CN112561553A

CN112561553A - Content distribution method, server and storage medium

Info

Publication number: CN112561553A
Application number: CN201910919171.7A
Authority: CN
Inventors: 牛帅
Original assignee: Beijing ByteDance Network Technology Co Ltd
Current assignee: Beijing ByteDance Network Technology Co Ltd
Priority date: 2019-09-26
Filing date: 2019-09-26
Publication date: 2021-03-26

Abstract

The disclosed embodiment provides a content issuing method, a server and a storage medium; the content issuing method comprises the following steps: after receiving a content issuing request, acquiring an initial content set according to an identity carried by the content issuing request; generating a real-time content set and a preloaded content set according to the initial content set; the pre-loading content set represents the content to be delivered in a preset time interval; sequencing the real-time content sets according to a first release strategy to generate real-time content queues corresponding to the real-time content sets; sequencing the preloaded content sets according to a second release strategy to generate preloaded content queues corresponding to the preloaded content sets; and responding to the content issuing request, and issuing a real-time content queue and a pre-loading content queue.

Description

Content distribution method, server and storage medium

Technical Field

The embodiment of the disclosure relates to an open screen advertisement delivery technology in the field of application programs, in particular to a content delivery method, a server and a storage medium.

Background

With the development of smart hardware and mobile internet technology, terminals, such as smart phones, tablet computers, and smart watches, have begun to enter people's work and lives. People obtain corresponding information more and more through client application on the terminal, and accordingly more and more advertisers select to launch open screen advertisements on the client application. The screen-open advertisement can be displayed directly when the client application is opened, and the display mode of the screen-open advertisement can play a good advertising role, is one of advertisement forms most popular with advertisers, and is a commercial change means commonly used by the client application at present.

However, due to the diversity of the types and forms of the open screen advertisements, the existing single issuing mode of the native open screen advertisements cannot meet the increasingly diversified exposure requirements of the native open screen advertisements.

Disclosure of Invention

In view of this, the embodiments of the present disclosure provide a content delivery method, a server and a storage medium.

In a first aspect, an embodiment of the present disclosure provides a content delivery method, including:

after receiving a content issuing request, acquiring an initial content set according to an identity carried by the content issuing request;

generating a real-time content set and a preloaded content set according to the initial content set; wherein the preloaded content set represents content to be delivered within a preset time interval;

sequencing the real-time content sets according to a first delivery strategy to generate real-time content queues corresponding to the real-time content sets; sequencing the preloaded content sets according to a second delivery strategy to generate preloaded content queues corresponding to the preloaded content sets;

and responding to the content issuing request, and issuing the real-time content queue and the preloading content queue.

In the above scheme, the obtaining an initial content set according to the identity carried by the content delivery request includes:

and performing directional selection processing in a pre-stored content library according to the identity identifier to obtain the initial content set.

In the above solution, the generating a real-time content set and a preloaded content set according to the initial content set includes:

determining inventory ordering time corresponding to all contents in the initial content set;

and sequencing all the contents according to the inventory ordering time to obtain the real-time content set and the pre-loaded content set.

In the foregoing solution, before the sorting the real-time content set according to the first delivery policy and generating the real-time content queue corresponding to the real-time content set, the method further includes:

acquiring a first carousel parameter corresponding to the real-time content set according to the identity and a preset carousel strategy; wherein the first carousel parameter is less than or equal to a first carousel sum corresponding to the real-time content set.

In the foregoing solution, before the sorting the preloaded content sets according to the second delivery policy and generating the preloaded content queues corresponding to the preloaded content sets, the method further includes:

obtaining a second carousel parameter corresponding to the preloaded content set according to the preset carousel strategy; wherein the second carousel parameter is less than or equal to a second carousel sum corresponding to the preloaded content set.

In the foregoing scheme, the sorting the real-time content sets according to a first delivery policy to generate a real-time content queue corresponding to the real-time content sets includes:

determining a first category corresponding to first content in the real-time content set;

according to the first category, sequencing the first content to obtain a first queue;

acquiring a first random number based on the first carousel parameter, and generating a second queue according to the first random number and the first queue; wherein the first random number is a non-integer less than the first carousel sum;

and generating the real-time content queue according to the first refreshing content and the second queue.

In the foregoing scheme, the sorting the preloaded content sets according to a second delivery policy to generate a preloaded content queue corresponding to the preloaded content set includes:

determining a second category corresponding to second content in the preloaded content set;

sequencing the second content according to the second category to obtain a third queue;

obtaining a second random number based on the second carousel parameter, and generating a fourth queue according to the second random number and the third queue; wherein the second random number is a non-integer less than the second carousel sum;

and generating the preloaded content queue according to the second first-brushed content and the fourth queue.

In the above scheme, the first category and the second category include: CPT type, first-brushed SOV type, first-brushed GD type, exclusive GD type, and non-exclusive GD type.

In the above scheme, the preset time interval is N days; wherein N is an integer greater than 1.

In a second aspect, an embodiment of the present disclosure provides a server, including: an acquisition unit, a generation unit and a sending-down unit,

the acquiring unit is used for acquiring an initial content set according to the identity carried by the content issuing request after receiving the content issuing request;

the generating unit is used for generating a real-time content set and a pre-loading content set according to the initial content set; wherein the preloaded content set represents content to be delivered within a preset time interval;

the generating unit is further configured to perform sorting processing on the real-time content sets according to a first delivery policy, and generate real-time content queues corresponding to the real-time content sets; sequencing the preloaded content sets according to a second delivery strategy to generate preloaded content queues corresponding to the preloaded content sets;

and the issuing unit is used for responding to the content issuing request and issuing the real-time content queue and the preloading content queue.

In the foregoing scheme, the obtaining unit is specifically configured to perform directional selection processing in a pre-stored content library according to the identity identifier, so as to obtain the initial content set.

In the foregoing solution, the generating unit is specifically configured to determine inventory ordering time corresponding to all contents in the initial content set; and sequencing all the contents according to the inventory ordering time to obtain the real-time content set and the pre-loading content set.

In the above scheme, the obtaining unit is further configured to obtain a first carousel parameter corresponding to the real-time content set according to the identity and a preset carousel policy before the real-time content set is sequenced according to a first delivery policy and a real-time content queue corresponding to the real-time content set is generated; wherein the first carousel parameter is less than or equal to a first carousel sum corresponding to the real-time content set;

the generating unit is further specifically configured to determine a first category corresponding to a first content in the real-time content set; sequencing the first content according to the first category to obtain a first queue; acquiring a first random number based on the first carousel parameter, and generating a second queue according to the first random number and the first queue; wherein the first random number is a non-integer less than the first carousel sum; and generating the real-time content queue according to the first-time refreshing content and the second queue.

In the foregoing scheme, the obtaining unit is further configured to, before the preloaded content sets are sorted according to a second delivery policy and a preloaded content queue corresponding to the preloaded content sets is generated, obtain a second carousel parameter corresponding to the preloaded content sets according to the preset carousel policy; wherein the second carousel parameter is less than or equal to a second carousel sum corresponding to the preloaded content set;

the generating unit is further specifically configured to determine a second category corresponding to a second content in the preloaded content set; sequencing the second content according to the second category to obtain a third queue; obtaining a second random number based on the second carousel parameter, and generating a fourth queue according to the second random number and the third queue; wherein the second random number is a non-integer less than the second carousel sum; and generating the preloaded content queue according to the second first-brushed content and the fourth queue.

In a third aspect, an embodiment of the present disclosure provides a server, where the server includes a processor and a memory storing instructions executable by the processor, and when the instructions are executed by the processor, the server implements the content delivery method as described above.

In a fourth aspect, an embodiment of the present disclosure provides a storage medium, which stores a program thereon and is applied in a server, where the program is executed by a processor to implement the content delivery method as described above.

According to the content issuing method, the server and the storage medium provided by the embodiment of the disclosure, after receiving a content issuing request, the server acquires an initial content set according to an identity carried by the content issuing request; generating a real-time content set and a preloaded content set according to the initial content set; the pre-loading content set represents the content to be delivered in a preset time interval; sequencing the real-time content sets according to a first release strategy to generate real-time content queues corresponding to the real-time content sets; sequencing the preloaded content sets according to a second release strategy to generate preloaded content queues corresponding to the preloaded content sets; and responding to the content issuing request, and issuing a real-time content queue and a pre-loading content queue. Therefore, when the server issues the native screen-opening advertisement, the server can divide the native screen-opening advertisement into a real-time content queue and a preloaded content queue for issuing according to the display time based on the initial content set, and meanwhile, because the first putting strategy and the second putting strategy are both based on the advertisement types in the content set for ordering the advertisement and determining the carousel information, the server respectively generates the real-time content queue and the preloaded content queue according to the first putting strategy and the second putting strategy, and can effectively distinguish the screen-opening advertisements of different advertisement types, thereby improving the putting efficiency of the native screen-opening advertisement and meeting the increasingly diversified exposure requirements of the native screen-opening advertisement.

Drawings

Fig. 1 is a schematic structural diagram of a terminal according to an embodiment of the present disclosure;

fig. 2 is a schematic structural diagram of a server according to an embodiment of the present disclosure;

fig. 3 is a schematic structural diagram of a server according to an embodiment of the present disclosure;

fig. 4 is a first flowchart of a content delivery method according to an embodiment of the present disclosure;

fig. 5 is a flowchart illustrating a second content delivery method according to an embodiment of the disclosure;

fig. 6 is a third schematic flow chart of a content delivery method according to an embodiment of the present disclosure;

fig. 7 is a fourth schematic flowchart of a content delivery method according to the embodiment of the present disclosure;

fig. 8 is a fifth flowchart illustrating a content delivery method according to an embodiment of the present disclosure.

Detailed Description

For the purpose of making the purpose, technical solutions and advantages of the present disclosure clearer, the present disclosure will be described in further detail with reference to the accompanying drawings, the described embodiments should not be construed as limiting the present disclosure, and all other embodiments obtained by a person of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present disclosure.

In the following description, reference is made to "some embodiments" which describe a subset of all possible embodiments, but it is understood that "some embodiments" may be the same subset or different subsets of all possible embodiments, and may be combined with each other without conflict.

In the present disclosure, a server may issue a native open screen advertisement to a client in a terminal, where the client may be software capable of running in the terminal. Referring to fig. 1, fig. 1 is a schematic structural diagram of a terminal according to an embodiment of the present disclosure. As shown in fig. 1, the terminal may be various electronic devices including, but not limited to, mobile electronic devices such as a mobile phone, a notebook computer, a Digital broadcast receiver, a Personal Digital Assistant (PDA), a tablet computer (PAD), a Portable Multimedia Player (PMP), a vehicle-mounted electronic device (e.g., a car navigation electronic device), etc., and fixed electronic devices such as a Digital Television (TV), a desktop computer, etc. The terminal shown in fig. 1 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.

As shown in fig. 1, the terminal 100 may include a processing device (e.g., a central processing unit, a graphic processor, etc.) 110, which may perform various appropriate actions and processes according to a program stored in a Read-Only Memory (ROM) 120 or a program loaded from a storage device 180 into a Random Access Memory (RAM) 130. In the RAM130, various programs and data necessary for the operation of the terminal 100 are also stored. The processing device 110, the ROM120, and the RAM130 are connected to each other through a bus 140. An Input/Output (I/O) interface 150 is also connected to bus 140.

Generally, the following devices may be connected to the I/O interface 150: input devices 160 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 170 including, for example, a Liquid Crystal Display (LCD), speakers, vibrators, or the like; a storage device 180 including, for example, a magnetic tape, a hard disk, or the like; and a communication device 190. The communication means 190 may allow the terminal 100 to perform wireless or wired communication with other devices to exchange data. While fig. 1 illustrates a terminal 100 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.

In particular, the processes described by the provided flowcharts may be implemented as computer software programs according to embodiments of the present disclosure. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program containing program code for performing the method illustrated in the flow chart. In such embodiments, the computer program may be downloaded and installed from a network through the communication device 190, or installed from the storage device 180, or installed from the ROM 120. The computer program, when executed by the processing device 110, performs the functions in the methods of the embodiments of the present disclosure.

It should be noted that the computer readable medium described above in the embodiments of the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may include, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a RAM, a ROM, an Erasable Programmable Read-Only Memory (EPROM), a flash Memory, an optical fiber, a portable compact disc Read-Only Memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

In the disclosed embodiments, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the disclosed embodiments, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, Radio Frequency (RF), etc., or any suitable combination of the foregoing.

The computer readable medium may be included in the terminal 100; or may exist separately and not be assembled into the terminal 100.

The computer readable medium carries one or more programs which, when executed by the terminal, cause the terminal 100 to perform the methods provided by the embodiments of the present disclosure.

Computer program code for carrying out operations for aspects of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of Network, including a Local Area Network (LAN) and a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The units and/or modules described in the terminal according to the embodiments of the present disclosure may be implemented by software, or may be implemented by hardware.

As a hardware manner, the units and/or modules of the terminal implementing the embodiments of the present disclosure may be implemented by one or more Application Specific Integrated Circuits (ASICs), DSPs, Programmable Logic Devices (PLDs), Complex Programmable Logic Devices (CPLDs), Field Programmable Gate Arrays (FPGAs), or other electronic components, and are used to execute the method provided by the embodiments of the present disclosure.

For the software mode, the units and/or modules in the terminal for implementing the content delivery method of the embodiments of the present disclosure may be implemented by two or more units,

the following describes units and/or modules in a device for implementing the content delivery method according to the embodiment of the present disclosure by way of example in software.

Fig. 2 is a schematic diagram of a first configuration of a server according to an embodiment of the present disclosure, and as shown in fig. 2, the server 2 includes an obtaining unit 21, a generating unit 22, and a sending unit 23.

The acquiring unit 21 is configured to acquire an initial content set according to an identity identifier carried by a content delivery request after receiving the content delivery request;

the generating unit 22 is configured to generate a real-time content set and a preloaded content set according to the initial content set; wherein the preloaded content set represents content to be delivered within a preset time interval;

the generating unit 22 is further configured to perform sorting processing on the real-time content sets according to a first delivery policy, and generate real-time content queues corresponding to the real-time content sets; sequencing the preloaded content sets according to a second delivery strategy to generate preloaded content queues corresponding to the preloaded content sets;

the issuing unit 23 is configured to issue the real-time content queue and the preloaded content queue in response to the content issuing request.

Further, in an embodiment of the present disclosure, the obtaining unit 21 is specifically configured to perform directional selection processing in a pre-stored content library according to the identity identifier, so as to obtain the initial content set.

Further, in the embodiment of the present disclosure, the generating unit 22 is specifically configured to determine an inventory ordering time corresponding to all the contents in the initial content set; and sequencing all the contents according to the inventory ordering time to obtain the real-time content set and the pre-loading content set.

Further, in this embodiment of the present disclosure, the obtaining unit 21 is further configured to perform sorting processing on the real-time content set according to a first delivery policy, and obtain a first carousel parameter corresponding to the real-time content set according to the identity and a preset carousel policy before generating a real-time content queue corresponding to the real-time content set; wherein the first carousel parameter is less than or equal to a first carousel sum corresponding to the real-time content set;

the generating unit 22 is further specifically configured to determine a first category corresponding to a first content in the real-time content set; sequencing the first content according to the first category to obtain a first queue; acquiring a first random number based on the first carousel parameter, and generating a second queue according to the first random number and the first queue; wherein the first random number is a non-integer less than the first carousel sum; and generating the real-time content queue according to the first-time refreshing content and the second queue.

Further, in this embodiment of the present disclosure, the obtaining unit 21 is further configured to perform sorting processing on the preloaded content sets according to a second delivery policy, and obtain a second carousel parameter corresponding to the preloaded content set according to the preset carousel policy before generating the preloaded content queues corresponding to the preloaded content sets; wherein the second carousel parameter is less than or equal to a second carousel sum corresponding to the preloaded content set;

the generating unit 22 is further specifically configured to determine a second category corresponding to a second content in the preloaded content set; sequencing the second content according to the second category to obtain a third queue; obtaining a second random number based on the second carousel parameter, and generating a fourth queue according to the second random number and the third queue; wherein the second random number is a non-integer less than the second carousel sum; and generating the preloaded content queue according to the second first-brushed content and the fourth queue.

Further, in an embodiment of the present disclosure, the first category and the second category include: CPT type, first-brushed SOV type, first-brushed GD type, exclusive GD type, and non-exclusive GD type.

Further, in an embodiment of the present disclosure, the preset time interval is N days; wherein N is an integer greater than 1.

It should be noted that the above mentioned classification of units does not constitute a limitation of the client itself, for example, some units may be split into two or more sub-units, or some units may be combined into a new unit.

It is also noted that the names of the above-mentioned elements do not in some cases constitute limitations on the elements themselves.

For the same reason, the units and/or modules not described in detail in the client do not represent defaults of the corresponding units and/or modules, and all operations performed by the client can be implemented by the corresponding units and/or modules in the client.

Fig. 3 is a schematic diagram of a second composition structure of the server according to the embodiment of the present disclosure, and as shown in fig. 3, the server 2 according to the embodiment of the present disclosure may further include a processor 24 and a memory 25 storing executable instructions of the processor 24, and further, the client 2 may further include a communication interface 26, and a bus 27 for connecting the processor 24, the memory 25, and the communication interface 26.

In the embodiment of the present disclosure, the bus 27 is used to connect the communication interface 26, the processor 24, and the memory 25 and the intercommunication among these devices.

In an embodiment of the present disclosure, memory 25 is used to store instructions and data.

Further, in the embodiment of the present disclosure, the processor 24 is configured to, after receiving a content delivery request, obtain an initial content set according to an identity carried by the content delivery request; generating a real-time content set and a preloaded content set according to the initial content set; wherein the preloaded content set represents content to be delivered within a preset time interval; sequencing the real-time content sets according to a first delivery strategy to generate real-time content queues corresponding to the real-time content sets; sequencing the preloaded content sets according to a second delivery strategy to generate preloaded content queues corresponding to the preloaded content sets; and responding to the content issuing request, and issuing the real-time content queue and the preloading content queue.

In the server provided by the embodiment of the present disclosure, after receiving a content delivery request, the server obtains an initial content set according to an identity carried by the content delivery request; generating a real-time content set and a preloaded content set according to the initial content set; the pre-loading content set represents the content to be delivered in a preset time interval; sequencing the real-time content sets according to a first release strategy to generate real-time content queues corresponding to the real-time content sets; sequencing the preloaded content sets according to a second release strategy to generate preloaded content queues corresponding to the preloaded content sets; and responding to the content issuing request, and issuing a real-time content queue and a pre-loading content queue. Therefore, when the server issues the native screen-opening advertisement, the server can divide the native screen-opening advertisement into a real-time content queue and a preloaded content queue for issuing according to the display time based on the initial content set, and meanwhile, because the first putting strategy and the second putting strategy are both based on the advertisement types in the content set for ordering the advertisement and determining the carousel information, the server respectively generates the real-time content queue and the preloaded content queue according to the first putting strategy and the second putting strategy, and can effectively distinguish the screen-opening advertisements of different advertisement types, thereby improving the putting efficiency of the native screen-opening advertisement and meeting the increasingly diversified exposure requirements of the native screen-opening advertisement.

In an embodiment of the present disclosure, with continuing reference to fig. 4, fig. 4 is a first flowchart illustrating a content delivery method provided in the embodiment of the present disclosure, and as shown in fig. 4, a method for a server to deliver a native open-screen advertisement may mainly include the following steps:

step 101, after receiving a content delivery request, acquiring an initial content set according to an identity carried by the content delivery request.

In the embodiment of the disclosure, the server may receive the content delivery request first, and then may obtain the initial content set corresponding to the identity according to the identity carried in the content delivery request.

It should be noted that, in the embodiment of the present disclosure, the server may receive a content delivery request sent by a client in the terminal, where the content delivery request carries an identity.

Further, in embodiments of the present disclosure, a server may serve a client, the content of which such as providing resources to the client, saving client data, and so forth. Specifically, the client corresponds to a server, and the client provides a program of local service for the client. Except for some application programs which only run locally, the client is generally installed on a common terminal and needs to be operated with the server.

After the internet has developed, the more common clients include web browsers used in the world wide web, email clients for receiving and sending emails, and instant messaging applications. For such applications, a corresponding server and a corresponding service program are required in the network to provide corresponding services, such as database services, email services, etc., and therefore, a specific communication connection needs to be established between the client and the server to ensure the normal operation of the application program.

It should be noted that, in the embodiment of the present disclosure, the identity carried by the content delivery request is used to confirm the identity information of the user using the client. Specifically, the server can determine information such as age, sex, hobbies, interest types and the like of the user using the client through the identity.

Further, in the embodiment of the present disclosure, since the identity may represent the identity of the user using the client, the server obtains the initial content set according to the identity carried in the content delivery request, where the initial content set corresponds to the identity. That is, the initial set of content obtained by the server is different for different identities, i.e. for different users. For example, an initial set of content corresponding to a user aged 25 may not be the same as an initial set of content corresponding to a user aged 60.

It should be noted that, in the embodiment of the present disclosure, after receiving the content delivery request, the server directionally selects the initial content set, that is, the server qualitatively selects the identity carried in the content delivery request, so as to obtain the initial content set satisfying the identity.

Further, in the embodiment of the present disclosure, an advertisement database, that is, a pre-stored content library, may be stored in advance, and after receiving a content issuing request, the server may perform a directional selection process in the pre-stored content library according to the identity, so as to obtain an initial content set.

102, generating a real-time content set and a pre-loaded content set according to an initial content set; wherein the preloaded content set represents the content to be delivered within a preset time interval.

In the embodiment of the disclosure, after the server obtains the initial content set according to the identity carried by the content delivery request, the server may respectively generate the real-time content set and the preloaded content set according to the initial content set.

It should be noted that, in the embodiment of the present disclosure, the server may classify the initial content set, and specifically, may distinguish all the on-screen advertisements in the initial content set into a real-time content set and a preloaded content set.

Further, in the embodiment of the present disclosure, the real-time content set is a set of advertisements that need to be shown on the same day; accordingly, the preloaded content sets are advertisements that need to be shown in a certain time, that is, the preloaded content sets represent content to be delivered within a preset time interval.

It should be noted that, in the embodiment of the present disclosure, the preset time interval may be N days, where N is an integer greater than 1. That is, the preloaded content set generated by the server from the initial content set may be the content to be delivered that needs to be presented within N days.

Therefore, in the present disclosure, after receiving a content delivery request sent by a client, a server may adopt a real-time loading and pre-loading advertisement delivery mechanism. That is, the server, after receiving the content delivery request, may generate a real-time content set for present day presentation and a preloaded content set for future N days presentation. For example, when N is 7, if the server receives a content delivery request sent by the client in 2019, 8/1, the server may generate a real-time content set for presentation in 2019, 8/1, and may also generate a preloaded content set for presentation in the future 7 of 2019, 8/2 to 2019, 8/8. That is, the content sets that need to be presented in 8/2019 may be preloaded 7 days in advance, i.e., may be preloaded between 8/1/2019 and 8/7/2019 in advance. Therefore, the starting speed of the client application can be reduced, and the user experience is improved.

It should be noted that, in the embodiment of the present disclosure, when the server classifies the advertisements in the initial content set, the server may perform sorting and classification according to the inventory order placing time corresponding to the advertisements in the initial content set, so that a real-time content set and a preloaded content set may be obtained.

That is to say, in the embodiment of the present disclosure, when the server generates the real-time content set and the preloaded content set according to the initial content set, the server may determine the inventory ordering time corresponding to all the contents in the initial content set, and then sequence all the contents according to the inventory ordering time, so as to obtain the real-time content set and the preloaded content set.

103, sequencing the real-time content sets according to a first delivery strategy to generate real-time content queues corresponding to the real-time content sets; and sequencing the pre-loaded content sets according to a second delivery strategy to generate pre-loaded content queues corresponding to the pre-loaded content sets.

In the implementation of the present disclosure, after generating a real-time content set and a preloaded content set according to an initial content set, a server may perform sorting processing on the real-time content set according to a first delivery policy to generate a real-time content queue corresponding to the real-time content set; meanwhile, the server can also perform sequencing processing on the preloaded content sets according to a second delivery strategy to generate preloaded content queues corresponding to the preloaded content sets.

It should be noted that, in the embodiment of the present disclosure, the server may obtain the real-time content queue corresponding to the real-time content set and obtain the preloaded content queue corresponding to the preloaded content set through different delivery policies, respectively. The first releasing strategy needs to refer to carousel data of the client, and the second releasing strategy does not need to refer to carousel data of the client.

Further, in an embodiment of the present disclosure, the server may obtain carousel information of the on-screen advertisement after generating the real-time content set and the preloaded content set according to the initial content set. Specifically, different carousel information can be obtained for the real-time content set and the preloaded content set, that is, the server can determine a first carousel parameter corresponding to the real-time content set and determine a second carousel parameter corresponding to the preloaded content set based on the carousel data of the client.

That is, before generating the real-time content queue and the preloaded content queue, the server may first acquire carousel information, where the carousel information may include a first carousel parameter corresponding to the real-time content set and a second carousel parameter corresponding to the preloaded content set.

It should be noted that, in the embodiment of the present disclosure, the first carousel parameter is related to an advertisement displayed by the client, if the carousel data of the client is 0 in the first access, a number [1, sum of first carousels ] is randomly used as the start carousel data, and then each time a request is increased by + 1; since the client does not display the advertisement, the second carousel parameter is irrelevant to the advertisement displayed by the client, and only the same issuing probability (equal issuing opportunities) of the open-screen advertisement is ensured, so that a number of [1, the sum of the second carousel ] is randomly selected each time. The first carousel sum is the sum of the carousel numbers of the advertisements in the real-time content set, and the second carousel sum is the sum of the carousel numbers of the advertisements in the preloaded content set.

Further, in the embodiment of the present disclosure, when the server performs sorting processing on the real-time content set according to the first delivery policy to generate a real-time content queue corresponding to the real-time content set, a first category corresponding to a first content in the real-time content set may be determined first; then, according to the first category, sequencing the first content to obtain a first queue; acquiring a first random number based on the first carousel parameter, and generating a second queue according to the first random number and the first queue; and finally, generating a real-time content queue according to the first refreshed content and the second queue.

Further, in the embodiment of the present disclosure, when the server performs sorting processing on the preloaded content sets according to the second delivery policy and generates the preloaded content queues corresponding to the preloaded content sets, a second category corresponding to a second content in the preloaded content sets may be determined first; then, according to the second category, sequencing the second content to obtain a third queue; acquiring a second random number based on the second carousel parameter, and generating a fourth queue according to the second random number and the third queue; and finally, generating a pre-loading content queue according to the second first-brushing content and the fourth queue.

And 104, responding to the content issuing request, and issuing a real-time content queue and a pre-loading content queue.

In the embodiment of the disclosure, after the server performs sorting processing on the real-time content sets according to the first delivery policy to generate the real-time content queues corresponding to the real-time content sets, and performs sorting processing on the preloaded content sets according to the second delivery policy to generate the preloaded content queues corresponding to the preloaded content sets, the server may respond to the content delivery request to deliver the real-time content queues and the preloaded content queues to the client.

That is, in the present disclosure, after the client sends a content issue request to the server, the server may generate a real-time content queue for displaying on the same day according to the first launch policy, and may also generate a preloaded content queue for displaying within a preset time interval according to the second launch policy, and then the server may launch the real-time content queue and the preloaded content queue to the client at the same time, so that the client may perform caching and displaying of the native screen-open advertisement based on the real-time content queue and the preloaded content queue.

It should be noted that, in the embodiment of the present disclosure, the first delivery policy is to perform ordering of the advertisements and determination of the carousel information based on the advertisement types in the real-time content set, and the second delivery policy is to perform ordering of the advertisements and determination of the carousel information based on the advertisement types in the preloaded content set, so that the server performs real-time content queue and preloaded content queue generation by using the first delivery policy and the second delivery policy, can effectively distinguish open-screen advertisements of different advertisement types, and can separately manage and cache open-screen advertisements of different display times, thereby implementing efficient delivery of the open-screen advertisements.

In the content issuing method provided by the embodiment of the disclosure, after receiving a content issuing request, a server acquires an initial content set according to an identity carried by the content issuing request; generating a real-time content set and a preloaded content set according to the initial content set; the pre-loading content set represents the content to be delivered in a preset time interval; sequencing the real-time content sets according to a first release strategy to generate real-time content queues corresponding to the real-time content sets; sequencing the preloaded content sets according to a second release strategy to generate preloaded content queues corresponding to the preloaded content sets; and responding to the content issuing request, and issuing a real-time content queue and a pre-loading content queue. Therefore, when the server issues the native screen-opening advertisement, the server can divide the native screen-opening advertisement into a real-time content queue and a preloaded content queue for issuing according to the display time based on the initial content set, and meanwhile, because the first putting strategy and the second putting strategy are both based on the advertisement types in the content set for ordering the advertisement and determining the carousel information, the server respectively generates the real-time content queue and the preloaded content queue according to the first putting strategy and the second putting strategy, and can effectively distinguish the screen-opening advertisements of different advertisement types, thereby improving the putting efficiency of the native screen-opening advertisement and meeting the increasingly diversified exposure requirements of the native screen-opening advertisement.

Based on the foregoing embodiment, in another embodiment of the present disclosure, continuing to refer to fig. 5, fig. 5 is a flowchart illustrating a second method for delivering content according to the embodiment of the present disclosure, and as shown in fig. 5, before the server performs sorting processing on the real-time content sets according to the first delivery policy and generates a real-time content queue corresponding to the real-time content sets, that is, before step 103, the method for delivering content by the server may further include the following steps:

105, obtaining a first carousel parameter corresponding to the real-time content set according to the identity and a preset carousel strategy; and the first carousel parameter is less than or equal to the sum of the first carousels corresponding to the real-time content set.

In the embodiment of the disclosure, after the server generates the real-time content set according to the initial content set, a first carousel parameter corresponding to the real-time content set may be obtained according to the identity and a preset carousel policy. The preset carousel strategy can be used for acquiring carousel information.

It should be noted that, in the embodiment of the present disclosure, since the real-time content set is an on-screen advertisement that needs to be displayed on the same day, when the server determines the first carousel parameter, the server needs to combine carousel data corresponding to the client, and specifically, the server may obtain the carousel data corresponding to the client through the identity identifier, and thus, the server may determine the first carousel parameter corresponding to the real-time content set according to the identity identifier and a preset carousel policy.

Further, in embodiments of the present disclosure, the first carousel parameter is less than or equal to a first carousel sum, wherein the first carousel sum may be a sum of the number of carousels of advertisements in the real-time content set.

In an embodiment of the present disclosure, further, fig. 6 is a flowchart illustrating a third method for issuing a content according to an embodiment of the present disclosure, and as shown in fig. 6, the method for the server to perform sorting processing on the real-time content sets according to the first delivery policy and generate the real-time content queues corresponding to the real-time content sets may include the following steps:

step 201, determining a first category corresponding to a first content in the real-time content set.

In an embodiment of the present disclosure, the server may first determine a first category corresponding to a first content in the real-time content set. The first content may be any advertisement in a real-time content set, and one first content corresponds to one first category.

It should be noted that, in the embodiment of the present disclosure, the first category may include various categories, such as a cpt (cost Per time) type, a first-brushed sov (share of voice) type, a first-brushed Guaranteed Delivery (GD) type, an exclusive GD type, and a non-exclusive GD type.

Step 202, according to the first category, the first content is sorted to obtain a first queue.

In the embodiment of the disclosure, after determining the first category corresponding to the first content in the real-time content set, the server may perform sorting processing on the first content according to the first category, so that a sorted first queue may be obtained.

It should be noted that, in the embodiment of the present disclosure, when the server sorts all the first contents in the real-time content set according to the first category of the first contents, based on the time sequence of the day, the server may perform advertisement delivery policy screening, for example, setting a CPT type advertisement at the head of the first queue, and/or adding a non-exclusive GD type advertisement to the first queue according to a listing time, a delivery probability, and the like, and/or adding an exclusive GD type advertisement to the first queue according to a listing time, a delivery probability, and the like.

That is, in the present disclosure, the first delivery policy is based on the generation of the real-time content queue based on the first category corresponding to the first content in the real-time content set.

It should be noted that, in the embodiment of the present disclosure, the first brushing content corresponding to the real-time content set may not be included in the first queue.

Step 203, obtaining a first random number based on the first carousel parameter, and generating a second queue according to the first random number and the first queue; wherein the first random number is a non-integer less than a sum of the first carousel.

In this disclosure, after the server performs sorting processing on the first content according to the first category to obtain the first queue, the server may obtain a first random number based on the first carousel parameter, and generate a second queue according to the first random number and the first queue.

It should be noted that, in the embodiment of the present disclosure, since the amount of the CPT-type advertisements in the real-time content set is all 1, and the amount of the GD-type advertisements is generally a small number between (0, 1), that is, one GD-type advertisement does not occupy the entire round to be played, and there may be a case where a plurality of GD-type advertisements are filled in one round to be played, the server needs to determine a random number that is not an integer, that is, a first random number, again based on the first round playing parameter, and then may generate the second queue through the first random number and the first queue.

Further, in an embodiment of the present disclosure, the first random number is a non-integer smaller than a sum of the first carousel.

It should be noted that, in the embodiment of the present disclosure, when the server generates the second queue according to the first random number and the first queue, the server may take an advertisement that is greater than or equal to the first random number in the first queue as a head of the queue based on the first random number, so that the second queue may be obtained.

It should be noted that, in the embodiment of the present disclosure, since the first queue does not include the first brushing content corresponding to the real-time content set, the second queue generated based on the first queue may also not include the first brushing content corresponding to the real-time content set.

And step 204, generating a real-time content queue according to the first refreshing content and the second queue.

In the embodiment of the disclosure, after the server obtains the first random number based on the first carousel parameter and generates the second queue according to the first random number and the first queue, the server may further generate the real-time content queue according to the first-time content and the second queue.

It should be noted that, in the embodiment of the present disclosure, when determining the real-time content queue, the server may perform the determination in accordance with the principle that the first refreshed content is the head of the queue, that is, the head of the real-time content queue generated by the server based on the second queue is the first refreshed content.

Further, in an embodiment of the present disclosure, the first brushing content is a first brushing content corresponding to the real-time content set.

Based on the content delivery method from step 201 to step 204, as an example, it is assumed that the real-time content set is divided into 3 parts, and the following advertisements are respectively provided:

first brush: a;

ordinary CPT & non-exclusive GD (9 rounds):

B. c, D is common CPT, E, F are non-exclusive GD;

exclusive GD (7 rounds): G. h

The real-time content queue generated by the server based on the real-time content set is subjected to the following steps:

step 301, fill in the real-time content set that can be delivered and released according to the total inventory amount.

Taking exclusive GD as an example, the exclusive GD stocks for 7 rounds, there are G, H total two advertisements, the server may perform filling of the real-time content set after sorting G, H according to the creation time G, H, and if the serving probability serving _ rate of G is 1, the only advertisement that can be served is G; if the sum of the launching probabilities service _ rate of G and H is less than or equal to 1, the advertisement which can be launched is GH; if the delivery probability service _ rate of G is 0.95 and the delivery probability service _ rate of H is 0.1, then H can only be delivered with the delivery probability service _ rate of 0.05 at the time of final delivery, and the remaining 0.05 exceeds the inventory and cannot be delivered.

Step 302, generation of a first queue.

The server may compose a first queue (without first-time-to-brush content) in the order of CPT, non-exclusive GD, and then sort all advertisements of the first queue by advertisement charging type, starting time start _ time, and creation time create _ time. Since the start time start _ time and the end time end _ time of the open advertisement are both 0 points, they are actually sorted by the advertisement charging type printing and the creation time create _ time.

It should be noted that the ordering of the first queue is independent of the client, and then the first queues of all users are the same. For example, the first queue of a user is: a C D B E G H F, then it can be inferred that the first queue of all users is ac D B E G H F.

Step 303, generation of a second queue.

If all users carry out the putting of the open screen advertisements according to the AC DB E G H F of the first queue, the advertisements in the first queue which are ranked the later are more losed, because the more the ranks are, the less the exposure is. To solve the problem, the advertisement is delivered according to the size of the purchased amount, that is, when the user opens the client application for the first time, a number smaller than or equal to the sum (17) of the first carousel, that is, a first carousel parameter, is randomly generated, and then the number is increased by 1 each time the client application is opened. In the first queue, the CPT amount is 1, the GD amount is generally a decimal number between (0, 1), the server may set that the advertisement to be delivered is a first advertisement in the first queue, where the sum of the top N sequenced advertisements is greater than or equal to the first carousel parameter, and the preset carousel policy has the following characteristics:

a. the advertisement queues of all users to be released are the same;

b. the first random carousel for different users is equally probable and the subsequent +1 strategy is the same.

However, the delivery of the on-screen advertisement based on the first carousel parameter may not fully satisfy the requirement, because one GD advertisement does not occupy the entire carousel to be played, and there may be a case where multiple GD are filled in one carousel to be played, so a decimal of [0, 1.0) needs to be obtained again for selecting a first GD greater than or equal to the queue and adjusting the selected GD to the head of the advertisement queue, and therefore the server needs to obtain a non-integer first random number smaller than the sum of the first carousel based on the first carousel parameter, and then generate a second queue according to the first random number and the first queue.

And 304, generating a real-time content queue based on the second queue and the first brushing content.

The real-time content queues issued by the server are composed in the sequence of (first brushing, first advertisement and subsequent advertisement).

Based on the foregoing embodiment, in yet another embodiment of the present disclosure, continuing to refer to fig. 7, fig. 7 is a fourth flowchart of a content delivery method provided in the embodiment of the present disclosure, and as shown in fig. 7, before the server performs sorting processing on the preloaded content sets according to the second delivery policy and generates the preloaded content queues corresponding to the preloaded content sets, that is, before step 103, the method for the server to deliver the content may further include the following steps:

step 106, obtaining a second carousel parameter corresponding to the preloaded content set according to a preset carousel strategy; and the second carousel parameter is less than or equal to the sum of the second carousels corresponding to the preloaded content sets.

In the embodiment of the disclosure, after the server generates the preloaded content set according to the initial content set, a second carousel parameter corresponding to the preloaded content set may be obtained according to a preset carousel policy. The preset carousel strategy can be used for acquiring carousel information.

It should be noted that, in the embodiment of the present disclosure, since the preloaded content set is an open-screen advertisement that needs to be displayed in a preset time interval, when the server determines the second carousel parameter, it is not necessary to combine with carousel data corresponding to the client, and specifically, the server may directly determine the second carousel parameter corresponding to the preloaded content set according to a preset carousel policy.

Further, in an embodiment of the present disclosure, the second carousel parameter is less than or equal to a second carousel sum, wherein the second carousel sum may be a sum of the number of carousels of the advertisements in the preloaded content set.

In an embodiment of the present disclosure, further, fig. 8 is a flowchart illustrating a fifth method for issuing a content according to an embodiment of the present disclosure, and as shown in fig. 8, the method for the server to perform sorting processing on the preloaded content sets according to the second delivery policy and generate the preloaded content queues corresponding to the preloaded content sets may include the following steps:

step 401, determining a second category corresponding to a second content in the preloaded content set.

In an embodiment of the disclosure, the server may first determine a second category corresponding to a second content in the preloaded content set. Wherein the second content may be any one advertisement in the set of preloaded content, and one second content corresponds to one second category.

It should be noted that, in the embodiment of the present disclosure, the second category may include various categories, such as a cpt (cost Per time) type, a first-brushed sov (share of voice) type, a first-brushed Guaranteed Delivery (GD) type, an exclusive GD type, and a non-exclusive GD type.

Step 402, according to the second category, sorting the second content to obtain a third queue.

In the embodiment of the present disclosure, after determining the second category corresponding to the second content in the preloaded content set, the server may perform sorting processing on the second content according to the second category, so that a sorted third queue may be obtained.

It should be noted that, in the embodiment of the present disclosure, when the server sorts all the second contents in the set of preloaded contents according to the second category of the second contents, based on the time sequence of the preset time interval, the server may perform advertisement delivery policy screening, for example, setting a CPT type advertisement at the head of the third queue, and/or adding a non-exclusive GD type advertisement to the third queue according to a listing time, a delivery probability, and the like, and/or adding an exclusive GD type advertisement to the third queue according to a listing time, a delivery probability, and the like.

That is, in the present disclosure, the second delivery policy is based on the generation of the preloaded content queue based on the second category corresponding to the second content in the preloaded content set.

It should be noted that, in the embodiment of the present disclosure, the second first-brushing content corresponding to the preloaded content set may not be included in the third queue.

Step 403, obtaining a second random number based on the second carousel parameter, and generating a fourth queue according to the second random number and the third queue; wherein the second random number is a non-integer less than a sum of the second carousel.

In this disclosure, after the server performs sorting processing on the second content according to the second category to obtain the third queue, the server may obtain a second random number based on the second carousel parameter, and generate a fourth queue according to the second random number and the third queue.

It should be noted that, in the embodiment of the present disclosure, since the amount of the CPT-type advertisements in the preloaded content set is all 1, and the amount of the GD-type advertisements is generally a small number between (0, 1), that is, one GD-type advertisement does not occupy the entire round to be played, and there may be a case where a plurality of GD-type advertisements are filled in one round to be played, the server needs to determine a random number that is not an integer, that is, a second random number, again based on the second round playing parameter, and then may generate a fourth queue through the second random number and the third queue.

Further, in an embodiment of the present disclosure, the second random number is a non-integer smaller than a sum of the second carousel.

It should be noted that, in the embodiment of the present disclosure, when the server generates the fourth queue according to the second random number and the third queue, the server may take an advertisement that is greater than or equal to the second random number in the third queue as a head of the queue based on the second random number, so that the fourth queue may be obtained.

It should be noted that, in the embodiment of the present disclosure, since the third queue does not include the second first-time flushing content corresponding to the preloaded content set, the fourth queue generated based on the third queue may also not include the second first-time flushing content corresponding to the preloaded content set.

And step 404, generating a preloaded content queue according to the second first-refreshed content and the fourth queue.

In the embodiment of the present disclosure, after the server obtains the second random number based on the second carousel parameter and generates the fourth queue according to the second random number and the third queue, the server may further generate the preloaded content queue according to the second first-brushed content and the fourth queue.

It should be noted that, in the embodiment of the present disclosure, when determining the preloaded content queue, the server may perform the determination in accordance with a principle that the first refreshed content is the head of the queue, that is, the head of the preloaded content queue generated by the server based on the fourth queue is the second first refreshed content.

Further, in an embodiment of the present disclosure, the second first-brushing content is a first-brushing content corresponding to the preloaded content set.

It can be seen that, in the present disclosure, when the server generates the real-time content queue, it needs to acquire carousel data of the user, and then +1 is required for each request, it should be noted that, in the advertisement delivered according to a, b, c, d, the next time is not necessarily b, c, d, a or c, d, a, b, because the random is +1, and a small number (for GD) is added, it can be considered that the carousel number delivered each time is cyclic, but the advertisement may not be cyclic. For example, a total of 5 carousels (i.e., the first carousel parameter is equal to 5), which correspond to 2 CPTs, 3 GD (0.1, 0.9, 0.1 converted into a single round) and are marked as a, b, c, d, e, when the first random number is 1.1, the issuing sequence should be a, b, c, d, e, when the next issuing is performed, the first random number is 2.4, the issuing sequence is b, c, d, e, a, when the third issuing is performed, the first random number is 3.04, the issuing sequence is c, d, e, a, b, when the fourth issuing is performed, the first random number is 4.02, and the issuing sequence is e, a, b, c, d. If only the carousel order is seen, it is really continuously looping, but for advertisements, it is not continuously looping.

Further, in the embodiment of the present disclosure, weight is used when GD participates in picking, for example, GD corresponds to 0.5 round amount, total _ weight is 10 round, so sr is 0.5/10 is 0.05, and weight is calculated in reverse to 0.05 and 10 is 0.5.

Further, in the present disclosure, when the server generates the preloaded content queue, it is not necessary to acquire carousel data of the user, so that it is not necessary to record which round the user sees since any advertisement in the preloaded content set is an equal probability event that is completely independent, and the allocation policy is the same as that of the real-time content set.

The disclosed embodiments provide a computer-readable storage medium on which a program is stored, which when executed by a processor implements a content delivery method as described above.

Specifically, the program instructions corresponding to a content delivery method in the embodiments of the present disclosure may be stored on a storage medium such as an optical disc, a hard disc, a usb disk, or the like, and when the program instructions corresponding to a content delivery method in the storage medium are read or executed by a server, the method includes the following steps:

Those skilled in the art will appreciate that the present disclosure may take the form of a hardware embodiment, a software embodiment, or an embodiment combining software and hardware aspects. Furthermore, the present disclosure may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, optical storage, and the like) having computer-usable program code embodied therein.

The present disclosure is described with reference to flowchart illustrations and/or block diagrams of implementations of methods, apparatus (systems), and computer program products according to embodiments of the disclosure. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart block or blocks and/or flowchart block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart block or blocks in the flowchart and/or block diagram block or blocks.

The above description is only for the preferred embodiment of the present disclosure, and is not intended to limit the scope of the present disclosure.

Claims

1. A content delivery method is characterized by comprising the following steps:

2. The method according to claim 1, wherein the obtaining an initial content set according to the identity carried by the content delivery request comprises:

3. The method of claim 1, wherein generating the real-time content set and the preloaded content set from the initial content set comprises:

4. The method according to claim 1, wherein before the sorting the real-time content sets according to the first delivery policy and generating the real-time content queues corresponding to the real-time content sets, the method further comprises:

5. The method according to claim 4, wherein before the sorting the pre-loaded content sets according to the second delivery policy and generating the pre-loaded content queues corresponding to the pre-loaded content sets, the method further comprises:

6. The method according to claim 4, wherein the sorting the real-time content sets according to the first delivery policy to generate the real-time content queues corresponding to the real-time content sets comprises:

7. The method according to claim 5, wherein the sorting the preloaded content sets according to the second delivery policy to generate a preloaded content queue corresponding to the preloaded content set comprises:

8. The method according to any one of claims 6 or 7, wherein the first and second categories comprise: a CPT type, a first-swipe SOV type, a first-swipe guaranteed-guarantee-delivery GD type, an exclusive GD type, and a non-exclusive GD type.

9. The method according to claim 1, wherein the preset time interval is N days; wherein N is an integer greater than 1.

10. A server, characterized in that the server comprises: an acquisition unit, a generation unit and a sending-down unit,

11. The server according to claim 10,

the obtaining unit is specifically configured to perform directional selection processing in a pre-stored content library according to the identity identifier, so as to obtain the initial content set.

12. The server according to claim 10,

the generating unit is specifically configured to determine inventory ordering time corresponding to all contents in the initial content set; and sequencing all the contents according to the inventory ordering time to obtain the real-time content set and the pre-loading content set.

13. The server according to claim 10,

the obtaining unit is further configured to sequence the real-time content set according to a first delivery policy, and obtain a first carousel parameter corresponding to the real-time content set according to the identity and a preset carousel policy before generating a real-time content queue corresponding to the real-time content set; wherein the first carousel parameter is less than or equal to a first carousel sum corresponding to the real-time content set;

14. The server according to claim 13,

the obtaining unit is further configured to sequence the preloaded content sets according to a second delivery policy, and obtain a second carousel parameter corresponding to the preloaded content sets according to the preset carousel policy before generating a preloaded content queue corresponding to the preloaded content sets; wherein the second carousel parameter is less than or equal to a second carousel sum corresponding to the preloaded content set;

15. The server according to any one of claims 13 or 14, wherein the first and second categories comprise: CPT type, first-brushed SOV type, first-brushed GD type, exclusive GD type, and non-exclusive GD type.

16. The server according to claim 10, wherein the preset time interval is N days; wherein N is an integer greater than 1.

17. A server, comprising a processor, a memory storing instructions executable by the processor, the instructions when executed by the processor implementing the method of any one of claims 1 to 9.

18. A storage medium having a program stored thereon and being adapted to be used in a server, wherein the program, when executed by a processor, implements the method of any one of claims 1 to 9.