CN104683122A - Multi-screen-linkage-based information transmitting method and system - Google Patents
Multi-screen-linkage-based information transmitting method and system Download PDFInfo
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- CN104683122A CN104683122A CN201510075931.2A CN201510075931A CN104683122A CN 104683122 A CN104683122 A CN 104683122A CN 201510075931 A CN201510075931 A CN 201510075931A CN 104683122 A CN104683122 A CN 104683122A
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Abstract
The invention provides a multi-screen-linkage-based information transmitting method and system. The method comprises the following steps: acquiring behavior data of one or more user terminals; receiving identification information of the user terminals and combining the user terminals with same identification information to form a user terminal group; finding matched information according to the behavior data; sending the same information to each user terminal in the user terminal group. The multi-screen-linkage-based advertisement putting method and system are characterized by adopting Cookie multi-party linkage, combining the user terminals to form one terminal group according to the user terminal identification information, recording the behavior data of any one terminal in the group and sending the same information to each terminal in the group according to the behavior data, thereby guiding the purchasing behaviors of the group users, improving the advertisement putting effect and increasing economic benefits of merchants.
Description
Technical field
The invention belongs to large data processing field, particularly a kind of based on multi-screen ganged method for sending information and system.
Background technology
Now, the technical development of the Internet is maked rapid progress.How to provide more personalized service for Internet user's (comprising electric business and personal user), become the problem that technical staff needs to consider.
It is adopt different input strategies for different target customers that information orientation is thrown in, and real realization is precisely thrown in, and reaches optimal advertising effect.Existing one throws in strategy for throw according to user behavior data, is: the behavioral data first determining user, then by the advertisement putting that matches with described behavioral data to related user terminal.
But this kind of mode is only the behavior according to sole user, to the advertisement putting that sole user's terminal is carried out, in the face of a group of subscribers, such as user group is one family or a societies, comprising the situation of several users, just inapplicable, because everybody is different at the behavioral data of terminal, and behavioral data is not each other known, so the object of advertisement accurately input cannot be reached.
Summary of the invention
Technical problem to be solved by this invention is to provide a kind of based on multi-screen ganged method for sending information and system, is associated by the user terminal with same identification information, throws in identical information, increases the precision of advertisement putting.
In order to solve the problems of the technologies described above, the invention provides a kind of based on multi-screen ganged method for sending information, comprising:
Obtain the behavioral data of at least one user terminal;
Receive user terminal identification information, the user terminal with same identification information is associated, forms a user terminal group;
The information matched is found according to described behavioral data;
Identical information is sent to each user terminal in described user terminal group.
On the other hand, present invention also offers a kind of based on multi-screen ganged information transmitting system, comprising:
User profile cache module, for recording the behavioral data of at least one user terminal;
Place an order module, for according to user terminal identification information, is associated by the user terminal with same identification information, forms a user terminal group;
Scheduler module, for finding the information matched according to described behavioral data;
Transaction platform module, for sending identical information to each user terminal in described user terminal group.
Provided by the invention based on multi-screen ganged method for sending information and system, it is the interlock in many ways of non-Cookie, according to user terminal identification information, user terminal can be associated, form an endpoint groups, the behavioral data of any terminal in record group, and send identical information according to described behavioral data to each terminal in group.Thus the buying behavior of group of subscribers can be instructed, strengthen the input effect of advertisement, for businessman increases economic benefit.
Accompanying drawing explanation
Fig. 1 be the embodiment of the present invention based on multi-screen ganged method for sending information flow chart.
Fig. 2 be the embodiment of the present invention based on multi-screen ganged information transmitting system structure chart.
Fig. 3 the present invention is based on multi-screen ganged method for sending information application example schematic diagram.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
Main thought of the present invention is associated by multiple user terminal with same identification information, multiple user terminals of such as one family, according to the behavioral data of wherein any one user terminal, identical information is sent respectively to the multiple terminals be associated, thus instruct user's buying behavior, realize better advertising results.
With reference to shown in Fig. 1, for the embodiment of the present invention based on multi-screen ganged method for sending information flow chart.Described method comprises:
101, obtain the behavioral data of at least one user terminal;
In one embodiment, user ID and the search information of non-cookie is obtained;
102, receive user terminal identification information, the user terminal with same identification information is associated, forms a user terminal group;
103, the information matched is found according to the behavioral data of described user terminal;
104, send identical information to each user terminal in described user terminal group.
In a preferred embodiment of the invention, described user terminal identification information is IP (internet account) information of user terminal; Or other identification information also can be adopted to carry out the division of endpoint groups, and the present invention is not limited this.Described user terminal comprises: PC, mobile terminal, palmtop PC.Certainly, described user terminal can be the terminal of other types, and the present invention is not limited this.
In a preferred embodiment of the invention, described behavioral data includes but not limited to: the keyword message of user search.Certainly, the input of advertisement also can be carried out according to other behavioral datas of user, such as: the host (main frame) of user's browsing page or url (URL(uniform resource locator)).
Find the information matched according to described behavioral data, comprising: find the information matched according to the keyword message of user search.
Such as, user search " refrigerator ", jettison system can match the advertisement of refrigerator, if searched for " iphone6 ", jettison system can match the advertisement of iphone6.
Described to each terminal transmission identical information in group, for the terminal with same user ID, no longer distinguish in advertisement delivery system, when the access medium page or app, give and throw in identical information.
When user's browse advertisements main web site or competing product website time, the browsing information of user can be reported to DSP (advertisement scheduling system) platform, when arbitrary user terminal of user terminal group that next time, this account identified has an ad-request, DSP platform will deliver the advertisement of this advertiser to described user terminal.
With reference to shown in Fig. 2, for the embodiment of the present invention based on multi-screen ganged information transmitting system structure chart.Described system comprises:
User profile cache module 201, for recording the behavioral data of at least one user terminal;
Place an order module 202, for receiving user terminal identification information, is associated by the user terminal with same identification information, forms a user terminal group;
Scheduler module 203, for finding the information matched according to described behavioral data;
Transaction platform module 204, for sending identical information to each user terminal in group.
In a preferred embodiment of the invention, the module that places an order described in 202 is further used for being associated by user terminal according to the online address information of user terminal; Described user terminal comprises: PC, mobile terminal, palmtop PC.
In another preferred embodiment of the present invention, described user profile cache module 201, for recording the keyword message of the user search of at least one user terminal; Accordingly,
Described scheduler module 203, for finding the information matched according to the keyword message of described user search.
The inverted index of keyword and advertisement and the inverted index of host and advertisement has been established in advertisement scheduling system, certain keyword or after having browsed certain webpage when user search, after visiting again other pages or app, as long as in the media list of the transaction platform that these pages or app dock in DSP platform, when sending ad-request to DSP, suitable advertisement will be found according to inverted index, and bid.
Described transaction platform module 204, is further used for as the terminal access media page in group or app, throws in identical information to described terminal.Because each terminal in same group is shared same account, user profile communicates, so can realize easily throwing in identical information, such as advertisement.
Below by the example in embody rule, technical solution of the present invention is described in detail.
With reference to shown in Fig. 3, for the present invention is based on multi-screen ganged method for sending information application example schematic diagram.
For one family, if father has searched for the keyword relevant to " automobile " with pc, mother uses mobile phone, at this moment on app, ejected an automotive advertising, son uses ipad, also ejected an automotive advertising, then three people are easy to form interaction, substantially increase the possibility buying automobile.
Above-described embodiment; object of the present invention, technical scheme and beneficial effect are further described; be understood that; the foregoing is only the specific embodiment of the present invention; the protection range be not intended to limit the present invention; within the spirit and principles in the present invention all, any amendment made, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. based on a multi-screen ganged method for sending information, it is characterized in that, comprising:
Obtain the behavioral data of at least one user terminal;
Receive user terminal identification information, the user terminal with same identification information is associated, forms a user terminal group;
The information matched is found according to described behavioral data;
Identical information is sent to each user terminal in described user terminal group.
2. the method for claim 1, is characterized in that, described user terminal identification information is the internet account information of user terminal; Described user terminal comprises: one or more in PC, mobile terminal, palmtop PC.
3. the method for claim 1, is characterized in that, described behavioral data includes but not limited to: the keyword message of user search.
4. method as claimed in claim 3, is characterized in that, find the information matched, comprising according to described behavioral data: find the information matched according to the keyword message of user search.
5. the method for claim 1, is characterized in that: described to each terminal transmission identical information in group, comprising: as the terminal access media page in group or app, throws in identical information to described terminal.
6. based on a multi-screen ganged information transmitting system, it is characterized in that, comprising:
User profile cache module, for recording the behavioral data of at least one user terminal;
Place an order module, for according to user terminal identification information, is associated by the user terminal with same identification information, forms a user terminal group;
Scheduler module, for finding the information matched according to described behavioral data;
Transaction platform module, for sending identical information to each user terminal in described user terminal group.
7. system as claimed in claim 6, is characterized in that, user terminal is associated for the internet account information according to user terminal by the described advertisement module that places an order; Described user terminal comprises: one or more in PC, mobile terminal, palmtop PC.
8. system as claimed in claim 6, is characterized in that,
Described user profile cache module, for recording the keyword message of the user search of at least one user terminal described.
9. system as claimed in claim 8, is characterized in that, described advertisement scheduling module, for finding the information matched according to the keyword message of described user search.
10. system as claimed in claim 6, is characterized in that:
Described advertisement transaction platform module, when being further used for any user terminal access media page in user terminal group or app, throws in identical information to described user terminal.
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| CN201510075931.2A CN104683122A (en) | 2015-02-12 | 2015-02-12 | Multi-screen-linkage-based information transmitting method and system |
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| CN105007184A (en) * | 2015-07-22 | 2015-10-28 | 胡东雁 | Acquisition method for user behavior habits |
| CN105897829A (en) * | 2015-11-30 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Information sharing and information pushing method and device |
| CN106354457A (en) * | 2016-08-25 | 2017-01-25 | 武克易 | Targeted advertising through multi-screen display |
| CN106355437A (en) * | 2016-08-25 | 2017-01-25 | 武克易 | Targeted advertising through multi-screen display |
| CN107767165A (en) * | 2016-08-23 | 2018-03-06 | 冯山泉 | Information distribution method and system for more equipment |
| CN108848083A (en) * | 2018-06-04 | 2018-11-20 | 北京天元创新科技有限公司 | A kind of method and system of webpage version multi-screen interactive |
| CN112288459A (en) * | 2020-01-21 | 2021-01-29 | 华为技术有限公司 | Multi-screen cooperation method and equipment for advertisement |
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Application publication date: 20150603 |