CN104091278B - Putting method of network advertisement, ad network's platform and Website server - Google Patents
Putting method of network advertisement, ad network's platform and Website server Download PDFInfo
- Publication number
- CN104091278B CN104091278B CN201410331983.7A CN201410331983A CN104091278B CN 104091278 B CN104091278 B CN 104091278B CN 201410331983 A CN201410331983 A CN 201410331983A CN 104091278 B CN104091278 B CN 104091278B
- Authority
- CN
- China
- Prior art keywords
- user
- advertiser
- advertisement
- website server
- information
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Fee Related
Links
- 238000000034 method Methods 0.000 title claims abstract description 27
- 238000013475 authorization Methods 0.000 claims abstract description 55
- 230000005540 biological transmission Effects 0.000 claims abstract description 21
- 230000000694 effects Effects 0.000 description 4
- 210000003811 finger Anatomy 0.000 description 3
- 238000005516 engineering process Methods 0.000 description 2
- 230000011664 signaling Effects 0.000 description 2
- 244000097202 Rathbunia alamosensis Species 0.000 description 1
- 235000009776 Rathbunia alamosensis Nutrition 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 238000005457 optimization Methods 0.000 description 1
- 230000000644 propagated effect Effects 0.000 description 1
- 238000012552 review Methods 0.000 description 1
- 210000003813 thumb Anatomy 0.000 description 1
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The embodiment of the present invention provides a kind of putting method of network advertisement, ad network's platform and Website server.The method includes：The advertiser for receiving Website server transmission pays out instruction, and carrying advertiser pays out amount information during advertiser pays out instruction；Multiple social network sites information are sent to Website server；Receive the target social network sites of the carrying user identity information that Website server sends；Gray a plurality of advertisement is sent to Website server, so that user's selection target advertisement from a plurality of advertisement；Targeted advertisements forwarding data corresponding with user identity information are gathered on target social network sites；Forwarding data according to targeted advertisements determine that targeted advertisements send access authorization for resource and ask after forwarding successfully to Website server, and carrying advertiser in access authorization for resource request pays out amount information, so that Website server provides a user with access authorization for resource.The method makes advertisement putting with more flexibility, is that advertiser brings more valuable advertising results.
Description
Technical field
It is the present embodiments relate to computer internet technical field more particularly to a kind of putting method of network advertisement, wide
Accuse alliance's platform and Website server.
Background technology
The web advertisement be with internet as media releasing, the commercial advertisement propagated, with the advertisement that ad network form is delivered
The principal mode of web advertisement dispensing is turned into.Ad network is mainly made up of ad network's platform, website and advertiser tripartite
, ad network's platform is website, advertiser provides just transaction platform, and advertiser passes through ad network's platform releasing advertisements
Information, and advertising expenditure is paid to ad network's platform, website is responsible for delivering gray advertisement on website, and according to advertisement
The regulation of alliance's platform collects commission.
The adline that current ad network mainly provides includes：By displaying pay, by sales volume charging, by row
For charging, by number of clicks charging etc..Although ad network provides various adlines and selected for website, used for website
For family, can only be passive receive advertisement, the flexibility of advertisement putting is poor, deliver advertisement produce effect be not very bright
It is aobvious.
The content of the invention
The embodiment of the present invention provides a kind of putting method of network advertisement, ad network's platform and Website server, can make
Advertisement putting has more flexibility, is that advertiser brings more valuable advertising results.
On the one hand, the invention provides a kind of putting method of network advertisement, including：
The advertiser for receiving Website server transmission pays out instruction, and carrying advertiser pays out during the advertiser pays out instruction
Amount information；
Multiple social network sites information are sent to the Website server；
Receive the target social network sites of the carrying user identity information that the Website server sends；
Gray a plurality of advertisement is sent to the Website server, so that user's selection target from a plurality of advertisement
Advertisement；
Targeted advertisements forwarding data corresponding with the user identity information are gathered on the target social network sites；
Forwarding data according to the targeted advertisements determine that the targeted advertisements forward the successfully backward Website server
Access authorization for resource request is sent, carrying the advertiser in the access authorization for resource request pays out amount information, so that the website takes
Business device provides a user with access authorization for resource.
On the other hand, the invention provides a kind of putting method of network advertisement, including：
Obtain the paying that is sent on paying webpage of user and read instruction, option information at one's own expense and extensively is sent to the user
Accuse the Shang dynasty and pay option information；
The advertiser for receiving user's transmission pays out instruction, and sending advertiser to ad network's platform pays out instruction, described wide
Carrying advertiser pays out amount information in accusing Shang dynasty pair instruction；
Receive multiple social network sites information that ad network's platform sends；
The target social network sites of user's selection are obtained, and carrying user identity information is sent to ad network's platform
Target social network sites；
Receive the gray a plurality of advertisement that ad network's platform sends；
The targeted advertisements that user selects from a plurality of advertisement are obtained, the target is sent to ad network's platform
Advertisement；
The access authorization for resource request that ad network's platform sends is received, the advertisement is carried in the access authorization for resource request
Shang dynasty pays amount information, provides a user with access authorization for resource.
Another aspect, the invention provides a kind of ad network's platform, including：
Receiver module, the advertiser for receiving Website server transmission pays out instruction, and the advertiser is paid out in instruction
Carry advertiser and pay out amount information；
Sending module, for sending multiple social network sites information to the Website server；
The receiver module, the target for being additionally operable to receive the carrying user identity information that the Website server sends is social
Website；
The sending module, is additionally operable to send gray a plurality of advertisement to the Website server, so that user is from institute
State selection target advertisement in a plurality of advertisement；
Acquisition module, for gathering targeted advertisements corresponding with the user identity information on the target social network sites
Forwarding data；
The sending module, is additionally operable to determine that the targeted advertisements are forwarded successfully according to the forwarding data of the targeted advertisements
Send access authorization for resource to the Website server afterwards to ask, carrying the advertiser in the access authorization for resource request pays out amount of money letter
Breath, so that the Website server provides a user with access authorization for resource.
Another further aspect, the invention provides a kind of Website server, including：
Acquisition module, instruction is read for obtaining the paying that user sends on paying webpage, is sent to the user and paid for oneself
Expense option information and advertiser pay out option information；
Receiver module, the advertiser for receiving user's transmission pays out instruction；
Sending module, instruction is paid out for sending advertiser to ad network's platform, and the advertiser takes in paying out instruction
Band advertiser pays out amount information；
The receiver module, is additionally operable to receive multiple social network sites information that ad network's platform sends, to use
Family selection target social network sites from the multiple social network sites information；
The acquisition module, is additionally operable to obtain the target social network sites of user's selection, and send out to ad network's platform
Send the target social network sites for carrying user identity information；
The receiver module, is additionally operable to receive the gray a plurality of advertisement that ad network's platform sends；
The acquisition module, is additionally operable to obtain the targeted advertisements that user selects from a plurality of advertisement, to the advertisement
Alliance's platform sends the targeted advertisements；
The receiver module, is additionally operable to receive the access authorization for resource request that ad network's platform sends, the resource power
The advertiser is carried in limit request and pay out amount information, provide a user with access authorization for resource.
The present invention provides a kind of putting method of network advertisement, ad network's platform and Website server, by receiving website
The advertiser that server sends pays out instruction, and carrying advertiser pays out amount information during advertiser pays out instruction；To website service
Device sends multiple social network sites information；Receive the target social network sites of the carrying user identity information that Website server sends；To
Website server sends gray a plurality of advertisement, so that user's selection target advertisement from a plurality of advertisement；In target social network
Targeted advertisements forwarding data corresponding with user identity information are gathered on standing；Forwarding data according to targeted advertisements determine that target is wide
Announcement sends access authorization for resource and asks after forwarding successfully to Website server, advertiser is carried in access authorization for resource request and pays out amount of money letter
Breath, so that Website server provides a user with access authorization for resource, can make that user is selective to forward advertisement on social network sites, make
Advertisement putting has more flexibility, and delivers advertisement by social network sites, can make to be looked into the other users of the user-association
See the advertisement of dispensing, be that advertiser brings more valuable advertising results.
Brief description of the drawings
Technical scheme in order to illustrate more clearly the embodiments of the present invention, below by to be used needed for embodiment
Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are some embodiments of the present invention, for this area
For those of ordinary skill, without having to pay creative labor, can also obtain other attached according to these accompanying drawings
Figure.
Fig. 1 is the flow chart of inventive network advertisement placement method embodiment one；
Fig. 2 is the flow chart of inventive network advertisement placement method embodiment two；
Fig. 3 is the signaling process figure of inventive network advertisement placement method embodiment three；
Fig. 4 is the structural representation of ad network's platform embodiment one of the present invention；
Fig. 5 is the structural representation of ad network's platform embodiment two of the present invention；
Fig. 6 is the structural representation of Website server embodiment one of the present invention.
Specific embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention
In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is
A part of embodiment of the present invention, rather than whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art
The every other embodiment obtained on the premise of creative work is not made, belongs to the scope of protection of the invention.
Fig. 1 is the flow chart of inventive network advertisement placement method embodiment one, as shown in figure 1, the execution of the present embodiment
Main body is ad network's platform, can specifically be realized by software mode in ad network's platform.The present embodiment method includes：
Step 101, the advertiser for receiving Website server transmission pays out instruction, and advertiser carries advertiser in paying out instruction
Pay out amount information.
In the present embodiment, before ad network's platform receives advertiser's code command that Website server sends, advertiser
Website corresponding with Website server is main to register and opens an account in ad network's platform respectively, and advertiser is stored in advertising expenditure, and is
Advertisement sets and bids, and ad network's platform can be that the advertisement for bidding higher sets more advertisement putting number of times.
Step 102, multiple social network sites information are sent to Website server.
In the present embodiment, after the advertiser that ad network's platform receives Website server transmission pays out instruction, to net
Site server send multiple social network sites information so that Website server by multiple social network sites presentation of information in paying webpage
On, user's selection target social network sites can be made and the user identity information is carried in the target social network sites of selection.
Wherein, multiple social network sites information are the social network sites information that presently, there are, such as Sina weibo, Renren Network,
Facebook, QQ space etc..
Step 103, receives the target social network sites of the carrying user identity information that Website server sends.
In the present embodiment, the user identity information of carrying is being somebody's turn to do in ad network's platform energy unique mark user profile
The information such as the user name of user, cell-phone number or mailbox.
Step 104, sends gray a plurality of advertisement, so that user's selection target from a plurality of advertisement to Website server
Advertisement.
In the present embodiment, the advertisement that a plurality of advertisement sent to Website server is provided by advertiser, so that website takes
Business device is by multiple advertisements including user's selection target advertisement from a plurality of advertisement, generation on paying webpage, can be made to promote chain
Connect, and forwarded on target social network sites.
Step 105, gathers targeted advertisements forwarding data corresponding with user identity information on target social network sites.
In the present embodiment, after user is forwarded targeted advertisements on target social network sites, ad network's platform can
The corresponding targeted advertisements data of the user identity information are acquired on target social network sites, the corresponding mesh of the ID
Mark the data such as the forwarding quantity of the forwarding data including the targeted advertisements of advertisement, number of reviews, thumb up quantity.Ad network's platform
After the forwarding data to the corresponding targeted advertisements of the ID are acquired, the change of the forwarding data is periodically monitored
Trend, is evaluated with the forwarding effect to the targeted advertisements, and the cycle of setting can be a hour or one day etc., this implementation
Example is not construed as limiting.
Step 106, the forwarding data according to targeted advertisements determine that targeted advertisements send after forwarding successfully to Website server
Access authorization for resource is asked, and carrying advertiser in access authorization for resource request pays out amount information, so that Website server provides a user with money
Source authority.
Specifically, determine that targeted advertisements have passed through the user's according to the forwarding data of targeted advertisements in ad network's platform
After target social network sites are forwarded successfully, send carrying advertiser during access authorization for resource is asked to Website server and pay out amount information,
So that Website server provides a user with access authorization for resource according to the access authorization for resource request that the carrying advertiser pays out amount information.
In the present embodiment, the advertiser sent by receiving Website server pays out instruction, and advertiser takes in paying out instruction
Band advertiser pays out amount information；Multiple social network sites information are sent to Website server；Receive taking for Website server transmission
Target social network sites with user identity information；Gray a plurality of advertisement is sent to Website server, so that user is from described
Selection target advertisement in a plurality of advertisement；Targeted advertisements forwarding number corresponding with user identity information is gathered on target social network sites
According to；Forwarding data according to targeted advertisements determine that targeted advertisements send access authorization for resource and ask after forwarding successfully to Website server,
Advertiser is carried in access authorization for resource request and pay out amount information, so that Website server provides a user with access authorization for resource, can make
User is selective to forward advertisement on social network sites, makes advertisement putting with more flexibility, and is delivered by social network sites
Advertisement, can make to view the advertisement of dispensing with the other users of the user-association, be that advertiser brings more valuable advertisement
Effect.
Further, gray a plurality of advertisement is sent to Website server at step 104, so that user is from a plurality of wide
Selection target advertisement is specially in announcement：
If target social network sites in ad network's platform registration, a plurality of advertisement are not sent to Website server at random；
If target social network sites are in ad network's platform registration, in the target social network sites according to user identity information
Historical information determine a plurality of advertisement, to Website server send determined by a plurality of advertisement.
Specifically, if target social network sites are in ad network's platform registration, ad network's platform can be marked according to the user
The historical information of the target social network sites of knowledge information, analyzes the hobby of the user, it is determined that with the hobby of the user more
Have a plurality of advertisement of correlation, a plurality of advertisement is sent to Website server.The advertisement of personalization can be provided the user, improves wide
Announcement is forwarded success rate, is that advertiser brings more valuable visitor.
Wherein, the historical information of target social network sites is the already present information of target social network sites of the user, including
Editor or forwarding or comment information etc..
Further, targeted advertisements forwarding corresponding with user identity information is gathered on step 105 target social network sites
After data, also include：
Determine the corresponding User Priority of user identity information；Forwarding data according to User Priority, targeted advertisements are true
Determine advertiser and pay user's amount information；User's amount information is paid to user-pay according to advertiser.
Specifically, the number of user's history forwarding targeted advertisements would know that according to user identity information and is forwarded
The forwarding data of each targeted advertisements.The number of the targeted advertisements of user's history forwarding is more and the targeted advertisements that are forwarded
Forward the numerical value of data higher, then illustrate that the user more has value to gray, ad network's platform is set for the user
Priority it is higher.Conversely, the number of the targeted advertisements of user's history forwarding is less or the forwarding of targeted advertisements that is forwarded
The numerical value of data is lower, then illustrate that the user is lower to gray value, and ad network's platform is the preferential of user setting
Level is also lower.
After the priority that ad network's platform determines the corresponding user of user identity information, according to User Priority, mesh
The forwarding data for marking advertisement determine that advertiser pays user's amount information.If User Priority is higher, the forwarding number of targeted advertisements
It is higher according to numerical value, it is determined that advertiser pay that user's amount of money is higher, and User Priority is lower, the forwarding data of targeted advertisements
Numerical value is lower, it is determined that advertiser pay user's amount of money it is lower.
By determining the corresponding User Priority of ID, and according to User Priority, the forwarding data of targeted advertisements
Determine that advertiser pays user's amount information to user-pay, the enthusiasm that user can be encouraged forward advertisement, raising by with
Family carries out the quantity for forwarding other users being associated with the user for bringing to check targeted advertisements.
Fig. 2 is the flow chart of inventive network advertisement placement method embodiment two, as shown in Fig. 2 the execution of the present embodiment
Main body is Website server, can specifically be realized by software mode in Website server.The present embodiment method includes：
Step 201, obtains the paying reading instruction that user sends on paying webpage, and option at one's own expense is sent to the user
Information and advertiser pay out option information.
In the present embodiment, the corresponding website of Website server is main for website sets web page browing system, webpage is divided into and is paid
Take webpage and free webpage, and for each paying webpage sets price, the price that the bigger webpage of visit capacity is set is higher, accesses
The price that the smaller paying webpage of amount is set is lower.Website master can be that paying webpage sets different prices, promote website master
Optimization and innovation to website.And ad code is inserted into paying webpage, option is read to present to pay to user.
When user opens paying webpage obtains information needed, paying webpage is only provided in the forward part of user's information needed
Hold, occur that prompting user charges read option in paying webpage, user reads the rear part of webpage to obtain the paying
The access authorization for resource of content, then read option and send the instruction paid and read, website service to Website server by pay-per-click
After device obtains the paying reading instruction that user sends on paying webpage, option information and advertiser's generation at one's own expense are sent to user
Option information is paid, the payment numerical value that option information and advertiser pay out represented by option information at one's own expense is identical, net
Site server will at one's own expense option and advertiser pay out option include in paying webpage for user select.
Step 202, the advertiser for receiving user's transmission pays out instruction, and sending advertiser to ad network's platform pays out finger
Order, carrying advertiser pays out amount information during advertiser pays out instruction.
Specifically, after user's selection advertiser pays out option, the advertiser that Website server receives user's transmission pays out
Instruction, and advertiser's payment information carrying is sent to ad network's platform in advertiser pays out instruction.When user's choosing
After selecting option at one's own expense, Website server receives the instruction at one's own expense that user sends, and provides the user mode at one's own expense, with
Family at one's own expense after the completion of provide the user access authorization for resource.
Step 203, receives multiple social network sites information that ad network's platform sends.
To be many after Website server receives multiple social network sites information that ad network's platform sends in the present embodiment
Individual social network sites presentation of information on paying webpage, also for user's selection target social network sites.
Step 204, obtains the target social network sites of user's selection, and sends carrying ID to ad network's platform and believe
The target social network sites of breath.
In the present embodiment, the user identity information of carrying is being somebody's turn to do in ad network's platform energy unique mark user profile
The information such as the user name of user, cell-phone number or mailbox.
Step 205, receives the gray a plurality of advertisement that ad network's platform sends.
In the present embodiment, paying webpage is displayed in after the gray a plurality of advertisement that the ad network's platform for receiving sends
On for user's selection target advertisement.
The a plurality of advertisement for receiving can be flat for the random a plurality of advertisement for sending of ad network's platform, or ad network
Platform analyzes the hobby of the user according to the historical information of the target social network sites of the user identity information, it is determined that with the use
The hobby at family has more a plurality of advertisement of correlation.
Step 206, obtains the targeted advertisements that user selects from a plurality of advertisement, and it is wide to send target to ad network's platform
Accuse.
Step 207, receives the access authorization for resource request that ad network's platform sends, and advertiser's generation is carried in access authorization for resource request
Amount information is paid, access authorization for resource is provided a user with.
In the present embodiment, after the access authorization for resource request that carrying advertiser pays out Financial Information is received, Website server
Access authorization for resource is provided a user with, the rear partial content of paying webpage is presented in paying webpage.
In the present embodiment, instruction is read in the paying sent on paying webpage by obtaining user, is sent certainly to the user
Payment option information and advertiser pay out option information；The advertiser for receiving user's transmission pays out instruction, to ad network's platform
Send advertiser and pay out instruction, carrying advertiser pays out amount information during advertiser pays out instruction；Receive ad network's platform hair
The multiple social network sites information sent；The target social network sites of user's selection are obtained, and carrying user is sent to ad network's platform
The target social network sites of identification information；Receive the gray a plurality of advertisement that ad network's platform sends；User is obtained from a plurality of
The targeted advertisements selected in advertisement, the targeted advertisements are sent to ad network's platform；Receive the money that ad network's platform sends
Source authority request, carries the advertiser and pays out amount information in access authorization for resource request, provides a user with access authorization for resource.Can make
User is selective to forward advertisement on social network sites, makes advertisement putting with more flexibility, and is delivered by social network sites
Advertisement, can make to view the advertisement of dispensing with the other users of the user-association, be that advertiser brings more valuable advertisement
Effect.
Fig. 3 is the signaling process figure of inventive network advertisement placement method embodiment three, as shown in figure 3, the present embodiment
Method includes：
Step 301, user sends paying on paying webpage and reads instruction to Website server.
Step 302, to user transmission, option information and advertiser pay out option information to Website server at one's own expense.
Step 303, user sends advertiser and pays out instruction to Website server.
Step 304, Website server sends advertiser and pays out instruction to ad network's platform, and advertiser takes in paying out instruction
Band advertiser pays out amount information.
Step 305, ad network's platform sends multiple social network sites information to Website server.
Step 306, Website server sends multiple social network sites information to user.
Step 307, user sends the target social network sites of selection to Website server, and ID is carried in targeted website
Information.
Step 308, Website server sends the target social network sites for carrying user identity information to ad network's platform.
Step 309, ad network's platform sends gray a plurality of advertisement to Website server.
Step 310, a plurality of advertisement that Website server sends to user.
Step 311, user's selection target advertisement, and targeted advertisements are forwarded to target social network sites.
Step 312, user sends the targeted advertisements of selection to Website server.
Step 313, Website server sends targeted advertisements to ad network's platform.
Step 314, ad network's platform gathers targeted advertisements corresponding with user identity information on target social network sites
Forwarding data.
Step 315, ad network's platform determines that targeted advertisements forward successfully backward net according to the forwarding data of targeted advertisements
Site server sends access authorization for resource request, and carrying advertiser in access authorization for resource request pays out amount information, so that Website server
Provide a user with access authorization for resource.
Step 316, Website server provides a user with access authorization for resource.
In the present embodiment, paying is sent on paying webpage by user and reads instruction to Website server, and send wide
Accuse the Shang dynasty and pay instruction to Website server, the advertiser that Website server will carry user identity information pays out instruction and is sent to
Alliance of advertiser platform, makes user's selection target social network sites and targeted advertisements, user on target social network sites to target
After advertisement is forwarded successfully, access authorization for resource is provided the user, can make that user is selective to forward advertisement on social network sites, made wide
Accuse to deliver and have more flexibility, and advertisement is delivered by social network sites, can make to be checked with the other users of the user-association
It is that advertiser brings more valuable advertising results to the advertisement delivered.
Fig. 4 is the structural representation of ad network's platform embodiment one of the present invention, as shown in figure 4, ad network's platform
Including：Receiver module 401, sending module 402 and acquisition module 403.
Wherein, receiver module 401, the advertiser for receiving Website server transmission pays out instruction, and advertiser pays out finger
Advertiser is carried in order and pays out amount information.Sending module 402, for sending multiple social network sites information to Website server.
Receiver module 401, is additionally operable to receive the target social network sites of the carrying user identity information that Website server sends.Sending module
402, it is additionally operable to send gray a plurality of advertisement to Website server, so that user's selection target advertisement from a plurality of advertisement.
Acquisition module 403, for gathering targeted advertisements forwarding data corresponding with user identity information on target social network sites.Send
Module 402, is additionally operable to determine that targeted advertisements send money after forwarding successfully to Website server according to the forwarding data of targeted advertisements
Source authority request, carries advertiser and pays out amount information, so that Website server provides a user with resource in access authorization for resource request
Authority.
Ad network's platform of the present embodiment can be used for performing the technical scheme of embodiment of the method shown in Fig. 1, its realization
Principle is similar to, and here is omitted.
Fig. 5 is the structural representation of ad network's platform embodiment two of the present invention, as shown in figure 5, ad network's platform
Including receiver module 501, sending module 502, acquisition module 503, determining module 504 and payment module 505.
Wherein, receiver module 501, the advertiser for receiving Website server transmission pays out instruction, and advertiser pays out finger
Advertiser is carried in order and pays out amount information.Sending module 502, for sending multiple social network sites information to Website server.
Receiver module 501, is additionally operable to receive the target social network sites of the carrying user identity information that Website server sends.Sending module
502, it is additionally operable to send gray a plurality of advertisement to Website server, so that user's selection target advertisement from a plurality of advertisement.
Acquisition module 503, for gathering targeted advertisements forwarding data corresponding with user identity information on target social network sites.Send
Module 502, is additionally operable to determine that targeted advertisements send money after forwarding successfully to Website server according to the forwarding data of targeted advertisements
Source authority request, carries advertiser and pays out amount information, so that Website server provides a user with resource in access authorization for resource request
Authority.
Further, sending module 502, if not registered in ad network's platform specifically for target social network sites, to
Website server sends a plurality of advertisement at random；If target social network sites are in ad network's platform registration, according to ID
Historical information of the information in target social network sites determines a plurality of advertisement, and identified a plurality of advertisement is sent to Website server.
Further, it is determined that module 504, for gathering target corresponding with user identity information on target social network sites
After advertisement forwarding data, the corresponding User Priority of user identity information is determined.Determining module 504, is additionally operable to according to user
Priority, the forwarding data of targeted advertisements determine that advertiser pays user's amount information.Payment module 505, for according to advertisement
Payment information phase user-pay.
In the present embodiment, historical information of the sending module 502 in the target social network sites of user identity information determines
A plurality of advertisement, it is determined that a plurality of advertisement be a plurality of advertisement with the hobby of the user with more correlation, can be user
Personalized advertisement is provided, the success rate that advertisement is forwarded is improved, is that advertiser brings more valuable visitor.
In the present embodiment, the corresponding User Priority of ID is determined by determining module 504, and according to user priority
Level, the forwarding data of targeted advertisements determine that advertiser pays user's amount information, by payment module 505 according to advertisement payment
Information to user-pay, the enthusiasm that user can be encouraged to forward advertisement, improve by user forward bring with the use
Other associated users of family check the quantity of targeted advertisements.
Fig. 6 is the structural representation of Website server embodiment one of the present invention, as shown in fig. 6, the Website server includes
Acquisition module 601, receiver module 602 and sending module 603.
Wherein, acquisition module 601, read instruction, to the user for obtaining the paying that user sends on paying webpage
Option information and advertiser pay out option information at one's own expense for transmission.Receiver module 602, the advertiser's generation for receiving user's transmission
Pay instruction.Sending module 603, instruction is paid out for sending advertiser to ad network's platform, and advertiser carries in paying out instruction
Advertiser pays out amount information.Receiver module 602, is additionally operable to receive multiple social network sites information that ad network's platform sends,
So that user's selection target social network sites from multiple social network sites information.Acquisition module 601, is additionally operable to obtain user's selection
Target social network sites, and the target social network sites for carrying user identity information are sent to ad network's platform.Receiver module 602,
It is additionally operable to receive the gray a plurality of advertisement that ad network's platform sends.Acquisition module 601, is additionally operable to obtain user from a plurality of
The targeted advertisements selected in advertisement, targeted advertisements are sent to ad network's platform.Receiver module 602, is additionally operable to receive advertisement connection
The access authorization for resource request that alliance's platform sends, carries advertiser and pays out amount information in access authorization for resource request, provides a user with resource
Authority.
The Website server of the present embodiment can be used for performing the technical scheme of embodiment of the method shown in Fig. 2, and it realizes former
Reason is similar, and here is omitted.
One of ordinary skill in the art will appreciate that：Realizing all or part of step of above-mentioned each method embodiment can lead to
The related hardware of programmed instruction is crossed to complete.Foregoing program can be stored in a computer read/write memory medium.The journey
Sequence upon execution, performs the step of including above-mentioned each method embodiment；And foregoing storage medium includes：ROM, RAM, magnetic disc or
Person's CD etc. is various can be with the medium of store program codes.
Finally it should be noted that：Various embodiments above is merely illustrative of the technical solution of the present invention, rather than its limitations；To the greatest extent
Pipe has been described in detail with reference to foregoing embodiments to the present invention, it will be understood by those within the art that：Its according to
The technical scheme described in foregoing embodiments can so be modified, or which part or all technical characteristic are entered
Row equivalent；And these modifications or replacement, the essence of appropriate technical solution is departed from various embodiments of the present invention technology
The scope of scheme.
Claims (8)
1. a kind of putting method of network advertisement, it is characterised in that including：
The advertiser for receiving Website server transmission pays out instruction, and carrying advertiser pays out the amount of money during the advertiser pays out instruction
Information；
Multiple social network sites information are sent to the Website server；
Receive the target social network sites of the carrying user identity information that the Website server sends；
Gray a plurality of advertisement is sent to the Website server, so that user's selection target from a plurality of advertisement is wide
Accuse；
Targeted advertisements forwarding data corresponding with the user identity information are gathered on the target social network sites；
Forwarding data according to the targeted advertisements determine that the targeted advertisements send after forwarding successfully to the Website server
Access authorization for resource is asked, and carrying the advertiser in the access authorization for resource request pays out amount information, so that the Website server
Provide a user with access authorization for resource.
2. method according to claim 1, it is characterised in that described to send gray a plurality of to the Website server
Advertisement, specifically includes：
If the target social network sites in ad network's platform registration, do not send a plurality of wide at random to the Website server
Accuse；
If the target social network sites are in ad network's platform registration, the target social network according to the user identity information
Historical information in standing determines a plurality of advertisement, and identified a plurality of advertisement is sent to the Website server.
3. method according to claim 1, it is characterised in that described to be gathered on the target social network sites and the use
After targeted advertisements forwarding data corresponding to family identification information, also include：
Determine the corresponding User Priority of user identity information；
Forwarding data according to the User Priority, the targeted advertisements determine that advertiser pays user's amount information；
User's amount information is paid to user-pay according to the advertiser.
4. a kind of putting method of network advertisement, it is characterised in that including：
The paying reading instruction that user sends on paying webpage is obtained, option information and advertiser at one's own expense are sent to the user
Pay out option information；
The advertiser for receiving user's transmission pays out instruction, and sending advertiser to ad network's platform pays out instruction, the advertiser
Carrying advertiser pays out amount information in paying out instruction；
Receive multiple social network sites information that ad network's platform sends；
The target social network sites of user's selection are obtained, and the target for carrying user identity information is sent to ad network's platform
Social network sites；
Receive the gray a plurality of advertisement that ad network's platform sends；
The targeted advertisements that user selects from a plurality of advertisement are obtained, it is wide to send the target to ad network's platform
Accuse；
The access authorization for resource request that ad network's platform sends is received, advertiser's generation is carried in the access authorization for resource request
Amount information is paid, access authorization for resource is provided a user with.
5. a kind of ad network's platform, it is characterised in that including：
Receiver module, the advertiser for receiving Website server transmission pays out instruction, and the advertiser carries in paying out instruction
Advertiser pays out amount information；
Sending module, for sending multiple social network sites information to the Website server；
The receiver module, is additionally operable to receive the target social network of the carrying user identity information that the Website server sends
Stand；
The sending module, is additionally operable to send gray a plurality of advertisement to the Website server, so that user is from described more
Selection target advertisement in bar advertisement；
Acquisition module, for gathering targeted advertisements forwarding corresponding with the user identity information on the target social network sites
Data；
The sending module, is additionally operable to determine that the targeted advertisements are forwarded successfully backward according to the forwarding data of the targeted advertisements
The Website server sends access authorization for resource request, and carrying the advertiser in the access authorization for resource request pays out amount information,
So that the Website server provides a user with access authorization for resource.
6. ad network's platform according to claim 5, it is characterised in that the sending module specifically for：
If the target social network sites in ad network's platform registration, do not send a plurality of wide at random to the Website server
Accuse；
If the target social network sites are in ad network's platform registration, according to the user identity information in target social network
Historical information in standing determines a plurality of advertisement, and identified a plurality of advertisement is sent to the Website server.
7. ad network's platform according to claim 5, it is characterised in that also include：
Determining module, targeted advertisements corresponding with the user identity information are gathered for described on the target social network sites
After forwarding data, the corresponding User Priority of user identity information is determined；
The determining module, is additionally operable to determine advertiser's branch according to the forwarding data of the User Priority, the targeted advertisements
Pay user's amount information；
Payment module, for paying user's amount information to user-pay according to the advertiser.
8. a kind of Website server, it is characterised in that including：
Acquisition module, instruction is read for obtaining the paying that user sends on paying webpage, is sent to the user and selected at one's own expense
Item information and advertiser pay out option information；
Receiver module, the advertiser for receiving user's transmission pays out instruction；
Sending module, instruction is paid out for sending advertiser to ad network's platform, and the advertiser carries wide in paying out instruction
Accuse the Shang dynasty and pay amount information；
The receiver module, is additionally operable to receive multiple social network sites information that ad network's platform sends so that user from
Selection target social network sites in the multiple social network sites information；
The acquisition module, is additionally operable to obtain the target social network sites of user's selection, and take to ad network's platform transmission
Target social network sites with user identity information；
The receiver module, is additionally operable to receive the gray a plurality of advertisement that ad network's platform sends；
The acquisition module, is additionally operable to obtain the targeted advertisements that user selects from a plurality of advertisement, to the ad network
Platform sends the targeted advertisements；
The receiver module, is additionally operable to receive the access authorization for resource request that ad network's platform sends, and the access authorization for resource please
Ask the middle carrying advertiser to pay out amount information, provide a user with access authorization for resource.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410331983.7A CN104091278B (en) | 2014-07-11 | 2014-07-11 | Putting method of network advertisement, ad network's platform and Website server |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410331983.7A CN104091278B (en) | 2014-07-11 | 2014-07-11 | Putting method of network advertisement, ad network's platform and Website server |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN104091278A CN104091278A (en) | 2014-10-08 |
| CN104091278B true CN104091278B (en) | 2017-06-06 |
Family
ID=51638993
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410331983.7A Expired - Fee Related CN104091278B (en) | 2014-07-11 | 2014-07-11 | Putting method of network advertisement, ad network's platform and Website server |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN104091278B (en) |
Families Citing this family (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR101725806B1 (en) * | 2015-10-30 | 2017-04-11 | 주식회사 공팔리터 | Method for advertisement or sales of product using based on social network service activity of user |
| CN106779813A (en) * | 2016-11-28 | 2017-05-31 | 加和（北京）信息科技有限公司 | A kind of advertisement placement method, device and system |
| CN109784960B (en) * | 2017-11-10 | 2024-05-14 | 北京奇虎科技有限公司 | Creative automatic auditing method, device and equipment |
| CN110148014B (en) * | 2019-04-24 | 2023-12-05 | 深圳市元征科技股份有限公司 | Information processing method, information processing device, blockchain node equipment and storage medium |
| CN112464110B (en) * | 2020-12-15 | 2023-04-28 | 上海云鱼智能科技有限公司 | Method, device, server, client, terminal and storage medium for conducting vein promotion in application with social function |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101385043A (en) * | 2006-02-21 | 2009-03-11 | 赵炯久 | Advertising management and searching system through bidirectional searching and monitoring |
| CN101561909A (en) * | 2008-04-18 | 2009-10-21 | 万朝峰 | Network advertisement system for actively searching and paying users in self-service type |
Family Cites Families (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20080189169A1 (en) * | 2007-02-01 | 2008-08-07 | Enliven Marketing Technologies Corporation | System and method for implementing advertising in an online social network |
| CA2695794C (en) * | 2007-08-20 | 2016-07-05 | Facebook, Inc. | Targeting advertisements in a social network |
| CN101661592A (en) * | 2008-08-25 | 2010-03-03 | 冼剑光 | Method for releasing advertisements by real social network |
| CN102004726A (en) * | 2009-09-01 | 2011-04-06 | 好旺角（厦门）电子科技有限公司 | Advertisement alliance-based advertising method |
-
2014
- 2014-07-11 CN CN201410331983.7A patent/CN104091278B/en not_active Expired - Fee Related
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101385043A (en) * | 2006-02-21 | 2009-03-11 | 赵炯久 | Advertising management and searching system through bidirectional searching and monitoring |
| CN101561909A (en) * | 2008-04-18 | 2009-10-21 | 万朝峰 | Network advertisement system for actively searching and paying users in self-service type |
Also Published As
| Publication number | Publication date |
|---|---|
| CN104091278A (en) | 2014-10-08 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US11397961B2 (en) | Program, system, and method for linking community programs and merchants in a marketing program | |
| US9684890B2 (en) | System and method for collecting and disbursing electronic gratuities | |
| CN104091278B (en) | Putting method of network advertisement, ad network's platform and Website server | |
| CN107146077B (en) | Payment method, corresponding portable terminal and third-party payment platform | |
| US20120284100A1 (en) | Methods for facilitating advertising and commercial transactions | |
| US20140032283A1 (en) | System and method for Multi Merchant Next Hop Purchase Incentive Network | |
| RU2013101602A (en) | BUYER LOYALTY SYSTEM IN RESTAURANT AND RETAIL NETWORKS USING WEB SERVERS, MOBILE COMMUNICATIONS AND TERMINALS AT THE POINT OF SALES | |
| CN108846713A (en) | Advertisement placement method and device | |
| KR20130018430A (en) | System and method for providing discount contents for products with expiration dates | |
| KR20150050792A (en) | Membership benefit service method using electronic receipt, membership benefit service apparatus and system therefor | |
| CN106570715A (en) | Information recommendation method, device and system | |
| CN108415970B (en) | Search result sort method, device, electronic equipment and storage medium | |
| US20140222535A1 (en) | Method and system for card marketing using expenditure details of an individual | |
| US20220405776A1 (en) | Transaction Linking To A Merchant Chat With Vicinity Resident | |
| JP2021523453A (en) | Welfare type discount mall system and its operation method | |
| CN105931090A (en) | Electronic bill sending method and device | |
| US20170221098A1 (en) | Method and server for promoting sales in a brick-and-mortar store | |
| KR20130015041A (en) | Method and system for providing commerce service | |
| US20140164057A1 (en) | Systems and methods for determining consumer purchasing behavior | |
| US11222328B2 (en) | Method for providing mobile gift card issuance service, and server apparatus and system therefor | |
| KR20130035663A (en) | System and user terminal for providing personal appstore | |
| CN110264191A (en) | A kind of Risk Identification Method and device of payment | |
| US11783367B2 (en) | Linking a transaction with a merchant to an interaction with an augmented reality advertisement | |
| CN108898442A (en) | A kind of method of commerce and system based on human connection recommended information | |
| CN107018196A (en) | The aesthstic cultural spreading method in east based on wechat and platform |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| CB02 | Change of applicant information |
Address after: Suzhou City, Jiangsu Province, Suzhou Industrial Park 215123 Xinghu Street No. 328 Creative Industry Park 15 building 401 Applicant after: SUZHOU KKEYE TECHNOLOGY Co.,Ltd. Address before: Suzhou City, Jiangsu Province, Suzhou Industrial Park 215123 Xinghu Street No. 328 Creative Industry Park 15 building 401 Applicant before: SUZHOU KKEYE DATA TECHNOLOGY CO.,LTD. |
|
| CB02 | Change of applicant information | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20170606 |