CN111612514A - Advertisement customized delivery platform and method based on real-time data interaction and electronic equipment - Google Patents
Advertisement customized delivery platform and method based on real-time data interaction and electronic equipment Download PDFInfo
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The invention discloses an advertisement customization launching platform, method and electronic equipment based on real-time data interaction, wherein the platform comprises: the system comprises an advertisement creative idea module, an advertisement planning module and an advertisement planning module, wherein the advertisement creative idea module is used for creating or modifying advertisement creative idea; and the advertisement group module comprises a plurality of advertisement plans and is used for determining the cost of the advertisement group according to the delivery parameters of the plurality of advertisement plans, and informing the delivery end to stop delivering the advertisement group when the cost of the advertisement group exceeds the budget. The invention can realize the creation and modification of the advertisement data and the control of the advertisement cost visually, and complete the comprehensive management of the platform on the advertisement data; the method has the advantages of intuitive and simple operation, strong data real-time performance and strong interactivity.
Description
Technical Field
The invention relates to the technical field of internet, in particular to an advertisement customized delivery platform, an advertisement customized delivery method, electronic equipment and a computer readable medium based on real-time data interaction.
Background
With the rapid development of internet technology, internet advertisements gradually become a mainstream advertisement medium. The internet advertisement is an advertisement operation mode that advertisements are put on the internet through a network advertisement platform, advertisements are published or released on the internet by using advertisement banners, text links and multimedia on websites, and the advertisements are transmitted to internet users through the network. Compared with the traditional four-media (newspaper, magazine, television and broadcast) advertisement and the outdoor advertisement which is ready to be subjected to the off-air, the internet advertisement platform has the advantages of wide coverage range, strong initiative and enthusiasm and relatively low cost, and can accurately put advertisement contents aiming at the business operated by the business service end. Therefore, internet advertising is an important part of implementing modern marketing media strategies.
Most of the existing internet advertisement delivery technologies adopt a keyword matching mode, directly deliver advertisements matched in an advertisement database to a webpage, and cannot realize comprehensive management of advertisement data, such as controlling advertisement cost, creating and modifying advertisement parameters and the like.
Disclosure of Invention
The invention aims to solve the technical problem that the conventional advertisement platform cannot realize the comprehensive management of advertisement data.
In order to solve the above technical problem, a first aspect of the present invention provides an advertisement customized delivery platform based on real-time data interaction, where the platform includes:
an advertisement creative module for creating or modifying advertisement creatives, wherein one advertisement creative is associated with one advertisement plan;
the advertisement plan module is used for setting the delivery parameters of the advertisement plan;
and the advertisement group module comprises a plurality of advertisement plans and is used for determining the cost of the advertisement group according to the delivery parameters of the plurality of advertisement plans, and informing the delivery end to stop delivering the advertisement group when the cost of the advertisement group exceeds the budget.
According to a preferred embodiment of the present invention, the advertising creative module comprises:
the first newly-built display module is used for acquiring and displaying the design parameters of the newly-built advertisement originality;
and the modification checking display module is used for displaying the current advertisement creative design parameters, acquiring the modification of the current advertisement creative design parameters, submitting the modification to the delivery end for checking and displaying the checking state.
According to a preferred embodiment of the present invention, the first newly constructed display module comprises:
the first display module is used for displaying all the advertisement plans and acquiring the associated advertisement plan associated with the current newly-built advertisement creative idea;
the second display module is used for acquiring and displaying the design parameters of the current newly-built advertisement creative idea;
and the first sending module is used for sending the design parameters to a releasing end.
According to a preferred embodiment of the present invention, the design parameters include: at least one of an ad creative ID, a placement location, an ad content prefix, creative material, an account brand.
According to a preferred embodiment of the present invention, the advertisement planning module comprises:
the second new display module is used for acquiring and displaying the delivery parameters of the new advertisement plan and the advertisement creative ID associated with the new advertisement plan;
and the modification display module is used for displaying the modification of the advertisement plan delivery parameters.
According to a preferred embodiment of the present invention, the release parameters include: at least one of a type of impression, a scope of impression, an impression link, an impression orientation, a budget, and a bid.
According to a preferred embodiment of the present invention, the advertisement group module comprises:
the third newly-built display module is used for newly building and displaying the display parameters of the advertisement group;
and the notification module is used for determining the cost of the advertisement group according to the delivery parameters of the plurality of advertisement plans in the advertisement group, and notifying the delivery end to stop delivering the advertisement group when the cost of the advertisement group exceeds the advertisement group budget in the display parameters.
According to a preferred embodiment of the present invention, the display parameters include: at least one of advertisement group name, impression status, advertisement group budget.
In order to solve the above technical problem, a second aspect of the present invention provides a method for customized advertisement delivery based on real-time data interaction, where the method includes:
creating or modifying ad creatives, wherein an ad creative is associated with an ad plan;
setting the delivery parameters of the advertisement plan;
and determining the cost of the advertisement group according to the delivery parameters of a plurality of advertisement plans in the advertisement group, and informing a delivery end to stop delivering the advertisement group when the cost of the advertisement group exceeds the budget, wherein one advertisement group comprises a plurality of advertisement plans.
According to a preferred embodiment of the present invention, the new advertising creative includes:
acquiring and displaying design parameters of a newly-built advertisement creative;
the modified ad creative includes:
and displaying the current advertisement creative design parameters, acquiring the modification of the current advertisement creative design parameters, submitting the modification to the delivery end for verification and displaying the verification state.
According to a preferred embodiment of the present invention, the acquiring and displaying design parameters of the new advertising creative includes:
displaying all advertisement plans, and acquiring an associated advertisement plan associated with the current newly-built advertisement creative;
acquiring and displaying design parameters of the current newly-built advertisement creative;
and sending the design parameters to a release end.
According to a preferred embodiment of the present invention, the design parameters include: at least one of placement location, advertising content prefix, creative material, account brand.
According to a preferred embodiment of the present invention, the setting of the delivery parameters of the advertisement plan includes:
acquiring and displaying delivery parameters of a new advertising plan and an advertising creative ID associated with the new advertising plan;
the modification to the ad plan placement parameters is displayed.
According to a preferred embodiment of the present invention, the release parameters include: at least one of a type of impression, a scope of impression, an impression link, an impression orientation, a budget, and a bid.
According to a preferred embodiment of the present invention, the determining the cost of the ad group according to the delivery parameters of the plurality of ad plans in the ad group, and when the cost of the ad group exceeds the budget, informing the delivery end to stop delivering the ad group comprises:
newly building and displaying the display parameters of the advertisement group;
and determining the cost of the advertisement group according to the delivery parameters of a plurality of advertisement plans in the advertisement group, and informing a delivery end to stop delivering the advertisement group when the cost of the advertisement group exceeds the advertisement group budget in the display parameters.
According to a preferred embodiment of the present invention, the display parameters include: at least one of advertisement group name, impression status, advertisement group budget.
To solve the above technical problem, a third aspect of the present invention provides an electronic device, comprising:
a processor; and
a memory storing computer executable instructions that, when executed, cause the processor to perform the method described above.
In order to solve the above technical problem, a fourth aspect of the present invention proposes a computer-readable storage medium, wherein the computer-readable storage medium stores one or more programs that, when executed by a processor, implement the above method.
The advertisement group of the invention can comprise a plurality of advertisement plans, one advertisement plan is associated with one advertisement creative at the same time, the advertisement creative is newly built or modified through an advertisement creative module, and the delivery parameters of the advertisement plan are set through an advertisement planning module; and determining the cost of the advertisement group according to the delivery parameters of the plurality of advertisement plans through the advertisement group, and informing a delivery end to stop delivering the advertisement group when the cost of the advertisement group exceeds the budget, so that the creation and modification of advertisement data and the control of the advertisement cost are realized, and the comprehensive management of the platform on the advertisement data is completed. The advertisement customization launching platform based on real-time data interaction has the advantages of intuitive and simple operation, strong data real-time performance and strong interactivity.
Drawings
In order to make the technical problems solved by the present invention, the technical means adopted and the technical effects obtained more clear, the following will describe in detail the embodiments of the present invention with reference to the accompanying drawings. It should be noted, however, that the drawings described below are only illustrations of exemplary embodiments of the invention, from which other embodiments can be derived by those skilled in the art without inventive step.
FIG. 1 is a schematic structural framework diagram of an advertisement customized delivery platform based on real-time data interaction according to the present invention;
FIGS. 2 a-2 b are schematic views of page displays of a first novel display module according to the present invention;
FIG. 3 is a schematic page display diagram of the second new display module according to the present invention;
FIG. 4 is a schematic page display diagram of a third new display module according to the present invention;
FIG. 5 is a schematic view of a page display of the batch display module of the present invention;
FIG. 6 is a flow chart of a method for customized advertisement delivery based on real-time data interaction according to the present invention;
FIG. 7 is a block diagram of an exemplary embodiment of an electronic device in accordance with the present invention;
FIG. 8 is a diagrammatic representation of one embodiment of a computer-readable medium of the present invention.
Detailed Description
Exemplary embodiments of the present invention will now be described more fully hereinafter with reference to the accompanying drawings, in which exemplary embodiments of the invention may be embodied in many specific forms, and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art.
The structures, properties, effects or other characteristics described in a certain embodiment may be combined in any suitable manner in one or more other embodiments, while still complying with the technical idea of the invention.
In describing particular embodiments, specific details of structures, properties, effects, or other features are set forth in order to provide a thorough understanding of the embodiments by one skilled in the art. However, it is not excluded that a person skilled in the art may implement the invention in a specific case without the above-described structures, performances, effects or other features.
The flow chart in the drawings is only an exemplary flow demonstration, and does not represent that all the contents, operations and steps in the flow chart are necessarily included in the scheme of the invention, nor does it represent that the execution is necessarily performed in the order shown in the drawings. For example, some operations/steps in the flowcharts may be divided, some operations/steps may be combined or partially combined, and the like, and the execution order shown in the flowcharts may be changed according to actual situations without departing from the gist of the present invention.
The block diagrams in the figures generally represent functional entities and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different network and/or processor methods and/or microcontroller methods.
The same reference numerals denote the same or similar elements, components, or parts throughout the drawings, and thus, a repetitive description thereof may be omitted hereinafter. It will be further understood that, although the terms first, second, third, etc. may be used herein to describe various elements, components, or sections, these elements, components, or sections should not be limited by these terms. That is, these phrases are used only to distinguish one from another. For example, a first device may also be referred to as a second device without departing from the spirit of the present invention. Furthermore, the term "and/or", "and/or" is intended to include all combinations of any one or more of the listed items.
Referring to fig. 1, fig. 1 is a schematic structural framework diagram of an advertisement customized delivery platform based on real-time data interaction according to the present invention, as shown in fig. 1, the platform includes: the advertisement creative module 11, the advertisement planning module 12 and the advertisement group module 13, in the present invention, an advertisement group is a set of advertisement plans, which can be used to distinguish different operation accounts or different operation strategies, an advertisement group may include a plurality of advertisement plans, one advertisement plan may involve a plurality of advertisement creatives, but one advertisement plan is only associated with one advertisement creative at the same time. Wherein:
an advertisement creative module 11, configured to create or modify an advertisement creative, where the advertisement creative means specific advertisement content, and an advertisement plan can be associated with only one advertisement creative at the same time, and for example, the advertisement creative module 11 includes a first newly-created display module and a modification review display module, where:
the first newly-built display module is used for acquiring and displaying the design parameters of the newly-built advertisement originality; illustratively, the first new display module includes:
the first display module is used for displaying all the advertisement plans and acquiring the associated advertisement plan associated with the current newly-built advertisement creative idea; in one specific approach, as shown in fig. 2a, a display column 21 of "please select an advertisement plan" and a drop-down list 22 of all advertisement plans are displayed by the first display module, and the user selects an associated advertisement plan (e.g., advertisement plan 3) associated with the current new advertisement creative in the drop-down list 22 and displays the associated advertisement plan in the display column 21, so that the first display module obtains the associated advertisement plan associated with the current new advertisement creative, such as advertisement plan 3 in fig. 2 a.
The second display module is used for acquiring and displaying the design parameters of the current newly-built advertisement creative idea; after the first display module obtains the associated advertisement plan associated with the current new advertisement creative, the second display module displays a parameter setting page, and obtains and displays the design parameters of the current new advertisement creative through the parameter setting page, as shown in fig. 2b, where the design parameters include: at least one of an ad creative ID, a placement location, an ad content prefix, creative material, an account brand. The advertisement content prefix is used for distinguishing advertisement content and can also be regarded as the name of the advertisement content, the creative material refers to the material contained in the advertisement content, specifically to pictures, videos and the like, and the account brand refers to the brand head portrait and the brand name of the operation account. Further, the design parameters may further include: a creative classification, wherein the creative classification may include: personalized testing, dazzling/victory, character narrative, light game, virtual venue, storyline game, etc. For example, the ad content prefix for a certain ad creative is: and in the sqmx, the resource position large map has 4 maps, the product of the corresponding large map in the release is the fifth large map resource position of an APP, and the prefix of the advertisement content of the first large map in the release process is sqmx 01.
And the first sending module is used for sending the design parameters to a releasing end. Specifically, after the new creation of the advertisement is completed, the design parameters are submitted to a head delivery end for examination. The advertisement delivery end can be a network address for delivering the advertisement or an APP for delivering the advertisement.
And the modification checking display module is used for displaying the current advertisement creative design parameters, acquiring the modification of the current advertisement creative design parameters, submitting the modification to the delivery end for checking and displaying the checking state. In the invention, if the advertisement originality of a certain advertisement plan needs to be modified, the modification, review and display module displays the current advertisement originality design parameters of the advertisement plan to be modified for the user to change or add, obtains the modification of the current advertisement originality design parameters, submits the modification to the delivery end for review and displays the review state. And after the modified advertisement plan passes the review again, the advertisement creatives corresponding to the modified advertisement plan are changed into the associated new advertisement creatives, and the historically associated advertisement creatives stop being released and are changed into a suspended state.
The advertisement planning module 12 is configured to set an advertisement planning delivery parameter; illustratively, the advertisement planning module includes a second new display module and a modified display module, wherein:
the second new display module is used for acquiring and displaying the delivery parameters of the new advertisement plan and the advertisement creative ID associated with the new advertisement plan; illustratively, as shown in fig. 3, the second new display module displays a delivery parameter page of the new advertisement plan, wherein the delivery parameters include: at least one of a type of impression, a scope of impression, an impression link, an impression orientation, a budget, and a bid. The advertisement putting type refers to a mode of putting an advertisement, and specifically includes: unlimited, fall to the ground page, APP downloads three kinds of modes, and the scope of puting in the advertisement is referred to, contains default scope and pangolin, and wherein, default scope can be the APP resource of appointing in advance, and the pangolin is other scopes except default scope. The link of putting refers to the web page link of putting the advertisement, and the actual link of putting is determined according to the quantity of the resource positions and the resource types of the advertisement plan. The delivery targeting refers to web page targeting for delivering advertisements, the web page targeting is used for screening specified fields of users transmitted by a delivery end, after the specified fields are screened, unregistered and unregistered users are deleted and selected to be returned to the delivery end, and the specified fields specifically comprise: region, gender, age, platform, network, operator, user type, etc., wherein the platform includes: IOS system, Android system and PC, the user type includes: minor and adult. In FIG. 3, existing placement targeting can be replicated, and when the existing targeting is clicked on, the existing user targeting of ad groups and ad plans can be replicated: the presetting and bidding comprise the following steps: a budget setting column 31, a delivery time period setting column 32, a payment mode column 33 and a bid column 34, wherein the preset setting column 31 can set daily budget, hour budget, etc., the delivery time period setting column 32 can set daily advertisement delivery time periods, and the payment mode includes: pay-per-show and pay-per-click, both of which are used to calculate real-time spending that informs the advertiser to stop advertising when spending exceeds a budget.
And the modification display module is used for displaying the modification of the advertisement plan delivery parameters. Wherein the modified delivery parameters may be displayed in a different color or font than the unmodified parameters.
In one example, the advertisement planning module 12 may further include: a status display module for displaying status of an advertising campaign, the status comprising: unlimited, in-service, planned new creation, suspended, short of service time, over budget of an advertisement plan, insufficient account balance, out-of-service time period, completed and the like, wherein the planned new creation refers to a state when no advertisement creative is added after the advertisement plan is newly created. The non-placement time slot refers to the placement time slot of the advertisement plan, and when the specified time is up, the advertisement plan is automatically placed.
And the advertisement group module 13 comprises a plurality of advertisement plans and is used for determining the cost of the advertisement group according to the delivery parameters of the plurality of advertisement plans, and informing the delivery end to stop delivering the advertisement group when the cost of the advertisement group exceeds the budget. Illustratively, the advertisement group module 13 includes:
the third newly-built display module is used for newly building and displaying the display parameters of the advertisement group; as shown in fig. 4, the third new display module displays a display parameter page of the new advertisement group, where the display parameters include: advertisement group name, delivery status, advertisement group budget. Wherein the release state comprises: unlimited, in-delivery, suspended, out-of-daily budget suspended, etc.
And the notification module is used for determining the cost of the advertisement group according to the delivery parameters of the plurality of advertisement plans in the advertisement group, and notifying the delivery end to stop delivering the advertisement group when the cost of the advertisement group exceeds the advertisement group budget in the display parameters. Specifically, the spending of the advertisement group may be determined according to the real-time spending calculated by a predetermined payment manner among a plurality of advertisement plans included in the advertisement group.
Further, on the basis of the advertisement customized delivery platform based on real-time data interaction provided by fig. l, the platform may further include: and the batch display module is used for displaying the display parameters of the advertisement groups in batch, displaying the delivery parameters of the advertisement plans in batch, or displaying the design parameters of the advertisement creatives in batch. Preferably, the batch display module can also display the ad creative ID associated with each ad plan when displaying the delivery parameters of the multiple ad plans in batch, and when receiving the selection operation of the ad creative ID by the user, the batch display module jumps to the design parameter page of the ad creative. As shown in FIG. 5, the batch display module displays the placement parameters of ad plan A and ad plan B and the ad creative a and ad creative B associated with ad plan A and ad plan B, respectively, in batches. Through such a batch display, a user may be facilitated to view all ad groups, ad plans, or ad creatives.
FIG. 6 is a flow chart of a method for customized advertisement delivery based on real-time data interaction, wherein an advertisement group as a set of advertisement plans can be used to distinguish different operation accounts or different operation strategies, an advertisement group may include multiple advertisement plans, an advertisement plan may relate to multiple advertisement creatives, but only one advertisement plan is associated with one advertisement creative at the same time, and the method includes:
s1, creating or modifying advertisement creatives, wherein an advertisement creative is associated with an advertisement plan;
wherein the new ad creative includes:
acquiring and displaying design parameters of a newly-built advertisement creative;
the design parameters include: at least one of placement location, advertising content prefix, creative material, account brand. Specifically, referring to fig. 2a, in this step, all advertisement plans are displayed first, and an associated advertisement plan associated with the current newly-created advertisement creative is obtained; referring to fig. 2b, acquiring and displaying design parameters of the current new advertisement creative; and finally, sending the design parameters to a releasing end.
The modified ad creative includes:
and displaying the current advertisement creative design parameters, acquiring the modification of the current advertisement creative design parameters, submitting the modification to the delivery end for verification and displaying the verification state.
S2, setting the delivery parameters of the advertisement plan;
the releasing parameters comprise: at least one of a type of impression, a scope of impression, an impression link, an impression orientation, a budget, and a bid. Illustratively, as shown in FIG. 3, the serving parameters of the new ad plan and the ad creative ID associated with the new ad plan are obtained and displayed;
further, the method also comprises the following steps: the modification to the ad plan placement parameters is displayed. The modified delivery parameters and the unmodified delivery parameters may be specifically displayed in different colors or different fonts.
And S3, determining the cost of the advertisement group according to the delivery parameters of the plurality of advertisement plans in the advertisement group, and informing the delivery terminal to stop delivering the advertisement group when the cost of the advertisement group exceeds the budget, wherein one advertisement group comprises the plurality of advertisement plans.
Specifically, as shown in fig. 4, display parameters of the advertisement group are newly created and displayed; the display parameters comprise: at least one of advertisement group name, impression status, advertisement group budget.
And determining the cost of the advertisement group according to the delivery parameters of a plurality of advertisement plans in the advertisement group, and informing a delivery end to stop delivering the advertisement group when the cost of the advertisement group exceeds the advertisement group budget in the display parameters.
It should be noted that fig. 6 only illustrates the steps of the advertisement customized delivery method based on real-time data interaction according to the present invention, and the execution order of the steps is not limited, and the steps may be executed in sequence, may be executed separately, or may be executed in reverse order, and the present invention is not limited in particular.
In the following, embodiments of the electronic device of the invention are described, which may be seen as an implementation in physical form for the above-described method and method embodiments of the invention. Details described in the embodiments of the electronic device of the invention should be regarded as supplementary to the method or method embodiments described above; for details which are not disclosed in embodiments of the electronic device of the invention, reference may be made to the above-described method or method embodiments.
Fig. 7 is a block diagram of an exemplary embodiment of an electronic device according to the present invention. The electronic device shown in fig. 7 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 7, the electronic device 700 of the exemplary embodiment is represented in the form of a general-purpose data processing device. The components of the electronic device 700 may include, but are not limited to: at least one processing unit 710, at least one memory unit 720, a bus 730 connecting different electronic device components (including the memory unit 720 and the processing unit 710), a display unit 740, and the like.
The storage unit 720 stores a computer readable program, which may be a code of a source program or a read-only program. The program may be executed by the processing unit 710 such that the processing unit 710 performs the steps of various embodiments of the present invention. For example, the processing unit 710 may perform the steps as shown in fig. 6.
The memory unit 720 may include readable media in the form of volatile memory units, such as a random access memory unit (RAM)7201 and/or a cache memory unit 7202, and may further include a read only memory unit (ROM) 7203. The memory unit 720 may also include a program/utility 7204 having a set (at least one) of program modules 7205, such program modules 7205 including, but not limited to: operating the electronic device, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The electronic device 700 may also communicate with one or more external devices 300 (e.g., keyboard, display, network device, bluetooth device, etc.), enable a user to interact with the electronic device 700 via the external devices 700, and/or enable the electronic device 700 to communicate with one or more other data processing devices (e.g., router, modem, etc.). Such communication may occur via input/output (I/O) interfaces 750, and may also occur via network adapter 760 with one or more networks, such as a Local Area Network (LAN), a Wide Area Network (WAN) and/or a public network, such as the Internet. The network adapter 760 may communicate with other modules of the electronic device 700 via the bus 730. It should be appreciated that although not shown in FIG. 7, other hardware and/or software modules may be used in electronic device 700, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID electronics, tape drives, and data backup storage electronics, among others.
FIG. 8 is a schematic diagram of one computer-readable medium embodiment of the present invention. As shown in fig. 8, the computer program may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic device, method, or apparatus that is electronic, magnetic, optical, electromagnetic, infrared, or semiconductor, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. The computer program, when executed by one or more data processing devices, enables the computer-readable medium to implement the above-described method of the invention, namely: creating or modifying ad creatives, wherein an ad creative is associated with an ad plan; setting the delivery parameters of the advertisement plan; and determining the cost of the advertisement group according to the delivery parameters of a plurality of advertisement plans in the advertisement group, and informing a delivery end to stop delivering the advertisement group when the cost of the advertisement group exceeds the budget, wherein one advertisement group comprises a plurality of advertisement plans.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments of the present invention described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a computer-readable storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a data processing device (which can be a personal computer, a server, or a network device, etc.) execute the above-mentioned method according to the present invention.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution electronic device, method, or apparatus. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations of the present invention may be written in any combination of one or more programming languages, including object oriented programming languages such as Java, C + + or the like and conventional procedural programming languages, such as "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In summary, the present invention can be implemented as a method, an electronic device, or a computer-readable medium that executes a computer program. Some or all of the functions of the present invention may be implemented in practice using a general purpose data processing device such as a microprocessor or a Digital Signal Processor (DSP).
While the foregoing embodiments have described the objects, solutions and benefits of the present invention in further detail, it should be appreciated that the present invention is not inherently related to any particular computer, virtual method or electronic device, and that various general-purpose methods may implement the present invention. The invention is not to be considered as limited to the specific embodiments thereof, but is to be understood as being modified in all respects, all changes and equivalents that come within the spirit and scope of the invention.
Claims (10)
1. An advertisement customized delivery platform based on real-time data interaction, the platform comprising:
an advertisement creative module for creating or modifying advertisement creatives, wherein one advertisement creative is associated with one advertisement plan;
the advertisement plan module is used for setting the delivery parameters of the advertisement plan;
and the advertisement group module comprises a plurality of advertisement plans and is used for determining the cost of the advertisement group according to the delivery parameters of the plurality of advertisement plans, and informing the delivery end to stop delivering the advertisement group when the cost of the advertisement group exceeds the budget.
2. A method for customizing advertisement delivery based on real-time data interaction is characterized by comprising the following steps:
creating or modifying ad creatives, wherein an ad creative is associated with an ad plan;
setting the delivery parameters of the advertisement plan;
and determining the cost of the advertisement group according to the delivery parameters of a plurality of advertisement plans in the advertisement group, and informing a delivery end to stop delivering the advertisement group when the cost of the advertisement group exceeds the budget, wherein one advertisement group comprises a plurality of advertisement plans.
3. The method of claim 2 wherein the new ad creative comprises:
acquiring and displaying design parameters of a newly-built advertisement creative;
the modified ad creative includes:
and displaying the current advertisement creative design parameters, acquiring the modification of the current advertisement creative design parameters, submitting the modification to the delivery end for verification and displaying the verification state.
4. The method of any of claims 2-3, wherein obtaining and displaying design parameters for a new advertising creative comprises:
displaying all advertisement plans, and acquiring an associated advertisement plan associated with the current newly-built advertisement creative;
acquiring and displaying design parameters of the current newly-built advertisement creative;
and sending the design parameters to a release end.
5. The method of any of claims 2-4, wherein the design parameters include: at least one of placement location, advertising content prefix, creative material, account brand.
6. The method according to any of claims 2-5, wherein the setting of delivery parameters for an ad plan comprises:
acquiring and displaying delivery parameters of a new advertising plan and an advertising creative ID associated with the new advertising plan;
the modification to the ad plan placement parameters is displayed.
7. The method according to any of claims 2-6, wherein the delivery parameters comprise: at least one of a type of impression, a scope of impression, an impression link, an impression orientation, a budget, and a bid.
8. The method according to any one of claims 2-7, wherein determining the cost of the ad group according to the delivery parameters of the plurality of ad plans within the ad group, and when the cost of the ad group exceeds the budget, notifying the delivery end to stop delivery of the ad group comprises:
newly building and displaying the display parameters of the advertisement group;
and determining the cost of the advertisement group according to the delivery parameters of a plurality of advertisement plans in the advertisement group, and informing a delivery end to stop delivering the advertisement group when the cost of the advertisement group exceeds the advertisement group budget in the display parameters.
9. An electronic device, comprising:
a processor; and
a memory storing computer-executable instructions that, when executed, cause the processor to perform the method of any of claims 2-8.
10. A computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement the method of any of claims 2-8.
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