CN112558958B - Template-based push content generation method and device and computer equipment - Google Patents
Template-based push content generation method and device and computer equipment Download PDFInfo
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- CN112558958B CN112558958B CN202011486513.XA CN202011486513A CN112558958B CN 112558958 B CN112558958 B CN 112558958B CN 202011486513 A CN202011486513 A CN 202011486513A CN 112558958 B CN112558958 B CN 112558958B
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Abstract
The invention discloses a push content generation method, a device, computer equipment and a storage medium based on a template, which relate to big data and comprise the steps of correspondingly acquiring first type material data, second type material data and third type material data according to a selected first target name and content material type; the first type material data, the second type material data and the third type material data are sent to a compliance server for compliance detection according to a locally stored compliance detection model; if the compliance detection is passed, a data container is initially created, and the first type material data, the second type material data and the third type material data are filled into the data container to obtain corresponding information data to be recommended. The method and the device realize that the information data to be recommended which are detected through compliance is automatically generated through the selected first target name and the content material list, so that not only is the screened content more accurate, but also the content can be intensively and intuitively checked after being loaded through the card container.
Description
Technical Field
The invention relates to the field of intelligent recommendation of big data, in particular to a push content generation method and device based on a template, computer equipment and a storage medium.
Background
At present, in the field of electronic commerce, an automatic generation scheme of content materials is provided, namely after a user sets an activity name, activity time and activity content, the activity name, the activity time and the activity content are uploaded to a server to automatically generate commodity posters or activity posters, and the mode is only to generate the posters with unified content and form and single display form as notification information to push the posters to the user. However, based on the preliminary detailed description of the poster picture for a certain object, not only the poster layout is smaller, but also the degree of correlation between the display content and the object is not high, and the user cannot be helped to intuitively receive more content information.
Disclosure of Invention
The embodiment of the invention provides a push content generation method, a device, computer equipment and a storage medium based on a template, which aim to solve the problems that after a user sets an activity name, an activity time and an activity content, the activity name, the activity time and the activity content are uploaded to a server to automatically generate a commodity poster or an activity poster, the poster layout is small, and the degree of correlation between the display content and an object is not high in the prior art.
In a first aspect, an embodiment of the present invention provides a method for generating push content based on a template, including:
acquiring a content material list corresponding to a first target name according to the first target name selected in an object list; the content material types corresponding to the content material list comprise object brief introduction content, object characteristic content and object detailed parameters;
According to the selected content material types in the content material list, obtaining corresponding current content material types to form a current content material type set, and respectively obtaining a material content template corresponding to each current content material type in the current content material type set;
if the current content material type comprises object profile content, acquiring first type material data from webpage content corresponding to a preset first target website;
if the current content material type comprises object characteristic content, acquiring second type material data from webpage content corresponding to a preset second target website;
if the current content material type comprises object detailed parameters, acquiring an object electronic contract text corresponding to the first target name, and extracting a corresponding object parameter name and an object parameter value from the object electronic contract text according to a preset object detailed parameter identification item so as to form third type material data;
the first type material data, the second type material data and the third type material data are subjected to compliance detection according to a locally stored compliance detection model, or the first type material data, the second type material data and the third type material data are sent to a compliance server to be subjected to compliance detection; and
And if the compliance detection is passed, a data container is initially created, and the first type material data, the second type material data and the third type material data are filled into the data container so as to obtain information data to be recommended, which corresponds to the first target name.
In a second aspect, an embodiment of the present invention provides a push content generating device based on a template, including:
a material list acquisition unit, configured to acquire a content material list corresponding to a first target name according to the first target name selected in the object list; the content material types corresponding to the content material list comprise object brief introduction content, object characteristic content and object detailed parameters;
the material template acquisition unit is used for acquiring corresponding current content material types according to the content material types selected in the content material list to form a current content material type set, and respectively acquiring material content templates corresponding to each current content material type in the current content material type set;
the first content acquisition unit is used for acquiring first type material data from webpage content corresponding to a preset first target website if the current content material type comprises object profile content;
The second content acquisition unit is used for acquiring second type material data from webpage content corresponding to a preset second target website if the current content material type comprises object characteristic content;
a third content obtaining unit, configured to obtain an object electronic contract text corresponding to the first target name if the current content material type includes an object detailed parameter, and extract a corresponding object parameter name and an object parameter value from the object electronic contract text according to a preset object detailed parameter identification item, so as to form third type material data;
the compliance detection unit is used for carrying out compliance detection on the first type material data, the second type material data and the third type material data according to a locally stored compliance detection model, or sending the first type material data, the second type material data and the third type material data to a compliance server for compliance detection; and
and the data card generating unit is used for initially creating a data container if the compliance detection is passed, and filling the first type material data, the second type material data and the third type material data into the data container so as to obtain information data to be recommended, which corresponds to the first target name.
In a third aspect, an embodiment of the present invention further provides a computer device, which includes a memory, a processor, and a computer program stored in the memory and capable of running on the processor, where the processor implements the template-based push content generating method according to the first aspect when executing the computer program.
In a fourth aspect, an embodiment of the present invention further provides a computer readable storage medium, where the computer readable storage medium stores a computer program, where the computer program when executed by a processor causes the processor to perform the method for generating push content based on a template according to the first aspect.
The embodiment of the invention provides a push content generation method, a device, computer equipment and a storage medium based on a template, which comprise the steps of correspondingly acquiring first type material data, second type material data and third type material data according to a selected first target name and content material type; the first type material data, the second type material data and the third type material data are subjected to compliance detection according to a locally stored compliance detection model, or the first type material data, the second type material data and the third type material data are sent to a compliance server to be subjected to compliance detection; if the compliance detection is passed, a data container is initially created, and the first type material data, the second type material data and the third type material data are filled into the data container so as to obtain information data to be recommended, which corresponds to the first target name. The method and the device realize that the information data to be recommended which are detected through compliance is automatically generated through the selected first target name and the content material list, so that not only is the screened content more accurate, but also the content can be intensively and intuitively checked after being loaded through the card container.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required for the description of the embodiments will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Fig. 1 is a schematic view of an application scenario of a template-based push content generation method according to an embodiment of the present invention;
FIG. 2 is a flowchart of a method for generating push content based on a template according to an embodiment of the present invention;
FIG. 3 is a schematic block diagram of a template-based push content generation device provided by an embodiment of the present invention;
fig. 4 is a schematic block diagram of a computer device according to an embodiment of the present invention.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are some, but not all embodiments of the invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
It should be understood that the terms "comprises" and "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It is also to be understood that the terminology used in the description of the invention herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in this specification and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should be further understood that the term "and/or" as used in the present specification and the appended claims refers to any and all possible combinations of one or more of the associated listed items, and includes such combinations.
Referring to fig. 1 and fig. 2, fig. 1 is a schematic application scenario diagram of a template-based push content generation method according to an embodiment of the present invention; fig. 2 is a flow chart of a template-based push content generation method according to an embodiment of the present invention, where the template-based push content generation method is applied to a server, and the method is executed by application software installed in the server.
As shown in fig. 2, the method includes steps S101 to S107.
S101, acquiring a content material list corresponding to a first target name according to the first target name selected in an object list; the content material types corresponding to the content material list comprise object brief introduction content, object characteristic content and object detailed parameters.
In this embodiment, when the user a logs in to the corresponding information recommendation system in the server through its user account in order to recommend recommendation information related to a certain object (for example, health insurance product, financial product, electronic product, etc.) to other users, after importing an object list on a UI interface (i.e., user interaction interface) of the information recommendation system, selecting one or more object names in the object list, and at this time, automatically screening related content materials in the server to perform processing treatment and pushing the processed content materials to other users.
In particular embodiments, the object profile content includes an object name, an object first type picture (which may be a product brand picture of a product, in particular), an object short description text (which may be a sentence profile about the product, in particular), object applicability information (which may be a population applicable to the product, in particular), and an object detail description text (which may be a detail description of the product, in particular).
The object feature content comprises an object title (specifically, a sentence highlight title of a product), an object second type picture (specifically, a highlight logo picture of the product) and an object feature content text (specifically, a highlight detail description of the product, wherein the highlight content may be a detail description of a plurality of highlights in the detail description of the product).
The object detail parameters are to be exemplified by specific product types, for example, the product types are insurance products, and the object detail parameter identification items included in the object detail parameters mainly include: the information of guarantee responsibility, information of guarantee symptoms, information of guarantee scope, information of application age, information of disease check and guarantee, information of occupation check and guarantee, information of price trial calculation, information of payment mode, information of payment period, information of claim case and information of related products.
If the user A selects the product A in the object list, a first target name corresponding to the product A is acquired, and a content material list corresponding to the first target name is acquired. The user can then select data items included in the subsequently generated information data to be recommended in the content material list.
S102, according to the content material types selected in the content material list, obtaining corresponding current content material types to form a current content material type set, and respectively obtaining material content templates corresponding to each current content material type in the current content material type set.
In this embodiment, after the user a completes the selection of the target object on the UI interface of the information recommendation system, the user a also needs to select the content material type.
For example, as can be seen from the above examples, if the product type is an insurance product, the content material list includes an object name, an object first type picture, an object short introduction text, object application scope information, an object detail introduction text, an object title, an object second type picture, an object feature content text, security responsibility information, security condition information, security scope information, an application age, disease security information, occupation security information, price trial calculation information, charging mode information, charging term information, claim case information, and associated product information, and any one or more current content material types are selected from the content material list, so that information data to be recommended can be generated in the information recommendation system of the server according to the selected current content material types to be recommended to the user.
After the user selects a content material type in the content material list displayed on the UI interface of the information recommendation system, for example, the current content material type exemplified above is selected, and at this time, a material content template corresponding to each current content material type in the current content material type set is obtained.
For example, the material content template of the text type material generally sets information such as font size of the text, font type of the text, typesetting rule of the text, and the like, and the material content template of the picture type material generally sets information such as picture size value.
And S103, if the current content material type comprises object profile content, acquiring first type material data from webpage content corresponding to a preset first target website.
In this embodiment, since the object profile content includes an object name, an object first type picture, an object short introduction text, object application scope information, and an object detail introduction text, which are generally collected on an official website of a company to which a product belongs, in a specific implementation, a first target website is set as a website of the official website of the company, and the object name, the object first type picture, the object short introduction text, the object application scope information, and the object detail introduction text are collected and obtained from web page content corresponding to the official website of the company according to the first target name, so as to form the first type material data.
In one embodiment, step S103 includes:
and acquiring an object name, an object first type picture, an object short introduction text, object application range information and an object detail introduction text from the webpage content corresponding to the first target website, and adjusting a text format or a picture format according to a corresponding material content template to form first type material data.
In the specific collection process, because of the selected first target name, at this time, the object name may be collected from the web page content corresponding to the first target web address, where the object name may be the same as the first target name, or may be a complete name corresponding to the first target name (it may be understood that the first target name is a product number or a product name for short). And then, adjusting the text format of the object name according to the corresponding material content template to obtain the adjusted object name.
And acquiring the first type of picture of the object from the webpage content corresponding to the first target website. Because the product brand picture and the object name of the general product are positioned in the same webpage, the webpage positioning position of the object name can be acquired firstly, then the first type picture of the object is acquired in the same webpage of the webpage positioning position, and finally the first type picture of the object is subjected to picture cutting according to the corresponding material content template, so that the adjusted first type picture of the object is obtained.
And acquiring a short introduction text of the object from the webpage content corresponding to the first target website, wherein the specific implementation manner is to determine whether the text word number of the product introduction exceeds a preset text word number threshold (for example, 25 words) by locating the product introduction corresponding to the object name, and if the text word number of the product introduction exceeds the preset text word number threshold, extracting abstract content of the product introduction through a pre-trained LDA model, and adjusting the abstract content in a text format according to a corresponding material content template to obtain an adjusted short introduction text of the object. In another case, if the product introduction and the product name are both located in a product poster picture, at this time, the poster content corresponding to the product poster picture may be first identified by the OCR model, then the object name and the product introduction are obtained from the poster content, and finally the text of the object name and the product introduction are extracted in the same manner as before.
And acquiring the application range information of the object from the webpage content corresponding to the first target website, wherein the specific implementation mode is that the application range information of the adjusted object is obtained by locating the application range of the product corresponding to the object name, searching the applicable crowd keywords in the application range of the product and acquiring the corresponding keyword values to form the application range information of the object, and adjusting the text format of the application range information of the object according to the corresponding material content template.
And acquiring the object detail description text from the webpage content corresponding to the first target website, wherein the specific implementation mode is that the product detail description corresponding to the object name is positioned, and the text format of the product detail description is adjusted according to the corresponding material content template so as to acquire the adjusted object detail description text. Through the targeted extraction mode in the target website, not only is the content data acquired more accurately, but also the data quantity required to be identified is less, and the data acquisition efficiency is improved.
And S104, if the current content material type comprises the object characteristic content, acquiring second type material data from webpage content corresponding to a preset second target website.
In this embodiment, the object feature content includes an object title, an object second type picture, and an object feature content text, where the second type material data may be obtained after the original data is collected from the webpage content corresponding to the preset second target website and then filtered.
In one embodiment, step S104 includes:
and acquiring a second target website corresponding to the first target name so as to acquire an object title, an object second type picture and an object characteristic content text from the webpage content corresponding to the second target website, thereby forming second type material data.
In this embodiment, the data acquisition and content format adjustment details of the object title, the second type of image and the object feature content text included in the object feature content may refer to the acquisition and adjustment modes of each item of content in the object profile content. Through the targeted extraction mode in the target website, not only is the content data acquired more accurately, but also the data quantity required to be identified is less, and the data acquisition efficiency is improved.
S105, if the current content material type comprises object detailed parameters, acquiring an object electronic contract text corresponding to the first target name, and extracting a corresponding object parameter name and an object parameter value from the object electronic contract text according to a preset object detailed parameter identification item so as to form third type material data.
In this embodiment, if the current content material type includes an object detailed parameter, the data source of the current content material type is generally an object electronic contract text corresponding to the first target name, at this time, the object electronic contract text corresponding to the first target name may be called in a database of the server, and then the text content of the current content material type is identified and then the key information in the text content is extracted, so as to obtain the third type material data. Through the targeted extraction mode, not only is the content data acquired more accurately, but also the data quantity required to be identified is less, and the data acquisition efficiency is improved.
In one embodiment, step S105 includes:
if the object electronic contract text is in a picture format, acquiring an identification text corresponding to the object electronic contract text through an OCR model, and extracting a corresponding object parameter name and an object parameter value from the identification text according to the object detailed parameter identification item;
and if the object electronic contract text is in a document format, acquiring the contract text corresponding to the object electronic contract text, and extracting the corresponding object parameter name and the corresponding object parameter value from the contract text according to the object detailed parameter identification item.
In this embodiment, when the current content material type includes an object detail parameter, it is understood that any insurance product is taken as an example, and since the object detail parameter is generally in an object electronic contract text, the object electronic contract text has at least two formats of pictures or documents. For example, if the object detailed parameter identification item includes guarantee responsibility information, guarantee condition information, guarantee range information, application age, disease check information, occupation check information, price trial calculation information, payment mode information, payment term information, claim case information, and associated product information, and the object electronic contract text is in a format of a scanned picture, the contract text content of the object electronic contract text is extracted according to the OCR model at this time, then relevant field values of the object detailed parameter identification item in the contract text content are extracted through a Natural Language Processing (NLP) technology, and then text format adjustment is performed according to corresponding material content templates, respectively, so as to form third type of material data. If the object electronic contract text is in a document format, extracting relevant field values of object detailed parameter identification items in the contract text content directly through a Natural Language Processing (NLP) technology, and then respectively adjusting the text format according to the corresponding material content templates to form third type material data.
S106, carrying out compliance detection on the first type material data, the second type material data and the third type material data according to a locally stored compliance detection model, or sending the first type material data, the second type material data and the third type material data to a compliance server for compliance detection;
in this embodiment, since pictures or words inconvenient for propaganda to the outside may exist in the obtained first type material data, second type material data and third type material data, compliance detection needs to be performed on the pictures or words to ensure that information meeting the use requirement and compliance specification is output.
In one embodiment, as a first specific embodiment of the compliance detection, step S106 includes:
and combining, encrypting and compressing the first type material data, the second type material data and the third type material data in sequence to obtain a data packet to be checked, and sending the data packet to be checked to a compliance server.
In this embodiment, the generated first type material data, second type material data and third type material data may be combined into an uncompressed data packet, and then the uncompressed data packet is encrypted and compressed and sent to a compliance server. The compliance server decrypts the encrypted compressed packet through the secret key and then carries out compliance detection to judge whether pictures or characters inconvenient to publicize outwards exist in the encrypted compressed packet, if the pictures or characters inconvenient to publicize outwards do not exist, the pictures or characters inconvenient to publicize outwards pass through the compliance detection, and if the pictures or characters inconvenient to publicize outwards exist, the pictures or characters not convenient to publicize outwards do not pass through the compliance detection and mark and prompt contents or pictures with legal risks.
And S107, if the compliance detection is passed, a data container is initially created, and the first type material data, the second type material data and the third type material data are filled into the data container so as to obtain information data to be recommended, which corresponds to the first target name.
In this embodiment, since the first type material data, the second type material data, and the third type material data are obtained before, these information may be regarded as recommended sub-information sets, and if they are pushed to the user side with scattered contents, the user may not conveniently view these recommended sub-information sets. In order to gather the recommended sub-information sets in a concentrated area, the recommended sub-information sets can be filled into a called data container, and the recommended sub-information sets are loaded by taking the data container as a carrier. When the data container loaded with the content data is sent to the user side, the user can open the data container to intensively check the data pushed by the server at this time.
The created data container may be a card container, which is a component on a UI interface provided by the server, and may be used as a container to conveniently display contents composed of different data elements (such as pictures and texts). When the data container is created, the data container is called from the component library.
In one embodiment, step S107 includes:
creating a blank card container with empty data in advance;
acquiring the total number of recommended sub-information included in the first type material data, the second type material data and the third type material data;
creating a sub-card area with the same number as the total number in the blank card container;
filling one piece of recommended sub-information in each sub-card area to obtain information data to be recommended.
In this embodiment, for better aggregation of content data, a card container may be selected as a carrier to load the recommended sub-information sets. A card, which may also be understood as a component on a UI interface provided by a server, may be used as a container to conveniently present content composed of different data elements (e.g. pictures, text). Firstly creating a blank card container, then counting the total number of recommended sub-information included in a recommended sub-information set, determining how many sub-card areas the blank card container is to be divided into, and finally filling one recommended sub-information in each sub-card area to obtain information data to be recommended. Therefore, after the server sends the recommendation information data in the form of the card to the user side, the user can directly and intensively check the data content in the recommendation information data.
The method realizes that the information data to be recommended which is detected through compliance is automatically generated through the selected first target name and the content material list, so that the screened content is more accurate, and the content can be intensively and intuitively checked after being loaded through the card container.
The embodiment of the invention also provides a template-based push content generating device which is used for executing any embodiment of the template-based push content generating method. In particular, referring to fig. 3, fig. 3 is a schematic block diagram of a template-based push content generating device according to an embodiment of the present invention. The template-based push content generation device 100 may be configured in a server.
As shown in fig. 3, the template-based push content generation apparatus 100 includes: a material list acquisition unit 101, a material template acquisition unit 102, a first content acquisition unit 103, a second content acquisition unit 104, a third content acquisition unit 105, a compliance detection unit 106, and a data card generation unit 107.
A material list obtaining unit 101, configured to obtain a content material list corresponding to a first target name according to the first target name selected in the object list; the content material types corresponding to the content material list comprise object brief introduction content, object characteristic content and object detailed parameters.
In this embodiment, when the user a logs in to the corresponding information recommendation system in the server through its user account in order to recommend recommendation information related to a certain object (for example, health insurance product, financial product, electronic product, etc.) to other users, after importing an object list on a UI interface (i.e., user interaction interface) of the information recommendation system, selecting one or more object names in the object list, and at this time, automatically screening related content materials in the server to perform processing treatment and pushing the processed content materials to other users.
In particular embodiments, the object profile content includes an object name, an object first type picture (which may be a product brand picture of a product, in particular), an object short description text (which may be a sentence profile about the product, in particular), object applicability information (which may be a population applicable to the product, in particular), and an object detail description text (which may be a detail description of the product, in particular).
The object feature content comprises an object title (specifically, a sentence highlight title of a product), an object second type picture (specifically, a highlight logo picture of the product) and an object feature content text (specifically, a highlight detail description of the product, wherein the highlight content may be a detail description of a plurality of highlights in the detail description of the product).
The object detail parameters are to be exemplified by specific product types, for example, the product types are insurance products, and the object detail parameter identification items included in the object detail parameters mainly include: the information of guarantee responsibility, information of guarantee symptoms, information of guarantee scope, information of application age, information of disease check and guarantee, information of occupation check and guarantee, information of price trial calculation, information of payment mode, information of payment period, information of claim case and information of related products.
If the user A selects the product A in the object list, a first target name corresponding to the product A is acquired, and a content material list corresponding to the first target name is acquired. The user can then select data items included in the subsequently generated information data to be recommended in the content material list.
The material template obtaining unit 102 is configured to obtain a corresponding current content material type according to the content material type selected in the content material list to form a current content material type set, and obtain a material content template corresponding to each current content material type in the current content material type set, respectively.
In this embodiment, after the user a completes the selection of the target object on the UI interface of the information recommendation system, the user a also needs to select the content material type.
For example, as can be seen from the above examples, if the product type is an insurance product, the content material list includes an object name, an object first type picture, an object short introduction text, object application scope information, an object detail introduction text, an object title, an object second type picture, an object feature content text, security responsibility information, security condition information, security scope information, an application age, disease security information, occupation security information, price trial calculation information, charging mode information, charging term information, claim case information, and associated product information, and any one or more current content material types are selected from the content material list, so that information data to be recommended can be generated in the information recommendation system of the server according to the selected current content material types to be recommended to the user.
After the user selects a content material type in the content material list displayed on the UI interface of the information recommendation system, for example, the current content material type exemplified above is selected, and at this time, a material content template corresponding to each current content material type in the current content material type set is obtained.
For example, the material content template of the text type material generally sets information such as font size of the text, font type of the text, typesetting rule of the text, and the like, and the material content template of the picture type material generally sets information such as picture size value.
The first content obtaining unit 103 is configured to obtain, if the current content material type includes object profile content, first type material data from web page content corresponding to a preset first target web address.
In this embodiment, since the object profile content includes an object name, an object first type picture, an object short introduction text, object application scope information, and an object detail introduction text, which are generally collected on an official website of a company to which a product belongs, in a specific implementation, a first target website is set as a website of the official website of the company, and the object name, the object first type picture, the object short introduction text, the object application scope information, and the object detail introduction text are collected and obtained from web page content corresponding to the official website of the company according to the first target name, so as to form the first type material data.
In an embodiment, the first content acquisition unit 103 is further configured to:
and acquiring an object name, an object first type picture, an object short introduction text, object application range information and an object detail introduction text from the webpage content corresponding to the first target website, and adjusting a text format or a picture format according to a corresponding material content template to form first type material data.
In the specific collection process, because of the selected first target name, at this time, the object name may be collected from the web page content corresponding to the first target web address, where the object name may be the same as the first target name, or may be a complete name corresponding to the first target name (it may be understood that the first target name is a product number or a product name for short). And then, adjusting the text format of the object name according to the corresponding material content template to obtain the adjusted object name.
And acquiring the first type of picture of the object from the webpage content corresponding to the first target website. Because the product brand picture and the object name of the general product are positioned in the same webpage, the webpage positioning position of the object name can be acquired firstly, then the first type picture of the object is acquired in the same webpage of the webpage positioning position, and finally the first type picture of the object is subjected to picture cutting according to the corresponding material content template, so that the adjusted first type picture of the object is obtained.
And acquiring a short introduction text of the object from the webpage content corresponding to the first target website, wherein the specific implementation manner is to determine whether the text word number of the product introduction exceeds a preset text word number threshold (for example, 25 words) by locating the product introduction corresponding to the object name, and if the text word number of the product introduction exceeds the preset text word number threshold, extracting abstract content of the product introduction through a pre-trained LDA model, and adjusting the abstract content in a text format according to a corresponding material content template to obtain an adjusted short introduction text of the object. In another case, if the product introduction and the product name are both located in a product poster picture, at this time, the poster content corresponding to the product poster picture may be first identified by the OCR model, then the object name and the product introduction are obtained from the poster content, and finally the text of the object name and the product introduction are extracted in the same manner as before.
And acquiring the application range information of the object from the webpage content corresponding to the first target website, wherein the specific implementation mode is that the application range information of the adjusted object is obtained by locating the application range of the product corresponding to the object name, searching the applicable crowd keywords in the application range of the product and acquiring the corresponding keyword values to form the application range information of the object, and adjusting the text format of the application range information of the object according to the corresponding material content template.
And acquiring the object detail description text from the webpage content corresponding to the first target website, wherein the specific implementation mode is that the product detail description corresponding to the object name is positioned, and the text format of the product detail description is adjusted according to the corresponding material content template so as to acquire the adjusted object detail description text. Through the targeted extraction mode in the target website, not only is the content data acquired more accurately, but also the data quantity required to be identified is less, and the data acquisition efficiency is improved.
And the second content obtaining unit 104 is configured to obtain second type material data from the webpage content corresponding to the preset second target website if the current content material type includes the object feature content.
In this embodiment, the object feature content includes an object title, an object second type picture, and an object feature content text, where the second type material data may be obtained after the original data is collected from the webpage content corresponding to the preset second target website and then filtered.
In an embodiment, the second content acquisition unit 104 is further configured to:
and acquiring a second target website corresponding to the first target name so as to acquire an object title, an object second type picture and an object characteristic content text from the webpage content corresponding to the second target website, thereby forming second type material data.
In this embodiment, the data acquisition and content format adjustment details of the object title, the second type of image and the object feature content text included in the object feature content may refer to the acquisition and adjustment modes of each item of content in the object profile content. Through the targeted extraction mode in the target website, not only is the content data acquired more accurately, but also the data quantity required to be identified is less, and the data acquisition efficiency is improved.
And a third content obtaining unit 105, configured to obtain an object electronic contract text corresponding to the first target name if the current content material type includes an object detailed parameter, and extract a corresponding object parameter name and an object parameter value from the object electronic contract text according to a preset object detailed parameter identification item, so as to form third type material data.
In this embodiment, if the current content material type includes an object detailed parameter, the data source of the current content material type is generally an object electronic contract text corresponding to the first target name, at this time, the object electronic contract text corresponding to the first target name may be called in a database of the server, and then the text content of the current content material type is identified and then the key information in the text content is extracted, so as to obtain the third type material data. Through the targeted extraction mode, not only is the content data acquired more accurately, but also the data quantity required to be identified is less, and the data acquisition efficiency is improved.
In an embodiment, the third content acquisition unit 105 includes:
the first recognition unit is used for acquiring a recognition text corresponding to the object electronic contract text through an OCR model if the object electronic contract text is in a picture format, and extracting a corresponding object parameter name and an object parameter value from the recognition text according to the object detailed parameter recognition item;
and the second recognition unit is used for acquiring the contract text corresponding to the object electronic contract text if the object electronic contract text is in a document format, and extracting the corresponding object parameter name and the corresponding object parameter value from the contract text according to the object detailed parameter recognition item.
In this embodiment, when the current content material type includes an object detail parameter, it is understood that any insurance product is taken as an example, and since the object detail parameter is generally in an object electronic contract text, the object electronic contract text has at least two formats of pictures or documents. For example, if the object detailed parameter identification item includes guarantee responsibility information, guarantee condition information, guarantee range information, application age, disease check information, occupation check information, price trial calculation information, payment mode information, payment term information, claim case information, and associated product information, and the object electronic contract text is in a format of a scanned picture, the contract text content of the object electronic contract text is extracted according to the OCR model at this time, then relevant field values of the object detailed parameter identification item in the contract text content are extracted through a Natural Language Processing (NLP) technology, and then text format adjustment is performed according to corresponding material content templates, respectively, so as to form third type of material data. If the object electronic contract text is in a document format, extracting relevant field values of object detailed parameter identification items in the contract text content directly through a Natural Language Processing (NLP) technology, and then respectively adjusting the text format according to the corresponding material content templates to form third type material data.
The compliance detection unit 106 is configured to perform compliance detection on the first type of material data, the second type of material data, and the third type of material data according to a locally stored compliance detection model, or send the first type of material data, the second type of material data, and the third type of material data to a compliance server for compliance detection;
in this embodiment, since pictures or words inconvenient for propaganda to the outside may exist in the obtained first type material data, second type material data and third type material data, compliance detection needs to be performed on the pictures or words to ensure that information meeting the use requirement and compliance specification is output.
In an embodiment, as a first specific embodiment of the compliance detection, the compliance detection unit 106 is further configured to:
and combining, encrypting and compressing the first type material data, the second type material data and the third type material data in sequence to obtain a data packet to be checked, and sending the data packet to be checked to a compliance server.
In this embodiment, the generated first type material data, second type material data and third type material data may be combined into an uncompressed data packet, and then the uncompressed data packet is encrypted and compressed and sent to a compliance server. The compliance server decrypts the encrypted compressed packet through the secret key and then carries out compliance detection to judge whether pictures or characters inconvenient to publicize outwards exist in the encrypted compressed packet, if the pictures or characters inconvenient to publicize outwards do not exist, the pictures or characters inconvenient to publicize outwards pass through the compliance detection, and if the pictures or characters inconvenient to publicize outwards exist, the pictures or characters not convenient to publicize outwards do not pass through the compliance detection and mark and prompt contents or pictures with legal risks.
And the data card generating unit 107 is configured to initially create a data container if the compliance detection is passed, and fill the first type material data, the second type material data, and the third type material data into the data container to obtain information data to be recommended corresponding to the first target name.
In this embodiment, since the first type material data, the second type material data, and the third type material data are obtained before, these information may be regarded as recommended sub-information sets, and if they are pushed to the user side with scattered contents, the user may not conveniently view these recommended sub-information sets. In order to gather the recommended sub-information sets in a concentrated area, the recommended sub-information sets can be filled into a called data container, and the recommended sub-information sets are loaded by taking the data container as a carrier. When the data container loaded with the content data is sent to the user side, the user can open the data container to intensively check the data pushed by the server at this time.
In one embodiment, the data card generation unit 107 includes:
a card container creation unit for creating a blank card container whose data is empty in advance;
The number statistics unit is used for acquiring the total number of the recommended sub-information included in the first type material data, the second type material data and the third type material data;
a card area creation unit configured to create sub-card areas having the same number as the total number in the blank card container;
and the data filling unit is used for filling one piece of recommended sub-information into each sub-card area to obtain information data to be recommended.
In this embodiment, for better aggregation of content data, a card container may be selected as a carrier to load the recommended sub-information sets. A card, which can be understood as a component on a UI interface provided by a server, can be used as a container to conveniently present contents composed of different data elements (e.g. pictures, texts). Firstly creating a blank card container, then counting the total number of recommended sub-information included in a recommended sub-information set, determining how many sub-card areas the blank card container is to be divided into, and finally filling one recommended sub-information in each sub-card area to obtain information data to be recommended. Therefore, after the server sends the recommendation information data in the form of the card to the user side, the user can directly and intensively check the data content in the recommendation information data.
The device realizes that the information data to be recommended which is detected through compliance is automatically generated through the selected first target name and the content material list, so that the screened content is more accurate, and the content can be intensively and intuitively checked after being loaded by the card container.
The template-based push content generating apparatus described above may be implemented in the form of a computer program that is executable on a computer device as shown in fig. 4.
Referring to fig. 4, fig. 4 is a schematic block diagram of a computer device according to an embodiment of the present invention. The computer device 500 is a server, and the server may be a stand-alone server or a server cluster formed by a plurality of servers.
With reference to FIG. 4, the computer device 500 includes a processor 502, memory, and a network interface 505, connected by a system bus 501, where the memory may include a non-volatile storage medium 503 and an internal memory 504.
The non-volatile storage medium 503 may store an operating system 5031 and a computer program 5032. The computer program 5032, when executed, may cause the processor 502 to perform a template-based push content generation method.
The processor 502 is used to provide computing and control capabilities to support the operation of the overall computer device 500.
The internal memory 504 provides an environment for the execution of a computer program 5032 in the non-volatile storage medium 503, which computer program 5032, when executed by the processor 502, may cause the processor 502 to perform a template-based push content generation method.
The network interface 505 is used for network communication, such as providing for transmission of data information, etc. It will be appreciated by those skilled in the art that the architecture shown in fig. 4 is merely a block diagram of some of the architecture relevant to the present inventive arrangements and is not limiting of the computer device 500 to which the present inventive arrangements may be implemented, and that a particular computer device 500 may include more or fewer components than shown, or may combine some of the components, or have a different arrangement of components.
The processor 502 is configured to execute a computer program 5032 stored in a memory, so as to implement the template-based push content generation method disclosed in the embodiment of the present invention.
Those skilled in the art will appreciate that the embodiment of the computer device shown in fig. 4 is not limiting of the specific construction of the computer device, and in other embodiments, the computer device may include more or less components than those shown, or certain components may be combined, or a different arrangement of components. For example, in some embodiments, the computer device may include only a memory and a processor, and in such embodiments, the structure and function of the memory and the processor are consistent with the embodiment shown in fig. 4, and will not be described again.
It should be appreciated that in an embodiment of the invention, the processor 502 may be a central processing unit (Central Processing Unit, CPU), the processor 502 may also be other general purpose processors, digital signal processors (Digital Signal Processor, DSPs), application specific integrated circuits (Application Specific Integrated Circuit, ASICs), off-the-shelf programmable gate arrays (Field-Programmable Gate Array, FPGAs) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, or the like. Wherein the general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
In another embodiment of the invention, a computer-readable storage medium is provided. The computer readable storage medium may be a non-volatile computer readable storage medium. The computer readable storage medium stores a computer program, wherein the computer program when executed by a processor implements the template-based push content generation method disclosed in the embodiments of the present invention.
It will be clearly understood by those skilled in the art that, for convenience and brevity of description, specific working procedures of the apparatus, device and unit described above may refer to corresponding procedures in the foregoing method embodiments, which are not repeated herein. Those of ordinary skill in the art will appreciate that the elements and algorithm steps described in connection with the embodiments disclosed herein may be embodied in electronic hardware, in computer software, or in a combination of the two, and that the elements and steps of the examples have been generally described in terms of function in the foregoing description to clearly illustrate the interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
In the several embodiments provided by the present invention, it should be understood that the disclosed apparatus, device and method may be implemented in other manners. For example, the apparatus embodiments described above are merely illustrative, and for example, the division of the units is merely a logical function division, there may be another division manner in actual implementation, or units having the same function may be integrated into one unit, for example, multiple units or components may be combined or may be integrated into another system, or some features may be omitted, or not performed. In addition, the coupling or direct coupling or communication connection shown or discussed with each other may be an indirect coupling or communication connection via some interfaces, devices, or elements, or may be an electrical, mechanical, or other form of connection.
The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the embodiment of the present invention.
In addition, each functional unit in the embodiments of the present invention may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.
The integrated units may be stored in a storage medium if implemented in the form of software functional units and sold or used as stand-alone products. Based on such understanding, the technical solution of the present invention is essentially or a part contributing to the prior art, or all or part of the technical solution may be embodied in the form of a software product stored in a storage medium, comprising several instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a magnetic disk, an optical disk, or other various media capable of storing program codes.
While the invention has been described with reference to certain preferred embodiments, it will be understood by those skilled in the art that various changes and substitutions of equivalents may be made and equivalents will be apparent to those skilled in the art without departing from the scope of the invention. Therefore, the protection scope of the invention is subject to the protection scope of the claims.
Claims (10)
1. A template-based push content generation method, comprising:
acquiring a content material list corresponding to a first target name according to the first target name selected in an object list; the content material types corresponding to the content material list comprise object brief introduction content, object characteristic content and object detailed parameters;
according to the selected content material types in the content material list, obtaining corresponding current content material types to form a current content material type set, and respectively obtaining a material content template corresponding to each current content material type in the current content material type set;
if the current content material type comprises object profile content, acquiring first type material data from webpage content corresponding to a preset first target website;
If the current content material type comprises object characteristic content, acquiring second type material data from webpage content corresponding to a preset second target website;
if the current content material type comprises object detailed parameters, acquiring an object electronic contract text corresponding to the first target name, and extracting a corresponding object parameter name and an object parameter value from the object electronic contract text according to a preset object detailed parameter identification item so as to form third type material data;
the first type material data, the second type material data and the third type material data are subjected to compliance detection according to a locally stored compliance detection model, or the first type material data, the second type material data and the third type material data are sent to a compliance server to be subjected to compliance detection; and
and if the compliance detection is passed, a data container is initially created, and the first type material data, the second type material data and the third type material data are filled into the data container so as to obtain information data to be recommended, which corresponds to the first target name.
2. The method for generating push content based on a template according to claim 1, wherein the obtaining first type material data from the webpage content corresponding to the preset first target website includes:
And acquiring an object name, an object first type picture, an object short introduction text, object application range information and an object detail introduction text from the webpage content corresponding to the first target website, and adjusting a text format or a picture format according to a corresponding material content template to form first type material data.
3. The method for generating push content based on a template according to claim 1, wherein the obtaining second type material data from the webpage content corresponding to the preset second target website includes:
and acquiring a second target website corresponding to the first target name so as to acquire an object title, an object second type picture and an object characteristic content text from the webpage content corresponding to the second target website, thereby forming second type material data.
4. The template-based push content generation method according to claim 1, wherein the identifying items according to preset object detailed parameters to extract corresponding object parameter names and object parameter values from the object electronic contract text comprises:
if the object electronic contract text is in a picture format, acquiring an identification text corresponding to the object electronic contract text through an OCR model, and extracting a corresponding object parameter name and an object parameter value from the identification text according to the object detailed parameter identification item;
And if the object electronic contract text is in a document format, acquiring the contract text corresponding to the object electronic contract text, and extracting the corresponding object parameter name and the corresponding object parameter value from the contract text according to the object detailed parameter identification item.
5. The template-based push content generation method of claim 1, wherein the sending the first type of material data, the second type of material data, and the third type of material data to a compliance server for compliance detection comprises:
and combining, encrypting and compressing the first type material data, the second type material data and the third type material data in sequence to obtain a data packet to be checked, and sending the data packet to be checked to a compliance server.
6. The method for generating push content based on a template according to claim 1, wherein the filling the first type of material data, the second type of material data, and the third type of material data into the data container to obtain information data to be recommended corresponding to the first target name comprises:
creating a blank card container with empty data in advance;
Acquiring the total number of recommended sub-information included in the first type material data, the second type material data and the third type material data;
creating a sub-card area with the same number as the total number in the blank card container;
filling one piece of recommended sub-information in each sub-card area to obtain information data to be recommended.
7. A template-based push content generation apparatus, comprising:
a material list acquisition unit, configured to acquire a content material list corresponding to a first target name according to the first target name selected in the object list; the content material types corresponding to the content material list comprise object brief introduction content, object characteristic content and object detailed parameters;
the material template acquisition unit is used for acquiring corresponding current content material types according to the content material types selected in the content material list to form a current content material type set, and respectively acquiring material content templates corresponding to each current content material type in the current content material type set;
the first content acquisition unit is used for acquiring first type material data from webpage content corresponding to a preset first target website if the current content material type comprises object profile content;
The second content acquisition unit is used for acquiring second type material data from webpage content corresponding to a preset second target website if the current content material type comprises object characteristic content;
a third content obtaining unit, configured to obtain an object electronic contract text corresponding to the first target name if the current content material type includes an object detailed parameter, and extract a corresponding object parameter name and an object parameter value from the object electronic contract text according to a preset object detailed parameter identification item, so as to form third type material data;
the compliance detection unit is used for carrying out compliance detection on the first type material data, the second type material data and the third type material data according to a locally stored compliance detection model, or sending the first type material data, the second type material data and the third type material data to a compliance server for compliance detection; and
and the data card generating unit is used for initially creating a data container if the compliance detection is passed, and filling the first type material data, the second type material data and the third type material data into the data container so as to obtain information data to be recommended, which corresponds to the first target name.
8. The template-based push content generation device of claim 7, wherein the data card generation unit comprises:
a card container creation unit for creating a blank card container whose data is empty in advance;
the number statistics unit is used for acquiring the total number of the recommended sub-information included in the first type material data, the second type material data and the third type material data;
a card area creation unit configured to create sub-card areas having the same number as the total number in the blank card container;
and the data filling unit is used for filling one piece of recommended sub-information into each sub-card area to obtain information data to be recommended.
9. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the template-based push content generation method of any of claims 1 to 6 when the computer program is executed.
10. A computer readable storage medium storing a computer program which, when executed by a processor, causes the processor to perform the template-based push content generation method of any of claims 1 to 6.
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