CN110738422A

CN110738422A - marketing task management system

Info

Publication number: CN110738422A
Application number: CN201910988925.4A
Authority: CN
Inventors: 闵怡波
Original assignee: Beijing Haomai Network Information Technology Co Ltd
Current assignee: Beijing Haomai Network Information Technology Co Ltd
Priority date: 2019-10-17
Filing date: 2019-10-17
Publication date: 2020-01-31

Abstract

The invention discloses a marketing task management system which comprises a front-end applet, a background PC (personal computer) end, a data feedback module, a staff maintenance module, a content management module, a task management module, a data management module, a login module, a task receiving module, a task sharing module, a data transmission module and a staff transmission chain module, wherein the input end of the background PC end is connected with the output ends of the staff maintenance module, the content management module, the task management module and the data management module through signals.

Description

marketing task management system

Technical Field

The invention relates to the technical field of marketing management systems, in particular to marketing task management systems.

Background

The flow is drawn new, new marketing modes are increased, but the brand cannot evaluate the real marketing effect, and the problem that every enterprise faces the flow is solved.

The current marketing management system provided on the market comprises the following parts:

sales automation crm system, scrm system, distribution system, micro mall saas.

The existing marketing management system can realize marketing to obtain customers, but cannot realize effective marketing fission and user portrait, cannot realize no dead angle in the marketing process, execution condition (channel), execution action (frequency) and execution result (data), so that marketing task management systems are necessary to be designed.

Disclosure of Invention

The present invention aims to provide kinds of marketing task management systems to solve the problems in the background art.

In order to solve the technical problems, the invention provides an marketing task management system which comprises a front-end small program, a background PC (personal computer) end, a data feedback module, a staff maintenance module, a content management module, a task management module, a data management module, a login module, a task receiving module, a task sharing module, a data transmission module and a staff propagation chain module, wherein the input end of the background PC end is connected with the output ends of the staff maintenance module, the content management module, the task management module and the data management module through signals, the staff maintenance module, the content management module, the task management module and the data management module are connected through signals, the front-end small program is connected with the output end of the login module through signals, the front-end small program is connected with the task receiving module through signals, the input end of the task receiving module is connected with the output end of the task management module through signals, the task receiving module is connected with the task sharing module through signals, the output end of the task sharing module is connected with the input end of the data transmission module through signals, the output end of the data transmission module is connected with the staff propagation module through signals, and the output end of the staff propagation chain module is connected with the data transmission module through signals, and the data propagation chain module.

According to the technical scheme, the task management module comprises a task creating unit, a task index setting unit and a task issuing personnel determining unit, wherein the task index setting unit is used for setting the brought access volume task index, the brought order volume task index and the brought entry volume task index.

According to the technical scheme, the staff maintenance module is used as a task sending premise and used for selecting task executors as a basis for subsequent task sending, and the main significance is as follows: the merchant invites the employees and the merchant enterprises to determine the binding relationship by scanning the exclusive two-dimensional codes of the merchant, and the organization frameworks of the employees and the enterprises are maintained.

According to the technical scheme, the staff maintenance module sets whether to automatically display the business cards of the staff of each task.

According to the technical scheme, the content management module comprises a creating activity unit, a marketing content making unit and a marketing plug-in editing unit.

According to the technical scheme, the task management module further comprises a task issuing unit, a task distributing unit, a task list unit and a task execution condition checking unit, wherein the task execution condition checking unit comprises checking according to the whole or checking according to the part .

According to the technical scheme, the data management module comprises a data statistics unit, a task execution data unit, a staff venation data unit, a propagation data unit and a marketing effect data unit, wherein the task execution data unit comprises a task execution progress, a task execution rate and a task completion rate.

According to the technical scheme, the staff propagation chain module comprises a forwarding user unit, an access user unit, an order issuing unit, an entry unit, a consult unit and a business card interaction unit.

Compared with the prior art, the marketing task management system has the advantages that the marketing task management system is simple to implement, is not limited by time and space, does not need to call employees, can develop the marketing push activities anytime and anywhere by opening the WeChat applet, is simple and fair in examination, is capable of tracing to the source of accurate rewards according to marketing effects, is accurate and simple in examination, is beneficial to old customers to bring new customers and develop new customers, is low in cost and obtains customers at low cost, and accurate marketing is achieved by enabling each employee to share the user images of looking up the personal veins.

Drawings

The accompanying drawings are included to provide a further understanding of the invention and constitute a part of this specification, and are included to explain the invention and not to limit the invention by way of example .

FIG. 1 is a business flow diagram of the present invention;

FIG. 2 is a block flow diagram of the present invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be described clearly and completely with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only partial embodiments of of the present invention, rather than all embodiments.

The technical scheme includes that marketing task information management systems comprise a front-end applet, a background PC, a data feedback module, a staff maintenance module, a content management module, a task management module, a data management module, a login module, a task receiving module, a task sharing module, a data transmission module and a staff propagation chain module, wherein the input end of the background PC is in signal connection with the output ends of the staff maintenance module, the content management module, the task management module and the data management module, the staff maintenance module, the content management module, the task management module and the data management module are in signal connection, the staff maintenance module sets whether to automatically display business cards of staff of various tasks, the staff maintenance module is used as a precondition for sending tasks and selects task executors to serve as a basis for selecting task executors when sending tasks later, the main significance is that the staff and staff enterprises determine a binding relationship by scanning proprietary two-dimensional codes of the merchants to the staff and maintain organization structures of the staff and enterprises, the content management module comprises a marketing activity creating unit, a content making unit and a plug-in unit, an enterprise, an employee information setting unit, a staff information transmission unit, a staff information setting.

Based on the above, the invention has the advantages that the marketing task management system is realized to complete employee management, task issuing, task execution and employee propagation data recording and statistics, all process data of the employee for marketing activities are statistically analyzed and presented, the task link received by each employee has the unique identifier, after the task link is shared, the completion and the interaction behavior of the link can be traced back to the source, the system counts the performance of the employee, all employees only have a binding relationship with the merchant, the tasks issued by the enterprise can be received after the enterprise is bound, the operation is simple, employee notification is not required to be summoned, the enterprise is helped to stimulate the employees to participate in marketing promotion through a task mechanism, the propagation chain enables the performance to be clearly distributed, an incentive mechanism is set, and the whole employee distributes KPI standards, so that the management is simple and feasible.

It is noted that, herein, relational terms such as , second, and the like are used solely to distinguish entities or operations from another entities or operations without necessarily requiring or implying any actual such relationship or order between such entities or operations, further, the terms "comprise," "include," or any other variation thereof are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a series of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus.

Finally, it should be noted that: although the present invention has been described in detail with reference to the foregoing embodiments, it will be apparent to those skilled in the art that changes may be made in the embodiments and/or equivalents thereof without departing from the spirit and scope of the invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.

Claims

The marketing task management system is characterized in that the input end of the background PC end is in signal connection with the output ends of the staff maintenance module, the content management module, the task management module and the data management module, the staff maintenance module, the content management module, the task management module and the data management module are in signal connection, the background PC end is in signal connection with the front small program, the input end of the front small program is in signal connection with the output end of the login module, the front small program is in signal connection with the task receiving module, the input end of the task receiving module is in signal connection with the output end of the task management module, the task receiving module is in signal connection with the task sharing module, the output end of the task sharing module is in signal connection with the input end of the data transmission module, the output end of the data transmission module is in signal connection with the staff maintenance module, the task receiving module, the data transmission module and the staff transmission module are in signal connection with the output end of the data transmission module, and the data transmission module are in signal connection with the staff transmission module.
2. The kinds of marketing task management systems of claim 1, wherein the task management module comprises a task creation unit, a task index setting unit, and a task issuing personnel determination unit, the task index setting unit sets the access volume task index, the order volume task index, and the entry volume task index brought by the task creation unit.
3. The kinds of marketing task management systems of claim 1, wherein the staff maintenance module is used as a premise for tasking and is used as a basis for selecting task performers during subsequent tasking, and the main significance is that a merchant invites staff and a merchant enterprise to determine a binding relationship by scanning a proprietary two-dimensional code of the merchant, and the organization architecture of the staff and the enterprise is maintained.
4. The marketing task management system of claim 1, wherein the staff maintenance module is configured to automatically display the business card of each staff member.
5. The marketing task management system of claim 1, wherein the content management module comprises a creation activity unit, a marketing content production unit and a marketing plug-in editing unit.
6. The marketing task management system of claim 1, wherein the task management module further comprises a task issuing unit, a task assigning unit, a task listing unit, and a task performance checking unit, the task performance checking unit comprises checking as a whole or checking as a part .
7. The marketing task management system of claim 1, wherein the data management module comprises a data statistics unit, a task execution data unit, a staff context data unit, a propagation data unit and a marketing effect data unit, and the task execution data unit comprises a task execution progress, a task execution rate and a task completion rate.
8. The marketing task management system of claim 1, wherein the employee propagation chain module comprises a forwarding user unit, an accessing user unit, an ordering unit, an entry unit, a consulting unit and a business card interaction unit.