CN113781080A - Method, device, equipment and storage medium for allocating resources - Google Patents

Method, device, equipment and storage medium for allocating resources Download PDF

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CN113781080A
CN113781080A CN202011209633.5A CN202011209633A CN113781080A CN 113781080 A CN113781080 A CN 113781080A CN 202011209633 A CN202011209633 A CN 202011209633A CN 113781080 A CN113781080 A CN 113781080A
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resource
user
link
item
response
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时晓东
徐成吉
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Beijing Wodong Tianjun Information Technology Co Ltd
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Beijing Wodong Tianjun Information Technology Co Ltd
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    • G06Q30/00—Commerce
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    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0214—Referral reward systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0236—Incentive or reward received by requiring registration or ID from user
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

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Abstract

The embodiment of the application discloses a method, a device, equipment and a storage medium for allocating resources, and relates to the technical field of marketing popularization. The method comprises the following steps: binding an article link generated according to the article activity information with the user identity to generate an article sharing link; generating a user invitation relation record according to an invitation behavior of the user based on the item sharing link; generating a resource link according to the user invitation relation record; responding to the situation that fission of the resource link meets a preset condition, allocating a first resource for the user, reducing popularization cost and improving user conversion rate.

Description

Method, device, equipment and storage medium for allocating resources
Technical Field
The present application relates to the field of computer technologies, and in particular, to a method, an apparatus, a device, and a storage medium for allocating resources.
Background
The bidding advertisement is a flexible popularization form which is independently released by enterprises, the ranking is obtained by bidding and adjusting the bidding, and flexible bidding can be carried out according to the fund condition of the enterprises in the process of bidding advertisement. Pay Per sale (CPS) advertisements are one type of network advertisements, and advertisers pay Sales fees to advertisement sites according to actual Sales strokes generated after advertisement clicks in order to avoid the risk of advertisement fees.
Generally, enterprises select a user group to make a user update by placing bidding advertisements. Alternatively, the enterprise leads to a deal by placing CPS advertisements.
Disclosure of Invention
The embodiment of the application provides a method, a device, equipment and a storage medium for allocating resources.
In a first aspect, an embodiment of the present application provides a method for allocating resources, including: binding an item link generated according to item activity information and a user identity to generate an item sharing link, wherein the item activity information comprises resources determined according to item values; generating a user invitation relation record according to the invitation behavior of the user based on the item sharing link; generating a resource link according to the user invitation relation record; and responding to the fission of the resource link meeting a preset condition, and allocating a first resource for the user.
In a second aspect, an embodiment of the present application provides an apparatus for allocating resources, including: the article sharing link generation module is configured to bind an article link generated according to article activity information and a user identity to generate an article sharing link, wherein the article activity information comprises resources determined according to article values; the user invitation relation record generating module is configured to generate a user invitation relation record according to an invitation behavior of the user based on the item sharing link; the resource link generation module is configured to generate a resource link according to the user invitation relation record; a first resource allocation module configured to allocate a first resource for the user in response to fission of the resource link satisfying a preset condition.
In a third aspect, an embodiment of the present application provides an electronic device, including: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method as described in any one of the implementations of the first aspect.
In a fourth aspect, embodiments of the present application propose a non-transitory computer-readable storage medium storing computer instructions for causing a computer to perform the method as described in any one of the implementations of the first aspect.
According to the method, the device, the equipment and the storage medium for allocating the resources, firstly, an article link generated according to article activity information is bound with a user identity to generate an article sharing link; then according to the invitation behavior of the user based on the item sharing link, generating a user invitation relation record; then, generating a resource link according to the user invitation relation record; and finally, responding to the situation that the fission of the resource link meets a preset condition, and allocating a first resource to the user, so that the popularization cost is reduced, and the user conversion rate is improved.
It should be understood that the statements in this section do not necessarily identify key or critical features of the embodiments of the present disclosure, nor do they limit the scope of the present disclosure. Other features of the present disclosure will become apparent from the following description.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings. The drawings are included to provide a better understanding of the present solution and are not intended to limit the present application. Wherein:
FIG. 1 is an exemplary system architecture diagram in which the present application may be applied;
FIG. 2 is a schematic flow chart diagram illustrating one embodiment of a method for allocating resources according to the present application;
FIG. 3 is a schematic flow chart diagram illustrating another embodiment of a method for allocating resources according to the present application;
FIG. 4 is a schematic diagram of an application scenario in accordance with one embodiment of a method of allocating resources of the present application;
FIG. 5 is a schematic block diagram illustrating an embodiment of an apparatus for allocating resources according to the present application;
fig. 6 is a block diagram of an electronic device for implementing a method of allocating resources according to an embodiment of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
Fig. 1 shows an exemplary system architecture 100 to which embodiments of the method of allocating resources or the apparatus for allocating resources of the present application may be applied.
As shown in fig. 1, the system architecture 100 may include a terminal device 101, a network 102, and a server 103. Network 102 is the medium used to provide communication links between terminal devices 101 and server 103. Network 102 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
Terminal device 101 may interact with server 103 through network 102. The terminal device 101 may provide the user identity, the invitation behavior of the user to the item sharing link, including but not limited to a database, a user terminal, and the like.
The server 103 may provide various services, for example, the server 103 may analyze data such as the user identity acquired from the terminal device 101 and the invitation behavior of the user to the item sharing link, and generate a processing result (for example, generate a resource link).
The server 103 may be hardware or software. When the server 103 is hardware, it may be implemented as a distributed server cluster composed of a plurality of servers, or may be implemented as a single server. When the server 103 is software, it may be implemented as multiple pieces of software or software modules (e.g., to provide distributed services), or as a single piece of software or software module. And is not particularly limited herein.
It should be noted that the method for allocating resources provided in the embodiment of the present application is generally executed by the server 103, and accordingly, the device for allocating resources is generally disposed in the server 103.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
With continued reference to FIG. 2, a flow 200 of one embodiment of a method of allocating resources in accordance with the present application is shown. The method for allocating resources comprises the following steps:
step 201, binding the item link generated according to the item activity information with the user identity to generate an item sharing link.
In this embodiment, an executing entity (for example, the server 103 shown in fig. 1) of the method for allocating resources may bind the item link generated according to the item activity information and the user identity, and generate an item sharing link.
Wherein, the item activity information may include item activity content and item activity conditions. The item activity content includes Stock Keeping Units (SKUs) of the item, resources for the item, and the like. Wherein the resource for the item may be determined based on the value of the item. For example, the resource for the item is a predetermined proportion (e.g., 10%) of the value of the item. Alternatively, the resource for an item may be a CPS commission for that item. The item activity condition may be a limit, a threshold, or the like for participating in the item activity, and for example, an expiration date may be set for the item activity.
The link generation method in the prior art may be adopted to generate the item link according to the acquired item activity information.
The execution main body can identify the user identity, for example, the user identity can be identified by adopting a pin verification storage technology. The user identity may be a registered account or an identity of the user. After the user identity is recognized, the article link and the user identity can be bound to obtain an article sharing link.
Step 202, generating a user invitation relation record according to the invitation behavior of the user based on the item sharing link.
In this embodiment, the execution subject may generate a user invitation relation record according to an invitation behavior of the user based on the item sharing link.
The article sharing link is provided with an interface for inviting the social friends, and the user can add the friends to the article sharing link in a friend inviting mode. Friends here may be social accounts with user identities in various networked social platforms, such as WeChat friends, QQ friends, and so on. The behavior of adding friends to the item sharing link by the user can be recorded, and the user invitation relation record is obtained. Wherein the user invitation relation record comprises the user identity of the invited friend, the number of the invited friend and the like.
Step 203, generating a resource link according to the user invitation relation record.
In this embodiment, the execution subject may generate the resource link according to the user invitation relation record.
The execution subject may generate the resource link in response to the user invitation relation record satisfying a predetermined condition. For example, if the number of invited users in the user invitation relation record reaches a preset threshold (e.g., 3), a resource link is generated. Wherein a first resource may be configured for the resource link, the first resource being allocable from the resource for the item. Illustratively, the first resource may be a predetermined proportional value (e.g., 70%) size of the resource for the item.
The resource form includes but is not limited to electronic red packet, coupon, etc.
And 204, responding to the fission of the resource link meeting the preset condition, and allocating a first resource for the user.
In this embodiment, the executing entity may allocate the first resource to the user in response to the fission of the resource link satisfying the preset condition.
Wherein one resource link corresponds to one traffic and fission refers to growth of traffic. For example, one flux splits into two fluxes, the two fluxes after the split again split into four fluxes, etc., by which the flux self-growth can be achieved.
The user can share the resource link with the friend to realize the fission of the resource link. For example, if the user shares the resource link with three friends, the resource link is split three times, three split resource links are generated, and each split resource link can be split again. The user can share the friends of the same social networking platform and can also share the friends of different social networking platforms, and the way and the mode of sharing the friends by the user are not limited in the embodiment.
The preset condition may be a threshold value set for the number of fission, for example, the number of fission is greater than or equal to three, and may further include a validity period set for the time when the fission occurs, for example, the fission occurs on the same day. Of course, the preset condition may also be a combination of the fission number threshold and the fission time validity period, and the embodiment is not limited to the specific form of the preset condition.
If the fission of the resource link meets the preset condition, the execution main body can allocate the first resource to the user. The first resource configured by the resource link can be marked, and the first resource type is a CPS documentary resource. The CPS order following resources refer to resources marked as customer pushing resources, and after the resources are bound with the orders, the execution main body subscribes order state change information, and if the follow-up transaction is carried out to confirm the delivery, the execution main body deducts the resources from the corresponding promoter.
According to the method for allocating resources, provided by the embodiment of the application, the whole or part of popularization cost is converted into the resources of the articles, and the flow self-growth is realized in a self-fission mode, so that the popularization cost can be reduced, and the user conversion rate is improved.
In some optional implementations of this embodiment, the method further includes: and responding to the fission of the resource link, and allocating a second resource to the user corresponding to the resource link after the fission.
After the resource link is fissured, a second resource can be configured for the fissured resource link, and the second resource can be allocated from the resource for the item. Illustratively, the second resource may be a predetermined proportional value (e.g., 30%) size of the resource for the item. Wherein the value of the first resource is greater than the value of the second resource. And marking a second resource configured by the resource link after fission, wherein the second resource is a CPS documentary resource.
With further reference to fig. 3, there is shown a flow chart of another embodiment of a method of allocating resources, the method of allocating resources comprising the steps of:
step 301, binding the item link generated according to the item activity information with the user identity to generate an item sharing link.
Step 302, generating a user invitation relation record according to the invitation behavior of the user based on the item sharing link.
Step 303, generating a resource link according to the user invitation relation record.
And 304, responding to the fission of the resource link meeting the preset condition, and allocating a first resource for the user.
And 305, responding to the fission of the resource link, and allocating a second resource to the user corresponding to the resource link after the fission.
Step 306, receiving an item ordering request sent by a user.
The order placing request is generated by the client when the user selects a commodity of one merchant on the client and performs an order placing instruction, and the commodity information in the order placing request is information of the commodity selected by the user, including but not limited to: commodity name, commodity unit price, and the like, and the target merchant is the merchant who places the order. The item ordering request is generated by the client when the user selects an active item on the client and orders the active item.
Step 307, in response to the first resource or the second resource satisfying a predetermined resource consumption condition, consuming the first resource or the second resource.
The resource consumption condition may be a preset threshold, limit, etc. of a series of resource consumption. For example, the resources are within a validity period, restrictions on the types of resources, exclusive policies between resources, and so on. Illustratively, the resource consumption condition includes a resource quantity limit, each resource type supporting the drawing only once; the resource consumption condition also comprises a resource validity time limit, and the resource is valid only on the same day; the resource consumption condition may also include a preset exclusion policy, such as that the first resource and the second resource cannot be simultaneously picked up.
The consumption of the first resource or the second resource may be deducting a price corresponding to the first resource or the second resource when the user requests to pay the corresponding price of the item according to the order placing request of the item.
In some optional implementations of this embodiment, the method further includes: and returning the first resource or the second resource in response to receiving an item return request sent by the user.
Among other things, a resource may include two states: consumption and withdrawal. The order-returning request is generated by the client when the user selects one of the paid orders on the client and carries out an order-returning instruction. The item return request is generated by the client when the user selects a paid order of the active item and carries out a return instruction on the client. The resource can be returned to the client where the user is located, so that the user can make an order or share friends again.
In some optional implementations of this embodiment, after generating the resource link according to the user invitation relation record, the method further includes: generating a third resource procurement inlet in response to identifying the user as a new user; and responding to the received third resource getting request sent by the user terminal, and allocating third resources for the user.
Wherein the new user may be a user that first enters the store where the active item is located. The third resource may be allocated from a resource for the article, or may be allocated from a dedicated subsidy resource. If the user terminal sends a third resource getting request, the execution body may allocate the third resource to the user. And configuring a third resource for the resource link bound with the new user, marking the third resource, wherein the type of the third resource is a CPS (control system performance) documentary resource.
Optionally, the third resource may be consumed concurrently with the first resource or the second resource to encourage the user to pull new, thereby increasing the new user conversion effect.
For ease of understanding, fig. 4 shows a schematic application scenario of an embodiment of a method of allocating resources according to the present application.
As shown in fig. 4, the left portion of fig. 4 shows a schematic diagram of one embodiment of an item link page according to an embodiment of the present application. The middle part of fig. 4 shows an embodiment schematic diagram of an item sharing link page according to an embodiment of the present application. The user can enter the item sharing link page by clicking a 'snatch red envelope' button in the item link page. The item sharing link page shown in the middle portion of fig. 4 has bound user identity.
The user may invite friends through the "+" button in the item sharing link page. As shown in fig. 4, a user may invite three buddies. After the user invites the three friends, the item sharing link can be shared with the three friends through a button of "share to friend lead large amount of red envelope" shown in the middle part of fig. 4, and at this time, the item sharing link is fissured for three times. Since the fission number of the item sharing link reaches a preset threshold (3), the sharer red envelope (i.e., the first resource) may be assigned to the user. At this time, after clicking the button of "get the large amount of red envelope shared by the friends", the user can automatically get the red envelope of the sharer. If the user is a new user of the store where the item is located, a new person red envelope may also be assigned to the user. At this time, after clicking the "get x element subsidy red package", the user can automatically get the new person red package.
With further reference to fig. 5, as an implementation of the method shown in the above-mentioned figures, the present application provides an embodiment of an apparatus for allocating resources, where the embodiment of the apparatus corresponds to the embodiment of the method shown in fig. 2, and the apparatus may be specifically applied to various electronic devices.
As shown in fig. 5, the apparatus 500 for allocating resources of the present embodiment may include: an item sharing link generating module 501, a user invitation relation record generating module 502, a resource link generating module 503 and a first resource allocating module 504. The item sharing link generating module 501 is configured to bind an item link generated according to item activity information and a user identity, and generate an item sharing link, where the item activity information includes a resource determined according to an item value; a user invitation relation record generating module 502 configured to generate a user invitation relation record according to an invitation behavior of a user based on the item sharing link; a resource link generating module 503 configured to generate a resource link according to the user invitation relation record; a first resource allocation module 504 configured to allocate a first resource for the user in response to the fission of the resource link satisfying a preset condition.
In the present embodiment, in the apparatus 500 for allocating resources: the detailed processing and the technical effects of the item sharing link generating module 501, the user invitation relation record generating module 502, the resource link generating module 503 and the first resource allocating module 504 can refer to the related description of step 201 and step 205 in the corresponding embodiment of fig. 2, which is not repeated herein.
In some optional implementations of this embodiment, the apparatus further includes: a second resource allocation module configured to, in response to the resource link being fissured, allocate a second resource to a user corresponding to the fissured resource link, wherein a value of the first resource is greater than a value of the second resource.
In some optional implementations of this embodiment, the apparatus further includes: the system comprises an item ordering request receiving module, a storage module and a processing module, wherein the item ordering request receiving module is configured to receive an item ordering request sent by a user; a resource consumption template configured to consume the first resource or the second resource in response to the first resource or the second resource satisfying a predetermined resource consumption condition.
In some optional implementations of this embodiment, the apparatus further includes: a resource returning module configured to return the first resource or the second resource in response to receiving an item return request sent by a user.
In some optional implementations of the embodiment, the predetermined resource consumption condition includes that the resource is within a preset validity period.
In some optional implementations of this embodiment, the resource link generating module further includes: a third resource procurement portal generation module configured to generate a third resource procurement portal in response to identifying the user as a new user; and the third resource allocation module is configured to allocate third resources for the user in response to receiving a third resource getting request sent by the user terminal.
Fig. 6 is a block diagram of an electronic device according to an embodiment of the present disclosure. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the present application that are described and/or claimed herein.
As shown in fig. 6, the electronic apparatus includes: one or more processors 601, memory 602, and interfaces for connecting the various components, including a high-speed interface and a low-speed interface. The various components are interconnected using different buses and may be mounted on a common motherboard or in other manners as desired. The processor may process instructions for execution within the electronic device, including instructions stored in or on the memory to display graphical information of a GUI on an external input/output apparatus (such as a display device coupled to the interface). In other embodiments, multiple processors and/or multiple buses may be used, along with multiple memories and multiple memories, as desired. Also, multiple electronic devices may be connected, with each device providing portions of the necessary operations (e.g., as a server array, a group of blade servers, or a multi-processor system). In fig. 6, one processor 601 is taken as an example.
The memory 602 is a non-transitory computer readable storage medium as provided herein. Wherein the memory stores instructions executable by at least one processor to cause the at least one processor to perform the method of allocating resources provided herein. The non-transitory computer readable storage medium of the present application stores computer instructions for causing a computer to perform the method of allocating resources provided by the present application.
The memory 602 is used as a non-transitory computer readable storage medium and can be used for storing non-transitory software programs, non-transitory computer executable programs, and modules, such as program instructions/modules corresponding to the method for allocating resources in the embodiment of the present application (for example, the item sharing link generation module 501, the user invitation relation record generation module 502, the resource link generation module 503, and the first resource allocation module 504 shown in fig. 5). The processor 601 executes various functional applications of the server and data processing by running non-transitory software programs, instructions and modules stored in the memory 602, that is, implementing the method of allocating resources in the above method embodiments.
The memory 602 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the electronic device by the method of allocating resources, and the like. Further, the memory 602 may include high speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, the memory 602 optionally includes memory located remotely from the processor 601, and these remote memories may be connected over a network to the electronic device of the method of allocating resources. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The electronic device of the method of allocating resources may further include: an input device 603 and an output device 604. The processor 601, the memory 602, the input device 603 and the output device 604 may be connected by a bus or other means, and fig. 6 illustrates the connection by a bus as an example.
The input device 603 may receive input numeric or character information and generate key signal inputs related to user settings and function control of the electronic device of the method of allocating resources, such as a touch screen, a keypad, a mouse, a track pad, a touch pad, a pointing stick, one or more mouse buttons, a track ball, a joystick, or other input devices. The output devices 604 may include a display device, auxiliary lighting devices (e.g., LEDs), and tactile feedback devices (e.g., vibrating motors), among others. The display device may include, but is not limited to, a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display, and a plasma display. In some implementations, the display device can be a touch screen.
Various implementations of the systems and techniques described here can be realized in digital electronic circuitry, integrated circuitry, application specific ASICs (application specific integrated circuits), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.
These computer programs (also known as programs, software applications, or code) include machine instructions for a programmable processor, and may be implemented using high-level procedural and/or object-oriented programming languages, and/or assembly/machine languages. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or device (e.g., magnetic discs, optical disks, memory, Programmable Logic Devices (PLDs)) used to provide machine instructions and/or data to a programmable processor, including a machine-readable medium that receives machine instructions as a machine-readable signal. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), Wide Area Networks (WANs), and the Internet.
The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other.
According to the technical scheme of the application, firstly, an article link generated according to article activity information is bound with a user identity to generate an article sharing link; then according to the invitation behavior of the user based on the item sharing link, generating a user invitation relation record; then, generating a resource link according to the user invitation relation record; and finally, responding to the situation that the fission of the resource link meets a preset condition, and allocating a first resource to the user, so that the popularization cost is reduced, and the user conversion rate is improved.
It should be understood that various forms of the flows shown above may be used, with steps reordered, added, or deleted. For example, the steps described in the present application may be executed in parallel, sequentially, or in different orders, and the present invention is not limited thereto as long as the desired results of the technical solutions disclosed in the present application can be achieved.
The above-described embodiments should not be construed as limiting the scope of the present application. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present application shall be included in the protection scope of the present application.

Claims (14)

1. A method of allocating resources, comprising:
binding an item link generated according to item activity information and a user identity to generate an item sharing link, wherein the item activity information comprises resources determined according to item values;
generating a user invitation relation record according to the invitation behavior of the user based on the item sharing link;
generating a resource link according to the user invitation relation record;
and responding to the fission of the resource link meeting a preset condition, and allocating a first resource for the user.
2. The method of claim 1, further comprising:
responding to the resource link to be fissured, and allocating a second resource to a user corresponding to the fissured resource link, wherein the value of the first resource is larger than the value of the second resource.
3. The method of claim 1 or 2, further comprising:
receiving an item ordering request sent by a user;
consuming the first resource or the second resource in response to the first resource or the second resource satisfying a predetermined resource consumption condition.
4. The method of claim 3, further comprising:
and returning the first resource or the second resource in response to receiving an item return request sent by a user.
5. The method of claim 3, wherein the predetermined resource consumption condition comprises a resource being within a predetermined period of validity.
6. The method of claim 1, wherein after the generating a resource link according to the user invitation relationship record, further comprising:
generating a third resource procurement portal in response to identifying the user as a new user;
and responding to a received third resource getting request sent by the user terminal, and allocating third resources for the user.
7. An apparatus for allocating resources, the apparatus comprising:
the article sharing link generation module is configured to bind an article link generated according to article activity information and a user identity to generate an article sharing link, wherein the article activity information comprises resources determined according to article values;
the user invitation relation record generating module is configured to generate a user invitation relation record according to an invitation behavior of the user based on the item sharing link;
the resource link generation module is configured to generate a resource link according to the user invitation relation record;
a first resource allocation module configured to allocate a first resource for the user in response to fission of the resource link satisfying a preset condition.
8. The apparatus of claim 7, wherein the apparatus further comprises:
a second resource allocation module configured to, in response to the resource link being fissured, allocate a second resource to a user corresponding to the fissured resource link, wherein a value of the first resource is greater than a value of the second resource.
9. The apparatus of claim 7 or 8, wherein the apparatus further comprises:
the system comprises an item ordering request receiving module, a storage module and a processing module, wherein the item ordering request receiving module is configured to receive an item ordering request sent by a user;
a resource consumption template configured to consume the first resource or the second resource in response to the first resource or the second resource satisfying a predetermined resource consumption condition.
10. The apparatus of claim 9, wherein the apparatus further comprises:
a resource returning module configured to return the first resource or the second resource in response to receiving an item return request sent by a user.
11. The apparatus of claim 9, wherein the predetermined resource consumption condition comprises a resource being within a preset period of validity.
12. The apparatus of claim 7, the resource link generation module further comprising:
a third resource procurement portal generation module configured to generate a third resource procurement portal in response to identifying the user as a new user;
and the third resource allocation module is configured to allocate third resources for the user in response to receiving a third resource getting request sent by the user terminal.
13. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-6.
14. A non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any one of claims 1-6.
CN202011209633.5A 2020-11-03 2020-11-03 Method, device, equipment and storage medium for allocating resources Pending CN113781080A (en)

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