CN111898912A - Method and device for preselecting advertisement material to be examined and computer equipment - Google Patents

Method and device for preselecting advertisement material to be examined and computer equipment Download PDF

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Publication number
CN111898912A
CN111898912A CN202010761616.6A CN202010761616A CN111898912A CN 111898912 A CN111898912 A CN 111898912A CN 202010761616 A CN202010761616 A CN 202010761616A CN 111898912 A CN111898912 A CN 111898912A
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China
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advertisement
brand
examined
evaluation score
advertisement material
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Chinese (zh)
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陈莹
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Chengdu Xinchao Media Group Co Ltd
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Chengdu Xinchao Media Group Co Ltd
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Priority to CN202010761616.6A priority Critical patent/CN111898912A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0631—Resource planning, allocation, distributing or scheduling for enterprises or organisations
    • G06Q10/06316—Sequencing of tasks or work
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements

Abstract

The invention relates to the technical field of advertisement putting, and discloses a method and a device for preselecting an advertisement material to be examined and computer equipment. In the method for preselecting the advertisement material to be examined, whether the advertisement material to be examined corresponds to an important product brand or an advertiser can be determined according to the corresponding relation between the advertisement material to be examined and the product brand in the brand library, and the advertisement material to be examined corresponding to the important product brand or the advertiser can be prioritized based on the product brand evaluation score, so that the advertisement material to be examined corresponding to the important product brand can be preferentially and manually examined, the examination speed of the advertisement material to be examined can be increased, the phenomenon that the best exposure period is missed can be avoided, and the advertisement experience and the delivery of the important advertiser can be improved. In addition, before the subsequent pushing to the manual review, the advertisement materials to be reviewed which are not in compliance or submitted by low-quality clients can be avoided in advance, the workload of the manual review is reduced, the waste of labor cost is reduced, and the review speed of other advertisement materials to be reviewed is accelerated.

Description

Method and device for preselecting advertisement material to be examined and computer equipment
Technical Field
The invention belongs to the technical field of advertisement putting, and particularly relates to a method and a device for preselecting an advertisement material to be examined and computer equipment.
Background
With the rapid development of various technologies, the market share of media advertisements is continuously improved, and an advertisement delivery mode of popularizing brand and commodity information and the like to audiences by using a network also becomes mainstream, so that the target group of advertisements can be more definite by using technical means such as accurate orientation and the like, and unnecessary advertisement resource waste is avoided. However, once the false, illegal or unhealthy advertisement is played, the influence of inestimation can be caused to the advertiser, so that the perfect advertisement auditing system is the premise that the whole advertisement industry can develop healthily and normally.
Because the advertisement must be displayed and played in compliance with the national laws and regulations and policy guidelines, it is common to manually perform one-by-one review at present. However, the manual review of all the advertisements to be played, especially in the large-scale online advertisement review, faces a huge challenge, that is, as the submitted advertisement material to be reviewed continuously increases, more human resources are forced to be allocated for the manual review, which causes the phenomena of human resource waste and slow review speed (that is, the advertisement review task is extruded as the advertisement material to be reviewed continuously increases), and such extrusion and slow review speed of the review task may cause huge loss for the advertiser, which may result in losing the optimal exposure period, thereby affecting commercial revenue, especially affecting the advertisement putting time of important brand products.
Disclosure of Invention
In order to solve the problem that the advertisement loses the best exposure period due to the low auditing speed in the existing advertisement auditing system and further influences the advertisement putting opportunity of important brand products, the invention aims to provide a method, a device, computer equipment and a computer readable storage medium for pre-selecting advertisement materials to be audited, which can prioritize the advertisement materials to be audited submitted by an advertiser based on a brand library and a product brand evaluation branch, so that the advertisement materials to be audited corresponding to important product brands can be audited manually preferentially, the auditing speed of the advertisement materials to be audited is increased, the optimal exposure period is prevented from being missed, and the advertisement putting experience of the important advertiser is improved.
In a first aspect, the present invention provides a method of preselecting advertisement material for review, comprising:
acquiring a first advertisement material to be examined;
determining a second advertisement material to be examined of the corresponding product brand in a brand library from the first advertisement material to be examined, and determining a product brand evaluation score corresponding to the second advertisement material to be examined;
and carrying out manual review and pushing on the second advertisement material to be reviewed according to the sequence of the brand evaluation scores of the products from high to low.
Based on the content of the invention, a new method for increasing the auditing efficiency of the advertisement material to be audited in a targeted manner can be provided, namely after the advertisement material to be audited submitted by an advertiser is received, whether the advertisement material to be audited corresponds to an important product brand or advertiser can be determined according to the corresponding relation between the advertisement material to be audited and the product brand in the brand library, and the advertisement material to be audited corresponding to the important product brand or advertiser is prioritized based on the product brand evaluation, so that the advertisement material to be audited corresponding to the important product brand can be audited manually in priority, the auditing speed of the advertisement material to be audited is increased, the condition that the advertisement material to be audited misses the optimal exposure period is avoided, and the advertisement launching experience of the important advertiser is improved.
In one possible design, the method further includes:
determining whether sensitive violation information exists in the second advertisement material to be examined;
and if not, judging that the second advertisement material to be examined passes compliance screening.
Through the design, the materials of the advertisements to be checked can be subjected to compliance screening before being pushed, so that the materials of the advertisements to be checked which are not in compliance can be removed in advance, the workload of manual checking is reduced, the waste of labor cost is reduced, and the checking speed of other materials of the advertisements to be checked which are in compliance is increased.
In one possible design, the pushing of the manual review of the second advertisement material to be reviewed in the order of the brand evaluation score from high to low includes:
extracting at least one effect information element to be estimated from the second advertisement material to be examined;
determining an advertisement delivery effect evaluation score corresponding to the second advertisement material to be examined according to the at least one information element to be evaluated;
obtaining a comprehensive evaluation score of the second advertisement material to be examined according to the advertisement putting effect evaluation score and the product brand evaluation score;
and carrying out manual review and pushing on the second advertisement material to be reviewed according to the sequence of the comprehensive evaluation scores from high to low.
Through the design, the promotion effectiveness evaluation before the advertisement materials to be examined are launched can be carried out, the priority of the advertisement materials to be examined is distinguished based on the promotion effectiveness evaluation result and the brand evaluation result, the advertisement materials to be examined with higher promotion effectiveness and corresponding to important product brands can be preferentially and manually examined, the examination speed of the advertisement materials to be examined is accelerated, the optimal exposure period is avoided from being missed, and the advertisement launching experience of an advertiser is further improved.
In one possible design, the pushing of the manual review of the second advertisement material to be reviewed in the order of the brand evaluation score from high to low includes:
extracting at least one effect information element to be estimated from the second advertisement material to be examined;
determining an advertisement delivery effect evaluation score corresponding to the second advertisement material to be examined according to the at least one information element to be evaluated;
sequencing the second advertisement materials to be examined according to the sequence from high to low of the product brand evaluation scores and the sequence from high to low of the advertisement putting effect evaluation scores to obtain sequenced second advertisement materials to be examined;
and manually checking and pushing the sorted second advertisement materials to be checked according to the sorting sequence.
Through the design, the advertisement materials to be examined which are to be preferentially pushed can be subjected to secondary priority distinguishing based on the promotion efficacy evaluation result on the basis of the mode of carrying out priority distinguishing on the advertisement materials to be examined based on the brand evaluation result, so that the advertisement materials to be examined with higher promotion efficacy can be preferentially and manually examined, the examination speed of the advertisement materials to be examined is increased, the optimal exposure period is prevented from being missed, and the advertisement putting experience of an advertiser is further improved.
In one possible design, determining an advertisement impression evaluation score corresponding to the second advertisement material to be reviewed according to the at least one information element to be evaluated for impression includes:
acquiring an information saliency evaluation score, an information circulation evaluation score and/or a brand prominence evaluation score of each effect information element to be evaluated in the at least one effect information element to be evaluated, wherein the information saliency evaluation score is determined according to the saliency of the corresponding effect information element to be evaluated, the information circulation evaluation score is determined according to the circulation frequency of the corresponding effect information element to be evaluated, and the brand prominence evaluation score is determined according to the occurrence frequency of brand keywords in the corresponding effect information element to be evaluated;
and determining an advertisement putting effect evaluation score corresponding to the advertisement material to be examined according to the information eye-catching degree evaluation score, the information circulation degree evaluation score and/or the brand prominence evaluation score of each effect information element to be evaluated.
Through the design, the popularization effectiveness of the advertisement material to be examined can be scientifically evaluated from multiple dimensions such as information conspicuity, information circulation degree and brand prominence, and the accuracy of manual review and pushing in follow-up priority is guaranteed.
In one possible design, determining a product brand assessment score corresponding to the second pending advertising material comprises:
searching brand credit evaluation scores, historical profitability evaluation scores and/or historical cooperation degree evaluation scores which are stored in a binding mode with the first advertiser identification from the brand library according to the first advertiser identification bound with the second advertisement material to be examined;
and determining a product brand evaluation score corresponding to the second advertisement material to be examined according to the found brand credit evaluation score, historical income evaluation score and/or historical cooperation evaluation score.
Through the design, the brand value of the advertisement material to be examined can be scientifically evaluated from multiple dimensions such as brand credit, historical income degree and historical cooperation degree, and the accuracy of manual review and pushing in follow-up priority is guaranteed.
In one possible design, if there is a third pending advertisement material in the first pending advertisement material for which the corresponding product brand is not in the brand library, the method further comprises:
determining network information for evaluating brand credit and/or historical profitability corresponding to a second advertiser identification according to keywords extracted from a qualification file, wherein the qualification file and the second advertisement identification are respectively bound with the third advertisement material to be examined;
according to the network information, determining a brand credit rating evaluation score and/or a historical profitability evaluation score corresponding to the second advertiser mark;
obtaining a product brand evaluation score corresponding to the third advertisement material to be examined according to the determined brand credit evaluation score and/or historical income evaluation score corresponding to the second advertiser identification;
and when the product brand evaluation score corresponding to the third advertisement material to be examined is greater than or equal to a preset threshold value, adding the product brand corresponding to the third advertisement material to be examined into the brand library.
Through the design, the product brand evaluation score corresponding to the advertisement material to be examined can be automatically obtained by extending aiming at the advertisement material to be examined of which the corresponding product brand is not in the brand library immediately according to the information of the qualification file, and whether the corresponding product brand is added into the brand library is determined based on the comparison result of the product brand evaluation score and the preset threshold value, so that the timely authentication of high-quality customers is realized, the examination of the advertisement material to be examined submitted by poor-quality customers is avoided, the examination speed of other advertisement materials to be examined is accelerated, and the advertisement putting experience of the high-quality customers is improved.
In a second aspect, the invention provides a device for preselecting an advertisement material to be audited, which comprises a material acquisition unit, a brand evaluation unit and an audit push unit, wherein the material acquisition unit, the brand evaluation unit and the audit push unit are sequentially in communication connection;
the material acquisition unit is used for acquiring a first advertisement material to be examined;
the brand evaluation unit is used for determining a second advertisement material to be examined of the corresponding product brand in a brand library from the first advertisement material to be examined and determining a product brand evaluation score corresponding to the second advertisement material to be examined;
and the auditing and pushing unit is used for manually auditing and pushing the second advertisement material to be audited according to the sequence of the brand evaluation scores from high to low.
In one possible design, the system further comprises a sensitive violation determining unit and a compliance judging unit which are connected in communication;
the sensitive violation determining unit is in communication connection with the brand evaluating unit and is used for determining whether sensitive violation information exists in the second advertisement material to be examined;
and the compliance judging unit is in communication connection with the auditing and pushing unit and is used for judging that the second advertisement material to be audited passes compliance screening when the second advertisement material to be audited is determined to have no sensitive violation information.
In one possible design, the auditing and pushing unit comprises an information element extracting subunit, an effect evaluation subunit, a comprehensive evaluation subunit and a material pushing subunit which are sequentially in communication connection;
the information element extracting subunit is used for extracting at least one information element with effect to be estimated from the second advertisement material to be examined;
the effect evaluation subunit is configured to determine, according to the at least one information element to be evaluated about the effect, an advertisement delivery effect evaluation score corresponding to the second advertisement material to be reviewed;
the comprehensive evaluation subunit is used for obtaining a comprehensive evaluation score of the second advertisement material to be examined according to the advertisement putting effect evaluation score and the product brand evaluation score;
and the material pushing subunit is used for manually auditing and pushing the second advertisement material to be audited according to the sequence from high to low of the comprehensive evaluation score.
In one possible design, the auditing and pushing unit comprises an information element extracting subunit, an effect evaluating subunit, a comprehensive sequencing subunit and a material pushing subunit which are sequentially in communication connection;
the information element extracting subunit is used for extracting at least one information element with effect to be estimated from the second advertisement material to be examined;
the effect evaluation subunit is configured to determine, according to the at least one information element to be evaluated about the effect, an advertisement delivery effect evaluation score corresponding to the second advertisement material to be reviewed;
the comprehensive sequencing subunit is used for sequencing the second advertisement materials to be examined according to the sequence from high to low of the product brand evaluation scores and the sequence from high to low of the advertisement putting effect evaluation scores to obtain sequenced second advertisement materials to be examined;
and the material pushing subunit is used for manually verifying and pushing the sorted second advertisement materials to be verified according to the sorting sequence.
In one possible design, the effect evaluation sub-unit comprises an evaluation point obtaining grandchild unit and an effect point determining grandchild unit which are connected in a communication mode;
the evaluation score obtaining unit is configured to obtain an information saliency evaluation score, an information circularity evaluation score and/or a brand prominence evaluation score of each effect to-be-evaluated information element in the at least one effect to-be-evaluated information element, where the information saliency evaluation score is determined according to a saliency degree of the corresponding effect to-be-evaluated information element, the information circularity evaluation score is determined according to a number of cycles of the corresponding effect to-be-evaluated information element, and the brand prominence evaluation score is determined according to a number of occurrences of a brand keyword in the corresponding effect to-be-evaluated information element;
and the effect score determining unit is used for determining an advertisement putting effect evaluation score corresponding to the advertisement material to be examined according to the information conspicuity evaluation score, the information circulation evaluation score and/or the brand prominence evaluation score of each information element to be evaluated.
In one possible design, the brand evaluation unit comprises an evaluation score searching subunit and a brand score determining subunit which are connected in communication;
the evaluation score searching subunit is used for searching brand credit evaluation scores, historical income evaluation scores and/or historical cooperation evaluation scores which are/is bound and stored with the first advertiser identification from the brand library according to the first advertiser identification which is bound with the second advertisement material to be examined;
and the brand mark determining subunit is used for determining a product brand evaluation mark corresponding to the second advertisement material to be examined according to the found brand credit evaluation mark, historical income evaluation mark and/or historical cooperation evaluation mark.
In one possible design, the brand evaluation unit further comprises a network information determining subunit, an evaluation score determining subunit, a brand score calculating subunit and a brand adding subunit which are sequentially connected in a communication manner;
the network information determining subunit is configured to determine, according to a keyword extracted from a qualification file, network information used for evaluating brand credit and/or historical profitability corresponding to a second advertiser identifier when a third pending advertisement material, of which a corresponding product brand is not in a brand library, exists in the first pending advertisement material, wherein the qualification file and the second advertisement identifier are respectively bound to the third pending advertisement material;
the evaluation score determining subunit is configured to determine, according to the network information, a brand credit evaluation score and/or a historical profitability evaluation score corresponding to the second advertiser identifier;
the brand score calculating subunit is used for obtaining a product brand evaluation score corresponding to the third advertisement material to be examined according to the determined brand credit evaluation score and/or historical income evaluation score corresponding to the second advertiser identification;
and the brand adding subunit is used for adding the product brand corresponding to the third advertisement material to be examined into the brand library when the product brand evaluation score corresponding to the third advertisement material to be examined is greater than or equal to a preset threshold value.
In a third aspect, the present invention provides a computer apparatus comprising a memory and a processor communicatively coupled, wherein the memory is configured to store a computer program, and the processor is configured to read the computer program and execute a method of preselecting pending advertising material as set forth in the first aspect or any one of the possible designs of the first aspect.
In a fourth aspect, the present invention provides a computer readable storage medium having stored thereon instructions which, when executed on a computer, perform the method of pre-selecting advertising material to be reviewed as described above in the first aspect or any one of the possible designs thereof.
In a fifth aspect, the present invention provides a computer program product containing instructions which, when run on a computer, cause the computer to perform the method of pre-selecting the advertising material to be reviewed as described above in the first aspect or any one of the possible designs of the first aspect.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic flow chart of a method for pre-selecting advertisement material to be reviewed provided by the present invention.
Fig. 2 is a schematic diagram of an apparatus for pre-selecting advertisement material to be reviewed according to the present invention.
Fig. 3 is a schematic structural diagram of a computer device provided by the present invention.
Detailed Description
The invention is further described with reference to the following figures and specific embodiments. It should be noted that the description of the embodiments is provided to help understanding of the present invention, but the present invention is not limited thereto. Specific structural and functional details disclosed herein are merely illustrative of example embodiments of the invention. This invention may, however, be embodied in many alternate forms and should not be construed as limited to the embodiments set forth herein.
It will be understood that, although the terms first, second, etc. may be used herein to describe various elements, these elements should not be limited by these terms. These terms are only used to distinguish one element from another. For example, a first element could be termed a second element, and, similarly, a second element could be termed a first element, without departing from the scope of example embodiments of the present invention.
It should be understood that, for the term "and/or" as may appear herein, it is merely an associative relationship that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, B exists alone, and A and B exist at the same time; for the term "/and" as may appear herein, which describes another associative object relationship, it means that two relationships may exist, e.g., a/and B, may mean: a exists independently, and A and B exist independently; in addition, for the character "/" that may appear herein, it generally means that the former and latter associated objects are in an "or" relationship.
It will be understood that when an element is referred to herein as being "connected," "connected," or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may be present. Conversely, if a unit is referred to herein as being "directly connected" or "directly coupled" to another unit, it is intended that no intervening units are present. In addition, other words used to describe the relationship between elements should be interpreted in a similar manner (e.g., "between … …" versus "directly between … …", "adjacent" versus "directly adjacent", etc.).
It is to be understood that the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of example embodiments of the invention. As used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises," "comprising," "includes" and/or "including," when used herein, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, numbers, steps, operations, elements, components, and/or groups thereof.
It should also be noted that, in some alternative designs, the functions/acts noted may occur out of the order noted in the figures. For example, two figures shown in succession may, in fact, be executed substantially concurrently, or the figures may sometimes be executed in the reverse order, depending upon the functionality/acts involved.
It should be understood that specific details are provided in the following description to facilitate a thorough understanding of example embodiments. However, it will be understood by those of ordinary skill in the art that the example embodiments may be practiced without these specific details. For example, systems may be shown in block diagrams in order not to obscure the examples in unnecessary detail. In other instances, well-known processes, structures and techniques may be shown without unnecessary detail in order to avoid obscuring example embodiments.
As shown in fig. 1, the method for pre-selecting the advertisement material to be reviewed provided in the first aspect of the present embodiment may be, but is not limited to, executed on a pre-review server in an advertisement material management or advertisement review system applied to various large media, so that after the submission of the advertisement material to be reviewed, the review efficiency can be increased in a targeted manner. The method for pre-selecting the advertisement material to be examined can include, but is not limited to, the following steps S101 to S103.
S101, obtaining a first advertisement material to be examined.
In the step S101, the first pending advertisement material may be, but is not limited to be, uploaded from an advertiser terminal (which may be, but is not limited to, an electronic device such as a smartphone, a tablet computer, and a desktop computer); the particular content of the pending advertising material may include, but is not limited to, information elements such as text, images, video or sound. In addition, the first pending advertisement material may be uploaded in a binding manner with advertiser information, wherein the advertiser information may include, but is not limited to, advertiser identification and qualification files (e.g., scanning files such as license).
And S102, determining a second advertisement material to be examined of the corresponding product brand in the brand library from the first advertisement material to be examined, and determining a product brand evaluation score corresponding to the second advertisement material to be examined.
In step S102, the brand library is used to record product brands important for the advertising service provider, and the product brands are used to characterize corresponding advertisers, so that by determining a second advertisement material to be examined, in which a corresponding product brand exists in the brand library, from the first advertisement material to be examined, it can be known that the advertisement material to be examined is a corresponding important product brand or advertiser. The product brand assessment score is used for representing the brand influence of a corresponding product brand or an advertiser on the industry and the market and/or the historical investment degree (such as invested funds and/or times for brand promotion and the like) of a brand promotion affair; the higher the score of the product brand evaluation score is, the more important the corresponding product brand or advertiser is, and the prior review needs to be performed on the corresponding second advertisement material to be reviewed.
And S103, carrying out manual review and pushing on the second advertisement material to be reviewed according to the sequence of the brand evaluation scores from high to low.
In step S103, if the product brand evaluation scores of a plurality of second advertisement materials to be reviewed are the same, the second advertisement materials to be reviewed are further manually reviewed and pushed in the order from first to last of the receiving time.
Therefore, through the preselection scheme described in detail in the steps S101 to S103, a new method for increasing review efficiency of the ad material to be reviewed in a targeted manner can be provided, that is, after receiving the ad material to be reviewed submitted by the advertiser, whether the ad material to be reviewed corresponds to an important product brand or advertiser can be determined according to the corresponding relationship between the ad material to be reviewed and the product brand in the brand library, and the ad material to be reviewed corresponding to the important product brand or advertiser is prioritized based on the product brand evaluation score, so that the ad material to be reviewed corresponding to the important product brand can be reviewed manually and preferentially, thereby accelerating the review speed of the ad material to be reviewed, avoiding missing the optimal exposure period, and improving the ad delivery experience of the important advertiser.
On the basis of the technical solution of the first aspect, the present embodiment further specifically proposes a possible design for performing compliance screening on an advertisement material to be reviewed before pushing, that is, the method further includes, but is not limited to, the following steps S1031 to S1032.
And S1031, determining whether sensitive violation information exists in the second advertisement material to be examined.
In step S1031, the specific determination manner may include, but is not limited to: (1) extracting at least one compliance information element to be estimated from the second advertisement material to be examined, wherein the compliance information element to be estimated can be but is not limited to information elements such as characters, images (for static advertisements, directly advertisement pictures; for videos, pictures of each frame of the videos need to be captured), or sounds; (2) matching each compliance information element to be estimated in the at least one compliance information element to be estimated with at least one sensitive violation information item one by one, wherein the at least one sensitive violation information item can be stored in a sensitive information base in advance, each sensitive violation information item can correspond to information which can independently judge violation, violation or violation of social morals and the like, the specific form can be but is not limited to the form of information elements such as characters, images or sounds, and the specific way of matching is the conventional way, for example, calculating the matching correlation, when the matching correlation exceeds a certain threshold, the matching is considered, otherwise, the mismatching is considered; (3) and when all the information elements to be estimated of the at least one information element to be estimated of the compliance are not matched with all the sensitive violation information items in the at least one sensitive violation information item, determining that the second advertisement material to be examined does not have sensitive violation information, otherwise, determining that the second advertisement material to be examined has sensitive violation information.
And S1032, if the second advertisement material to be examined does not exist, judging that the second advertisement material to be examined passes compliance screening.
After the step S1032, because the second advertisement material to be reviewed has passed compliance screening, which indicates that the advertisement material to be reviewed does not contain sensitive violation information, manual review pushing may be performed, so as to further determine whether the advertisement material can be delivered; on the contrary, if the second to-be-audited advertisement material exists, it needs to be judged that the second to-be-audited advertisement material does not pass compliance screening, and manual auditing push cannot be performed at the moment, so that delivery is denied in advance, the workload of manual auditing is reduced, the waste of labor cost is reduced, and the auditing speed of other compliance to-be-audited advertisement materials is accelerated.
Therefore, through the possible design one described in the steps S1031 to S1032, compliance screening can be performed on the advertisement materials to be reviewed before pushing, so that the advertisement materials to be reviewed which are not in compliance can be removed in advance, the workload of manual review is reduced, the waste of labor cost is reduced, and the review speed of other compliance advertisement materials to be reviewed is increased.
On the basis of the first aspect or the technical solution that may be designed to be the first aspect, the present embodiment further specifically provides a possible design two that performs manual review pushing on the advertisement material to be reviewed based on the impression effect dimension, that is, performs manual review pushing on the second advertisement material to be reviewed according to the order from high to low of the product brand evaluation score, including but not limited to the following steps S1033 to S1036.
S1033, extracting at least one information element to be evaluated of the effect from the second advertisement material to be examined.
In step S1033, the information element to be evaluated for the effect may be, but not limited to, text, image (for static advertisement, directly advertisement picture; for video, picture of each frame of video needs to be captured), or sound.
S1034, according to the at least one information element to be evaluated of the effect, determining an advertisement putting effect evaluation score corresponding to the second advertisement material to be examined.
In the step S1034, the advertisement delivery effect evaluation score is used to represent the promotion effect generated after advertisement delivery of the corresponding advertisement material to be examined; the higher the score of the advertisement delivery effect evaluation score is, the greater the promotion effect of the corresponding advertisement material to be reviewed is, the more important the advertisement material to be reviewed may be, and the prior manual review of the corresponding advertisement material to be reviewed is required.
And S1035, obtaining a comprehensive evaluation score of the second advertisement material to be examined according to the advertisement putting effect evaluation score and the product brand evaluation score.
In step S1035, the calculation formula of the comprehensive evaluation score may be, but is not limited to:
P＝kePeffect+kbPbrand
wherein P represents a comprehensive evaluation score, keWeight coefficient, P, representing evaluation score of corresponding advertisement putting effecteffectRepresents an evaluation score, k, of the advertisement placement effectbWeight coefficient, P, representing the rating score of the corresponding product brandbrandRepresenting a product brand evaluation score and having ke+kb＝1。
And S1036, carrying out manual review and pushing on the second advertisement material to be reviewed according to the sequence from high to low of the comprehensive evaluation scores.
In the step S1036, if the comprehensive evaluation scores of the multiple second advertisement materials to be reviewed are the same, the second advertisement materials to be reviewed are further manually reviewed and pushed in the sequence from the first to the last of the receiving time.
Therefore, through the possible design two described in the above steps S1033 to S1036, the advertisement material to be reviewed can be evaluated for promotion effectiveness before being delivered, and the advertisement material to be reviewed is prioritized based on the evaluation result of promotion effectiveness and the evaluation result of brand, so that the advertisement material to be reviewed, which has higher promotion effectiveness and corresponds to an important product brand, can be preferentially and manually reviewed, thereby accelerating the review speed of the advertisement material to be reviewed, avoiding missing the optimal exposure period, and further improving the advertisement delivery experience of the advertiser.
On the basis of the first aspect or the technical solution that may be designed to be one, the present embodiment specifically proposes another possible design three for performing manual review pushing on the advertisement material to be reviewed based on the impression effect dimension, that is, performing manual review pushing on the second advertisement material to be reviewed according to the order from high to low of the product brand evaluation score, including but not limited to the following steps S1037 to S1040.
S1037, extracting at least one information element to be evaluated of the effect from the second advertisement material to be examined.
S1038, according to the at least one information element to be evaluated of the effect, determining an advertisement putting effect evaluation score corresponding to the second advertisement material to be examined.
S1039, sorting the second advertisement materials to be examined according to the sequence from high to low of the product brand evaluation scores and the sequence from high to low of the advertisement putting effect evaluation scores to obtain sorted second advertisement materials to be examined.
And S1040, carrying out manual review and pushing on the sorted second advertisement material to be reviewed according to the sorting sequence.
In the foregoing steps S1037 to S1040, the specific meanings of the information element to be evaluated for effect and the advertisement impression evaluation score may be referred to in the foregoing possible design two, which is not described herein again. In step S1039, the specific manner of sorting the second advertisement material to be reviewed according to the order of the product brand evaluation score from high to low and the order of the advertisement placement effectiveness evaluation score from high to low may be, but is not limited to: the second to-be-inspected advertisement materials are sorted according to the sequence from high to low of the product brand evaluation scores, then the second to-be-inspected advertisement materials with the same product brand evaluation scores or the second to-be-inspected advertisement materials sequentially screened in compliance from high to low of the product brand evaluation scores are sorted according to the sequence from high to low of the advertisement delivery effect evaluation scores, and further the to-be-inspected advertisement materials with high popularization effect can be preferentially and manually checked, so that the checking speed of the to-be-inspected advertisement materials is increased, the optimal exposure period is avoided being missed, and the advertisement delivery experience of an advertiser is further improved. In addition, if the advertisement delivery effectiveness evaluation scores of a plurality of continuous second advertisement materials to be examined are the same, the plurality of continuous second advertisement materials to be examined are further sorted in the order from the first to the last of the receiving time.
Therefore, through the third possible design described in the above steps S1037 to S1040, on the basis of the manner of performing priority discrimination on the advertisement material to be reviewed based on the brand evaluation result, the advertisement material to be reviewed that is to be preferentially pushed may be subjected to priority discrimination again based on the promotion efficacy evaluation result, so that the advertisement material to be reviewed with higher promotion efficacy may be preferentially subjected to manual review, thereby accelerating the review speed of the advertisement material to be reviewed, avoiding missing the optimal exposure period, and further improving the advertisement delivery experience of the advertiser.
Based on the foregoing technical solution of the possible design two or the possible design three, the present embodiment further specifically proposes a possible design four how to determine an advertisement placement effectiveness evaluation score, that is, determine an advertisement placement effectiveness evaluation score corresponding to the second advertisement material to be reviewed according to the at least one information element to be evaluated for effectiveness, including but not limited to the following steps S1081 to S1082.
S1081, obtaining an information saliency evaluation score, an information circulation evaluation score and/or a brand prominence evaluation score of each effect information element to be estimated in the at least one effect information element to be estimated, wherein the information saliency evaluation score is determined according to the saliency degree of the corresponding effect information element to be estimated, the information circulation evaluation score is determined according to the circulation frequency of the corresponding effect information element to be estimated, and the brand prominence evaluation score is determined according to the occurrence frequency of a brand keyword in the corresponding effect information element to be estimated.
In the step S1081, the saliency degree is an existing term in the advertisement technical field, for example, the saliency of the information element to be estimated of the corresponding effect may be evaluated based on the thickness degree of the characters or the image color difference degree, and the higher the saliency degree is, the higher the evaluation score is, the higher the promotion effectiveness is; the specific determination mode of the information conspicuity evaluation score can be but is not limited to a conventional score evaluation mode based on the advertising science, the analytic hierarchy process and the like. The information circulation degree evaluation score can be obtained based on the circulation times of statistical characters or sounds, and the more the circulation times are, the higher the evaluation score is, and the higher the popularization effect is; the specific determination method of the information circulation degree evaluation score can also adopt a conventional score evaluation method based on the advertising science, the analytic hierarchy process and the like, but is not limited to the above. Similarly, the more times of occurrence of the brand keywords, the more obvious the brand is highlighted, the higher the evaluation score is, and the higher the promotion efficacy is; the specific determination mode of the brand prominence evaluation score can also adopt a conventional evaluation mode based on the advertising and analytic hierarchy process and the like, but is not limited to the specific determination mode.
S1082, determining an advertisement putting effect evaluation score corresponding to the advertisement material to be examined according to the information conspicuity evaluation score, the information circulation evaluation score and/or the brand prominence evaluation score of each information element to be evaluated in effect.
In step S1082, the calculation formula of the advertisement placement effectiveness evaluation score may be, but is not limited to:
Figure BDA0002613236960000111
in the formula, PeffectExpressing the evaluation score of the advertisement putting effect, i expressing a positive integer, N expressing the total number of information elements to be evaluated of the effect, k1Weight coefficient, p, representing the score of the saliency of the corresponding information1iInformation conspicuity evaluation score, k, representing the ith effect information element to be evaluated2Weight coefficient, p, representing evaluation score of information circularity2iInformation circulation evaluation score, k, representing the ith effect information element to be evaluated3Weight coefficient, p, representing the rating score of the corresponding brand prominence3iA brand prominence evaluation score representing the information element to be evaluated for the ith effect, and k1+k2+k3＝1。
Therefore, through the possible design four described in the steps S1081-S1082, the popularization effectiveness of the advertisement material to be examined can be scientifically evaluated from multiple dimensions such as information conspicuity, information circulation degree and brand prominence, and the accuracy of manual review and push in follow-up priority is ensured.
On the basis of the first aspect and any one of the first to fourth possible designs, the present embodiment further specifically proposes a fifth possible design for how to determine a product brand evaluation score, that is, determine a product brand evaluation score corresponding to the second advertisement material to be reviewed, including but not limited to the following steps S1021 to S1022.
And S1021, searching brand credit evaluation scores, historical income evaluation scores and/or historical cooperation evaluation scores which are stored in a binding mode with the first advertiser identification from the brand library according to the first advertiser identification bound with the second advertisement material to be examined.
In the step S1021, the brand credit rating score is used to characterize the brand influence of the corresponding advertiser in the industry and the market, where the greater the brand influence, the higher the brand value, and the higher the rating score (the specific rating manner may be, but is not limited to, a conventional rating manner based on an analytic hierarchy process, etc.). The historical income degree evaluation score is used for representing the historical investment degree of the corresponding advertiser in the brand promotion affairs, namely the income degree of advertisement putting is higher, the brand value is higher, and the evaluation score is also higher (the specific evaluation method can be but is not limited to a conventional evaluation method based on an analytic hierarchy process and the like). The historical cooperation degree evaluation score is used for representing the number of times of advertisement putting cooperation of the corresponding advertiser, the higher the number of times of cooperation is, the higher the client value is, the higher the evaluation score is (the specific evaluation method can be but is not limited to a conventional evaluation method based on an analytic hierarchy process and the like), the number of times of cooperation can be delayed, evaluation content is enriched, and the evaluation accuracy of brand value is improved.
And S1022, determining a product brand evaluation score corresponding to the second advertisement material to be examined according to the found brand credit evaluation score, historical income evaluation score and/or historical cooperation evaluation score.
In step S1022, the calculation formula of the product brand evaluation score may be, but is not limited to:
Figure BDA0002613236960000121
in the formula, PbrandA product brand evaluation score is represented and,
Figure BDA0002613236960000122
a weighting factor representing a corresponding brand credit rating score,
Figure BDA0002613236960000123
represents a brand credit rating score and,
Figure BDA0002613236960000124
a weighting factor representing a corresponding historical profitability assessment score,
Figure BDA0002613236960000125
the historical profitability assessment score is represented,
Figure BDA0002613236960000126
a weight coefficient representing a corresponding historical cooperation degree evaluation score,
Figure BDA0002613236960000127
represents a historical cooperation degree evaluation score and has
Figure BDA0002613236960000128
Therefore, by the fifth possible design described in the steps S1021 to S1022, the brand value of the advertisement material to be reviewed can be scientifically evaluated from multiple dimensions such as brand credit, historical profitability, historical cooperative degree and the like, and the correctness of manual review and push in subsequent priority is ensured.
Based on the aforementioned technical solution of the fifth possible design, the present embodiment further provides another possible design six for how to determine the product brand evaluation score, that is, if there is a third pending advertisement material in the first pending advertisement material, where the corresponding product brand is not in the brand library, the method further includes, but is not limited to, the following steps S1023 to S1026.
And S1023, according to the keywords extracted from the qualification file, determining network information for evaluating brand credit and/or historical profitability corresponding to a second advertiser identifier, wherein the qualification file and the second advertisement identifier are respectively bound with the third advertisement material to be examined.
In step S1023, the specific determination manner of the network information may include, but is not limited to: (11) extracting information of the qualification file to obtain keywords for searching corresponding advertisers or product brands, such as enterprise names of the advertisers or brand trademarks of the products; (12) and according to the keywords, performing big data search in the Internet so as to search out network information for evaluating brand credit and/or historical profitability corresponding to the second advertiser identification.
And S1024, determining a brand credit rating assessment score and/or a historical earningness assessment score corresponding to the second advertiser mark according to the network information.
In the step S1024, the specific score estimation manner of the brand credit rating score and/or the historical profit margin rating score may be, but is not limited to, a conventional score estimation manner based on an analytic hierarchy process or the like.
And S1025, obtaining a product brand evaluation score corresponding to the third advertisement material to be examined according to the determined brand credit evaluation score and/or historical income evaluation score corresponding to the second advertiser identification.
In step S1025, the calculation formula of the brand evaluation score of the product may be referred to as step S1022 in the aforementioned five possible designs.
And S1026, when the product brand evaluation score corresponding to the third advertisement material to be examined is larger than or equal to a preset threshold value, adding the product brand corresponding to the third advertisement material to be examined into the brand library.
After the step S1026, if the product brand corresponding to the third advertisement material to be reviewed is added to the brand library, the third advertisement material to be reviewed is changed into a new second advertisement material to be reviewed, so that through the steps S102 to S103 (when the third advertisement material to be reviewed is added to the brand library, the corresponding second advertiser identifier and the obtained brand credit rating evaluation score and/or historical earning rating evaluation score are bound and stored in the brand library), priority evaluation and manual review pushing of the third advertisement material to be reviewed are realized. And for the third to-be-examined advertisement material with the corresponding product brand evaluation score lower than the preset threshold, the corresponding brand value is default to be extremely low or the quality of the client is poor, and advertisement promotion is not performed in cooperation, so that the to-be-examined advertisement material submitted by a poor client can be avoided being examined, the examination speed of other to-be-examined advertisement materials is accelerated, and the advertisement delivery experience of high-quality clients is improved.
Therefore, through the sixth possible design described in the steps S1023 to S1026, the product brand evaluation score corresponding to the advertisement material to be reviewed can be automatically extended according to the information of the qualification file in real time, and whether the corresponding product brand is added to the brand library is determined based on the comparison result between the product brand evaluation score and the preset threshold value, so that the timely authentication of the high-quality client is realized, the advertisement material to be reviewed submitted by the poor-quality client is avoided, the review speed of other advertisement materials to be reviewed is accelerated, and the advertisement delivery experience of the high-quality client is improved.
As shown in fig. 2, a second aspect of the present embodiment provides a virtual device for implementing the method for preselecting an advertisement material to be reviewed in the first aspect or any one of the possible designs in the first aspect, including a material obtaining unit, a brand evaluation unit, and an audit push unit, which are in communication connection in sequence;
the material acquisition unit is used for acquiring a first advertisement material to be examined;
the brand evaluation unit is used for determining a second advertisement material to be examined of the corresponding product brand in a brand library from the first advertisement material to be examined and determining a product brand evaluation score corresponding to the second advertisement material to be examined;
and the auditing and pushing unit is used for manually auditing and pushing the second advertisement material to be audited according to the sequence of the brand evaluation scores from high to low.
In one possible design, the system further comprises a sensitive violation determining unit and a compliance judging unit which are connected in communication;
the sensitive violation determining unit is in communication connection with the brand evaluating unit and is used for determining whether sensitive violation information exists in the second advertisement material to be examined;
and the compliance judging unit is in communication connection with the auditing and pushing unit and is used for judging that the second advertisement material to be audited passes compliance screening when the second advertisement material to be audited is determined to have no sensitive violation information.
In one possible design, the auditing and pushing unit comprises an information element extracting subunit, an effect evaluation subunit, a comprehensive evaluation subunit and a material pushing subunit which are sequentially in communication connection;
the information element extracting subunit is used for extracting at least one information element with effect to be estimated from the second advertisement material to be examined;
the effect evaluation subunit is configured to determine, according to the at least one information element to be evaluated about the effect, an advertisement delivery effect evaluation score corresponding to the second advertisement material to be reviewed;
the comprehensive evaluation subunit is used for obtaining a comprehensive evaluation score of the second advertisement material to be examined according to the advertisement putting effect evaluation score and the product brand evaluation score;
and the material pushing subunit is used for manually auditing and pushing the second advertisement material to be audited according to the sequence from high to low of the comprehensive evaluation score.
In one possible design, the auditing and pushing unit comprises an information element extracting subunit, an effect evaluating subunit, a comprehensive sequencing subunit and a material pushing subunit which are sequentially in communication connection;
the information element extracting subunit is used for extracting at least one information element with effect to be estimated from the second advertisement material to be examined;
the effect evaluation subunit is configured to determine, according to the at least one information element to be evaluated about the effect, an advertisement delivery effect evaluation score corresponding to the second advertisement material to be reviewed;
the comprehensive sequencing subunit is used for sequencing the second advertisement materials to be examined according to the sequence from high to low of the product brand evaluation scores and the sequence from high to low of the advertisement putting effect evaluation scores to obtain sequenced second advertisement materials to be examined;
and the material pushing subunit is used for manually verifying and pushing the sorted second advertisement materials to be verified according to the sorting sequence.
In one possible design, the effect evaluation sub-unit comprises an evaluation point obtaining grandchild unit and an effect point determining grandchild unit which are connected in a communication mode;
the evaluation score obtaining unit is configured to obtain an information saliency evaluation score, an information circularity evaluation score and/or a brand prominence evaluation score of each effect to-be-evaluated information element in the at least one effect to-be-evaluated information element, where the information saliency evaluation score is determined according to a saliency degree of the corresponding effect to-be-evaluated information element, the information circularity evaluation score is determined according to a number of cycles of the corresponding effect to-be-evaluated information element, and the brand prominence evaluation score is determined according to a number of occurrences of a brand keyword in the corresponding effect to-be-evaluated information element;
and the effect score determining unit is used for determining an advertisement putting effect evaluation score corresponding to the advertisement material to be examined according to the information conspicuity evaluation score, the information circulation evaluation score and/or the brand prominence evaluation score of each information element to be evaluated.
In one possible design, the brand evaluation unit comprises an evaluation score searching subunit and a brand score determining subunit which are connected in communication;
the evaluation score searching subunit is used for searching brand credit evaluation scores, historical income evaluation scores and/or historical cooperation evaluation scores which are/is bound and stored with the first advertiser identification from the brand library according to the first advertiser identification which is bound with the second advertisement material to be examined;
and the brand mark determining subunit is used for determining a product brand evaluation mark corresponding to the second advertisement material to be examined according to the found brand credit evaluation mark, historical income evaluation mark and/or historical cooperation evaluation mark.
In one possible design, the brand evaluation unit further comprises a network information determining subunit, an evaluation score determining subunit, a brand score calculating subunit and a brand adding subunit which are sequentially connected in a communication manner;
the network information determining subunit is configured to determine, according to a keyword extracted from a qualification file, network information used for evaluating brand credit and/or historical profitability corresponding to a second advertiser identifier when a third pending advertisement material, of which a corresponding product brand is not in a brand library, exists in the first pending advertisement material, wherein the qualification file and the second advertisement identifier are respectively bound to the third pending advertisement material;
the evaluation score determining subunit is configured to determine, according to the network information, a brand credit evaluation score and/or a historical profitability evaluation score corresponding to the second advertiser identifier;
the brand score calculating subunit is used for obtaining a product brand evaluation score corresponding to the third advertisement material to be examined according to the determined brand credit evaluation score and/or historical income evaluation score corresponding to the second advertiser identification;
and the brand adding subunit is used for adding the product brand corresponding to the third advertisement material to be examined into the brand library when the product brand evaluation score corresponding to the third advertisement material to be examined is greater than or equal to a preset threshold value.
For the working process, working details and technical effects of the foregoing apparatus provided in the second aspect of this embodiment, reference may be made to the first aspect or any one of the possible designs of the method for preselecting an advertisement material to be reviewed, which is not described herein again.
As shown in fig. 3, a third aspect of the present embodiment provides a computer device for executing the method for preselecting advertisement material in accordance with any one of the possible designs of the first aspect or the first aspect, including a memory and a processor, which are communicatively connected, wherein the memory is used for storing a computer program, and the processor is used for reading the computer program and executing the method for preselecting advertisement material in accordance with any one of the possible designs of the first aspect or the first aspect. For example, the Memory may include, but is not limited to, a Random-Access Memory (RAM), a Read-only Memory (ROM), a flash Memory (F l ash Memory), a first-in first-out Memory (FI FO, FI rst Input FI rst Output), and/or a first-in Last-out Memory (FI LO, FI rst I nput Last Output), and the like; the processor may not be limited to the microprocessor of the model number employing the STM32F105 family. In addition, the computer device may also include, but is not limited to, a power module, a display screen, and other necessary components.
For the working process, working details and technical effects of the foregoing computer device provided in the third aspect of this embodiment, reference may be made to the first aspect or any one of the methods that may be designed for preselecting an advertisement material to be reviewed in the first aspect, which is not described herein again.
A fourth aspect of the present embodiments provides a computer-readable storage medium storing instructions that comprise any one of the first aspect or the first aspect for possible design of the method for pre-selecting an advertising material to be reviewed, i.e., the computer-readable storage medium having stored thereon instructions that, when executed on a computer, perform the method for pre-selecting an advertising material to be reviewed as described in any one of the first aspect or the first aspect for possible design. The computer-readable storage medium refers to a carrier for storing data, and may include, but is not limited to, floppy disks, optical disks, hard disks, flash memories, flash disks and/or Memory sticks (Memory sticks), etc., and the computer may be a general-purpose computer, a special-purpose computer, a computer network, or other programmable devices.
The working process, working details and technical effects of the foregoing computer-readable storage medium provided in the fourth aspect of this embodiment may be referred to in the first aspect or any one of the first aspects that may be used to design the method for preselecting an advertisement material to be reviewed, which is not described herein again.
A fifth aspect of the present embodiments provides a computer program product comprising instructions which, when run on a computer, cause the computer to perform a method of pre-selecting an advertising material to be reviewed as described in the first aspect or any one of the first aspects as possible. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable devices.
The embodiments described above are merely illustrative, and may or may not be physically separate, if referring to units illustrated as separate components; if reference is made to a component displayed as a unit, it may or may not be a physical unit, and may be located in one place or distributed over a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
The above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: modifications may be made to the embodiments described above, or equivalents may be substituted for some of the features described. And such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Finally, it should be noted that the present invention is not limited to the above alternative embodiments, and that various other forms of products can be obtained by anyone in light of the present invention. The above detailed description should not be taken as limiting the scope of the invention, which is defined in the claims, and which the description is intended to be interpreted accordingly.

Claims (10)

1. A method of preselecting advertising material for review, comprising:
acquiring a first advertisement material to be examined;
determining a second advertisement material to be examined of the corresponding product brand in a brand library from the first advertisement material to be examined, and determining a product brand evaluation score corresponding to the second advertisement material to be examined;
and carrying out manual review and pushing on the second advertisement material to be reviewed according to the sequence of the brand evaluation scores of the products from high to low.
2. The method of claim 1, wherein the method further comprises:
determining whether sensitive violation information exists in the second advertisement material to be examined;
and if not, judging that the second advertisement material to be examined passes compliance screening.
3. The method of claim 1 or 2, wherein the pushing of the manual review of the second advertising material to be reviewed in order of the brand evaluation score from high to low comprises:
extracting at least one effect information element to be estimated from the second advertisement material to be examined;
determining an advertisement delivery effect evaluation score corresponding to the second advertisement material to be examined according to the at least one information element to be evaluated;
obtaining a comprehensive evaluation score of the second advertisement material to be examined according to the advertisement putting effect evaluation score and the product brand evaluation score;
and carrying out manual review and pushing on the second advertisement material to be reviewed according to the sequence of the comprehensive evaluation scores from high to low.
4. The method of claim 1 or 2, wherein the pushing of the manual review of the second advertising material to be reviewed in order of the brand evaluation score from high to low comprises:
extracting at least one effect information element to be estimated from the second advertisement material to be examined;
determining an advertisement delivery effect evaluation score corresponding to the second advertisement material to be examined according to the at least one information element to be evaluated;
sequencing the second advertisement materials to be examined according to the sequence from high to low of the product brand evaluation scores and the sequence from high to low of the advertisement putting effect evaluation scores to obtain sequenced second advertisement materials to be examined;
and manually checking and pushing the sorted second advertisement materials to be checked according to the sorting sequence.
5. The method of claim 3, wherein determining an advertisement impression estimate score corresponding to the second pending advertisement material based on the at least one effectiveness estimate information element comprises:
acquiring an information saliency evaluation score, an information circulation evaluation score and/or a brand prominence evaluation score of each effect information element to be evaluated in the at least one effect information element to be evaluated, wherein the information saliency evaluation score is determined according to the saliency of the corresponding effect information element to be evaluated, the information circulation evaluation score is determined according to the circulation frequency of the corresponding effect information element to be evaluated, and the brand prominence evaluation score is determined according to the occurrence frequency of brand keywords in the corresponding effect information element to be evaluated;
and determining an advertisement putting effect evaluation score corresponding to the advertisement material to be examined according to the information eye-catching degree evaluation score, the information circulation degree evaluation score and/or the brand prominence evaluation score of each effect information element to be evaluated.
6. The method of claim 1, wherein determining a product brand assessment score corresponding to the second pending advertising material comprises:
searching brand credit evaluation scores, historical profitability evaluation scores and/or historical cooperation degree evaluation scores which are stored in a binding mode with the first advertiser identification from the brand library according to the first advertiser identification bound with the second advertisement material to be examined;
and determining a product brand evaluation score corresponding to the second advertisement material to be examined according to the found brand credit evaluation score, historical income evaluation score and/or historical cooperation evaluation score.
7. The method of claim 6, wherein if there is a third advertisement material pending in the first advertisement material for which the corresponding product brand is not in the brand library, the method further comprises:
determining network information for evaluating brand credit and/or historical profitability corresponding to a second advertiser identification according to keywords extracted from a qualification file, wherein the qualification file and the second advertisement identification are respectively bound with the third advertisement material to be examined;
according to the network information, determining a brand credit rating evaluation score and/or a historical profitability evaluation score corresponding to the second advertiser mark;
obtaining a product brand evaluation score corresponding to the third advertisement material to be examined according to the determined brand credit evaluation score and/or historical income evaluation score corresponding to the second advertiser identification;
and when the product brand evaluation score corresponding to the third advertisement material to be examined is greater than or equal to a preset threshold value, adding the product brand corresponding to the third advertisement material to be examined into the brand library.
8. A device for preselecting advertisement materials to be examined is characterized by comprising a material acquisition unit, a brand evaluation unit and an examination pushing unit which are sequentially in communication connection;
the material acquisition unit is used for acquiring a first advertisement material to be examined;
the brand evaluation unit is used for determining a second advertisement material to be examined of the corresponding product brand in a brand library from the first advertisement material to be examined and determining a product brand evaluation score corresponding to the second advertisement material to be examined;
and the auditing and pushing unit is used for manually auditing and pushing the second advertisement material to be audited according to the sequence of the brand evaluation scores from high to low.
9. A computer device comprising a memory and a processor communicatively coupled, wherein the memory is configured to store a computer program and the processor is configured to read the computer program and perform a method of pre-selecting advertising material for review as claimed in any one of claims 1 to 7.
10. A computer readable storage medium having stored thereon instructions which, when executed on a computer, perform a method of pre-selecting advertising material for review as claimed in any one of claims 1 to 7.
CN202010761616.6A 2020-07-31 2020-07-31 Method and device for preselecting advertisement material to be examined and computer equipment Pending CN111898912A (en)

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Application publication date: 20201106