CN112464110A

CN112464110A - Method, device, server, client, terminal and storage medium for promoting interpersonal activities in application with social function

Info

Publication number: CN112464110A
Application number: CN202011471262.8A
Authority: CN
Inventors: 胡桂标
Original assignee: Shanghai Yunyu Intelligent Technology Co ltd
Current assignee: Shanghai Yunyu Intelligent Technology Co ltd
Priority date: 2020-12-15
Filing date: 2020-12-15
Publication date: 2021-03-09
Anticipated expiration: 2040-12-15
Also published as: CN112464110B

Abstract

The invention relates to the technical field of internet social contact, and provides a method, a device, a server, a client, a terminal and a storage medium thereof for promoting the popularity in an application with a social contact function, wherein the method comprises the following steps: s1, acquiring a promotion request for information promotion of a promotion user at a client of a relevant user of a target user; s2, inquiring the associated user; s3, sending the promotion content and/or the display instruction in the promotion request to the client of the associated user. The method comprises the steps that the knowledge of a target user by a popularization user is utilized, the possibly existing requirements in the associated user of the target user are presumed, and the popularization content is displayed to a client side of the associated user of the target user through a social platform; the efficiency of information promotion by a common promotion user is greatly improved, the promotion cost is saved, and the chance of finding real needs by the promotion user is greatly improved; meanwhile, economic benefits can be brought to the target user, and the value of the human resources is realized.

Description

Method, device, server, client, terminal and storage medium for promoting interpersonal activities in application with social function

Technical Field

The invention relates to the field of internet social contact, in particular to a method, a device, a server, a client, a terminal and a storage medium thereof for promoting the popularity in an application with a social contact function.

Background

In the existing instant messaging or internet application with social function, the popularity promotion is a passive forwarding and spreading of popularity mode between users with user relationship. The friend does not necessarily send or transfer the promotion information sent by the friend, the promotion information released by the friend in the creation application such as a circle of friends is not necessarily transferred or helped for further propaganda. The existing promotion process of the interpersonal dissemination depends on whether friends of a promotion user are willing to carry out the reprinting and sharing. And the method has serious uncontrollable property for the popularization user. The popularization effect of the existing human pulse popularization mode is usually poor. Meanwhile, users who wish to assist their friends in information promotion lack professional auditing and judging ability for the content, nature and validity of advertisements provided by the friends, which may cause illegal advertisements to be spread in the veins of the friends, may cause the repugnance and cheating of other friends, and also causes the enthusiasm of many people to assist others in promotion. By sending promotion information to friends or publishing the promotion information in self creation spaces such as a circle of friends, the promotion information is difficult to be widely spread, and resonance of users of the spread audiences is difficult to be caused. Obviously, in the existing personal promotion, the user utilizes the friend circle of the user to publish or forward information to other friends to promote the personal promotion, and the effect is poor and is ideal.

In addition, for the existing platform end of instant messaging or other types of internet applications with social functions, the information promotion system of the platform is basically served for more professional group users, such as units, companies or organizations, and many users need to edit, publish and manage through a special client application program or module. When the user carries out information popularization, the method is mainly based on professional tools provided by the platform and based on classification and characteristic parameters of potential target audience users provided by the platform, such as: gender, age, region, hobbies, etc. are selected to select a target audience range. The real requirements of the promotion users on the promotion target objects cannot be really and effectively explored, presumed and evaluated. In order to achieve the promotion effect or reach the target user with real demand, the promotion user often adopts a ubiquitous network spreading mode to promote, the promotion cost is high, and the promotion effect is poor. The existing information popularization method of the platform end of instant messaging or other types of internet applications with social functions is difficult to enable popularization users to efficiently put popularization information to users with real requirements. For the popularization users, the putting cost is high, and the putting effect is poor.

Disclosure of Invention

The purpose of the invention is as follows: aiming at the problems in the prior art, the invention provides a method, a device, a server, a client, a terminal and a storage medium thereof for promoting the interpersonal relationship in the application with the social function, which can deduce the possible existing demand in the associated user of the target user by utilizing the knowledge of the promoting user to the target user and display the promoting content to the client of the associated user of the target user through a social platform; the efficiency of information promotion by a common promotion user is greatly improved, the promotion cost is saved, and the chance of finding real needs by the promotion user is greatly improved; meanwhile, economic benefits can be brought to the target user, and the value of the human resources is realized.

The technical scheme is as follows: the invention provides a method for promoting the popularity in an application with a social function, which comprises the following steps: s1, acquiring a promotion request for information promotion of a promotion user at a client of a relevant user of a target user; the target user is a user corresponding to a contact of the promotion user, a participating user of a sub-application of the same platform used by the promotion user, a user corresponding to an electronic business card stored by the promotion user, a user concerned by the promotion user and/or a user concerned by the promotion user; the associated users comprise primary associated users, secondary associated users and/or N-level associated users; the N-level associated user is a user corresponding to a contact of the N-1-level associated user, a participating user of a sub-application used by the N-1-level associated user and on the same platform, a user corresponding to an electronic business card stored by the N-1-level associated user, a user concerned by the N-1-level associated user and/or a user concerned by the N-1-level associated user; the primary associated user is a user corresponding to a contact of the target user, a participating user of a sub-application of the same platform used by the target user, a user corresponding to an electronic business card stored by the target user, a user concerned by the target user and/or a user concerned by the target user; the promotion request comprises: promotion content and the target user; s2, inquiring the associated user; s3, sending the promotion content and/or the display instruction in the promotion request to the client of the associated user.

Further, after the step S2, the step S3 is preceded by the steps of: and acquiring a display request for displaying the promotion content sent by the associated user client.

Preferably, the promotion request further includes: screening setting, gender, age group, region, occupation, hobby and the like) of the associated user, matching keywords and/or popularization and display requirement setting information.

Further, after step S1 and before step S2, the method further includes: generating a query condition for querying the associated user according to the promotion request; in S2, the associated user is queried according to the query condition.

Further, after step S2 and before step S3, the method further includes: and screening the inquired associated users according to preset screening conditions.

Further, after step S1 and before step S3, the method further includes: and generating an execution instruction for sending the promotion content and/or the display instruction to the associated user according to the promotion request.

Further, the associated users also include the target users and/or the promotion users.

Further, after the step S1 and before the step S3, the method further comprises the following steps: auditing the promotion request; and if the audit is passed, executing the subsequent steps.

Further, if the audit is not passed, the following steps are restarted and terminated from step S1 and/or the following steps are performed: and sending prompt information which cannot pass the audit to the promotion user.

Preferably, auditing the promotion request includes auditing: checking whether the target user sets promotion prohibition on the promotion user; and checking whether the target user sets the condition that the promotion user is prohibited from carrying out information promotion on the client side of the target user, whether the promotion content conforms to the national, industrial, platform and/or legal regulations, and whether the screening setting of the target user and the promotion content are matched with the preset rule.

Further, after step S2 and before step S3, the method further comprises the following steps: performing preset evaluation on the promotion content in the promotion request; the evaluation of the presets includes: keyword matching degree evaluation, promotion price evaluation, potential reading or interactive response evaluation; sending an evaluation result to the promotion user; and obtaining the confirmation information of the promotion user for confirming the release of the promotion request.

Further, the method also comprises the following steps: sending promotion cost and/or payment prompt information to the promotion user; and acquiring payment information of the promotion user for confirming payment and/or payment completion of the payment system.

Further, after the step S1 and before the step S3, the method further comprises the following steps: sending the promotion request to the target user; and acquiring the confirmation information sent by the target user.

Further, after step S1, the method further includes the following steps: and paying rewards to the promotion users, the target users and/or the associated users according to a preset flow.

Further, before step S1, the method further includes the following steps: acquiring an auditing request submitted by the popularization user for auditing the popularization content; auditing the promotion content according to a preset auditing flow; and if the verification is passed, storing the popularization content and/or sending prompt information of passing the verification to the popularization user.

Further, before step S1, or before step S1, after storing the promotion content and/or sending a prompt to the promotion user that the audit is passed, the method further includes the following steps: acquiring a request for viewing and/or selecting the promotion content by the promotion user; and sending the stored selectable promotion content to the promotion user.

Further, in the execution process of step S3, the method further includes: acquiring a request that the target user terminates or suspends the display of the promotion content at the client of the associated user; terminating or suspending the display of the promotion content, or sending an instruction for terminating or suspending the display of the promotion content to a client of the associated user; and/or sending prompt information for stopping or pausing the display of the promotion content to the promotion user.

The present invention also provides an apparatus comprising: the promotion request acquisition module is used for acquiring a promotion request of a promotion user for information promotion at a client of a relevant user of a target user; the target user is a user corresponding to a contact of the promotion user, a participating user of a sub-application of the same platform used by the promotion user, a user corresponding to an electronic business card stored by the promotion user, a user concerned by the promotion user and/or a user concerned by the promotion user; the associated users comprise primary associated users, secondary associated users and/or N-level associated users; the N-level associated user is a user corresponding to a contact of the N-1-level associated user, a participating user of a sub-application used by the N-1-level associated user and on the same platform, a user corresponding to an electronic business card stored by the N-1-level associated user, a user concerned by the N-1-level associated user and/or a user concerned by the N-1-level associated user; the primary associated user is a user corresponding to a contact of the target user, a participating user of a sub-application of the same platform used by the target user, a user corresponding to an electronic business card stored by the target user, a user concerned by the target user and/or a user concerned by the target user; the promotion request comprises: promotion content and the target user; the associated user query module is used for querying the associated user; and the promotion content and/or display instruction sending module is used for sending the promotion content and/or the display instruction in the promotion request to the client of the associated user.

Further, the apparatus further comprises: and the display request acquisition module is used for acquiring a display request for displaying the promotion content, which is sent by the associated user client.

Further, the apparatus further comprises: the query condition generating module is used for generating a query condition for querying the associated user according to the promotion request; the associated user query module is also used for querying the associated user according to the query condition.

Further, the apparatus further comprises: and the user screening module is used for screening the inquired associated users according to preset screening conditions.

Further, the apparatus further comprises: and the display execution instruction generation module is used for generating an execution instruction for sending the promotion content and/or the display instruction to the associated user according to the promotion request.

Further, still include: and the popularization request auditing module is used for auditing the popularization request.

Further, the apparatus further comprises: checking information prompt information: and the result prompt information is used for sending the result prompt information of the promotion request which is audited by the promotion request auditing module to the promotion user.

Preferably, the promotion request auditing module includes: the promotion limit auditing unit is used for auditing whether the target user sets promotion prohibition on the promotion user or judging whether the target user sets promotion prohibition on the associated user to prohibit the promotion user from carrying out information promotion on the client side of the target user; the regulation auditing unit is used for auditing whether the popularization content conforms to the national, industrial, platform rules and/or laws and regulations; a matching rule checking unit, configured to check whether matching between the screening setting of the associated user and the promotion content meets a preset rule; and the display setting auditing unit is used for auditing whether the display instruction meets the display requirement of the popularization user.

Further, the apparatus further comprises: the evaluation module is used for carrying out preset evaluation on the promotion request; the evaluation result sending module is used for sending an evaluation result to the promotion user; and the confirmation information acquisition module is used for acquiring the confirmation information of the promotion user for confirming the release of the promotion request.

Further, still include: the payment prompting module is used for sending prompting information of promotion cost and/or payment to the promotion user; and the payment information acquisition module is used for acquiring payment information of the promotion user for confirming payment and/or payment completion of the payment system.

Further, still include: the promotion request sending module is used for sending the promotion request to the target user; and the target user confirmation acquisition module is used for acquiring the confirmation information sent by the target user.

Further, still include: and the reward module is used for paying rewards to the promotion users, the target users and/or the associated users according to a preset flow, and the rewards are cash rewards, prizes and/or point rewards.

Further, still include: an audit request acquisition module, configured to acquire an audit request submitted by the popularization user to audit the popularization content; the popularization content auditing module is used for auditing the popularization content according to a preset auditing flow; the promotion content storage module is used for storing the promotion content which is approved after the promotion content is approved by the promotion content auditing module; and the promotion content auditing result prompting module is used for sending the prompting information of the auditing result of the promotion content auditing module to the promotion user.

Further, still include: a viewing request acquisition module, configured to acquire a request for viewing and/or selecting the promotion content by the promotion user; and the promotion content sending module is used for sending the stored promotion content to the promotion user.

Further, the apparatus further comprises: a termination or pause request acquisition module, configured to acquire a request that the target user terminates or pauses the presentation of the promotional content at the client of the associated user; a termination or pause request execution module, configured to terminate or pause displaying the promotional content, or send an instruction to terminate or pause displaying the promotional content to a client of the associated user; and/or, a termination or pause prompt sending module, configured to send prompt information for terminating or pausing displaying the promotion content to the promotion user.

The present invention also provides a server, comprising: a processor and a memory; the memory is used for storing relevant programs and instructions of the device, and the processor is used for executing the method for promoting the interpersonal activities in the application with the social function.

The invention also provides a client, comprising: the promotion setting module is used for promoting the users to select target users and set promotion contents; the promotion request sending module is used for sending a promotion request for information promotion at a client of a relevant user of a target user to a server by the promotion user; the target user is a user corresponding to a contact of the promotion user, a participating user of a sub-application of the same platform used by the promotion user, a user corresponding to an electronic business card stored by the promotion user, a user concerned by the promotion user and/or a user concerned by the promotion user; the associated users comprise primary associated users, secondary associated users and/or N-level associated users; the N-level associated user is a user corresponding to a contact of the N-1-level associated user, a participating user of a sub-application used by the N-1-level associated user and on the same platform, a user corresponding to an electronic business card stored by the N-1-level associated user, a user concerned by the N-1-level associated user and/or a user concerned by the N-1-level associated user; the primary associated user is a user corresponding to a contact of the target user, a participating user of a sub-application of the same platform used by the target user, a user corresponding to an electronic business card stored by the target user, a user concerned by the target user and/or a user concerned by the target user; the promotion request comprises: promotion content and the target user; the promotion content and/or display instruction receiving module is used for receiving the promotion content and/or the display instruction in the promotion request sent by the server; and the promotion content display module is used for displaying the promotion content and/or executing a display instruction at the terminal where the client of the associated user is located.

Further, the client further includes: and the display request sending module is used for sending a display request instruction for displaying the promotion content to a server by the associated user client.

Further, in the popularization setting module, the method further includes: the screening setting unit is used for screening setting of the promotion user on the associated user; the matched keyword setting unit is used for setting matched keywords by the popularization user; and/or a promotion display requirement setting unit, which is used for the promotion user to set various parameters or contents in the display instruction.

Further, still include: and the promotion request auditing information receiving module is used for receiving auditing result prompt information of the promotion request sent by the server.

Further, the client further comprises: the limit setting module is used for setting prohibition or permission of promotion on the promotion user by the target user; and the method is used for setting that the target user forbids or allows the promotion user to carry out information promotion on the client of the associated user.

Further, the client further comprises: an evaluation result obtaining module, configured to obtain, by the popularization user, a result of evaluating a popularization request in the popularization requests sent by the server; and the confirmation issuing module is used for sending confirmation information for confirming the issuance of the promotion request to the server by the promotion user.

Further, the client further comprises: the payment information acquisition module is used for receiving promotion cost and/or payment prompt information sent to the promotion user by the server; and the payment module is used for the promotion user to carry out payment operation.

Further, the client further comprises: a promotion request receiving module, configured to receive, by the target user, the promotion request sent by a server; and the confirmation information sending module is used for sending confirmation information for confirming the promotion request to the server by the target user.

Further, the client further comprises: and the reward acquisition module is used for receiving rewards paid by the server according to a preset flow by the promotion user, the target user and/or the associated user.

Further, the client further comprises: an audit request sending module, configured to send an audit request for auditing the promotion content to a server by the promotion user; and the auditing result acquisition module is used for receiving auditing result prompt information for the promotion content, which is sent by the server.

Further, the client further comprises: the promotion user sends a promotion content viewing and/or selecting request to a server; and the pre-promotion content receiving module is used for receiving the stored selectable promotion content sent by the server by the promotion user.

Further, the client further comprises: a termination or pause request sending module, configured to send, to a server, a request for terminating or pausing presentation of the promotion content at a client of the associated user by the target user; a termination or pause instruction receiving and executing module, configured to receive and execute an instruction for terminating or pausing displaying the promotion content by the associated user; and/or, a termination or pause prompt module, configured to receive, by the target user and/or the promoting user, prompt information sent by the server to terminate or pause displaying the promoting content.

The invention also provides a terminal, which comprises a memory, a processor and the client, wherein the memory is used for storing the relevant programs and instructions of the client; the processor is used for executing related programs and instructions of the client.

The invention also provides a non-transitory computer readable storage medium, wherein when the instructions in the storage medium are executed by a processor of a server, the server can execute or run the method for promoting the popularity in the application with the social function.

Has the advantages that: aiming at the problems in the prior art, the invention provides a method, a device, a server, a client, a terminal and a storage medium thereof for promoting the interpersonal relationship in the application with the social function, which can deduce the possible existing demand in the associated user of the target user by utilizing the knowledge of the promoting user to the target user and display the promoting content to the client of the associated user of the target user through a social platform; the efficiency of information promotion by a common promotion user is greatly improved, the promotion cost is saved, and the chance of finding real needs by the promotion user is greatly improved; meanwhile, economic benefits can be brought to the target user, and the value of the human resources is realized.

The invention has the beneficial effects that:

1. the efficiency of information promotion by common users is greatly improved, and the precise release of promotion information is realized;

2. the popularization cost is saved, and the operation cost is reduced;

3. the opportunity of the popularization user to find real requirements is greatly improved;

4. economic benefits can be brought to the target user, and the human resource value of the target user is honored.

Drawings

Fig. 1 is a flowchart of a method for promoting a person in an application having a social function according to embodiment 1;

FIG. 2 is a diagram of associated users of a target user;

fig. 3 is a flowchart of a method for promoting a person in an application having a social function according to embodiment 2;

fig. 4 is a flowchart of a method for promoting a person in an application having a social function according to embodiment 3;

fig. 5 is a flowchart of a method for promoting a person in an application having a social function according to embodiment 4;

FIG. 6 is a flowchart of a method for promoting a person in an application having a social function according to embodiment 5;

fig. 7 is a flowchart of a method for promoting a person in an application having a social function according to embodiment 6;

fig. 8 is a flowchart of a method for promoting a person in an application having a social function according to embodiment 7;

FIG. 9 is a flowchart of a method for promoting a person in an application having a social function according to embodiment 8;

fig. 10 is a flowchart of a method for promoting a person in an application having a social function according to embodiment 9;

fig. 11 is a flowchart of a method for promoting a person in an application having a social function according to embodiment 10;

fig. 12 is a flowchart of a method for promoting a person in an application having a social function according to embodiment 11;

fig. 13 is a flowchart of a method for promoting a person in an application having a social function according to embodiment 12;

fig. 14 is a flowchart of a method for promoting a person in an application having a social function according to embodiment 13;

FIG. 15 is a block diagram of an apparatus for promoting context in an application having a social function according to embodiment 14;

FIG. 16 is a block diagram of an apparatus for promoting context in an application having a social function according to embodiment 15;

fig. 17 is a block diagram of an apparatus for promoting a person in an application having a social function according to embodiment 16;

FIG. 18 is a block diagram of an apparatus for promoting a person in an application having a social function according to embodiment 17;

fig. 19 is a block diagram of an apparatus for promoting a person in an application having a social function according to embodiment 18;

fig. 20 is a block diagram of an apparatus for promoting a person in an application having a social function according to embodiment 19;

fig. 21 is a block diagram of an apparatus for promoting a person in an application having a social function according to embodiment 20;

fig. 22 is a block diagram of an apparatus for promoting a person in an application having a social function according to embodiment 21;

FIG. 23 is a block diagram of an apparatus for promoting a person in an application having a social function according to embodiment 22;

fig. 24 is a block diagram of an apparatus for promoting a person in an application having a social function according to embodiment 23;

FIG. 25 is a block diagram of an apparatus for promoting a person in an application having a social function according to embodiment 24;

FIG. 26 is a block diagram of an apparatus for promoting social interaction in an application according to embodiment 25;

FIG. 27 is a block diagram of an apparatus for promoting popularity in an application having a social function according to embodiment 26;

FIG. 28 is a block diagram of an apparatus for promoting popularity in an application having a social function according to the embodiment 27;

FIG. 29 is a block diagram of an apparatus for promoting social interaction in an application according to embodiment 28;

FIG. 30 is a block diagram of a server module for promoting connections in an application having a social function according to embodiment 29;

FIG. 31 is a block diagram of a client side module for promoting popularity in an application having a social function according to the embodiment 30;

FIG. 32 is a block diagram of a client side module for promoting connections in an application with social function in embodiment 31;

FIG. 33 is a block diagram of a client side module for promoting popularity in an application with social function according to the embodiment 32;

FIG. 34 is a block diagram of a client side module for promoting popularity in an application with social function according to the embodiment 33;

FIG. 35 is a block diagram of a client side module for promoting popularity in an application with social function according to the embodiment 34;

FIG. 36 is a block diagram of a client side module for promoting popularity in an application with social function according to the embodiment 35;

FIG. 37 is a block diagram of a client side module for promoting popularity in an application with social function according to the embodiment 36;

FIG. 38 is a block diagram of a client side module for promoting popularity in an application with social function according to an embodiment 37;

FIG. 39 is a block diagram of a client side module for promoting popularity in an application with social function according to the embodiment 38;

FIG. 40 is a block diagram of a client side module for promoting popularity in an application having a social function according to the embodiment 39;

FIG. 41 is a block diagram of a client side module for promoting popularity in an application with social function according to an embodiment 40;

FIG. 42 is a block diagram of a client side module for promoting popularity in an application having a social function according to the embodiment 41;

fig. 43 is a block diagram of a terminal module for promoting a social interaction in an application according to embodiment 42.

Detailed Description

In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

It should be noted that the terms "comprises" and "comprising," and any variations thereof, in the description and claims of the present invention and the above-described drawings, are intended to cover a non-exclusive inclusion, such that a process, method, apparatus, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

In embodiment 1, as shown in fig. 1, there is provided a method for promoting a human context in an application having a social function, including the steps of:

s1, acquiring a promotion request for information promotion of a promotion user at a client of a relevant user of a target user;

the target user is a user corresponding to a contact of the promotion user, a participating user used by the promotion user and applied to the same platform, a user corresponding to an electronic business card stored by the promotion user, a user concerned by the promotion user and/or a user concerned by the promotion user;

the associated users comprise primary associated users, secondary associated users and/or N-level associated users;

the N-level associated user is a user corresponding to a contact of the N-1-level associated user, a participating user of a sub-application used by the N-1-level associated user and on the same platform, a user corresponding to an electronic business card stored by the N-1-level associated user, a user concerned by the N-1-level associated user and/or a user concerned by the N-1-level associated user;

the primary associated user is a user corresponding to a contact of the target user, a participating user of a sub-application of the same platform used by the target user, a user corresponding to an electronic business card stored by the target user, a user concerned by the target user and/or a user concerned by the target user;

the promotion request comprises the following steps: promotion content and target users.

Specifically, a social platform such as an instant messaging platform or a server of another application platform with a social function obtains a user who wants to perform information promotion among platform users, that is, a promotion request of a promotion user, and requires a client of a target user associated with the user on the social platform to perform information promotion.

The target user in the invention is certainly the same user with social function application as the popularization user.

In the traditional platform information popularization mode of a social platform or other application platforms, due to the requirement of privacy, a popularization user cannot see the user information of a target audience user, namely the popularization user cannot view the user information of a potential target audience user. Information dissemination users typically select potential target audiences by selecting user categories or feature attribute tags, such as selecting for dissemination of promotional information such as advertising in male users or selecting shanghai areas or selecting target audiences above the university home. The selection results of these categories usually mean that the number of target audiences is huge, and the cost of information promotion is high. Meanwhile, because the promoter lacks a real understanding of the potential audience, the selection method of the target audience is difficult for the promoter to find the real potential demanders and promote the information to the potential real demanders.

In the current information popularization mode based on the interpersonal relationship on the social platform, a popularization user can only request other users to help forward popularization information. The promoter or the promoter helping the promoter can only send the promotion information to other users who are in direct contact with the promoter or show the promotion information to users who have direct relation with the promoter, namely, the users who can check the user information. For example, the promotion information is directly sent to friends of the user in an information form, or is displayed in friends of the user, or is released in creation space of the user, so that other users who pay attention to the user can see the promotion information. That is, the target audience for the promotional information can only be users that the publisher is directly associated with or directly exposed to. Whether other users are willing to help to forward the promotion information or whether the promotion information is well forwarded or not is impossible for the promotion users to know or control.

The target audience of the promotion information in the embodiment is the associated user of the target user, not the target user. In this embodiment, the target audience is a user that cannot be directly contacted by the promotion information publisher, the target user is a direct associated user of the promotion information publisher or a direct contact user, and the promotion user can view user information of the target user, but the promotion user cannot directly view user information of an associated user of the target user.

In this embodiment, the target user may be a user corresponding to a contact of the popularization user, and the contact refers to a user having a user relationship with the popularization user. For example, the target user is a friend, or the like of the promotion user. Because the promotion user has a certain user relationship with the contact user, the promotion user is familiar with the behavior characteristics, social circles or hobbies and other conditions. The promotion users deduce the demand characteristics which the users directly related to the promotion users may have through knowing about the target users. For example, the promotion user is a king heaven, and the contact person is a Zhao heaven. The Wangzhu Zhao always is a business friend. The joss king is a business friend of the joo Zhao, and can deduce the general social circle and other situations of the joo Zhao by knowing some background situations and behavior characteristics of the joo Zhao.

In this embodiment, the target user may also be a user who pays attention to and/or is paid attention to the same platform, and due to communication or dynamic attention, the person who is paid attention to and the person who is paid attention to have certain mutual understanding, and the other party may also be used as the target user. For example, the Wangma pays attention to the Wenxingxing of the blog user and knows the information dynamics or behavior characteristics of the Wenxingxing, or the Wangma is paid attention to Miss Lee in blog application, and the behavior characteristics of the Miss Lee can be guessed through interaction or comments of the Miss at ordinary times.

In this embodiment, the target user may also be a user who participates in a sub-application of the social platform together with the promoting user, for example, a user who chats with the promoting user in the same group, or a user in the same game, and the promoting user and the target user participate in the sub-application of the social platform due to a certain requirement or preference. For example, the king and many neighbors of the king participate in social group chat, and although the king and the neighbors may not be friends or friends with each other, the social or life needs of people are similar because the king and the neighbors are in the same social group chat.

In this embodiment, the target user may also be a user corresponding to an electronic business card stored by the promotion user, and the user of the stored electronic business card is a user corresponding to an electronic business card stored unilaterally by the promotion user, and such a user does not necessarily have a user relationship with the promotion user, and does not necessarily have communication. If the promotion user can pass through the stored electronic business card and is a promotion target user, the promotion user range can be greatly expanded. Of course, the premise is that users of the social platform have set up in personal settings that allow other strange users to treat themselves as target users for promotion. For example, the royal jelly exchanges electronic business cards with a jiang always and the like because the social opportunity is not a friend or a friend, but the royal jelly compares information such as behavior characteristics or social circles of the jiang always through the social opportunity or other ways. Of course, the wang master may also have searched other public electronic business cards based on the knowledge or need of the industry, with some knowledge of the relevant industry, even though the wang master has only stored his seekers' electronic business cards unilaterally.

In the present invention, the associated user of the target user refers to a user having an association relationship with the target user and/or an association relationship with the associated user of the target user, as shown in fig. 2, with the target user as a human context starting point. The associated users of the target user comprise primary associated users, secondary associated users and/or N-level associated users; the N-level associated users are users corresponding to contacts of the N-1-level associated users, participating users used by the N-1-level associated users and corresponding to platform sub-applications, users corresponding to electronic business cards stored by the N-1-level associated users, users concerned by the N-1-level associated users and/or users concerned by the N-1-level associated users. The first-level associated users of the target users are users corresponding to contacts of the target users, participating users of sub-applications used by the target users and on the same platform, users corresponding to electronic business cards stored by the target users, users concerned by the target users and/or users concerned by the target users. The target user usually only sees the user information of the own primary associated user or has a direct association relationship with the own primary associated user, the target user usually cannot see the user information of the secondary associated user, and the target user usually does not have a direct association relationship with the secondary associated user. The promotion user can see the user information of the target user, has a direct association relationship with the target user, cannot see the user information of the level 1 associated user of the target user, and does not have a direct association relationship with the level one associated user of the target user. In practical implementation, the N-level associated users are specifically designated as several levels or as those several levels, depending on the actual design and requirements of the application with social functionality.

It should be noted that, because the relationship of the.

Meanwhile, it should be noted that the associated users of the target user may also include the target user and the promotion user.

In the embodiment, the promotion user is also the associated user of the target user, and in the specific implementation, the promotion user can see the promotion display content of the promotion user, so that the promotion user is also facilitated to observe the actual display effect of information promotion of the promotion user.

The promotion user requests that promotion information is displayed on the client of the associated user of the target user, but not on the client of the target user. Because the promotion user and the target user have a certain user relationship or direct communication conditions, the target user can be shown with the promotion display information in the self information display process of directly sending information to the opposite side or seeing a similar WeChat friend circle on the opposite side. In a specific implementation, although the emphasis is directly placed on the presentation at the client of the associated user of the target user, the presentation may also be performed at the client of the target user at the same time, so that the exposure range of the presentation of the promotion information may be increased, and the target user may also perform certain supervision on the content of the presentation of the promotion information, thereby gaining the trust of the target user.

In this embodiment, in order to save the promotion cost and improve the accuracy of promotion delivery, various restrictions and/or selection condition settings are usually included in the promotion request submitted by the promotion user. For example, the promotion request may include: and screening and setting of the associated users of the target user, such as association degree, gender, age group, region, occupation, hobbies and the like, matching keywords, promoting and displaying required setting information, such as display mode, charging mode, broadcast time, time interval, times, specific positions of advertisement modules and the like.

The various promotion settings in the promotion request can be submitted at one time by the promotion user after the promotion user sets at one time at the client side of the promotion user, and can also be submitted to the server in steps. The server may also feed back on each setting, e.g., possible, successful or not, failure, etc., at the time of step submission.

The conventional settings and operations such as the setting, matching, screening and the like in the promotion requirements are similar to the conventional advertisement issuing operations of the existing social platform or network platform, and are not repeated here.

And S2, inquiring the associated user.

Specifically, after acquiring that the promotion user sends a promotion request to an associated user of the target user, the server with the social function application cannot directly send promotion information or common information to a specific user as a server with a common application. Since the associated users of the target user are not fixed, vary at any time and are numerous, in this embodiment, the server with the social function cannot directly know only those users after receiving the promotion request of the promotion user. Therefore, before the promotion content is sent to the associated user of the target user, a query process is definitely needed to query which specific users the associated user of the target user is. In actual implementation, the promotion user generally screens the associated users of the target user, and more particularly, the server needs to query the associated users first.

And S3, sending the promotion content and/or the display instruction in the promotion request to the client of the associated user.

Specifically, after querying the associated user of the target user, the server having the social function application sends the promotion content and/or the presentation instruction in the promotion request to the client of the queried associated user.

The promotion information is not forwarded to the associated user of the target user through the target user, the promotion information is displayed by the server through a promotion content display function module in the client of the associated user, and the display module can be a universal advertisement display module in the client of the social function application and can display the promotion content together with other advertisement information; or a special display module different from the existing advertisement display module of the client side can be used for displaying the promotion content of the promotion user in the application. The display contents of these display modules are usually not switched on in the sense of the user or even not switched off by the user. Common presentation locations in a user client typically include: a start transition page, a BANNER display location, a friend circle embedded display location, an embedded placard in creative work, an embedded display location in a game, etc. In a specific practical implementation, the promotion user can generally select a specific position to be displayed in the promotion request in advance.

Because the actual effect of the promotion content is shown, the factors such as the difference of the terminal where the client is located, the display requirement of the promotion user, the management of the overall display content of the social function application and the like are involved, the server with the social function application can generally send related display instructions while sending the promotion content to the associated user client.

Embodiment 2, as shown in fig. 3, further includes the following steps after S2 and before S3 of embodiment 1:

and acquiring a display request for displaying the promotion content sent by the associated user client.

Specifically, there are two methods for a server with social function application to display promotion content at a terminal where a client is located: one method is that a server directly sends promotion content and/or a display instruction to a client side with social function application, and the client side is required to display the promotion content or display the promotion content according to the display instruction; in another method, after the client of the associated user of the target user sends the presentation requirement to the server, the server sends the promotion content to the client of the associated user after obtaining the presentation requirement of the client of the associated user.

Because the existing client is usually a mobile phone client, and the client with social function application cannot always keep an online running state due to the limitation of various mobile phone operating systems, a display request is sent to the server by the client after the mobile phone client is awakened or a display module for displaying promotion content is activated and run by the client, and the promotion content is sent to the client which provides the display requirement by the server. It should be noted that, in the above-mentioned display request, the client sends the display request, and the specific promotion user is not usually limited.

If the client side with the social function application is in the running state all the time or the display module in charge of displaying the promotion content is in the running state all the time, the client side can be directly sent to the client side of the associated user by the server.

In practical implementation, because the operating system of the terminal where the client with the social function application is located is limited more, and in order to better display the promotion content, the server generally sends the promotion content and/or the display instruction to the queried associated user client after obtaining the display request sent by the queried associated user client.

Embodiment 3, as shown in fig. 4, further includes the following steps after S1 and before S2 of embodiment 1:

generating a query condition for querying the associated user according to the promotion request;

specifically, the promoting user typically sets a limit and/or a selection condition for the target user and/or an associated user of the target user in the promotion request sent to the server. And the server sets the limit and/or the selection condition in the promotion request according to the promotion user, and generates a query condition for querying the associated user of the target user.

The popularization user may select a plurality of target users at one time in an actual operation of selecting the target users. Since the promotion user is aware of all the target users, some selection conditions for the target users may be set when selecting the target users, for example, the promotion user does not necessarily know the sex of the target user, and a male or female user may be set as a true promotion target user.

Meanwhile, for the reason that the promotion user saves the promotion cost of the promotion user, the promotion user often sets conditions for further limiting and/or selecting the associated user of the target user. Such as associating gender, age, area, occupation, etc. of the user.

Therefore, before the server queries the associated users of the target users, the server generates query conditions according to the promotion requests of the promotion users and queries the associated users.

Embodiment 4, as shown in fig. 5, further includes the following steps after step S2 and before step S3 of embodiment 1:

and screening the inquired associated users according to preset screening conditions.

Specifically, when the server is implemented, in order to query the correct associated user according to the promotion requirement of the promotion pair, as in embodiment 3 of the present invention, a query condition for querying the associated user is first generated, and then the associated user is queried. Or, as in this embodiment, the related users of all the target users may be queried first, and after obtaining all the related user data, all the queried related users may be screened according to the restriction and/or selection setting of the promotion user in the promotion request. And the server sends promotion content and/or a display instruction to the associated user client side meeting the promotion requirement.

For the server, according to the promotion requirements of the promotion users, firstly generating query conditions, then querying the associated users according to the query conditions, comparing with the associated users of all the target users queried, and then screening according to the promotion requirements, so that the efficiency is better.

Embodiment 5, as shown in fig. 6, further includes the following steps after S1 and before S3 of embodiment 1:

and generating an execution instruction for sending the promotion content and/or the display instruction to the associated user according to the promotion request.

Specifically, in the promotion request sent by the promotion user, besides setting various limitations and/or selection conditions for the target user and/or the associated user of the target user, various settings and requirements are generally made for the display condition of the promotion content, such as setting a specific display time of the promotion content, a display frequency for the same associated user, or specifically displaying a specific display module at the associated user client, such as displaying at a transition page, a BANNER, an article insert advertisement space, and the like. The server displays promotion content to the client of the associated user, which is also a complex and long execution process, and simultaneously needs to process promotion requests of a large number of promotion users, so that the server generates an execution instruction for sending promotion content and/or a display instruction to the client of the associated user according to the promotion request of the promotion user after obtaining the promotion request of the promotion user, thereby ensuring that the promotion request of a certain promotion user is executed well and ensuring the system execution efficiency of the server when managing a plurality of promotion requests of a plurality of promotion users.

Embodiment 6, as shown in fig. 7, further includes the following steps after S1 and before S3 of embodiment 1:

auditing the promotion request;

and if the audit is passed, executing the subsequent steps.

If the audit is not passed, then the following steps are resumed, terminated and/or executed from S1:

and sending prompt information which cannot pass the audit to the popularization user.

Specifically, the application server with the social function generally needs to perform necessary auditing on the promoted content before publishing based on the requirements of respecting privacy protection requirements of potential target users, national and platform content compliance requirements, or whether the showing opportunity is feasible or not. After the promotion user submits the promotion request, the server and the platform need to audit the promotion requirement submitted by the promotion user according to a preset audit flow before the promotion content or the display instruction in the promotion request is sent to the associated user of the target user.

Social platforms or servers typically review content including:

and checking whether the target user sets prohibition on promotion for the promotion user or all other related potential promotion users. Based on user privacy protection or the acceptance desire of the user to be utilized for popularization, the user can set to allow or refuse any other user to utilize the user to carry out information popularization for the target user, and certainly, only one or a plurality of users can be set to allow the user to utilize the user to carry out information popularization for the target user. Therefore, when the information promotion is performed by the acquisition promotion user with the target user as the starting point, the server generally needs to check and judge whether the promotion user is set by the selected target user to allow the promotion user to perform the information promotion. If the target user sets permission that the promotion user can promote the information with the target user, the server executes the subsequent steps of the embodiment.

And checking whether the target user sets a setting for prohibiting other associated users from carrying out information promotion on the client side of the target user for which users in the associated users are set. The target user can set permission or prohibition for the server to send the promotion information to the specific associated user of the target user due to the influence of the promotion content on the relationship between the target user and the associated user or due to certain protection on one associated user or a plurality of associated users. That is, the target user allows the promotion user to promote the information, but does not promote all the associated users of the target user, but sets other associated users to promote, and the associated users cannot promote.

And checking whether the popularization content conforms to the national, industrial and platform rules and regulations. The social platform should generally comply with the auditing of promotion content included in a promotion request submitted by a promotion user to comply with the country, industry and platform. Besides that the promotion content in the promotion request needs compliance, the promotion content and the associated users also need to be subjected to matching examination conforming to the country, industry or platform, for example, promotion information such as liquor and the like should not be sent to minors in the associated users, and the like, although the liquor advertising content itself may be compliant.

And checking whether the screening setting and/or the promotion display requirement setting of the associated user meet the preset rule or not. Because the display module, the display space and the time of the promotion content of the associated user are limited, in reality, a plurality of promotion users may have simultaneously carried out promotion operation on one target user, so that the display resource of the display module of the associated user of the target user cannot meet the requirements of all the users, and therefore, the server needs to carry out screening setting on all promotion requests and audit on whether the promotion display requirement setting meets the preset rule or not.

And if the verification is not met, restarting or stopping executing the subsequent steps from the first step or sending prompt information which cannot pass the verification to the popularization user.

Otherwise, this embodiment is identical to embodiment 1, and will not be described herein.

Embodiment 7, as shown in fig. 8, further includes the following steps after S2 and before S3 of embodiment 1:

carrying out preset evaluation on the promotion content in the promotion request;

sending an evaluation result to the promotion user;

acquiring confirmation information for confirming the release of the promotion request by the promotion user;

and if the information that the promotion user refuses to issue the promotion request is obtained, finishing the execution of the subsequent steps.

Specifically, the promotion user has a certain knowledge about the target user in the invention, but for the associated user of the target user, the promotion user can only make a guess through the knowledge about the target user because the promotion user cannot directly check the associated user of the target user. But actually, the situation of the specific associated user cannot be known by the popularization user. For example, the target user has a number of associated users, where the number of associated users is a contact user of the target user, the number of target users participate in group chat together, and the age composition, gender composition, and a status of some potential requirement in the associated user of the target user.

In order to enable the promotion user to more efficiently promote the information, a server or a platform applied to the social function can evaluate the actual state of the request content in the promotion request and the associated user of the target user after the promotion request of the promotion user is obtained in the first step. And generating evaluation results including keyword matching degree, potential demand quantity and the like, and certainly, possibly also including evaluation results of the cost, namely the price, to be paid for information promotion.

And after the server of the social function application generates an evaluation result, sending evaluation result information to the promotion user, particularly evaluation information such as price.

And if the server acquires the confirmation instruction or the information sent by the promotion user after the evaluation information is sent to the promotion user, continuing to execute the subsequent steps. And if the server acquires the confirmation information rejected by the promotion user, ending the execution of the subsequent steps.

Embodiment 8, as shown in fig. 9, further includes the following steps after S1 and before S3 of embodiment 1:

sending promotion cost and/or payment prompt information to a promotion user;

and acquiring payment information of the promotion user for confirming payment and/or payment completion of the payment system.

Specifically, the platform charges a fee to express the information promotion activity in order to obtain a profit or to strive for a profit for the target user. And sending promotion expense and or payment prompt information to the promotion user.

If the promotion user is willing to pay for the information promotion, the server executes the subsequent steps after obtaining payment information of the promotion user for confirming payment and/or payment completion of the payment system. And if the payment or payment completion information of the promotion user is not received within the preset time, terminating the execution of the subsequent steps.

Embodiment 9, as shown in fig. 10, further includes the following steps after S1 and before S3 of embodiment 1:

sending promotion request information of a promotion user to a target user;

and after the confirmation information sent by the target user is obtained, the subsequent steps are carried out, otherwise, the subsequent steps are terminated.

Specifically, a promotion request of a promoting user is transmitted to a target user in order to protect the interests of the target user. So that the target user can check the popularization information of the popularization user.

And if the confirmation information which is approved by the target user is obtained, executing the subsequent steps, and if the confirmation information which is rejected by the target user is obtained, not executing the subsequent steps.

Embodiment 10, as shown in fig. 11, further includes the following steps after S1 of embodiment 1:

and paying rewards to the promotion users, the target users and/or the associated users according to a preset flow. The reward is cash, prize or point reward, etc.

Specifically, the method comprises the following steps: in order to encourage potential target users to utilize personal vein resources to help the popularization users to carry out information popularization. After the first step of the implementation manner 1 is completed, the reward is paid to the promotion user, the target user and the associated user of the target user according to the preset flow.

Embodiment 11, as shown in fig. 12, before S1 of embodiment 1, further includes the following steps:

acquiring an auditing request for auditing the popularization content submitted by a popularization user;

auditing the popularization content according to a preset auditing flow; the promotion content can be a ready-made advertisement provided by the platform, and can also be advertisement content which is produced and stored in the server by the promotion user.

And if the verification is passed, storing the popularization content and/or sending prompt information of passing the verification to the popularization user.

Specifically, in this embodiment, before the first step of embodiment 1, a content that a popularization user performs verification of popularization display content in advance is added. Therefore, the promotion user can be prepared with the promotion display content in advance. The efficiency of information popularization is improved to the popularization user.

The method comprises the steps that after a server obtains a promotion display content request submitted by a promotion user; and the server or the platform audits the popularization display content according to a preset auditing flow. If the audit is passed, the promotion content is stored in the server side and is sent to the information that the promotion user passes the audit.

Embodiment 12, as shown in fig. 13, further includes the following steps after the step of embodiment 11 and before step S1 of embodiment 1:

acquiring a request for viewing and/or selecting promotion content by a promotion user;

and sending the stored selectable promotion content to the promotion user.

Specifically, the promotion content in the promotion request of the promotion user may be a ready-made advertisement provided by the application platform with the social function, or advertisement content which is produced and stored in the server by the promotion user. After the server acquires a request for checking or selecting promotion display contents by the promotion user, the server sends the pre-stored promotion contents to the promotion user. The promotion user can select from the promotion display contents created by the promotion user or the promotion display contents which are provided by the platform and can be used. The promotion and display content creation is not an easy thing, and various manufacturers can make promotion contents for product promotion, and a promotion user can select the promotion contents of the manufacturers from the promotion contents to help the manufacturers to promote, so that benefits are obtained.

Otherwise, this embodiment is identical to embodiment 1 or 11, and is not described herein.

Embodiment 13, as shown in fig. 14, in the execution of S3 in embodiment 1, further includes the following steps:

acquiring a request that a target user terminates or suspends the display of the promotion content at a client of an associated user;

terminating or pausing the display of the promotion content, or sending an instruction for terminating or pausing the display of the promotion content to a client of the associated user;

and/or sending prompt information for stopping or pausing the display of the promotion content to the promotion user.

Specifically, the influence of the target user on the promotion display content of the promotion user to the associated user of the target user is difficult to predict. There are some contents that may cause complaints of the associated user of the target user, so in step S3 in embodiment 1, a step of performing an intervention action such as suspension of the ongoing popularization action by the target user is added. The relationship between the target user and the target user associated user may be mitigated.

Embodiment 14, as shown in fig. 15, provides an apparatus for promoting popularity in an application having a social function, including:

the promotion request acquisition module is used for acquiring a promotion request of a promotion user for information promotion at a client of a relevant user of a target user;

the promotion request comprises the following steps: promotion content and target users;

the associated user query module is used for querying associated users;

and the promotion content and/or display instruction sending module is used for sending the promotion content and/or the display instruction in the promotion request to the client of the associated user.

Specifically, the promotion request acquisition module queries which users the associated users of the target user are specific after acquiring the promotion request for promoting content display of the associated users of the target user sent by the promotion user from the client, and finally sends promotion content andor display instructions to the client of the associated users of the queried target user.

Embodiment 15, as shown in fig. 16, the apparatus of embodiment 14 further comprises:

and the display request acquisition module is used for acquiring the display request for displaying the promotion content sent by the client of the associated user before the promotion content and/or the display instruction sending module sends the promotion content and/or the display instruction after the associated user query module queries the associated user.

Specifically, the promotion content and/or display instruction sending module sends the promotion content and/or the display instruction to the client after the client is activated or a module in the client responsible for displaying the promotion content is activated and a display request instruction sent by the client is obtained.

Embodiment 16, as shown in fig. 17, the apparatus of embodiment 14 further comprises:

the query condition generation module is used for generating query conditions for querying the associated users according to the promotion request before the associated user query module queries the associated users after the promotion request acquisition module acquires the promotion request;

the associated user query module is also used for querying the associated users according to the query conditions.

Specifically, the associated user query module definitely performs the associated user query action of the target user according to the query condition, and the query condition is generated from the promotion request acquisition module according to the content in the promotion request from the query condition generation module.

Embodiment 17, as shown in fig. 18, the apparatus of embodiment 14 further comprises:

and the user screening module is used for screening the inquired associated users according to the setting of the limit and/or the selection condition in the promotion request after the associated user inquiry module inquires the associated users and before the promotion content and/or the display instruction sending module sends the promotion content and/or the display instruction in the promotion request.

Specifically, the promotion content and/or presentation instruction sending module only takes the associated users screened by the user screening module according to the limitation and/or selection condition in the promotion request as sending objects.

Embodiment 18, as shown in fig. 19, the apparatus of embodiment 14 further comprises:

and the display execution instruction generating module is used for generating an execution instruction for sending the promotion content and/or the display instruction to the associated user according to the promotion request and before the promotion content and/or the display instruction sending module sends the promotion content and/or the display instruction in the promotion request after the promotion request obtaining module obtains the promotion request.

Embodiment 19, as shown in fig. 20, the apparatus in embodiment 14, after the promotion request obtaining module obtains the promotion request, and before the associated user querying module queries the associated user, further includes:

and the popularization request auditing module is used for auditing the popularization request.

Embodiment 20, as shown in fig. 21, the apparatus of embodiment 19, further comprising:

checking information prompt information: and the promotion request auditing module is used for sending result prompting information of the promotion request auditing to the promotion user.

Embodiment 21, as shown in fig. 22, the promotion request auditing module of the apparatus in embodiment 19 further includes:

the promotion limiting auditing unit is used for auditing whether the target user sets promotion prohibition on the promotion user and/or judging whether the target user sets promotion prohibition on the associated user to carry out information promotion on the client side of the target user;

the regulation auditing unit is used for auditing whether the popularization content conforms to the national, industrial, platform rules and/or laws and regulations;

the matching rule checking unit is used for checking whether the matching of the screening setting of the associated user and the promotion content accords with a preset rule or not;

and the display setting auditing unit is used for auditing whether the display instruction meets the display requirement of the popularization user.

Embodiment 22, as shown in fig. 23, the apparatus of embodiment 14, after the querying the associated user by the associated user querying module, before the sending module of the promotion content and/or presentation instruction sends the promotion content and/or presentation instruction, further includes:

the evaluation module is used for carrying out preset evaluation on the promotion request;

the evaluation result sending module is used for sending the evaluation result to the promotion user;

and the confirmation information acquisition module is used for acquiring the confirmation information of the promotion user for confirming the release of the promotion request.

Embodiment 23, as shown in fig. 24, the apparatus of embodiment 14, before the module for sending the promotion content and/or the presentation instruction sends the promotion content and/or the presentation instruction, further includes:

the payment prompting module is used for sending prompting information of the promotion cost and/or payment to the promotion user;

and the payment information acquisition module is used for acquiring payment information for confirming payment of the promotion user and/or payment completion of the payment system.

Embodiment 24, as shown in fig. 25, the apparatus in embodiment 14, after the promotion request obtaining module obtains the promotion request and before the promotion content and/or presentation instruction sending module sends the promotion content and/or presentation instruction in the promotion request, further includes:

the promotion request sending module is used for sending a promotion request to a target user;

and the target user confirmation acquisition module is used for acquiring the confirmation information sent by the target user.

Embodiment 25, as shown in fig. 26, the apparatus in embodiment 14, after the promotion request obtaining module obtains the promotion request, further includes:

and the reward module is used for paying rewards to the promotion users, the target users and/or the associated users according to a preset flow, and the rewards are cash, prizes and/or point rewards.

Embodiment 26, as shown in fig. 27, the apparatus of embodiment 14, before the promotion request obtaining module obtains the promotion request, further includes:

the auditing request acquisition module is used for acquiring an auditing request for submitting the auditing popularization content by the popularization user;

the popularization content auditing module is used for auditing the popularization content according to a preset auditing flow;

the promotion content storage module is used for storing the promotion content which is approved after the promotion content auditing module passes the auditing;

and the promotion content auditing result prompting module is used for sending the prompting information of the auditing result of the promotion content auditing module to the promotion user.

Embodiment 27, as shown in fig. 28, before the promotion request obtaining module of the apparatus in embodiment 14 obtains the promotion request, or before the promotion request obtaining module of the apparatus in embodiment 26 obtains the promotion request, before the promotion content storage module stores the promotion content, and/or before the promotion content audit result prompting module sends the prompting message, further includes:

the viewing request acquisition module is used for acquiring a request of a promotion user for viewing and/or selecting promotion content;

and the promotion content sending module is used for sending the stored promotion content to the promotion user.

Embodiment 28, as shown in fig. 29, the apparatus of embodiment 14, further comprising:

a termination or pause request acquisition module, configured to acquire a request for a target user to terminate or pause the display of the promotion content at a client of an associated user;

the terminal or pause request execution module is used for terminating or pausing the display of the promotion content, or sending a command for terminating or pausing the display of the promotion content to a client of an associated user;

and/or, a termination or pause prompt sending module for sending prompt information for terminating or pausing the display of the promotion content to the promotion user.

Embodiment 29, this implementation form provides a server, including: a processor and a memory; the memory is used for storing relevant programs and instructions of the devices in the embodiments 14 to 28, and the processor is used for executing the method for promoting the popularity in the application with the social function in the embodiments 1 to 13.

As shown in fig. 30, the server 1000 may be provided as a server. The server 1000 includes a processing component 1022 that further includes one or more processors, and memory resources, represented by memory 1032, for storing instructions, such as application programs, that are executable by the processing component 1022. The application programs stored in memory 1032 may include one or more modules that each correspond to a set of instructions. Further, the processing component 1022 is configured to execute instructions to perform the method of calling the owner of the vehicle.

The server 1000 may also include a power component 1026 configured to perform power management for the server 1000, a wired or wireless network interface 1050 configured to connect the server 1000 to a network, and an input/output (I/O) interface 1058. Server 1000 may operate based on an operating system stored in memory 1032, such as Windows Server, MacOS XTM, UnixTM, LinuxTM, FreeBSDTM, or the like.

Embodiment 30, as shown in fig. 31, provides a client comprising:

and the promotion setting module is used for the promotion user to select the target user and set promotion content. Specifically, the promotion user can select a specific target user and select promotion content through a promotion setting module of the client;

and the promotion request sending module is used for sending a promotion request for information promotion at a client of a relevant user of the target user to the server by the promotion user. Specifically, the promotion request sending module sends the selected target user and promotion content information to the server after the promotion user selects the target user and the promotion content through the promotion setting module;

the promotion request comprises the following steps: promotion content and the target user;

and the promotion content and/or display instruction receiving module is used for receiving promotion content and/or display instructions in the promotion request sent by the server. Specifically, a client receives promotion content and/or a display instruction in a promotion request sent by a server through a terminal where the client is located;

and the promotion content display module is used for displaying promotion content and/or executing a display instruction at a terminal where the client of the associated user is located. Specifically, the promotion content display module of the client associated with the user displays promotion content through display hardware of a terminal where the client is located, such as a mobile phone, a PAD, and the like.

Embodiment 31, as shown in fig. 32, in the client of embodiment 30, before the promotional content presentation module presents the promotional content, the method further includes:

and the display request sending module is used for sending a display request instruction for displaying the promotion content to the server by the associated user client.

Specifically, when the client in the terminal is activated or the client sub-module embedded in the promotion presentation module in embodiment 30 is activated, the client sends a presentation request for presenting the promotion content to the server. And the server is told that the promotion content and/or the display instruction can be sent to the client.

Embodiment 32, as shown in the figure, in the popularization setting module of the client according to embodiment 30, further includes:

and the screening setting unit is used for promoting the screening setting of the user on the associated user. Specifically, the filtering setting unit may set the association degree of the associated user, such as a filtering condition specific to a few association levels or gender, age group, region, occupation, hobby, and the like;

and the matching keyword setting unit is used for promoting the user to set the matched keywords. Specifically, the promoting user may set a matching keyword of the associated user of the target user, for example, a keyword "sales". When the subsequent server queries the associated user, the subsequent server analyzes the content related to 'sales' in the user information of the query object as a matching condition for matching the promotion requirement;

and/or the promotion display requirement setting unit is used for promoting the user to set various parameters or contents in the display instruction. Specifically, the promotion user can set the display mode, broadcast time, time interval, times, specific positions of the advertisement modules, and the like of the promotion content in the associated user client through the promotion display requirement setting unit.

Embodiment 33, as shown in the figure, the client according to embodiment 30, after the promotion request sending module sends the promotion request, and before the promotion content and/or presentation instruction receiving module receives the promotion content and/or presentation instruction, further includes:

and the promotion request auditing information receiving module is used for receiving auditing result prompt information of the promotion request sent by the server.

Embodiment 34, as shown in fig. 35, the client of embodiment 29 further includes:

the limit setting module is used for setting prohibition or permission of promotion for the promotion user by the target user; the method is used for the target user to set the prohibition or permission of the promotion user for information promotion on the client of the associated user. Specifically, the target user sets which potential promotion users can use the target user to promote information, the target user may allow or prohibit setting permission or prohibition for all potential promotion users, and the target user may also set for a specific individual or several potential promotion users. The target user can also set to prohibit or allow information promotion to be carried out on the associated users, so that the individual associated users can be protected from being disturbed by the information promotion.

Embodiment 35, as shown in fig. 36, the client of embodiment 30 further includes:

the evaluation result acquisition module is used for acquiring the result of evaluating the promotion request in the promotion requests sent by the server by the promotion user;

and the confirmation and release module is used for sending confirmation information for confirming the release and release promotion request to the server by the promotion user.

Embodiment 36, as shown in fig. 37, the client of embodiment 30 further includes:

the payment information acquisition module is used for receiving promotion cost and/or payment prompt information sent to a promotion user by the server;

and the payment module is used for promoting the user to carry out payment operation.

Embodiment 37, as shown in fig. 38, the client according to embodiment 30 further includes:

the promotion request receiving module is used for receiving a promotion request sent by the server by a target user;

and the confirmation information sending module is used for sending confirmation information for confirming the promotion request to the server by the target user.

Embodiment 38, as shown in fig. 39, the client according to embodiment 30 further includes:

and the reward acquisition module is used for promoting the reward paid by the user, the target user and/or the associated user receiving server according to a preset flow.

Embodiment 39, as shown in fig. 40, the client according to embodiment 30 further includes:

the auditing request sending module is used for sending an auditing request for auditing the popularization content to the server by the popularization user;

and the auditing result acquisition module is used for receiving auditing result prompt information for the promotion content sent by the server.

Embodiment 40, as shown in the figure, the client of embodiment 39 further includes:

the promotion content viewing and/or selecting request sending module is used for sending a request for viewing and/or selecting promotion content to the server by a promotion user;

and the pre-promotion content receiving module is used for receiving the stored selectable promotion content sent by the server by the promotion user.

Embodiment 41, as shown in the figure, the client of embodiment 30 further includes:

a termination or pause request sending module, which is used for the target user to send a request for terminating or pausing the display of the promotion content at the client of the associated user to the server;

the termination or pause instruction receiving and executing module is used for receiving and executing an instruction for terminating or pausing the display of the promotion content by the associated user;

and/or, a termination or pause prompt module, which is used for receiving prompt information of termination or pause of displaying the promotion content sent by the server by the target user and/or the promotion user.

Embodiment 42, this implementation provides a terminal, comprising a memory, a processor, and the client as in embodiments 30 to 41, where the memory is used to store the relevant programs and instructions of the client; the processor is used for executing relevant programs and instructions of the client. The terminal device, which is the interactive device of the server described in embodiment 29, may be applied to method embodiments shown in embodiments 1 to 13.

As shown in fig. 43, the terminal 900 can be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, and the like.

Referring to fig. 43, terminal 900 can include one or more of the following components: processing components, memory 904, power components 906, multimedia components 908, audio components 910, input/output (I/O) interfaces 912, sensor components 914, and communication components 916.

Processing component 902 generally controls overall operation of terminal 900, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. Processing component 902 may include one or more processors 920 to execute instructions to perform all or a portion of the steps of the methods described above. Further, processing component 902 can include one or more modules that facilitate interaction between processing component 902 and other components. For example, the processing component 902 can include a multimedia module to facilitate interaction between the multimedia component 908 and the processing component 902.

Memory 904 is configured to store various types of data to support operation at terminal 900. Examples of such data include instructions for any application or method operating on terminal 900, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 904 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The power components 906 provide power to the various components of the terminal 900. The power components 906 may include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for the terminal 900.

The multimedia components 908 include a screen providing an output interface between the terminal 900 and the user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 908 includes a front facing camera and/or a rear facing camera. The front camera and/or the rear camera may receive external multimedia data when the terminal 900 is in an operation mode, such as a photographing mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

The audio component 910 is configured to output and/or input audio signals. For example, audio component 910 includes a Microphone (MIC) that is configured to operate when terminal 900 is in an operational mode, such as a call mode, a record mode, and a voice recognition mode

Is arranged to receive an external audio signal. The received audio signals may further be stored in the memory 904 or transmitted via the communication component 916. In some embodiments, audio component 910 also includes a speaker for outputting audio signals.

I/O interface 912 provides an interface between processing component 902 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

The sensor component 914 includes one or more sensors for providing various aspects of state assessment for the terminal 900. For example, sensor assembly 914 can detect an open/closed state of terminal 900, a relative positioning of components, such as a display and keypad of terminal 900, a change in position of terminal 900 or a component of terminal 900, the presence or absence of user contact with terminal 900, an orientation or acceleration/deceleration of terminal 900, and a change in temperature of terminal 900. The sensor assembly 914 may include a proximity sensor configured to detect the presence of a nearby object in the absence of any physical contact. The sensor assembly 914 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 914 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

Communication component 916 is configured to facilitate communications between terminal 900 and other devices in a wired or wireless manner. Terminal 900 can access a wireless network based on a communication standard, such as WiFi, an operator network (e.g., 2G, 3G, 4G, or 5G), or a combination thereof. In an exemplary embodiment, the communication component 916 receives a broadcast signal or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 916 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the terminal 900 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.

Through the above description of the embodiments, those skilled in the art can clearly understand that the technical solution for executing the external command of the system provided by the present invention can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better embodiment in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.

Example 43 this embodiment provides a non-transitory computer readable storage medium having instructions which, when executed by a processor of a server, enable the server to perform or execute a method of personal promotion in a social enabled application as in examples 1 to 13.

In one embodiment of the invention, a non-transitory readable storage medium is provided for storing instructions for performing the steps of:

s2, inquiring the associated user;

All features of the above-described embodiments of the user information indexing method are herein incorporated by reference into the present storage medium embodiments.

The sequence of the above embodiments of the present invention is only for description, and does not represent the advantages and disadvantages of the embodiments.

The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.

Claims

1. A method for promoting a person in an application with social function, comprising the steps of:

the target user is a user corresponding to a contact of the promotion user, a participating user of a sub-application of the same platform used by the promotion user, a user corresponding to an electronic business card stored by the promotion user, a user concerned by the promotion user and/or a user concerned by the promotion user;

the promotion request comprises: promotion content and the target user;

s2, inquiring the associated user;

s3, sending the promotion content and/or the display instruction in the promotion request to the client of the associated user.

2. The method for promoting popularity in social-enabled applications according to claim 1, wherein after step S2, step S3 is preceded by the steps of:

3. The method for personal promotion in social-enabled applications of claim 1,

the promotion request further includes: and setting information for screening setting, matching keywords and/or popularization and display requirements of the associated users.

4. The method for promoting popularity in social-enabled applications according to claim 1, further comprising, after step S1 and before step S2:

in S2, the associated user is queried according to the query condition.

5. The method for promoting popularity in social-enabled applications according to claim 1, further comprising, after step S2 and before step S3:

6. The method for promoting popularity in social-enabled applications according to claim 1, further comprising, after step S1 and before step S3:

7. The method for personal promotion in a social-enabled application of claim 1, wherein the associated users further comprise the target user and/or the promoting user.

8. The method for promoting popularity in social-enabled applications according to claim 1, further comprising, after step S1 and before step S3, the steps of:

auditing the promotion request;

and if the audit is passed, executing the subsequent steps.

9. The method for promoting popularity in social-enabled applications according to claim 8, wherein if the audit is not passed, the method resumes, terminates and/or performs the following steps from step S1:

and sending prompt information which cannot pass the audit to the promotion user.

10. The method of social-enabled application for personal promotion of claim 8, wherein reviewing the promotion request includes reviewing:

checking whether the target user sets promotion prohibition on the promotion user; and checking whether the target user sets the condition that the promotion user is prohibited from carrying out information promotion on the client side of the target user, whether the promotion content conforms to the national, industrial, platform and/or legal regulations, and whether the screening setting of the target user and the promotion content are matched with the preset rule.

11. The method for promoting popularity in an application with social function according to claim 1, wherein after step S2 and before step S3, the method further comprises the following steps:

performing preset evaluation on the promotion content in the promotion request;

sending an evaluation result to the promotion user;

and obtaining the confirmation information of the promotion user for confirming the release of the promotion request.

12. The method for promoting popularity in a social-enabled application, according to claim 1, further comprising the steps of:

sending promotion cost and/or payment prompt information to the promotion user;

13. The method for promoting popularity in social-enabled applications according to claim 1, further comprising, after step S1 and before step S3, the steps of:

sending the promotion request to the target user;

and acquiring the confirmation information sent by the target user.

14. The method for promoting popularity in social-enabled applications according to claim 1, further comprising, after step S1, the steps of:

and paying rewards to the promotion users, the target users and/or the associated users according to a preset flow.

15. The method for promoting popularity in social-enabled applications according to claim 1, wherein before step S1, further comprising the steps of:

acquiring an auditing request submitted by the popularization user for auditing the popularization content;

auditing the promotion content according to a preset auditing flow;

16. The method for promoting personel popularity in social-enabled applications according to claim 15, wherein before the step S1, or after storing the popularization content and/or sending a prompt message for approval to the popularization user, and before the step S1, the method further comprises the following steps:

acquiring a request for viewing and/or selecting the promotion content by the promotion user;

and sending the stored selectable promotion content to the promotion user.

17. The method for promoting popularity in social-enabled applications according to claim 1, wherein during the step S3, the method further comprises:

acquiring a request that the target user terminates or suspends the display of the promotion content at the client of the associated user;

terminating or suspending the display of the promotion content, or sending an instruction for terminating or suspending the display of the promotion content to a client of the associated user;

18. An apparatus, comprising:

the promotion request comprises: promotion content and the target user;

the associated user query module is used for querying the associated user;

19. The apparatus of claim 18, further comprising:

and the display request acquisition module is used for acquiring a display request for displaying the promotion content, which is sent by the associated user client.

20. The apparatus of claim 18, further comprising:

the query condition generating module is used for generating a query condition for querying the associated user according to the promotion request;

the associated user query module is also used for querying the associated user according to the query condition.

21. The apparatus of claim 18, further comprising:

and the user screening module is used for screening the inquired associated users according to preset screening conditions.

22. The apparatus of claim 18, further comprising:

and the display execution instruction generation module is used for generating an execution instruction for sending the promotion content and/or the display instruction to the associated user according to the promotion request.

23. The apparatus of claim 18, further comprising:

24. The apparatus of claim 23, further comprising:

checking information prompt information: and the result prompt information is used for sending the result prompt information of the promotion request which is audited by the promotion request auditing module to the promotion user.

25. The apparatus of claim 23, wherein the promotion request auditing module comprises:

a promotion limit auditing unit, configured to audit whether the target user sets promotion prohibition on the promotion user and/or determine whether the target user sets promotion prohibition on the associated user for information promotion on the client of the promotion user;

a matching rule checking unit, configured to check whether matching between the screening setting of the associated user and the promotion content meets a preset rule;

26. The apparatus of claim 18, further comprising:

the evaluation result sending module is used for sending an evaluation result to the promotion user;

27. The apparatus of claim 18, further comprising:

the payment prompting module is used for sending prompting information of promotion cost and/or payment to the promotion user;

and the payment information acquisition module is used for acquiring payment information of the promotion user for confirming payment and/or payment completion of the payment system.

28. The apparatus of claim 18, further comprising:

the promotion request sending module is used for sending the promotion request to the target user;

29. The apparatus of claim 18, further comprising:

and the reward module is used for paying rewards to the promotion users, the target users and/or the associated users according to a preset flow, and the rewards are cash rewards, prizes and/or point rewards.

30. The apparatus of claim 18, further comprising:

an audit request acquisition module, configured to acquire an audit request submitted by the popularization user to audit the popularization content;

the promotion content storage module is used for storing the promotion content which is approved after the promotion content is approved by the promotion content auditing module;

31. The apparatus of claim 30, further comprising:

a viewing request acquisition module, configured to acquire a request for viewing and/or selecting the promotion content by the promotion user;

32. The apparatus of claim 18, further comprising:

a termination or pause request acquisition module, configured to acquire a request that the target user terminates or pauses the presentation of the promotional content at the client of the associated user;

a termination or pause request execution module, configured to terminate or pause displaying the promotional content, or send an instruction to terminate or pause displaying the promotional content to a client of the associated user;

and/or, a termination or pause prompt sending module, configured to send prompt information for terminating or pausing displaying the promotion content to the promotion user.

33. A server, comprising:

a processor and a memory;

the memory is used for storing relevant programs and instructions of the device according to any one of claims 18 to 32, and the processor is used for executing the method for promoting the popularity in the application with the social function according to any one of claims 1 to 17.

34. A client, comprising:

the promotion setting module is used for promoting the users to select target users and set promotion contents;

the promotion request sending module is used for sending a promotion request for information promotion at a client of a relevant user of a target user to a server by the promotion user;

the promotion request comprises: promotion content and the target user;

the promotion content and/or display instruction receiving module is used for receiving the promotion content and/or the display instruction in the promotion request sent by the server;

and the promotion content display module is used for displaying the promotion content and/or executing a display instruction at the terminal where the client of the associated user is located.

35. The client of claim 34, further comprising:

and the display request sending module is used for sending a display request instruction for displaying the promotion content to a server by the associated user client.

36. The client according to claim 34, wherein the promotion setting module further comprises:

the screening setting unit is used for screening setting of the promotion user on the associated user;

the matched keyword setting unit is used for setting matched keywords by the popularization user;

and/or a promotion display requirement setting unit, which is used for the promotion user to set various parameters or contents in the display instruction.

37. The client of claim 34, further comprising:

38. The client of claim 34, further comprising:

the limit setting module is used for setting prohibition or permission of promotion on the promotion user by the target user; and the method is used for setting that the target user forbids or allows the promotion user to carry out information promotion on the client of the associated user.

39. The client of claim 34, further comprising:

an evaluation result obtaining module, configured to obtain, by the popularization user, a result of evaluating a popularization request in the popularization requests sent by the server;

and the confirmation issuing module is used for sending confirmation information for confirming the issuance of the promotion request to the server by the promotion user.

40. The client of claim 34, further comprising:

the payment information acquisition module is used for receiving promotion cost and/or payment prompt information sent to the promotion user by the server;

and the payment module is used for the promotion user to carry out payment operation.

41. The client of claim 34, further comprising:

a promotion request receiving module, configured to receive, by the target user, the promotion request sent by a server;

42. The client of claim 34, further comprising:

and the reward acquisition module is used for receiving rewards paid by the server according to a preset flow by the promotion user, the target user and/or the associated user.

43. The client of claim 34, further comprising:

an audit request sending module, configured to send an audit request for auditing the promotion content to a server by the promotion user;

and the auditing result acquisition module is used for receiving auditing result prompt information for the promotion content, which is sent by the server.

44. The client of claim 34, further comprising:

the promotion user sends a promotion content viewing and/or selecting request to a server;

45. The client of claim 34, further comprising:

a termination or pause request sending module, configured to send, to a server, a request for terminating or pausing presentation of the promotion content at a client of the associated user by the target user;

a termination or pause instruction receiving and executing module, configured to receive and execute an instruction for terminating or pausing displaying the promotion content by the associated user;

and/or, a termination or pause prompt module, configured to receive, by the target user and/or the promoting user, prompt information sent by the server to terminate or pause displaying the promoting content.

46. A terminal comprising a memory, a processor and a client according to any of claims 34-45, the memory being adapted to store programs, instructions related to the client; the processor is used for executing related programs and instructions of the client.

47. A non-transitory computer readable storage medium, wherein instructions in the storage medium, when executed by a processor of a server, enable the server to perform or execute the method for personal promotion in social enabled applications of any of claims 1-17.