable on earth for adding a station, topic setting, activity setting, prize are carried out to station activity on earth
Item is set, and activity carries out prize-winning data statistics and management of awarding prizes on earth to a station；
Wechat red packet unit：For adding the activity of wechat red packet, granting red packet is carried out to the activity of wechat red packet and set, in line core
It is right, and can check and get record, record of conversion；
Punish platform unit：For adding punishment platform activity, punishment option is carried out to punishment platform activity and set, bean vermicelli is public by wechat
Many numbers carry out interactive trivial games；
Shake lottery elements：Sweepstake is shaken for adding, is encouraged to shaking sweepstake carry out activity setting, lot cast
Product are set, and can check that lot cast is recorded.
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