CN113468376B - Platform activity participation method and device, electronic equipment and storage medium - Google Patents

Platform activity participation method and device, electronic equipment and storage medium Download PDF

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Publication number
CN113468376B
CN113468376B CN202110605362.3A CN202110605362A CN113468376B CN 113468376 B CN113468376 B CN 113468376B CN 202110605362 A CN202110605362 A CN 202110605362A CN 113468376 B CN113468376 B CN 113468376B
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activity
target
video
interest point
target activity
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CN113468376A (en
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李雪静
李玉晗
张越凡
王通
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Beijing Dajia Internet Information Technology Co Ltd
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Beijing Dajia Internet Information Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/75Clustering; Classification
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/78Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/783Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content
    • G06F16/7837Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content using objects detected or recognised in the video content
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/78Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/783Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content
    • G06F16/7844Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content using original textual content or text extracted from visual content or transcript of audio data

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Multimedia (AREA)
  • Library & Information Science (AREA)
  • Data Mining & Analysis (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The disclosure relates to a platform activity participation method, a device, an electronic device and a storage medium, comprising: receiving text information of an activity video uploaded by a client and shooting target interest points of the activity video; detecting whether preset text information of a target activity is included in the text information; if the preset text information of the target activity is included, judging whether the target interest point is a preset category of interest point corresponding to the target activity; and if the target activity is the interest point of the preset category corresponding to the target activity, taking the activity video as a candidate video of the target activity. Therefore, for the user, the user does not need to specially participate in the activity through the appointed page of each activity, the operation is simple, the participation cost of the user is reduced, and the participation amount of the activity is improved; for the server, the calculation for judging whether the activity video is a candidate video participating in the target activity is simpler, and the maintenance cost of the platform can be reduced.

Description

Platform activity participation method and device, electronic equipment and storage medium
Technical Field
The disclosure relates to the field of internet, and in particular relates to a platform activity participation method, a platform activity participation device, electronic equipment and a storage medium.
Background
The POIs are POINt of interest, namely "points of interest", one POI can be a house, a shop, a mailbox, a bus station and the like, and each POI can have various information such as names, categories, coordinates, classifications and the like. The more POIs, the more branches of road conditions and information of surrounding buildings the platform can provide for users, and the more accurate the positioning function.
In the video platform, some activities aim to expand POI information, and play amount ordering and rewarding are carried out on videos added with the POI information, so that POI information issued by a user can be stored as an effective POI database through a technical means. In these activities, a user typically needs to click on an activity page to participate in the activity, query the effective POI points around the current location, and select the nearest effective POI point, and then issue a video carrying information of the effective POI point selected in advance.
However, in the method, in order to ensure that the POI points added in the released video are effective and key POI, the video release through the activity product page is generally limited to participate in the activity, so that the operation required to be executed is complicated for the user, the maintenance cost is high for the platform, the participation cost of the activity is high, and the participation amount is small.
Disclosure of Invention
The disclosure provides a platform activity participation method, a platform activity participation device, an electronic device and a storage medium, so as to at least solve the problems of high participation cost and small participation amount of users in the related technology. The technical scheme of the present disclosure is as follows:
according to a first aspect of an embodiment of the present disclosure, there is provided a platform activity participation method, applied to a server, including:
receiving text information of an activity video uploaded by a client and shooting target interest points of the activity video;
detecting whether preset text information of a target activity is included in the text information;
if the preset text information of the target activity is included, judging whether the target interest point is a preset category of interest point corresponding to the target activity;
and if the target activity is the interest point of the preset category corresponding to the target activity, taking the activity video as a candidate video of the target activity.
Optionally, after the taking the activity video as the candidate video of the target activity, the method further includes:
monitoring the candidate video of the target activity to obtain the interactive operation times of the target activity;
and analyzing the interaction operation times to obtain a result of selecting the target activity.
Optionally, the analyzing the number of interaction operations to obtain a result of selecting the target activity includes:
counting the total number of interactive operations of each interest point of a preset category corresponding to the target activity in a first preset time period, and taking the interest point with the highest total number of interactive operations under the preset category as a hot interest point of the target activity.
Optionally, the analyzing the number of interaction operations to obtain a result of selecting the target activity further includes:
and counting the total number of interactive operation of the video published by each participant of the target activity in a second preset time period, and taking the participant with the highest total number of interactive operation as a hot participant of the target activity.
Optionally, the method further comprises:
acquiring transaction information of an associated user of interest points of a preset category corresponding to the target activity;
and according to the transaction information, analyzing the associated users of the interest points of the preset category corresponding to the target activity to obtain hot associated users of the target activity, and taking the hot associated users as the evaluation result of the target activity.
Optionally, after the analyzing the number of interactive operations to obtain the result of selecting the target activity, the method further includes:
Generating and displaying a comment list of the target activity according to the comment result of the target activity, determining a target user according to the comment list, and pushing virtual resources to the target user.
Optionally, the receiving the text information of the active video uploaded by the client and shooting the target interest point of the active video includes:
responding to the input of a client in a video release page, and acquiring an active video and text information of the active video;
and responding to any interest point uploaded by the client as a target interest point for shooting the active video.
Optionally, after the activity video is used as the candidate video of the target activity, the method further includes:
acquiring authentication information of interest points corresponding to the candidate video, which is uploaded by the client;
if the authentication information passes the authentication, displaying an information editing page of the interest point corresponding to the candidate video to the client;
and responding to the editing operation of the client to the information editing page, and editing the information of the interest points corresponding to the candidate video.
According to a second aspect of the embodiments of the present disclosure, there is provided a platform activity participation apparatus, applied to a server, including:
A receiving unit configured to perform receiving text information of an active video uploaded by a client and shooting a target interest point of the active video;
a detection unit configured to perform detection of whether preset text information of a target activity is included in the text information;
the judging unit is configured to execute judging whether the target interest point is a preset category interest point corresponding to the target activity if the preset text information of the target activity is included; and if the target activity is the interest point of the preset category corresponding to the target activity, taking the activity video as a candidate video of the target activity.
Optionally, the apparatus further includes:
the selecting unit is configured to monitor the candidate video of the target activity to obtain the interactive operation times of the target activity; and analyzing the interaction operation times to obtain a result of selecting the target activity.
Optionally, the evaluation unit is configured to perform:
counting the total number of interactive operations of each interest point of a preset category corresponding to the target activity in a first preset time period, and taking the interest point with the highest total number of interactive operations under the preset category as a hot interest point of the target activity.
Optionally, the evaluation unit is configured to perform:
and counting the total number of interactive operation of the video published by each participant of the target activity in a second preset time period, and taking the participant with the highest total number of interactive operation as a hot participant of the target activity.
Optionally, the apparatus further includes:
the analysis unit is configured to execute transaction information of the associated user for acquiring the interest points of the preset category corresponding to the target activity; and according to the transaction information, analyzing the associated users of the interest points of the preset category corresponding to the target activity to obtain hot associated users of the target activity, and taking the hot associated users as the evaluation result of the target activity.
Optionally, the evaluation unit is configured to perform:
generating and displaying a comment list of the target activity according to the comment result of the target activity, determining a target user according to the comment list, and pushing virtual resources to the target user.
Optionally, the receiving unit is configured to perform:
responding to the input of a client in a video release page, and acquiring an active video and text information of the active video; and responding to any interest point uploaded by the client as a target interest point for shooting the active video.
Optionally, the apparatus further includes:
the editing unit is configured to acquire the authentication information of the interest points corresponding to the candidate video, which is uploaded by the client; if the authentication information passes the authentication, displaying an information editing page of the interest point corresponding to the candidate video to the client; and responding to the editing operation of the client to the information editing page, and editing the information of the interest points corresponding to the candidate video.
According to a third aspect of embodiments of the present disclosure, there is provided a platform activity participation electronic device, comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the platform activity participation method of any one of the preceding claims.
According to a fourth aspect of embodiments of the present disclosure, there is provided a computer readable storage medium, which when executed by a processor of a platform activity participation electronic device, causes the platform activity participation electronic device to perform the platform activity participation method of any one of the above.
According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program/instruction, characterized in that the computer program/instruction, when executed by a processor, implements the platform activity participation of any of the above.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
the method comprises the steps that a server receives text information of an active video uploaded by a client and shoots target interest points of the active video; detecting whether preset text information of a target activity is included in the text information; if the preset text information of the target activity is included, judging whether the target interest point is a preset category of interest point corresponding to the target activity; and if the target activity is the interest point of the preset category corresponding to the target activity, taking the activity video as a candidate video of the target activity.
Therefore, for the user, the user can participate in the activity only by uploading text information comprising preset text information of the target activity and the target interest point of the shot activity video through the client, and the user does not need to participate in the activity through a specified page of each activity, so that the operation is simple, the participation cost of the user is reduced, and the participation amount of the activity is improved; for the server, whether the activity video is a candidate video participating in the target activity can be judged by detecting whether the received text information comprises preset text information of the target activity and whether the target interest point is a interest point of a preset category corresponding to the target activity, so that the calculation is simpler, and the maintenance cost of the platform can be reduced.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.
FIG. 1 is a flowchart illustrating a platform campaign participation method according to an example embodiment.
Fig. 2 is a block diagram illustrating a platform activity participation arrangement according to an exemplary embodiment.
FIG. 3 is a block diagram illustrating an electronic device for participating in platform activities according to an example embodiment.
FIG. 4 is a block diagram illustrating an apparatus for participating in platform activities according to an example embodiment.
Detailed Description
In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.
FIG. 1 is a flowchart illustrating a platform activity participation method for a server, as shown in FIG. 1, according to an exemplary embodiment. The server may communicate with a plurality of clients, which may interact with the user through the user device, such that the server may provide the user with corresponding services, the platform activity participation method comprising the following steps.
In step S11, text information of the active video uploaded by the client and a target point of interest of capturing the active video are received.
In the present disclosure, the point of interest is POI (Point ofInterest), that is, a specific place, which may be a house, a shop, a mailbox, a bus station, etc., and each point of interest has information such as category, point of interest identifier, point of interest name, point of interest address, etc. The category to which each interest point belongs includes a plurality of levels, for example, the interest points under the automobile category can be divided into several subclasses such as automobile sales, automobile maintenance, automobile cosmetology, etc., and the classification condition of each interest point is different according to the difference of the interest point database, which is not particularly limited.
In this step, the server may receive text information of the active video uploaded by the client and a target interest point of the shot active video, where the client displays an interest point list on a preset page, and the interest point list includes a plurality of interest points.
In one implementation, a server responds to the input of a client in a video release page to acquire an active video and text information of the active video, and responds to any interest point uploaded by the client to serve as a target interest point for shooting the active video.
For example, the preset page of the client may be a video release page, where the video release page is a page for editing video and text information corresponding to the video when releasing the video, and the client may respond to a selection operation of adding a control to the point of interest in the video release page to display the point of interest list. That is, after the user opens the video release page at any time, the client can display the interest point list, which is beneficial to improving the probability of selecting the interest points by the user, and the participation threshold of the user is lower, so that the operation is more convenient.
Alternatively, the preset page may be an active entry page, that is, an entry page set for a certain activity, and the client may display the interest point list on the active entry page in response to a display operation on the active entry page. In this way, after the user opens the entry page of a certain activity, the client can display the interest point list, so that the user can conveniently select the interest points included in the activity, and the user can acquire more information about the activity, thereby improving the probability of the user participating in the activity.
Any interest point uploaded by the client can be selected by a user, or can be automatically acquired by the client according to the position of the client, and the method is not particularly limited. The interest points of the preset category corresponding to the target activity comprise a plurality of interest points, and the interest points can be arranged randomly in the display process, can be arranged according to the popularity degree, or can be arranged according to the distance.
For example, first, the client may obtain the current position, then determine the order of the points of interest in the point of interest list according to the order of the distance between the current position and the points of interest from near to far, and display the point of interest list on the preset page. The current position of the client is usually the interest point corresponding to the video which the user wants to release, so that the user can find the possible interest point which the user can select as soon as possible according to the sequence from near to far of the current position and the respective interest points, and the user experience is further improved. The current position of the client may be obtained from a positioning device connected to the client, or may be manually input by a user, which is not limited in particular.
The interest points of the preset category corresponding to the target activity can be all the interest points in the interest point database or part of the interest points, for example, the interest points can be selected randomly or the preset number of the current hottest interest points or the interest points added by the user, and the like.
In step S12, it is detected whether the text information includes preset text information of the target activity, and if so, S13 is performed.
In this step, the server needs to detect whether the text information of the active video uploaded by the client includes the preset text information of the target activity, for example, if the text information of the active video includes the preset text information of "# car exhibition #", the active video may be considered as a candidate video of the target activity corresponding to the topic of "# car exhibition #", and further judgment may be performed.
The text information of the active video is used to describe the active video, for example, the topic may be a topic participated in by the active video, for example, the topic format may be "# topic#", each active video may correspond to one text information or may correspond to a plurality of text information, and the method is not limited specifically.
The text information may be obtained by the client through a preset page. In one implementation, the preset page is a video release page, and in this step, the active video and the text information of the active video may be obtained in response to the input in the video release page. That is, after the user opens the video release page at any time, the user can participate in the activity only by including the preset text information of a certain activity in the text information, without additional operation, and the participation threshold of the user is lower, so that the operation is more convenient.
Or in another implementation manner, the preset page is also an active entry page, and then the user can select the target interest point from the active entry page, then the client displays the video release page corresponding to the target interest point, and obtains the active video and the text information corresponding to the target interest point as the text information of the active video in response to the input of the video release page. Therefore, after the user selects the target interest point in the activity entry page, the user enters the video release page, the client automatically associates text information corresponding to the target interest point, the user does not need to repeatedly select, and the operation is convenient.
In step S13, it is determined whether the target interest point is a preset class of interest point corresponding to the target activity, if yes, S14 is executed.
In this step, after detecting that the text information includes the preset text information of the target activity, it may be further determined whether the target interest point is a preset category of interest point corresponding to the target activity. That is, the server may screen the category to which the target interest point belongs, for example, in the activity corresponding to the topic "# car exhibition #" described above, the preset category defining the target interest point is "car", and then the video can be used as the candidate video of the target activity only if the target interest point belongs to the car category.
Therefore, the activity videos participating in the activity are further screened, the activity videos meeting the requirements are selected as candidate videos of the target activity, and a more reasonable selecting result is obtained, so that the public confidence of the platform activity is improved, more users are attracted to participate in the activity, and meanwhile, the income brought by the activity can be improved.
The client side can respond to the selection operation of any interest point in the interest point list of the preset page by a user to determine the target interest point. For example, the selection operation of any interest point in the interest point list may be a click operation of any interest point, or may also be a long-press operation of any interest point, etc., where the interest point corresponding to the selection operation is the target interest point.
In step S14, the activity video is taken as a candidate video of the target activity.
Therefore, videos participating in the activities are further screened, and videos meeting the requirements are selected as candidate videos, so that more reasonable selecting results are obtained, the public confidence of platform activities is improved, more users are attracted to participate in the activities, and meanwhile, the benefits brought by the activities can be improved.
In one implementation manner, after the activity video is used as the candidate video of the target activity, the candidate video of the target activity can be monitored to obtain the interactive operation times of the target activity, and further, the interactive operation times are analyzed to obtain the evaluation result of the target activity.
In the present disclosure, a platform may perform multiple target activities at the same time, and for a server, it is necessary to monitor candidate videos of each target activity to obtain browsing information of the target activity, where the number of interaction operations may be the number of browsing times, the number of complete broadcasting times, or identity information of a client browsing the candidate video, etc., and according to the purpose and the evaluation rule of each target activity, different indexes of the candidate video may be monitored, which is not limited in particular.
In one implementation manner, the server may count the total number of interactive operations of each interest point of the preset category corresponding to the target activity in the first preset time period, and use the interest point with the highest total number of interactive operations in the preset category as the hot interest point of the target activity. For example, if the number of interactive operations includes the number of browsing operations, the server may count, for each target activity, the total number of browsing operations of each interest point of the preset category corresponding to the target activity in the first preset period, and take the interest point with the highest total number of browsing operations as the hot interest point of the target activity.
In another implementation manner, the server may count the total number of interactive operations of the video published by each participant in the target activity in the second preset period, and use the participant with the highest total number of interactive operations as the hot participant in the target activity. For example, the server may further count, for each target activity, a total browsing or forwarding sharing number of video published by each participant of the target activity in a second preset period, take the participant with the highest total browsing or forwarding sharing number as a hot participant of the target activity, and so on.
And the server can also acquire transaction information of the associated users of the interest points of the preset category corresponding to each target activity, wherein the transaction information can be GMV information (Gross Merchandise Volume, transaction total amount), and according to the transaction information, the associated users of the interest points of the preset category corresponding to the target activity are analyzed to obtain hot associated users of the target activity and serve as a result of evaluating the activity.
In the step, after the interactive operation times are analyzed to obtain the evaluation result of the target activities, a evaluation list of the target activities can be generated and displayed according to the evaluation result of each target activity, the target users are determined according to the evaluation list, and virtual resources are pushed to the target users.
In the disclosure, after the server takes the active video as a candidate video of the target activity, authentication information of interest points corresponding to the candidate video uploaded by the client can be obtained, if the authentication information passes, an information editing page of the interest points corresponding to the candidate video is displayed to the client, and information of the interest points corresponding to the candidate video is edited in response to an editing operation of the client on the information editing page.
The authentication information may be a predetermined password, or certificate information for verifying the identity of the user, and the like, and may be used to authenticate editing qualification of the client for the point of interest corresponding to the candidate video. For example, a merchant or resident who can set the interest point corresponding to the candidate video may perform information editing on the interest point corresponding to the candidate video through authentication, or may set that the client needs to perform information editing on the interest point corresponding to the candidate video after the level of the platform reaches a preset standard, etc., and may set according to the property of the interest point corresponding to the candidate video, which is not particularly limited.
In one implementation, the server may further display an activity management page for the point of interest corresponding to the candidate video in response to an activity management operation of the client for any point of interest in the point of interest list, and manage the uploaded video and/or activity information corresponding to the point of interest corresponding to the candidate video in response to a management operation of the client for the activity management page. That is, the server may manage the participation video and participation rules of any target activity, for example, may create, modify, retrieve, audit, monitor, etc. the target activity, and may also limit the interest point category, topic document, work content, the amount of starch noodles of the participants, page graphics, and comment logic of the target activity. Therefore, the method is beneficial to improving the autonomy of the user to the platform activities, stimulating the enthusiasm of the user to participate in the activities and improving the activity participation amount.
In addition, in one implementation manner, the server may further respond to a display operation of the client on the activity display page, and display the activity display page, where the activity display page is used for displaying participation rule information of the corresponding activity. The activity display page can be an h5 page, namely a single webpage, so that a user can know the activity rule through the activity display page at any time without performing page jump, and the user experience is good.
As can be seen from the above, according to the technical scheme provided by the embodiment of the disclosure, for a user, the user can participate in the activity only by uploading text information including preset text information of a target activity and a target interest point of shooting an activity video through the client, and does not need to specially participate in the activity through a designated page of each activity, so that the operation is simple, the participation cost of the user is reduced, and the participation amount of the activity is improved; for the server, whether the activity video is a candidate video participating in the target activity can be judged by detecting whether the received text information comprises preset text information of the target activity and whether the target interest point is a interest point of a preset category corresponding to the target activity, so that the calculation is simpler, and the maintenance cost of the platform can be reduced.
Fig. 2 is a block diagram for a platform activity participation arrangement, applied to a server, according to an exemplary embodiment, comprising:
a receiving unit 201 configured to perform receiving text information of an active video uploaded by a client and capturing a target point of interest of the active video;
a detection unit 202 configured to perform detection of whether preset text information of a target activity is included in the text information;
a judging unit 203, configured to execute, if the preset text information of the target activity is included, judging whether the target interest point is a preset category of interest point corresponding to the target activity; and if the target activity is the interest point of the preset category corresponding to the target activity, taking the activity video as a candidate video of the target activity.
In one implementation, the apparatus further comprises:
a selecting unit (not shown in the figure) configured to perform monitoring on candidate videos of the target activity to obtain the number of interactive operations of the target activity; and analyzing the interaction operation times to obtain a result of selecting the target activity.
In an implementation, the evaluation unit (not shown in the figure) is configured to perform:
Counting the total number of interactive operations of each interest point of a preset category corresponding to the target activity in a first preset time period, and taking the interest point with the highest total number of interactive operations under the preset category as a hot interest point of the target activity.
In an implementation, the evaluation unit (not shown in the figure) is configured to perform:
and counting the total number of interactive operation of the video published by each participant of the target activity in a second preset time period, and taking the participant with the highest total number of interactive operation as a hot participant of the target activity.
In one implementation, the apparatus further comprises:
an analysis unit (not shown in the figure) configured to perform obtaining transaction information of an associated user of interest points of a preset category corresponding to the target activity; and according to the transaction information, analyzing the associated users of the interest points of the preset category corresponding to the target activity to obtain hot associated users of the target activity, and taking the hot associated users as the evaluation result of the target activity.
In an implementation, the evaluation unit (not shown in the figure) is configured to perform:
generating and displaying a comment list of the target activity according to the comment result of the target activity, determining a target user according to the comment list, and pushing virtual resources to the target user.
In an implementation, the receiving unit 201 is configured to perform:
responding to the input of a client in a video release page, and acquiring an active video and text information of the active video; and responding to any interest point uploaded by the client as a target interest point for shooting the active video.
In one implementation, the apparatus further comprises:
an editing unit (not shown in the figure) configured to perform acquisition of authentication information of points of interest corresponding to the candidate video uploaded by the client; if the authentication information passes the authentication, displaying an information editing page of the interest point corresponding to the candidate video to the client; and responding to the editing operation of the client to the information editing page, and editing the information of the interest points corresponding to the candidate video.
As can be seen from the above, according to the technical scheme provided by the embodiment of the disclosure, for a user, the user can participate in the activity only by uploading text information including preset text information of a target activity and a target interest point of shooting an activity video through the client, and does not need to specially participate in the activity through a designated page of each activity, so that the operation is simple, the participation cost of the user is reduced, and the participation amount of the activity is improved; for the server, whether the activity video is a candidate video participating in the target activity can be judged by detecting whether the received text information comprises preset text information of the target activity and whether the target interest point is a interest point of a preset category corresponding to the target activity, so that the calculation is simpler, and the maintenance cost of the platform can be reduced.
FIG. 3 is a block diagram illustrating an electronic device for participating in or reviewing platform activities, according to an example embodiment.
In an exemplary embodiment, a computer-readable storage medium is also provided, such as a memory, comprising instructions executable by a processor of an electronic device to perform the above-described method. Alternatively, the computer readable storage medium may be ROM, random Access Memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, etc.
In an exemplary embodiment, a computer program product is also provided which, when run on a computer, causes the computer to implement the above-described method of participating in or evaluating platform activity.
As can be seen from the above, according to the technical scheme provided by the embodiment of the disclosure, for a user, the user can participate in the activity only by uploading text information including preset text information of a target activity and a target interest point of shooting an activity video through the client, and does not need to specially participate in the activity through a designated page of each activity, so that the operation is simple, the participation cost of the user is reduced, and the participation amount of the activity is improved; for the server, whether the activity video is a candidate video participating in the target activity can be judged by detecting whether the received text information comprises preset text information of the target activity and whether the target interest point is a interest point of a preset category corresponding to the target activity, so that the calculation is simpler, and the maintenance cost of the platform can be reduced.
FIG. 4 is a block diagram illustrating an apparatus 800 for participating in or reviewing platform activities, according to an example embodiment.
For example, apparatus 800 may be a mobile phone, computer, digital broadcast electronic device, messaging device, game console, tablet device, medical device, exercise device, personal digital assistant, or the like.
Referring to fig. 4, apparatus 800 may include one or more of the following components: a processing component 802, a memory 804, a power component 806, a multimedia component 808, an audio component 810, an input/output (I/O) interface 812, a sensor component 814, and a communication component 816.
The processing component 802 generally controls overall operation of the apparatus 800, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component 802 may include one or more processors 820 to execute instructions to perform all or part of the steps of the methods described above. Further, the processing component 802 can include one or more modules that facilitate interactions between the processing component 802 and other components. For example, the processing component 802 can include a multimedia module to facilitate interaction between the multimedia component 808 and the processing component 802.
The memory 804 is configured to store various types of data to support operations at the device 800. Examples of such data include instructions for any application or method operating on the device 800, contact data, phonebook data, messages, pictures, videos, and the like. The memory 804 may be implemented by any type or combination of volatile or nonvolatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk.
Power supply component 807 provides power to the various components of device 800. Power supply component 807 can include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for device 800.
The multimedia component 808 includes a screen between the device 800 and the user that provides an output interface. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensor may sense not only the boundary of a touch or slide action, but also the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 808 includes a front camera and/or a rear camera. The front camera and/or the rear camera may receive external multimedia data when the device 800 is in an operational mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have focal length and optical zoom capabilities.
The audio component 810 is configured to output and/or input audio signals. For example, the audio component 810 includes a Microphone (MIC) configured to receive external audio signals when the device 800 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may be further stored in the memory 404 or transmitted via the communication component 816. In some embodiments, audio component 810 further includes a speaker for outputting audio signals.
The I/O interface 812 provides an interface between the processing component 802 and peripheral interface modules, which may be a keyboard, click wheel, buttons, etc. These buttons may include, but are not limited to: homepage button, volume button, start button, and lock button.
The sensor assembly 814 includes one or more sensors for providing status assessment of various aspects of the apparatus 800. For example, the sensor assembly 814 may detect an on/off state of the device 800, a relative positioning of the components, such as a display and keypad of the apparatus 800, the sensor assembly 814 may also detect a change in position of the apparatus 800 or one component of the apparatus 800, the presence or absence of user contact with the apparatus 800, an orientation or acceleration/deceleration of the apparatus 800, and a change in temperature of the apparatus 800. The sensor assembly 814 may include a proximity sensor configured to detect the presence of nearby objects without any physical contact. The sensor assembly 814 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 814 may also include an acceleration sensor, a gyroscopic sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
The communication component 816 is configured to facilitate communication between the apparatus 800 and other devices, either in a wired or wireless manner. The device 800 may access a wireless network based on a communication standard, such as WiFi, an operator network (e.g., 2G, 3G, 4G, or 5G), or a combination thereof. In one exemplary embodiment, the communication component 416 receives broadcast signals or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, the communication component 816 further includes a Near Field Communication (NFC) module to facilitate short range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, apparatus 800 may be implemented by one or more Application Specific Integrated Circuits (ASICs), digital Signal Processors (DSPs), digital Signal Processing Devices (DSPDs), programmable Logic Devices (PLDs), field Programmable Gate Arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic elements for executing the platform activity participation method described in any of the above embodiments.
In an exemplary embodiment, a non-transitory computer readable storage medium is also provided, such as memory 804 including instructions executable by processor 820 of apparatus 800 to perform the above-described method. Alternatively, for example, the storage medium may be a non-transitory computer-readable storage medium, which may be, for example, ROM, random Access Memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, and the like.
In an exemplary embodiment, there is also provided a computer program product containing instructions that, when run on a computer, cause the computer to perform the platform activity participation method of any of the above embodiments.
As can be seen from the above, according to the technical scheme provided by the embodiment of the disclosure, for a user, the user can participate in the activity only by uploading text information including preset text information of a target activity and a target interest point of shooting an activity video through the client, and does not need to specially participate in the activity through a designated page of each activity, so that the operation is simple, the participation cost of the user is reduced, and the participation amount of the activity is improved; for the server, whether the activity video is a candidate video participating in the target activity can be judged by detecting whether the received text information comprises preset text information of the target activity and whether the target interest point is a interest point of a preset category corresponding to the target activity, so that the calculation is simpler, and the maintenance cost of the platform can be reduced.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any adaptations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (14)

1. A platform activity participation method, applied to a server, comprising:
receiving text information of an activity video uploaded by a client and shooting target interest points of the activity video; the text information is used for describing the active video; the target interest point comprises the category of the target interest point, an interest point identifier, an interest point name and an interest point address;
detecting whether preset text information of a target activity is included in the text information;
if the preset text information of the target activity is included, judging whether the target interest point is a preset category of interest point corresponding to the target activity;
if the target activity is the interest point of the preset category corresponding to the target activity, taking the activity video as a candidate video of the target activity;
after the taking the activity video as a candidate video for the target activity, the method further comprises:
Monitoring the candidate video of the target activity to obtain the interactive operation times of the target activity;
analyzing the interaction operation times to obtain a result of selecting the target activity; or alternatively, the first and second heat exchangers may be,
acquiring transaction information of an associated user of interest points of a preset category corresponding to the target activity;
and according to the transaction information, analyzing the associated users of the interest points of the preset category corresponding to the target activity to obtain hot associated users of the target activity, and taking the hot associated users as the evaluation result of the target activity.
2. The platform activity participation method according to claim 1, wherein the analyzing the number of interactive operations to obtain the result of selecting the target activity includes:
counting the total number of interactive operations of each interest point of a preset category corresponding to the target activity in a first preset time period, and taking the interest point with the highest total number of interactive operations under the preset category as a hot interest point of the target activity.
3. The platform activity participation method according to claim 1, wherein the analyzing the number of interactive operations to obtain the result of selecting the target activity further comprises:
And counting the total number of interactive operation of the video published by each participant of the target activity in a second preset time period, and taking the participant with the highest total number of interactive operation as a hot participant of the target activity.
4. The platform activity participation method according to claim 1, wherein after the analysis of the number of interactive operations, the method further comprises:
generating and displaying a comment list of the target activity according to the comment result of the target activity, determining a target user according to the comment list, and pushing virtual resources to the target user.
5. The platform activity participation method according to claim 1, wherein the receiving text information of the activity video uploaded by the client and capturing the target interest point of the activity video comprises:
responding to the input of a client in a video release page, and acquiring an active video and text information of the active video;
and responding to any interest point uploaded by the client as a target interest point for shooting the active video.
6. The platform activity participation method according to claim 1, wherein after the activity video is taken as a candidate video of the target activity, the method further comprises:
Acquiring authentication information of interest points corresponding to the candidate video, which is uploaded by the client;
if the authentication information passes the authentication, displaying an information editing page of the interest point corresponding to the candidate video to the client;
and responding to the editing operation of the client to the information editing page, and editing the information of the interest points corresponding to the candidate video.
7. A platform activity participation apparatus, for use with a server, comprising:
a receiving unit configured to perform receiving text information of an active video uploaded by a client and shooting a target interest point of the active video; the text information is used for describing the active video; the target interest point comprises the category of the target interest point, an interest point identifier, an interest point name and an interest point address;
a detection unit configured to perform detection of whether preset text information of a target activity is included in the text information;
the judging unit is configured to execute judging whether the target interest point is a preset category interest point corresponding to the target activity if the preset text information of the target activity is included; if the target activity is the interest point of the preset category corresponding to the target activity, taking the activity video as a candidate video of the target activity;
The apparatus further comprises:
the selecting unit is configured to monitor the candidate video of the target activity to obtain the interactive operation times of the target activity; analyzing the interaction operation times to obtain a result of selecting the target activity; or alternatively, the first and second heat exchangers may be,
the analysis unit is configured to execute transaction information of the associated user for acquiring the interest points of the preset category corresponding to the target activity; and according to the transaction information, analyzing the associated users of the interest points of the preset category corresponding to the target activity to obtain hot associated users of the target activity, and taking the hot associated users as the evaluation result of the target activity.
8. The platform activity participation apparatus according to claim 7, wherein the evaluation unit is configured to perform:
counting the total number of interactive operations of each interest point of a preset category corresponding to the target activity in a first preset time period, and taking the interest point with the highest total number of interactive operations under the preset category as a hot interest point of the target activity.
9. The platform activity participation apparatus according to claim 7, wherein the evaluation unit is configured to perform:
And counting the total number of interactive operation of the video published by each participant of the target activity in a second preset time period, and taking the participant with the highest total number of interactive operation as a hot participant of the target activity.
10. The platform activity participation apparatus according to claim 7, wherein the evaluation unit is configured to perform:
generating and displaying a comment list of the target activity according to the comment result of the target activity, determining a target user according to the comment list, and pushing virtual resources to the target user.
11. The platform activity participation apparatus according to claim 7, wherein the receiving unit is configured to perform:
responding to the input of a client in a video release page, and acquiring an active video and text information of the active video; and responding to any interest point uploaded by the client as a target interest point for shooting the active video.
12. The platform activity participation apparatus according to claim 7, wherein the apparatus further comprises:
the editing unit is configured to acquire the authentication information of the interest points corresponding to the candidate video, which is uploaded by the client; if the authentication information passes the authentication, displaying an information editing page of the interest point corresponding to the candidate video to the client; and responding to the editing operation of the client to the information editing page, and editing the information of the interest points corresponding to the candidate video.
13. An electronic device, comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the platform activity participation method of any one of claims 1 to 6.
14. A computer readable storage medium, which when executed by a processor of an electronic device, causes the electronic device to perform the platform activity participation method of any of claims 1 to 6.
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