CN109784960B

CN109784960B - Creative automatic auditing method, device and equipment

Info

Publication number: CN109784960B
Application number: CN201711106124.8A
Authority: CN
Inventors: 陈东
Original assignee: Beijing Qihoo Technology Co Ltd
Current assignee: Beijing Qihoo Technology Co Ltd
Priority date: 2017-11-10
Filing date: 2017-11-10
Publication date: 2024-05-14
Anticipated expiration: 2037-11-10
Also published as: CN109784960A

Abstract

The invention discloses a creative automatic auditing method, device and equipment, and relates to the technical field of computers. The method comprises the following steps: receiving advertisement creative data uploaded by each advertisement account; capturing landing pages of each advertising creative data by utilizing a web crawler; screenshot is carried out on the landing page, and a preview screenshot is obtained; and judging whether the advertising creative data is allowed to pass the auditing according to the preview screenshot. The technical problems that the existing creative auditing method is high in labor cost, long in time consumption and low in manual auditing efficiency are solved. The method has the beneficial effects of reducing labor cost, consuming time and improving auditing efficiency.

Description

Creative automatic auditing method, device and equipment

Technical Field

The invention relates to the technical field of computers, in particular to a creative automatic auditing method, device and equipment.

Background

RTB (Real Time Bidding, real-time bidding), a bidding technique that utilizes third-party technology to evaluate and bid on millions of websites for each user's presentation behavior. Unlike mass purchasing placement frequency, real-time bidding avoids invalid audience arrival and makes purchases for meaningful users. The core of the system is DSP (DEMAND SITE Platform), RTB can bring more advertising sales volume for media, realize automation of the sales process and reduce expenditure of various expenses. And with the rapid popularization of smart phones and the gradual maturity of mobile network environments, the mobile DSP market will be further explored, and programmed purchasing will become a major trend in the digital marketing era.

In order to rapidly participate in the bidding of the traffic, the advertiser at the DSP end can upload a lot of advertisement creative data, and in order to ensure that the advertisement creative data uploaded by each advertiser has no potential safety hazard or meets the advertisement creative standard of the RTB system, all the advertisement creative data uploaded by the advertiser are required to be checked, and the existing advertisement creative data checking method basically adopts manual checking. But the advertisement creative data uploaded by advertisers is huge in quantity, if all of the advertisement creative data are manually audited, the labor cost is high, the time consumption is long, and the manual audit efficiency is low.

Disclosure of Invention

The present invention has been made in view of the above problems, and has as its object to provide a creative automatic auditing method, a creative automatic auditing apparatus and a corresponding creative automatic auditing device that overcome or at least partially solve the above problems.

According to one aspect of the present invention, there is provided an automated creative auditing method, including:

receiving advertisement creative data uploaded by each advertisement account;

capturing landing pages of each advertising creative data by utilizing a web crawler;

Screenshot is carried out on the landing page, and a preview screenshot is obtained;

And judging whether the advertising creative data is allowed to pass the auditing according to the preview screenshot.

Optionally, the step of determining whether to allow the ad creative data to pass the audit based on the preview screen shot includes:

judging whether the preview screenshot has bad picture content or not;

And if the preview screenshot has bad picture content, not allowing the advertisement creative data to pass the audit.

Comparing the preview screenshot with the image of the advertising creative data, and judging whether the preview screenshot has a blank area which is not matched with the image of the advertising creative data;

if the preview screen shot has a blank region that does not match the image of the advertising creative data, the advertising creative data is not allowed to pass the review.

Optionally, the step of comparing the preview screenshot with the image of the ad creative data to determine whether the preview screenshot has a blank area that does not match the image of the ad creative data includes:

adjusting the preview screenshot and the image of the advertising creative data to the same size image;

and comparing pixels at the same position, and judging whether the preview screenshot has a blank area which is not matched with the image of the advertising creative data.

Optionally, before the step of crawling landing pages of each ad creative data with the web crawler, further comprising:

merging the advertising creative data with different advertising IDs but the same advertising creative content in the advertising creative data, and entering the merged advertising creative data into a landing page for grabbing the advertising creative data by using a web crawler.

Optionally, after the step of crawling landing pages of each ad creative data with the web crawler, further comprising:

judging whether the landing page meets a preset landing page standard or not;

if the landing page does not meet the preset landing page standard, the advertisement creative data is not allowed to pass the audit;

if the landing page meets the preset landing page standard, entering a step of capturing the landing page to obtain a preview capture.

Optionally, the step of determining whether the landing page meets a preset landing page standard includes:

Judging whether all the webpage links contained in the landing page correspond to target content; if the webpage links contained in the landing page do not all correspond to the target content, confirming that the landing page does not accord with a preset landing page standard;

And/or judging whether the target content corresponding to each webpage link contained in the landing page is matched with the page description of the advertising creative statement; if the target content corresponding to each webpage link contained in the landing page is not matched with the page description of the advertisement creative statement, confirming that the landing page does not meet a preset landing page standard;

And/or judging whether the layout of the target content corresponding to each webpage link contained in the landing page accords with a preset page layout grade; if the layout of the target content corresponding to each webpage link contained in the landing page does not accord with the preset page layout grade, confirming that the landing page does not accord with the preset landing page standard;

And/or judging whether target content corresponding to each webpage link contained in the landing page contains junk information or not; and if the target content corresponding to each webpage link contained in the landing page contains junk information, confirming that the landing page does not accord with a preset landing page standard.

Optionally, after the step of determining whether to allow the ad creative data to pass the audit according to the preview screenshot, the method further includes:

Acquiring expected revenue value data of each advertisement creative data aiming at each advertisement creative data passing the auditing;

And determining the auditing priority of the advertising creative data according to the expected income value data of the advertising creative data.

Optionally, the step of obtaining expected revenue value data for each ad creative data that passes the audit includes:

Acquiring account balance of an advertisement account to which the advertisement creative data belongs;

and predicting expected income value data of the advertising creative data according to the account balance.

Aiming at each advertisement creative data passing the auditing, acquiring a historical delivery record of an advertisement account to which the advertisement creative data belongs and a currently set conditional option for the advertisement creative;

And determining the auditing priority of the advertising creative data according to the historical delivery record and the conditional options.

Optionally, the method further comprises:

Receiving traffic sent by an advertisement trading platform;

And selecting one advertisement creative data from the advertisement database as a response of the flow to return to the advertisement trading platform according to the auditing priority of each advertisement creative data and the attribute of the flow.

According to another aspect of the present invention, there is provided an automated creative auditing apparatus including:

The advertisement creative data receiving module is used for receiving the advertisement creative data uploaded by each advertisement account;

The landing page grabbing module is used for grabbing landing pages of the advertising creative data by utilizing the web crawlers;

the preview screenshot obtaining module is used for obtaining a preview screenshot by screenshot the landing page;

and the auditing judging module is used for judging whether the advertising creative data is allowed to pass auditing according to the preview screenshot.

Optionally, the audit judging module includes:

the bad content judging sub-module is used for judging whether bad picture content exists in the preview screenshot or not;

and the first audit failed confirmation sub-module is used for not allowing the advertising creative data to pass the audit if the preview screenshot has bad picture content.

Optionally, the audit judging module includes:

A blank region judging sub-module, configured to compare the preview screenshot with the image of the ad creative data, and judge whether the preview screenshot has a blank region that does not match with the image of the ad creative data;

the second review failed validation sub-module is configured to disallow passage of the ad creative data if the preview screenshot has a blank area that does not match the image of the ad creative data.

Optionally, the blank area judging sub-module includes:

a size adjustment unit configured to adjust the preview screenshot and the image of the advertising creative data to images of the same size;

And the blank area judging unit is used for comparing pixels at the same position and judging whether the preview screenshot has a blank area which is not matched with the image of the advertising creative data.

Optionally, before the landing page grabbing module, the method further includes:

And the advertisement creative data merging module is used for merging the advertisement creative data with different advertisement IDs and the same advertisement creative content in the advertisement creative data, and entering the merged advertisement creative data into the landing page grabbing module.

Optionally, after the landing page grabbing module, the method further includes:

The landing page standard judging module is used for judging whether the landing page meets a preset landing page standard or not; if the landing page does not accord with the preset landing page standard, entering an unverified passing module; if the landing page meets the preset landing page standard, entering a preview screenshot acquisition module;

and the non-auditing passing module is used for not allowing the advertising creative data to pass the auditing.

Optionally, the landing page standard judging module includes:

The target content judging sub-module is used for judging whether all the webpage links contained in the landing page correspond to target content; if the webpage links contained in the landing page do not all correspond to the target content, confirming that the landing page does not accord with a preset landing page standard;

And/or a page description judging sub-module, configured to judge whether target content corresponding to each web page link included in the landing page is matched with the page description of the advertisement creative statement; if the target content corresponding to each webpage link contained in the landing page is not matched with the page description of the advertisement creative statement, confirming that the landing page does not meet a preset landing page standard;

And/or a page layout judging sub-module, configured to judge whether the layout of the target content corresponding to each web page link included in the landing page meets a preset page layout level; if the layout of the target content corresponding to each webpage link contained in the landing page does not accord with the preset page layout grade, confirming that the landing page does not accord with the preset landing page standard;

and/or a junk information judging sub-module, configured to judge whether target content corresponding to each web page link included in the landing page includes junk information; and if the target content corresponding to each webpage link contained in the landing page contains junk information, confirming that the landing page does not accord with a preset landing page standard.

Optionally, after the audit judging module, the method further includes:

The expected revenue value acquisition module is used for acquiring expected revenue value data of each advertisement creative data aiming at each advertisement creative data passing the verification;

And the first auditing priority determining module is used for determining the auditing priority of the advertising creative data according to the expected income value data of the advertising creative data.

Optionally, the expected revenue value acquisition module includes:

an account balance obtaining sub-module, configured to obtain an account balance of an advertisement account to which the advertisement creative data belongs;

and the expected revenue value estimation sub-module is used for estimating expected revenue value data of the advertising creative data according to the account balance.

Optionally, after the audit judging module, the method further includes:

the history record and condition acquisition module is used for acquiring the history release record of the advertisement account to which the advertisement creative data belongs and the currently set condition options of the advertisement creative aiming at each advertisement creative data passing the auditing;

And the second auditing priority determining module is used for determining the auditing priority of the advertising creative data according to the historical delivery record and the conditional options.

Optionally, the method further comprises:

the flow receiving module is used for receiving the flow sent by the advertisement trading platform;

and the advertisement creative data selection module is used for selecting one advertisement creative data from the advertisement database as the response of the flow to return to the advertisement trading platform according to the auditing priority of each advertisement creative data and the attribute of the flow.

According to another aspect of the present invention, there is provided a creative automation auditing apparatus including:

A memory loaded with a plurality of executable instructions;

a processor executing the plurality of executable instructions; the plurality of executable instructions includes a method of performing the steps of:

receiving advertisement creative data uploaded by each advertisement account;

According to the creative automatic auditing method, the advertising creative data uploaded by each advertising account can be received; capturing landing pages of each advertising creative data by utilizing a web crawler; screenshot is carried out on the landing page, and a preview screenshot is obtained; and judging whether the advertising creative data is allowed to pass the auditing according to the preview screenshot. Therefore, the technical problems that the existing creative auditing method is high in labor cost, long in time consumption and low in manual auditing efficiency are solved. The method has the beneficial effects of reducing labor cost, consuming time and improving auditing efficiency.

The foregoing description is only an overview of the present invention, and is intended to be implemented in accordance with the teachings of the present invention in order that the same may be more clearly understood and to make the same and other objects, features and advantages of the present invention more readily apparent.

Drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to designate like parts throughout the figures. In the drawings:

FIG. 1 illustrates a flow chart of steps of a creative automated review method according to one embodiment of the present invention;

FIG. 1A shows a schematic diagram of an RTB process according to one embodiment of the present invention;

FIG. 2 illustrates a flow chart of steps of a creative automated review method according to one embodiment of the present invention;

FIG. 3 illustrates a flow chart of steps of a creative automated review method according to one embodiment of the present invention;

FIG. 4 illustrates a schematic diagram of a creative automated auditing apparatus according to one embodiment of the present invention;

FIG. 5 illustrates a schematic diagram of a creative automated auditing apparatus according to one embodiment of the present invention;

FIG. 6 illustrates a schematic diagram of a creative automated auditing apparatus according to one embodiment of the present invention; and

Figure 7 illustrates a schematic diagram of a seed creative automated auditing apparatus according to one embodiment of the present invention.

Detailed Description

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

Example 1

The embodiment of the invention provides a creative automatic auditing method.

Referring to FIG. 1, a flowchart of steps of a creative automated review method is shown in an embodiment of the present invention.

Step 110, receiving each advertisement creative data uploaded by each advertisement account.

RTB is a bidding technique that utilizes third party technology to evaluate and bid on millions of websites for each user's presentation behavior. As shown in fig. 1A, which is a schematic diagram of an RTB process, the RTB process involves an Ad Exchange (ADX) Platform, a DSP, and a vendor Platform (SSP). The core of the system is a DSP platform, and the DSP platform is like a command part for displaying advertisement bid delivery: the first step is to send a request with user presentation information through its data tracking capability; the second step, the DSP platform calculates the user display value according to the pre-estimation algorithm and returns the bid to the bid response engine; and thirdly, sending an instruction to an advertisement transaction system, loading advertisement codes to all large media, and finally transmitting the advertisement codes to the most accurate user.

Among other things, the DSP platform allows advertisers and advertising agencies to more conveniently access and more efficiently purchase advertising inventory because the platform aggregates inventory of various advertising exchange platforms. With this platform, there is no need to present another cumbersome purchase step-purchase request. SSPs can let publishers also intervene in advertisement transactions, making their inventory ad slots available. With this platform, publishers want their inventory ad slots to be able to get the highest effective display cost per thousand without having to sell at a low price. An open, online advertising marketplace (similar to a stock exchange) that can link publishers and advertisers together. The inventory of ad spots in the trading platform need not be premium inventory, but may be found therein as long as the publisher wants to offer.

The following illustrates the specific procedure of RTB:

Step 1, a user accesses a media website, such as website a, using a browser. Website a presents the content of the website, such as news, to the user. At the same time, the media web site may also present advertisements to the user on some ad spots. Although the main job of the media web site is to present high quality content to users, money is also required to be earned through advertising so that the service of providing content can be continued. They can sell advertising inventory using their own sales team. However, RTB is an increasingly important channel for media websites to sell advertising inventory. Here we assume that website a decides to sell the upper right ad slot by RTB.

And 2, transmitting the information to an advertisement trading platform by the website A. The information transferred includes URL (Uniform Resource Locator ), advertisement location, user Cookie ID (Cookie Identity, cookie identification code), and the like.

And 3, organizing one bid by the advertisement trading platform, and sending flow bid responses to a plurality of DSPs. Suppose advertiser 1 is one of the DSPs.

And step 4, when the DSP server corresponding to the advertiser 1 receives the flow bidding response of the advertising trading platform, transmitting the data to a bidding engine.

And step 5, the bidding engine sends the user ID to the user and advertiser information database to see whether the user and the advertiser's requirements are matched.

And 6, the bidding engine receives the information of the user and the advertiser and decides whether to participate in bidding and bidding price.

In step 7, the bid engine generates a bid response and communicates it to the DSP server. The bid response includes bid price and other information such as from which ad server the ad creative was obtained.

And 8, the DSP server corresponding to the advertiser 1 sends a bid response to the advertisement trading platform.

And 9, the advertisement trading platform performs auction after receiving the responses of all the DSP servers or reaching the deadline. For example, the deadline of the ad exchange is 100ms, then it is meant that the time difference between sending the traffic bid response and receiving the DSP bid response by the ad exchange is within the deadline. Suppose advertiser 1is the winner of the current advertising bid transaction.

Step 10, the advertising exchange notifies the user of the winner of the browser auction. The browser sends an advertisement exposure request to an advertisement server where the advertisement creative resides.

Step 11, the advertisement server sends the advertisement creative to the user's browser.

Step 12, the user sees the advertisement on the website. Then if the user is interested in the advertisement he clicks on the advertisement and enters the advertiser's landing page. The user browses the advertiser's web site and may take further action. For example, if the advertiser is a home electronics sub-commerce company, the user may conduct a purchase on an e-commerce web site.

The advertisement account in the embodiment of the invention is the account corresponding to the advertiser, and the advertisement creative data is the data corresponding to the advertisement creative. To audit the ad creative data uploaded by the ad accounts, it is first necessary to receive each ad creative data uploaded by each ad account. The ad creative data may include ad material uploaded by the ad accounts to participate in the bid, ad creatives, etc., and embodiments of the present invention are not limited in this regard.

Step 120, crawling landing pages of each advertising creative data with a web crawler.

The Web crawler is also called Web Spider (Web Spider), web page chaser and the like, and is a program or script for automatically capturing Web information according to a certain rule. Web crawlers typically find web pages by their link addresses. For example, it may start from a certain page (usually the top page) of the website, read the content of the web page, find other link addresses in the web page, and then find the next web page through these link addresses, so that it loops until all the web pages of the website are crawled. If the whole internet is regarded as a website, the web spider can grasp all web pages on the internet by using the principle.

Landing pages refer to a specific marketing activity with an explicit theme sent by a website where a visitor sees the first page on the website after clicking, through Email, social media, or attractive preference information posted by advertisement, etc. A landing page of ad creative data may be understood as the first page when a user browses a web page to trigger a traffic, and if an ad creative data bid successfully against that traffic, the ad creative data is presented at the ad spot corresponding to that traffic.

Then, in an embodiment of the present invention, web crawlers may be utilized to crawl landing pages of ad creative data. Of course, in embodiments of the present invention, any other available method or device for crawling landing pages of advertising creative data may be utilized, and embodiments of the present invention are not limited in this respect.

And 130, performing screenshot on the landing page to obtain a preview screenshot.

After the landing pages of each ad creative data are acquired, then each landing page may be screenshot, thereby obtaining a preview screenshot for each landing page. In the embodiment of the invention, any available method or device may be used to capture the landing page, which is not limited to the embodiment of the invention. For example, the floor page is screenshot using a screenshot script, a screenshot program, or the like.

And step 140, judging whether the advertising creative data is allowed to pass the audit according to the preview screenshot.

After the preview screenshot corresponding to each advertisement creative data is obtained, whether the corresponding advertisement creative data passes the audit can be judged according to the preview screenshot. The specific criteria for passing the audit may be set according to the requirements before the step or before any step before the step, and the embodiment of the present invention is not limited.

For example, whether to allow the corresponding advertisement creative data to pass the audit can be specifically determined according to whether the content of the preview screenshot contains junk information such as virus, junk advertisement, illegal information and the like, and if the content of a certain preview screenshot contains junk information such as virus, junk advertisement, illegal information and the like, the corresponding advertisement creative data can not be allowed to pass the audit; and if the content of a certain preview screenshot does not contain various junk information such as viruses, junk advertisements, illegal information and the like, the corresponding advertisement creative data can be allowed to pass the audit.

Or whether the production specification of the preview screen shot meets the standard, for example, whether the fineness degree of the lines in the preview screen shot meets the line standard, whether the resolution of the image meets the resolution standard, and the like. The line standard, the resolution standard and the like can be set according to the requirements before the step or any step before the step according to the requirements through the preview screenshot standard of the audit, and the embodiment of the invention is not limited.

In the embodiment of the invention, the condition for judging that the advertisement creative data corresponding to a certain preview screenshot passes through the audit can be set to be simultaneously satisfied by a plurality of sub-conditions, for example, the content of the preview screenshot does not contain virus, junk advertisement, illegal information and other junk information, and the manufacturing specification of the preview screenshot meets the standard, so that the advertisement creative data corresponding to the preview screenshot can be determined to pass through the audit.

Optionally, in an embodiment of the present invention, the step 140 may further include:

and a sub-step 141 of judging whether the preview screenshot has bad picture content.

In a substep 142, if there is poor picture content in the preview screenshot, the ad creative data is not allowed to pass the review.

In the embodiment of the invention, the criterion for determining that the advertising creative data does not pass through the audit can be preferably set as that poor picture content exists in the preview screenshot corresponding to the advertising creative data. Then it is necessary to determine, for each ad creative data, whether there is poor picture content in its corresponding preview screen shot. Wherein the bad pictures may include pictures in which violence, pornography, etc. exists. In the embodiment of the present invention, the content specifically included in the poor picture content may be set according to the requirement before the step or before any step before the step, which is not limited to the embodiment of the present invention. Then, if there is bad picture content in the preview screen shot, the ad creative data corresponding to the preview screen shot is not allowed to pass the review.

In the embodiment of the invention, each advertisement creative data uploaded by each advertisement account can be received; capturing landing pages of each advertising creative data by utilizing a web crawler; screenshot is carried out on the landing page, and a preview screenshot is obtained; and judging whether the advertising creative data is allowed to pass the auditing according to the preview screenshot. Therefore, the method has the beneficial effects of reducing labor cost, consuming time and improving auditing efficiency.

Example two

The embodiment of the invention provides a creative automatic auditing method.

Referring to FIG. 2, a flowchart of steps of a creative automated review method is shown in an embodiment of the present invention.

Step 210, receiving each advertisement creative data uploaded by each advertisement account.

Step 220, merging the advertisement creative data with different advertisement IDs and the same advertisement creative content in the advertisement creative data, and proceeding to step 230.

In the RTB system, there are a plurality of advertisement accounts, and each advertisement account will upload advertisement creative data for different advertisements or flows, so that there may be the same advertisement creative content for the advertisement creative data of different advertisement IDs (IDentity, IDentity numbers), and for a plurality of advertisement creative data with the same advertisement creative content, it may be determined whether any one of the advertisement creative data passes the audit or not and whether other advertisement creative data identical thereto passes the audit or not. Therefore, in the embodiment of the invention, in order to avoid the idle work of repeated auditing, the advertisement creative data with different advertisement IDs and the same advertisement creative content in the advertisement creative data can be merged first, and the merged advertisement creative data is continuously executed with the subsequent steps.

For example, suppose that an advertisement account 1 and an advertisement account 2 are included in the RTB system. The advertisement creative data uploaded by the advertisement account 1 and the advertisement IDs corresponding to the advertisement data are respectively as follows:

The ad creative data A1 corresponds to ad aa1,

The ad creative data A2 corresponds to ad aa2,

The advertisement creative data uploaded by the advertisement account 2 and the advertisement IDs corresponding to the advertisement data are respectively as follows:

the ad creative data B1 corresponds to ad bb1,

The ad creative data B2 corresponds to ad bb2,

The ad creative data B3 corresponds to ad bb3.

If the ad creative data A1 is identical to the ad creative data B1 and the ad creative data B3, the ad creative data A1 may be combined with the ad creative data B1 and the ad creative data B3, and specifically, only one of the ad creative data A1, the ad creative data B1 and the ad creative data B3 may be retained.

Step 230, crawling landing pages of each advertising creative data with the web crawler.

Step 240, judging whether the landing page meets a preset landing page standard; if the landing page does not meet the preset landing page standard, step 250 is entered; if the landing page meets the preset landing page standard, step 260 is entered.

In the embodiment of the invention, after the landing page of each advertisement creative data is grabbed, whether the advertisement creative data corresponding to each landing page pass the audit can be determined by judging whether the landing page meets the preset landing page standard or not. Specifically, whether each landing page meets the preset landing page standard can be judged; if the landing page does not meet the preset landing page standard, step 250 is entered; if the landing page meets the preset landing page standard, the landing page needs to be continuously subjected to screenshot to obtain a preview screenshot, so that whether the advertising creative data passes the audit is further judged.

The preset landing page standard may include various standards set for the landing page, for example, all the webpage links included in the landing page correspond to target content, the target content corresponding to each webpage link included in the landing page matches with the page description of the corresponding advertisement creative statement, the layout of the target content corresponding to each webpage link included in the landing page conforms to the preset page layout level, the target content corresponding to each webpage link included in the landing page includes junk information, and so on. In the embodiment of the present invention, the setting may be specifically performed before the present step or before any step before the present step according to the need, which is not limited to the embodiment of the present invention.

Optionally, in an embodiment of the present invention, the step 240 may further include:

a sub-step 241 of judging whether all the web links contained in the landing page correspond to the target content; and if the webpage links contained in the landing page do not all correspond to the target content, confirming that the landing page does not accord with the preset landing page standard.

If the landing page can contain the webpage links for opening or entering other contents, in order to enable each webpage link to jump to the corresponding target content when triggered, it is required to ensure that each webpage link contained in the landing page corresponds to the target content. Therefore, in the embodiment of the present invention, the preset landing page standard may be set to include that all the web links included in the landing page correspond to the target content. Then it can be determined whether all of the web page links included in the landing page of each advertising creative data correspond to the targeted content; and if the webpage links contained in the landing page do not all correspond to the target content, confirming that the landing page does not meet the preset landing page standard.

And/or, substep 242, determining whether the target content corresponding to each of the web page links included in the landing page matches the page description of the advertising creative statement; and if the target content corresponding to each webpage link contained in the landing page is not matched with the page description of the advertising creative statement, confirming that the landing page does not meet the preset landing page standard.

Further, the target content corresponding to the web page links needs to satisfy the page description of the corresponding advertising creative data statement. For example, the page description of a certain advertisement creative data statement is a game page, but the target content corresponding to a certain webpage link in the corresponding landing page is a shopping page for selling goods, and then the target link is not matched with the page description of the corresponding advertisement creative data statement and does not meet the landing page standard. Therefore, in the embodiment of the invention, the preset landing page level can be set to match the target content corresponding to each webpage link contained in the landing page with the page description of the corresponding advertising creative statement. Then, whether the target content corresponding to each webpage link contained in the landing page is matched with the page description of the corresponding advertisement creative statement or not can be judged; and if the target content corresponding to each webpage link contained in the landing page is not matched with the page description of the corresponding advertising creative statement, confirming that the landing page does not meet the preset landing page standard.

And/or, in the substep 243, determining whether the layout of the target content corresponding to each web page link included in the landing page meets a preset page layout level; and if the layout of the target content corresponding to each webpage link contained in the landing page does not accord with the preset page layout grade, confirming that the landing page does not accord with the preset landing page standard.

In practical applications, if the layout of the target content corresponding to a certain web page link is rough, if the web page link is triggered by the user, the visual effect of the target content to the user is poor. Therefore, in the embodiment of the present invention, the standard is set for the layout of the target content corresponding to the web page link, that is, the preset page layout level, which may specifically include the standard for the page layout of the target content, the roughness of each line, the pixel size, and so on. In the embodiment of the present invention, specific criteria of the preset page layout level may be set according to the requirement before the step or before any step before the step, which is not limited to the embodiment of the present invention. In addition, in the embodiment of the present invention, the preset page layout levels of the target contents corresponding to all the web links may be set to be identical, or the preset page layout levels of the target contents corresponding to different web links may be set to be not identical, for example, the web links may be classified according to the content or the advertisement creative data where they are located, and then the preset page layout levels of the target contents corresponding to different types of web links may be set respectively.

And/or, in the substep 244, determining whether the target content corresponding to each of the web links included in the landing page includes spam; and if the target content corresponding to each webpage link contained in the landing page contains junk information, confirming that the landing page does not accord with a preset landing page standard.

In order to avoid the advertising creative data from distributing spam, in the embodiment of the present invention, the preset landing page standard may also be set to include that the target content corresponding to each web page link included in the landing page does not include spam. The spam may include Trojan viruses, adzus, illegal content, etc. In the embodiment of the present invention, the specific content of the spam may be set according to the requirement before the step or before any step before the step, which is not limited to the embodiment of the present invention.

Step 250, disallowing the ad creative data to pass the review.

In the embodiment of the invention, the advertisement creative data is not allowed to pass the audit, the advertisement creative data can be directly deleted, and a prompt message for prompting that the advertisement creative data does not pass the audit can be sent to an advertisement account for uploading the advertisement creative data.

And 260, capturing the landing page to obtain a preview capture.

Step 270, comparing the preview screenshot with the image of the ad creative data to determine whether the preview screenshot has a blank area that does not match the image of the ad creative data.

In order to examine the problems, in the embodiment of the present invention, after obtaining the preview of the landing page, the preview is compared with the image of the corresponding ad creative data to determine whether the preview has a blank area that does not match with the image of the corresponding ad creative data. If a blank region exists, it is indicated that the compatibility of the corresponding ad creative data is insufficient.

The ad creative data in embodiments of the present invention may include text data as well as image data, where the image data may be understood as an image of the ad creative data described above. Thus, in embodiments of the present invention, the image of the ad creative data may also be obtained from a storage area of the ad creative data prior to comparison.

Optionally, in an embodiment of the present invention, the step 270 may further include:

in a sub-step 271, the preview screen shot and the image of the ad creative data are adjusted to the same size image.

In the embodiment of the invention, the preview screenshot can be specifically compared with the image of the advertising creative data in a pixel automatic mode. It is first necessary to adjust the images of the compared preview screen shots and the ad creative data to the same size image.

Specifically, the size of the preview screenshot can be adjusted to the image size of the advertising creative data; or adjusting the image size of the advertising creative data to the size of the preview screenshot; or the images of the preview screenshot and the advertising creative data are adjusted to be of preset sizes; etc. The embodiments of the present invention are not limited thereto. The preset size may be set according to requirements before the step or before any step before the step, which is not limited in this embodiment of the present invention.

In a substep 272, the pixels at the same location are compared to determine whether the preview screen shot has a blank region that does not match the image of the ad creative data.

If the preview screen shot and the image of the advertising creative data are consistent in size, the pixels at the same positions can be compared, and if a certain area in the preview screen shot is a blank area and the area at the same positions in the image of the corresponding advertising creative data is not a blank area, the preview screen shot is indicated to have a blank area which is not matched with the image of the corresponding advertising creative data.

For example, assuming that the size of the resized preview screen shot and the corresponding image of the ad creative data is 100 pixels by 100 pixels, the pixel points located at the n×m positions in the preview screen shot and the pixel points located at the n×m positions in the image of the corresponding ad creative data may be sequentially compared, where the value of n is an integer ranging from 1 to 100, and the value of m is also an integer ranging from 1 to 100. If the preview shot is blank with an area of three pixels of 20 pixels by 80 pixels, 20 pixels by 85 pixels and 25 pixels by 81 pixels, and the image of the ad creative data is not blank with an area of three pixels of 20 pixels by 80 pixels, 20 pixels by 85 pixels and 25 pixels by 81 pixels, then the preview shot is indicated to have a blank area that does not match the image of the corresponding ad creative data.

Step 280 of disallowing the ad creative data to pass the review if the preview screen shot has a blank area that does not match the image of the ad creative data.

If the preview screenshot has a blank area which is not matched with the image of the corresponding advertising creative data, the page corresponding to the preview screenshot cannot be normally displayed, namely, the problem exists in the advertising creative data corresponding to the preview screenshot, and the advertising creative data is not allowed to pass the auditing.

Step 290, for each advertisement creative data that passes the audit, obtaining expected revenue value data for each of the advertisement creative data.

In order to facilitate selection of advertising creative data with higher revenue from each advertising creative that passes the audit to participate in the traffic bidding, expected revenue value data of each advertising creative data may be obtained for each advertising creative data that passes the audit. In particular, the expected revenue value data for each ad creative data may be estimated based on historical usage records for each ad creative data, or may be estimated using any other available method, as embodiments of the present invention are not limited in this regard.

Optionally, in an embodiment of the present invention, the step 290 may further include:

substep 291, obtaining account balances for the advertising accounts to which the advertising creative data pertains.

In practice, the bid price of each ad account participating in the bid is expected to be related to its account balance, if the account balance of the ad account is smaller, the bid price will be correspondingly reduced, and the bid price will be reduced, the probability of successful bidding with the ad creative data will be reduced, but if the bid is successful, the expected revenue value data of the ad creative data will be increased relative to the history due to the reduced bid price, which is equivalent to the reduced cost price.

Thus, in the embodiment of the present invention, in order to obtain the expected revenue value data of the ad creative data, the account balance of the ad account to which the ad creative data belongs may be obtained first.

Substep 292 predicts expected revenue value data for the advertising creative data based on the account balance.

In the embodiment of the invention, the expected income value data of the corresponding advertising creative data can be estimated according to the account balance of the advertising account corresponding to each advertising creative data. Specifically, the expected price of the advertisement account currently participating in the bidding can be estimated according to the account balance of the advertisement account to which the advertisement creative data belongs, and then the expected price data corresponding to the expected price of the bidding can be estimated according to the historical price data of the advertisement account and the corresponding historical price of the bidding.

Step 2110, determining an audit priority for the ad creative data based on expected revenue value data for the ad creative data.

It is apparent that if the expected revenue value data for the ad creative data is higher, the higher the likelihood that the corresponding ad account will participate in a bid with the ad creative data, the higher the review priority of the ad creative data may be set. Therefore, in the embodiment of the invention, in order to facilitate the advertisement account to select the advertising creative data with higher profit to participate in bidding, the auditing priority of each advertising creative data can be determined according to the expected profit value data of each advertising creative data. In particular, if the expected revenue value data for the ad creative data is higher, the higher the review priority for the ad creative data is determined to facilitate prompting selection of the ad creative data with the higher review priority to participate in the bid.

At step 2120, traffic sent by adx is received.

As described above, ADX sends a traffic request response to each advertiser in each DSP according to the received advertisement slots provided by SSP, wherein the traffic request response includes the traffic in the embodiment of the present invention. In the embodiment of the invention, the flow request response sent by the ADX can be obtained, and then the corresponding flow is obtained from the flow request response. Of course, the traffic request response may not include traffic, but include traffic related information such as time, region, advertisement space, user, and the like corresponding to the traffic. Then the flow related information may be obtained directly from the flow request response, or the corresponding flow may be obtained according to the flow request response, etc. The embodiments of the present invention are not limited thereto.

Step 2130, selecting an ad creative data from the ad database as a response to the traffic back to the adx based on the review priority of each ad creative data and the attributes of the traffic.

Then after determining the priority of each ad creative data, if a traffic sent by adx is received, the matching of the attributes of the traffic and the review priority of each ad creative data uploaded by the ad account can be selected, and the ad creative data with the highest review priority is returned to the adx as a response to the traffic.

Alternatively, to avoid the same ad creative data from repeatedly appearing in a period of time, the ad creative data that has been returned adx as a response in a preset period of time before the current time may be filtered out first, then the ad creative data that matches the attributes of the traffic is selected from the filtered ad creative data, and the ad creative data with the highest audit priority is returned adx as a response to the traffic.

In addition, in the embodiment of the invention, the advertisement creative data with different advertisement IDs and the same advertisement creative content can be merged. And, can judge whether the said page meets the standard of the page of falling to the ground in advance; if the landing page does not meet the preset landing page criteria, the corresponding advertising creative data may be directly disallowed to pass the review. Therefore, the workload of the subsequent steps is reduced, and the auditing efficiency is further improved.

In addition, in the embodiment of the invention, after judging whether the advertisement creative data is allowed to pass the audit according to the preview screenshot, the expected income value data of each advertisement creative data can be obtained aiming at each advertisement creative data passing the audit; and determining the auditing priority of the advertising creative data according to the expected income value data of the advertising creative data. Then receiving adx sent traffic; an advertisement creative data is selected from the advertisement database as a response to the traffic back to the adx based on the review priority of each advertisement creative data and the attributes of the traffic. Therefore, the advertisement account can conveniently select proper advertisement creative data to participate in the flow bidding, and the profit of the advertisement account and the efficiency of real-time bidding are improved. And specifically, the account balance of the advertisement account to which the advertisement creative data belongs can be obtained, and then expected revenue value data of the advertisement creative data is estimated according to the account balance. Thereby improving the accuracy of the determined audit priority.

Example III

The embodiment of the invention provides a creative automatic auditing method.

Referring to FIG. 3, a flowchart of steps of a creative automated review method is shown in an embodiment of the present invention.

Step 310, receives each ad creative data uploaded by each ad account.

Step 320, crawling landing pages of each advertising creative data with a web crawler.

And 330, capturing the landing page to obtain a preview capture.

And step 340, judging whether the advertising creative data is allowed to pass the audit according to the preview screenshot.

Step 350, for each advertisement creative data passing the auditing, acquiring a historical delivery record of an advertisement account to which the advertisement creative data belongs and a currently set conditional option of the advertisement creative.

In the embodiment of the invention, different conditional options can be set for each advertisement creative data passing the auditing, so that the auditing priority of the advertisement creative data can be determined according to the historical delivery record of the advertisement account to which the advertisement creative data belongs and the conditional options currently set for the advertisement creative. Then, firstly, aiming at each advertisement creative data passing the examination, the historical delivery record of the advertisement account to which the advertisement creative data belongs and the currently set conditional options of the advertisement creative are acquired.

The condition options may include a time-to-put condition option, a region-to-put condition option, a user attribute condition option, a flow attribute condition option, and the like, and in the embodiment of the present invention, the setting may be performed before the step or before any step before the step according to the requirements, which is not limited to the embodiment of the present invention.

And the historical delivery record can comprise advertising creative data, delivery time, bid price, success or failure of delivery, flow attribute, income after success of delivery and the like which correspond to the historical delivery of the advertising account.

And step 360, determining the auditing priority of the advertising creative data according to the historical delivery record and the conditional options.

In the embodiment of the invention, the auditing priority of the advertising creative data can be determined according to the historical delivery record of the advertising account corresponding to the advertising creative data and the conditional options of the advertising creative data. Specifically, the auditing priority of each advertisement creative data can be determined according to the matching degree of the conditional options of each advertisement creative data and the historical delivery record of the advertisement account corresponding to the corresponding advertisement creative data.

For example, for a certain ad account 1, two ad creative data A1 and A2 are uploaded. Wherein, the conditional options of A1 are 18 to 23 points of the conditional options of the throwing time, the conditional options of the throwing region are Beijing in China, and the conditional options of the throwing user attribute are web game users; the conditional options of A2 are the time of putting conditional options of 8 to 17 points per day the regional conditional options are Beijing in China and the user attribute conditional options are white collar users. If advertisements are put for net tour users in Beijing in China between 18 and 23 points, but advertisements are rarely put for white collar users in Beijing in China between 8 and 17 points in the historical putting record of the advertisement account 1, the matching degree of the conditional options of the advertisement creative data A1 and the advertisement account 1 is higher than that of the conditional options of the advertisement creative data A2, and the auditing priority of the advertisement creative data A1 can be determined to be higher than that of the advertisement creative data A2.

In addition, in the embodiment of the invention, the history release record of the advertisement account to which the advertisement creative data belongs and the currently set conditional options of the advertisement creative can be obtained aiming at each advertisement creative data passing the auditing; and determining the auditing priority of the advertising creative data according to the historical delivery record and the conditional options. Thereby improving the accuracy of the determined audit priority.

For the purposes of simplicity of explanation, the methodologies are shown and described as a series of acts, it is to be understood and appreciated by one of ordinary skill in the art that the methodologies are not limited by the order of acts, as some acts may, in accordance with the methodologies, take place in other order or concurrently. Further, those skilled in the art will appreciate that the embodiments described in the specification are presently preferred embodiments, and that the acts are not necessarily required by the embodiments of the invention.

Example IV

The embodiment of the invention provides an automatic auditing device for originality.

Referring to fig. 4, a schematic structural diagram of an automated review device for creative in an embodiment of the present invention is shown.

An ad creative data receiving module 410 is configured to receive ad creative data uploaded by each ad account.

The landing page grabbing module 420 is configured to grab a landing page of each advertisement creative data by using a web crawler.

And the preview screenshot obtaining module 430 is configured to obtain a preview screenshot by screenshot the landing page.

And an audit judging module 440, configured to judge whether to allow the advertisement creative data to pass audit according to the preview screenshot.

Optionally, in an embodiment of the present invention, the audit judging module 440 may further include:

And the bad content judging sub-module is used for judging whether the bad picture content exists in the preview screenshot.

Example five

Referring to fig. 5, a schematic structural diagram of an automated review device for creative in an embodiment of the present invention is shown.

An ad creative data receiving module 510 is configured to receive ad creative data uploaded by each ad account.

The ad creative data merging module 520 is configured to merge ad creative data with different ad IDs but identical ad creative content in the ad creative data, and enter the landing page grabbing module for the merged ad creative data.

And a landing page grabbing module 530, configured to grab the landing page of each advertisement creative data by using the web crawler.

The landing page standard judging module 540 is configured to judge whether the landing page meets a preset landing page standard; if the landing page does not accord with the preset landing page standard, entering an unverified passing module; and if the landing page meets the preset landing page standard, entering a preview screenshot acquisition module.

Optionally, in an embodiment of the present invention, the landing page standard determining module 540 may further include:

the target content judging sub-module is used for judging whether all the webpage links contained in the landing page correspond to target content; and if the webpage links contained in the landing page do not all correspond to the target content, confirming that the landing page does not accord with the preset landing page standard.

And/or a page description judging sub-module, configured to judge whether target content corresponding to each web page link included in the landing page is matched with the page description of the advertisement creative statement; and if the target content corresponding to each webpage link contained in the landing page is not matched with the page description of the advertising creative statement, confirming that the landing page does not meet the preset landing page standard.

And/or a page layout judging sub-module, configured to judge whether the layout of the target content corresponding to each web page link included in the landing page meets a preset page layout level; and if the layout of the target content corresponding to each webpage link contained in the landing page does not accord with the preset page layout grade, confirming that the landing page does not accord with the preset landing page standard.

The unchecked pass module 550 is operable to disallow the ad creative data to pass the audit.

And the preview screenshot obtaining module 560 is configured to obtain a preview screenshot by screenshot the landing page.

An audit determination module 570 configured to determine whether to allow the ad creative data to pass an audit based on the preview screen capture.

Optionally, in an embodiment of the present invention, the audit judging module 570 further may further include:

The blank region judging sub-module 571 is configured to compare the preview screenshot with the image of the ad creative data, and judge whether the preview screenshot has a blank region that does not match with the image of the ad creative data.

Optionally, in an embodiment of the present invention, the blank area determining submodule 571 may further include:

And the size adjusting unit is used for adjusting the images of the preview screenshot and the advertising creative data into images with the same size.

The second review failed validation sub-module 572 is operable to disallow passage of the ad creative data if the preview screen shot has a blank area that does not match the image of the ad creative data.

An expected revenue value acquisition module 580 for acquiring expected revenue value data for each of the ad creative data that passes the audit.

Optionally, in an embodiment of the present invention, the expected revenue value obtaining module 580 may further include:

And the account balance acquisition sub-module is used for acquiring the account balance of the advertising account to which the advertising creative data belong.

A first review priority determination module 590 for determining a review priority for the ad creative data based on expected revenue value data for the ad creative data.

The flow receiving module 5110 is configured to receive the flow sent by adx.

An ad creative data selection module 5120 for selecting an ad creative data from the ad database as a response to the traffic responsive to the review priority of each ad creative data and the attributes of the traffic responsive to the adx.

Example six

Referring to fig. 6, a schematic structural diagram of an automated review device for creative in an embodiment of the present invention is shown.

An ad creative data receiving module 610 is configured to receive ad creative data uploaded by each ad account.

And a landing page grabbing module 620, configured to grab a landing page of each advertising creative data by using a web crawler.

And the preview screenshot obtaining module 630 is configured to obtain a preview screenshot by screenshot the landing page.

And the auditing judging module 640 is used for judging whether the advertising creative data is allowed to pass auditing according to the preview screenshot.

A history record and condition acquisition module 650, configured to acquire, for each advertisement creative data that passes the audit, a history delivery record of an advertisement account to which the advertisement creative data belongs and a currently set condition option for the advertisement creative.

A second review priority determination module 660 for determining a review priority for the ad creative data based on the historical impression records and the conditional options.

Example seven

The embodiment of the invention provides a creative automatic auditing device.

Referring to fig. 7, a schematic structural diagram of an automated review device for creatives in an embodiment of the present invention is shown.

The apparatus 700 comprises:

Memory 710 is loaded with a plurality of executable instructions.

A processor 720 executing the plurality of executable instructions; the plurality of executable instructions includes a method of performing the steps of:

receiving advertisement creative data uploaded by each advertisement account;

Further, in the embodiment of the invention, for each advertisement creative data passing the auditing, a historical delivery record of an advertisement account to which the advertisement creative data belongs and a currently set conditional option for the advertisement creative can be obtained; and determining the auditing priority of the advertising creative data according to the historical delivery record and the conditional options. Thereby improving the accuracy of the determined audit priority.

For the device embodiments, since they are substantially similar to the method embodiments, the description is relatively simple, and reference is made to the description of the method embodiments for relevant points.

The algorithms and displays presented herein are not inherently related to any particular computer, virtual system, or other apparatus. Various general-purpose systems may also be used with the teachings herein. The required structure for a construction of such a system is apparent from the description above. In addition, the present invention is not directed to any particular programming language. It will be appreciated that the teachings of the present invention described herein may be implemented in a variety of programming languages, and the above description of specific languages is provided for disclosure of enablement and best mode of the present invention.

In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.

Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be construed as reflecting the intention that: i.e., the claimed invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.

Those skilled in the art will appreciate that the modules in the apparatus of the embodiments may be adaptively changed and disposed in one or more apparatuses different from the embodiments. The modules or units or components of the embodiments may be combined into one module or unit or component and, furthermore, they may be divided into a plurality of sub-modules or sub-units or sub-components. Any combination of all features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or units of any method or apparatus so disclosed, may be used in combination, except insofar as at least some of such features and/or processes or units are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings), may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.

Furthermore, those skilled in the art will appreciate that while some embodiments described herein include some features but not others included in other embodiments, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the following claims, any of the claimed embodiments can be used in any combination.

Various component embodiments of the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or Digital Signal Processor (DSP) may be used in practice to implement some or all of the functionality of some or all of the components in the inventive automated auditing device according to an embodiment of the present invention. The present invention can also be implemented as an apparatus or device program (e.g., a computer program and a computer program product) for performing a portion or all of the methods described herein. Such a program embodying the present invention may be stored on a computer readable medium, or may have the form of one or more signals. Such signals may be downloaded from an internet website, provided on a carrier signal, or provided in any other form.

It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The use of the words first, second, third, etc. do not denote any order. These words may be interpreted as names.

The application discloses an A1, a creative automatic auditing method, which comprises the following steps:

receiving advertisement creative data uploaded by each advertisement account;

A2, the method of A1, wherein the step of judging whether to allow the advertisement creative data to pass the audit according to the preview screenshot comprises the following steps:

judging whether the preview screenshot has bad picture content or not;

A3, the method of A1, wherein the step of judging whether to allow the advertisement creative data to pass the audit according to the preview screenshot comprises the following steps:

A4, the method of A3, comparing the preview screen shot with the image of the advertising creative data, and judging whether the preview screen shot has a blank area which is not matched with the image of the advertising creative data, comprising the steps of:

The method of A5, A1, further comprising, prior to the step of crawling landing pages of ad creative data with a web crawler:

The method of A1, after the step of crawling landing pages of ad creative data with a web crawler, further comprising:

judging whether the landing page meets a preset landing page standard or not;

A7, the method of A6, the step of judging whether the landing page meets the preset landing page standard, includes:

A8, after the step of determining whether to allow the advertisement creative data to pass the audit according to the preview screenshot, the method of A1 further comprises:

The method of A9, A8, the step of obtaining expected revenue value data for each of the ad creative data that passes the audit comprising:

A10, after the step of determining whether to allow the advertisement creative data to pass the audit according to the preview screenshot, the method of A1 further comprises:

The method of one of a11, A8-a10, further comprising:

Receiving traffic sent by an advertisement trading platform;

The application also discloses a B12, an automatic auditing device of the creative, comprising:

B13, the device of B12, the audit judging module includes:

B14, the device of B12, the audit judging module includes:

B15, the apparatus of B14, the blank area judging sub-module includes:

B16, the apparatus of B12, further comprising, prior to the landing page grabbing module:

B17, the apparatus of B12, further comprising, after the landing page grabbing module:

B18, the apparatus of B17, the landing page standard judging module includes:

The apparatus of B19, the apparatus of B12, after the audit determination module, further comprising:

B20, the apparatus of B19, the expected revenue value acquisition module comprising:

The apparatus of B21, the apparatus of B12, after the audit determination module, further comprising:

The apparatus of one of B22, B19-B21, further comprising:

The application also discloses C23, a creative automatic auditing device, comprising:

A memory loaded with a plurality of executable instructions;

receiving advertisement creative data uploaded by each advertisement account;

Claims

1. An automated creative auditing method comprising:

receiving advertisement creative data uploaded by each advertisement account;

judging whether the advertising creative data is allowed to pass the audit according to the preview screenshot;

the step of judging whether the advertising creative data is allowed to pass the audit according to the preview screenshot comprises the following steps:

2. The method of claim 1 wherein the step of determining from the preview screen shot whether to allow the ad creative data to pass the review comprises:

judging whether the preview screenshot has bad picture content or not;

3. The method of claim 1 wherein the step of comparing the preview screen shot to the image of the ad creative data to determine whether the preview screen shot has a blank area that does not match the image of the ad creative data comprises:

4. The method of claim 1, further comprising, prior to the step of crawling landing pages of each ad creative data with a web crawler:

5. The method of claim 1, further comprising, after the step of crawling landing pages of each ad creative data with a web crawler:

judging whether the landing page meets a preset landing page standard or not;

6. The method of claim 5, wherein the step of determining whether the landing page meets a preset landing page criteria comprises:

7. The method of claim 1 wherein after the step of determining from the preview screen shot whether to allow the ad creative data to pass the review, further comprising:

8. The method of claim 7 wherein the step of obtaining expected revenue value data for each of the ad creative data that passes the audit comprises:

9. The method of claim 1 wherein after the step of determining from the preview screen shot whether to allow the ad creative data to pass the review, further comprising:

10. The method according to one of claims 7-9, further comprising:

Receiving traffic sent by an advertisement trading platform;

11. An automated creative auditing apparatus, comprising:

The auditing judging module is used for judging whether the advertising creative data is allowed to pass auditing according to the preview screenshot;

The auditing judging module comprises:

12. The apparatus of claim 11, wherein the audit determination module comprises:

13. The apparatus of claim 11, wherein the empty region judgment sub-module comprises:

14. The apparatus of claim 11, further comprising, prior to the landing page grabbing module:

15. The apparatus of claim 11, further comprising, after the landing page grabbing module:

16. The apparatus of claim 15, wherein the landing page criteria determination module comprises:

17. The apparatus of claim 11, further comprising, after the audit determination module:

18. The apparatus of claim 17, wherein the expected revenue value acquisition module comprises:

19. The apparatus of claim 11, further comprising, after the audit determination module:

20. The apparatus according to one of claims 17-19, further comprising:

21. A creative automation auditing apparatus, comprising:

A memory loaded with a plurality of executable instructions;

receiving advertisement creative data uploaded by each advertisement account;