CN111914170B - Coupon issuing method, coupon issuing system, terminal device and computer readable storage medium - Google Patents
Coupon issuing method, coupon issuing system, terminal device and computer readable storage medium Download PDFInfo
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- CN111914170B CN111914170B CN202010693362.9A CN202010693362A CN111914170B CN 111914170 B CN111914170 B CN 111914170B CN 202010693362 A CN202010693362 A CN 202010693362A CN 111914170 B CN111914170 B CN 111914170B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/52—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail for supporting social networking services
Abstract
The disclosure provides a method, a system, a terminal device and a computer readable storage medium for issuing a coupon, wherein the method for issuing the coupon comprises the following steps: after the user terminal shares the first promotion information, the preferential release system inquires the promotion condition of the user terminal sharing the first promotion information; the preferential release system calculates first preferential information released to the user terminal based on the promotion condition of the user terminal; the first offer information is sent to a merchant system by the offer providing system, so that the merchant system returns an offer corresponding to the first offer information to the offer providing system; and the offer issuing system issues offers corresponding to the first offer information to the user terminal. The embodiment of the disclosure at least can solve the problems that the current process of issuing the coupons to the users by the merchants is complicated, the issuing amount of the coupons cannot be flexibly adjusted according to the popularization condition of the users, and the like.
Description
Technical Field
The present disclosure relates to the field of communications technologies, and in particular, to a method for issuing a coupon, a system for issuing a coupon, a terminal device, and a computer-readable storage medium.
Background
With the advent of the e-commerce era, merchants are paying more attention to service popularization. At present, the most popular business promotion mode of merchants is to share business promotion contents of the merchants to a social platform of the merchants mainly through common users, and then obtain coupons of the merchants. However, the method is very complicated in the process of giving the coupons to the merchants, the users need to establish social relations with the merchants on social software, such as adding friends or paying attention to public numbers, and the like, then obtain service promotion contents from the merchants on the social software, and after sharing is completed, the shared certificates are displayed to the merchants, and after the merchants obtain the certificates, the coupons are given; moreover, the coupon issuing based on the mode cannot determine information such as the amount of the preferential issuing according to the real-time popularization condition of the user, so that the efficiency of the coupon issuing is low, and the experience of acquiring preferential shopping by the user is reduced while the business popularization of a merchant is influenced.
Disclosure of Invention
The present disclosure provides a coupon issuing method, system, terminal device, and computer-readable storage medium to solve at least the above-mentioned problems.
According to an aspect of the embodiments of the present disclosure, there is provided a coupon issuing method, including:
After the user terminal shares the first promotion information, the preferential release system inquires the promotion condition of the user terminal sharing the first promotion information;
the preferential release system calculates first preferential information released to the user terminal based on the promotion condition of the user terminal;
the first offer information is sent to a merchant system by the offer providing system, so that the merchant system returns an offer corresponding to the first offer information to the offer providing system; the method comprises the steps of,
and the preferential issuing system issues the preferential corresponding to the first preferential information to the user terminal.
In one embodiment, before the offer system queries the promotion condition that the user terminal shares the first promotion information, the method further includes:
the preferential issuing system acquires first promotion information and a merchant identifier sent by a merchant system;
the preferential issuing system generates second promotion information based on the first promotion information and merchant identification thereof; the method comprises the steps of,
and the preferential issuing system sends the second promotion information to the merchant system based on the merchant identification, so that the merchant system forwards the second promotion information to the user terminal, the user terminal analyzes the second promotion information after receiving the second promotion information to obtain the first promotion information, and then the user terminal shares the first promotion information.
In one embodiment, before the offer system queries the promotion condition that the user terminal shares the first promotion information, the method further includes:
the preferential issuing system acquires first promotion information and a merchant identifier sent by a merchant system;
the preferential issuing system generates third promotion information based on the first promotion information and merchant identification thereof; the method comprises the steps of,
the preferential release system sends the third promotion information to the merchant system based on the merchant identification, so that the merchant system forwards the third promotion information to the user terminal, the user terminal analyzes the third promotion information after receiving the third promotion information to obtain a request link of the first promotion information, and then the user terminal sends a request of the first promotion information to the preferential release system based on the request link;
and after receiving the request of the user terminal, the preferential issuing system sends the first promotion information to the user terminal so that the user terminal shares the first promotion information.
In one embodiment, after the offer system queries the promotion condition of the user terminal sharing the first promotion information, and before the offer system calculates the first offer information issued to the user terminal based on the promotion condition of the user terminal, the method further includes:
The preferential release system judges whether first preferential information released to the user terminal can be calculated based on the promotion condition of the user terminal;
if the first preferential information issued to the user terminal can be calculated, the preferential issuing system executes the step of calculating the first preferential information issued to the user terminal based on the popularization condition of the user terminal;
if the first preferential information issued to the user terminal cannot be calculated, the preferential issuing system jumps out to execute the step of calculating the first preferential information issued to the user terminal based on the popularization condition of the user terminal, directly acquires the preferential corresponding to the second preferential information provided by the merchant system, and issues the preferential corresponding to the second preferential information to the user terminal.
In one embodiment, after the offer system queries the promotion condition of the user terminal sharing the first promotion information, before the offer system calculates the first offer information issued to the user terminal based on the promotion condition of the user terminal, the offer system further includes:
the preferential release system judges whether first preferential information released to the user terminal is needed to be calculated based on the promotion condition of the user terminal;
If the first preferential information issued to the user terminal needs to be calculated, executing the step of calculating the first preferential information issued to the user terminal based on the popularization condition of the user terminal;
if the first preferential information issued to the user terminal does not need to be calculated, the preferential issuing system jumps out to execute the step of calculating the first preferential information issued to the user terminal based on the promotion condition of the user terminal, directly acquires the preferential corresponding to the second preferential information provided by the merchant system, and issues the preferential corresponding to the second preferential information to the user terminal.
In one embodiment, the method further comprises:
the preferential issuing system divides a plurality of promotion indexes and gives corresponding weighting values to the promotion indexes;
the coupon issuing system calculates first coupon information issued to the user terminal based on the promotion condition of the user terminal, and the first coupon information comprises:
the preferential issuing system calculates a weighted average value based on the promotion condition of the user terminal under each promotion index and the respective weighted value thereof;
the offer issuing system calculates first offer information issued to the user terminal based on the weighted average.
According to another aspect of the embodiments of the present disclosure, there is provided a coupon issuing system, including:
the query module is used for querying the popularization condition of the user terminal sharing the first popularization information after the user terminal shares the first popularization information;
a calculation module configured to calculate first preference information issued to the user terminal based on a promotion condition of the user terminal;
the sending module is used for sending the first preferential information to a merchant system so that the merchant system returns the preferential corresponding to the first preferential information to the preferential issuing system; the method comprises the steps of,
and the preferential issuing module is used for issuing the preferential corresponding to the first preferential information to the user terminal.
In one embodiment, the method further comprises:
a judging module configured to judge whether or not the first offer information issued to the user terminal can be calculated based on the promotion condition of the user terminal, before the calculating module calculates the first offer information issued to the user terminal;
the computing module is further configured to calculate the first preference information issued to the user terminal based on the popularization condition of the user terminal when the judging module judges that the first preference information issued to the user terminal can be calculated;
The acquisition module is used for acquiring offers corresponding to second offer information provided by the merchant system when the judgment module judges that the first offer information issued to the user terminal cannot be calculated;
the preferential issuing module is further configured to issue the preferential corresponding to the second preferential information to the user terminal after the acquiring module acquires the preferential corresponding to the second preferential information provided by the merchant system.
In one embodiment, the method further comprises:
the dividing module is used for dividing a plurality of promotion indexes and giving corresponding weighting values to the promotion indexes;
the computing module comprises:
a first calculation unit configured to calculate a weighted average value based on popularization conditions of the user terminal under each popularization index and respective weighted values thereof;
and a second calculation unit configured to calculate first preference information issued to the user terminal based on the weighted average.
According to still another aspect of the embodiments of the present disclosure, there is provided a terminal device including a memory and a processor, the memory storing a computer program therein, the processor executing the offer issuing method when the processor runs the computer program stored in the memory.
According to still another aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, performs the offer method.
The technical scheme provided by the embodiment of the disclosure can comprise the following beneficial effects:
according to the preferential release method provided by the embodiment of the disclosure, after the user terminal shares the first promotion information, the preferential release system inquires the promotion condition of the user terminal sharing the first promotion information; the preferential release system calculates first preferential information required to be released to the user terminal based on the promotion condition of the user terminal; the first offer information is sent to a merchant system by the offer providing system, so that the merchant system returns an offer corresponding to the first offer information to the offer providing system; and the offer issuing system issues offers corresponding to the first offer information to the user terminal. The embodiment of the disclosure at least can solve the problems that the current process of issuing the coupons to the users by the merchants is complicated, the issuing amount of the coupons cannot be flexibly adjusted according to the popularization condition of the users, and the like.
Additional features and advantages of the disclosure will be set forth in the description which follows, and in part will be apparent from the description, or may be learned by practice of the disclosure. The objectives and other advantages of the disclosure will be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
Drawings
The accompanying drawings are included to provide a further understanding of the disclosed embodiments and are incorporated in and constitute a part of this specification, illustrate embodiments of the disclosure and together with the description serve to explain, without limitation, the disclosed embodiments.
Fig. 1 is a flow chart of a method for providing a preference in accordance with an embodiment of the present disclosure;
fig. 2 is a flow chart of a method for issuing a benefit according to a second embodiment of the present disclosure;
fig. 3 is a flow chart of a method for providing a preference in accordance with a third embodiment of the present disclosure;
fig. 4 is a flow chart of a method for issuing a benefit according to a fourth embodiment of the present disclosure;
fig. 5 is a flowchart of a method for issuing a benefit according to a fifth embodiment of the present disclosure;
fig. 6 is a flowchart of a method for issuing a benefit according to a sixth embodiment of the present disclosure;
fig. 7 is a schematic structural diagram of a coupon issuing system according to a seventh embodiment of the present disclosure;
Fig. 8 is a schematic structural diagram of a terminal device according to an eighth embodiment of the present disclosure.
Detailed Description
For the purposes of making the objects, technical solutions and advantages of the embodiments of the present disclosure more apparent, the following detailed description of the specific embodiments of the present disclosure will be given with reference to the accompanying drawings. It should be understood that the detailed description and specific examples, while indicating and illustrating the disclosure, are not intended to limit the disclosure.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and the above-described figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order; moreover, embodiments of the present disclosure and features of embodiments may be arbitrarily combined with each other without conflict.
In the following description, suffixes such as "module", "component", or "unit" for representing elements are used only for facilitating the description of the present disclosure, and are not of specific significance per se. Thus, "module," "component," or "unit" may be used in combination.
At present, when a plurality of merchants perform service promotion, the following modes are adopted: and the user shares pictures, characters, webpage links, videos and the like appointed by the merchant to the circle of friends, so that coupons of the merchant can be obtained. The merchant may be a physical coupon or an electronic coupon when issuing the coupon. And in view of the fact that physical coupons are more inconvenient to use than electronic coupons, merchants are more prone to issuing electronic coupons, and the method for issuing electronic coupons by merchants mainly comprises the following steps: (1) Firstly, personal friend relations are added with merchants or public numbers of the merchants are concerned, then, content to be shared to the friend circle is obtained, and after the sharing is completed, the content of the friend circle is directly displayed to the merchants by mobile phones or screenshot is obtained for the merchants. After seeing the friend circle (screenshot) of the user, the merchant issues the coupon; (2) The system automatically tracks the behavior of the user watching the advertisements and then issues coupons according to the watched advertisements; (3) The user directly obtains the coupon in the public number of the merchant concerned by the user; (4) The user manually forwards or shares the coupons received by the user to friends of social software;
(5) The consumer reward may set a percentage of the user's order amount to be redeemed and the coupon given. After the verification is completed, the user needs to share the link to friends or friend circles to acquire the consumption rewards after the verification is checked, and the user can directly acquire the rewards without checking.
However, in the above-mentioned coupon issuing process, the user may first need to add a personal friend relationship with the merchant or pay attention to the public number of the merchant, then acquire the content to be shared to the friend circle, and after the sharing is completed, directly display the content of the friend circle to the merchant by using a mobile phone or screenshot the content to the merchant. After the merchant sees the friend circle or screenshot of the user, the coupon is issued. The whole process is very complicated. In addition, as some users set up the range of friends capable of viewing the friend circle and the authority can be set up item by item, the merchant can only see that the users do share the friend circle, but does not know how many people actually exist or how many people will see the shared content, and the coupons issued by the merchant are the same no matter how many people see the content of the friend circle of the users, so that the merchant cannot issue the coupons according to the actual sharing situation of the users.
In order to solve the problems, after the user shares and popularizes the promotion content of the merchant, the coupon issuing system calculates the coupon information for the user by inquiring the promotion condition of the user terminal, then the merchant directly issues the corresponding coupon for the user, the user can immediately and automatically acquire the coupon as long as the content appointed by the merchant is shared by the user to the related social software, and the embodiment of the invention can determine the amount or discount rate of issuing the coupon according to the number of times the content shared by the user to the friend circle is checked or forwarded or the potential number of times of being checked, wherein the amount or discount rate of the coupon can be dynamically changed, namely, the amount or discount rate is changed along with the change of the number of people viewing the content appointed to be shared by the merchant, so that the efficiency and flexibility of issuing the coupon by the merchant are improved, and meanwhile shopping experience of the user is improved.
Referring to fig. 1, fig. 1 is a flowchart of a method for providing a preference, which includes steps S101-S104.
It should be noted that, in the embodiment, the coupon is a coupon, and in some embodiments, the issued coupon may also be in other coupon forms such as a discount card, a membership card, etc. to reduce the price, etc., and the disclosure is not limited to specific coupon content.
In step S101, after the user terminal shares the first promotion information, the offer system queries a promotion condition of the user terminal sharing the first promotion information.
In this embodiment, the first promotion information of the merchant system is promotion content that the merchant system sends to the coupon issuing system and needs the user to promote and then issues corresponding coupons to the user after promoting, after sharing the first promotion information, the coupon issuing system may periodically query the user terminal for the promotion condition of sharing the first promotion information, optionally, the user terminal may promote on its social software platform, for example, a friend circle, where the promotion condition queried by the coupon issuing system is a read state of the user terminal promoting the first promotion information in the friend circle (i.e., promotion indexes mentioned in the later embodiment), and may specifically include:
a) The user terminal shares friend circle items of merchant contents with corresponding accounts: the number of people that can view the entry;
b) The account shares friend circle entries of merchant content: the number of people who actually viewed the item;
c) The account shares friend circle entries of merchant content: the number of people who have been praised;
d) The account shares friend circle entries of merchant content: the number of times forwarded to friends;
e) The account shares friend circle entries of merchant content: number of times forwarded to circle of friends;
f) The account shares friend circle entries of merchant content: a promotion of a circle of friends of an account forwarded to circle of friends action is made.
In some embodiments, the number of times each friend circle message is checked, the number of times each friend circle message is reviewed, the number of times each friend circle message is praised, the number of times each friend circle message is forwarded (forwarded to the friend circle and directly forwarded to the friend aggregate) are respectively assigned with a weight, and the calculated weighted average is the popularization condition of the user terminal.
It may be appreciated that the coupon issuing system may query the promotion condition of the user terminal in real time, or periodically query the promotion condition of the user terminal, for example, after the user promotes the first promotion information to the friend circle, someone checks the content of the friend circle, and the coupon issuing system may update the first coupon information according to the real-time sharing condition, so that the merchant updates the latest coupon.
In step S102, the offer system calculates first offer information to be issued to the user terminal based on the promotion situation of the user terminal.
In step S103, the coupon providing system sends the first coupon information to a merchant system, so that the merchant system returns the coupon corresponding to the first coupon information to the coupon providing system.
In step S104, the offer issuing system issues an offer corresponding to the first offer information to the user terminal.
For example, if the merchant provides the user with the coupon information, the coupon issuing system calculates the amount or discount rate of the coupon according to the promotion condition of the user terminal, and then sends the coupon information of the corresponding amount or discount rate to the user terminal, and the user terminal can directly send the coupon to the user terminal, so that the user terminal and the merchant system are not required to perform complicated processes such as interaction, credential submission and the like.
Referring to fig. 2, fig. 2 is a schematic flow chart of a method for providing an offer in accordance with a second embodiment of the present disclosure, and on the basis of the first embodiment, the present embodiment further discloses a flow in which an offer providing system obtains promotion contents from a merchant system and sends the promotion contents to a user terminal, specifically, before the offer providing system queries a promotion condition (i.e., step S101) that the user terminal shares the first promotion information, steps S201-S203 are further included.
In step S201, the preferential release system acquires first promotion information and a merchant identifier thereof sent by a merchant system;
in step S202, the offer system generates second promotion information based on the first promotion information and the merchant identifier thereof;
in step S203, the offer issuing system sends the second promotion information to the merchant system based on the merchant identifier, so that the merchant system forwards the second promotion information to the user terminal, and the user terminal analyzes the second promotion information after receiving the second promotion information, so as to obtain the first promotion information, and then the user terminal shares the first promotion information.
Specifically, the coupon issuing system establishes an association relation between the received first promotion information (hereinafter referred to as promotion content) and the merchant identifier, and then generates second promotion information, wherein the second promotion information can be a two-dimensional code, the coupon issuing system returns the two-dimensional code to the merchant system, the merchant system displays the two-dimensional code to a user after receiving the two-dimensional code, the user opens social software with a sharing function such as a friend circle on a user terminal, scans the two-dimensional code by using the built-in function, the social software analyzes the two-dimensional code and then directly obtains the promotion content, and the user shares the promotion content on the social software of the user terminal to obtain coupons.
Referring to fig. 3, fig. 3 is a schematic diagram of a first embodiment of the present disclosure, and unlike a second embodiment, in this embodiment, third promotion information is generated based on first promotion information and merchant identification, a request link is obtained after a user terminal parses the third promotion information, and the user terminal needs to request the first promotion information to a coupon issuing system according to the request link, so that the coupon issuing system manages the promotion information under the condition of multiple promotion contents of multiple merchant systems, thereby achieving the purpose of improving the coupon issuing efficiency.
In step S301, the coupon issuing system acquires first promotion information and a merchant identifier thereof sent by a merchant system;
in step S302, the offer system generates third promotion information based on the first promotion information and the merchant identifier thereof;
in step S303, the offer system sends the third promotion information to the merchant system based on the merchant identifier, so that the merchant system forwards the third promotion information to the user terminal, and after receiving the third promotion information, the user terminal parses the third promotion information to obtain a request link of the first promotion information, and then, the user terminal sends a request of the first promotion information to the offer system based on the request link;
In step S304, after receiving the request from the user terminal, the offer system sends the first promotion information to the user terminal, so that the user terminal shares the first promotion information.
It should be noted that, the coupon issuing system of this embodiment may implement information promotion and coupon issuing between different user terminals and different merchant systems at the same time, when the service of the coupon issuing system is more, the manner of directly obtaining the promotion content through the two-dimensional code may easily cause phenomena such as storage confusion and jamming, so as to avoid the above problem, in this embodiment, the first promotion information is obtained by generating the third promotion information based on the request link form. Specifically, the third promotion information in this embodiment may be a two-dimensional code, but unlike the previous embodiment, this embodiment cannot directly obtain the first promotion information after resolving the two-dimensional code, but obtains a request link pointing to a request for obtaining the first promotion information, after resolving the two-dimensional code, the user terminal requests the first promotion information from the offer delivery system, and the offer delivery system receives the request and then sends the first promotion information to the user terminal.
In some embodiments, to avoid that the relevant social software of the user terminal does not have the payment function of settling the coupon, the coupon issuing system identifies the social software type of the user terminal for sharing the first promotion information after acquiring the request of the user terminal, then determines whether the social software supports the payment function using the first promotion information, and when the social software has the payment function of the first promotion information, sends the first promotion information to the user terminal.
In practical application, the preferential issuing system requests the social software of the user terminal for permission to use the account number identification of the social software of the user, the user terminal clicks and agrees on the prompt interface, and the user interrupts the social software to send the account number identification of the user to the preferential issuing system. The preferential release system displays the to-be-first promotion information to the social software of the user terminal, and performs one of the following operations: simultaneously setting a button for sharing the circle of friends on the display interface, and enabling the user to share the seen content to the circle of friends by clicking the button; or when the first promotion information is displayed to the user, the preferential release system automatically calls a friend circle function interface of the social software of the user terminal in the background, and automatically sends the content to be shared to the friend circle of the user. And after the user terminal social software finishes the operation of sharing the friend circle, automatically returning a friend circle sharing message to the preferential release system. And then the coupon issuing system directly calculates first coupon information according to the sharing information returned by the user terminal, namely the promotion condition, and sends the first coupon information to the merchant system, and the merchant system returns coupons corresponding to the first coupon information to the coupon issuing system, and the coupon issuing system provides coupons for the user terminal.
Further, the coupon providing system provides coupons to user terminals by: the preferential issuing system sends a prompt interface to the user terminal to enable the user to select a payment software system for receiving the preferential coupon: a list of payment software systems supported by the merchant is presented to the user and the user is prompted to select one of them for receipt of the coupon. In some embodiments, if the coupon issuing system identifies that the current social software supports the payment function and the merchant providing the coupon supports the payment software system, the current software is set to a default option. Otherwise, the default option is not set. One of the following is performed and the selected result is then sent to the offer system: the user uses the default option and then clicks directly on the determination. After the user selects one of the plurality of alternative items, the interface prompts the user to input the account identification corresponding to the selected software, and after the user inputs the corresponding account identification, the user clicks to determine. The coupon is then forwarded by the coupon issuing system to the payment software selected by the user.
Further, before submitting the first promotion information to the coupon issuing system, the merchant system registers on the coupon issuing system and submits a list supporting payment settlement software to the coupon issuing system, namely a payment software list using coupons, and the merchant system can modify the list at any time and submit the list to the coupon issuing system.
Referring to fig. 4, fig. 4 is a schematic flow chart of a method for providing a first offer in a fourth embodiment of the present disclosure, on the basis of the first embodiment, the embodiment of the present disclosure further considers a solution when the first offer cannot be directly calculated by the offer providing system, and refines a calculation process of the first offer, specifically, after the offer providing system queries a promotion condition of the user terminal sharing the first offer (i.e. step S101), and before the offer providing system calculates the first offer to be provided to the user terminal based on the promotion condition of the user terminal (i.e. step S102), the method further includes:
in step S401, the coupon issuing system determines whether the first coupon information issued to the user terminal can be calculated based on the promotion condition of the user terminal, and if the first coupon information issued to the user terminal can be calculated, the step S102 is executed, and the coupon issuing system executes the step of calculating the first coupon information issued to the user terminal based on the promotion condition of the user terminal; if the first preference information issued to the user terminal cannot be calculated, step S402 is executed.
In step S402, the offer system jumps out to execute the step of calculating the first offer information issued to the user terminal based on the promotion condition of the user terminal, directly obtains the offer corresponding to the second offer information provided by the merchant system, and then issues the offer corresponding to the second offer information to the user terminal.
Specifically, if the coupon issuing system cannot calculate the first coupon information according to the promotion condition of the user terminal, the coupon issuing system requests to issue a basic coupon corresponding to the second coupon information, namely, preset coupon information of the merchant system, wherein the basic coupon can comprise a user social software account identifier (pseudo code) and a friend circle item identifier. The basic coupon is a coupon which can be obtained by sharing a friend circle, and whether the friend circle information is checked by a person or not and how many people are checked by the person; the pseudo code is to make a transformation on the user terminal social software identification, for example, calculate a hash value, so that merchants can distinguish different users, and the user privacy can be prevented from being revealed. Further, the method comprises the following steps:
The preferential issuing system divides a plurality of promotion indexes and gives corresponding weighting values to the promotion indexes;
the coupon issuing system calculates first coupon information issued to the user terminal based on the promotion condition of the user terminal, and the first coupon information comprises:
the preferential issuing system calculates a weighted average value based on the promotion condition of the user terminal under each promotion index and the respective weighted value thereof;
the offer issuing system calculates first offer information to be issued to the user terminal based on the weighted average.
Further, referring to fig. 5, fig. 5 is a schematic flow chart of a preferential method provided in a fifth embodiment of the present disclosure, and on the basis of the first embodiment, the present embodiment further considers that the merchant does not need to issue a coupon according to the promotion condition of the user, specifically, after step S101 and before step S102, further includes step S501 and step S502.
In step S501, the offer system determines whether the first offer information to be issued to the user terminal needs to be calculated based on the promotion situation of the user terminal, if so, executes step S102 to calculate the first offer information to be issued to the user terminal based on the promotion situation of the user terminal, and if not, executes step S502.
In this embodiment, before the first coupon information calculation is performed by the coupon issuing system, the merchant submits a coupon issuing mode to the coupon issuing system, where the coupon issuing mode includes a flexible adjustment coupon mode and a basic coupon mode, and the coupon issuing system further determines whether the first coupon information needs to be performed according to information submitted by the merchant. Further, when the merchant needs to perform the first coupon information calculation, it may be further determined whether the first coupon information can be calculated according to the fourth embodiment, which is not described herein.
In step S502, the offers corresponding to the second offer information provided by the merchant system are directly obtained, and then the offers corresponding to the second offer information are issued to the user terminal.
According to the embodiment, the problem that in practical application, some merchants may not need to calculate according to the popularization condition of the user and then issue coupons with a certain amount, and only need to issue coupons to the user after the user is promoted, namely the coupon issuing system directly acquires basic coupons provided by the merchant system after monitoring that the user terminal is effectively promoted (for example, popularization information is issued to a friend circle), and the steps of the step S102 and the like are not performed any more, so that the merchants can flexibly select a coupon issuing mechanism.
Referring to fig. 6, fig. 6 is a flowchart of a method for issuing coupons according to a sixth embodiment of the present disclosure, which includes the following steps (1) - (24):
(1) The merchant system 61 submits content (text, video, pictures, web pages, etc.) that needs to be promoted by the circle of friends to the dedicated offer system 52.
Note that: before this, the merchant needs to register with the coupon issuing system now and submit a list of payment settlement software that he supports, i.e. a list of payment software that can use his coupons, to the coupon payment system. After which the merchant may modify the list at any time.
(2) The coupon issuing system 62 establishes an association between the received content and the merchant identification, and then generates a two-dimensional code.
(3) The coupon issuing system 62 returns the generated two-dimensional code to the merchant system 61.
(4) The merchant system 61 presents the two-dimensional code to the social software of the user terminal 63.
(5) The user opens social software with the function of a friend circle on the user terminal, and scans the two-dimensional code by using the built-in function.
(6) The social software of the user terminal 63 requests the content to be shared to the coupon issuing system 62 according to the parsed two-dimensional code content.
(7) The coupon issuing system 62 identifies the type of the social software of the user terminal according to the received content request message, and determines whether the social software supports the payment function.
(8) The offer system 62 requests rights to use the user's social software account identification from the social software of the user terminal 63.
(9) The user clicks consent on the prompt interface and the social software of the user terminal 63 sends the user's account identification to the offer system 62.
Note that: if the user clicks the rejection on the prompt interface, the flow ends.
(10) The coupon issuing system 62 presents the content to be shared to the social software of the user terminal 63, and performs one of the following operations:
a) And simultaneously setting a button for sharing the friend circle on the display interface, and enabling the user to share the seen content to the friend circle by clicking the button.
b) And when the content to be shared is displayed to the user, automatically calling a user terminal social software sharing friend circle function interface in the background, and automatically sending the content to be shared to the friend circle of the user.
(11) After the social software of the user terminal 63 finishes the operation of sharing the circle of friends, a "circle of friends" sharing success message is automatically returned to the preferential release system.
(12) Coupon issuing system 62 requests issuing of base coupons from merchant system 61 including user social software account identification (pseudo code) and friend circle item identification.
Note that: the basic coupon is a coupon which can be obtained by sharing with a friend circle, and whether the friend circle information is checked by a person or not and how many people are checked.
Note that: the pseudo code refers to that the social software identification of the user terminal is transformed, for example, a hash value is calculated, so that merchants can distinguish different users without revealing the privacy of the users. And the user social software account identification can be directly sent to the merchant without pseudo code transformation.
(13) Merchant system 61 provides coupons to coupon issuing system 62.
(14) The coupon issuing system 62 issues a prompt interface to the user for the user to select the payment software system that receives the coupon:
a) A list of payment software systems supported by the merchant system is presented to the user and the user is prompted to select one of them for receipt of the coupon.
b) If, in step (7), the coupon issuing system identifies that the current social software supports the payment function and the merchant providing the coupon supports the payment software system, the current software is set to a default option. Otherwise, the default option is not set.
(15) One of the following is performed and the selected result is then sent to the offer system 62:
a) The user uses the default option and then clicks directly on the determination.
b) After the user selects one of the plurality of alternative items, the interface prompts the user to input the account identification corresponding to the selected software, and after the user inputs the corresponding account identification, the user clicks to determine.
(16) The coupon is forwarded by the coupon issuing system 62 to the payment software system selected by the user.
(17) The coupon issuing system 62 periodically queries the social software background friend circle system for the read status of the friend circle sharing the account number of the merchant content, and specifically includes:
a) The account shares friend circle entries of merchant content: the number of people that can view the item
b) The account shares friend circle entries of merchant content: the number of people who actually look at the item
c) The account shares friend circle entries of merchant content: the number of people who have been praised
d) The account shares friend circle entries of merchant content: number of times forwarded to friends
e) The account shares friend circle entries of merchant content: number of times forwarded to friend circle
f) The account shares friend circle entries of merchant content: the liveness of the circle of friends of the account that made the "forward to circle of friends" action.
Note that: liveness is to allocate a weight to each of the following four parameters [ average number of times each friend circle message is checked, number of times that each friend circle message is commented, number of times that each friend circle message is praised, number of times that each friend circle message is forwarded (added up to friends).
(18) The social software background friend circle system of the user terminal 63 transmits the above information to the offer providing system 62.
(19) The coupon issuing system 62 calculates the weighted average of the six parameters by assigning a weight to each of the six parameters.
(20) The offer system 62 sends (weighted average, user social software account identification (pseudo code), friend circle item identification) to the merchant system 61.
(21) The merchant system 61 queries whether the corresponding user terminal 63 coupon has been used or expired and if not, updates the user's coupon for the newly received weighted average according to the local policy.
(22) The merchant system 61 sends the updated coupons to the coupon issuing system 52.
(23) The coupon issuing system 62 forwards the updated coupon to the payment software system of the user terminal 63, which carries an "update" flag, along with the identity of the coupon that needs to be updated.
(24) The payment software system of the user terminal 63 updates the corresponding coupon.
It should be noted that, in this embodiment, if it is determined that the current social software does not support the payment function, the user is prompted to replace the social software, and the two-dimensional code is scanned again; step (10) b) may be performed only, i.e. automatically completing friend circle sharing; step (14) may send coupons directly to the social software system and step (15) and step (16) of example 1 are not performed; after step (13), once the merchant discovers that the coupon is used or expired, notifying the coupon issuing system, and not querying the update status of the corresponding friend circle item, that is, stopping the operation of step (17) for the coupon, and in practical application, there may be other different examples, which are not described herein.
Therefore, the user terminal in the embodiment of the disclosure shares the content appointed by the merchant to the circle of friends, so that the coupon can be immediately and automatically acquired, and a complicated interaction process is not needed.
Based on the same technical concept, the seventh corresponding embodiment of the present disclosure further provides a coupon issuing system, as illustrated in fig. 7, which includes a query module 71, a calculation module 72, a transmission module 73, and a coupon issuing module 74, wherein,
the query module 71 is configured to query a promotion condition of the user terminal sharing the first promotion information after the user terminal shares the first promotion information;
a calculation module 72 configured to calculate first offer information issued to the user terminal based on a promotion situation of the user terminal; the method comprises the steps of,
a sending module 73 configured to send the first offer information to a merchant system, so that the merchant system returns an offer corresponding to the first offer information to the offer providing system; the method comprises the steps of,
and a coupon issuing module 74 configured to issue a coupon corresponding to the first coupon information to the user terminal.
In one embodiment, the system further comprises:
a judging module configured to judge whether or not the first offer information issued to the user terminal can be calculated based on the promotion condition of the user terminal, before the calculating module calculates the first offer information issued to the user terminal;
The computing module is further configured to calculate the first preference information issued to the user terminal based on the popularization condition of the user terminal when the judging module judges that the first preference information issued to the user terminal can be calculated;
the acquisition module is used for acquiring offers corresponding to second offer information provided by the merchant system when the judgment module judges that the first offer information issued to the user terminal cannot be calculated;
the coupon issuing module 74 is further configured to issue the coupon corresponding to the second coupon information to the user terminal after the acquiring module acquires the coupon corresponding to the second coupon information provided by the merchant system.
In one embodiment, the system further comprises:
the dividing module is used for dividing a plurality of promotion indexes and giving corresponding weighting values to the promotion indexes;
the calculation module 72 includes:
a first calculation unit configured to calculate a weighted average value based on popularization conditions of the user terminal under each popularization index and respective weighted values thereof;
and a second calculation unit configured to calculate first preference information issued to the user terminal based on the weighted average.
Based on the same technical concept, the eighth corresponding embodiment of the present disclosure further provides a terminal device, as shown in fig. 7, where the terminal device includes a memory 81 and a processor 82, the memory 71 stores a computer program, and when the processor 82 runs the computer program stored in the memory 81, the processor 82 executes the offer issuing method.
Based on the same technical concept, the ninth embodiment of the present disclosure correspondingly provides a computer-readable storage medium, on which a computer program is stored, which when executed by a processor, executes the offer issuing method.
Those of ordinary skill in the art will appreciate that all or some of the steps, systems, functional modules/units in the apparatus, and methods disclosed above may be implemented as software, firmware, hardware, and suitable combinations thereof. In a hardware implementation, the division between the functional modules/units mentioned in the above description does not necessarily correspond to the division of physical components; for example, one physical component may have multiple functions, or one function or step may be performed cooperatively by several physical components. Some or all of the physical components may be implemented as software executed by a processor, such as a central processing unit, digital signal processor, or microprocessor, or as hardware, or as an integrated circuit, such as an application specific integrated circuit. Such software may be distributed on computer readable media, which may include computer storage media (or non-transitory media) and communication media (or transitory media). The term computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data, as known to those skilled in the art. Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital Versatile Disks (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store the desired information and which can be accessed by a computer. Furthermore, as is well known to those of ordinary skill in the art, communication media typically embodies computer readable instructions, data structures, program modules or other data in a modulated data signal such as a carrier wave or other transport mechanism and includes any information delivery media.
Finally, it should be noted that: the above embodiments are only for illustrating the technical solution of the present disclosure, and not for limiting the same; although the present disclosure has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some or all of the technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit of the corresponding technical solutions from the scope of the technical solutions of the embodiments of the present disclosure.
Claims (9)
1. A coupon issuing method, comprising:
after the user terminal shares the first promotion information, the preferential release system inquires the promotion condition of the user terminal sharing the first promotion information;
the preferential release system calculates first preferential information released to the user terminal based on the promotion condition of the user terminal;
the first offer information is sent to a merchant system by the offer providing system, so that the merchant system returns an offer corresponding to the first offer information to the offer providing system; the method comprises the steps of,
the preferential issuing system issues preferential corresponding to the first preferential information to the user terminal;
Before the preferential issuing system inquires the promotion condition that the user terminal shares the first promotion information, the preferential issuing system further comprises:
the preferential issuing system acquires first promotion information and a merchant identifier sent by a merchant system;
the preferential issuing system generates second promotion information based on the first promotion information and merchant identification thereof; the method comprises the steps of,
the preferential issuing system sends the second promotion information to the merchant system based on the merchant identification, so that the merchant system forwards the second promotion information to the user terminal, the user terminal analyzes the second promotion information after receiving the second promotion information to obtain the first promotion information, and then the user terminal shares the first promotion information;
or before the preferential release system inquires the promotion condition that the user terminal shares the first promotion information, the method further comprises the following steps:
the preferential issuing system acquires first promotion information and a merchant identifier sent by a merchant system;
the preferential issuing system generates third promotion information based on the first promotion information and merchant identification thereof;
the preferential release system sends the third promotion information to the merchant system based on the merchant identification, so that the merchant system forwards the third promotion information to the user terminal, the user terminal analyzes the third promotion information after receiving the third promotion information to obtain a request link of the first promotion information, and then the user terminal sends a request of the first promotion information to the preferential release system based on the request link; the method comprises the steps of,
And after receiving the request of the user terminal, the preferential issuing system sends the first promotion information to the user terminal so that the user terminal shares the first promotion information.
2. The method of claim 1, wherein after the offer system queries the user terminal for the promotion of sharing the first promotion information, and before the offer system calculates the first promotion information to be offered to the user terminal based on the promotion of the user terminal, further comprising:
the preferential release system judges whether first preferential information released to the user terminal can be calculated based on the promotion condition of the user terminal;
if the first preferential information issued to the user terminal can be calculated, the preferential issuing system executes the step of calculating the first preferential information issued to the user terminal based on the popularization condition of the user terminal;
if the first preferential information issued to the user terminal cannot be calculated, the preferential issuing system jumps out to execute the step of calculating the first preferential information issued to the user terminal based on the popularization condition of the user terminal, directly acquires the preferential corresponding to the second preferential information provided by the merchant system, and issues the preferential corresponding to the second preferential information to the user terminal.
3. The method of claim 1, wherein after the offer system queries the user terminal for the promotion of sharing the first promotion information, the offer system further comprises:
the preferential release system judges whether first preferential information released to the user terminal is needed to be calculated based on the promotion condition of the user terminal;
if the first preferential information issued to the user terminal needs to be calculated, executing the step of calculating the first preferential information issued to the user terminal based on the popularization condition of the user terminal;
if the first preferential information issued to the user terminal does not need to be calculated, the preferential issuing system jumps out to execute the step of calculating the first preferential information issued to the user terminal based on the promotion condition of the user terminal, directly acquires the preferential corresponding to the second preferential information provided by the merchant system, and issues the preferential corresponding to the second preferential information to the user terminal.
4. The method as recited in claim 1, further comprising:
The preferential issuing system divides a plurality of promotion indexes and gives corresponding weighting values to the promotion indexes;
the coupon issuing system calculates first coupon information issued to the user terminal based on the promotion condition of the user terminal, and the first coupon information comprises:
the preferential issuing system calculates a weighted average value based on the promotion condition of the user terminal under each promotion index and the respective weighted value thereof;
the offer issuing system calculates first offer information issued to the user terminal based on the weighted average.
5. A coupon issuing system, comprising:
the query module is used for querying the popularization condition of the user terminal sharing the first popularization information after the user terminal shares the first popularization information;
a calculation module configured to calculate first preference information issued to the user terminal based on a promotion condition of the user terminal;
the sending module is used for sending the first preferential information to a merchant system so that the merchant system returns the preferential corresponding to the first preferential information to the preferential issuing system; the method comprises the steps of,
the preferential issuing module is used for issuing preferential corresponding to the first preferential information to the user terminal;
The preferential issuing system also acquires first promotion information and merchant identification thereof sent by the merchant system before inquiring promotion conditions of sharing the first promotion information by the user terminal; generating second promotion information based on the first promotion information and the merchant identification thereof; the second promotion information is sent to the merchant system based on the merchant identification, so that the merchant system forwards the second promotion information to the user terminal, the user terminal analyzes the second promotion information after receiving the second promotion information to obtain the first promotion information, and then the user terminal shares the first promotion information;
or the preferential issuing system also acquires the first promotion information and the merchant identification thereof sent by the merchant system before inquiring the promotion condition of sharing the first promotion information by the user terminal; generating third promotion information based on the first promotion information and the merchant identification thereof; transmitting the third promotion information to the merchant system based on the merchant identification, so that the merchant system forwards the third promotion information to the user terminal, the user terminal analyzes the third promotion information to obtain a request link of the first promotion information after receiving the third promotion information, and then the user terminal transmits a request of the first promotion information to the preferential issuing system based on the request link; and after receiving the request of the user terminal, sending the first promotion information to the user terminal so that the user terminal shares the first promotion information.
6. The system of claim 5, further comprising:
a judging module configured to judge whether or not the first offer information issued to the user terminal can be calculated based on the promotion condition of the user terminal, before the calculating module calculates the first offer information issued to the user terminal;
the computing module is further configured to calculate the first preference information issued to the user terminal based on the popularization condition of the user terminal when the judging module judges that the first preference information issued to the user terminal can be calculated;
the acquisition module is used for acquiring offers corresponding to second offer information provided by the merchant system when the judgment module judges that the first offer information issued to the user terminal cannot be calculated;
the preferential issuing module is further configured to issue the preferential corresponding to the second preferential information to the user terminal after the acquiring module acquires the preferential corresponding to the second preferential information provided by the merchant system.
7. The system of claim 5, further comprising:
the dividing module is used for dividing a plurality of promotion indexes and giving corresponding weighting values to the promotion indexes;
The computing module comprises:
a first calculation unit configured to calculate a weighted average value based on popularization conditions of the user terminal under each popularization index and respective weighted values thereof;
and a second calculation unit configured to calculate first preference information issued to the user terminal based on the weighted average.
8. A terminal device comprising a memory and a processor, wherein the memory stores a computer program, and wherein the processor executes the offer issuing method according to any one of claims 1 to 4 when the processor runs the computer program stored in the memory.
9. A computer-readable storage medium, on which a computer program is stored, characterized in that the computer program, when executed by a processor, performs the offer issuing method according to any one of claims 1 to 4.
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