CN101859420B - The advertisement putting of content-based multimedia authentication codes, transaction system - Google Patents
The advertisement putting of content-based multimedia authentication codes, transaction system Download PDFInfo
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Abstract
The invention provides a kind of authentication code display packing based on ad content, it is characterised in that including: obtaining the advertizing information resource of certain content, this advertizing information resource includes at least one can as the advertising message of authentication code; Described advertising message is shown according to presetting rule. Present invention also offers the transaction of the web advertisement of a kind of content-based multimedia authentication codes adopting said method and jettison system, server, authentication code Distributor, authentication code certificate server, daily record storage and Analysis server, advertisement trading server is generated including advertisement information DB, web site content database, authentication code, it is characterized in that, described system also includes the authentication code back-up device being arranged at client web site end.
Description
Technical field
The present invention relates to technical field of information display, especially, relate to the display packing of a kind of authentication code based on ad content, the advertisement putting of a kind of content-based multimedia authentication codes and transaction system.
Background technology
At present, the web advertisement is broadly divided into flag (banner) advertisement and AdWords. Banner is advertisement publishing on webpage, as long as the network user enters this webpage and just can see these advertising messages, including the advertising message shown with Flash animation, picture, written form. Banner is often unrelated with the content of website, so click volume is relatively low; Secondly the Banner position that each website can be thrown in is very limited, so price is higher. Another advertisement form is AdWords, and AdWords is accompanied by the application of search engine technique and grows up, and typical application is the AdWord of Google. The actual frequency that AdWords form mainly clicks advertisement with audient on website collects advertising expense to advertiser.
Advertisement mode of the prior art is primarily present problems with: be first that advertiser cannot monitor the effect that oneself advertisement is apprised of objectively, advertiser needs to undertake the loss that swindle brings with invalid ad click, causes much putting into all without reaching intended effect of advertiser; Secondly, the target group of advertisement putting are fuzzyyer, audient's directionality of advertisement and getatability are bad, a lot of advertisers can not find their advertisement of suitable website orientation, and a lot of website does not have suitable advertisement source, causing the main cause of above-mentioned two problems is that the advocate peace online transaction of advertiser of website is all relatively difficult.
Development along with network technology, start advertisement applications in authentication code system, such as publication number is in the United States Patent (USP) " Systemandmethodforprovidingsemanticcaptchasforonlineadve rtising " of US2008/0133347, this patent disclosed that the web advertisement system and method as authentication code, there is the problem that three below cannot make up in this patent application:
First: use this patent authentication code system it is impossible to ensure that system 100% is reliably and securely run: that is use all websites only one of which central server of authentication code, and this authentication code server can not run for a long time; So, when this central server breaks down, use authentication code website cannot normally show authentication code so that user cannot obtain authentication code so that cannot Website login or submission form, greatly compromise the interests of user;
Second: the authentication code advertisement thrown in website is more in disorder, it is impossible to enough bring good benefit; Specifically, advertiser not can select that, when throwing in authentication code advertisement, the customers matched with oneself ad content; Website master also cannot select to be suitable for ad content and the authentication code display format of oneself web site contents and associated visitor, and the input of advertisement does not have purposiveness and specific aim;
3rd: authentication code is without safety assurance system: in the prior art; the form of authentication code is confined to the word shown with graphic form; content limitation, in the advertising slogan of Limited Number, makes described authentication code be easy to be broken through thus losing its protective effect by optical character recognition (OCR) algorithm.
In a word, current those skilled in the art's technical issues that need to address are exactly, how to provide a kind of safe and reliable, and the authentication code display packing based on ad content of memory and advertisement transaction accordingly and jettison system can be easy to so that the advertisement of advertiser can obtain better cognition.
Summary of the invention
It is an object of the present invention to provide a kind of safe and reliable and can conveniently remember can the display packing of the authentication code based on ad content of multi-form change;
It is another object of the present invention to above-mentioned design be applied in concrete web advertisement environment, it is provided that the web advertisement transaction of a kind of content-based multimedia authentication codes and jettison system.
For realizing one aspect of the present invention, the invention discloses a kind of authentication code display packing based on ad content, described method includes:
Obtaining the advertizing information resource of certain content, this advertizing information resource includes at least one can as the advertising message of authentication code;
Described advertising message is shown according to presetting rule.
Further, described presetting rule is: obtains the characteristic of authentication code user, analyzes the goodness of fit of this characteristic and described advertising message, show successively for this authentication code user according to this goodness of fit.
Further, described certain content is have the specific advertising message informing object;
Further, described certain content is the advertising message without specific any significant or regular, the mnemonic informing object, including commonweal information, poem, proverb, Chinese idiom, word.
For realizing another aspect of the present invention, the invention discloses the transaction of the web advertisement of a kind of content-based multimedia authentication codes adopting above-mentioned display method and jettison system, this system includes:
Advertisement information DB, for storing the advertising message that advertiser submits to, including desired advertisement form, ad content and advertising rates;
Web site content database, for storing the information of client web site;
Authentication code generates server, automatically generates, for the content according to described advertisement information DB, the authentication code being embedded with given advertising message, including unique mark, authentication code media, authentication code problem and authentication code answer;
Authentication code Distributor, for the request of response to network user end computer, is chosen for being embedded with the authentication code not comprising authentication code answer of the advertising message of coupling to its distribution, is simultaneously generated distribution information;
Authentication code certificate server, for receiving the submitted answer of the authentication code problem comprised in the network user end computer authentication code for described granting and judging whether it is consistent with authentication code answer described in uniquely identified, is simultaneously generated authentication information;
Daily record storage and Analysis server, for receiving distribution information and the authentication information of also analysis authentication code Distributor and certificate server, generate advertisement putting information and be also sent to advertisement trading server;
Advertisement trading server, for receiving the Transaction Information from advertiser and the difference of client web site, identifies the Transaction Information matched, it is judged that whether both sides' transaction is successful, provides advertisement putting information for advertiser simultaneously.
Further, described system also includes the authentication code back-up device being arranged at client web site end, for performing its function when described authentication code Distributor breaks down, and uniquely identifies described execution device according to what comprise in authentication code;
Further, described authentication code media are the combination of word, picture, animation, video, sound and above two or various ways;
Further, described authentication code distribution information includes the Time Of Release of authentication code, corresponding client web site, the corresponding network user;
Further, whether successfully described authentication code authentication information includes certification;
Further, described advertisement putting information includes: authentication code provides number of times, authentication code certification success and the frequency of failure, the quantity of the network user, region constitutes and corresponding client web site, the flow of client web site and the display number of times of advertising message, frequency;
Further, the Transaction Information of described advertiser includes advertisement expected price, the website selecting input and advertisement form; The Transaction Information of described client web site includes the authentication code form that quotation for advertisement, website are feasible.
Compared with prior art, the invention have the advantages that
First, the present invention by the advertising message that will include certain content as authentication code, make the abundant in content, diversified of authentication code, the described advertising message including certain content is possible not only to be word, picture, animation (Flash), video or sound, it is also possible to be the information of the combination formation of above two or various ways; And this authentication code repeatedly can change within the setting time, and described specific ad content can be classified according to user, and displays according to the information goodness of fit of user and ad content;
Additionally, certain content of the present invention can be the advertising message having and being particularly shown object, can also be the advertising message without any significant or regular, the mnemonic being particularly shown object, for instance commonweal information, poem, proverb, Chinese idiom, word, etc.; Described information source is multiple same type or the set of different types of described certain content; Described can be able to be certain content itself as the information of authentication code, it is also possible to be included in certain content; Wherein, certain content can be comprise the text of trade mark, advertisement information, name of product, product pattern, telephone number, website or web site name etc., picture, animation, video or sound; These certain contents can make user leave deeper impression, and with forcing Memory Process in the process fill in list, brings the cognition degree of described advertisement and the effect of publicity of public good;
Furthermore, the authentication code of the present invention is applied on computer Verification System or network and can effectively prevent some network user from utilizing " automatic form filling program " (Bots) automated log on, serve the further protective effect of multi-user's use and Web vector graphic;
Additionally, be arranged on client web site end authentication code back-up device to be guaranteed in authentication code issue server when breaking down, client web site still can produce authentication code, which ensure that 100% reliability of present system.
Finally, the present invention is by the web advertisement, authentication code Display Technique, content analysis techniques, multimedia technology combines, and improves the advertisement cognition degree of advertiser, and provide transaction platform for the website advertiser that advocates peace, by this transaction platform, advertiser can select the input website and the commercial audience colony that match with ad content, and website master can select to be suitable for the advertising message of oneself web site contents and website caller.
Accompanying drawing explanation
Fig. 1 is the flow chart of a kind of embodiment of authentication code display packing of the present invention;
Fig. 2 is the schematic diagram of a kind of embodiment of the authentication code information of the present invention;
Fig. 3 is the schematic diagram of the another kind of embodiment of the authentication code information of the present invention;
Fig. 4 is the schematic diagram of the embodiment of the advertisement transaction of the present invention and jettison system;
Fig. 5 is the flow chart that in the advertisement transaction of the present invention and jettison system, client web site is distributed authentication code by system;
Fig. 6 is the flow chart of advertiser's displaying advertising messages in the advertisement transaction of the present invention and jettison system;
Fig. 7 is client web site main separation advertisement and carry out the flow chart of advertisement transaction in the advertisement transaction of the present invention and jettison system
Fig. 8 is the flow chart using authentication code in the advertisement transaction of the present invention and a kind of embodiment of jettison system;
Fig. 9 is the flow chart using authentication code in the advertisement transaction of the present invention and the another kind of embodiment of jettison system.
Detailed description of the invention
The display packing of the content-based authentication code that the present invention proposes and system thereof, illustrate as follows in conjunction with the accompanying drawings and embodiments.
Illustrate the flow chart of an embodiment of authentication code display packing of the present invention with reference to Fig. 1, Fig. 1, the key step of content-based authentication code display packing includes:
Step 101: obtaining the advertizing information resource of certain content, this advertizing information resource includes at least one can as the advertising message of authentication code;
It should be noted that, described certain content can be the advertising message having and being particularly shown object, and as included, the text of trade mark, slogan, name of product, product pattern, telephone number, website or web site name etc., picture, animation, video or sound etc. are various has specific audience the authentication code information with memory effect; Can also be the advertising message without any significant or regular, the mnemonic being particularly shown object, for instance commonweal information, poem, proverb, Chinese idiom, word, etc.; Described information source is multiple same type or the set of different types of described certain content; Described can be able to be certain content itself as the information of authentication code, it is also possible to be included in certain content;
In specific implementation process, the obtaining step of this information source may include that
Step A1: obtain the packet of required display; The packet of this place's indication can be the advertisement of advertiser, Fig. 2 show authentication code embodiment schematic diagram, as shown in Figure 2, real estate developer is intended to the building promoting " HongKong Washington " by name, the important information of this building is hanging garden villa, and then selects " HongKong Washington " and " luxurious hanging garden villa " as the packet of required display;
Or the packet that " smoking cessation " and " for you and the health of household, please not want smoking " as shown in Figure 3 obtains for website transaction platform;
Step A2: choose the certain content of described packet according to setting value; Namely " the HongKong Washington " in Fig. 2 and " smoking cessation " in Fig. 3 are the certain content in packet;
Step A3: store described certain content, generates the information source with certain content; Wherein, this step A3 mainly will be there is a need to the ad content of display or commonweal information set on one server, i.e. website transaction platform, advertiser and website master can be made jointly to enjoy the information on this server, if " the HongKong Washington " in Fig. 2 and Fig. 3 and " luxurious hanging garden villa " are as a packet, " smoking cessation " and " for you and the health of household, please not want smoking ", as another packet, storage is on that server.
The acquisition of described information source needs to repeat sub-step A1��A3 and then the certain content of acquisition advertiser, and generates real-time information source; It should be noted that described packet can include the data such as the advertisement form of ad content, advertising rates and requirement that advertiser submits to, described packet can be text, picture, animation Flash, video etc. form; Wherein, advertisement form includes but not limited to text, picture, animation, video or sound etc.; Advertising rates are advertiser be oneself advertisement propose quotation; Wherein, described setting value is certain content selection standard set in advance; Certainly, above step is set up the process of information source, and this step can be inessential existence in specific implementation process, and namely this information source can also be the existing information source without setting up, such as word library, ad content data storehouse etc.;
Step 102: described information source is classified according to preset standard;
In actual applications, described preset standard can be arbitrary information source criteria for classification, according to sex or foundation age, this can be divided into different sub-information sources as the information source of authentication code, the existing all technology that may be used for dividing can also be used to be classified as many sub-information sources, and then make the website that different sub-information source correspondences is different, selecting different authentication code user, in use circulation shows or shows successively, or only shows an information; Such as, described preset standard can be by multiple advertising messages by advertising rates ranking, by ad content classify, by advertisement form classify, by commercial audience character classification by age, by commercial audience Gender Classification etc., information can be categorized as advertising message as shown in Figure 2, and information shown in Fig. 3 can be categorized as commonweal information;
Step 103: show described information according to presetting rule; When described certain content is have the specific advertising message informing object, operable presetting rule is: obtain the characteristic of authentication code user, analyze the goodness of fit of this characteristic and described information, according to this goodness of fit for showing successively for this authentication code user;
When the commonweal information that this advertising message is the object without specific announcement, namely when described certain content is other mnemonic contents that nothing is particularly shown object, operable presetting rule is: using the described information as authentication code according to setting the time as authentication code user random display, say, that according to time sequencing set in advance, at least one mnemonic content in described information source is carried out random display.
When described information source both include having the specific advertising message informing object also include commonweal information time, above two presetting rule can be combined, set display frequency and the display time of advertising message, and the server settings showing advertising message and commonweal information will be used for for replacing can be sequentially carried out, or carry out mating and showing according to the demand of concrete website, it should be noted that, the setting of the server corresponding to advertising message mentioned herein and commonweal information, the connection of website and how to show and be prior art, and described implementation process is to perform on the entity device used in verification process, for the concrete equipment used in verification process, the entity apparatus such as server, the present invention is not defined at this, it addition, in specific implementation process, it is possible to use the software operation that one of ordinary skill in the art knows, in prior art, arbitrary digital content that can be authenticated show and changes and shows that the technology of content or program can use in the present embodiment.
In the process that foundation goodness of fit described in this place shows successively, described characteristic can be mated by any matching way with the described information as authentication code, and determines its goodness of fit; May be for same characteristic (i.e. same authentication code user) to show according to goodness of fit, it is also possible to be show according to goodness of fit for different characteristics (i.e. multiple authentication code user); Such as, according to the preferential display of advertising rates height in advertising message; Described " successively " includes display frequency, DISPLAY ORDER or other law of character graphics displaying, does not limit at this;
It should be noted that described characteristic can be derived from the characteristic of preset data source, it is also possible to be the characteristic of retrievable arbitrary source; Described characteristic can be real time data, it is also possible to be stored characteristic; Heretofore described characteristic, data source refer to the information from website aspect, and what described information, information source, certain content referred to is the information that can show as authentication code; Such as, " HongKong Washington " in Fig. 2, " smoking cessation " belong to the content of information source;
Wherein, described preset data source is the data source matched with information source, such as, described preset data source can be the related web site simultaneously matched with the ad content in advertising message, advertisement form and quotation for advertisement, that is, the interior perhaps audient of this website should be associated with ad content or commercial audience; The advertising display form of advertiser demand communication can be supported, namely the display format of authentication code; Gap between quotation and the quotation of advertiser of this website master should in a sufficiently small scope simultaneously; Namely data source can be meet the website that all of the above requires simultaneously; Now, described characteristic can be the real time data that user sends when registering on the web site, can also be the data that previously stored of user this user that system is extracted when logging in this website or the request data of other activating and authenticating codes, and this characteristic can include the age of this user, sex, occupation, hobby or advertising message is informed the influential related data of effect; For commonweal information, described data source can be arbitrarily require over authentication code to complete registration, log in or the website of other information input operations;
In actual applications, when the data source of described characteristic is preset data source, the matching process of this data source information and information source can be realized by any mode that can realize; It can be a match server, receives data source information respectively and source information and mates; Such as, when described information source is advertising message, it is possible to there is an advertisement trading server, receive the log-on message from advertiser, include the advertising message of ad content, advertisement form and advertising rates; This advertisement trading server can also store the log-on message from website master, includes web site contents, the site information of the supported authentication code form in website and advertiser web site quotation; Then the information of the information of advertiser with website master being mated, described matching process adopts matching way of the prior art.
In prior art, described authentication code can include four parts: unique mark, authentication code media, authentication code problem and authentication code answer; Wherein, unique mark is used for identifying authentication code; Authentication code media comprise certain information, and the network user requires over this partial information and obtains the answer corresponding with authentication code problem;
Certainly, in the present invention, it is most important that provide the advertisement display mode of a kind of authentication code, in concrete execution process, not only need display authentication code, there is also the step in the instruction frame that shown authentication code is input to authentication code; In the authentication code of the present invention, described authentication code information and what corresponding authentication code problem determined that, namely the answer of the authentication code problem in described authentication code information is unique, it is possible to use computer judges that whether answer that the network user feeds back is consistent with authentication code answer and incompatible judges certification whether success; Specifically, there is the advertising message of mnemonic content and will be embedded in fully or partially in authentication code information, become answer authentication code problem dependent information; The network user must be absorbed in this mnemonic content when filling in authentication code, and send correct feedback information and could pass through certification, and such as the authentication code shown in for Fig. 2, corresponding authentication code problem may is that " please input oblique font bigger in picture "; Certainly, can also by making authentication code user repeat to fill in the title of product, the address of website or the key word answered in product information completes certification, process of filling in, along with the pressure Memory Process of relevant information in authentication code, thus reaches better advertisement cognition degree;
As shown in Figure 4, embodiments of the invention one provide web advertisement transaction and the jettison system of a kind of content-based multimedia authentication codes, and described system includes:
Ad content data storehouse 401: be used for storing advertising message;
Web site content database 402: for depositing the content of client web site; The content of client web site can be stored in web site content database by the form of actively submission or crawler capturing;
Authentication code generates server 403: be used for generating authentication code, it can be produce the computer of authentication code and corresponding software thereof, can produce to meet one or more groups unique mark of authentication code requirement, authentication code media, authentication code problem and authentication code answer, and be saved in storage medium or be transmitted directly to authentication code Distributor; Authentication code generates server and can the advertising message in ad content data storehouse be embedded in authentication code in the process generating authentication code, so that advertising message is issued with authentication code;
Authentication code Distributor 404: be responsible for providing authentication code to user end computer, including unique mark, authentication code media and three parts of authentication code problem; Authentication code answer in authentication code will not be supplied to user end computer; Content according to client web site and logon information, authentication code Distributor can select the authentication code containing associated advertising content and according to preassigned, it is distributed realize authentication code show;
Authentication code certificate server 405: judge whether the submitted answer of the authentication code problem comprised in the network user end computer authentication code for described granting is consistent with authentication code answer described in uniquely identified, generate authentication result, result is back to client web site, and described authentication result is sent to daily record storage and Analysis server;
Advertisement trading server 406: be traded for advertiser and client web site, including checking of registration, advertisement transaction and statistical data; Advertiser submits quotation for advertisement by the Internet to advertisement trading server, selects the website thrown in and throw in form, i.e. advertisement form; Website is main selects to be suitable for authentication code form and the adline of oneself website by the Internet, and these information are submitted to advertisement trading server together with expected price; Afterwards, advertisement trading server judges whether the information that both sides submit to mates, and identifies the preset data source that the client web site matched is corresponding advertising message;
Daily record storage and Analysis server 407: for recording the Time Of Release of authentication code, corresponding client web site, the corresponding network user and authentication result; Log server obtains, by analyzing daily record, the statistical data that system is run, and includes but not limited to the impressions etc. of number of times that authentication code provides, authentication code certification success and failed number of times, the quantity of the network user, region composition and corresponding client web site, the flow of client web site and advertisement; The result analyzed can be grouped as form and be supplied to client web site or advertiser, as the tolerance foundation of the implementation result of the present embodiment;
Client web site authentication code back-up device 408: for performing its function when described authentication code Distributor breaks down; Described device can be mounted in the program of client web site end, and this procedure protection is when authentication code issue server breaks down, and client web site still can produce authentication code, thus the experience of the network user not being produced impact; Furthermore, it is possible to distinguish described execution device according to the unique mark comprised in authentication code; Described back-up device ensure that 100% reliability of present system;
In actual application, the putting method of network advertisement used in this embodiment may include that
Advertiser submits ad content, desired advertisement form and advertising rates to by advertisement trading server;
Authentication code generates server and automatically generates the authentication code being embedded with given advertising message meeting advertiser's requirement and send it to authentication code certificate server and client web site authentication code back-up device;
Client web site submits feasible ad content and advertisement form and desired advertising rates to by the Internet;
Advertisement trading server judges whether the Transaction Information of client web site and advertiser matches, and if so, enters next step and logs in client web site, otherwise, returns advertiser and submits to step or client web site to submit step to;
The network user end computer logging in client web site asks authentication code to authentication code Distributor;
Authentication code Distributor selects to provide the authentication code not comprising authentication code answer being embedded with given advertising message matched with client web site and log-on message, and distributed recorder is sent to daily record storage and Analysis server;
Authentication code certificate server judges that whether network user end computer is correct for the feedback information of the authentication code provided, if correctly, enters next step, if incorrect, returns request authentication code step;
Authentication record is sent to daily record storage and Analysis server by authentication code certificate server;
Described authentication code distributed recorder to receiving of daily record storage and Analysis server and authentication record are analyzed, and analysis result is sent to advertisement trading server;
Wherein, described method also includes after network user end computer asks the step of authentication code to authentication code Distributor:
When authentication code Distributor cannot provide authentication code, network user end computer turns to client web site authentication code back-up device request authentication code;
Web site contents and log-on message that client web site authentication code back-up device logs according to the network user select to provide the authentication code not comprising authentication code answer being embedded with given advertising message matched, and distributed recorder sends to daily record storage and Analysis server;
Client web site judges that whether network user end computer is correct for the feedback information of the authentication code provided, if correctly, terminates, if incorrect, returns request authentication code step.
Further, described judge that client web site includes with the process whether Transaction Information of advertiser matches judging in the scope whether client web site is identical at the submission price of advertiser, and whether the expectation of the content and form of website and advertiser matches;
When authentication code generates server when generating authentication code, according to the input form of advertisement in advertising database, ad content is embedded in authentication code;
When the network user browses the content of client web site by client computer, client web site will need the list filled in be sent to client computer, this list contain the personal information project requiring user to fill in and display authentication code foot this;
Wherein, user end computer performs the script of the display authentication code received, and asks an authentication code from authentication code Distributor; When authentication code Distributor is unavailable, user end computer can ask an authentication code to client web site authentication code stand-by program, and owing to client web site authentication code stand-by program is deployed in client web site, the business of client web site will not be interrupted; User returns the correctness of answer and is checked by client web site;
Wherein, the content of client web site can be stored in web site content database by the form of actively submission or crawler capturing;
It addition, authentication code Distributor selects the authentication code of coupling to provide according to the log-on message of web site contents and user, and it is authenticated the display successively of code according to log-on message and the height of the matching degree of ad content and the height of advertising rates;
Further, the record of certification and distribution is sent to daily record storage and Analysis server by authentication code certificate server and authentication code Distributor;
Certainly, described daily record storage and Analysis server need to analyze daily record, and the information collected is sent to advertisement trading server, advertiser and client web site can check on advertisement trading server that this information is to understand the input effect of advertisement;
Fig. 5 show the main flow chart being registered as client web site in website, as shown in the figure, website is main by registering the application proposing to become the client web site of ad system of the present invention, application is by rear, the system of the present embodiment returns to three necessary assemblies of client web site: public-key cryptography, private cipher key and client web site authentication code stand-by program;
Fig. 6 show advertiser's registration, submits advertisement to and carry out the flow chart of advertisement transaction, as shown in the figure, advertiser passes through internet registry, submit ad content to, what select oneself advertisement applicable represents form (authentication code form), and advertiser can also select suitable website according to the type of advertisement and content by web site content database simultaneously; Additionally advertiser can submit a quotation, advertisement trading server judges whether the desired price of quotation and website of advertiser mates, whether what is called mates the expected price of the quotation referring to advertiser and website master whether in same Price Range, if coupling, then conclude the business successfully, the advertisement of advertiser will be shown in the authentication code used in corresponding website, and otherwise advertiser can again offer or select other website;
Fig. 7 show client web site main separation advertisement and carries out the flow chart of advertisement transaction, obtain in Fig. 7, client web site master selects to be suitable for authentication code form and the adline of oneself website by the Internet, and submits a quotation, and described quotation is submitted to advertisement trading server; Advertisement trading server judges whether the quotation of the desired price of website master and advertiser mates, if coupling, then concluding the business successfully, qualified advertisement will be embedded in the authentication code that client web site uses and be shown, website chief commander obtains income according to the effect shown; If it does not match, Fail Transaction, website master can again offer or select other advertisement;
Fig. 8 show the flow chart that the network user fills in and submits the list containing authentication code to, as shown in FIG., user end computer receives the list needing to fill in from client web site, list comprises the display script of authentication code and PKI that client web site obtains from system, browser software in user end computer performs the script of display authentication code, an authentication code is asked to authentication code Distributor, this authentication code includes three parts: unique mark, authentication code media and authentication code problem, and the foundation of request is the PKI of client web site. If authentication code Distributor temporarily cannot provide authentication code, the script of display authentication code can turn to client web site authentication code stand-by program request authentication code for some reason. After user end computer access authentication code, display to the user that authentication code media and corresponding authentication code problem, and point out user to input the answer of correspondence. User complete input after submission form, the authentication code in list uniquely identify with user input answer will be submitted to client web site with list. Then, authentication code certificate server or client web site check the answer of user's submission and uniquely identify whether coupling. If user submit to answer and uniquely identify coupling, then be successfully completed the submission process of list; If the authentication code answer that user provides and unique mark are not mated, unmatched reason is probably user and inputs error, or the automatic list of malice is filled in program and filled in list. In this case, authentication code Distributor or client web site need again to provide list and new authentication code to user end computer, repeat above procedure;
As shown in Figure 9, client web site receives the list that user submits to, uniquely identifies the authentication code answer filled in user including authentication code. By uniquely identifying, client web site judges that this authentication code is provided by authentication code Distributor or provided by the authentication code stand-by program of client web site. If authentication code is provided by authentication code Distributor, client web site is uniquely identified by the authentication code that the private key of oneself, user submit to and authentication code certificate server is submitted in authentication code answer. Authentication code certificate server judges whether answer is consistent with authentication code, the result notice client web site that will determine that. If authentication code is to be provided by the authentication code stand-by program of client web site, then judged whether the answer that user provides is consistent with authentication code by client web site. If the answer that user provides is consistent with authentication code, user has successfully passed certification, and this process terminates; If answer does not correspond, client web site sends list to user again, waits that user fills in again and submits to.
It is known that authentication code includes two parts from Fig. 2 and Fig. 3: Part I is the content word of authentication code; Part II is the background patterns of authentication code. Word and background can become effective advertisement approach. First, multiple performance flexibly is had in authentication code: the content of authentication code can be the name or telephone number etc. of the name of product, website; The content of authentication code can be famous sayings of famous figures, ancient poetry or statement of pursuing a goal with determination etc.; The content of authentication code can also be public service ads. Secondly, the display format of authentication code also has multiple, such as can use the pattern of product, and the LOGO of website is as a setting, it is possible to use Flash animation, picture, sound represent form.
Real estate developer A wants to promote the building being called " HongKong Washington " as shown in Figure 2, and an important attraction of this building is hanging garden villa, and realtor A wants to allow more people being likely to purchase perceive this point;
Realtor A enters the system of the present invention, by information such as the name of the Internet registration building and advertising rates, the content of realtor's A given ad and authentication code represent form, have finally chosen the authentication code advertisement of Fig. 7 (d): prospect word is " HongKong Washington ", background text is " hanging garden villa ", and these advertising messages will be stored in ad content data storehouse;
Authentication code generates server and automatically generates and meet the realtor A authentication code required: realtor A selects to represent the website of authentication code: the potential buyer of this building has certain feature, for instance just for the Beijing area annual income crowd more than 200,000. Ad trafficking system searches out the booming income crowd forum being suitable for throwing in the B-Beijing area, website of this advertisement in web site content database. Realtor A have selected website B;
Notice website B is asked in the advertisement putting of realtor A by advertisement trading server, and this input request includes the content and form of advertisement and the quotation for advertisement that realtor A proposes.
The main B in website receives the quotation for advertisement of advertiser by advertisement trading server, concludes the business successfully;
When the network user accesses website B time, it is necessary to fill in enrollment form or publish an article list, this process relates to display and the input of authentication code;
The authentication code Distributor of native system receives the request data of the network user, analyzes the object requirement that the personal information comprised in described data meets the announcement of realtor, then send an authentication code, it is desirable to user inputs " HongKong Washington ". If input is correct, user authentication success, it is possible to continuing operation, otherwise user operation is rejected;
Wherein, authentication code Distributor is likely to be due to fault cannot provide authentication code, and now website B enables client web site authentication code stand-by program and generates authentication code, it is ensured that user's normal operating. After pending fault is got rid of, website B still uses the authentication code that authentication code Distributor provides;
Daily record storage and Analysis server have recorded the information that user logs in, and as the statistics of advertising display effect, collect and are supplied to realtor A, and realtor A can check this summarized results by advertisement trading server.
The advertiser being previously mentioned in the present invention refers to the tissue or individual of throwing in advertisement on platform of the present invention; The network user refers to the network user accessing client web site; User end computer refers to the computer used when the network user surfs the Net; Client web site refers to the website of network user login, comprises management personnel and the server of website.
It should be noted that, in the embodiment of the content-based authentication code display device of the present invention, in order to be briefly described, therefore it is all expressed as the combination of a series of unit, but those skilled in the art should know, the present invention is not by the restriction of described cell position, according to the present invention, some unit is the combination of some hardware or software, the embodiment of this device is substantially similar with aforesaid embodiment of the method, certain embodiment there is no the part described in detail, it is possible to referring to the associated description of other embodiments, just do not detail at this. It addition, those skilled in the art also should know, embodiment described in this description belongs to preferred embodiment, necessary to involved action and the unit not necessarily present invention.
Embodiment of above is merely to illustrate the present invention; and it is not limitation of the present invention; those of ordinary skill about technical field; without departing from the spirit and scope of the present invention; can also make a variety of changes and modification; therefore all equivalent technical schemes fall within scope of the invention, and the scope of patent protection of the present invention should be defined by the claims.
Claims (9)
1. the authentication code display packing based on ad content, it is characterised in that including:
Obtaining the advertizing information resource of certain content, this advertizing information resource includes at least one can as the advertising message of authentication code;
Obtain the characteristic of authentication code user;
Analyze the goodness of fit of this characteristic and described advertising message;
It is that this authentication code user shows successively or circulates display at least one authentication code described according to this goodness of fit;
Wherein, the advertizing information resource of described acquisition certain content farther includes:
Obtaining the packet of required display, wherein, described packet is the advertisement of advertiser;
Choose the certain content of described packet according to setting value, wherein, described certain content as authentication code, and/or, select partial content as authentication code in described certain content;
Store described certain content and generation has the advertizing information resource of described certain content.
2. the method for claim 1, it is characterised in that described certain content is have the specific advertising message informing object.
3. the method for claim 1, it is characterised in that described certain content is the advertising message without specific any significant or regular, the mnemonic informing object, including commonweal information, poem, proverb, Chinese idiom, word.
4. the web advertisement of the content-based multimedia authentication codes adopting method as claimed in claim 1 is concluded the business and jettison system, it is characterised in that including:
Advertisement information DB, for storing the advertising message that advertiser submits to, including desired advertisement form, ad content and advertising rates;
Web site content database, for storing the information of client web site;
Authentication code generates server, automatically generates, for the content according to described advertisement information DB, the authentication code being embedded with given advertising message, including unique mark, authentication code media, authentication code problem and authentication code answer;
Authentication code Distributor, for the request of response to network user end computer, is chosen for being embedded with the authentication code not comprising authentication code answer of the advertising message of coupling to its distribution, is simultaneously generated distribution information;
Authentication code certificate server, for receiving the submitted answer of the authentication code problem comprised in the network user end computer authentication code for described granting and judging whether it is consistent with authentication code answer described in uniquely identified, is simultaneously generated authentication information;
Daily record storage and Analysis server, for receiving distribution information and the authentication information of also analysis authentication code Distributor and authentication code certificate server, generate advertisement putting information and be also sent to advertisement trading server;
Advertisement trading server, for receiving the Transaction Information from advertiser and the difference of client web site, identifies the Transaction Information matched, it is judged that whether both sides' transaction is successful, provides advertisement putting information for advertiser simultaneously.
5. system as claimed in claim 4, it is characterized in that, described system also includes the authentication code back-up device being arranged at client web site end, for performing the function of described authentication code Distributor when described authentication code Distributor breaks down, and uniquely identify described authentication code back-up device according to what authentication code comprised.
6. system as claimed in claim 4, it is characterised in that described authentication code media are the combination of word, picture, animation, video, sound and above two or various ways.
7. system as claimed in claim 4, it is characterised in that described distribution information includes the Time Of Release of authentication code, corresponding client web site, the corresponding network user.
8. system as claimed in claim 4, it is characterized in that, described advertisement putting information includes: authentication code provides number of times, authentication code certification success and the frequency of failure, the quantity of the network user, region constitutes and corresponding client web site, the flow of client web site and the display number of times of advertising message, frequency.
9. system as claimed in claim 4, it is characterised in that the Transaction Information of described advertiser includes advertisement expected price, the website selecting input and advertisement form; The Transaction Information of described client web site includes the authentication code form that quotation for advertisement, website are feasible.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200910081532.1A CN101859420B (en) | 2009-04-10 | 2009-04-10 | The advertisement putting of content-based multimedia authentication codes, transaction system |
| CN201610237852.1A CN105956870A (en) | 2009-04-10 | 2009-04-10 | Content-based multimedia authentication code advertisement inputting and trading system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN200910081532.1A CN101859420B (en) | 2009-04-10 | 2009-04-10 | The advertisement putting of content-based multimedia authentication codes, transaction system |
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| CN201610237852.1A Division CN105956870A (en) | 2009-04-10 | 2009-04-10 | Content-based multimedia authentication code advertisement inputting and trading system |
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| CN101859420B true CN101859420B (en) | 2016-06-01 |
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| CN201610237852.1A Pending CN105956870A (en) | 2009-04-10 | 2009-04-10 | Content-based multimedia authentication code advertisement inputting and trading system |
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| EP3518115B1 (en) * | 2012-10-08 | 2020-12-02 | Patrick Soon-Shiong | Distributed storage systems and methods |
| CN103971254A (en) * | 2013-01-25 | 2014-08-06 | 苏州精易会信息技术有限公司 | Method for implementing image verification code advertisement |
| CN105894317A (en) * | 2015-12-14 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Third-party advertisement request and issuing methods, client, advertisement server and system |
| CN111784549B (en) * | 2020-07-23 | 2024-02-02 | 嘉兴长润线业有限公司 | Real estate information interaction system and method thereof |
| US11720921B2 (en) | 2020-08-13 | 2023-08-08 | Kochava Inc. | Visual indication presentation and interaction processing systems and methods |
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| CN101859420A (en) | 2010-10-13 |
| CN105956870A (en) | 2016-09-21 |
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