CN108009854A - Business activity promotion method based on wechat platform - Google Patents
Business activity promotion method based on wechat platform Download PDFInfo
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- CN108009854A CN108009854A CN201711326224.1A CN201711326224A CN108009854A CN 108009854 A CN108009854 A CN 108009854A CN 201711326224 A CN201711326224 A CN 201711326224A CN 108009854 A CN108009854 A CN 108009854A
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- quick response
- response code
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- token
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
- G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/04—Payment circuits
- G06Q20/06—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme
- G06Q20/065—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme using e-cash
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- General Engineering & Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention discloses a kind of business activity promotion method based on wechat platform, is related to business activity and promotes field, comprises the following steps：Step 1, generates Quick Response Code；Step 2, generates Token；Step 3, makes red packet；Step 4, disperses Quick Response Code；Step 5, barcode scanning log in；Step 6, forwarding；Step 7, record statistics, a Quick Response Code corresponds to a Quick Response Code numbering, Token and red packet, safe, repetition barcode scanning is avoided to get, Quick Response Code utilization rate is improved, reduces the load of server, streamline operation, Quick Response Code can be produced on disposable product, it is convenient to promote, and Quick Response Code need not be safeguarded, easy to use, short-term promotion effect is good, the cycle is short.
Description
Technical field
The present invention relates to business activity to promote field, more particularly to the method for business promotion application is done using wechat platform.
Background technology
Penguin intelligence under Tencent extremely discloses newest《2017 wechat wechat user ＆ ecological Studies are reported》, wechat is complete
Ball wechat user living more than 900,000,000 months.This part reports the also detailed wechat user situation analyzed in current wechat and using habit
The big data such as used, can therefrom find out some transformations in following people's social activity direction.Wechat APP people is monthly, and usage time reaches
1967 minutes, beyond second place more than one times.The wechat user for possessing the good friend of more than 200 is doubled than former years.Daily
In the wechat function investigation that will be used, circle of friends, messaging and public platform ranking front three.
The hot performance of circle of friends：
1st, circle of friends becomes the most strong demand of netizen；More than 8 one-tenth wechat users are the high viscosity users of circle of friends；Never open
The wechat wechat user of circle of friends, accounting is only 1.3%.
2nd, circle of friends has become the battle position of wechat user mobile phone social activity（It has been the first position in terms of the whole network platform）,
Wechat user show to log in high frequency, browse it is active, like the behavioral characteristic surrounded and watched.
3rd, social circle expands, and allows wechat user to be easier to touch up to valuable information without tired out.
Advantage is enlivened using circle of friends, wechat is attempted to provide more social playing methods and commercial system, such as red packet, circle of friends
Advertisement, short-sighted frequency etc..The more ecologies and values of services for excavating social chain inside and extension are becoming for circle of friends publicity certainty
Gesture.
The application for a patent for invention of Application No. 201710126568.1 discloses a kind of handset Wechat client extension system
And its application method, for distributing the application server of Extension Software Platform application program to original client；It is micro- for binding and logging in
Believe account while log in Extension Software Platform application program and the primary client terminal got prize and shared；For receiving just
Level client terminal share Extension Software Platform application program, can log in Extension Software Platform application program after wechat account is bound and get
Prize, and the secondary client terminal that can be shared again, the system can play the role of popularization, but long and short phase in its cycle
Promotion effect is poor.
The content of the invention
It is an object of the invention to overcome deficiency of the prior art, there is provided one kind is easy to use, short-term promotion effect is good,
The cycle short business activity promotion method based on wechat platform.
The present invention is achieved by the following technical solutions：A kind of business activity promotion method based on wechat platform, bag
Include following steps：
Step 1, generates Quick Response Code, foreground station address, Quick Response Code is numbered into edlin, obtain message file, by gained
Message file generates Quick Response Code, and each corresponding Quick Response Code of Quick Response Code numbering, the Quick Response Code numbering of any two Quick Response Code is not
Together；
Step 2, generates Token, by the Quick Response Code numbering typing server in step 1, by server to any one two
It is different to tie up code numbering generation Token, any two Token；
Step 3, makes red packet, and server makes red packet for any one Token；
Step 4, disperses Quick Response Code, Quick Response Code is printed on commodity；
Step 5, barcode scanning log in, wechat scanning input Quick Response Code, log in foreground website, and server obtains Quick Response Code numbering, service
Device checks corresponding Token according to Quick Response Code numbering, determines that Token is effective；
Step 6, forwarding, after wechat user logs in foreground website and forwards, server obtains forwarding successful callback information, so
Corresponding red packet can be transferred to the wechat account of wechat user by server afterwards；
Step 7, record statistics, server record barcode scanning number and hop count.
Further, server generates Quick Response Code numbering according to from the mode increased.
Further, server checks that the step of Token is as follows：
The first step, verification Token exist；
Second step, the corresponding red packets of verification Token are not got；
3rd step, acquisition red packet, which corresponds to activity, not to be existed；
4th step, verification activity are not carrying out also.
Further, in the step 5, after wechat user forwards successfully, the forwarding interface that wechat JSAPI is provided obtains
Successful callback information is forwarded, callback information is transmitted to server by forwarding interface by AJAX Asynchronous Requests, and server passes through
The red packet amount of money is transferred to the wechat account of wechat user by the corporate payments interface of wechat.
Further, scratch layers are also coated with the Quick Response Code surface of step 4 printing.
Further, it is by full random mode and semi-random formula one kind therein red packet to be made in step 3.
The beneficial effects of the present invention are：One Quick Response Code corresponds to a Quick Response Code numbering, Token and red packet, security
Height, avoids repetition barcode scanning from getting, improves Quick Response Code utilization rate, reduce the load of server, streamline operation can be by two dimension
Code is produced on disposable product, convenient to promote, and Quick Response Code need not be safeguarded；When wechat user gets red packet into
Row Token is verified, prevents user from getting the red packet of no barcode scanning by code number, is limited around system；Given birth to according to from the mode increased
Into Quick Response Code, popularization side can select the quantity of Quick Response Code, convenient management.
Embodiment
Technical scheme is illustrated below in conjunction with specific embodiment.
Embodiment 1
A kind of business activity promotion method based on wechat platform, comprises the following steps：
Step 1, generates Quick Response Code, promotes business and formulates activity description, activity description is including in activity time, activity context, forwarding
The information such as appearance, red packet quantity, server editing activity content are simultaneously linked to foreground website, while server is given birth to according to red packet quantity
Into two dimensional code segment, the two dimensional code segment of the present embodiment is 00,000 00001-00,000 1000, and server is by foreground website
Address, Quick Response Code numbering, activity time, activity context obtain message file into edlin, and server is by the message file of gained
Quick Response Code is generated, had both obtained 1000 Quick Response Codes, the numbering of 1000 Quick Response Codes is 00,000 00001-00,000 1000, is appointed
The Quick Response Code numbering of two Quick Response Codes of meaning is different；
Step 2, generates Token, by the Quick Response Code numbering typing server in step 1, by server to any one two
It is different to tie up code numbering generation Token, any two Token；
Step 3, make red packet, server for any one Token make red packet, full the mode for making red packet optionally have with
Machine formula and semi-random formula, full random mode are to promote business to pass through under the single red packet amount of money upper limit of server settings, the single red packet amount of money
The total amount of limit and all red packets, all red packet amount of money of the automated randomized generation of server simultaneously bind Token, and semi-random formula is to promote
Business is simultaneously bound by server settings amount of money species, the quantity per one kind, the automated randomized all red packet amount of money of generation of server
Token；
Step 4, disperses Quick Response Code, 1000 Quick Response Codes is printed upon on different commodity respectively, coats and scrapes on Quick Response Code
Layer；
Step 5, barcode scanning log in, and wechat scanning input Quick Response Code, obtains activity time, activity context and foreground network address, before login
Platform website, server obtain Quick Response Code numbering, and server checks corresponding Token according to Quick Response Code numbering, determines that Token has
Effect, verification Token steps are as follows,
The first step, verification Token exist,
Second step, the corresponding red packets of verification Token are not got,
3rd step, obtains red packet and corresponds to activity presence,
4th step, verification activity are also carrying out,
The information for promoting business can also be obtained, the wechat user that wechat interface returns, and then it is red to determine that wechat user can get
Bag.
Step 6, forwarding, after wechat user logs in foreground website and is forwarded to circle of friends, the forwarding of wechat JSAPI offers
Interface obtains forwarding successful callback information, and callback information is transmitted to server by forwarding interface by AJAX Asynchronous Requests, clothes
The red packet amount of money is transferred to the wechat account of wechat user by the corporate payments interface of wechat by business device；
Step 7, record statistics, server record barcode scanning number, hop count, get state, receiptor's information, counts barcode scanning
Number and hop count, the convenient popularization plan promoted business and next step is formulated according to promotion effect.
In step 5, additionally it is possible to verify wechat user red packet get number whether reach setting the upper limit, it is specified that when
Whether the number that interior red packet is got reaches the setting upper limit
The server of the present embodiment, can undertake the use of multiple popularization business, when for different popularization business, it is only necessary to for not
The same business that promotes sets different two dimensional code segments.
When generating red packet, server is by the WEB application of B/S framework, the operation below operation interface popularization business carries out,
1st, input two dimensional code segment, 2, input the red packet amount of money, 3, selection red packet effective time, 4, input red packet background, 5, input
Forward content, 6, input sharing contents, 7, selection get limitation, 8, determine, limit wechat use wherein getting limitation and including promoting
The number upper limit that the number upper limit is got at family, daily red packet is got；
Server background carries out following operation,
A, receives and promotes the data that business submits；
Quotient data legitimacy is promoted in B, verification；
C, generation activity domain name；
D, more new code section use state；
The red packet amount of money of Quick Response Code in E, more new code section；
F, calculates red packet total value；
G, deducts account amount of money；
H, is inserted into red packet activity description；
I, submits operation interface msu message；
J, operation interface are audited without invalid information；
K, activity are reached the standard grade.
By Quick Response Code red packet under wechat scanning input line, share businessman's activity in circle of friends, you can receive cash red packet
And the Word-of-mouth Advertising form of wechat change is directly stored in, the advantage of circle of friends and red packet is made full use of, is passed by the public praise of customer
Broadcast, circle of friends, which is shared, drives periphery friend, and spread speed is fast, scope is wide, allows customer to become the free propagandist of businessman, business
Member.
The problem of validity is promoted in circle of friends publicity is not only solved, and is solved in conventional red packet form, group's friend's neck
Red packet is taken not share；Tencent limits wechat good friend's quantity, and spread scope is limited；Red packet provides a variety of disadvantages such as no data tracking
End, allows the value of red packet and circle of friends fully to show, shortens the cycle of popularization.
Operation personnel can open up objective red packet barcode scanning amount, granting amount of cash, the effective click volume of circle of friends, work checking from the background
The data such as dynamic light exposure, so as to adjust market content according to data.
Claims (6)
1. a kind of business activity promotion method based on wechat platform, it is characterised in that comprise the following steps：
Step 1, generates Quick Response Code, foreground station address, Quick Response Code is numbered into edlin, obtain message file, by gained
Message file generates Quick Response Code, and each corresponding Quick Response Code of Quick Response Code numbering, the Quick Response Code numbering of any two Quick Response Code is not
Together；
Step 2, generates Token, by the Quick Response Code numbering typing server in step 1, by server to any one two
It is different to tie up code numbering generation Token, any two Token；
Step 3, makes red packet, and server makes red packet for any one Token；
Step 4, disperses Quick Response Code, Quick Response Code is printed on commodity；
Step 5, barcode scanning log in, wechat scanning input Quick Response Code, log in foreground website, and server obtains Quick Response Code numbering, service
Device checks corresponding Token according to Quick Response Code numbering, determines that Token is effective；
Step 6, forwarding, after wechat user logs in foreground website and forwards, server obtains forwarding successful callback information, so
Corresponding red packet can be transferred to the wechat account of wechat user by server afterwards；
Step 7, record statistics, server record barcode scanning number and hop count.
2. the business activity promotion method according to claim 1 based on wechat platform, it is characterised in that server is with certainly
The mode of increasing generates Quick Response Code numbering.
3. the business activity promotion method according to claim 1 based on wechat platform, it is characterised in that server is checked
The step of Token, is as follows：
The first step, verification Token exist；
Second step, the corresponding red packets of verification Token are not got；
3rd step, verification red packet correspond to activity presence；
4th step, verification activity are not carrying out also.
4. the business activity promotion method according to claim 1 based on wechat platform, it is characterised in that the step 5
In, after wechat user forwards successfully, the forwarding interface that wechat JSAPI is provided obtains forwarding successful callback information, forwarding interface
Callback information is transmitted to by server by AJAX Asynchronous Requests, server is by the corporate payments interface of wechat by the red packet amount of money
It is transferred to the wechat account of wechat user.
5. the business activity promotion method according to claim 1 based on wechat platform, it is characterised in that printed in step 4
The Quick Response Code surface of system is also coated with scratch layers.
6. the business activity promotion method according to claim 1 based on wechat platform, it is characterised in that made in step 3
It is by full random mode and semi-random formula one kind therein as red packet.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711326224.1A CN108009854A (en) | 2017-12-13 | 2017-12-13 | Business activity promotion method based on wechat platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711326224.1A CN108009854A (en) | 2017-12-13 | 2017-12-13 | Business activity promotion method based on wechat platform |
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| Publication Number | Publication Date |
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| CN108009854A true CN108009854A (en) | 2018-05-08 |
Family
ID=62058345
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| CN201711326224.1A Pending CN108009854A (en) | 2017-12-13 | 2017-12-13 | Business activity promotion method based on wechat platform |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN108665632A (en) * | 2018-05-11 | 2018-10-16 | 雷福祥 | A kind of bottled water marketing system and its marketing method |
| CN108682082A (en) * | 2018-08-02 | 2018-10-19 | 山东刑天网络科技有限公司 | A kind of intelligence express delivery cabinet interactive advertisement delivery device and put-on method |
| CN109472638A (en) * | 2018-10-23 | 2019-03-15 | 佛山欧神诺云商科技有限公司 | A kind of wechat small routine activity management method and device |
| CN109658123A (en) * | 2018-10-23 | 2019-04-19 | 平安普惠企业管理有限公司 | The method, apparatus and storage medium of financial business are promoted by small routine |
| CN111030919A (en) * | 2019-12-06 | 2020-04-17 | 漳州市金龙锋信息科技有限公司 | Equipment binding method based on WeChat public number with parameter two-dimensional code |
| CN112085530A (en) * | 2020-09-10 | 2020-12-15 | 上海风秩科技有限公司 | Dynamic price adjusting method and system and electronic equipment |
| CN112085531A (en) * | 2020-09-10 | 2020-12-15 | 中国银联股份有限公司 | Resource processing method, server, terminal, device, system and storage medium |
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| CN108682082A (en) * | 2018-08-02 | 2018-10-19 | 山东刑天网络科技有限公司 | A kind of intelligence express delivery cabinet interactive advertisement delivery device and put-on method |
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| CN111030919A (en) * | 2019-12-06 | 2020-04-17 | 漳州市金龙锋信息科技有限公司 | Equipment binding method based on WeChat public number with parameter two-dimensional code |
| CN112085530A (en) * | 2020-09-10 | 2020-12-15 | 上海风秩科技有限公司 | Dynamic price adjusting method and system and electronic equipment |
| CN112085531A (en) * | 2020-09-10 | 2020-12-15 | 中国银联股份有限公司 | Resource processing method, server, terminal, device, system and storage medium |
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Application publication date: 20180508 |
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