CN108062690A - Method, apparatus, electronic equipment and the storage medium of advertisement pushing - Google Patents
Method, apparatus, electronic equipment and the storage medium of advertisement pushing Download PDFInfo
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- CN108062690A CN108062690A CN201711414096.6A CN201711414096A CN108062690A CN 108062690 A CN108062690 A CN 108062690A CN 201711414096 A CN201711414096 A CN 201711414096A CN 108062690 A CN108062690 A CN 108062690A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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Abstract
The invention discloses a kind of method of advertisement pushing, including step：Receiving step：Receive the advertisement pushing request that target user sends, user identifier of the advertisement pushing request with target user；Obtaining step：The association user of the target user is obtained according to the user identifier, and obtains the contact data of target user and association user；Judgment step：Judge whether association user meets the condition that the advertisement pushing is asked according to the advertisement pushing request and contact data；Push step：Corresponding advertising message is sent to target user and meets the association user for the condition that the advertisement pushing is asked.The invention also discloses a kind of device of advertisement pushing, electronic equipment and computer readable storage mediums.The present invention combines user and initiates to initiate two ways with advertiser, and purpose is strong, has preferable promotion effect.
Description
Technical field
The present invention relates to information advancing technique field more particularly to a kind of method, apparatus of advertisement pushing, electronic equipment and
Storage medium.
Background technology
Advertisement pushing is generally initiated by user or advertiser initiates, by Client-initiated advertisement pushing due to user's active
Property it is relatively weak, therefore, it is difficult to promote, and the advertising message that advertiser initiates is casted net formula, produces effects poor, can also draw
The dislike of all multi-users is played, equally cannot get good promotion effect.
The content of the invention
For overcome the deficiencies in the prior art, one of the objects of the present invention is to provide a kind of method of advertisement pushing,
It is initiated with reference to user and advertiser initiates two ways, purpose is strong, has preferable promotion effect.
The second object of the present invention is to provide a kind of device of advertisement pushing, is initiated with reference to user and advertiser initiates
Two ways, purpose is strong, has preferable promotion effect.
The third object of the present invention is to provide a kind of electronic equipment for the method for realizing above-mentioned advertisement pushing.
The fourth object of the present invention is to provide a kind of computer-readable storage medium for the method for storing above-mentioned advertisement pushing
Matter.
An object of the present invention adopts the following technical scheme that realization：
A kind of method of advertisement pushing, including step：
Receiving step：The advertisement pushing request that target user sends is received, the advertisement pushing request is with target user
User identifier；
Obtaining step：The association user of the target user is obtained according to the user identifier, and obtain target user with
The contact data of association user；
Judgment step：Judge whether association user meets the advertisement and push away according to the advertisement pushing request and contact data
Send the condition of request；
Push step：Corresponding advertising message is sent to target user and meets the condition of the advertisement pushing request
Association user.
Further, further included after the push step：
Feedback step：It detects whether to receive target user in preset time and meets the advertisement pushing request
The feedback information of the association user of condition, the feedback information are used to simply have received advertising message；
If not detecting feedback information in preset time, the advertising message is resend to not sending feedback letter
The target user of breath and the association user for meeting the condition that the advertisement pushing is asked.
The second object of the present invention adopts the following technical scheme that realization：
A kind of device of advertisement pushing, including：
Receiving module：For receiving the advertisement pushing request of target user's transmission, the advertisement pushing request is with target
The user identifier of user；
Acquisition module：For obtaining the association user of the target user according to the user identifier, and obtain target use
Family and the contact data of association user；
Judgment module：It is described wide for judging whether association user meets according to the advertisement pushing request and contact data
Accuse the condition of push request；
Pushing module：For corresponding advertising message to be sent to target user and meets the advertisement pushing request
The association user of condition.
The third object of the present invention adopts the following technical scheme that realization：
A kind of electronic equipment, including：One or more processors；Storage device, for storing one or more programs, when
One or more of programs are performed by one or more of processors so that one or more of processors realize this hair
The method of the advertisement pushing of the bright first purpose.
The fourth object of the present invention adopts the following technical scheme that realization：
A kind of computer readable storage medium, is stored thereon with computer program, which is executed by processor following step
Suddenly：
Receiving step：The advertisement pushing request that target user sends is received, the advertisement pushing request is with target user
User identifier；
Obtaining step：The association user of the target user is obtained according to the user identifier, and obtain target user with
The contact data of association user；
Judgment step：Judge whether association user meets the advertisement and push away according to the advertisement pushing request and contact data
Send the condition of request；
Push step：Corresponding advertising message is sent to target user and meets the condition of the advertisement pushing request
Association user.
Further, further included after the push step：
Feedback step：It detects whether to receive target user in preset time and meets the advertisement pushing request
The feedback information of the association user of condition, the feedback information are used to simply have received advertising message；
If not detecting feedback information in preset time, the advertising message is resend to not sending feedback letter
The target user of breath and the association user for meeting the condition that the advertisement pushing is asked.
Compared with prior art, the beneficial effects of the present invention are：
The present invention combines user and initiates to initiate two ways with advertiser, after target user initiates advertisement pushing request,
Its association user such as the client of target user, classmate, colleague is analyzed, is then sent out to target user and association user
Go out advertising message, purpose is strong, has preferable promotion effect.
Description of the drawings
Fig. 1 is the flow chart of the method for the advertisement pushing of the embodiment of the present invention one；
Fig. 2 is the structure diagram of the device of the advertisement pushing of the embodiment of the present invention two；
Fig. 3 is the structure diagram of the electronic equipment of the embodiment of the present invention three.
Specific embodiment
In the following, with reference to attached drawing and specific embodiment, the present invention is described further, it is necessary to which explanation is, not
Under the premise of conflicting, new implementation can be formed between various embodiments described below or between each technical characteristic in any combination
Example.
Embodiment one
It refer to shown in Fig. 1, the embodiment of the present invention one discloses a kind of method of advertisement pushing, and this method can be by hardware
Or/and software performs, and comprises the following steps：
110th, receiving step.
The advertisement pushing request that target user sends is received, user of the advertisement pushing request with target user marks
Know；Why user identifier is attached, be to obtain its association user during 120 step.
120th, obtaining step.
The association user of the target user is obtained according to the user identifier, and obtains target user and association user
Contact data；Association user can be that there is same interest to like by client, supplier, classmate and colleague of target user etc.
Whether identical with the hobby of target user group can obtain association user from their contact data.
130th, judgment step.
Judge whether association user meets what the advertisement pushing was asked according to the advertisement pushing request and contact data
Condition；Relevant interest is asked if can obtain association user from their contact data and initiate advertisement pushing with target user
Like identical, then perform 140 steps, conversely, being then unsatisfactory for the condition of the advertisement pushing request, do not believe to its advertisement
Breath.
140th, step is pushed.
The association that corresponding advertising message is sent to target user and meets the condition that the advertisement pushing is asked is used
Family.
After advertising message is sent, detect whether to receive target user in preset time and meet the advertisement
The feedback information of the association user of the condition of request is pushed, the feedback information is used to simply have received advertising message；If
Feedback information is not detected in preset time, then resends the advertising message to the target user for not sending feedback information
And meet the association user of the condition of the advertisement pushing request.
Embodiment two
Embodiment two discloses a kind of device of the advertisement pushing of corresponding above-described embodiment, refer to shown in Fig. 2, including：
Receiving module 210：For receiving the advertisement pushing request of target user's transmission, the advertisement pushing request is with mesh
Mark the user identifier of user；
Acquisition module 220：For obtaining the association user of the target user according to the user identifier, and obtain target
User and the contact data of association user；
Judgment module 230：For judging whether association user meets institute according to the advertisement pushing request and contact data
State the condition of advertisement pushing request；
Pushing module 240：It please for corresponding advertising message to be sent to target user and meet the advertisement pushing
The association user for the condition asked.
Further, further included after the pushing module：
Feedback module：It please for detecting whether receiving target user in preset time and meeting the advertisement pushing
The feedback information of the association user for the condition asked, the feedback information are used to simply have received advertising message；
If not detecting feedback information in preset time, the advertising message is resend to not sending feedback letter
The target user of breath and the association user for meeting the condition that the advertisement pushing is asked.
Embodiment three
Fig. 3 is the structure diagram for a kind of electronic equipment that the embodiment of the present invention three provides, as shown in figure 3, the electronics is set
It is standby to include processor 310, memory 320, input unit 330 and output device 340；The number of processor 310 in computer equipment
Amount can be one or more, in Fig. 3 by taking a processor 310 as an example；Processor 310, memory 320 in electronic equipment,
Input unit 330 can be connected with output device 340 by bus or other modes, in Fig. 3 exemplified by being connected by bus.
Memory 320 is used as a kind of computer readable storage medium, and journey is can perform available for storage software program, computer
Sequence and module, if the corresponding program instruction/module of the method for the advertisement pushing in the embodiment of the present invention is (for example, advertisement pushing
Device in receiving module 210, acquisition module 220, judgment module 230 and pushing module 240).Processor 310 passes through operation
Software program, instruction and the module being stored in memory 320, so as to perform the various function application of electronic equipment and number
According to processing, that is, the method for realizing above-mentioned advertisement pushing.
Memory 320 can mainly include storing program area and storage data field, wherein, storing program area can store operation system
Application program needed for system, at least one function；Storage data field can be stored uses created data etc. according to terminal.This
Outside, memory 320 can include high-speed random access memory, can also include nonvolatile memory, for example, at least one
Disk memory, flush memory device or other non-volatile solid state memory parts.In some instances, memory 320 can be into one
Step is included compared with the remotely located memory of processor 310, these remote memories can be set by network connection to electronics
It is standby.The example of above-mentioned network includes but not limited to internet, intranet, LAN, mobile radio communication and combinations thereof.
Input unit 330 can be used for receiving subscriber identity information of input etc..Output device 340 may include that display screen etc. is aobvious
Show equipment.
Example IV
The embodiment of the present invention four also provides a kind of storage medium for including computer executable instructions, and the computer can be held
When being performed by computer processor for performing a kind of method of advertisement pushing, this method includes for row instruction：
Receiving step：The advertisement pushing request that target user sends is received, the advertisement pushing request is with target user
User identifier；
Obtaining step：The association user of the target user is obtained according to the user identifier, and obtain target user with
The contact data of association user；
Judgment step：Judge whether association user meets the advertisement and push away according to the advertisement pushing request and contact data
Send the condition of request；
Push step：Corresponding advertising message is sent to target user and meets the condition of the advertisement pushing request
Association user.
Further, further included after the push step：
Feedback step：It detects whether to receive target user in preset time and meets the advertisement pushing request
The feedback information of the association user of condition, the feedback information are used to simply have received advertising message；
If not detecting feedback information in preset time, the advertising message is resend to not sending feedback letter
The target user of breath and the association user for meeting the condition that the advertisement pushing is asked.
Certainly, a kind of storage medium for including computer executable instructions that the embodiment of the present invention is provided, computer
The operation of method that executable instruction is not limited to the described above, can also carry out that any embodiment of the present invention provided based on advertisement
Relevant operation in the method for push.
By the description above with respect to embodiment, it is apparent to those skilled in the art that, the present invention
It can be realized by software and required common hardware, naturally it is also possible to which by hardware realization, but the former is more in many cases
Good embodiment.Based on such understanding, what technical scheme substantially in other words contributed to the prior art
Part can be embodied in the form of software product, which can be stored in computer readable storage medium
In, floppy disk, read-only memory (Read-Only Memory, ROM), random access memory (Random such as computer
Access Memory, RAM), flash memory (FLASH), hard disk or CD etc., used including some instructions so that an electronic equipment
(can be personal computer, server or the network equipment etc.) performs the method described in each embodiment of the present invention.
It is worth noting that, in the embodiment of the above-mentioned device based on advertisement pushing, included unit and module
It is simply divided according to function logic, but is not limited to above-mentioned division, as long as corresponding function can be realized；
In addition, the specific name of each functional unit is also only to facilitate mutually distinguish, the protection domain being not intended to limit the invention.
The above embodiment is only the preferred embodiment of the present invention, it is impossible to the scope of protection of the invention is limited with this,
The variation and replacement for any unsubstantiality that those skilled in the art is done on the basis of the present invention belong to institute of the present invention
Claimed scope.
Claims (6)
- A kind of 1. method of advertisement pushing, which is characterized in that including step：Receiving step：Receive the advertisement pushing request that target user sends, use of the advertisement pushing request with target user Family identifies；Obtaining step：The association user of the target user is obtained according to the user identifier, and obtains target user with associating The contact data of user；Judgment step：Judge whether association user meets the advertisement pushing and ask according to the advertisement pushing request and contact data The condition asked；Push step：Corresponding advertising message is sent to target user and meets the pass for the condition that the advertisement pushing is asked It is combined family.
- 2. the method for advertisement pushing as described in claim 1, which is characterized in that further included after the push step：Feedback step：It detects whether to receive target user in preset time and meets the condition of the advertisement pushing request Association user feedback information, the feedback information for simply have received advertising message；If not detecting feedback information in preset time, the advertising message is resend to not sending feedback information Target user and the association user for meeting the condition that the advertisement pushing is asked.
- 3. a kind of device of advertisement pushing, which is characterized in that including：Receiving module：For receiving the advertisement pushing request of target user's transmission, the advertisement pushing request is with target user User identifier；Acquisition module：For obtaining the association user of the target user according to the user identifier, and obtain target user with The contact data of association user；Judgment module：For judging whether association user meets the advertisement and push away according to the advertisement pushing request and contact data Send the condition of request；Pushing module：For corresponding advertising message to be sent to target user and meets the condition of the advertisement pushing request Association user.
- 4. a kind of electronic equipment, which is characterized in that including：One or more processors；Storage device, for storing one or more programs,When one or more of programs are performed by one or more of processors so that one or more of processors are real The now method of the advertisement pushing as described in any in claim 1-2.
- 5. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is held by processor Row following steps：Receiving step：Receive the advertisement pushing request that target user sends, use of the advertisement pushing request with target user Family identifies；Obtaining step：The association user of the target user is obtained according to the user identifier, and obtains target user with associating The contact data of user；Judgment step：Judge whether association user meets the advertisement pushing and ask according to the advertisement pushing request and contact data The condition asked；Push step：Corresponding advertising message is sent to target user and meets the pass for the condition that the advertisement pushing is asked It is combined family.
- 6. computer readable storage medium as claimed in claim 5, which is characterized in that also wrapped after the push step It includes：Feedback step：It detects whether to receive target user in preset time and meets the condition of the advertisement pushing request Association user feedback information, the feedback information for simply have received advertising message；If not detecting feedback information in preset time, the advertising message is resend to not sending feedback information Target user and the association user for meeting the condition that the advertisement pushing is asked.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711414096.6A CN108062690A (en) | 2017-12-25 | 2017-12-25 | Method, apparatus, electronic equipment and the storage medium of advertisement pushing |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711414096.6A CN108062690A (en) | 2017-12-25 | 2017-12-25 | Method, apparatus, electronic equipment and the storage medium of advertisement pushing |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108062690A true CN108062690A (en) | 2018-05-22 |
Family
ID=62139851
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201711414096.6A Pending CN108062690A (en) | 2017-12-25 | 2017-12-25 | Method, apparatus, electronic equipment and the storage medium of advertisement pushing |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN108062690A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109461043A (en) * | 2018-09-18 | 2019-03-12 | 深圳壹账通智能科技有限公司 | Product method for pushing, device, computer equipment and storage medium |
| CN109657152A (en) * | 2018-12-27 | 2019-04-19 | 北京顺丰同城科技有限公司 | PUSH message sending method, device, electronic equipment and readable storage medium storing program for executing |
| CN113038231A (en) * | 2021-03-10 | 2021-06-25 | 深圳创维－Rgb电子有限公司 | Advertisement source determining method and device, television and storage medium |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104657373A (en) * | 2013-11-20 | 2015-05-27 | 腾讯科技（上海）有限公司 | Application information pushing method and device |
| CN106953935A (en) * | 2017-05-19 | 2017-07-14 | 腾讯科技（深圳）有限公司 | A kind of media information method for pushing, device and storage medium |
| CN107424010A (en) * | 2017-07-27 | 2017-12-01 | 上海慧流云计算科技有限公司 | Advertisement sending method and equipment |
-
2017
- 2017-12-25 CN CN201711414096.6A patent/CN108062690A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104657373A (en) * | 2013-11-20 | 2015-05-27 | 腾讯科技（上海）有限公司 | Application information pushing method and device |
| CN106953935A (en) * | 2017-05-19 | 2017-07-14 | 腾讯科技（深圳）有限公司 | A kind of media information method for pushing, device and storage medium |
| CN107424010A (en) * | 2017-07-27 | 2017-12-01 | 上海慧流云计算科技有限公司 | Advertisement sending method and equipment |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109461043A (en) * | 2018-09-18 | 2019-03-12 | 深圳壹账通智能科技有限公司 | Product method for pushing, device, computer equipment and storage medium |
| CN109657152A (en) * | 2018-12-27 | 2019-04-19 | 北京顺丰同城科技有限公司 | PUSH message sending method, device, electronic equipment and readable storage medium storing program for executing |
| CN109657152B (en) * | 2018-12-27 | 2021-02-19 | 北京顺丰同城科技有限公司 | Push message sending method and device, electronic equipment and readable storage medium |
| CN113038231A (en) * | 2021-03-10 | 2021-06-25 | 深圳创维－Rgb电子有限公司 | Advertisement source determining method and device, television and storage medium |
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Application publication date: 20180522 |