CN113837772A - Method, device and equipment for auditing marketing information - Google Patents
Method, device and equipment for auditing marketing information Download PDFInfo
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Abstract
The embodiment of the specification discloses a method, a device and equipment for auditing marketing information. The scheme comprises the following steps: acquiring marketing information of a target page; the target page is a page to which a page link provided based on the marketing information jumps; acquiring page content information of the target page; judging whether the marketing information is consistent with the page content information or not to obtain a judgment result; and if the judgment result shows that the marketing information is inconsistent with the page content information, generating a notice showing that the marketing information is not approved.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to a method, an apparatus, and a device for auditing marketing information.
Background
With the rapid development of the internet and computer technologies, network marketing gradually becomes a popular marketing mode, through network marketing, merchants can recommend products, marketing activities and the like to users by using a network, the users can conveniently acquire marketing information, and promotion of the products and the marketing activities is facilitated. For example, in the application program, the attention of the user is attracted through a striking marketing page, and the user clicks the marketing page to acquire information of a specific marketing activity, which is a common marketing mode.
At present, in order to attract more users, some merchants may exaggerate marketing activities in marketing pages, so that marketing information of the marketing pages is inconsistent with specific contents of actual marketing activities, and a problem of deceiving consumers exists.
Therefore, how to effectively audit marketing information and guarantee user rights is a technical problem to be solved urgently.
Disclosure of Invention
The embodiment of the specification provides a method, a device and equipment for auditing marketing information, so that the marketing information is audited and the rights and interests of users are guaranteed.
In order to solve the above technical problem, the embodiments of the present specification are implemented as follows:
the method for auditing the marketing information provided by the embodiment of the specification comprises the following steps:
acquiring marketing information of a target page; the target page is a page to which a page link provided based on the marketing information jumps;
acquiring page content information of the target page;
judging whether the marketing information is consistent with the page content information or not to obtain a judgment result;
and if the judgment result shows that the marketing information is inconsistent with the page content information, generating a notice showing that the marketing information is not approved.
The device for auditing marketing information provided by the embodiment of the specification comprises:
the first information acquisition module is used for acquiring marketing information of a target page; the target page is a page to which a page link provided based on the marketing information jumps;
the second information acquisition module is used for acquiring page content information of the target page;
the judging module is used for judging whether the marketing information is consistent with the page content information or not to obtain a judging result;
and the result processing module is used for generating a notice which shows that the marketing information is not approved if the judgment result shows that the marketing information is inconsistent with the page content information.
An apparatus for auditing marketing information provided by an embodiment of the present specification includes:
at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein,
the memory stores instructions executable by the at least one processor to enable the at least one processor to:
acquiring marketing information of a target page; the target page is a page to which a page link provided based on the marketing information jumps;
acquiring page content information of the target page;
judging whether the marketing information is consistent with the page content information or not to obtain a judgment result;
and if the judgment result shows that the marketing information is inconsistent with the page content information, generating a notice showing that the marketing information is not approved.
Embodiments of the present specification provide a computer readable medium having stored thereon computer readable instructions executable by a processor to implement a method of auditing marketing messages.
One embodiment of the present description achieves the following advantageous effects:
in the embodiment of the description, whether the marketing information is consistent with the corresponding page content information is judged by acquiring the marketing information and the page content information of the target page corresponding to the marketing information, and when the marketing information is consistent with the corresponding page content information, it can be determined that the marketing information can be audited, and the marketing information does not have information which is deceased from consumers, which is in line with the regulation.
Drawings
In order to more clearly illustrate the embodiments of the present disclosure or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments described in the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without any creative effort.
Fig. 1 is a schematic application scenario diagram of a method for auditing marketing information according to an embodiment of the present disclosure;
fig. 2 is a schematic flow chart of a method for auditing marketing messages according to an embodiment of the present disclosure;
fig. 3 is a schematic diagram of a marketing message provided by an embodiment of the present disclosure;
FIG. 4 is a schematic diagram of a target page provided in an embodiment of the present specification;
FIG. 5 is a swim lane diagram of a method for auditing marketing messages according to an embodiment of the present disclosure;
fig. 6 is a schematic structural diagram of an apparatus for auditing marketing information according to an embodiment of the present disclosure;
fig. 7 is a schematic structural diagram of an apparatus for auditing marketing information according to an embodiment of the present disclosure.
Detailed Description
To make the objects, technical solutions and advantages of one or more embodiments of the present disclosure more apparent, the technical solutions of one or more embodiments of the present disclosure will be described in detail and completely with reference to the specific embodiments of the present disclosure and the accompanying drawings. It is to be understood that the embodiments described are only a few embodiments of the present specification, and not all embodiments. All other embodiments that can be derived by a person skilled in the art from the embodiments given herein without making any creative effort fall within the scope of protection of one or more embodiments of the present specification.
The technical solutions provided by the embodiments of the present description are described in detail below with reference to the accompanying drawings.
In the prior art, some merchants may issue some marketing information containing exaggerated or false promotions to users in order to attract the users, and when the users participate in marketing activities through the marketing information provided by the merchants, the users may not obtain the same information as the promotions in the marketing information. For example, the merchant issues a marketing message about receiving a reward to the user, and only the information about receiving the 2-ary coupon is displayed in the marketing message, which does not indicate that only a new user is limited, and when a user who has received the reward before enters a specific marketing campaign through the marketing message, the reward which is declared in the marketing message cannot be received by the user because only the new user can receive the reward is recorded in a specific introduction page of the marketing campaign, so that there is a problem that the consumer is not deceived.
In order to solve the defects in the prior art, the scheme provides the following embodiments:
fig. 1 is a schematic application scenario diagram of a method for auditing marketing information according to an embodiment of the present disclosure. As shown in fig. 1, the scenario may include a marketing message 1, a target page 2, and an auditing platform 3, where the marketing message 1 may provide a page link for jumping to the target page 2, and the target page 2 may be obtained through the page link. The auditing platform 3 can determine whether the marketing information can be audited by judging whether the marketing information is consistent with the page content information of the target page, and when the marketing information is inconsistent with the page content information, a notice indicating that the marketing information is not audited is generated, so that the marketing information is correspondingly processed, the marketing information including the spoofed information is prevented from being provided for the user, and the user rights and interests can be guaranteed.
Next, a method for auditing marketing information provided by an embodiment of the specification will be specifically described with reference to the accompanying drawings:
fig. 2 is a schematic flow chart of a method for auditing marketing information according to an embodiment of the present disclosure. From the viewpoint of a program, the execution subject of the flow may be a program installed in an application server or an application client.
As shown in fig. 2, the process may include the following steps:
step 202: acquiring marketing information of a target page; the target page is a page to which a page link provided based on the marketing information jumps.
In practical application, corresponding marketing information can be generated according to business requirements for promoting business, and the marketing information usually includes summary information of marketing activities of the business. The target page may be a detail page of the marketing campaign, which may contain specific content of the marketing campaign. The marketing information in the embodiment of the description can provide a page link corresponding to the target page, and the target page can be obtained through the page link.
For example, a merchant issues an electronic coupon available to the merchant via some application program in order to attract users, and the marketing information may include summary information such as the name of the merchant, the amount of the coupon, and the time of use. The user finds the marketing information displayed with the coupon getting of the merchant in the display page of the application program, and the user clicks the marketing information to enter the coupon getting page for getting the coupon, wherein the page may contain detailed introduction information of marketing activities, such as relevant information of the merchant, coupon getting, some detailed introduction contents of the coupon use, and the like. In practical application, the target page obtained by the marketing information may be skipped once or skipped for multiple times, which is not limited in the embodiment of the present specification as long as the target page can be obtained based on the marketing information, and the specific situation may be set according to actual requirements.
Step 204: and acquiring page content information of the target page.
Step 206: and judging whether the marketing information is consistent with the page content information or not to obtain a judgment result.
Step 208: and if the judgment result shows that the marketing information is inconsistent with the page content information, generating a notice showing that the marketing information is not approved.
In this specification, the marketing information may be audited according to whether the marketing information is consistent with the page content information corresponding to the marketing information, and when the marketing information is inconsistent with the page content information, the marketing information may include information that a user is spoofed, and a notification indicating that the marketing information is not audited may be generated, so as to process the marketing information.
It should be understood that the order of some steps in the method described in one or more embodiments of the present disclosure may be interchanged according to actual needs, or some steps may be omitted or deleted.
Based on the method of fig. 2, the present specification also provides some specific embodiments of the method, which are described below.
In practical application, the marketing information may be issued in various forms, and in the embodiment of the present specification, the marketing information may include any type of information of a webpage, an application notification, and a short message.
The page link jumping to the target page may be included in the marketing information, or may have a corresponding relationship with the marketing information. For example, a page link jumping to a target page may be displayed in the marketing information, and a user may enter the target page by clicking the page link to be clicked; the page link may not be displayed in the marketing information, the marketing information may have a corresponding relationship with the page link, and when the user performs a specific operation on the marketing information, for example, the user clicks the efficient information, the user may jump to the target page. The specific form is not particularly limited here as long as the target page can be acquired from the marketing information.
In practical application, when the marketing information is provided for the user in the form of a webpage, the marketing information can be displayed for the user in display modes such as a popup window, a floating layer and an information display position, and the user can probably know the marketing activity corresponding to the marketing information through the marketing information.
In the implementation of this specification, the marketing information may be checked in an information comparison manner, specifically, in step 206, it is determined whether the marketing information is consistent with the page content information, and the specific package may include:
acquiring a first review keyword in the marketing information; the first review keyword can be used for referring to the content needing to be reviewed in the marketing information;
and judging whether the first examination keyword is contained in the page content information.
In practical applications, at least part of the content in the marketing message may be audited, for example, information such as time, place, participation condition, activity limitation, and the like included in the marketing message may be audited.
In this embodiment of the present specification, an audit word lexicon for auditing marketing information may be provided according to expert experience or machine learning, and keywords included in marketing information may be determined by using a preset audit word lexicon based on methods such as regular matching, specifically, the obtaining of the first audit keyword in the marketing information may specifically include:
determining an audit word lexicon corresponding to the marketing information; the examination word bank contains keywords which represent that the marketing information needs to be examined;
and determining the first examination keyword in the marketing information based on the examination word lexicon.
In practical application, marketing information may be further classified, for example, common marketing information may include shopping, catering, insurance, financing, medical treatment, and the like, in an embodiment of the present specification, an audit keyword lexicon corresponding to a marketing category to which the marketing information belongs may be further determined according to the marketing category of the marketing information, and the obtaining of the first audit keyword in the marketing information specifically may include:
determining an audit word lexicon corresponding to the marketing type to which the marketing information belongs;
and determining the first auditing keyword in the marketing information based on an auditing word lexicon corresponding to the marketing type to which the marketing information belongs.
The method comprises the steps of obtaining marketing information, determining keywords in an audit word lexicon, and determining the keywords in the audit word lexicon contained in the marketing information as first audit keywords.
In practical applications, the marketing information may be information in a picture format, and before the first reviewing keyword is determined, text information in the marketing information may be identified, and then the first reviewing keyword is identified from the text information. The text information in the marketing message may be obtained based on an image Character Recognition technology such as Optical Character Recognition (OCR). In practical application, an identification mode can be selected according to actual requirements to identify texts in pictures, and the specific identification mode is not limited in the embodiment of the specification as long as text information can be reasonably identified.
In an embodiment of the present description, the marketing information may include at least one first review keyword, and when the marketing information includes a plurality of first review keywords, the determining whether the marketing information is consistent with the page content information may specifically include:
acquiring each first review keyword in the marketing information;
and judging whether each first examination keyword is contained in the page content information. If any keyword in the first examination keywords is not contained in the page content information, the marketing information and the page content information can be determined to be inconsistent; if all the first reviewing keywords are contained in the page content information, it can be determined that the marketing information is consistent with the page content information.
In this embodiment of the present description, the review may be performed according to a use condition of a marketing campaign corresponding to a review keyword, where after determining whether the first review keyword is included in the page content information, the method may further include:
if the first review keyword is contained in the page content information, determining a first applicable condition of the marketing activity corresponding to the first review keyword;
acquiring a second applicable condition corresponding to the marketing activity in the page content information;
and judging whether the first applicable condition is consistent with the second applicable condition.
For example, when the time limit indicating the marketing campaign included in the marketing message is 8 month 1 to 8 month 8, it can be determined whether the time limit indicating the marketing campaign included in the page content information is also 8 month 1 to 8 month 8. If the first applicable condition is consistent with the second applicable condition, the marketing information can be represented to be consistent with the page content information; if the first applicable condition is inconsistent with the second applicable condition, the marketing information can be represented to be inconsistent with the page content information.
In practical applications, there may be some restriction conditions that are not described in the marketing information acquired by the user first, but are described in the page content information of the target page, so that the user acquires the marketing information but cannot participate in the marketing activity corresponding to the marketing information, which is also a situation that is spoofed by the user. For example, a user sees marketing information about getting a coupon of a merchant on a page of an application, and cannot get the coupon when the user clicks the marketing information, and a getting condition only for a new user's character is described in page content information of a target page, but the marketing page does not have the marketing information, which also causes trouble to the user.
In the embodiment of this specification, the determining whether the marketing information is consistent with the page content information may specifically include:
acquiring a second review keyword in the page content information; the second review keyword can be used for referring to a keyword which needs to be reviewed in the page content information;
and judging whether the second review keyword is contained in the marketing information.
If the second review keyword is included in the marketing information, the marketing information can be determined to be consistent with the page content information; if the second review keyword is not included in the marketing information, it may be determined that the marketing information is inconsistent with the page content information.
Similar to the above method for checking the first audit keyword, in the embodiments of this specification, an audit word lexicon for auditing the page content information of the target page may also be provided according to expert experience or machine learning, a keyword included in the page content information may be determined by using a preset audit word lexicon based on a method such as regular matching, specifically, a second audit keyword in the page content information is obtained, which may specifically include:
determining an audit word lexicon corresponding to the target page; the checking word bank comprises keywords which represent the keywords to be checked in the target page;
and determining the second examination keyword in the page content information based on the examination word lexicon corresponding to the target page.
In practical application, the term library of the audit words corresponding to the target page may be the same as or different from the term library of the audit words corresponding to the marketing information. In order to facilitate the examination, the examination word bank corresponding to the target page and the examination word bank corresponding to the marketing information in the implementation of the present specification may be the same examination word bank.
Similarly, the target pages can be classified, and the categories of the target pages in practical application can be the same as the categories of the marketing information, and can also include shopping categories, catering categories, insurance categories, financial categories, medical categories and the like. In this embodiment of the present specification, an audit keyword lexicon corresponding to a category to which the target page belongs may also be determined according to the category of the target page, where the obtaining of the second audit keyword in the page content information specifically may include:
determining an audit word lexicon corresponding to the type of the target page;
and determining the first examination keyword in the page content information based on the examination word lexicon corresponding to the type of the target page.
The method includes the steps that whether the page content information contains keywords in the audit word bank can be determined based on methods such as regular matching, and the keywords in the audit word bank contained in the page content information are determined to be second audit keywords. The page content information may also be obtained from the target page based on image Character Recognition technology such as Optical Character Recognition (OCR).
In the embodiment of the present specification, the page content information may include at least one second audit keyword, and when the page content information includes a plurality of second audit keywords, each second audit keyword in the page content information may be acquired; and judging whether each second review keyword is contained in the marketing information. If any keyword in the second examination keywords is not contained in the marketing information, the marketing information can be determined to be inconsistent with the page content information; if all the second review keywords are contained in the marketing information, the marketing information can be determined to be consistent with the page content information.
In this embodiment of the present description, the review may be performed according to a use condition of a marketing campaign corresponding to a review keyword in page content information, where after determining whether the second review keyword is included in the marketing information, the method may further include:
if the second review keyword is contained in the marketing information, determining a third applicable condition of the marketing activity corresponding to the second review keyword in the page content information;
acquiring a fourth applicable condition corresponding to the marketing activity in the marketing information;
and judging whether the third applicable condition is consistent with the fourth applicable condition.
For example, when the locations representing the marketing campaign included in the page content information are city a and city B, it may be determined whether the locations representing the marketing campaign in the marketing information are also city a and city B. If the third applicable condition is consistent with the fourth applicable condition, the marketing information can be determined to be consistent with the page content information; if the third applicable condition is inconsistent with the fourth applicable condition, the marketing information can be determined to be inconsistent with the page content information.
In practical application, the marketing information and the page content information may include application conditions of a plurality of marketing activities, and each application condition may be determined, where if there is an inconsistency, it may be determined that the marketing information is inconsistent with the page content information.
Fig. 3 is a schematic diagram of a marketing message provided in an embodiment of the present specification, and fig. 4 is a schematic diagram of a target page provided in an embodiment of the present specification. Assuming that a certain merchant is a promotion service, an electronic platform such as an application program is used to issue marketing information of a certain marketing activity, and a user can see the marketing information of the merchant in the application program, as shown in fig. 3, the marketing information may be a 5-element coupon of the merchant, and the effective use time of the coupon is 8 months, 1 day to 8 days. In practical application, the user can enter a detailed introduction page, namely a target page, of the marketing activity of the marketing information by clicking the coupon displayed in the marketing information. As shown in fig. 4, the page content information of the destination page also includes information of the valid use time of the coupon, which is 8 months, 1 day to 5 days. In this embodiment of the present description, it may be determined that "time" is used as an audit keyword, and both the marketing information shown in fig. 3 and the target page shown in fig. 4 include the audit keyword, further, an applicable condition corresponding to time in the marketing information is 8 months and 1 day to 8 days, and an applicable condition corresponding to time in the target page is 8 months and 1 day to 5 days, and it may be determined that the applicable conditions corresponding to time in the marketing information and the target page are not consistent, and it may be determined that the marketing information is not consistent with the target page, and the marketing information cannot pass the audit. In the embodiment of the description, the marketing information and the content of the keywords, the applicable conditions and the like in the target page can be segmented based on a semantic analysis algorithm, and when the marketing information and the content contained in the target page have the same meaning, the marketing information and the content of the target page can be determined to be consistent.
In practical applications, when a merchant issues marketing information by means of an application program, information about marketing activities, such as marketing information and a target page including page content information, needs to be provided to a server corresponding to the application program, and the server puts the marketing information and the target page in a display position in a page of the corresponding application program to be displayed as a user. When the marketing information and the target page need to be modified, a merchant needs to submit the modified marketing information, the target page and the like to a server for updating the marketing activities, the server can receive reminding information indicating the marketing information and/or the target page updating, and the auditing process of the marketing information can be triggered based on the reminding information in the embodiment of the description, so that the marketing information can be audited in a targeted manner, and the auditing effectiveness can be improved.
Optionally, before the obtaining of the marketing information of the target page in the embodiment of the present specification, the method may further include:
acquiring first reminding information representing that the target page is changed;
and triggering the step of acquiring the target page based on the first reminding information.
Optionally, before the obtaining of the marketing information of the target page in the embodiment of the present specification, the method may further include:
acquiring second reminding information representing the change of the marketing information;
and triggering the step of acquiring the target page based on the second reminding information.
In practical application, an identifier indicating that the marketing information is consistent with the page content information may be generated, and may indicate that the marketing information passes the audit, specifically, after the determining whether the marketing information is consistent with the page content information in the embodiment of the present specification, the method may further include:
and if the marketing information is consistent with the page content information, generating an identifier which shows that the marketing information passes the audit.
In practical application, the marketing information can be located in the information display position of the page, the corresponding relation between the marketing information and the information display position can be recorded, and the corresponding relation between the information display position corresponding to the marketing information and the identification can be recorded after the marketing information is confirmed to pass the audit.
In the embodiment of the description, when the marketing information is audited, the marketing information to be audited can be acquired from the information display position according to the corresponding relation between the marketing information and the information display position; when the marketing information is changed, the marketing information can be changed from the corresponding information display position according to the corresponding relation.
In the embodiment of the description, the marketing information and the target page can be audited, and when the marketing information and the target page do not conform to the regulations, the marketing information can be determined not to pass the audits.
Optionally, before generating the identifier indicating that the marketing information passes the audit, the method may further include:
acquiring a page display mode of the marketing information;
and determining that the page display mode of the marketing information accords with a first preset page display mode.
In practical application, the page display mode which the marketing information needs to accord with can be preset, and whether the page display mode of the marketing information accords with the first preset page display mode or not is judged.
The first preset page display mode comprises at least one of a preset font specification of the text of the marketing information, a preset color contrast between the text in the marketing information and the background page of the marketing information, and the marketing information does not contain preset forbidden words.
Optionally, before generating the identifier indicating that the marketing information passes the audit, the method may further include:
acquiring a page display mode of the target page;
and determining that the page display mode of the target page accords with a second preset page display mode.
In practical application, the page display mode that the target page needs to conform to can be preset, and whether the page display mode of the target page conforms to the second preset page display mode or not can be judged.
The second preset page display mode comprises at least one of a preset font specification of the text of the target page, a preset color contrast between the text in the target page and a background page of the target page, and the target page does not contain preset forbidden words.
In this embodiment of the present description, the first preset page display mode may be a display mode in which the user can clearly know the content of the marketing information, and the second preset page display mode may be a display mode in which the user can clearly know the content of the target page, where the first preset page display mode and the second preset page display mode may be the same or different, and are not specifically limited herein as long as the user can clearly know the displayed content.
The font specification may include the size of the font. In order to facilitate the users to see the marketing information and the content in the target page, the adopted font cannot be too small, and the users are prevented from missing the information. The font specifications may also include font styles, such as traditional, simplified, song, regular, etc. styles.
In practical applications, the preset page display mode can be set according to the regulations of "advertisement law", "advertisement management regulations", "notice on strengthening advertisement propaganda management", "notice on clearing advertisement with bad content", "working scheme for treating special false illegal advertisement", etc. according to the actual requirements, and the first auditing keyword, the second auditing keyword, marketing information, the content to be audited in the target page and the preset page display mode can be determined according to the regulations. The specific preset page display mode, the specific form of the examination keyword and the specific examination content can be determined according to expert experience or a neural network model, and the specific mode adopted in the embodiment of the specification is not limited.
To more clearly illustrate the method for auditing the marketing information provided in the embodiments of the present specification, fig. 5 is a swim lane diagram of a method for auditing the marketing information provided in the embodiments of the present specification. As shown in fig. 5, the method may include an information obtaining stage, an auditing stage, and a result processing stage, and specifically may include:
step 502: the marketing information is displayed to the user through the page in the application program, and the user can obtain the marketing information in the displayed page in the process of using the application program. Wherein the marketing information may be displayed in an information display slot in the application page.
Step 504: and the auditing server acquires the marketing information. In practical application, the auditing server may be an application program or platform having auditing capabilities for the marketing information and the target page corresponding to the marketing information.
Step 506: and judging whether the page display mode of the marketing information accords with a first preset page display mode.
Step 508: if the page display mode of the marketing information accords with the first preset page display mode, the target page can be obtained based on the page link provided by the marketing information, and the target page can contain detailed introduction information aiming at the marketing activities.
Step 510: and judging whether the page display mode of the target page accords with a second preset page display mode.
Step 512: if the page display mode of the target page accords with the second preset page display mode, whether the marketing information is consistent with the page content information of the target page or not can be judged based on the acquired target page and the marketing information.
Step 514: if the marketing information is consistent with the page content information, an identifier indicating that the marketing information passes the audit can be generated.
Step 516: if the marketing information is inconsistent with the page content information, a notification indicating that the marketing information is not approved can be generated so as to notify a manager to process the marketing information which is not in accordance with the regulation. For example, the marketing information and/or the page content information in the target page are modified to be consistent; marketing information can be off-shelf, the marketing information is not displayed in the information display position of the application program any more, and users can be prevented from obtaining unqualified marketing information. In this embodiment of the present specification, when the determination result in any of the steps 506, 510, and 512 is negative, a notification indicating that the marketing message is not approved may be generated.
In practical application, the marketing information may be already published marketing information or marketing information to be published. The auditing process aiming at the marketing information can comprise three stages of pre-auditing, in-process auditing and post-processing, wherein the pre-auditing stage can be understood as the auditing stage of the marketing information before the marketing information is issued, the auditing method provided in the embodiment of the specification can also be adopted to audit the marketing information and the target page provided by a merchant, and after the auditing is passed, the marketing information and the target page can be issued, and a user can obtain corresponding marketing activities through the marketing information; in the auditing stage, the issued marketing information can be audited, for example, after the marketing information or the page content of the target page is modified by a merchant, the modified marketing information and the target page can be audited according to the auditing method, and after the auditing is passed, the marketing information can be kept in an issuing state; the post-processing may be understood as a stage of processing the marketing information according to the audit result, for example, if the marketing information that is not issued does not pass the audit, the marketing information is not allowed to be issued, and if the audit passes, the marketing information can be issued; if the issued marketing information is not approved, the merchant can be informed to modify the issued marketing information, or the issuing of the marketing information can be stopped, the marketing information is offline, and the marketing information is issued online after the modified marketing information is qualified.
Based on the same idea, the embodiment of the present specification further provides a device corresponding to the above method. Fig. 6 is a schematic structural diagram of an apparatus for auditing marketing information according to an embodiment of the present disclosure. As shown in fig. 6, the apparatus may include:
a first information obtaining module 602, configured to obtain marketing information of a target page; the target page is a page to which a page link provided based on the marketing information jumps;
a second information obtaining module 604, configured to obtain page content information of the target page;
a judging module 606, configured to judge whether the marketing information is consistent with the page content information, to obtain a judgment result;
a result processing module 608, configured to generate a notification indicating that the marketing information is not approved if the determination result indicates that the marketing information is inconsistent with the page content information. .
Based on the same idea, the embodiment of the present specification further provides a device corresponding to the above method.
Fig. 7 is a schematic structural diagram of an apparatus for auditing marketing information according to an embodiment of the present disclosure. As shown in fig. 7, the apparatus 700 may include:
at least one processor 710; and the number of the first and second groups,
a memory 730 communicatively coupled to the at least one processor; wherein,
the memory 730 stores instructions 720 executable by the at least one processor 710 to enable the at least one processor 710 to:
acquiring marketing information of a target page; the target page is a page to which a page link provided based on the marketing information jumps;
acquiring page content information of the target page;
judging whether the marketing information is consistent with the page content information or not to obtain a judgment result;
and if the judgment result shows that the marketing information is inconsistent with the page content information, generating a notice showing that the marketing information is not approved.
Based on the same idea, the embodiment of the present specification further provides a computer-readable medium corresponding to the above method. The computer readable medium has computer readable instructions stored thereon, which are executable by the processor to implement one of the above-mentioned methods for auditing marketing messages.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, as for the apparatus shown in fig. 7, since it is substantially similar to the method embodiment, the description is simple, and the relevant points can be referred to the partial description of the method embodiment.
In the 90 s of the 20 th century, improvements in a technology could clearly distinguish between improvements in hardware (e.g., improvements in circuit structures such as diodes, transistors, switches, etc.) and improvements in software (improvements in process flow). However, as technology advances, many of today's process flow improvements have been seen as direct improvements in hardware circuit architecture. Designers almost always obtain the corresponding hardware circuit structure by programming an improved method flow into the hardware circuit. Thus, it cannot be said that an improvement in the process flow cannot be realized by hardware physical modules. For example, a Programmable Logic Device (PLD), such as a Field Programmable Gate Array (FPGA), is an integrated circuit whose Logic functions are determined by programming the Device by a user. A digital character system is "integrated" on a PLD by the designer's own programming without requiring the chip manufacturer to design and fabricate a dedicated integrated circuit chip. Furthermore, nowadays, instead of manually making an Integrated Circuit chip, such Programming is often implemented by "logic compiler" software, which is similar to a software compiler used in program development and writing, but the original code before compiling is also written by a specific Programming Language, which is called Hardware Description Language (HDL), and HDL is not only one but many, such as abel (advanced Boolean Expression Language), ahdl (alternate Hardware Description Language), traffic, pl (core universal Programming Language), HDCal (jhdware Description Language), lang, Lola, HDL, laspam, hardward Description Language (vhr Description Language), vhal (Hardware Description Language), and vhigh-Language, which are currently used in most common. It will also be apparent to those skilled in the art that hardware circuitry that implements the logical method flows can be readily obtained by merely slightly programming the method flows into an integrated circuit using the hardware description languages described above.
The controller may be implemented in any suitable manner, for example, the controller may take the form of, for example, a microprocessor or processor and a computer-readable medium storing computer-readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, an Application Specific Integrated Circuit (ASIC), a programmable logic controller, and an embedded microcontroller, examples of which include, but are not limited to, the following microcontrollers: the ARC625D, Atmel AT91SAM, Microchip PIC18F26K20, and Silicone Labs C8051F320, the memory controller may also be implemented as part of the control logic for the memory. Those skilled in the art will also appreciate that, in addition to implementing the controller as pure computer readable program code, the same functionality can be implemented by logically programming method steps such that the controller is in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers and the like. Such a controller may thus be considered a hardware component, and the means included therein for performing the various functions may also be considered as a structure within the hardware component. Or even means for performing the functions may be regarded as being both a software module for performing the method and a structure within a hardware component.
The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. One typical implementation device is a computer. In particular, the computer may be, for example, a personal computer, a laptop computer, a cellular telephone, a camera phone, a smartphone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.
For convenience of description, the above devices are described as being divided into various units by function, and are described separately. Of course, the functionality of the units may be implemented in one or more software and/or hardware when implementing the present application.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Disks (DVD) or other optical storage, magnetic cassettes, magnetic tape disk storage or other magnetic storage devices, or any other non-transmission medium which can be used to store information which can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The application may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. The application may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.
The above description is only an example of the present application and is not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (10)
1. A method of auditing marketing messages, comprising:
acquiring marketing information of a target page; the target page is a page to which a page link provided based on the marketing information jumps;
acquiring page content information of the target page;
judging whether the marketing information is consistent with the page content information or not to obtain a judgment result;
and if the judgment result shows that the marketing information is inconsistent with the page content information, generating a notice showing that the marketing information is not approved.
2. The method of claim 1, wherein the determining whether the marketing message is consistent with the page content message specifically comprises:
acquiring a first review keyword in the marketing information; the first examination keyword is used for referring to the content needing to be examined in the marketing information;
and judging whether the first examination keyword is contained in the page content information.
3. The method of claim 2, wherein the obtaining of the first review keyword in the marketing message specifically comprises:
determining an audit word lexicon corresponding to the marketing information; the examination word bank contains keywords which represent that the marketing information needs to be examined;
and determining the first examination keyword in the marketing information based on the examination word lexicon.
4. The method of claim 2, wherein said determining whether the first review keyword is included in the page content information further comprises:
if the first review keyword is contained in the page content information, determining a first applicable condition of the marketing activity corresponding to the first review keyword;
acquiring a second applicable condition corresponding to the marketing activity in the page content information;
and judging whether the first applicable condition is consistent with the second applicable condition.
5. The method of claim 1, wherein the determining whether the marketing message is consistent with the page content message specifically comprises:
acquiring a second review keyword in the page content information; the second examination keyword is used for referring to the content which needs to be examined in the page content information;
and judging whether the second review keyword is contained in the marketing information.
6. The method of claim 5, after determining whether the second review keyword is included in the marketing message, further comprising:
if the second review keyword is contained in the marketing information, determining a third applicable condition of the marketing activity corresponding to the second review keyword in the page content information;
acquiring a fourth applicable condition corresponding to the marketing activity in the marketing information;
and judging whether the third applicable condition is consistent with the fourth applicable condition.
7. The method of claim 1, after determining whether the marketing message is consistent with the page content information, further comprising:
and if the marketing information is consistent with the page content information, generating an identifier which shows that the marketing information passes the audit.
8. The method of claim 7, prior to generating an identification that indicates that the marketing message passed an audit, further comprising:
acquiring a page display mode of the marketing information;
and determining that the page display mode of the marketing information accords with a first preset page display mode.
9. An apparatus for auditing marketing messages, comprising:
the first information acquisition module is used for acquiring marketing information of a target page; the target page is a page to which a page link provided based on the marketing information jumps;
the second information acquisition module is used for acquiring page content information of the target page;
the judging module is used for judging whether the marketing information is consistent with the page content information or not to obtain a judging result;
and the result processing module is used for generating a notice which shows that the marketing information is not approved if the judgment result shows that the marketing information is inconsistent with the page content information.
10. An apparatus for auditing marketing messages, comprising:
at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein,
the memory stores instructions executable by the at least one processor to enable the at least one processor to:
acquiring marketing information of a target page; the target page is a page to which a page link provided based on the marketing information jumps;
acquiring page content information of the target page;
judging whether the marketing information is consistent with the page content information or not to obtain a judgment result;
and if the judgment result shows that the marketing information is inconsistent with the page content information, generating a notice showing that the marketing information is not approved.
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