CN106953935B - Media information pushing method and device and storage medium - Google Patents
Media information pushing method and device and storage medium Download PDFInfo
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- CN106953935B CN106953935B CN201710358994.8A CN201710358994A CN106953935B CN 106953935 B CN106953935 B CN 106953935B CN 201710358994 A CN201710358994 A CN 201710358994A CN 106953935 B CN106953935 B CN 106953935B
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- H—ELECTRICITY
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- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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Abstract
The invention discloses a media information pushing method, a device and a storage medium, wherein the method comprises the following steps: receiving push request information sent by a first terminal based on the editing operation of a first terminal user on media information materials, wherein the push request information at least comprises the media information materials; generating media information based on the media information material; acquiring social association information of the first terminal user, and determining a push object of the media information based on the social association information; and when detecting that a second terminal corresponding to the push object meets a preset push condition, pushing the media information to the second terminal.
Description
Technical Field
The present invention relates to internet communication technologies, and in particular, to a method, an apparatus, and a storage medium for pushing media information.
Background
With the rapid development of the internet technology, in the process that a user accesses the internet through a mobile terminal, an advertiser has a demand for pushing media information (such as audio, video, application and the like) to the mobile terminal user, however, currently, pushing of the media information basically stays in pushing of content of the application itself (such as pushing of related music or a star album and the like after an X music application is started) or pushing of commercialized media information, the media information is single and lacks of participation of the user, and pushing of the media information at present is basically pushing of a large range of user terminals, and is lack of pertinence, social relevance of the user, and user experience is not high.
Disclosure of Invention
The embodiment of the invention provides a media information pushing method, a device and a storage medium, which at least solve the problems in the prior art, can realize directional pushing of media information based on user social association information under the condition that a user provides media information materials, and enhance user experience.
The technical scheme of the embodiment of the invention is realized as follows:
the embodiment of the invention provides a media information pushing method, which comprises the following steps:
receiving push request information sent by a first terminal based on the editing operation of a first terminal user on media information materials, wherein the push request information at least comprises the media information materials;
generating media information based on the media information material;
acquiring social association information of the first terminal user, and determining a push object of the media information based on the social association information;
and when detecting that a second terminal corresponding to the push object meets a preset push condition, pushing the media information to the second terminal.
In the above solution, the generating media information based on the media information material includes:
generating media information based on the media information materials and preset push parameters; the push parameters include at least one of the following parameters: push time, push times.
In the foregoing solution, the push request information further includes: pushing the object identification;
the obtaining of the social association information of the first end user and the determining of the pushing object of the media information based on the social association information include:
pulling the social association information corresponding to the first terminal user based on the social application platform corresponding to the push request information;
determining a push object in the social association information based on the push object identification.
In the foregoing solution, the obtaining social association information of the first terminal user, and determining a push object of the media information based on the social association information includes:
pulling the social association information corresponding to the first terminal user based on the social application platform corresponding to the push request information;
acquiring the group attributes of social groups and the media attributes of the media information in the social association information;
and determining a social group for pushing the media information in the social association information based on the obtained group attributes of the social group and the media attributes of the media information, and determining a pushing object according to the determined social group.
In the foregoing solution, the push request information further includes: a push type;
when detecting that a second terminal corresponding to the push object meets a preset push condition, pushing the media information to the second terminal, including:
detecting that a second terminal corresponding to the push object meets the push condition of the media information corresponding to the push type, and acquiring a user identifier of the push object;
and media information corresponding to the user identification is obtained, and the obtained media information is pushed to the second terminal.
The embodiment of the invention also provides a media information pushing device, which comprises: the device comprises a receiving module, a processing module, a determining module and a pushing module; wherein the content of the first and second substances,
the receiving module is used for receiving push request information sent by a first terminal based on the editing operation of a first terminal user on media information materials, and the push request information at least comprises the media information materials;
the processing module is used for generating media information based on the media information materials;
the determining module is used for acquiring social association information of the first terminal user and determining a pushing object of the media information based on the social association information;
the pushing module is configured to push the media information to a second terminal corresponding to the pushing object when detecting that the second terminal meets a preset pushing condition.
In the above scheme, the processing module is further configured to generate media information based on the media information material and a preset push parameter; the push parameters include at least one of the following parameters: push time, push times.
In the foregoing solution, the push request information further includes: pushing the object identification;
the determining module is further configured to pull the social association information corresponding to the first terminal user based on a social application platform corresponding to the push request information;
determining a push object in the social association information based on the push object identification.
In the above scheme, the determining module is further configured to pull the social association information corresponding to the first terminal user based on a social application platform corresponding to the push request information;
acquiring the group attributes of social groups and the media attributes of the media information in the social association information;
and determining the social group for pushing the media information in the social association information based on the obtained group attributes of the social group and the media attributes of the media information, and determining a pushing object according to the determined social group.
In the foregoing solution, the push request information further includes: a push type;
the push module is further configured to detect that a second terminal corresponding to the push object meets a push condition of media information corresponding to the push type, and acquire a user identifier of the push object;
and media information corresponding to the user identification is obtained, and the obtained media information is pushed to the second terminal.
The media information pushing method, the media information pushing device and the storage medium provided by the embodiment of the invention receive pushing request information sent by a first terminal based on the editing operation of a first terminal user on media information materials, wherein the pushing request information at least comprises the media information materials; generating media information based on the media information material; acquiring social association information of the first terminal user, and determining a push object of the media information based on the social association information; and when detecting that a second terminal corresponding to the push object meets a preset push condition, pushing the media information to the second terminal. Therefore, the generation of the media information can be realized based on the media information materials edited by the user, and the participation degree of the user is improved while the media information content is enriched; the media information is pushed based on the social association information of the user to realize directional pushing, so that the pushed object is more accurate, the pushing effect is better, and the user experience is higher.
Drawings
FIG. 1 is a diagram of hardware entities performing information interaction in an embodiment of the present invention;
FIG. 2 is a flow chart illustrating pushing of media information according to an embodiment of the present invention;
FIG. 3 is a diagram illustrating an application scenario of media information push according to an embodiment of the present invention;
FIG. 4 is a schematic diagram of an interface for a user to select a single push object according to an embodiment of the present invention;
FIG. 5 is a schematic diagram of an interface for a user to select a group push object according to an embodiment of the present invention;
FIG. 6 is a schematic diagram of an interface for pushing media information according to an embodiment of the present invention;
FIG. 7 is a flow chart illustrating pushing of media information according to an embodiment of the present invention;
FIG. 8 is a diagram illustrating an application scenario of media information push according to an embodiment of the present invention;
FIG. 9 is a schematic diagram of an interface for a user to edit media materials according to an embodiment of the present invention;
FIG. 10 is a schematic diagram of an interface for a user to perform a push type selection according to an embodiment of the present invention;
fig. 11a is a schematic interface diagram of media information pushing in the form of banner advertisement in the embodiment of the present invention;
FIG. 11b is a schematic diagram of an interface for pushing media information in the form of a screen-inserted advertisement according to an embodiment of the present invention;
FIG. 12 is a flow chart illustrating pushing of media information according to an embodiment of the present invention;
FIG. 13 is a schematic diagram illustrating a structure of a media information pushing system according to an embodiment of the present invention;
FIG. 14a is a schematic diagram of an interface for a user to edit media information material according to an embodiment of the present invention;
FIG. 14b is a schematic diagram illustrating an interface for a user to select a friend in an embodiment of the present invention;
FIG. 15 is a schematic diagram illustrating a structure of a universal gateway interface component according to an embodiment of the present invention;
FIG. 16 is a schematic diagram of the components of a customized splash screen assembly in accordance with an embodiment of the present invention;
FIG. 17 is a diagram illustrating an interface for pushing media information according to an embodiment of the present invention;
FIG. 18 is a schematic diagram illustrating a structure of a media information pushing device according to an embodiment of the present invention;
fig. 19 is a diagram illustrating a media information pushing device as an example of a hardware entity according to an embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and specific embodiments.
It should be noted that the terms "first \ second \ third" related to the embodiments of the present invention are merely used for distinguishing similar objects, and do not represent a specific ordering for the objects, and it should be understood that "first \ second \ third" may exchange a specific order or sequence order if allowed. It should be understood that the terms first, second, and third, as used herein, are interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in other sequences than those illustrated or otherwise described herein.
Fig. 1 is a schematic diagram of hardware entities performing information interaction in an embodiment of the present invention, where fig. 1 includes: the server 11 … … 1n, the terminal devices 21-24 perform information interaction with the server through a wired network or a wireless network, and the terminal devices include mobile phones, desktop computers, PCs, all-in-one machines and the like. In one example, a terminal device is provided with a social application client, which may be a User Generated Content (UGC) client, the User edits media information materials based on the UGC client on the terminal device 21 and then sends the media information materials to the server 11 … … 1n, and the server 11 … … 1n generates media information based on the media information materials edited by the User and then performs directional pushing of the media information to the terminal 22 and the terminal 23 based on social association information of the User.
Example one
An embodiment of the present invention provides a media information pushing method, fig. 2 is a schematic flow diagram of a media information pushing method in an embodiment of the present invention, fig. 3 is a schematic application scenario diagram of a media information pushing method in an embodiment of the present invention, and with reference to fig. 2 and fig. 3, a media information pushing method in an embodiment of the present invention includes the following steps:
step 101: the method comprises the steps of receiving push request information sent by a first terminal based on the editing operation of a first terminal user on media information materials, wherein the push request information at least comprises the media information materials.
In actual implementation, a user may edit a media material based on a social application client set on a first terminal, and in an embodiment, the social application client may be a UGC client, such as a microblog, a QQ space, and the like; theme activities can be set on the social application client, and a user can edit media materials based on application themes set on the social application client; illustratively, a theme activity with a "closest fashi baby" as an application theme is set on the QQ space client, and a user can edit a media information material based on the theme activity set on the QQ space client, that is, upload a baby photo that the user thinks is the closest fashi, and then click and submit the edited media information material, so as to send push request information containing the media information material to the backend server.
In practical implementation, the effective time of the application theme (the closest baby) can be preset, that is, in a specific time period (set according to practical requirements), the user participates in the activity, and the media information material editing is effective.
It should be noted that, in practical applications, the user may edit the media information material without being based on an application client set on the terminal, and the user may also log in the terminal to perform the editing operation.
Step 102: media information is generated based on the media information material.
Here, in actual implementation, media information is generated based on the media information material and preset push parameters; the push parameters include at least one of the following parameters: push time, push times. Taking the media information as an advertisement as an example, generating an advertisement based on an advertisement material provided by a user and preset advertisement parameters (namely, general information required for advertisement display); the advertisement parameters include at least one of: exposure time, number of single user exposures, etc.
In an embodiment, after the media information material edited by the user is obtained, the media information material edited by the user can be filtered according to a preset information filtering strategy; the information filtering policy may include at least one of: media material legitimacy filtering, media material providing qualification filtering. Therefore, malicious disturbance to the media information pushing object and malicious propagation of illegal information are avoided. For example, if a user uploads an electronic photo for the subject activity of the application subject through the above-mentioned "baby of the most fast hon", the legality of the electronic photo may be filtered (e.g., yellow photo is rejected) based on a preset information filtering policy, and the participation qualification of the provider of the photo may be filtered (e.g., the user who has provided the history of yellow photos is not qualified).
Based on the above embodiment of the present invention, in practical application, the push request message may further include a media information display time; that is, the user may set the time for displaying the media information autonomously, for example, 3 seconds, and specifically, several options (for example, 3 seconds, 5 seconds) for displaying the time may be provided for the user to be selected by the user, or customized by the user, and so on.
Step 103: and acquiring social association information of the first terminal user, and determining a push object of the media information based on the social association information.
Here, in practical implementation, the push request information further includes: pushing the object identification; that is to say, the push object of the generated media information is selected by the first end user, specifically, the first end user selects the push object by pulling a social relationship chain corresponding to the social application platform; in actual implementation, the push object identifier may be a single user identifier or a user group identifier; the specific selection process may be as shown in fig. 4 and 5, and when the user edits the media information material (for example, the uploading of the electronic photograph is finished), the user may select the designated single push object as shown in fig. 4, or select the push group object as shown in fig. 5.
Correspondingly, after receiving the push request message sent by the first terminal, the server pulls the social association information corresponding to the first terminal user based on the social application platform corresponding to the push request message;
determining a push object in the social association information based on the push object identification.
In an embodiment, after determining the push object of the media information based on the social relevance information, the method may further include:
the media information is stored in the form of Key-Value data pairs based on a user identification (uniquely identifying the user, such as a user telephone number) corresponding to the push object.
In an embodiment, the method further comprises: and checking an object corresponding to the pushed object identifier in the social association information of the first terminal user so as to avoid malicious propagation of the media information.
Step 104: and when detecting that a second terminal corresponding to the push object meets a preset push condition, pushing the media information to the second terminal.
In actual implementation, when it is detected that the social application (i.e., the social application for editing the media information material by the user) of the second terminal corresponding to the push object meets a condition for performing media information splash screen (screen-open) push, pushing the media information to the second terminal; specifically, when it is detected that the social application of the second terminal meets the condition of performing media information splash screen pushing, a user identifier of the pushed object is obtained; acquiring corresponding media information based on the user identification of the pushed object; and pushing the acquired media information on the application interface of the second terminal meeting the condition.
What is referred to as splash screen (open screen), i.e., a transition page presented to the user during each initialization of the application to optimize the user's experience while waiting for the application to initialize, is explained herein and is also commonly used to present branding, advertising marketing, and the like.
Illustratively, a first terminal user submits an electronic photo based on the fact that a QQ space application arranged on the first terminal participates in the application theme activity of 'baby of the most fast shin', a server generates media information based on the electronic photo, and when the QQ space application on a second terminal corresponding to a push object is detected to meet the requirement of performing media information splash screen push, the media information is pushed, and the push information seen by the QQ space application on the second terminal is started for the push object as shown in FIG. 6.
By applying the embodiment of the invention, the user edits the media information material through the application theme set by the terminal application, so that the media information content is enriched, the participation degree of the user is improved, then the media information is generated based on the media information material, and the generated media information is directionally pushed in an advertisement form based on the pushing object in the self social relation chain selected by the user, so that the pushing object is more accurate, the pushing effect is better, and the user experience is higher.
Example two
An embodiment of the present invention provides a media information pushing method, fig. 7 is a schematic flowchart of a media information pushing method in an embodiment of the present invention, fig. 8 is a schematic application scenario diagram of a media information pushing method in an embodiment of the present invention, and with reference to fig. 7 and fig. 8, a media information pushing method in an embodiment of the present invention includes the following steps:
step 201: and the social application client side positioned at the first terminal sends pushing request information carrying the media information material to the server according to the editing operation of the media information material, which is carried out by the first terminal user based on the application theme.
In practical implementation, the social application client may be an UGC client, a theme activity may be set on the social application client, for example, the social application client is a QQ space client, and currently, a user may publish an article based on the QQ space client so that a friend can see and then read the article, but not every friend of the article published by the user can see (as if multiple friends published the article or mood at any time, so that the article published by the user is overwhelmed), in order to enable the article published by the user to draw the attention and read of a person specified by the user, the QQ space client sets a theme activity with "american appreciation" as an application theme, and the user may edit media information material based on the application theme, that is, edit american, so as to draw the attention and read the appreciation of other users when pushing the american to their terminals, and scoring American characters without missing. As shown in fig. 9, it is a schematic diagram of an interface for the first end user to edit the media information material (american language), and it is determined by clicking after the user finishes editing, that is, the media information material is edited.
In an embodiment, the user may also select the push type, i.e. the advertisement format in which the media information is pushed, for example: starting an open screen advertisement before displaying the main interface of the application, and a banner advertisement or a screen insertion advertisement in the process of displaying the main interface of the application; as shown in fig. 10, an interface diagram for selecting a push type after editing a finished american language is shown for a user. In practical applications, since the open screen advertisement, the banner advertisement and the screen insertion advertisement all have survival time, the user can also set the display time, and the display time can also be executed by the server by default (for example, 3 seconds).
It should be noted that, the user may also select the push object, and the specific selection manner participates in the first embodiment, and the selection of the push object in this embodiment is performed by the server.
And after the user selects the push type, the QQ space client sends the push request information carrying the American language and the push type to a server.
Step 202: and the server extracts the media information materials in the push request information and filters the media information materials edited by the user according to a preset information filtering strategy.
In practical implementation, in order to avoid malicious spreading of illegal information by some users, filtering processing needs to be performed on media information materials uploaded by the users, specifically, legality filtering is performed on media information materials provided by the users, and qualification filtering is performed on providers of the media information materials. For example: for this embodiment, it is filtered whether the user edited american text contains sensitive words or not, and whether the provider has a history of uploading illegal information or not.
Step 203: and the server generates media information based on the media information materials and preset push parameters.
In practical applications, since media information material edited by a user is pushed in the form of an advertisement, general information required for advertisement presentation needs to be supplemented, and in an embodiment, the push parameters include at least one of the following parameters: exposure time, number of single user exposures, etc.
Step 204: and acquiring social association information of the first terminal user, and determining a push object of the media information based on the social association information.
In actual implementation, because the user does not select the push object, the server needs to select the push object, and specifically, the server pulls the social association information corresponding to the first terminal user based on the social application platform corresponding to the push request information; acquiring the group attributes of social groups and the media attributes of the media information in the social association information; and determining the social group for pushing the media information in the social association information based on the obtained group attributes of the social group and the media attributes of the media information, and determining a pushing object according to the determined social group. Here, the group attributes of the social group are determined based primarily on the user's naming of the own social group, such as: eating group, donkey friend group, literature discussion group, etc.; the media attributes of the media information are mainly determined based on the application theme set by the social application client, such as the esthetic appreciation mentioned in the embodiment.
Illustratively, the server pulls a QQ friend chain corresponding to the first terminal user based on a QQ space application platform corresponding to the push request information, obtains group attributes (including a food group, a donkey group, a literature discussion group, and the like) of each group in the QQ friend chain and media attributes (literature in this embodiment) of the media information, determines that a social group for media information push should be a literature discussion group based on the above information, and determines a push object (i.e., each group member in the literature discussion group) according to the determined social group.
Step 205: and KV storage is carried out on the media information based on the user identification corresponding to the pushing object.
Here, the KV store stores the media information in the form of Key-Value data pairs.
In an embodiment, to optimize the storage capacity, the method may further include: and deleting the expired media information periodically.
Step 206: and when detecting that a second terminal corresponding to the push object meets a preset push condition, pushing the media information to the second terminal.
In specific implementation, when detecting that a second terminal corresponding to the push object meets the push condition of the media information corresponding to the push type, acquiring a user identifier of the push object; and media information corresponding to the user identification is obtained, and the obtained media information is pushed to the second terminal. For example: when the push type selected by the user is screen insertion, and when the corresponding application on the second terminal meets the condition of screen insertion, the media information is pushed to the second terminal, for example, fig. 11a and 11b are respectively interface schematic diagrams for pushing the media information in the form of a banner advertisement and a screen insertion advertisement, and when the user enters the application, the user can view specific contents (for american language appreciation) by clicking the pushed banner advertisement or screen insertion advertisement.
It should be noted that, the operations of step 202 to step 206 performed by the server may be implemented by one server, or may be cooperatively performed by a plurality of servers.
By applying the embodiment of the invention, the user edits the media information material through the application theme set by the terminal application, so that the media information content is enriched, the participation degree of the user is improved, then the server generates the media information based on the media information material, determines the push object based on the group attribute of the social group in the social relation chain of the user and the media attribute of the media information, and directionally pushes the generated media information in the advertisement form selected by the user, so that the push object is more accurate, the push form is richer, the push effect is better, and the user experience is higher.
EXAMPLE III
An embodiment of the present invention provides a media information pushing method, taking media information as an example of an advertisement, where fig. 12 is a schematic flow diagram of the media information pushing method in the embodiment of the present invention, fig. 13 is a schematic structural diagram of a component of a media information pushing system in the embodiment of the present invention, and with reference to fig. 12 and 13, the media information pushing method in the embodiment of the present invention includes the following steps:
firstly, a user edits a media information material (a splash screen material) based on an application theme set on a QQ space client, as shown in fig. 14a, an interface schematic diagram of the user editing the media information material is shown, after the user finishes uploading a photo, the user clicks 'pull tickets to friends', develops a friend selection page, and performs directional splash screen user selection, as shown in fig. 14b, an interface schematic diagram of the user performing friend selection is shown. In actual operation, the user can set the advertisement display time, and after clicking to play a game, the user sends the pushing request information to the server.
Step 301: and the QQ space client at the first terminal sends the push request information to the advertisement customizing server.
Here, the push request information carries the splash screen material edited by the user and the selected push object.
As shown in fig. 13, the advertisement customizing server includes a Common Gateway Interface (CGI) component, a customizing splash screen component, and a splash screen data storage component.
Step 302: and the advertisement customizing server filters the splash screen materials edited by the user according to a preset information filtering strategy.
In actual implementation, this step is performed by the CGI component in the advertisement customization server, which, considering the uncertainty of the user behavior, may include several sub-components as shown in fig. 15:
the theme configuration sub-component is used for controlling the effective time of the application theme set on the QQ space client, and checking the splash screen material uploaded by the user to avoid the spread of malicious content;
the qualification screening sub-element is used for screening qualification provided by the user material to avoid malicious disturbance;
and the friend relation sub-component is used for accurately checking the friend relation selected by the user and avoiding malicious transmission.
Step 303: the advertisement customization server generates a splash screen advertisement based on splash screen material edited by the user.
Here, this step is performed by a customized splash screen component in the advertisement customization server, which, as shown in fig. 16, may include several sub-components as follows:
the screen flashing adding component is used for supplementing screen flashing advertisement general information such as exposure time, single-user exposure times and the like to screen flashing materials uploaded by users, generating a KV-form data structure, and storing the KV-form data structure into the screen flashing data storage component based on the user identification of the selected friend; in practical application, in order to optimize the storage capacity, the deletion of the expired splash screen content can be increased;
and the screen flashing query component is used for querying the screen flashing advertisement content scheduled to be thrown by the user based on the user identification, generating advertisement data and returning the advertisement data to the calling party.
Step 304: the advertisement customizing server detects that a QQ space client side positioned at the second terminal meets the condition of launching the splash screen advertisement, acquires a user identifier corresponding to a pushed object, and calls a splash screen query component in the advertisement customizing server based on the acquired user identifier to query whether the splash screen data storage component stores the splash screen advertisement corresponding to the pushed object, if so, executing a step 305; otherwise, step 306 is performed.
Step 305: and acquiring the splash screen advertisement returned by the splash screen query component, and delivering the splash screen advertisement to the second terminal.
Here, an interface diagram after the flash advertisement delivery is shown in fig. 17.
Step 306: and acquiring the common splash screen advertisement stored in the terminal, and delivering the common splash screen advertisement to the second terminal.
By applying the embodiment of the invention, the splash screen content is customized in a user participation mode, the advertisement content is enriched, and the brand image is more vivid; based on friend relationship propagation, the advertisement reach user is more accurate, and the brand propagation effect and the conversion rate are better by combining activity operation.
Example four
An embodiment of the present invention provides a media information pushing apparatus, as shown in fig. 18, the apparatus includes: the device comprises a receiving module 31, a processing module 32, a determining module 33 and a pushing module 34; it should be noted that each module included in the apparatus may be located on the same server, or may be located on different servers to jointly implement the media information push method of the present invention; wherein the content of the first and second substances,
the receiving module 31 is configured to receive push request information sent by a first terminal based on an editing operation of a first terminal user on a media information material, where the push request information at least includes the media information material;
the processing module 32 is configured to generate media information based on the media information material;
the determining module 33 is configured to obtain social association information of the first end user, and determine a push object of the media information based on the social association information;
the pushing module 34 is configured to push the media information to the second terminal when detecting that the second terminal corresponding to the pushed object meets a preset pushing condition.
In an embodiment, the receiving module 31 is further configured to set an effective time of the media information material based on an application topic corresponding to the media information material, and perform filtering processing on the media information material based on a preset information filtering policy.
In an embodiment, the processing module 32 is further configured to generate media information based on the media information material and preset push parameters; the push parameters include at least one of the following parameters: push time, push times.
In an embodiment, the push request information further includes: pushing the object identification;
the determining module 33 is further configured to pull the social association information corresponding to the first terminal user based on the social application platform corresponding to the push request information;
determining a push object in the social association information based on the push object identification.
In an embodiment, the determining module 33 is further configured to store the media information in a form of a key-value data pair based on the user identifier corresponding to the push object.
In an embodiment, the determining module 33 is further configured to pull the social association information corresponding to the first end user based on a social application platform corresponding to the push request information;
acquiring the group attributes of social groups and the media attributes of the media information in the social association information;
and determining a social group for pushing the media information in the social association information based on the obtained group attributes of the social group and the media attributes of the media information, and determining a pushing object according to the determined social group.
In an embodiment, the push request information further includes: a push type;
the pushing module 34 is further configured to detect that a second terminal corresponding to the pushed object meets a pushing condition of media information corresponding to the pushing type, and obtain a user identifier of the pushed object;
and media information corresponding to the user identification is obtained, and the obtained media information is pushed to the second terminal.
It should be noted that: the media information pushing device provided in the above embodiment is only exemplified by the division of the above program modules, and in practical applications, the above processing distribution may be completed by different program modules according to needs, that is, the internal structure of the device is divided into different program modules to complete all or part of the above described processing. In addition, the media information pushing apparatus and the media information pushing method provided in the foregoing embodiments belong to the same concept, and specific implementation processes thereof are described in detail in the method embodiments and are not described herein again. For technical details not disclosed in the embodiments of the apparatus of the present invention, reference is made to the description of the embodiments of the method of the present invention.
An embodiment of the present invention further provides a media information pushing apparatus, where the media information pushing apparatus includes: a processor and a memory for storing a computer program capable of running on the processor,
the processor is configured to execute the media information pushing method when running the computer program.
The embodiment of the invention also provides a storage medium, which stores computer instructions, and the instructions are executed by a processor to realize the media information pushing method.
In this embodiment, an example of a hardware entity of the multimedia information retrieval device is shown in fig. 19. The media information pushing device comprises a processor 61, a storage medium 62 and at least one external communication interface 63; the processor 61, the storage medium 62 and the external communication interface 63 are all connected by a bus 64.
Those skilled in the art will understand that: all or part of the steps for implementing the method embodiments may be implemented by hardware related to program instructions, and the program may be stored in a computer readable storage medium, and when executed, the program performs the steps including the method embodiments; and the aforementioned storage medium includes: various media that can store program codes, such as a removable Memory device, a Random Access Memory (RAM), a Read-Only Memory (ROM), a magnetic disk, and an optical disk.
Alternatively, the integrated unit of the present invention may be stored in a computer-readable storage medium if it is implemented in the form of a software functional module and sold or used as a separate product. Based on such understanding, the technical solutions of the embodiments of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a terminal, or a network device) to execute all or part of the methods described in the embodiments of the present invention. And the aforementioned storage medium includes: a removable storage device, a RAM, a ROM, a magnetic or optical disk, or various other media that can store program code.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
Claims (12)
1. A media information pushing method, the method comprising:
receiving push request information sent by a first terminal based on the editing operation of a first terminal user on a media information material, wherein the push request information at least comprises the media information material and a push type, and the push type comprises at least one of a banner, a screen insertion and a splash screen;
generating media information based on the media information material;
acquiring social association information of the first terminal user, and determining a push object of the media information based on the social association information;
and when detecting that a second terminal corresponding to the push object meets a preset push condition of the media information corresponding to the push type, pushing the media information to the second terminal based on the push type, so that the second terminal presents a transition page corresponding to the push type, and displays the media information in the transition page.
2. The method of claim 1, wherein generating media information based on the media information material comprises:
generating media information based on the media information materials and preset push parameters; the push parameters include at least one of the following parameters: push time, push times.
3. The method of claim 1 or 2, wherein the push request information further comprises: pushing the object identification;
the obtaining of the social association information of the first terminal user and the determining of the push object of the media information based on the social association information include:
pulling the social association information corresponding to the first terminal user based on the social application platform corresponding to the push request information;
determining a push object in the social association information based on the push object identification.
4. The method of claim 1 or 2, wherein the obtaining of the social association information of the first end user and the determining of the push object of the media information based on the social association information comprise:
pulling the social association information corresponding to the first terminal user based on the social application platform corresponding to the push request information;
acquiring the group attributes of social groups and the media attributes of the media information in the social association information;
and determining a social group for pushing the media information in the social association information based on the obtained group attributes of the social group and the media attributes of the media information, and determining a pushing object according to the determined social group.
5. The method according to claim 1 or 2, wherein the pushing the media information to the second terminal based on the push type when detecting that the second terminal corresponding to the push object satisfies a preset push condition of the media information corresponding to the push type, comprises:
detecting that a second terminal corresponding to the push object meets the push condition of the media information corresponding to the push type, and acquiring a user identifier of the push object;
and acquiring media information corresponding to the user identification, and pushing the acquired media information to the second terminal based on the pushing type.
6. A media information pushing apparatus, the apparatus comprising: the device comprises a receiving module, a processing module, a determining module and a pushing module; wherein the content of the first and second substances,
the receiving module is used for receiving push request information sent by a first terminal based on the editing operation of a first terminal user on a media information material, wherein the push request information at least comprises the media information material and a push type, and the push type comprises at least one of a banner, a screen insertion and a splash screen;
the processing module is used for generating media information based on the media information materials;
the determining module is used for acquiring social association information of the first terminal user and determining a pushing object of the media information based on the social association information;
the pushing module is configured to, when detecting that a second terminal corresponding to the pushing object meets a preset pushing condition of media information corresponding to the pushing type, push the media information to the second terminal based on the pushing type, so that the second terminal presents a transition page corresponding to the pushing type, and displays the media information in the transition page.
7. The apparatus of claim 6,
the processing module is further used for generating media information based on the media information materials and preset push parameters; the push parameters include at least one of the following parameters: push time, push times.
8. The apparatus of claim 6 or 7, wherein the push request information further comprises: pushing the object identification;
the determining module is further configured to pull the social association information corresponding to the first terminal user based on a social application platform corresponding to the push request information;
determining a push object in the social association information based on the push object identification.
9. The apparatus according to claim 6 or 7,
the determining module is further configured to pull the social association information corresponding to the first terminal user based on a social application platform corresponding to the push request information;
acquiring the group attributes of social groups and the media attributes of the media information in the social association information;
and determining a social group for pushing the media information in the social association information based on the obtained group attributes of the social group and the media attributes of the media information, and determining a pushing object according to the determined social group.
10. The apparatus according to claim 6 or 7, wherein the pushing module is further configured to detect that a second terminal corresponding to the pushed object meets a pushing condition of media information corresponding to the pushing type, and obtain a user identifier of the pushed object;
and media information corresponding to the user identification is obtained, and the obtained media information is pushed to the second terminal based on the push type.
11. A media information pushing apparatus, comprising: a processor and a memory for storing a computer program capable of running on the processor; wherein the content of the first and second substances,
the processor is configured to execute the media information pushing method according to any one of claims 1 to 5 when the computer program is executed.
12. A computer-readable storage medium having computer-executable instructions stored thereon, wherein the computer-executable instructions, when executed by a processor, implement the media information pushing method according to any one of claims 1 to 5.
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| PCT/CN2018/085089 WO2018210122A1 (en) | 2017-05-19 | 2018-04-28 | Media information pushing method and device and storage medium |
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| CN106953935B (en) * | 2017-05-19 | 2022-05-17 | 腾讯科技（深圳）有限公司 | Media information pushing method and device and storage medium |
| CN108062690A (en) * | 2017-12-25 | 2018-05-22 | 湛江正信科技服务有限公司 | Method, apparatus, electronic equipment and the storage medium of advertisement pushing |
| CN110198460B (en) * | 2018-03-30 | 2021-10-15 | 腾讯科技（深圳）有限公司 | Method and device for selecting media information, storage medium and electronic device |
| CN109068371A (en) * | 2018-06-20 | 2018-12-21 | 上海连尚网络科技有限公司 | Push, method, apparatus, equipment, medium and the system for showing multimedia resource |
| CN112561553A (en) * | 2019-09-26 | 2021-03-26 | 北京字节跳动网络技术有限公司 | Content distribution method, server and storage medium |
| CN111797255A (en) * | 2020-06-17 | 2020-10-20 | 上海连尚网络科技有限公司 | Method and equipment for providing image information of works |
| CN111831944B (en) * | 2020-07-09 | 2021-09-28 | 腾讯科技（深圳）有限公司 | Multimedia processing method, device, client, server and storage medium |
| CN112558958B (en) * | 2020-12-16 | 2023-07-25 | 中国平安人寿保险股份有限公司 | Template-based push content generation method and device and computer equipment |
| CN114900489B (en) * | 2021-01-26 | 2023-10-13 | 腾讯科技（深圳）有限公司 | Message processing method and device, electronic equipment and storage medium |
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