CN110992086A - Sharing fission marketing method and device, computer readable storage medium and server - Google Patents
Sharing fission marketing method and device, computer readable storage medium and server Download PDFInfo
- Publication number
- CN110992086A CN110992086A CN201911135641.7A CN201911135641A CN110992086A CN 110992086 A CN110992086 A CN 110992086A CN 201911135641 A CN201911135641 A CN 201911135641A CN 110992086 A CN110992086 A CN 110992086A
- Authority
- CN
- China
- Prior art keywords
- user
- sharing
- assisted
- users
- power
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0214—Referral reward systems
Abstract
The application is applicable to the field of social platforms, and provides a sharing fission marketing method, a sharing fission marketing device, a computer readable storage medium and a server. The method comprises the following steps: generating a sharing link with user identity identification information of a first sharing user and a jump link; when the power-assisted user logs in through the sharing link, binding the first sharing user with the power-assisted user, generating a binding relationship between the power-assisted user and the sharing user, and pushing a transaction page to the power-assisted user; when the fact that the assisting user logs in through a sharing link shared by other sharing users is detected before the transaction of the assisting user and a merchant is successful is monitored, updating the binding relationship between the assisting user and the sharing users; and when the transaction success between the power-assisted user and the merchant is monitored, allocating reward resources to the sharing user bound with the power-assisted user. The method and the system can effectively improve the controllability of the payment conversion rate and the marketing cost of the product and achieve accurate settlement of marketing benefits.
Description
Technical Field
The application belongs to the field of social platforms, and particularly relates to a sharing fission marketing method, a sharing fission marketing device, a computer-readable storage medium and a server.
Background
The prior art discloses a social platform-based applet fission drainage marketing promotion method, which comprises the following steps: the social platform merchant account provides an entry to the consumer account for the applet fission activity; enabling a social platform consumer user to enter into the applet fission activity from the entrance, acquiring a corresponding invitation two-dimensional code, and sharing the invitation two-dimensional code in a social circle of the social platform consumer user; friend users of the social platform consumer users acquire the shared invitation two-dimensional codes and scan the codes so as to pay attention to the public number of the social platform merchant; the social platform merchant account counts the number of accounts concerned by the invitation two-dimensional code based on an applet; and the social platform merchant account distributes virtual rewards to the social platform consumer users and the friend users thereof after the account number counted by the small program reaches a preset number.
However, the fission path in the prior art is single, the users are guided to pay attention to the drainage in a public number sharing mode through the two-dimension codes, the users are guided to pay attention to the public number and then the users are converted through content operation, and therefore the method is not direct enough and low in conversion efficiency; due to the fact that the two-dimension codes are time-efficient, user transmission is limited, and influence cannot be kept; in the prior art, the split variant increases the count according to the code scanning attention frequency to determine whether to issue the reward, the cost is uncontrollable, and the sharing income cannot be accurately settled.
Disclosure of Invention
The application aims to provide a sharing fission marketing method, a sharing fission marketing device, a computer readable storage medium and a server, and aims to solve the problems that conversion efficiency is low in a mode of guiding a user to pay attention to a public number through two-dimensional code sharing, user propagation is limited by timeliness of a two-dimensional code, whether rewards are issued or not is determined by increasing count according to the number of times of paying attention to the code scanning, cost is uncontrollable, and income sharing cannot be accurately settled.
The present application provides a shared fission marketing method, the method comprising:
generating a sharing link with user identification information of a first sharing user and a jump link, so that the first sharing user shares the sharing link;
when the power-assisted user logs in through the sharing link shared by the first sharing user, user identity identification information of the power-assisted user is acquired;
binding the first sharing user with the power-assisted user, generating a binding relationship between the power-assisted user and the sharing user, and pushing a transaction page to the power-assisted user;
when the fact that the helping user logs in through a sharing link which is shared by other sharing users and has user identity identification information of other sharing users and a skip link is detected before the successful transaction of the helping user and a merchant is monitored, updating the binding relationship between the helping user and the sharing user;
and when the successful transaction between the power-assisted user and the merchant is monitored, inquiring the sharing user currently bound with the power-assisted user, and distributing reward resources to the sharing user currently bound with the power-assisted user.
The application provides a shared fission marketing apparatus, the apparatus comprising:
the generating module is used for generating a sharing link with the user identity identification information of the first sharing user and the jump link so that the first sharing user shares the sharing link;
the acquisition module is used for acquiring user identity identification information of the power-assisted user when the power-assisted user is detected to log in through the sharing link shared by the first sharing user;
the binding module is used for binding the first sharing user with the power-assisted user, generating a binding relationship between the power-assisted user and the sharing user, and pushing a transaction page to the power-assisted user;
the updating module is used for updating the binding relationship between the power-assisted user and the sharing user when the power-assisted user is detected to log in through the sharing link which is shared by other sharing users and has the user identity identification information of other sharing users and the skip link before the transaction between the power-assisted user and the merchant is successfully monitored;
the allocation module is used for inquiring the sharing user currently bound with the power-assisted user and allocating reward resources to the sharing user currently bound with the power-assisted user after the successful transaction of the power-assisted user and the merchant is monitored.
A computer readable storage medium storing a computer program which, when executed by a processor, implements the steps of a method of sharing fission marketing as described.
The application provides a server, including:
one or more processors;
a memory; and
one or more computer programs, the processor and the memory connected by a bus, wherein the one or more computer programs are stored in the memory and configured to be executed by the one or more processors, which when executed implement the steps of the shared fission marketing method as described.
In the method, a sharing link with user identification information of a first sharing user and a jump link is generated, so that the first sharing user shares the sharing link; since the sharing link has no time limit, the sharing link can be used as a continuous sharing fission entrance, thereby reaching more users. And because the sharing link is shared by the first sharing user to the channel appointed by the first sharing user, the credibility of the product can be increased, the target user can be locked more accurately, and the product conversion efficiency is increased.
As the first sharing user and the assistant user are bound, a binding relationship between the assistant user and the sharing user is generated, and a transaction page is pushed to the assistant user; the method and the system have the advantages that the assisting users are directly guided to the transaction page to become small program users, so that the assisting users can directly conduct autonomous conversion, marketing fission processes are accelerated, and conversion efficiency is improved.
And when the transaction success between the power-assisted user and the merchant is monitored, allocating reward resources to the sharing user bound with the power-assisted user. The ultimate beneficiary is thus limited by this form of fission, and the assisting user translates into the sharing user continuing to share, with the continued fission of the entire activity forming a closed loop. And because the power-assisted user can only trade once successfully, the power-assisted user can be limited to bind for only 1 time between two certain users and can only assist for 1 time successfully, so that the power-assisted user can create income for sharing the users controllably. In addition, under the driving of profit, the users use the sharing link to promote the friend circle or directly promote the friend circle off-line, reach a user group with a larger range, mine a target client group and reduce the promotion cost.
Drawings
FIG. 1 is a flow diagram of a method of sharing fission marketing provided by an embodiment of the present application.
Fig. 2 is a schematic diagram of an applet sharing fission activity page in a sharing fission marketing method provided by an embodiment of the present application.
Fig. 3 is a schematic diagram of an entire fission hierarchy initiated by a seed user in the method for sharing fission marketing according to an embodiment of the present application.
FIG. 4 is a schematic illustration of a fission-level pay-per-view conversion scale.
FIG. 5 is a comparative illustration of fission conversion efficiency.
FIG. 6 is a block diagram of a shared fission marketing device, according to another embodiment of the present application.
Fig. 7 is a block diagram illustrating a specific structure of a server according to another embodiment of the present application.
Detailed Description
In order to make the purpose, technical solution and beneficial effects of the present application more clear and more obvious, the present application is further described in detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.
In order to explain the technical solution described in the present application, the following description will be given by way of specific examples.
Referring to fig. 1, a method for sharing fission marketing provided by an embodiment of the present application includes the following steps:
s101, generating a sharing link with the user identification information of the first sharing user and the jump link, and sharing the sharing link by the first sharing user.
In an embodiment of the application, the sharing link includes an applet two-dimensional code, an applet card, and the like.
S101 may specifically be:
when the transaction success of the first sharing user and the merchant is a preset product type, pushing an applet sharing fission activity page to the first sharing user; the preset product type can be an insurance product type, a financial product type, an educational training product type or any other product type;
after a first sharing user enters an applet sharing fission activity page, generating a sharing link with user identification information and a jump link of the first sharing user, wherein the applet sharing fission activity page is provided with an 'invite friend immediately' button and a 'create invitation poster' button as shown in fig. 2;
receiving a request of a first sharing user for forwarding the sharing link;
and sending the sharing link to a channel specified by the first sharing user according to the request, such as a friend, a group or a friend circle.
Since the sharing link has no time limitation, the sharing link can be used as a continuous sharing fission entrance. And because the sharing link is a channel appointed by the first sharing user to the first sharing user, such as friend sharing, group sharing or friend circle sharing, the credibility of the product can be increased, the target user can be locked more accurately, and the product conversion efficiency is increased.
S102, when it is detected that the power-assisted user logs in through the sharing link shared by the first sharing user, user identity identification information of the power-assisted user is obtained.
S103, binding the first sharing user with the power-assisted user, generating a binding relationship between the power-assisted user and the sharing user, and pushing a transaction page to the power-assisted user.
In an embodiment of the present application, before S103, the method further includes the following steps:
and obtaining the effective weight of the first sharing user.
S103 may specifically include the following steps:
updating the effective weight of the assisted user;
and judging whether the assistant user has a binding relationship, if not, binding the first sharing user with the assistant user, generating the binding relationship between the assistant user and the sharing user, and pushing a transaction page to the assistant user.
According to the application, the power-assisted user is directly guided to the transaction page and becomes a small program user, so that the power-assisted user can directly conduct autonomous conversion, the marketing fission process is accelerated, and the conversion efficiency is improved.
And S104, before the transaction success of the power-assisted user and the merchant is monitored, when the power-assisted user logs in through a sharing link which is shared by other sharing users and has user identification information of other sharing users and a jump link, updating the binding relationship between the power-assisted user and the sharing users.
As shown in fig. 3, it can be seen that the whole fission hierarchy initiated by a sharing user (e.g., the seed user in fig. 3) is one or more directed graphs, which can be subdivided into three cases, where a first user and a second user (e.g., the second user and the third user in fig. 3) are assisted in logging in through a sharing link shared by multiple sharing users; secondly, the power-assisted user logs in through a sharing link shared by the sharing users; and thirdly, the user without assistance logs in through the sharing link shared by the sharing user.
The application S104 mainly solves the problem that the power-assisted user logs in through the sharing link shared by the plurality of sharing users, how to update the binding relationship between the power-assisted user and the sharing users, and how to achieve accurate income settlement.
In an embodiment of the present application, S104 may specifically include the following steps:
when the fact that the assisting user logs in through a sharing link which is shared by other sharing users and has user identity identification information of the other sharing users and a skip link is detected before the transaction between the assisting user and a merchant is successful, obtaining effective weights of the other sharing users, and updating the effective weights of the assisting user;
and comparing the effective weight of the first sharing user currently bound by the assistant user with the effective weights of the other sharing users, if the effective weights of the other sharing users are larger than the effective weight of the first sharing user currently bound, updating the binding relationship between the assistant user and the sharing user to be the binding between the other sharing users and the assistant user, otherwise, not updating the binding relationship between the assistant user and the sharing user.
The updating of the effective weight of the power-assisted user specifically comprises:
the effective weight (weight now) is user portrait weight (imgWeight) + upper introduced user weight (brWeight), wherein the user portrait weight (imgWeight) is initial user portrait quality dividing data obtained according to big data, the upper introduced user weight (brWeight) is user quality sharing, the proportion of the effective weight is objective according to the influence of the user portrait and the upper introduced user on the user quality, the description of the user portrait quality is provided with data basis, and therefore the proportion of the user portrait weight (imgWeight) and the upper introduced user weight (brWeight) can be set as a first proportion value: a second fraction value, the first fraction value being greater than the second fraction value, the sum of the first fraction value and the second fraction value being equal to 1, for example 0.7:0.3, but may of course also be set to 0.6:0.4 or other fractions;
the seed user is natural flow, and the effective weight of the seed user is initialized as follows: a valid weight (weightNow) that is a user portrait weight (imgWeight);
the effective weight (weight now) of the second layer of users is the user portrait weight (imgwight), the first ratio value + avg (upper layer sharing user effective weight) and the second ratio value;
the effective weight (weight now) of the three-layer user is user portrait weight (imgWeight), first ratio value + avg (upper layer sharing user effective weight) and second ratio value;
and so on;
after the reward resources are distributed to the sharing users bound with the power-assisted users, the power-assisted users complete conversion, and the effective weights of the power-assisted users are not updated.
S105, after the successful transaction between the power-assisted user and the merchant is monitored, inquiring the sharing user currently bound with the power-assisted user, and distributing reward resources to the sharing user currently bound with the power-assisted user.
The final beneficiary is limited through the fission form, and the power-assisted user is converted into the sharing user to continue sharing, so that the continuous fission of the whole activity forms a closed loop. And because the power-assisted user can only trade once successfully, the power-assisted user can be limited to bind for only 1 time between two certain users and can only assist for 1 time successfully, so that the power-assisted user can create income for sharing the users controllably. In addition, under the driving of profit, the users use the sharing link to promote the friend circle or directly promote the friend circle off-line, reach a user group with a larger range, mine a target client group and reduce the promotion cost.
In an embodiment of the present application, after S105, the method may further include the following steps:
and setting the power-assisted user as a first sharing user, and then returning to the step S101.
After S105, the method may further include the steps of:
when the sharing user successfully obtains the reward, the number of assisted times of the sharing user receiving the reward is recorded, wherein the number of assisted times is equal to the number of times of successfully obtaining the reward.
When the sharing user successfully obtains the reward, after the number of assisted times of the sharing user receiving the reward is recorded, the method may further include the steps of:
counting the assisted times of the sharing users and friends thereof;
sequencing the assisted times of the sharing users and friends thereof;
and allocating additional incentive resources to the users ranked in the preset ranking, so that the head users are promoted to independently split and share, and the splitting efficiency and the payment conversion rate are further improved.
After the sorting of the number of helped times of the enjoying user and the friend thereof, the method may further include:
and displaying the ranking on the ranking lists of the sharing users and the friends of the sharing users.
The S105 may specifically include the following steps:
when the successful transaction between the power-assisted user and a merchant is monitored, inquiring a sharing user bound with the power-assisted user currently;
judging whether the assisted times of the sharing users bound with the assisted users reach an upper limit, if not, allocating reward resources to the sharing users bound with the assisted users, and if so, not allocating reward resources to the sharing users bound with the assisted users, so as to control the final fission cost.
The S105 may specifically include the following steps:
when the successful transaction between the power-assisted user and a merchant is monitored, inquiring a sharing user bound with the power-assisted user currently;
judging whether the assisted times of the sharing users bound with the assisted users reach an activity life cycle or an upper limit in an assisted cycle, if not, allocating reward resources to the sharing users bound with the assisted users, and if so, not allocating reward resources to the sharing users bound with the assisted users, so as to control the final fission cost; the whole activity life cycle is split into a plurality of assistance cycles.
In one embodiment of the present application, an activity lifecycle refers to a defined period during which rewards may be earned. The split type split; for example, step rewards are set according to the power-assisted cycle, and users are encouraged to share continuously; the number of available boosters available to the user per boost cycle may also be set to control the sharer's revenue. Different cycle limits can enable the fission effect to be fed back in stages, maintain the heat and sustainability of the fission activity and stimulate the users to share continuously.
As shown in fig. 4, the first layer represents users who actively make insurance and initiate sharing, i.e. head users of the current fission, which accounts for only 3.15%, the second layer is friends of the head users who directly contact the friends and accounts for 28.5%, the third layer is friends of the second layer which directly contact the friends and accounts for 34.22%, and so on. Therefore, 96.85% of sharing fission payment transformation is brought by 3.15% of active payment users, and the sharing fission marketing solution provided by the application can be used for locking insurance users more accurately and improving payment transformation.
As shown in fig. 5, the activity UV and the payment conversion increase faster in the early stage, and both increase relatively steadily after the 10 th day, the payment conversion rate of the whole activity reaches 40% and is 5% higher than the payment conversion rate of the internet insurance traffic, and the effect of the sharing fission marketing solution provided by the present application is further verified. The PV (pageview) shown in fig. 5 refers to the number of views of a page, and the user records the PV 1 time when opening the page once, and accumulates the count when opening the same page many times, which refers to the accumulated access amount of the applet sharing fission activity page. Uv (uniquevisitor) refers to the number of people accessing the applet sharing the fission activity page within 1 day, the number of accesses by the same visitor over 1 day counts only to 1 visitor, and the user login information identifies the only visitor.
The method and the system solve the defects that the marketing cost of a common sharing mode is uncontrollable, the conversion rate is low, and the income cannot be accurately settled.
Referring to fig. 6, another embodiment of the present application provides a sharing fission marketing device, including:
the generating module 11 is configured to generate a sharing link having the user identification information of the first sharing user and the jump link, so that the first sharing user shares the sharing link;
the obtaining module 12 is configured to obtain user identification information of the power-assisted user when it is detected that the power-assisted user logs in through the sharing link shared by the first sharing user;
the binding module 13 is configured to bind the first sharing user with the assisting user, generate a binding relationship between the assisting user and the sharing user, and push a transaction page to the assisting user;
the updating module 14 is configured to update the binding relationship between the power-assisted user and the sharing user when detecting that the power-assisted user logs in through a sharing link which is shared by other sharing users and has user identification information of other sharing users and a skip link before monitoring that the transaction between the power-assisted user and a merchant is successful;
the allocation module 15 is configured to, after it is monitored that the transaction between the power-assisted user and the merchant is successful, query the sharing user currently bound with the power-assisted user, and allocate the reward resource to the sharing user currently bound with the power-assisted user.
In an embodiment of the application, the generating module may be specifically configured to, when the transaction success between the first sharing user and the merchant is a preset product type, push an applet sharing fission activity page to the first sharing user; after a first sharing user enters an applet sharing fission activity page, generating a sharing link with user identity identification information and a jump link of the first sharing user; receiving a request of a first sharing user for forwarding the sharing link; and sending the sharing link to a channel appointed by a first sharing user according to the request.
In an embodiment of the application, the sharing fission marketing device may further include an effective weight obtaining module, configured to obtain an effective weight of the first sharing user.
In an embodiment of the present application, the binding module may be specifically configured to update the effective weight of the assisted user; and judging whether the assistant user has a binding relationship, if not, binding the first sharing user with the assistant user, generating the binding relationship between the assistant user and the sharing user, and pushing a transaction page to the assistant user.
In an embodiment of the application, the sharing fission marketing device may further include a setting module configured to set the assisting user as a first sharing user.
In an embodiment of the application, the sharing fission marketing device may further include a recording module, configured to record, when the sharing user successfully obtains the reward, a number of assisted times of the sharing user who receives the reward, where the number of assisted times is equal to a number of times of successfully obtaining the reward.
The sharing fission marketing device provided by the other embodiment of the application and the sharing fission marketing method provided by the one embodiment of the application belong to the same concept, and the specific implementation process is detailed throughout the specification and is not repeated herein.
Another embodiment of the present application provides a computer readable storage medium storing a computer program which, when executed by a processor, performs the steps of a method of sharing fission marketing as provided by an embodiment of the present application.
Fig. 7 is a block diagram showing a specific structure of a server according to another embodiment of the present application, where a server 100 includes: one or more processors 101, a memory 102, and one or more computer programs, wherein the processors 101 and the memory 102 are connected by a bus, the one or more computer programs being stored in the memory 102 and configured to be executed by the one or more processors 101, the processor 101 when executing the computer programs implementing the steps of the shared fission marketing method as provided by an embodiment of the present application.
In the method, a sharing link with user identification information of a first sharing user and a jump link is generated, so that the first sharing user shares the sharing link; since the sharing link has no time limit, the sharing link can be used as a continuous sharing fission entrance, thereby reaching more users. And because the sharing link is shared by the first sharing user to the channel (such as a friend, a group or a circle of friends) appointed by the first sharing user, the credibility of the product can be increased, the target user can be locked more accurately, and the product conversion efficiency is increased.
As the first sharing user and the assistant user are bound, a binding relationship between the assistant user and the sharing user is generated, and a transaction page is pushed to the assistant user; the method and the system have the advantages that the assisting users are directly guided to the transaction page to become small program users, so that the assisting users can directly conduct autonomous conversion, marketing fission processes are accelerated, and conversion efficiency is improved.
And when the transaction success between the power-assisted user and the merchant is monitored, allocating reward resources to the sharing user bound with the power-assisted user. The ultimate beneficiary is thus limited by this form of fission, and the assisting user translates into the sharing user continuing to share, with the continued fission of the entire activity forming a closed loop. And because the power-assisted user can only trade once successfully, the power-assisted user can be limited to bind for only 1 time between two certain users and can only assist for 1 time successfully, so that the power-assisted user can create income for sharing the users controllably. In addition, under the driving of profit, the users use the sharing link to promote the friend circle or directly promote the friend circle off-line, reach a user group with a larger range, mine a target client group and reduce the promotion cost.
Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by associated hardware instructed by a program, which may be stored in a computer-readable storage medium, and the storage medium may include: read Only Memory (ROM), Random Access Memory (RAM), magnetic or optical disks, and the like.
The above description is only exemplary of the present application and should not be taken as limiting the present application, as any modification, equivalent replacement, or improvement made within the spirit and principle of the present application should be included in the protection scope of the present application.
Claims (16)
1. A shared fission marketing method, the method comprising:
generating a sharing link with user identification information of a first sharing user and a jump link, so that the first sharing user shares the sharing link;
when the power-assisted user logs in through the sharing link shared by the first sharing user, user identity identification information of the power-assisted user is acquired;
binding the first sharing user with the power-assisted user, generating a binding relationship between the power-assisted user and the sharing user, and pushing a transaction page to the power-assisted user;
when the fact that the helping user logs in through a sharing link which is shared by other sharing users and has user identity identification information of other sharing users and a skip link is detected before the successful transaction of the helping user and a merchant is monitored, updating the binding relationship between the helping user and the sharing user;
and when the successful transaction between the power-assisted user and the merchant is monitored, inquiring the sharing user currently bound with the power-assisted user, and distributing reward resources to the sharing user currently bound with the power-assisted user.
2. The method of claim 1, wherein the sharing link comprises an applet two-dimensional code and an applet card.
3. The method according to claim 1 or 2, wherein the generating of the sharing link having the user identification information of the first sharing user and the jump link, so that the sharing link is shared by the first sharing user specifically comprises:
when the transaction success of the first sharing user and the merchant is a preset product type, pushing an applet sharing fission activity page to the first sharing user;
after a first sharing user enters an applet sharing fission activity page, generating a sharing link with user identity identification information and a jump link of the first sharing user;
receiving a request of a first sharing user for forwarding the sharing link;
and sending the sharing link to a channel appointed by a first sharing user according to the request.
4. The method of claim 3, wherein the preset product type comprises an insurance product type, a financial product type, or an educational training product type.
5. The method of claim 1, wherein prior to binding the first shared user and the boosted user, the method further comprises:
obtaining effective weight of a first sharing user;
the binding the first sharing user and the assistant user, generating a binding relationship between the assistant user and the sharing user, and pushing a transaction page to the assistant user specifically includes:
updating the effective weight of the assisted user;
and judging whether the assistant user has a binding relationship, if not, binding the first sharing user with the assistant user, generating the binding relationship between the assistant user and the sharing user, and pushing a transaction page to the assistant user.
6. The method according to claim 5, wherein when detecting that the assisting user logs in through a sharing link which is shared by other sharing users and has user identification information and a jump link of other sharing users before monitoring that the transaction between the assisting user and the merchant is successful, updating the binding relationship between the assisting user and the sharing user specifically comprises:
when the fact that the assisting user logs in through a sharing link which is shared by other sharing users and has user identity identification information of the other sharing users and a skip link is detected before the transaction between the assisting user and a merchant is successful, obtaining effective weights of the other sharing users, and updating the effective weights of the assisting user;
and comparing the effective weight of the first sharing user currently bound by the assistant user with the effective weights of the other sharing users, if the effective weights of the other sharing users are larger than the effective weight of the first sharing user currently bound, updating the binding relationship between the assistant user and the sharing user to be the binding between the other sharing users and the assistant user, otherwise, not updating the binding relationship between the assistant user and the sharing user.
7. The method according to claim 5 or 6, wherein the updating the effective weight of the assisted user is embodied as:
the effective weight is the sum of the user portrait weight and the upper introduced user weight, wherein the user portrait weight is initial user portrait quality dividing data obtained according to big data, and the upper introduced user weight refers to the quality of a shared user;
the effective weight of the seed user is initialized as: the effective weight is equal to the user portrait weight;
the effective weight of the second-layer user is the user portrait weight, namely the first ratio value + avg (the upper-layer shared user effective weight) and the second ratio value, wherein the first ratio value is larger than the second ratio value, and the sum of the first ratio value and the second ratio value is equal to 1;
the effective weight of three layers of users is the user portrait weight, namely the first occupation ratio value + avg (the upper layer shares the effective weight of the users), and is the second occupation ratio value;
and so on;
and after allocating the reward resources to the sharing users bound with the power-assisted users, the effective weights are not updated.
8. The method of claim 1 or 2, wherein after the assisting user is monitored to successfully transact with the merchant, the method further comprises the steps of inquiring a sharing user currently bound with the assisting user, and allocating reward resources to the sharing user currently bound with the assisting user:
and setting the power-assisted user as a first sharing user, and then returning to the step of generating the sharing link with the user identification information and the jump link of the first sharing user.
9. The method of claim 1 or 2, wherein after the assisting user is monitored to successfully transact with the merchant, the method further comprises the steps of inquiring a sharing user currently bound with the assisting user, and allocating reward resources to the sharing user currently bound with the assisting user:
when the sharing user successfully obtains the reward, the number of assisted times of the sharing user receiving the reward is recorded, wherein the number of assisted times is equal to the number of times of successfully obtaining the reward.
10. The method of claim 9, wherein after recording the number of boosts to the sharing user who received the reward when the sharing user successfully receives the reward, the method further comprises:
counting the assisted times of the sharing users and friends thereof;
sequencing the assisted times of the sharing users and friends thereof;
additional incentive resources are allocated to users ranked within a preset ranking.
11. The method of claim 10, wherein after ranking the number of helped times for the sharing user and their friends, the method further comprises:
and displaying the ranking on the ranking lists of the sharing users and the friends of the sharing users.
12. The method of claim 9, wherein, after monitoring that the transaction between the assisting user and the merchant is successful, querying a sharing user currently bound with the assisting user, and allocating the reward resource to the sharing user currently bound with the assisting user specifically comprises:
when the successful transaction between the power-assisted user and a merchant is monitored, inquiring a sharing user bound with the power-assisted user currently;
judging whether the assisted times of the sharing users bound with the assisted users reach an upper limit, if not, allocating reward resources to the sharing users bound with the assisted users, and if so, not allocating reward resources to the sharing users bound with the assisted users.
13. The method of claim 9, wherein, after monitoring that the transaction between the assisting user and the merchant is successful, querying a sharing user currently bound with the assisting user, and allocating the reward resource to the sharing user currently bound with the assisting user specifically comprises:
when the successful transaction between the power-assisted user and a merchant is monitored, inquiring a sharing user bound with the power-assisted user currently;
judging whether the assisted times of the sharing users bound with the assistance users reach an activity life cycle or an upper limit in the assistance cycle, if not, allocating reward resources to the sharing users bound with the assistance users, if so, not allocating reward resources to the sharing users bound with the assistance users, wherein the whole activity life cycle is divided into a plurality of assistance cycles.
14. A shared fission marketing apparatus, the apparatus comprising:
the generating module is used for generating a sharing link with the user identity identification information of the first sharing user and the jump link so that the first sharing user shares the sharing link;
the acquisition module is used for acquiring user identity identification information of the power-assisted user when the power-assisted user is detected to log in through the sharing link shared by the first sharing user;
the binding module is used for binding the first sharing user with the power-assisted user, generating a binding relationship between the power-assisted user and the sharing user, and pushing a transaction page to the power-assisted user;
the updating module is used for updating the binding relationship between the power-assisted user and the sharing user when the power-assisted user is detected to log in through the sharing link which is shared by other sharing users and has the user identity identification information of other sharing users and the skip link before the transaction between the power-assisted user and the merchant is successfully monitored;
the allocation module is used for inquiring the sharing user currently bound with the power-assisted user and allocating reward resources to the sharing user currently bound with the power-assisted user after the successful transaction of the power-assisted user and the merchant is monitored.
15. A computer readable storage medium storing a computer program, wherein the computer program when executed by a processor implements the steps of the method of sharing fission marketing according to any one of claims 1 to 13.
16. A server, comprising:
one or more processors;
a memory; and
one or more computer programs, the processor and the memory being connected by a bus, wherein the one or more computer programs are stored in the memory and configured to be executed by the one or more processors, wherein the steps of the sharing fission marketing method according to any one of claims 1 to 13 are implemented when the computer programs are executed by the processors.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911135641.7A CN110992086A (en) | 2019-11-19 | 2019-11-19 | Sharing fission marketing method and device, computer readable storage medium and server |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911135641.7A CN110992086A (en) | 2019-11-19 | 2019-11-19 | Sharing fission marketing method and device, computer readable storage medium and server |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110992086A true CN110992086A (en) | 2020-04-10 |
Family
ID=70085112
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201911135641.7A Pending CN110992086A (en) | 2019-11-19 | 2019-11-19 | Sharing fission marketing method and device, computer readable storage medium and server |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN110992086A (en) |
Cited By (20)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111340575A (en) * | 2020-05-22 | 2020-06-26 | 支付宝(杭州)信息技术有限公司 | Resource pushing method and device and electronic equipment |
| CN111612504A (en) * | 2020-04-11 | 2020-09-01 | 上海淇玥信息技术有限公司 | Information sending method and device for task completion user and electronic equipment |
| CN111612543A (en) * | 2020-05-25 | 2020-09-01 | 深圳市元征科技股份有限公司 | Electronic certificate use processing method and related device |
| CN111738730A (en) * | 2020-06-15 | 2020-10-02 | 中国建设银行股份有限公司 | Display interface interaction method, device, equipment and system |
| CN111861559A (en) * | 2020-07-17 | 2020-10-30 | 北京嘀嘀无限科技发展有限公司 | Information processing method, device, server and computer readable storage medium |
| CN111914170A (en) * | 2020-07-17 | 2020-11-10 | 中国联合网络通信集团有限公司 | Method, system, terminal device and computer readable storage medium for issuing preferential |
| CN111931106A (en) * | 2020-07-29 | 2020-11-13 | 上海博泰悦臻电子设备制造有限公司 | Data processing method and related device |
| CN112016955A (en) * | 2020-07-24 | 2020-12-01 | 上海淇玥信息技术有限公司 | Resource allocation method and device and electronic equipment |
| CN112348553A (en) * | 2020-09-27 | 2021-02-09 | 北京淇瑀信息科技有限公司 | Identity authentication-based business task construction method and device and electronic equipment |
| CN112446790A (en) * | 2020-11-13 | 2021-03-05 | 泰康保险集团股份有限公司 | Policy processing method and device |
| CN112907293A (en) * | 2021-03-15 | 2021-06-04 | 拉扎斯网络科技（上海）有限公司 | Reward information providing method and device, electronic equipment and storage medium |
| CN112907276A (en) * | 2021-01-22 | 2021-06-04 | 北京达佳互联信息技术有限公司 | Task processing method and device and storage medium |
| CN112950271A (en) * | 2021-03-05 | 2021-06-11 | 深圳思为科技有限公司 | Data processing method and related device |
| CN113706218A (en) * | 2021-09-10 | 2021-11-26 | 杭州米络星科技(集团)有限公司 | Shopping data processing method, device, server and storage medium |
| CN113762663A (en) * | 2020-06-18 | 2021-12-07 | 北京沃东天骏信息技术有限公司 | Resource allocation method, device, equipment and computer readable storage medium |
| CN113781080A (en) * | 2020-11-03 | 2021-12-10 | 北京沃东天骏信息技术有限公司 | Method, device, equipment and storage medium for allocating resources |
| CN113781109A (en) * | 2021-08-31 | 2021-12-10 | 广州云徙科技有限公司 | Local social fission marketing system and method |
| CN114053721A (en) * | 2021-11-04 | 2022-02-18 | 北京完美赤金科技有限公司 | Game event sharing method and device, storage medium and computer equipment |
| CN114501047A (en) * | 2022-01-13 | 2022-05-13 | 广州繁星互娱信息科技有限公司 | Virtual resource interaction method and device, storage medium and electronic device |
| CN115660742A (en) * | 2022-11-07 | 2023-01-31 | 首约科技(北京)有限公司 | Method and device for issuing coupons, electronic equipment and storage medium |
-
2019
- 2019-11-19 CN CN201911135641.7A patent/CN110992086A/en active Pending
Cited By (21)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111612504A (en) * | 2020-04-11 | 2020-09-01 | 上海淇玥信息技术有限公司 | Information sending method and device for task completion user and electronic equipment |
| CN111340575A (en) * | 2020-05-22 | 2020-06-26 | 支付宝(杭州)信息技术有限公司 | Resource pushing method and device and electronic equipment |
| CN111612543A (en) * | 2020-05-25 | 2020-09-01 | 深圳市元征科技股份有限公司 | Electronic certificate use processing method and related device |
| CN111738730A (en) * | 2020-06-15 | 2020-10-02 | 中国建设银行股份有限公司 | Display interface interaction method, device, equipment and system |
| CN113762663A (en) * | 2020-06-18 | 2021-12-07 | 北京沃东天骏信息技术有限公司 | Resource allocation method, device, equipment and computer readable storage medium |
| CN111861559A (en) * | 2020-07-17 | 2020-10-30 | 北京嘀嘀无限科技发展有限公司 | Information processing method, device, server and computer readable storage medium |
| CN111914170A (en) * | 2020-07-17 | 2020-11-10 | 中国联合网络通信集团有限公司 | Method, system, terminal device and computer readable storage medium for issuing preferential |
| CN111914170B (en) * | 2020-07-17 | 2023-06-20 | 中国联合网络通信集团有限公司 | Coupon issuing method, coupon issuing system, terminal device and computer readable storage medium |
| CN112016955A (en) * | 2020-07-24 | 2020-12-01 | 上海淇玥信息技术有限公司 | Resource allocation method and device and electronic equipment |
| CN111931106A (en) * | 2020-07-29 | 2020-11-13 | 上海博泰悦臻电子设备制造有限公司 | Data processing method and related device |
| CN112348553A (en) * | 2020-09-27 | 2021-02-09 | 北京淇瑀信息科技有限公司 | Identity authentication-based business task construction method and device and electronic equipment |
| CN113781080A (en) * | 2020-11-03 | 2021-12-10 | 北京沃东天骏信息技术有限公司 | Method, device, equipment and storage medium for allocating resources |
| CN112446790A (en) * | 2020-11-13 | 2021-03-05 | 泰康保险集团股份有限公司 | Policy processing method and device |
| CN112907276A (en) * | 2021-01-22 | 2021-06-04 | 北京达佳互联信息技术有限公司 | Task processing method and device and storage medium |
| CN112950271A (en) * | 2021-03-05 | 2021-06-11 | 深圳思为科技有限公司 | Data processing method and related device |
| CN112907293A (en) * | 2021-03-15 | 2021-06-04 | 拉扎斯网络科技（上海）有限公司 | Reward information providing method and device, electronic equipment and storage medium |
| CN113781109A (en) * | 2021-08-31 | 2021-12-10 | 广州云徙科技有限公司 | Local social fission marketing system and method |
| CN113706218A (en) * | 2021-09-10 | 2021-11-26 | 杭州米络星科技(集团)有限公司 | Shopping data processing method, device, server and storage medium |
| CN114053721A (en) * | 2021-11-04 | 2022-02-18 | 北京完美赤金科技有限公司 | Game event sharing method and device, storage medium and computer equipment |
| CN114501047A (en) * | 2022-01-13 | 2022-05-13 | 广州繁星互娱信息科技有限公司 | Virtual resource interaction method and device, storage medium and electronic device |
| CN115660742A (en) * | 2022-11-07 | 2023-01-31 | 首约科技(北京)有限公司 | Method and device for issuing coupons, electronic equipment and storage medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN110992086A (en) | Sharing fission marketing method and device, computer readable storage medium and server | |
| Schaner | The cost of convenience?: Transaction costs, bargaining power, and savings account use in Kenya | |
| US20130173344A1 (en) | System for implementing plurality of interactive services associated with financial organization | |
| CN110807649A (en) | Invitation reward method and system for financial products | |
| US20120047008A1 (en) | Selective Distribution Of Rewards | |
| Akyol et al. | Were the H artz Reforms Responsible for the Improved Performance of the G erman Labour Market? | |
| Cappelletti et al. | ‘Let's Talk Cash’: Cantons' Interests and the Reform of Swiss Federalism | |
| US20130252221A1 (en) | Question generation and presentation | |
| CN112915548A (en) | Data processing method, device and equipment of multimedia playing platform and storage medium | |
| US20150154516A1 (en) | Methods and systems for booking an event | |
| Maffie | Visible hands: How gig companies shape workers' exposure to market risk | |
| CN110335128A (en) | Method, apparatus, computer readable storage medium and the electronic equipment of shared auction | |
| CN109118277A (en) | A kind of fission formula membership information sharing method and its system | |
| CN112633954A (en) | Rights and interests processing method and device based on block chain | |
| CN112235588A (en) | Prediction interaction processing method and device in live broadcast, electronic equipment and storage medium | |
| Moellers | Reputation and foreclosure with vertical integration: Experimental evidence | |
| US20130110710A1 (en) | Systems, methods and computer program products for incentivizing efficient acquisition of patent rights | |
| KR100509022B1 (en) | Method and System for Public offering of entertainer fund with the concept of cyber futures | |
| Prado | Digital Platform Economics: Essays on Innovation Effects, Assessment of Market Power, and Policy Approaches to Promote Competition | |
| Epstein | The MMT free lunch mirage can lead to a perverse outcome | |
| CN111260335A (en) | Fission type benefit sharing mode for human resource service promotion | |
| CN111383047A (en) | Intelligent advertising method and device with real-time bidding function | |
| KR101795641B1 (en) | Server and method for analyzing online activities of user | |
| KR102357616B1 (en) | Method for processing entry event and message server | |
| Marx et al. | How wealth matters for social policy |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination |