CN106446007A - Information delivery method, apparatus and system - Google Patents
Information delivery method, apparatus and system Download PDFInfo
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- CN106446007A CN106446007A CN201610657500.1A CN201610657500A CN106446007A CN 106446007 A CN106446007 A CN 106446007A CN 201610657500 A CN201610657500 A CN 201610657500A CN 106446007 A CN106446007 A CN 106446007A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention is applicable to the technical field of Internet, and provides an information delivery method, apparatus and system. The method comprises: initiating a tag acquisition request to a third-party server; receiving a third-party user tag sent by the third-party server; initiating an information acquisition request to an information server; and receiving target information sent by the information server and displaying the target information to a user. Compared with the prior art, the method improves precision of information delivery by obtaining the third-party user tag from the third-party server and screening information using the third-party user tag and the information party user tag, so that the problem that information delivery precision is reduced and main expectation of the information cannot be reached when the user is a new user or the user tag is insufficient is avoided.
Description
Technical field
The invention belongs to Internet technical field, more particularly, to a kind of method of information input, apparatus and system.
Background technology
In recent years, with the high speed development of internet information industry, increasing information is main to wish to be delivered to information
Suitable target audience colony, information here can include the users such as advertisement, news, commodity information interested.Existing
Internet information launch process in, client is initiated to obtain information request to information server, and information server receives client
After end sends request, it will obtain the corresponding label of this user from precision data storehouse, then pass through the corresponding label of user
Join information labels, the corresponding information of information labels that the match is successful is returned to client and shows user.But, Current protocols
When user is new user or user tag is not enough, information can be led to throw in precision and to decline it is impossible to reach the pre- of information master
Phase.
Content of the invention
The technical problem to be solved is a kind of method providing information to throw in, apparatus and system it is intended to solve
Certainly in prior art when user is new user or user tag is not enough, information is thrown in precision and is declined it is impossible to reach information
Problem expected from master.
Embodiments provide a kind of method that information is thrown in, methods described includes：
Initiate label to third-party server and obtain request, described label obtains request and carries third party's ID；
Receive third party's user tag that described third-party server sends；
Initiate information acquisition request to information server, described information obtains request and carries information side's ID and institute
State third party's user tag；
Receive and show, to user, the target information that described information server sends.
The embodiment of the present invention additionally provides a kind of method that information is thrown in, and methods described includes：
Receive the information acquisition request that client is initiated, described information obtains request and carries information side's ID and the
Tripartite's user tag；
According to information side's ID, generate information side's user tag；
According to described third party's user tag and described information side's user tag, screen target information；
The target information filtering out is sent to client.
The embodiment of the present invention additionally provides the device that a kind of information is thrown in, and described device includes：
Request module, obtains request for initiating label to third-party server, described label obtains request and carries the 3rd
Square ID；
Client receiver module, for receiving third party's user tag that described third-party server sends；
Described request module, is additionally operable to initiate information acquisition request to information server, described information obtains request and carries
Information side's ID and described third party's user tag；
Described client receiver module, is additionally operable to receive the target information that described information server sends；
Display module, for showing, to user, the target information that described information server sends.
The embodiment of the present invention additionally provides the device that a kind of information is thrown in, and described device includes：
Information server receiver module, for receiving the information acquisition request of client initiation, described information obtains request
Carry information side's ID and third party's user tag；
Information server generation module, for according to information side's ID, generating information side's user tag；
Screening module, for according to described third party's user tag and described information side's user tag, screening target letter
Breath；
Information server sending module, for being sent to client by the target information filtering out.
The embodiment of the present invention additionally provides the system that a kind of information is thrown in, and described system includes：
Client, third-party server and information server；
Described client, obtains request for initiating label to third-party server, and described label obtains request and carries the
Tripartite's ID, receives third party's user tag that described third-party server sends, and initiates information to information server and obtains
Take request, described information obtains request and carries information side's ID and described third party's user tag, and, receive and to
User shows the target information that described information server sends；
Described third-party server, the label for receiving client initiation obtains request, and described label obtains request and takes
Band third party's ID, according to third party's ID, generates third party's user tag, and, the third party generating is used
Family label is sent to client；
Described information server, for receiving the information acquisition request of client initiation, described information obtains request and carries
Information side's ID and third party's user tag, according to information side's ID, generate information side's user tag, according to institute
State third party's user tag and described information side's user tag, screen target information, and, the target information filtering out is sent out
Give client.
Knowable to the embodiments of the present invention, the present invention passes through to initiate label acquisition request to third-party server, receives
Third-party server send third party's user tag, to information server initiate information acquisition request, and, receive and to
The target information that family exhibition information server sends, compared to prior art, the present invention is by obtaining the from third-party server label
Tripartite's user tag, by the way of third party's user tag and the common filter information of information side's user tag, improves information
The precision thrown in, thus avoiding when user is new user or user tag is not enough, information is thrown in precision and is declined, no
Method reaches problem expected from information master.
Brief description
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
Have technology description in required use accompanying drawing be briefly described it should be apparent that, drawings in the following description be only this
Some embodiments of invention, for those skilled in the art, without having to pay creative labor, can also root
Obtain other accompanying drawings according to these accompanying drawings.
Fig. 1 be first embodiment of the invention provide information distribution method realize schematic flow sheet；
Fig. 2 be second embodiment of the invention provide information distribution method realize schematic flow sheet；
Fig. 3 be third embodiment of the invention provide information distribution method realize schematic flow sheet；
Fig. 4 be fourth embodiment of the invention provide information distribution method realize schematic flow sheet；
Fig. 5 be fifth embodiment of the invention provide information distribution method realize schematic flow sheet；
Fig. 6 be sixth embodiment of the invention provide information distribution method realize schematic flow sheet；
Fig. 7 be seventh embodiment of the invention provide information distribution method realize schematic flow sheet；
Fig. 8 is the structural representation of the information delivery device that eighth embodiment of the invention provides；
Fig. 9 is the structural representation of the information delivery device that ninth embodiment of the invention provides；
Figure 10 is the structural representation of the information delivery device that tenth embodiment of the invention provides；
Figure 11 is the structural representation of the information delivery device that eleventh embodiment of the invention provides；
Figure 12 is the structural representation of the information delivery device that twelveth embodiment of the invention provides；
Figure 13 is the structural representation of the information delivery device that thriteenth embodiment of the invention provides；
Figure 14 is the structural representation of the information jettison system that fourteenth embodiment of the invention provides.
Specific embodiment
For enabling the goal of the invention of the present invention, feature, advantage more obvious and understandable, below in conjunction with the present invention
Accompanying drawing in embodiment, is clearly and completely described the reality it is clear that described to the technical scheme in the embodiment of the present invention
Applying example is only a part of embodiment of the present invention, and not all embodiments.Based on the embodiment in the present invention, people in the art
The every other embodiment that member is obtained under the premise of not making creative work, broadly falls into the scope of protection of the invention.
A kind of method that information throw in is described below, is described for the angle of client from executive agent first, please join
Read Fig. 1, the method that the information providing in the embodiment of the present invention is thrown in includes：
S101, to third-party server initiate label obtain request；
Label obtains request and will carry third party's ID, and this third party's ID refers to device id (identity
Number), User logs in third-party server when the ID (identity number) that uses and user use third party's service
The Cookie (being generated by server, be stored in the data on user local terminal) staying during device.
Third party's user tag that S102, reception third-party server send；
The label that third-party server is initiated according to client obtains the third party's ID carrying in request, generates the
Tripartite's user tag, and this label is sent to client, client receives and stores this third party's user tag.This third party
User tag content includes：One or more of the sex of user, age, educational background, income, hobby.
S103, to information server initiate information acquisition request；
Information acquisition request carries information side's ID and third party's user tag, and this information side's ID refers to
The ID (identity number) using when device id (identity number), user login information server and user make
The Cookie (being generated by server, be stored in the data on user local terminal) staying during with information server, this information side
User tag content includes：One or more of the sex of user, age, educational background, income, hobby.
Wherein, this information can include the users such as advertisement, news, commodity information interested.
S104, reception the target information sending to user's exhibition information server.
The target information that client receive information server sends, and this target information is showed user.
The method that information provided in an embodiment of the present invention is thrown in, obtains request by initiating label to third-party server,
Receive third party's user tag that third-party server sends, initiate information acquisition request to information server, and, receive simultaneously
The target information sending to user's exhibition information server, compared to prior art, the present invention passes through from third-party server label
The side's of winning the third place user tag, by the way of third party's user tag and the common filter information of information side's user tag, improves
The precision that information is thrown in, thus avoiding when user is new user or user tag is not enough, information is thrown under precision
Fall is it is impossible to reach problem expected from information master.
For ease of understanding, introduce the method that another kind of information is thrown in more detail below, still from executive agent be client
The angle at end is described, and refers to Fig. 2, and the method that the information providing in the embodiment of the present invention is thrown in includes：
S201, the operation according to user, select one or more servers as third-party server；
In embodiments of the present invention, this third-party server may include one or more servers, is initiating tag request
Before, user may be selected to be suitable for the server of user as third-party server.
S202, to third-party server initiate label obtain request；
In embodiments of the present invention, client will be initiated label to third-party server on startup and obtain request, or
Label is initiated to third-party server with certain cycle and obtains request.
Label obtains request and will carry third party's ID, and this third party's ID refers to device id (identity
Number), User logs in third-party server when the ID (identity number) that uses and user use third party's service
The Cookie (being generated by server, be stored in the data on user local terminal) staying during device.
Third party's user tag that S203, reception third-party server send；
The label that third-party server is initiated according to client obtains the third party's ID carrying in request, generates the
Tripartite's user tag, and this label is sent to client, client receives and stores this third party's user tag.This third party
User tag content includes：One or more of the sex of user, age, educational background, income, hobby.
S204, the reception time of acquisition third party's user tag；
When client receives third party's user tag of third-party server transmission, record current time.
S205, this reception time is recorded as third party's user tag update the time；
This time in moment is recorded as third party's user tag and is updated the time, is used for making user know third party's user tag
The renewal time.
S206, to information server initiate information acquisition request；
Information acquisition request carries information side's ID and third party's user tag, and this information side's ID refers to
The ID (identity number) using when device id (identity number), user login information server and user make
The Cookie (being generated by server, be stored in the data on user local terminal) staying during with information server, this information side
User tag content includes：One or more of the sex of user, age, educational background, income, hobby.
Wherein, this information can include the users such as advertisement, news, commodity information interested.
S207, reception the target information sending to user's exhibition information server.
The target information that client receive information server sends, and this target information is showed user.
The method that information provided in an embodiment of the present invention is thrown in, obtains request by initiating label to third-party server,
Receive third party's user tag that third-party server sends, initiate information acquisition request to information server, and, receive simultaneously
The target information sending to user's exhibition information server, compared to prior art, the present invention passes through from third-party server label
The side's of winning the third place user tag, by the way of third party's user tag and the common filter information of information side's user tag, improves
The precision that information is thrown in, thus avoiding when user is new user or user tag is not enough, information is thrown under precision
Fall is it is impossible to reach problem expected from information master.
Introduce, from third-party server side, a kind of method that information is thrown in below, refer to Fig. 3, carry in the embodiment of the present invention
For information throw in method include：
The label that S301, reception client are initiated obtains request；
Label obtains request and will carry third party's ID, and this third party's ID refers to device id (identity
Number), User logs in third-party server when the ID (identity number) that uses and user use third party's service
The Cookie (being generated by server, be stored in the data on user local terminal) staying during device.
S302, according to third party's ID, generate third party's user tag；
Third-party server obtains, according to the label that client is initiated, the third party's ID carrying in request, from the 3rd
Third party's user tag is obtained, this database is by browsing webpage, viewing in website to user in square server database
Video, browse what the analysis of the behavior such as commodity in information, click information and purchase information drew and set up, this third party user
Label substance includes：One or more of the sex of user, age, educational background, income, hobby.
Wherein, this information can include the users such as advertisement, news, commodity information interested.
S303, third party's user tag of generation is sent to client.
The method that information provided in an embodiment of the present invention is thrown in, obtains request by initiating label to third-party server,
Receive third party's user tag that third-party server sends, initiate information acquisition request to information server, and, receive simultaneously
The target information sending to user's exhibition information server, compared to prior art, the present invention passes through from third-party server label
The side's of winning the third place user tag, by the way of third party's user tag and the common filter information of information side's user tag, improves
The precision that information is thrown in, thus avoiding when user is new user or user tag is not enough, information is thrown under precision
Fall is it is impossible to reach problem expected from information master.
For ease of understanding, introduce the method that another kind of information is thrown in more detail below, still from executive agent be the 3rd
The angle of square server is described, and refers to Fig. 4, and the method that the information providing in the embodiment of the present invention is thrown in includes：
The label that S401, reception client are initiated obtains request；
Label obtains request and will carry third party's ID, and this third party's ID refers to device id (identity
Number), User logs in third-party server when the ID (identity number) that uses and user use third party's service
The Cookie (being generated by server, be stored in the data on user local terminal) staying during device.
S402, the effective information extracting in third party's ID；
This effective information is the information relevant with obtaining third party's user tag.
S403, according to this effective information, determine feature and the hobby of user；
Third-party server, according to this effective information, obtains feature and the happiness of user from third-party server database
Good, this database is by user being browsed in website with webpage, watching video, browse information, click information and buy letter
In breath, the analysis of the behavior such as commodity draws and sets up, and the feature of this user and hobby include：The sex of user, the age, educational background,
One or more of income, hobby.
Wherein, this information can include the users such as advertisement, news, commodity information interested.
S404, generation third party's user tag；
Feature and the hobby of user is comprised in this third party's user tag.
S405, third party's user tag of generation is sent to client.
The method that information provided in an embodiment of the present invention is thrown in, obtains request by initiating label to third-party server,
Receive third party's user tag that third-party server sends, initiate information acquisition request to information server, and, receive simultaneously
The target information sending to user's exhibition information server, compared to prior art, the present invention passes through from third-party server label
The side's of winning the third place user tag, by the way of third party's user tag and the common filter information of information side's user tag, improves
The precision that information is thrown in, thus avoiding when user is new user or user tag is not enough, information is thrown under precision
Fall is it is impossible to reach problem expected from information master.
Introduce, from information server side, a kind of method that information is thrown in below, refer to Fig. 5, provide in the embodiment of the present invention
Information throw in method include：
The information acquisition request that S501, reception client are initiated；
Information acquisition request will carry information side's ID and third party's user tag, and this information side's ID is
Refer to ID (identity number) and the user using when device id (identity number), user login information server
The Cookie (being generated by server, be stored in the data on user local terminal) staying during use information server, the 3rd
Square user tag content includes：One or more of the sex of user, age, educational background, income, hobby.
Wherein, this information can include the users such as advertisement, news, commodity information interested.
S502, according to information side's ID, generate information side's user tag；
The information side's ID carrying in the information acquisition request that information server is initiated according to client, from information clothes
Obtain information side user tag in business device database, this database be by user is browsed in website webpage, viewing video,
In viewing information, click information and purchase information, the analysis of the behavior such as commodity draws and sets up, this information side's user tag
Content includes：One or more of the sex of user, age, educational background, income, hobby.
S503, according to third party's user tag and information side's user tag, screen target information；
According to the third party's user tag obtaining and information side's user tag, screen target information.
S504, the target information filtering out is sent to client.
The method that information provided in an embodiment of the present invention is thrown in, obtains request by initiating label to third-party server,
Receive third party's user tag that third-party server sends, initiate information acquisition request to information server, and, receive simultaneously
The target information sending to user's exhibition information server, compared to prior art, the present invention passes through from third-party server label
The side's of winning the third place user tag, by the way of third party's user tag and the common filter information of information side's user tag, improves
The precision that information is thrown in, thus avoiding when user is new user or user tag is not enough, information is thrown under precision
Fall is it is impossible to reach problem expected from information master.
For ease of understanding, introduce the method that another kind of information is thrown in more detail below, still from executive agent be information
The angle of server is described, and refers to Fig. 6, and the method that the information providing in the embodiment of the present invention is thrown in includes：
The information acquisition request that S601, reception client are initiated；
Information acquisition request will carry information side's ID and third party's user tag, and this information side's ID is
Refer to ID (identity number) and the user using when device id (identity number), user login information server
The Cookie (being generated by server, be stored in the data on user local terminal) staying during use information server, the 3rd
Square user tag content includes：One or more of the sex of user, age, educational background, income, hobby.
Wherein, this information can include the users such as advertisement, news, commodity information interested.
S602, the effective information extracting in information side's ID；
This effective information is the information relevant with obtaining third party's user tag.
S603, according to this effective information, determine feature and the hobby of user；
Information server, according to this effective information, obtains feature and the hobby of user from information server database, should
Database is by user is browsed in website with business in webpage, viewing video, viewing information, click information and purchase information
The analysis of the behaviors such as product draws and sets up, and the feature of this user and hobby include：The sex of user, the age, educational background, income,
One or more of hobby.
S604, generation information side user tag；
Feature and the hobby of user is comprised in this information side's user tag.
S605, give information configuration information label；
S606, third party's user tag and information side's user tag are mated with this information labels respectively；
S607, using corresponding for the information labels that the match is successful information as target information；
It should be noted that this target information is information corresponding with third party's user tag information labels that the match is successful
And information corresponding with information side's user tag information labels that the match is successful.
S608, the target information filtering out is sent to client.
The method that information provided in an embodiment of the present invention is thrown in, obtains request by initiating label to third-party server,
Receive third party's user tag that third-party server sends, initiate information acquisition request to information server, and, receive simultaneously
The target information sending to user's exhibition information server, compared to prior art, the present invention passes through from third-party server label
The side's of winning the third place user tag, by the way of third party's user tag and the common filter information of information side's user tag, improves
The precision that information is thrown in, thus avoiding when user is new user or user tag is not enough, information is thrown under precision
Fall is it is impossible to reach problem expected from information master.
Angle from the interaction of client, third-party server and information server describes the side that a kind of information is thrown in below
Method, refers to Fig. 7, and the method that the information providing in the embodiment of the present invention is thrown in includes：
S701, initiation label obtain request；
Client is initiated label to third-party server and is obtained request, and this label obtains request and carries third party user's mark
Know.
S702, generation third party's user tag；
When the label receiving client initiation obtains request, third-party server obtains what request carried according to this label
Third party's ID, generates third party's user tag.
S703, transmission third party's user tag；
Third party's user tag of generation is sent to client by third-party server.
S704, reception third party's user tag；
Client receives third party's user tag that third-party server sends.
S705, initiation information acquisition request；
Client to information server initiate information acquisition request, this information acquisition request carry information side's ID with
And third party's user tag.
Wherein, this information can include the users such as advertisement, news, commodity information interested.
S706, generation information side user tag；
When the information acquisition request receiving client initiation, the letter that information server carries according to this information acquisition request
Breath side's ID, generates information side's user tag.
S707, screening target information；
Information server, according to third party's user tag and information side's user tag, screens target information.
S708, transmission target information；
The target information filtering out is sent to client by information server.
S709, displaying target information.
The target information that client receives and sends to user's exhibition information server.
The method that information provided in an embodiment of the present invention is thrown in, obtains request by initiating label to third-party server,
Receive third party's user tag that third-party server sends, initiate information acquisition request to information server, and, receive simultaneously
The target information sending to user's exhibition information server, compared to prior art, the present invention passes through from third-party server label
The side's of winning the third place user tag, by the way of third party's user tag and the common filter information of information side's user tag, improves
The precision that information is thrown in, thus avoiding when user is new user or user tag is not enough, information is thrown under precision
Fall is it is impossible to reach problem expected from information master.
Refering to Fig. 8, Fig. 8 is the structural representation of information delivery device provided in an embodiment of the present invention, first from executing master
Body is that the angle of client is described, and for convenience of description, illustrate only the part related to the embodiment of the present invention.Fig. 8 shows
The information delivery device of example can be the executive agent of the information distribution method that aforementioned embodiment illustrated in fig. 1 provides.
The information delivery device of Fig. 8 example, main inclusion：Request module 801, client receiver module 802 and displaying
Module 803.
Request module 801, obtains request for initiating label to third-party server.
Label obtains request and will carry third party's ID, and this third party's ID refers to device id (identity
Number), User logs in third-party server when the ID (identity number) that uses and user use third party's service
The Cookie (being generated by server, be stored in the data on user local terminal) staying during device.
Client receiver module 802, for receiving third party's user tag of third-party server transmission.
The label that third-party server is initiated according to client obtains the third party's ID carrying in request, generates the
Tripartite's user tag, and this label is sent to client, client receives and stores this third party's user tag.This third party
User tag content includes：One or more of the sex of user, age, educational background, income, hobby.
Request module 801, is additionally operable to initiate information acquisition request to information server.
Information acquisition request carries information side's ID and third party's user tag, and this information side's ID refers to
The ID (identity number) using when device id (identity number), user login information server and user make
The Cookie (being generated by server, be stored in the data on user local terminal) staying during with information server, this information side
User tag content includes：One or more of the sex of user, age, educational background, income, hobby.
Wherein, this information can include the users such as advertisement, news, commodity information interested.
Client receiver module 802, is additionally operable to the target information of receive information server transmission.
Display module 803, for the target information sending to user's exhibition information server.
The device that information provided in an embodiment of the present invention is thrown in, obtains request by initiating label to third-party server,
Receive third party's user tag that third-party server sends, initiate information acquisition request to information server, and, receive simultaneously
The target information sending to user's exhibition information server, compared to prior art, the present invention passes through from third-party server label
The side's of winning the third place user tag, by the way of third party's user tag and the common filter information of information side's user tag, improves
The precision that information is thrown in, thus avoiding when user is new user or user tag is not enough, information is thrown under precision
Fall is it is impossible to reach problem expected from information master.
For ease of understanding, introduce the device that another kind of information is thrown in more detail below, still from executive agent be client
The angle at end is described, and refers to Fig. 9, the information delivery device of Fig. 9 example can be that aforementioned embodiment illustrated in fig. 2 provides
The executive agent of information distribution method.
The information delivery device of Fig. 9 example, main inclusion：Selecting module 901, request module 902, client receiver module
903rd, acquisition module 904, logging modle 905 and display module 906.
Selecting module 901, for the operation according to user, selects one or more servers as third-party server.
In embodiments of the present invention, this third-party server may include one or more servers, is initiating tag request
Before, user may be selected to be suitable for the server of user as third-party server.
Request module 902, obtains request for initiating label to third-party server.
In embodiments of the present invention, client will be initiated label to third-party server on startup and obtain request, or
Label is initiated to third-party server with certain cycle and obtains request.
Label obtains request and will carry third party's ID, and this third party's ID refers to device id (identity
Number), User logs in third-party server when the ID (identity number) that uses and user use third party's service
The Cookie (being generated by server, be stored in the data on user local terminal) staying during device.
Client receiver module 903, for receiving third party's user tag of third-party server transmission.
The label that third-party server is initiated according to client obtains the third party's ID carrying in request, generates the
Tripartite's user tag, and this label is sent to client, client receives and stores this third party's user tag.This third party
User tag content includes：One or more of the sex of user, age, educational background, income, hobby.
Acquisition module 904, for obtaining the reception time of third party's user tag.
When client receives third party's user tag of third-party server transmission, record current time.
Logging modle 905, is recorded as third party's user tag for this reception time and is updated the time.
This time in moment is recorded as third party's user tag and is updated the time, is used for making user know third party's user tag
The renewal time.
Request module 902, is additionally operable to initiate information acquisition request to information server.
Information acquisition request carries information side's ID and third party's user tag, and this information side's ID refers to
The ID (identity number) using when device id (identity number), user login information server and user make
The Cookie (being generated by server, be stored in the data on user local terminal) staying during with information server, this information side
User tag content includes：One or more of the sex of user, age, educational background, income, hobby.
Wherein, this information can include the users such as advertisement, news, commodity information interested.
Client receiver module 903, is additionally operable to the target information of receive information server transmission.
Display module 906, for the target information sending to user's exhibition information server.
The device that information provided in an embodiment of the present invention is thrown in, obtains request by initiating label to third-party server,
Receive third party's user tag that third-party server sends, initiate information acquisition request to information server, and, receive simultaneously
The target information sending to user's exhibition information server, compared to prior art, the present invention passes through from third-party server label
The side's of winning the third place user tag, by the way of third party's user tag and the common filter information of information side's user tag, improves
The precision that information is thrown in, thus avoiding when user is new user or user tag is not enough, information is thrown under precision
Fall is it is impossible to reach problem expected from information master.
Introduce, from third-party server side, the device that a kind of information is thrown in below, refer to Figure 10, the information of Figure 10 example
Delivery device can be the executive agent of the information distribution method that aforementioned embodiment illustrated in fig. 3 provides, and this device includes：Third party
Server receiver module 1001, third-party server generation module 1002 and third-party server sending module 1003.
Third-party server receiver module 1001, the label for receiving client initiation obtains request.
Label obtains request and will carry third party's ID, and this third party's ID refers to device id (identity
Number), User logs in third-party server when the ID (identity number) that uses and user use third party's service
The Cookie (being generated by server, be stored in the data on user local terminal) staying during device.
Third-party server generation module 1002, for according to third party's ID, generating third party's user tag.
Third-party server obtains, according to the label that client is initiated, the third party's ID carrying in request, from the 3rd
Third party's user tag is obtained, this database is by browsing webpage, viewing in website to user in square server database
Video, browse what the analysis of the behavior such as commodity in information, click information and purchase information drew and set up, this third party user
Label substance includes：One or more of the sex of user, age, educational background, income, hobby.
Third-party server sending module 1003, for being sent to client by third party's user tag of generation.
The device that information provided in an embodiment of the present invention is thrown in, obtains request by initiating label to third-party server,
Receive third party's user tag that third-party server sends, initiate information acquisition request to information server, and, receive simultaneously
The target information sending to user's exhibition information server, compared to prior art, the present invention passes through from third-party server label
The side's of winning the third place user tag, by the way of third party's user tag and the common filter information of information side's user tag, improves
The precision that information is thrown in, thus avoiding when user is new user or user tag is not enough, information is thrown under precision
Fall is it is impossible to reach problem expected from information master.
For ease of understanding, introduce the method that another kind of information is thrown in more detail below, still from executive agent be the 3rd
The angle of square server is described, and refers to Figure 11, and the information delivery device of Figure 11 example can be implemented shown in aforementioned Fig. 4
The executive agent of the information distribution method that example provides, this device includes：Third-party server receiver module 1101, third party's service
Device generation module 1102 and third-party server sending module 1103, wherein third-party server generation module 1102 include
Tripartite's server extraction module 11021, third-party server determining module 11022 and third-party server generate submodule
11023.
Third-party server receiver module 1101, the label for receiving client initiation obtains request.
Label obtains request and will carry third party's ID, and this third party's ID refers to device id (identity
Number), User logs in third-party server when the ID (identity number) that uses and user use third party's service
The Cookie (being generated by server, be stored in the data on user local terminal) staying during device.
Third-party server generation module 1102 includes：
Third-party server extraction module 11021, for extracting the effective information in third party's ID.
This effective information is the information relevant with obtaining third party's user tag.
Third-party server determining module 11022, for according to this effective information, determining feature and the hobby of user.
Third-party server, according to this effective information, obtains feature and the happiness of user from third-party server database
Good, this database is by user being browsed in website with webpage, viewing video, viewing information, click information and buying letter
In breath, the analysis of the behavior such as commodity draws and sets up, and the feature of this user and hobby include：The sex of user, the age, educational background,
One or more of income, hobby.
Wherein, this information can include the users such as advertisement, news, commodity information interested.
Third-party server generates submodule 11023, for generating third party's user tag.
Feature and the hobby of user is comprised in this third party's user tag.
Third-party server sending module 1103, for being sent to client by third party's user tag of generation.
The device that information provided in an embodiment of the present invention is thrown in, obtains request by initiating label to third-party server,
Receive third party's user tag that third-party server sends, initiate information acquisition request to information server, and, receive simultaneously
The target information sending to user's exhibition information server, compared to prior art, the present invention passes through from third-party server label
The side's of winning the third place user tag, by the way of third party's user tag and the common filter information of information side's user tag, improves
The precision that information is thrown in, thus avoiding when user is new user or user tag is not enough, information is thrown under precision
Fall is it is impossible to reach problem expected from information master.
Introduce, from information server side, the device that a kind of information is thrown in below, refer to Figure 12, the information of Figure 12 example is thrown
Put the executive agent that device can be the information distribution method that aforementioned embodiment illustrated in fig. 5 provides, this device includes：Information service
Device receiver module 1201, information server generation module 1202, screening module 1203 and information server sending module 1204.
Information server receiver module 1201, for receiving the information acquisition request of client initiation.
Information acquisition request will carry information side's ID and third party's user tag, and this information side's ID is
Refer to ID (identity number) and the user using when device id (identity number), user login information server
The Cookie (being generated by server, be stored in the data on user local terminal) staying during use information server, the 3rd
Square user tag content includes：One or more of the sex of user, age, educational background, income, hobby.
Wherein, this information can include the users such as advertisement, news, commodity information interested.
Information server generation module 1202, for according to information side's ID, generating information side's user tag.
The information side's ID carrying in the information acquisition request that information server is initiated according to client, from information clothes
Obtain information side user tag in business device database, this database be by user is browsed in website webpage, viewing video,
Browse what the analysis of the behavior such as commodity in information, click information and purchase information drew and set up, this information side's user tag
Content includes：One or more of the sex of user, age, educational background, income, hobby.
Screening module 1203, for according to third party's user tag and information side's user tag, screening target information.
According to the third party's user tag obtaining and information side's user tag, screen target information.
Information server sending module 1204, for being sent to client by the target information filtering out.
The device that information provided in an embodiment of the present invention is thrown in, obtains request by initiating label to third-party server,
Receive third party's user tag that third-party server sends, initiate information acquisition request to information server, and, receive simultaneously
The target information sending to user's exhibition information server, compared to prior art, the present invention passes through from third-party server label
The side's of winning the third place user tag, by the way of third party's user tag and the common filter information of information side's user tag, improves
The precision that information is thrown in, thus avoiding when user is new user or user tag is not enough, information is thrown under precision
Fall is it is impossible to reach problem expected from information master.
For ease of understanding, introduce the device that another kind of information is thrown in more detail below, still from executive agent be information
The angle of server is described, and refers to Figure 13, the information delivery device of Figure 13 example can be aforementioned embodiment illustrated in fig. 6
The executive agent of the information distribution method providing, this device includes：Information server receiver module 1301, information server generate
Module 1302, screening module 1303 and information server sending module 1304.Wherein, information server generation module 1302 wraps
Include information server extraction module 13021, information server determining module 13022 and information server and generate submodule
13023, screening module 1303 includes setup module 13031, matching module 13032 and screening submodule 13033.
Information server receiver module 1301, for receiving the information acquisition request of client initiation.
Information acquisition request will carry information side's ID and third party's user tag, and this information side's ID is
Refer to ID (identity number) and the user using when device id (identity number), user login information server
The Cookie (being generated by server, be stored in the data on user local terminal) staying during use information server, the 3rd
Square user tag content includes：One or more of the sex of user, age, educational background, income, hobby.
Wherein, this information can include the users such as advertisement, news, commodity information interested.
Information server generation module 1302, including：
Information server extraction module 13021, for extracting the effective information in information side's ID.
This effective information is the information relevant with obtaining third party's user tag.
Information server determining module 13022, for according to this effective information, determining feature and the hobby of user.
Information server, according to this effective information, obtains feature and the hobby of user from information server database, should
Database is by user is browsed in website with business in webpage, viewing video, viewing information, click information and purchase information
The analysis of the behaviors such as product draws and sets up, and the feature of this user and hobby include：The sex of user, the age, educational background, income,
One or more of hobby.
Information server generates submodule 13023, for generating information side's user tag.
Feature and the hobby of user is comprised in this information side's user tag.
Screening module 1303, including：
Setup module 13031, for information configuration information label.
Matching module 13032, for entering third party's user tag and information side's user tag respectively with this information labels
Row coupling.
Screening submodule 13033, for using the corresponding information of information labels that the match is successful as target information.
It should be noted that this target information is information corresponding with third party's user tag information labels that the match is successful
And information corresponding with information side's user tag information labels that the match is successful.
Information server sending module 1304, for being sent to client by the target information filtering out.
The device that information provided in an embodiment of the present invention is thrown in, obtains request by initiating label to third-party server,
Receive third party's user tag that third-party server sends, initiate information acquisition request to information server, and, receive simultaneously
The target information sending to user's exhibition information server, compared to prior art, the present invention passes through from third-party server label
The side's of winning the third place user tag, by the way of third party's user tag and the common filter information of information side's user tag, improves
The precision that information is thrown in, thus avoiding when user is new user or user tag is not enough, information is thrown under precision
Fall is it is impossible to reach problem expected from information master.
Refering to Figure 14, Figure 14 is the structural representation of information jettison system provided in an embodiment of the present invention, for the ease of saying
Bright, illustrate only the part related to the embodiment of the present invention.The information jettison system of Figure 14 example can be real shown in aforementioned Fig. 7
The executive agent of the information distribution method of example offer is provided.This system mainly includes：Client 1401, third-party server 1402 with
And information server 1403.
Client 1401, obtains request for initiating label to this third-party server, this label obtains request and carries the
Tripartite's ID, receives third party's user tag of this third-party server transmission, initiates acquisition of information to information server
Request, this information acquisition request carries information side's ID and third party's user tag, and, receive and show to user
The target information that this information server sends.
Wherein, this information can include the users such as advertisement, news, commodity information interested.
Third-party server 1402, the label for receiving client initiation obtains request, and this label obtains request and carries
Third party's ID, according to third party's ID, generates third party's user tag, and, the third party user that will generate
Label is sent to client.
Information server 1403, for receiving the information acquisition request of client initiation, this information acquisition request carries letter
Breath side's ID and third party's user tag, according to information side's ID, generate information side's user tag, according to this
Tripartite's user tag and this information side user tag, screen target information, and, the target information filtering out is sent to visitor
Family end.
The system that information provided in an embodiment of the present invention is thrown in, obtains request by initiating label to third-party server,
Receive third party's user tag that third-party server sends, initiate information acquisition request to information server, and, receive simultaneously
The target information sending to user's exhibition information server, compared to prior art, the present invention passes through from third-party server label
The side's of winning the third place user tag, by the way of third party's user tag and the common filter information of information side's user tag, improves
The precision that information is thrown in, thus avoiding when user is new user or user tag is not enough, information is thrown under precision
Fall is it is impossible to reach problem expected from information master.
It should be understood that disclosed apparatus and method in several embodiments provided herein, can be passed through it
Its mode is realized.For example, device embodiment described above is only schematically, for example, the division of described module, and only
It is only a kind of division of logic function, actual can have other dividing mode when realizing, and for example multiple module or components can be tied
Close or be desirably integrated into another system, or some features can be ignored, or do not execute.Another, shown or discussed
Coupling each other or direct-coupling or communication connection can be by some interfaces, the INDIRECT COUPLING of device or module or logical
Letter connects, and can be electrical, mechanical or other forms.
The described module illustrating as separating component can be or may not be physically separate, show as module
The part showing can be or may not be physical module, you can with positioned at a place, or can also be distributed to multiple
On mixed-media network modules mixed-media.The mesh to realize this embodiment scheme for some or all of module therein can be selected according to the actual needs
's.
In addition, can be integrated in a processing module in each functional module in each embodiment of the present invention it is also possible to
It is that modules are individually physically present it is also possible to two or more modules are integrated in a module.Above-mentioned integrated mould
Block both can be to be realized in the form of hardware, it would however also be possible to employ the form of software function module is realized.
If described integrated module is realized and as independent production marketing or use using in the form of software function module
When, can be stored in a computer read/write memory medium.Based on such understanding, technical scheme is substantially
The part in other words prior art being contributed or all or part of this technical scheme can be in the form of software products
Embody, this computer software product is stored in a storage medium, including some instructions with so that a computer
Equipment (can be personal computer, server, or network equipment etc.) executes the complete of each embodiment methods described of the present invention
Portion or part steps.And aforesaid storage medium includes：USB flash disk, portable hard drive, read-only storage (ROM, Read-Only
Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. are various can store journey
The medium of sequence code.
It should be noted that for aforesaid each method embodiment, for easy description, therefore it is all expressed as a series of
Combination of actions, but those skilled in the art should know, the present invention is not limited by described sequence of movement because
According to the present invention, some steps can be carried out using other orders or simultaneously.Secondly, those skilled in the art also should know
Know, embodiment described in this description belongs to preferred embodiment, and involved action and module might not be all these
Bright necessary.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, and does not have the portion described in detail in certain embodiment
Point, may refer to the associated description of other embodiments.
It is more than method, the description of apparatus and system that information provided by the present invention is thrown in, for the skill of this area
Art personnel, according to the thought of the embodiment of the present invention, all will change in specific embodiments and applications, to sum up,
This specification content should not be construed as limitation of the present invention.
Claims (11)
1. a kind of method that information is thrown in is it is characterised in that methods described includes：
Initiate label to third-party server and obtain request, described label obtains request and carries third party's ID；
Receive third party's user tag that described third-party server sends；
Initiate information acquisition request to information server, described information obtains request and carries information side's ID and described the
Tripartite's user tag；
Receive and show, to user, the target information that described information server sends.
2. the method for claim 1 is it is characterised in that described third-party server includes one or more servers；
Also include before the described initiation label acquisition request to third-party server：
According to the operation of described user, select one or more servers as third-party server.
3. a kind of method of advertisement putting is it is characterised in that methods described includes：
Receive the advertisement acquisition request that client is initiated, described advertisement obtains request and carries advertisement side's ID and third party
User tag；
According to advertisement side's ID, generate advertisement side's user tag；
According to described third party's user tag and described advertisement side user tag, screen targeted advertisements；
The targeted advertisements filtering out are sent to client.
4. method as claimed in claim 3 it is characterised in that described according to advertisement side's ID, generate advertisement side user
Label includes：
Extract the effective information in described advertisement side ID；
According to described effective information, determine feature and the hobby of user；
Generate advertisement side's user tag, in described advertisement side user tag, comprise feature and the hobby of described user.
5. the method as described in claim 3 or 4 is it is characterised in that third party's user tag as described in described basis and described
Advertisement side's user tag, screening targeted advertisements include：
To advertisement, advertisement tag is set；
Described third party's user tag and described advertisement side user tag are mated with described advertisement tag respectively；
Using corresponding for the advertisement tag that the match is successful advertisement as targeted advertisements.
6. the device that a kind of information is thrown in is it is characterised in that described device includes：
Request module, obtains request for initiating label to third-party server, described label obtains request and carries third party's use
Family identifies；
Client receiver module, for receiving third party's user tag that described third-party server sends；
Described request module, is additionally operable to initiate information acquisition request to information server, described information obtains request and carries information
Square ID and described third party's user tag；
Described client receiver module, is additionally operable to receive the target information that described information server sends；
Display module, for showing, to user, the target information that described information server sends.
7. device as claimed in claim 6 is it is characterised in that described third-party server includes one or more servers；
Described device also includes：
Selecting module, for the operation according to described user, selects one or more servers as third-party server.
8. the device that a kind of information is thrown in is it is characterised in that described device includes：
Information server receiver module, for receiving the information acquisition request of client initiation, described information obtains request and carries
Information side's ID and third party's user tag；
Information server generation module, for according to information side's ID, generating information side's user tag；
Screening module, for according to described third party's user tag and described information side's user tag, screening target information；
Information server sending module, for being sent to client by the target information filtering out.
9. device as claimed in claim 8 is it is characterised in that described information server generation module includes：
Information server extraction module, for extracting the effective information in described information side's ID；
Information server determining module, for according to described effective information, determining feature and the hobby of user；
Information server generates submodule, for generating information side's user tag, comprises described in described information side's user tag
The feature of user and hobby.
10. device as claimed in claim 8 or 9 is it is characterised in that described screening module includes：
Setup module, for information configuration information label；
Matching module, for entering described third party's user tag and described information side's user tag respectively with described information label
Row coupling；
Screening submodule, for using the corresponding information of information labels that the match is successful as target information.
The system that a kind of 11. information are thrown in is it is characterised in that described system includes：
Client, third-party server and information server；
Described client, obtains request for initiating label to third-party server, described label obtains request and carries third party
ID, receives third party's user tag that described third-party server sends, and initiating acquisition of information to information server please
Ask, described information obtains request and carries information side's ID and described third party's user tag, and, receive and to user
Show the target information that described information server sends；
Described third-party server, the label for receiving client initiation obtains request, and described label obtains request and carries the
Tripartite's ID, according to third party's ID, generates third party's user tag, and, by the third party user generating mark
Sign and issue and give client；
Described information server, for receiving the information acquisition request of client initiation, described information obtains request and carries information
Square ID and third party's user tag, according to information side's ID, generate information side's user tag, according to described the
Tripartite's user tag and described information side's user tag, screen target information, and, the target information filtering out is sent to
Client.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610657500.1A CN106446007A (en) | 2016-08-11 | 2016-08-11 | Information delivery method, apparatus and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610657500.1A CN106446007A (en) | 2016-08-11 | 2016-08-11 | Information delivery method, apparatus and system |
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| CN106446007A true CN106446007A (en) | 2017-02-22 |
Family
ID=58184577
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| Application Number | Title | Priority Date | Filing Date |
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| CN201610657500.1A Pending CN106446007A (en) | 2016-08-11 | 2016-08-11 | Information delivery method, apparatus and system |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108509806A (en) * | 2018-04-09 | 2018-09-07 | 北京东方网润科技有限公司 | A kind of big data precision marketing system and equipment with secret protection |
| CN109842688A (en) * | 2019-03-07 | 2019-06-04 | 北京达佳互联信息技术有限公司 | A kind of content recommendation method, device, electronic equipment and storage medium |
| CN110431535A (en) * | 2018-01-22 | 2019-11-08 | 华为技术有限公司 | A kind of generation method and device of user's portrait |
| CN110502299A (en) * | 2019-08-12 | 2019-11-26 | 南京大众书网图书文化有限公司 | It is a kind of for providing the method and apparatus of novel information |
| CN111008869A (en) * | 2019-12-05 | 2020-04-14 | 秒针信息技术有限公司 | Advertisement recommendation method and device, electronic equipment and storage medium |
| CN111638832A (en) * | 2020-04-23 | 2020-09-08 | 北京达佳互联信息技术有限公司 | Information display method, device, system, electronic equipment and storage medium |
| CN113781088A (en) * | 2021-02-04 | 2021-12-10 | 北京沃东天骏信息技术有限公司 | User tag processing method, device and system |
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2016
- 2016-08-11 CN CN201610657500.1A patent/CN106446007A/en active Pending
Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110431535A (en) * | 2018-01-22 | 2019-11-08 | 华为技术有限公司 | A kind of generation method and device of user's portrait |
| CN108509806A (en) * | 2018-04-09 | 2018-09-07 | 北京东方网润科技有限公司 | A kind of big data precision marketing system and equipment with secret protection |
| CN108509806B (en) * | 2018-04-09 | 2022-03-11 | 北京东方网润科技有限公司 | Big data accurate marketing system and equipment with privacy protection |
| CN109842688A (en) * | 2019-03-07 | 2019-06-04 | 北京达佳互联信息技术有限公司 | A kind of content recommendation method, device, electronic equipment and storage medium |
| CN109842688B (en) * | 2019-03-07 | 2022-03-01 | 北京达佳互联信息技术有限公司 | Content recommendation method and device, electronic equipment and storage medium |
| CN110502299A (en) * | 2019-08-12 | 2019-11-26 | 南京大众书网图书文化有限公司 | It is a kind of for providing the method and apparatus of novel information |
| CN111008869A (en) * | 2019-12-05 | 2020-04-14 | 秒针信息技术有限公司 | Advertisement recommendation method and device, electronic equipment and storage medium |
| CN111638832A (en) * | 2020-04-23 | 2020-09-08 | 北京达佳互联信息技术有限公司 | Information display method, device, system, electronic equipment and storage medium |
| US11520824B2 (en) | 2020-04-23 | 2022-12-06 | Beijing Dajia Internet Information Technology Co., Ltd. | Method for displaying information, electronic device and system |
| CN113781088A (en) * | 2021-02-04 | 2021-12-10 | 北京沃东天骏信息技术有限公司 | User tag processing method, device and system |
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Application publication date: 20170222 |