CN111831893A - Landing page generation method and device and server - Google Patents
Landing page generation method and device and server Download PDFInfo
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Abstract
The application discloses a landing page generation method, a landing page generation device and a landing page generation server, wherein the method comprises the following steps: receiving a landing page generation request sent by a user, wherein the landing page generation request comprises a service type of a service to be promoted; recommending an initialization landing page to a user according to the service type; updating the configuration information of the initialized landing page according to the editing operation of the user on the initialized landing page; and generating a target landing page corresponding to the service to be promoted according to the updated configuration information. Therefore, the user can quickly obtain the landing page corresponding to the promotion service without depending on professionals, and in the process of designing the landing page of the service to be promoted, the user can freely edit the recommended landing page according to requirements, so that the personalized requirements of the user for editing the landing page are met.
Description
Technical Field
The present application relates to the field of information technologies, and in particular, to a landing page generation method, apparatus, and server.
Background
At present, advertisement landing pages are more and more concerned by people. The advertisement landing page is usually embedded in a video or a web page, and after a user clicks a related link, the interface of the advertisement landing page is displayed to the user.
In the related art, the landing page of the user is usually designed by help of a professional, but the design period is long, manpower and material resources are consumed, and the designed landing page is relatively strong in pertinence, for example, the landing page can only be directed to one project or one product, the universality is poor, and the landing page cannot be modified by the user according to the requirement. Therefore, how to facilitate a user to quickly obtain a landing page corresponding to the promoted service is a technical problem that needs to be solved urgently at present.
Disclosure of Invention
The present application is directed to solving, at least to some extent, one of the technical problems in the related art.
Therefore, a first objective of the present application is to provide a landing page generation method, so that a user can quickly obtain a landing page corresponding to a service to be promoted without relying on a professional, and in the process of designing a landing page of a service to be promoted, the user can freely edit a recommended landing page according to a requirement, thereby meeting an individualized requirement of editing a landing page by the user.
A second object of the present application is to provide a landing page generating apparatus.
A third object of the present application is to provide a server.
A fourth object of the present application is to propose a non-transitory computer-readable storage medium.
A fifth object of the present application is to propose a computer program product.
In order to achieve the above object, an embodiment of a first aspect of the present application provides a landing page generation method, where the method includes: receiving a landing page generation request sent by a user, wherein the landing page generation request comprises a service type of a service to be promoted; recommending an initialization landing page to the user according to the service type; updating the configuration information of the initialized landing page according to the editing operation of the user on the initialized landing page; and generating a target landing page corresponding to the service to be promoted according to the updated configuration information. According to the method for generating the landing page, the initialized landing page is recommended for the user according to the service type of the service to be promoted provided by the user, the configuration information of the initialized landing page is updated according to the editing operation of the user on the initialized landing page, and the target landing page corresponding to the service to be promoted is generated according to the updated configuration information. Therefore, the user can quickly obtain the landing page corresponding to the promotion service without depending on professionals, and in the process of designing the landing page of the service to be promoted, the user can freely edit the recommended landing page according to requirements, so that the personalized requirements of the user for editing the landing page are met.
To achieve the above object, a landing page generating apparatus according to a second embodiment of the present application includes: the system comprises a first receiving module, a second receiving module and a third receiving module, wherein the first receiving module is used for receiving a landing page generation request sent by a user, and the landing page generation request comprises a service type of a service to be promoted; the recommending module is used for recommending an initialization landing page to the user according to the service type; the first acquisition module is used for updating the configuration information of the initialized landing page according to the editing operation of the user on the initialized landing page; and the generating module is used for generating a target landing page corresponding to the service to be promoted according to the updated configuration information.
The landing page generation device of the embodiment of the application recommends the initialized landing page for the user according to the service type of the service to be promoted provided by the user, updates the configuration information of the initialized landing page according to the editing operation of the user on the initialized landing page, and generates the target landing page corresponding to the service to be promoted according to the updated configuration information. Therefore, the user can quickly obtain the landing page corresponding to the promotion service without depending on professionals, and in the process of designing the landing page of the service to be promoted, the user can freely edit the recommended landing page according to requirements, so that the personalized requirements of the user for editing the landing page are met.
To achieve the above object, a third aspect of the present application provides a server, including: a processor and a memory; wherein, the processor runs a program corresponding to the executable program code by reading the executable program code stored in the memory, so as to implement the landing page generation method described in the above embodiments.
In order to achieve the above object, a fourth aspect of the present application provides a non-transitory computer-readable storage medium, where the program is executed by a processor to implement the landing page generation method described in the above embodiments.
In order to achieve the above object, a fifth aspect of the present application provides a computer program product, where when executed by an instruction processor of the computer program product, the landing page generation method described in the above embodiment is performed.
Additional aspects and advantages of the present application will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the present application.
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The foregoing and/or additional aspects and advantages of the present application will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which:
FIG. 1 is a flow diagram of a landing page generation method according to one embodiment of the present application;
FIG. 2 is a flow diagram of a landing page generation method according to another embodiment of the present application;
FIG. 3 is a flow diagram of a landing page generation method according to another embodiment of the present application;
FIG. 4 is a flow diagram of a landing page generation method according to another embodiment of the present application;
FIG. 5 is a flow diagram of a landing page generation method according to another embodiment of the present application;
FIG. 6 is a flow diagram of a landing page generation method according to an embodiment of the present application;
FIG. 7 is a schematic diagram of a landing page generation apparatus according to an embodiment of the present application;
fig. 8 is a schematic structural diagram of a landing page generation apparatus according to another embodiment of the present application;
fig. 9 is a schematic structural diagram of a landing page generation apparatus according to another embodiment of the present application;
fig. 10 is a schematic structural diagram of a landing page generation apparatus according to another embodiment of the present application;
fig. 11 is a schematic hardware structure diagram of a server that executes the landing page generation method according to an embodiment of the present application.
Detailed Description
Reference will now be made in detail to embodiments of the present application, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are exemplary and intended to be used for explaining the present application and should not be construed as limiting the present application.
The landing page generation method, the landing page generation device and the landing page generation server according to the embodiments of the present application are described below with reference to the drawings.
FIG. 1 is a flow diagram of a landing page generation method according to one embodiment of the present application.
As shown in fig. 1, the landing page generation method may include:
It should be noted that the landing page generation method according to this embodiment is configured in a landing page generation apparatus, and the apparatus may be configured in a server.
The user in the embodiment of the present application may be a service promoter, or may be an individual who has a service promotion demand, and the implementation is not limited to this.
That is to say, a service promoter or an individual with service promotion requirements can quickly obtain a target landing page corresponding to a service to be promoted by using the landing page generation method of the embodiment.
And 102, recommending the initialization landing page to the user according to the service type.
In order to meet the requirements of different forms of the designed landing page for being subsequently adaptable to different terminals and reduce the need of a user to design a plurality of landing pages according to the form of the terminal, in one embodiment of the application, the initialized landing page may include a dynamic informatization component.
The dynamic information component in the embodiment of the present application may refer to a component whose attribute information can be dynamically adjusted according to a terminal type of a user and user portrait data.
The attribute information of the dynamic information component may include, but is not limited to, a form, a position, a size, a color tone, and the like of the dynamic information component, and may further include other information, which is not limited in this embodiment.
And 103, updating the configuration information of the initialized landing page according to the editing operation of the user on the initialized landing page.
In an embodiment of the present application, the step 103 may include: acquiring the editing operation of a user on the dynamic information component; and updating the configuration information of the initialized landing page according to the editing operation.
As an exemplary implementation manner, after the initialized landing page is pushed according to the service type of the service to be promoted provided by the user, the user can determine whether the initialized landing page meets the promotion service requirement of the user, and if the initialized landing page does not meet the requirement, the user can adjust the dynamic informatization component in the initialized landing page according to the promotion service requirement to obtain the landing page meeting the expected promotion display effect.
The editing operation may include setting a composition, setting a deletion, setting a modification, and adding service data related to a service to be promoted to the dynamic information component, which is not limited in this embodiment. That is to say, the user may slightly adjust the typesetting of the dynamic information components in the initialized landing page according to the service promotion requirement, may delete some dynamic information components in the initialized landing page according to the service promotion requirement, may newly add a dynamic information component according to the service promotion requirement, or add service data related to the service to be promoted on the dynamic information component.
And 104, generating a target landing page corresponding to the service to be promoted according to the updated configuration information.
After the initialized landing page is provided for the user, the user can fill the service data related to the promotion service in the initialized landing page according to the service data of the service to be promoted, and adjust the initialized landing page to obtain the target landing service corresponding to the promotion service. That is, after the user obtains the recommended initial landing page, the user can quickly obtain a high-value target landing page by only performing information supplement or slight adjustment on the existing recommended landing page form.
According to the method for generating the landing page, the initialized landing page is recommended for the user according to the service type of the service to be promoted provided by the user, the configuration information of the initialized landing page is updated according to the editing operation of the user on the initialized landing page, and the target landing page corresponding to the service to be promoted is generated according to the updated configuration information. Therefore, the user can quickly obtain the landing page corresponding to the promotion service without depending on professionals, and in the process of designing the landing page of the service to be promoted, the user can freely edit the recommended landing page according to requirements, so that the personalized requirements of the user for editing the landing page are met.
Based on the above embodiment, in order to provide a polymorphic configurable dynamic information component to a user, before receiving a landing page generation request sent by the user, massive landing page patterns corresponding to the service type of a service to be promoted can be collected, and a component in the collected massive landing page patterns is analyzed based on an information display mode and a user information reading habit to obtain the polymorphic configurable dynamic information component. And then, establishing an initialized landing page according to the analyzed dynamic informatization component so as to provide the initialized landing page for the user conveniently, reduce the trouble of manually designing the landing page by the user, and further reduce the time cost of obtaining the landing page of the service to be promoted by the user.
It should be understood that, for a user, the landing pages used by different users in promoting a service generally have their own landing page design styles, so as to provide the initialized landing pages to the user more accurately, as an exemplary implementation manner, after receiving a landing page generation request sent by the user, the landing page design style corresponding to the service type of the user may be obtained according to the service type to be promoted, and the initialized landing page recommended to the user may be obtained according to the landing page design style and the service type.
As a possible implementation manner, the initialized landing page corresponding to the identification information of the user, the design style of the landing page, and the service type may be obtained according to the pre-stored identification information of the user, the design style of the landing page, and the correspondence between the service type and the landing page.
It should be noted that the pre-stored identification information of the user, the design style of the landing page, the business type and the corresponding relationship between the landing pages are pre-established by analyzing the promotion data in the industry and the business style data of each user.
The promotion data may include, but is not limited to, a service field to which the promotion service belongs, a landing page of the promotion service, and the like.
The business style data refers to design style data of landing pages corresponding to the business promotion respectively.
The embodiment of the application provides another landing page generation method, which is a further extension and optimization of the method shown in fig. 1.
FIG. 2 is a flow diagram of a landing page generation method according to another embodiment of the present application.
As shown in fig. 2, the landing page generation method may include:
step 201, receiving a landing page generation request sent by a user, where the landing page generation request includes a service type of a service to be promoted.
And step 203, acquiring the initialized landing page recommended to the user according to the service type.
The initialization landing page comprises a dynamic informatization component.
And step 204, adjusting the initialized landing page according to the historical use data of the target landing page.
It should be understood that, in different application scenarios, the manner of adjusting and initializing the landing page is different according to the historical usage data of the target landing page, which is illustrated as follows:
as an example, adjusting the initialized landing page according to the initialized landing page historical usage data may include: performing common analysis on all historical target landing pages in the historical use data of the target landing pages to obtain common data of all historical target landing pages; and adjusting the initialized landing page according to the common data.
As another example, adjusting the initialized landing page according to the target landing page historical usage data may include: determining the use times of history of each historical target landing page used by a user before according to the historical use data of the target landing page; and determining candidate landing pages according to the use times of each history target landing page history, and taking the candidate landing pages as initialization landing pages.
The candidate landing page is a historical target landing page with the highest use frequency.
And step 206, acquiring the editing operation of the user on the dynamic informationized component in the adjusted initialization landing page, and updating the configuration information of the initialization landing page according to the editing operation.
And step 207, generating a target landing page corresponding to the service to be promoted according to the updated configuration information.
Based on the foregoing embodiment, in order to accurately promote a service to be promoted to a user, as an implementation manner of a feature, on the basis shown in fig. 1 or fig. 2, after a target landing page corresponding to the service to be promoted is generated according to updated configuration information, as shown in fig. 3, the method may further include:
And 302, delivering the target landing page to a delivery user.
In this embodiment, a delivery user corresponding to a service to be promoted is determined in combination with the service type of the service to be promoted, and a target landing page is delivered to the delivery user. Therefore, the launching users of the target landing pages are accurately determined by combining the service types, so that the service promotion is targeted, and the service promotion conversion rate can be improved.
It should be noted that, after the target landing page is released to the releasing user, the releasing user may display the page of the target landing page in a manner of triggering the link of the target landing page, however, in the related art, because the display form of the landing page released to the releasing user is solidified, the page layout and the information reorganization are not performed in combination with the online environment, the reading manner, and the like of the landing page releasing user, so that the user display effect of the page of the landing page displayed to the releasing user is not good, and further, the promotion conversion rate is not high.
Therefore, in order to further improve the efficiency of promotion and transformation by presenting the delivering user with a page of personalized target landing pages meeting the user's needs in combination with the individual user characteristics of the delivering user, as an exemplary embodiment, after delivering the target landing pages to the delivering user, that is, after step 302, as shown in fig. 4, the method may further include:
Wherein, the feature labels may include, but are not limited to, age, gender, consumption ability, favorite products, areas of interest, advertising attitude, color preference, information acquisition pathway, reading modality, health status, leisure hobbies, travel modality, family status, dietary preference, and the like.
And step 403, determining layout parameters of the target landing page according to the data of the feature tag.
The layout parameter of the target landing page may include, but is not limited to, attribute information of the dynamic information component in the target landing page, and may also include other data, which is not limited in this embodiment.
The attribute information of the dynamic information component may include, but is not limited to, a form, a position, a size, a color tone, and the like of the dynamic information component, and may further include other information, which is not limited in this embodiment.
It should be noted that, in different application scenarios, the manner of determining the layout parameters of the target landing page according to the data of the feature tag is different, for example, as follows:
as an example, determining layout parameters of the target landing page from the data of the feature tags may include: the layout parameters of the target landing page corresponding to the data of the feature tag can be determined according to the corresponding relationship between the pre-stored data of the feature tag and the layout parameters of the target landing page.
As another example, determining layout parameters for the target landing page from the data for the feature tags may include: determining the parameter value of a preset index item according to the data of the feature tag; and determining the layout parameters of the target landing page according to the parameter values of the index items.
The preset index item is used for determining the layout parameters of the landing page.
The index items may include, but are not limited to, a factor of attention of the user to the field to which the landing page belongs, a product preference factor, a reading time, a preference color factor, a factor of attention of each layout position of the web page, a professional term comprehension degree, a popular vocabulary attention degree, a sensitivity-to-use tolerance degree, and the like.
Specifically, when a display request of a target landing page displayed by a released user is received, combining user portrait data of the released user, analyzing the user portrait (multi-dimensional data such as age, sex, consumption capacity, favorite products, attention fields, advertisement attitude, color preference, information acquisition way, reading way, health state, leisure hobby, trip way, family condition, diet preference and the like of the user) based on the user portrait big data of the released user in combination with an artificial intelligence technology to obtain the attention coefficient, the product preference coefficient, the reading time, the favorite color coefficient, the attention coefficient of each layout position of a webpage, the understanding degree of professional terms, the attention degree of popular vocabularies, the sensitive tolerance degree and the like of the released user on the target landing page, and determining the form of each dynamic information component in the target landing page based on the analysis result, Position, size, tone, control target landing page and carry out the prerendering to show the dynamic effect of thousand people thousand faces to different input users.
And step 404, sending the layout parameters to the terminal equipment corresponding to the release user, so that the terminal equipment performs page rendering on the target landing page according to the layout parameters, and displaying the page of the target landing page.
Specifically, after the terminal device obtains the layout parameters corresponding to the target landing page, the terminal device may perform page rendering on the form, position, size, hue, and the like of the dynamic information component in the target landing page according to the determined layout parameters, so as to obtain the page of the target landing page. Therefore, the page of the target landing page matched with the user requirement can be provided by combining the individual difference of the user, namely, the dynamic display effect of thousands of people and thousands of faces is realized, namely, the display form of the page of the target landing page is not fixed any more but varies from person to person.
It should be understood that, in order to adapt to different states of different terminals, users design landing pages with different display states for different terminals in the process of designing landing pages of a service to be promoted, that is, service promotion is required to design a plurality of landing pages according to terminal forms, the landing page design cost is high, and for users who release the same type of terminal equipment, the display forms of the released landing pages are solidified, and the displayed landing pages may not meet the user requirements, so that the promotion effect is poor. Therefore, in order to present a page of a personalized target landing page satisfying user requirements to the delivering user in combination with the individual user characteristics of the delivering user and the type of terminal used by the delivering user, as an exemplary embodiment, after delivering the target landing page to the delivering user, i.e., after step 302, as shown in fig. 5, the method may further include:
As an exemplary embodiment, the type of terminal used by the delivering user may be determined according to the presentation request. That is, the presentation request includes terminal device information that is associated with the terminal type used by the delivering user.
The terminal device information may include, but is not limited to, information such as a device model and a manufacturer of the terminal device, and this implementation is not limited thereto.
The terminal type may include a personal computer, a tablet computer, a portable device, a smart phone, and the like, which is not limited in this embodiment.
And step 504, determining the layout parameters of the target landing page according to the data of the feature tag and the terminal type.
The layout parameters of the target landing page comprise attribute information of the dynamic information component in the target landing page.
The attribute parameters of the state information component may include, but are not limited to, a shape, a position, a size, a hue, and the like of the dynamic information component, and may further include other information, which is not limited in this embodiment.
It should be noted that, in different application scenarios, the manner of determining the layout parameters of the target landing page is different according to the data of the feature tag and the terminal type, which is exemplified as follows:
as an example, determining layout parameters of the target landing page according to the data of the feature tag and the terminal type may include: the layout parameters of the target landing page corresponding to the data of the feature tag and the type of the terminal can be determined according to the corresponding relationship among the pre-stored data of the feature tag, the type of the terminal and the layout parameters of the target landing page.
As another example, determining layout parameters of the target landing page according to the data of the feature tag and the terminal type may include: determining the parameter value of a preset index item according to the data of the feature tag; and determining the layout parameters of the target landing page according to the parameter values of the index items and the terminal type.
The preset index item is used for determining the layout parameters of the landing page.
The index items may include, but are not limited to, a factor of attention of the user to the field to which the landing page belongs, a product preference factor, a reading time, a preference color factor, a factor of attention of each layout position of the web page, a professional term comprehension degree, a popular vocabulary attention degree, a sensitivity-to-use tolerance degree, and the like.
Specifically, when a display request of a target landing page displayed by a releasing user is received, combining user portrait data of the releasing user, analyzing the user portrait (multi-dimensional data such as age, sex, consumption capacity, favorite products, attention fields, advertisement attitude, color preference, information acquisition way, reading way, health state, leisure hobby, trip way, family condition, diet preference and the like of the user) based on the user portrait big data of the releasing user in combination with an artificial intelligence technology to obtain the attention coefficient, the product preference coefficient, the reading time, the favorite color coefficient, the attention coefficient of each layout position of a webpage, the understanding degree of professional terms, the attention degree of popular vocabularies, the sensitivity tolerance and the like of the releasing user to the field of the target landing page, and based on the analysis result and the terminal type obtained by analysis, the form, the position, the size and the color tone of each dynamic information component in the target landing page are determined, and the target landing page is controlled to be pre-rendered, so that the dynamic effect of thousands of people and thousands of faces is shown for different users.
And 505, sending the layout parameters to the terminal equipment corresponding to the release user, so that the terminal equipment performs page rendering on the target landing page according to the layout parameters, and displaying the page of the target landing page.
In this embodiment, in the process of displaying the page of the target landing page to the delivering user, the layout parameters of the target landing page are determined by combining the user portrait data of the delivering user and the terminal type used by the delivering user, and the layout parameters are sent to the terminal device corresponding to the delivering user, so that the terminal device performs page rendering on the attributes such as form, position, size, hue and the like of each dynamic information component in the target landing page according to the layout parameters of the target landing page, so as to obtain the page of the target landing page. Therefore, the display state of the target landing page can be adjusted by combining the terminal type and the user portrait data, the requirements of different landing page display states provided for different users are met, the displayed landing page has high degree of fit with the page requirements needed by the users, and the popularization effect can be further improved.
Based on the above embodiments, in order to further improve the popularization effect, as an exemplary implementation manner, after receiving a display request of a target landing page sent by a delivering user, content information displayed on the page of the target landing page may also be obtained according to user portrait data of the delivering user, and the determined content information is sent to a terminal device of the delivering user, so that the terminal device may display content recommendation with high attention of the delivering user on the page of the landing page, and further, the popularization effect may be further improved.
Specifically, after a display request of a target landing page sent by a releasing user is received, user portrait data of the releasing user is obtained, wherein the user portrait data is marked with a feature tag; according to the data of the characteristic tags, determining layout parameters of the target landing page, determining content information displayed on the page of the target landing page according to the data of the characteristic tags, and sending the layout parameters and the content information to terminal equipment of a release user, so that the terminal equipment displays the page of the landing page on a screen of the terminal equipment according to the layout parameters and the content information. Therefore, content recommendation with high user attention can be displayed on the page of the landing page, and the popularization effect can be further improved.
In order to clearly illustrate the landing page generation method of the present application, the landing page generation method of the embodiment is described below with reference to fig. 6, where it should be noted that fig. 6 is described by taking the landing page generation method as an example applied to a landing page design system. As shown in fig. 6.
The overall flow of the technical scheme of the landing page generation method is schematically shown as follows:
firstly, analysis is carried out based on the collected landing page styles so as to obtain landing pages configured based on the dynamic informatization component.
Specifically, the landing page styles are collected and analyzed, polymorphic dynamic informatization components are obtained according to the analysis results, and landing pages configured based on the dynamic informatization components are obtained according to the dynamic informatization components.
And then pushing the personalized initialization landing page to the user.
Specifically, the promotion data of the user is collected, and the collected promotion data is analyzed to obtain the landing page design style of the user. And then, when the user needs to design the landing page, pushing the personalized initial landing page to the user according to the landing page design style of the user.
Analyzing the collected promotional data specifically includes: extracting (extract), interactive conversion (transform) and loading (load) are carried out on the popularization data to obtain the popularization data meeting the requirements, and the popularization data meeting the requirements are analyzed through machine learning and data analysis to obtain the landing page design style of the user.
After the user obtains the recommended initialized landing page, the form of the initialized landing page recommended by the user is supplemented with information or slightly adjusted, so that a high-value target landing page meeting the current service promotion requirement is obtained.
And then, delivering the target landing page to the corresponding delivery user according to the service promotion requirement.
And finally, determining the display content on the page of the target landing page by combining the user portrait data of the launched user.
Specifically, in order to improve the popularization effect, when a releasing user sends a request for displaying a target landing page, user portrait data of the releasing user is obtained, reading habit information and information preference of the releasing user are determined according to the user portrait data, display content on the target landing page is obtained according to the reading habit information and the information preference, and the corresponding display content is controlled to be displayed on the target landing page.
Specifically, user portrait data of the releasing user is analyzed through an artificial intelligence analysis technology to obtain information preference and reading habit information of the releasing user, display content displayed on the target landing page is determined according to the information preference and the reading habit information, and the display content is controlled to be displayed on a corresponding dynamic information component of the target landing page.
It should be understood that, because the display content on the target landing page is obtained by analyzing the portrait data of the user, the content displayed on the target landing page better meets the information requirement of the user, and the service promotion effect can be further improved.
In order to implement the above embodiment, the present application further provides a landing page generation apparatus.
Fig. 7 is a schematic structural diagram of a landing page generation apparatus according to an embodiment of the present application.
As shown in fig. 7, the landing page generating apparatus includes a first receiving module 110, a recommending module 120, a first obtaining module 130, and a generating module 140, where:
the first receiving module 110 is configured to receive a landing page generation request sent by a user, where the landing page generation request includes a service type of a service to be promoted.
A recommending module 120 for recommending the initialized landing page to the user according to the service type
The first obtaining module 130 is configured to update the configuration information of the initialized landing page according to an editing operation of the user on the initialized landing page.
And the generating module 140 is configured to generate a target landing page corresponding to the service to be promoted according to the updated configuration information.
In an embodiment of the present application, initializing landing pages includes a dynamic information component, and the first obtaining module 130 is specifically configured to: acquiring the editing operation of a user on a dynamic informationized component in an initialized landing page; and updating the configuration information of the initialized landing page according to the editing operation.
The landing page generation device of the embodiment of the application recommends the initialized landing page for the user according to the service type of the service to be promoted provided by the user, updates the configuration information of the initialized landing page according to the editing operation of the user on the initialized landing page, and generates the target landing page corresponding to the service to be promoted according to the updated configuration information. Therefore, the user can quickly obtain the landing page corresponding to the promotion service without depending on professionals, and in the process of designing the landing page of the service to be promoted, the user can freely edit the recommended landing page according to requirements, so that the personalized requirements of the user for editing the landing page are met.
In an embodiment of the present application, in order to recommend a more accurate initialization landing page to a user and reduce the satisfaction of the user to adjust the landing page, on the basis of the embodiment of the apparatus shown in fig. 7, as shown in fig. 8, the apparatus may further include:
and a second obtaining module 150, configured to obtain historical usage data of the target landing page corresponding to the service type and the user.
And the adjusting module 160 is configured to adjust the initialized landing page according to the historical usage data of the target landing page.
The recommendation module 120 is specifically configured to: and recommending the adjusted initialization landing page to the user.
In an embodiment of the present application, the adjusting module 160 is specifically configured to: performing common analysis on all historical target landing pages in the historical use data of the target landing pages to obtain common data of all historical target landing pages; and adjusting the initialized landing page according to the common data.
In an embodiment of the present application, the adjusting module 160 is specifically configured to: determining the use times of history of each historical target landing page used by a user before according to the historical use data of the target landing page; determining candidate landing pages according to the historical use times of each historical target landing page, wherein the candidate landing pages are the historical target landing pages with the highest use times; and taking the candidate landing page as an initialization landing page.
In an implementation of the present application, in order to accurately promote a service to be promoted to a user, on the basis of the embodiment of the apparatus shown in fig. 8, as shown in fig. 9, the apparatus may further include:
the first determining module 170 is configured to determine, according to the service type, an issuing user of the service to be promoted.
And the releasing module 180 is used for releasing the target landing page to a releasing user.
In an embodiment of the present application, on the basis of the embodiment of the apparatus shown in fig. 9, as shown in fig. 10, the apparatus may further include:
and the second receiving module 190 is configured to receive a display request of the target landing page sent by the drop user.
A third obtaining module 210, configured to obtain user portrait data of a released user, where the user portrait data is marked with a feature tag.
And a second determining module 220, configured to determine layout parameters of the target landing page according to the data of the feature tag.
The sending module 230 is configured to send the layout parameter to the terminal device corresponding to the drop user, so that the terminal device performs page rendering on the target landing page according to the layout parameter, and displays the page of the target landing page.
In one embodiment of the present application, as shown in fig. 10, the apparatus may further include:
and a fourth obtaining module 240, configured to obtain a terminal type used by the delivering user.
The second determining module 220 is specifically configured to: and determining the layout parameters of the target landing page according to the data of the characteristic tags and the terminal type.
In an embodiment of the present application, the second determining module 220 is specifically configured to: determining the parameter value of a preset index item according to the data of the feature tag; and determining the layout parameters of the target landing page according to the parameter values of the index items, wherein the layout parameters of the target landing page comprise the attribute information of the dynamic information components in the target landing page.
It should be noted that the explanation of the embodiment of the landing page generation method is also applicable to the landing page generation apparatus of this embodiment, and details are not repeated here.
In order to implement the above embodiments, the present application also proposes a non-transitory computer-readable storage medium, which when executed by a processor, enables the landing page generation method shown in the above embodiments to be performed.
In order to implement the foregoing embodiments, the present application further provides a computer program product, which when executed by an instruction processor in the computer program product, executes the landing page generation method shown in the foregoing embodiments.
Fig. 11 is a schematic hardware structure diagram of a server for executing the landing page generation method according to an embodiment of the present application, and as shown in fig. 11, the server includes:
one or more processors 810 and a memory 820, one processor 810 being illustrated in FIG. 11.
The server may further include: an input device 830 and an output device 840.
The processor 810, the memory 820, the input device 830, and the output device 840 may be connected by a bus or other means, such as the bus connection in fig. 11.
The memory 820 is a non-transitory computer readable storage medium, and can be used for storing non-transitory software programs, non-transitory computer executable programs, and modules, such as program instructions/modules corresponding to the billing processing method based on speech recognition in the embodiments of the present application. The processor 810 executes various functional applications of the server and data processing by executing the non-transitory software programs, instructions, and modules stored in the memory 820, that is, implements the landing page generation method in the above method embodiment.
The memory 820 may include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required for at least one function; the storage data area may store data created from use of the billing processing device based on voice recognition, and the like. Further, the memory 820 may include high speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, memory 820 optionally includes memory located remotely from processor 810, which may be connected to a speech recognition based billing processing device via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The input device 830 may receive input numeric or character information and generate key signal inputs related to user settings and function control of the billing processing device based on voice recognition. The output device 840 may include a display device such as a display screen.
One or more modules are stored in the memory 820 and, when executed by the one or more processors 810, perform the landing page generation method of any of the method embodiments described above.
The product can execute the method provided by the embodiment of the application, and has the corresponding functional modules and beneficial effects of the execution method. For technical details that are not described in detail in this embodiment, reference may be made to the methods provided in the embodiments of the present application.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present application, "plurality" means at least two, e.g., two, three, etc., unless specifically limited otherwise.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing steps of a custom logic function or process, and alternate implementations are included within the scope of the preferred embodiment of the present application in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (electronic device) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. If implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc. Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
Claims (20)
1. A landing page generation method is characterized by comprising the following steps:
receiving a landing page generation request sent by a user, wherein the landing page generation request comprises a service type of a service to be promoted;
recommending an initialization landing page to the user according to the service type;
updating the configuration information of the initialized landing page according to the editing operation of the user on the initialized landing page;
and generating a target landing page corresponding to the service to be promoted according to the updated configuration information.
2. The method of claim 1, wherein the initializing landing page comprises a dynamic information component, and wherein updating the configuration information of the initializing landing page according to the user's editing operation on the initializing landing page comprises:
acquiring the editing operation of the user on the dynamic informationized component in the initialized landing page;
and updating the configuration information of the initialized landing page according to the editing operation.
3. The method of claim 1, further comprising:
acquiring historical use data of a target landing page corresponding to the service type and the user;
before recommending the initialization landing page to the user according to the service type, the method further comprises the following steps:
adjusting the initialized landing page according to the historical use data of the target landing page;
the recommending initialization landing page to the user comprises:
and recommending the adjusted initialization landing page to the user.
4. The method of claim 2, wherein said adjusting the initialized landing page according to the target landing page historical usage data comprises:
performing common analysis on all historical target landing pages in the historical use data of the target landing pages to obtain common data of all historical target landing pages;
and adjusting the initialized landing page according to the common data.
5. The method of claim 2, wherein said adjusting the initialized landing page according to the target landing page historical usage data comprises:
determining the use times of history of each historical target landing page used by the user before according to the historical use data of the target landing page;
determining candidate landing pages according to the historical use times of each historical target landing page, wherein the candidate landing pages are the historical target landing pages with the highest use times;
and taking the candidate landing page as the initialization landing page.
6. The method of any one of claims 1-5, further comprising:
determining the releasing users of the service to be promoted according to the service type;
and delivering the target landing page to the delivery user.
7. The method of claim 6, further comprising, after said delivering said target landing page to said delivering user:
receiving a display request of the target landing page sent by the releasing user;
acquiring user portrait data of the user, wherein the user portrait data is marked with a feature tag;
determining layout parameters of the target landing page according to the data of the feature tag;
and sending the layout parameters to terminal equipment corresponding to the release user, so that the terminal equipment performs page rendering on the target landing page according to the layout parameters and displays the page of the target landing page.
8. The method of claim 7, further comprising:
acquiring the type of a terminal used by the release user;
the determining the layout parameters of the target landing page according to the data of the feature tag comprises:
and determining the layout parameters of the target landing page according to the data of the feature tag and the terminal type.
9. The method of claim 7, wherein determining layout parameters of the target landing page from the data of the feature tag comprises:
determining a parameter value of a preset index item according to the data of the feature tag;
and determining the layout parameters of the target landing page according to the parameter values of the index items, wherein the layout parameters of the target landing page comprise the attribute information of the dynamic information component in the target landing page.
10. A landing page generating apparatus, comprising:
the system comprises a first receiving module, a second receiving module and a third receiving module, wherein the first receiving module is used for receiving a landing page generation request sent by a user, and the landing page generation request comprises a service type of a service to be promoted;
the recommending module is used for recommending an initialization landing page to the user according to the service type;
the first acquisition module is used for updating the configuration information of the initialized landing page according to the editing operation of the user on the initialized landing page;
and the generating module is used for generating a target landing page corresponding to the service to be promoted according to the updated configuration information.
11. The apparatus of claim 10, wherein the initializing landing page comprises a dynamic informatization component, and the first obtaining module is specifically configured to:
acquiring the editing operation of the user on the dynamic informationized component in the initialized landing page;
and updating the configuration information of the initialized landing page according to the editing operation.
12. The apparatus of claim 10, further comprising:
the second acquisition module is used for acquiring historical use data of the target landing page corresponding to the service type and the user;
the adjusting module is used for adjusting the initialized landing page according to the historical use data of the target landing page;
the recommendation module is specifically configured to:
and recommending the adjusted initialization landing page to the user.
13. The apparatus of claim 12, wherein the adjustment module is specifically configured to:
performing common analysis on all historical target landing pages in the historical use data of the target landing pages to obtain common data of all historical target landing pages;
and adjusting the initialized landing page according to the common data.
14. The apparatus of claim 12, wherein the adjustment module is specifically configured to:
determining the use times of history of each historical target landing page used by the user before according to the historical use data of the target landing page;
determining candidate landing pages according to the historical use times of each historical target landing page, wherein the candidate landing pages are the historical target landing pages with the highest use times;
and taking the candidate landing page as the initialization landing page.
15. The apparatus of any of claims 10-14, further comprising:
the first determining module is used for determining the releasing users of the service to be promoted according to the service type;
and the releasing module is used for releasing the target landing page to the releasing user.
16. The apparatus of claim 15, further comprising:
the second receiving module is used for receiving the display request of the target landing page sent by the releasing user;
the third acquisition module is used for acquiring user portrait data of the release user, wherein the user portrait data is marked with a feature tag;
the second determining module is used for determining the layout parameters of the target landing page according to the data of the feature tag;
and the sending module is used for sending the layout parameters to the terminal equipment corresponding to the releasing user so that the terminal equipment can perform page rendering on the target landing page according to the layout parameters and display the page of the target landing page.
17. The apparatus of claim 16, further comprising:
a fourth obtaining module, configured to obtain a terminal type used by the release user;
the second determining module is specifically configured to:
and determining the layout parameters of the target landing page according to the data of the feature tag and the terminal type.
18. The apparatus of claim 16, wherein the second determining module is specifically configured to:
determining a parameter value of a preset index item according to the data of the feature tag;
and determining the layout parameters of the target landing page according to the parameter values of the index items, wherein the layout parameters of the target landing page comprise the attribute information of the dynamic information component in the target landing page.
19. A server, comprising a processor and a memory;
wherein the processor executes a program corresponding to the executable program code by reading the executable program code stored in the memory, for implementing the landing page generation method of any one of claims 1 to 9.
20. A non-transitory computer-readable storage medium having stored thereon a computer program, wherein the computer program, when executed by a processor, implements the landing page generation method of any of claims 1-9.
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