WO2018210122A1

WO2018210122A1 - Media information pushing method and device and storage medium

Info

Publication number: WO2018210122A1
Application number: PCT/CN2018/085089
Authority: WO
Inventors: 叶立; 冯启航; 李辉
Original assignee: 腾讯科技（深圳）有限公司
Priority date: 2017-05-19
Filing date: 2018-04-28
Publication date: 2018-11-22
Also published as: CN106953935B; CN106953935A

Abstract

Embodiment of the present invention discloses a media information pushing method and device, and a storage medium. The method comprises: receiving, on the basis of an editing operation of a first terminal user on media information materials, pushing request information sent by a first terminal, the pushing request information at least comprising media information materials; generating media information on the basis of the media information materials; acquiring a social relation chain of the first terminal user, and determining a push object of the media information on the basis of the social relation chain; and when it is detected that a second terminal corresponding to the push object meets a preset push condition, pushing the media information to the second terminal.

Description

Media information pushing method, device and storage medium

Cross-reference to related applications

The present application is based on a Chinese patent application filed on Jan. 19, 2017, the entire disclosure of which is hereby incorporated by reference.

Technical field

The present invention relates to Internet communication technologies, and in particular, to a media information pushing method, device, and storage medium.

Background technique

With the rapid development of Internet technology, there is a need to push media information (such as audio, video, applications, etc.) to mobile terminal users in the process of users accessing the Internet through mobile terminals.

However, in the related art, the push of the media information basically stays on the push of the application itself (such as pushing the relevant music or star album after the music application is turned on), or the push of the commercial media information, and the massive users receive the application process. The media information obtained is the same as application-related content or commercial media information, and the media information content is single.

Summary of the invention

The embodiment of the present invention is to provide a media information pushing method, device, and storage medium, which can implement directional push based on a user's social relationship chain to the media information when the user provides the media information material.

The technical solution of the embodiment of the present invention is implemented as follows:

In a first aspect, an embodiment of the present invention provides a media information pushing method, including:

Receiving, by the first terminal, push request information, where the push request information includes media information material;

Generating media information based on the media information material;

Obtaining a social relationship chain of the first terminal user; the social relationship chain is used to determine a push object of the media information;

Sending the media information to the second terminal when the second terminal corresponding to the push object satisfies a push condition.

In a second aspect, the embodiment of the present invention further provides a media information pushing device, where the device includes: a receiving module, a processing module, a determining module, and a pushing module;

The receiving module is configured to receive push request information sent by the first terminal, where the push request information includes media information material;

The processing module is configured to generate media information based on the media information material;

The determining module is configured to acquire a social relationship chain of the first terminal user, where the social relationship chain is used to determine a push object of the media information;

The pushing module is configured to: when detecting that the second terminal corresponding to the pushing object meets the preset pushing condition, push the media information to the second terminal.

In a third aspect, an embodiment of the present invention further provides a media information pushing apparatus, including: a processor and a memory configured to store a computer program executable on the processor; wherein

The processor is configured to execute the media information pushing method described above when the computer program is executed.

In a fourth aspect, an embodiment of the present invention further provides a computer readable storage medium, where computer executable instructions are stored, the computer executable instructions being used to execute the media information pushing method.

In a fifth aspect, an embodiment of the present invention further provides a media information pushing method, where the method is performed by a server, where the server includes one or more processors and a memory, and one or more programs, where The one or more programs are stored in a memory, and the program may include one or more units each corresponding to a set of instructions, the one or more processors being configured to execute instructions; the method comprising :

Generating media information based on the media information material;

When it is detected that the second terminal corresponding to the push object meets the preset push condition, the media information is pushed to the second terminal.

The media information pushing method, device and storage medium provided by the embodiments of the present invention have the following beneficial effects:

1) The media information material required for generating the media information is edited by the user, and the media information can be generated based on the media information material edited by the user, thereby enriching the content of the media information and improving the participation degree of the user;

2) The push object corresponding to the media information is determined based on the social relationship chain of the user, and the directional push of the media information is realized, so that the push object is more accurate and the push effect is better.

DRAWINGS

1 is a schematic diagram of hardware entities of each party performing information interaction in an embodiment of the present invention;

2 is a schematic flowchart 1 of a media information push according to an embodiment of the present invention;

3 is a schematic diagram 1 of an application scenario of media information push according to an embodiment of the present invention;

4 is a schematic diagram of an interface for a user to select a single push object according to an embodiment of the present invention;

FIG. 5 is a schematic diagram of an interface for selecting a group push object by a user according to an embodiment of the present invention; FIG.

6 is a schematic diagram 1 of an interface for performing media information push according to an embodiment of the present invention;

FIG. 7 is a second schematic diagram of a flow of media information push according to an embodiment of the present invention; FIG.

FIG. 8 is a schematic diagram 2 of an application scenario of media information push according to an embodiment of the present invention;

FIG. 9 is a schematic diagram of an interface for a user to perform media material editing according to an embodiment of the present invention; FIG.

FIG. 10 is a schematic diagram of an interface for selecting a push type by a user according to an embodiment of the present invention; FIG.

11A is a schematic diagram of an interface for pushing media information in a banner advertisement manner according to an embodiment of the present invention;

FIG. 11B is a schematic diagram of an interface for pushing media information in a form of a screen advertisement according to an embodiment of the present invention; FIG.

12 is a schematic flowchart 3 of a process of pushing media information in an embodiment of the present invention;

FIG. 13 is a schematic structural diagram of a composition of a media information pushing system according to an embodiment of the present invention;

14A is a schematic diagram of an interface for a user to edit a media information material according to an embodiment of the present invention;

14B is a schematic diagram of an interface for a user to select a friend according to an embodiment of the present invention;

15 is a schematic structural diagram of a component of a universal gateway interface component according to an embodiment of the present invention;

16 is a schematic structural diagram of a composition of a custom flash screen component according to an embodiment of the present invention;

17 is a second schematic diagram of an interface for performing media information push according to an embodiment of the present invention;

FIG. 18 is a schematic structural diagram of a structure of a media information pushing apparatus according to an embodiment of the present invention;

FIG. 19 is a diagram showing an example of a media information pushing apparatus as a hardware entity according to an embodiment of the present invention.

detailed description

The embodiments of the present invention are further described in detail below with reference to the accompanying drawings and specific embodiments.

It should be noted that the term “first\second” according to the embodiment of the present invention is merely an object that distinguishes similar objects, and does not represent a specific ordering for an object. It can be understood that “first\second” is allowed. In this case, a specific order or order can be interchanged. It is to be understood that the "first/second" distinguished objects may be interchanged as appropriate to enable the embodiments of the invention described herein to be carried out in a sequence other than those illustrated or described herein.

During the implementation process, the inventor found that the push of media information in the related art lacks the participation of users, and the push of media information in related technologies is basically a large-scale push for mass user terminals, lacking pertinence and social relevance of users. .

FIG. 1 is a schematic diagram of hardware entities of each party performing information interaction according to an embodiment of the present invention. FIG. 1 includes: a server 11...1n, a terminal device 21-24, and a terminal device 21-24 performs a connection with a server through a wired network or a wireless network. Information exchange, terminal equipment includes mobile phones, desktops, PCs, all-in-ones and so on. In one example, a social application client is provided on the terminal device, and the social application client may be a User Generated Content (UGC) client, and the user edits the media information material based on the UGC client on the terminal device 21. And then sent to the server 11...1n, the server 11...1n generates media information based on the media information material edited by the user, and then pushes the orientation of the media information to the terminal 22 and the terminal 23 based on the social relationship chain of the user.

The following is a schematic diagram of a method for pushing a media information according to an embodiment of the present invention. FIG. 2 is a schematic flowchart of a method for pushing a media information according to an embodiment of the present invention. FIG. 3 is a schematic diagram of an application scenario of a method for pushing a media information according to an embodiment of the present invention. As shown in FIG. 2 and FIG. 3, the media information pushing method in the embodiment of the present invention includes the following:

Step 101: Receive, according to an editing operation of the media information material by the first terminal user, the push request information sent by the first terminal, where the push request information includes at least the media information material.

In an embodiment, the user can edit the media material based on the social application client set on the first terminal, for example, the social application client is a UGC client, including a micro blog client, a social network. (such as QQ space) client, etc.; the social application client can set a theme activity, the user can edit the media material based on the application theme set on the social application client; exemplarily, set on the QQ space client With the theme activity of "the most fashionable baby" as the application theme, the user can edit the media information material based on the above theme activities set on the QQ space client, that is, upload the baby photo that he thinks is the most fashionable, and then click to submit the edited media. Information material to send push request information containing the media information material to the background server.

In an embodiment, the effective time of the application theme (the most fashionable baby) may be preset, that is, the user participates in the activity and performs media information material editing within a certain time period (set according to actual needs).

It should be noted that in the actual application, the user's editing operation on the media information material does not have to be based on the application client set on the terminal, and the user can also perform the editing operation through the webpage login.

Step 102: Generate media information based on the media information material.

In an embodiment, the media information may be generated based on the media information material and the preset push parameters; the push parameter may include at least one of the following parameters: push time, push times. Taking media information as an example of an advertisement, an advertisement is generated based on a user-provided creative material and a preset advertisement parameter (that is, general information required for advertisement display); the advertisement parameter includes at least one of the following: exposure time, single-user exposure number, and the like. .

In an embodiment, after the media information material edited by the user is acquired, the media information material edited by the user may be filtered according to a preset information filtering policy; the information filtering policy may include at least one of the following: media material legality Filtering, media material provides qualification filtering. In this way, malicious harassment of the object of pushing the media information and malicious transmission of the illegal information are avoided. Exemplarily, the user uploads an electronic photo for the theme activity of the application theme by using the “most fashionable baby” mentioned above, and the legality of the electronic photo may be filtered based on a preset information filtering policy (such as culling yellow photos). And filter the eligibility of the photo's provider (if the user who has provided a yellow photo history is not eligible to participate).

Based on the foregoing embodiment of the present invention, in the actual application, the push request message may further include a media information display time; that is, the time for the user to set the media information display, such as 3 seconds, in an embodiment, Several options for displaying time (such as 3 seconds, 5 seconds) are selected by the user, or customized by the user.

Step 103: Acquire a social relationship chain of the first terminal user, and determine a push object of the media information based on the social relationship chain.

In an embodiment, the push request information further includes a push object identifier; that is, the push object for the generated media information is selected by the first terminal user, for example, the first terminal user pulls himself in the social The selection of the push object is performed by the social relationship chain corresponding to the application platform; for example, the push object identifier may be a single user identifier or a user group identifier; the selection process of the push object may be as shown in FIG. 4 and FIG. The user edits the media information material (such as the end of uploading the electronic photo), and can select the selection of a single push object as shown in FIG. 4, or select the push group object as shown in FIG. 5.

Correspondingly, after receiving the push request message sent by the first terminal, the server pulls the social relationship chain corresponding to the first terminal user based on the social application platform corresponding to the push request information; and based on the push request information The push object identifier determines the push object in the social relationship chain.

In an embodiment, after determining the push object of the media information based on the social relationship chain, the server may further perform a key-value (such as Key-Value) based on the user identifier corresponding to the push object (uniquely identifying the user, such as a user phone number, etc.) The form of the data pair stores the media information.

In an embodiment, after the server obtains the push object identifier, the server may also check the corresponding object in the social relationship chain of the first terminal user to avoid malicious transmission of the media information.

Step 104: When detecting that the second terminal corresponding to the push object meets the preset pushing condition, push the media information to the second terminal.

In an embodiment, when it is detected that the social application of the second terminal corresponding to the push object (ie, the social application for which the user performs media information material editing) satisfies the condition for performing the push screen (open screen) push of the media information, the media information is based on the media information. The media information generated by the material is pushed to the second terminal; for example, when detecting that the social application of the second terminal satisfies the condition for performing the push screen push of the media information, acquiring the user identifier of the push object; and acquiring the corresponding media based on the user identifier of the push object Information; pushing the acquired media information on an application interface of the second terminal that satisfies the push condition.

Here, the flash screen (open screen) is explained. The splash screen (open screen) is a transition page displayed to the user during each initialization process to optimize the user's experience waiting for the application initialization, and is often used. Used to display brands, advertising and more.

Exemplarily, the first terminal user participates in the “most fashionable baby” application theme activity based on the QQ space application set on the first terminal, submits an electronic photo, and the server generates media information based on the electronic photo, when the corresponding push is detected. When the QQ space application on the second terminal of the object satisfies the push screen of the media information, the media information is pushed. As shown in FIG. 6, the push object starts the push information seen by the QQ space application on the second terminal.

Applying the foregoing embodiment of the present invention, the user edits the media information material through the application theme set by the terminal application, thereby enriching the media information content, and improving the user's participation degree, and then generating media information based on the media information material, and selecting based on the user. The push object in the self-social relationship chain pushes the generated media information in an advertisement form, so that the push object is more accurate and the push effect is better.

FIG. 7 is a schematic flowchart of a method for pushing a media information according to an embodiment of the present invention. FIG. 8 is a schematic diagram of an application scenario of a method for pushing a media information according to an embodiment of the present invention. Referring to FIG. 7 and FIG. The information push method includes the following:

Step 201: The social application client located at the first terminal sends the push request information carrying the media information material to the server according to the editing operation of the media information material by the first terminal user based on the application theme.

In an embodiment, the social application client may be a UGC client, and the social application client may set a theme activity. For example, the social application client is a QQ space client, and the current user may be based on the QQ space client. Publish articles so that friends can read them after reading them, but not every article published by the user can be seen by friends (if there are multiple friends who also publish articles or moods, causing the articles published by the users to be overwhelmed), in order to The article published by the user can be brought to the attention and read by the user designated by the user, and the QQ space client sets a theme activity with the theme of "Appreciation of Beauty" as an application theme, and the user can edit the media information material based on the application theme, that is, edit the essay. When the essay is pushed to the terminal of other users, the attention of the other users is caused and then the appreciating is performed, and the essay is scored without missing. As shown in FIG. 9, the interface diagram of the media information material (beauty) editing is performed for the first terminal user. After the user finishes editing, click OK, that is, the media information material editing is completed.

In an embodiment, the user may also select a push type, which is to push the media information in an advertisement form, for example, to start an open advertisement before displaying the main interface of the application, and to display the main application. The banner advertisement or the screen insertion advertisement in the process of the interface; as shown in FIG. 10, it is an interface diagram for selecting the push type after the user finishes editing the beautiful text. In practical applications, since the screen advertisement, banner advertisement and screen advertisement have survival time, the user can also set the presentation time, or the server can execute by default (for example, 3 seconds).

It should be noted that the user may also select the push object, such as the push object identifier selected based on the push request information. The selection of the push object in this embodiment is performed by the server.

After the user selects the push type, the QQ space client sends the push request information carrying the essay and the push type to the server.

Step 202: The server extracts the media information material in the push request information, and performs filtering processing on the media information material edited by the user according to the preset information filtering policy.

In an embodiment, in order to avoid malicious transmission of illegal information by some users, it is necessary to filter the media information material uploaded by the user, for example, to filter the media information provided by the user, and to filter the media information. The provider of the material is eligible to filter. For example, in this embodiment, it is filtered whether the user-edited essay contains a sensitive vocabulary or the like, and whether the Provider has a history of uploading illegal information or the like.

Step 203: The server generates media information based on the media information material and preset push parameters.

In an embodiment, since the media information material edited by the user is to be pushed in the form of an advertisement, it is necessary to supplement the general information required for the advertisement display, and the push parameter may include at least one of the following parameters: exposure time, single user The number of exposures, etc.

Step 204: Acquire a social relationship chain of the first terminal user, and determine a push object of the media information based on the social relationship chain.

In an embodiment, the user does not select the push object, so the server needs to select the push object. For example, the server pulls the first terminal user corresponding to the social application platform corresponding to the push request information. a social relationship chain; obtaining a group attribute of the social group in the social relationship chain and a media attribute of the media information; determining the social relationship chain based on the group attribute of the acquired social group and the media attribute of the media information The social group in which the media information is pushed, and the push object is determined according to the determined social group. Here, the group attribute of the social group is mainly determined based on the naming of the user's own social group, such as: a food group, a group of friends, a literary discussion group, etc.; the media attribute of the media information is mainly based on the setting of the social application client. The application theme is described to determine the aesthetic appreciation as mentioned in this embodiment.

Illustratively, the server extracts a QQ buddy chain corresponding to the first terminal user based on the QQ space application platform corresponding to the push request information, and obtains group attributes of each group in the QQ buddy chain (including a food group, a group of friends, a literary discussion group, etc.) The media attribute of the media information (in this embodiment, a literary work), determining that the social group for media information push based on the above information should be a literary discussion group, and determining a push object according to the determined social group (ie, a literary discussion group) Members of each group)

Step 205: Perform KV storage on the media information based on the user identifier corresponding to the push object.

Here, the KV storage stores the media information in the form of a Key-Value data pair.

In an embodiment, in order to optimize storage capacity, the server may periodically delete expired media information.

Step 206: When it is detected that the second terminal corresponding to the push object meets the preset push condition, the media information is pushed to the second terminal.

In an embodiment, when it is detected that the second terminal corresponding to the push object satisfies the push condition of the media information corresponding to the push type, the user identifier of the push object is acquired; the media information corresponding to the user identifier is obtained, and the obtained media information is pushed to the first Two terminals. For example, when the push type selected by the user is a screen insertion, when the corresponding application on the second terminal satisfies the condition for inserting the screen, the media information is pushed to the second terminal, as shown in FIG. 11A and FIG. The form of the screen advertisement pushes the interface of the media information. When the user enters the application, the user can view the specific content by clicking the pushed banner advertisement or the screen advertisement (for aesthetic appreciation).

It should be noted that the operations of step 202 to step 206 performed by the server may be implemented by one server or by multiple servers.

Applying the foregoing embodiment of the present invention, the user edits the media information material through the application theme set by the terminal application, thus enriching the media information content, and improving the user's participation degree, and then the server generates the media information based on the media information material, and based on the user's The group attribute of the social group and the media attribute of the media information in the social relationship chain determine the push object, and the generated media information is directionally pushed in the form of the advertisement selected by the user, so that the push object is more precise, the push form is more abundant, and the push effect is better.

The following is a description of a method for pushing a media information according to an embodiment of the present invention, and FIG. 12 is a schematic flowchart of a method for pushing a media information according to an embodiment of the present invention. FIG. 13 is a schematic diagram of a media information according to an embodiment of the present invention. A schematic diagram of the composition of the push system, as shown in FIG. 12 and FIG. 13, the media information push method in the embodiment of the present invention includes the following:

First, the user performs media information material (flash screen material) editing based on the application theme set on the QQ space client. As shown in FIG. 14A, the user edits the interface information of the media information material. When the user uploads the photo, click “to the friend”. Pull the ticket, expand the friend selection page, and perform the targeted splash screen user selection, as shown in FIG. 14B, which is a schematic diagram of the user's friend selection. In actual operation, the user can also set the advertisement display time, and send the push request information to the server when the user clicks “go to play the game”.

Step 301: The QQ space client located in the first terminal sends the push request information to the advertisement customization server.

Here, the push request information carries the splash screen material edited by the user and the selected push object.

The advertisement customization server here is composed of a Common Gateway Interface (CGI) component, a customized splash screen component, and a splash screen data storage component, as shown in FIG.

Step 302: The advertisement customization server filters the splash screen material edited by the user according to the preset information filtering policy.

In an embodiment, the step is performed by a CGI component in the advertisement customization server. Considering the uncertainty of the user behavior, as shown in FIG. 15, the CGI component may include the following components:

The theme configuration component is configured to control the effective time of the application theme set on the QQ space client, and check the splash screen material uploaded by the user to avoid the spread of malicious content;

Qualification screening component configured to screen the user's material qualifications to avoid malicious harassment;

The friend relationship component is configured to accurately verify the friend relationship selected by the user to avoid malicious transmission.

Step 303: The advertisement customization server generates a splash screen advertisement based on the user-edited splash screen material.

Here, this step is performed by the custom splash screen component in the advertisement customization server. As shown in FIG. 16, the custom splash screen component may include the following components:

The splash screen adding component is configured to supplement the flash screen material uploaded by the user with general information of the splash screen, such as exposure time, single-user exposure number, etc., to generate a data structure in the form of KV, and deposit the splash screen based on the user identifier of the selected friend. Data storage component; in practical applications, in order to optimize the storage capacity, the deletion of expired splash screen content may be increased;

The splash screen query component is configured to query the splash screen advertisement content that the user is scheduled to vote based on the user identifier, generate advertisement data, and return to the caller.

Step 304: The advertisement quota server detects that the QQ space client located in the second terminal satisfies the condition for placing the splash screen advertisement, acquires the user identifier corresponding to the push object, and invokes the splash screen query component in the advertisement customization server based on the obtained user identifier. To query whether the splash screen advertisement corresponding to the push object is stored in the splash screen data storage component, if yes, go to step 305; otherwise, go to step 306.

Step 305: Acquire a splash screen advertisement returned by the splash screen query component and deliver it to the second terminal.

Here, the interface diagram after the splash screen advertisement is placed is as shown in FIG. 17.

Step 306: Acquire a normal splash screen advertisement stored by itself and deliver it to the second terminal.

By applying the embodiment of the present invention, the content of the splash screen is customized by means of user participation, enriching the advertisement content, and the brand image is more vivid; based on the friendship relationship communication, combined with the activity operation, the user who touches the advertisement is more accurate, the brand communication effect and the conversion rate are better.

The following is a description of the media information pushing device provided by the embodiment of the present invention. As shown in FIG. 18, the media information pushing device 300 includes: a receiving module 31, a processing module 32, a determining module 33, and a pushing module 34. Each of the modules included in the device may be located on the same server, or may be located on different servers to implement the foregoing media information pushing method of the present invention;

The receiving module 31 is configured to receive, according to an editing operation of the media information material by the first terminal user, the push request information sent by the first terminal, where the push request information includes at least the media information material;

The processing module 32 is configured to generate media information based on the media information material;

The determining module 33 is configured to acquire a social relationship chain of the first terminal user, and determine a push object of the media information based on the social relationship chain;

The pushing module 34 is configured to: when detecting that the second terminal corresponding to the pushing object meets the preset pushing condition, push the media information to the second terminal.

In an embodiment, the receiving module 31 is further configured to set an effective time of the media information material based on an application theme corresponding to the media information material, and perform the media information material based on a preset information filtering policy. Filter processing.

In an embodiment, the processing module 32 is further configured to generate media information based on the media information material and a preset push parameter; the push parameter includes at least one of the following parameters: a push time, a push count.

In an embodiment, the push request information further includes: a push object identifier;

The determining module 33 is further configured to: pull the social relationship chain corresponding to the first terminal user according to the social application platform corresponding to the push request information;

A push object is determined in the social relationship chain based on the push object identifier.

In an embodiment, the determining module 33 is further configured to store the media information in the form of a key-value data pair based on the user identifier corresponding to the push object.

In an embodiment, the determining module 33 is further configured to: according to the social application platform corresponding to the push request information, pull a social relationship chain corresponding to the first terminal user;

Obtaining a group attribute of the social group in the social relationship chain and a media attribute of the media information;

Determining a social group for media information push in the social relationship chain based on the group attribute of the acquired social group and the media attribute of the media information, and determining a push object according to the determined social group.

In an embodiment, the push request information further includes: a push type;

The pushing module 34 is further configured to: detect that the second terminal corresponding to the pushing object meets a pushing condition of the media information corresponding to the pushing type, and acquire a user identifier of the pushing object;

Obtaining media information corresponding to the user identifier, and pushing the obtained media information to the second terminal.

It should be noted that the media information pushing apparatus provided by the foregoing embodiment is only illustrated by the division of each of the foregoing program modules. In an actual application, the processing allocation may be completed by different program modules, that is, the internal structure of the apparatus. Divided into different program modules to complete all or part of the processing described above. In addition, the media information pushing device and the media information pushing method embodiment provided by the foregoing embodiments are in the same concept, and the specific implementation process is described in detail in the method embodiment, and details are not described herein again. For technical details not disclosed in the device embodiments of the present invention, please refer to the description of the method embodiments of the present invention.

The embodiment of the present invention further provides a media information pushing device, the media information pushing device comprising: a processor and a memory configured to store a computer program capable of running on the processor,

Wherein the processor is configured to execute when the computer program is executed:

Receiving, according to the editing operation of the media information material by the first terminal user, the push request information sent by the first terminal, where the push request information includes at least the media information material; generating media information based on the media information material; acquiring the first a social relationship chain of the terminal user, determining a push object of the media information based on the social relationship chain; and detecting that the second terminal corresponding to the push object meets a preset push condition, pushing the media information to the first Two terminals.

Embodiments of the present invention also provide a storage medium on which computer instructions are stored, which are implemented when executed by the processor:

In the present embodiment, an example of the multimedia information retrieval device as a hardware entity is shown in FIG. The media information pushing device includes a processor 61, a storage medium 62, and at least one external communication interface 63. The storage medium 62 stores an executable program 621; the processor 61, the storage medium 62, and the external communication interface 63 are both Connected via bus 64.

It can be understood by those skilled in the art that all or part of the steps of implementing the above method embodiments may be completed by hardware related to program instructions, and the foregoing program may be stored in a computer readable storage medium, and the program is executed when executed. The foregoing storage medium includes: a mobile storage device, a random access memory (RAM), a read-only memory (ROM), a magnetic disk, or an optical disk. A medium that can store program code.

Alternatively, the above-described integrated unit of the present invention may be stored in a computer readable storage medium if it is implemented in the form of a software function module and sold or used as a standalone product. Based on such understanding, the technical solution of the embodiments of the present invention may be embodied in the form of a software product in essence or in the form of a software product, which is stored in a storage medium and includes a plurality of instructions for making A computer device (which may be a personal computer, terminal, or network device, etc.) performs all or part of the methods described in various embodiments of the present invention. The foregoing storage medium includes various media that can store program codes, such as a mobile storage device, a RAM, a ROM, a magnetic disk, or an optical disk.

The above is only a specific embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily think of changes or substitutions within the technical scope of the present invention. It should be covered by the scope of the present invention. Therefore, the scope of the invention should be determined by the scope of the appended claims.

Industrial applicability

The embodiment of the present invention receives, according to the editing operation of the media information material by the first terminal user, the push request information sent by the first terminal, where the push request information includes at least the media information material; and the media information is generated based on the media information material; Determining, by the first end user, a social relationship chain, the push object of the media information based on the social relationship chain; and detecting that the second terminal corresponding to the push object meets a preset push condition, pushing the media information To the second terminal. In this way, the media information can be generated based on the media information material edited by the user, and the content of the media information is enriched, and the participation degree of the user is improved; the targeted media information is pushed based on the social relationship chain of the user, so that the push object is more accurate and pushed. better result.

Claims

A media information pushing method includes:

Receiving, by the first terminal, push request information, where the push request information includes media information material;

Generating media information based on the media information material;

Obtaining a social relationship chain of the first terminal user; the social relationship chain is used to determine a push object of the media information;

Sending the media information to the second terminal when the second terminal corresponding to the push object satisfies a push condition.
The method of claim 1, wherein the generating the media information based on the media information material comprises:

Generating media information based on the media information material and preset push parameters; the push parameters include at least one of the following parameters: push time, push times.
The method according to claim 1 or 2, wherein the push request information further comprises: a push object identifier;

Correspondingly, the method further includes:

And extracting, according to the social application platform corresponding to the push request information, a social relationship chain of the first terminal user corresponding to the social application platform;

Determining the push object in the social relationship chain based on the push object identifier.
The method according to claim 1 or 2, wherein

The method further includes:

And extracting, according to the social application platform corresponding to the push request information, a social relationship chain of the social application platform corresponding to the first terminal user;

Obtaining a group attribute of the social group in the social relationship chain and a media attribute of the media information;

Determining a social group for media information push in the social relationship chain based on the group attribute of the acquired social group and the media attribute of the media information, and determining a push object according to the determined social group.
The method according to claim 1 or 2, wherein the push request information further comprises: a push type;

When the second terminal corresponding to the push object meets the push condition, sending the media information to the second terminal includes:

Detecting that the second terminal corresponding to the push object meets the push condition of the media information corresponding to the push type, and acquires the user identifier of the push object;

Obtaining media information corresponding to the user identifier, and pushing the obtained media information to the second terminal.
A media information pushing device, the device comprising: a receiving module, a processing module, a determining module and a pushing module; wherein

The receiving module is configured to receive push request information sent by the first terminal, where the push request information includes media information material;

The processing module is configured to generate media information based on the media information material;

The determining module is configured to acquire a social relationship chain of the first terminal user, where the social relationship chain is used to determine a push object of the media information;

The pushing module is configured to send the media information to the second terminal when the second terminal corresponding to the pushing object satisfies a pushing condition.
The apparatus according to claim 6, wherein

The processing module is further configured to generate media information based on the media information material and a preset push parameter; the push parameter includes at least one of the following parameters: a push time, a push count.
The apparatus according to claim 6 or 7, wherein the push request information further comprises: a push object identifier;

The determining module is further configured to: pull a social relationship chain corresponding to the first terminal user according to the social application platform corresponding to the push request information;

A push object is determined in the social relationship chain based on the push object identifier.
The apparatus according to claim 6 or 7, wherein

The determining module is further configured to: pull a social relationship chain corresponding to the first terminal user according to the social application platform corresponding to the push request information;

Obtaining a group attribute of the social group in the social relationship chain and a media attribute of the media information;

Determining a social group for media information push in the social relationship chain based on the group attribute of the acquired social group and the media attribute of the media information, and determining a push object according to the determined social group.
The apparatus according to claim 6 or 7, wherein the push request information further comprises: a push type;

The pushing module is further configured to: detect that the second terminal corresponding to the pushing object meets a pushing condition of the media information corresponding to the pushing type, and acquire a user identifier of the pushing object;

Obtaining media information corresponding to the user identifier, and pushing the obtained media information to the second terminal.
A media information push device includes: a processor and a memory configured to store a computer program executable on the processor; wherein

The processor, configured to execute the computer program, performs the media information pushing method according to any one of claims 1 to 5.
A computer readable storage medium having stored thereon computer executable instructions for performing the media information push method of any one of claims 1 to 5.
A media information push method, the method being performed by a server, the server including one or more processors and a memory, and one or more programs, wherein the one or more programs are stored in a memory The program may include one or more units each corresponding to a set of instructions, the one or more processors being configured to execute instructions; the method comprising:

Receiving, by the first terminal, push request information, where the push request information includes media information material;

Generating media information based on the media information material;

Obtaining a social relationship chain of the first terminal user, where the social relationship chain is used to determine a push object of the media information;

Sending the media information to the second terminal when the second terminal corresponding to the push object satisfies a push condition.
The method of claim 13, wherein the generating the media information based on the media information material comprises:

Generating media information based on the media information material and preset push parameters; the push parameters include at least one of the following parameters: push time, push times.
The method according to claim 13 or 14, wherein the push request information further comprises: a push object identifier;

Correspondingly, the method further includes:

Extracting a social relationship chain corresponding to the first terminal user, based on the social application platform corresponding to the push request information;

A push object is determined in the social relationship chain based on the push object identifier.
The method of claim 13 or 14, wherein the method further comprises:

Extracting a social relationship chain corresponding to the first terminal user, based on the social application platform corresponding to the push request information;

Obtaining a group attribute of the social group in the social relationship chain and a media attribute of the media information;

Determining a social group for media information push in the social relationship chain based on the group attribute of the acquired social group and the media attribute of the media information, and determining a push object according to the determined social group.
The method according to claim 13 or 14, wherein the push request information further comprises: a push type;

When the second terminal corresponding to the push object meets the push condition, the media information is pushed to the second terminal, including:

Detecting that the second terminal corresponding to the push object meets the push condition of the media information corresponding to the push type, and acquires the user identifier of the push object;

Obtaining media information corresponding to the user identifier, and pushing the obtained media information to the second terminal.
A media information pushing method includes:

Receiving an operation of editing a media information material in the first terminal, the media information material being used to generate media information;

Sending push request information including the media information material;

The push request information is used by the server to acquire a social relationship chain of the first terminal user, where the social relationship chain is used to determine a push object of the media information, and

And when the second terminal corresponding to the push object satisfies a push condition, the server sends the media information to the second terminal.
The method of claim 18, wherein the method further comprises:

Obtaining a social relationship chain of the first terminal user;

Determining a push object of the media information based on the social relationship chain.
The method of claim 18, wherein the method further comprises:

Receiving media information sent by the server;

The media information sent by the server is generated based on the media information material included in the push request message sent by the third terminal.