CN111831893B - Floor page generation method, floor page generation device and server - Google Patents
Floor page generation method, floor page generation device and server Download PDFInfo
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Abstract
The application discloses a floor page generation method, a floor page generation device and a server, wherein the method comprises the following steps: receiving a landing page generation request sent by a user, wherein the landing page generation request comprises a service type of a service to be promoted; recommending an initialization landing page to a user according to the service type; updating configuration information of the initialized landing page according to editing operation of a user on the initialized landing page; and generating a target landing page corresponding to the service to be promoted according to the updated configuration information. Therefore, the user can quickly obtain the landing page corresponding to the popularization service without depending on professionals, and in the process of designing the landing page of the service to be popularized, the user can freely edit the recommended landing page according to the requirements, so that the personalized requirements of editing the landing page by the user are met.
Description
Technical Field
The present disclosure relates to the field of information technologies, and in particular, to a method, an apparatus, and a server for generating a landing page.
Background
Currently, advertisement landing pages are receiving more and more attention. The advertisement landing page is usually embedded in a video or a webpage, and an interface of the advertisement landing page is displayed to a user after the user clicks a related link.
In the related art, the landing page of the user is usually designed by the help of a professional, but the design period of the method is long, manpower and material resources are consumed, the pertinence of the designed landing page is relatively strong, for example, the landing page can only aim at one project or one product, the universality is poor, and the user cannot modify the landing page according to the requirement. Therefore, how to facilitate users to quickly obtain landing pages corresponding to popularization business is a technical problem to be solved in the present day.
Disclosure of Invention
The present application aims to solve, at least to some extent, one of the technical problems in the related art.
Therefore, a first object of the present application is to provide a landing page generation method, so that a user can quickly obtain a landing page corresponding to a popularization service without relying on a professional, and in the process of designing the landing page of the service to be popularized, the user can freely edit the recommended landing page according to the requirement, thereby meeting the personalized requirement of editing the landing page by the user.
A second object of the present application is to provide a landing page generating apparatus.
A third object of the present application is to propose a server.
A fourth object of the present application is to propose a non-transitory computer readable storage medium.
A fifth object of the present application is to propose a computer programme product.
To achieve the above object, an embodiment of a first aspect of the present application provides a landing page generating method, including: receiving a landing page generation request sent by a user, wherein the landing page generation request comprises a service type of a service to be promoted; recommending an initialization landing page to the user according to the service type; updating configuration information of the initialized landing page according to the editing operation of the user on the initialized landing page; and generating a target landing page corresponding to the service to be promoted according to the updated configuration information. According to the floor page generation method, according to the service type of the service to be promoted provided by the user, the initialized floor page is recommended to the user, the configuration information of the initialized floor page is updated according to the editing operation of the user on the initialized floor page, and the target floor page corresponding to the service to be promoted is generated according to the updated configuration information. Therefore, the user can quickly obtain the landing page corresponding to the popularization service without depending on professionals, and in the process of designing the landing page of the service to be popularized, the user can freely edit the recommended landing page according to the requirements, so that the personalized requirements of editing the landing page by the user are met.
To achieve the above object, an embodiment of a second aspect of the present application provides a landing page generating device, including: the first receiving module is used for receiving a landing page generation request sent by a user, wherein the landing page generation request comprises a service type of a service to be promoted; the recommending module is used for recommending an initialization landing page to the user according to the service type; the first acquisition module is used for updating the configuration information of the initialized landing page according to the editing operation of the user on the initialized landing page; and the generating module is used for generating a target landing page corresponding to the service to be promoted according to the updated configuration information.
According to the floor page generation device, according to the service type of the service to be promoted provided by the user, an initialization floor page is recommended to the user, the configuration information of the initialization floor page is updated according to the editing operation of the user on the initialization floor page, and the target floor page corresponding to the service to be promoted is generated according to the updated configuration information. Therefore, the user can quickly obtain the landing page corresponding to the popularization service without depending on professionals, and in the process of designing the landing page of the service to be popularized, the user can freely edit the recommended landing page according to the requirements, so that the personalized requirements of editing the landing page by the user are met.
To achieve the above object, an embodiment of a third aspect of the present application provides a server, including: a processor and a memory; wherein the processor runs a program corresponding to the executable program code by reading the executable program code stored in the memory for realizing the landing page generation method as described in the above embodiments.
In order to achieve the above object, a fourth aspect of the present application proposes a non-transitory computer-readable storage medium that when executed by a processor implements the landing page generation method as described in the above embodiments.
In order to achieve the above object, an embodiment of a fifth aspect of the present application proposes a computer program product comprising a computer program which, when executed by a processor, implements a landing page generation method as described in the above embodiment.
Additional aspects and advantages of the application will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the application.
Drawings
The foregoing and/or additional aspects and advantages of the present application will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings, in which:
FIG. 1 is a flow chart of a landing page generation method according to one embodiment of the present application;
FIG. 2 is a flow chart of a landing page generation method according to another embodiment of the present application;
FIG. 3 is a flow chart of a landing page generation method according to another embodiment of the present application;
FIG. 4 is a flow chart of a landing page generation method according to another embodiment of the present application;
FIG. 5 is a flow chart of a landing page generation method according to another embodiment of the present application;
FIG. 6 is a flowchart of a landing page generation method according to one specific embodiment of the present application;
FIG. 7 is a schematic view of a structure of a landing page generating apparatus according to an embodiment of the present application;
fig. 8 is a schematic structural view of a landing page generation apparatus according to another embodiment of the present application;
fig. 9 is a schematic structural view of a landing page generation apparatus according to another embodiment of the present application;
fig. 10 is a schematic structural view of a landing page generation apparatus according to another embodiment of the present application;
fig. 11 is a schematic hardware structure of a server for executing the landing page generation method according to an embodiment of the present application.
Detailed Description
Embodiments of the present application are described in detail below, examples of which are illustrated in the accompanying drawings, wherein the same or similar reference numerals refer to the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the drawings are exemplary and intended for the purpose of explaining the present application and are not to be construed as limiting the present application.
The following describes a floor page-based generation method, a floor page-based generation device and a floor page-based generation server according to the embodiment of the application with reference to the accompanying drawings.
Fig. 1 is a flowchart of a landing page generation method according to one embodiment of the present application.
As shown in fig. 1, the landing page generation method may include:
step 101, receiving a landing page generation request sent by a user, wherein the landing page generation request comprises a service type of a service to be promoted.
Here, the landing page generation method of this embodiment is configured in a landing page generation apparatus, which may be configured in a server.
The user in the embodiment of the present application may be a service promoter, or may be a person having a service promotion requirement, which is not limited in this implementation.
That is, a service provider or a person who has a service popularization requirement can quickly obtain a target landing page corresponding to a service to be promoted by the landing page generation method of the embodiment.
And 102, recommending an initialization landing page to a user according to the service type.
In order to meet the requirement that the designed landing page can be subsequently adapted to different forms of different terminals, the requirement that a user designs a plurality of landing pages according to the forms of the terminals is reduced, and in one embodiment of the application, the initialization landing page can comprise a dynamic informatization component.
The dynamic informatization component in the embodiment of the application may refer to a component whose attribute information can be dynamically adjusted according to the terminal type of the user and the user portrait data.
The attribute information of the dynamic informationized component may include, but is not limited to, a form, a position, a size, a tone, and the like of the dynamic informationized component, and may also include other information, which is not limited by the embodiment.
And step 103, updating the configuration information of the initialized landing page according to the editing operation of the user on the initialized landing page.
In one embodiment of the present application, the step 103 may include: acquiring editing operation of a user on the dynamic informatization component; and updating the configuration information of the initialized landing page according to the editing operation.
As an exemplary implementation mode, after pushing the initialized landing page according to the service type of the service to be promoted provided by the user, the user can judge whether the initialized landing page has own promotion service requirement or not, and if the requirements are not met, the user can adjust a dynamic informatization component in the initialized landing page according to the promotion service requirement so as to obtain the landing page meeting the expected promotion display effect.
The editing operation may include typesetting setting, deleting setting, modifying setting, adding service data related to the service to be promoted on the dynamic informatization component, and the like, which is not limited in this embodiment. That is, the user may slightly adjust the typesetting of the dynamic informationized components in the initialized floor page according to the service promotion requirement, delete some dynamic informationized components in the initialized floor page according to the service promotion requirement, and newly add the dynamic informationized components according to the service promotion requirement, or add service data related to the service to be promoted on the dynamic informationized components.
And 104, generating a target landing page corresponding to the service to be promoted according to the updated configuration information.
It is to be understood that after the initialized landing page is provided for the user, the user can fill the service data related to the popularization service in the initialized landing page according to the service data of the service to be promoted, and adjust the initialized landing page to obtain the target landing service corresponding to the popularization service. That is, after the user obtains the recommended initialized landing page, the user can quickly obtain the high-value target landing page by only supplementing or slightly adjusting information according to the form of the existing recommended landing page.
According to the floor page generation method, according to the service type of the service to be promoted provided by the user, the initialized floor page is recommended to the user, the configuration information of the initialized floor page is updated according to the editing operation of the user on the initialized floor page, and the target floor page corresponding to the service to be promoted is generated according to the updated configuration information. Therefore, the user can quickly obtain the landing page corresponding to the popularization service without depending on professionals, and in the process of designing the landing page of the service to be popularized, the user can freely edit the recommended landing page according to the requirements, so that the personalized requirements of editing the landing page by the user are met.
Based on the above embodiment, in order to provide the user with the polymorphic configurable dynamic informationized component, before receiving the landing page generation request sent by the user, a huge amount of landing page patterns corresponding to the service types of the service to be promoted may be collected, and the components in the collected huge amount of landing page patterns may be analyzed based on the information display manner and the user information reading habit, so as to obtain the polymorphic configurable dynamic informationized component. Then, an initialization landing page is constructed according to the dynamic informatization component obtained through analysis, so that the initialization landing page can be conveniently provided for a user, the trouble of manually designing the landing page by the user is reduced, and the time cost of obtaining the landing page of the service to be promoted by the user is further reduced.
It should be understood that, for a user, the landing pages used by different users in promoting the service generally have their respective design styles of the landing pages, so, in order to provide the initialized landing page for the user more accurately, as an exemplary implementation manner, after receiving the landing page generation request sent by the user, the design style of the landing page corresponding to the service type by the user may be obtained according to the service type to be promoted, and the initialized landing page recommended to the user may be obtained according to the design style of the landing page and the service type.
As one possible implementation manner, the initialized landing page corresponding to the identification information of the user, the design style of the landing page and the service type may be obtained according to the pre-stored correspondence between the identification information of the user, the design style of the landing page, the service type and the landing page.
The method is characterized in that the pre-stored identification information of the users, the design style of the landing page, the service type and the corresponding relation among the landing page are pre-established by analyzing popularization data in the industry and own service style data of each user.
The promotion data may include, but is not limited to, a service field to which the promotion service belongs, a landing page of the promotion service, and the like.
The business style data refers to design style data of landing pages corresponding to the corresponding business popularization.
The embodiment of the application provides another landing page generation method, which is a further extension and optimization of the method shown in fig. 1.
Fig. 2 is a flowchart of a landing page generation method according to another embodiment of the present application.
As shown in fig. 2, the landing page generation method may include:
step 201, receiving a landing page generation request sent by a user, where the landing page generation request includes a service type of a service to be promoted.
Step 202, acquiring historical usage data of a target landing page corresponding to the service type and the user.
And 203, acquiring an initialization landing page recommended to a user according to the service type.
Wherein initializing the landing page includes a dynamic informatization component.
Step 204, according to the historical usage data of the target landing page, the initialization landing page is adjusted.
It should be understood that, in different application scenarios, the manner of adjusting the initialized landing page according to the historical usage data of the target landing page is different, for example, as follows:
as an example, adjusting the initialization landing page according to the initialization landing page history usage data may include: carrying out commonality analysis on all historical target landing pages in the historical use data of the target landing pages to obtain commonality data of all historical target landing pages; and adjusting the initialized landing page according to the commonality data.
As another example, adjusting the initialization landing page according to the target landing page historical usage data may include: according to the historical use data of the target landing pages, determining the use times of each historical target landing page history used by a user before; and determining a candidate landing page according to the use times of each history target landing page history, and taking the candidate landing page as an initialization landing page.
The candidate landing page is the historical target landing page with the highest using times.
Step 205, recommending the adjusted initialized landing page to the user.
Step 206, obtaining the editing operation of the user on the dynamic informatization component in the adjusted initialized landing page, and updating the configuration information of the initialized landing page according to the editing operation.
And step 207, generating a target landing page corresponding to the service to be promoted according to the updated configuration information.
Based on the foregoing embodiment, in order to accurately popularize a service to be promoted to a user, as an exemplary embodiment, after generating, according to updated configuration information, a target landing page corresponding to the service to be promoted, as shown in fig. 3, on the basis shown in fig. 1 or fig. 2, the method may further include:
step 301, determining a service delivery user to be promoted according to the service type.
Step 302, a target landing page is launched to a launching user.
In this embodiment, in combination with the service type of the service to be promoted, the delivery user corresponding to the service to be promoted is determined, and the target landing page is delivered to the delivery user. Therefore, the service type is combined to accurately determine the throwing user of the target landing page, so that service popularization is targeted, and the service popularization conversion rate can be improved.
It should be noted that, after the target landing page is thrown to the throwing user, the throwing user may display the page of the target landing page by triggering the link of the target landing page, however, in the related art, since the display form of the landing page thrown to the throwing user is cured, the online environment, the reading mode, and the like of the throwing user of the landing page are not combined to perform page layout and information reorganization, so that the user display effect of the page of the landing page displayed to the throwing user is poor, and the popularization conversion rate is low.
Therefore, in order to display the page of the personalized target landing page meeting the user requirement to the user in combination with the individual user characteristics of the user, the promotion conversion efficiency is further improved, and as an exemplary embodiment, after the target landing page is launched to the user, that is, after step 302, as shown in fig. 4, the method may further include:
step 401, receiving a display request of a target landing page sent by a throwing user.
Step 402, user portrait data of a user is obtained, and the user portrait data is marked with a feature tag.
The feature tags may include, but are not limited to, age, gender, consumption ability, favorite products, field of interest, advertising attitudes, color preferences, information acquisition pathways, reading patterns, health status, leisure hobbies, travel patterns, family conditions, dietary preferences, and the like.
Step 403, determining layout parameters of the target landing page according to the data of the feature tag.
The layout parameters of the target landing page may include, but are not limited to, attribute information of the dynamic informationized components in the target landing page, and may also include other data, which is not limited by the embodiment.
The attribute information of the dynamic informationized component may include, but is not limited to, a form, a position, a size, a tone, and the like of the dynamic informationized component, and may also include other information, which is not limited by the embodiment.
In the different application scenarios, the manner of determining the layout parameters of the target landing page according to the data of the feature tag is different, for example, as follows:
as an example, determining layout parameters of the target landing page from the data of the feature tag may include: the layout parameters of the target landing page corresponding to the data of the feature tag may be determined according to the correspondence between the pre-stored data of the feature tag and the layout parameters of the target landing page.
As another example, determining layout parameters of the target landing page from the data of the feature tag may include: determining a parameter value of a preset index item according to the data of the feature tag; and determining the layout parameters of the target landing page according to the parameter values of the index items.
Wherein the preset index item refers to an index item for use in relation to determining layout parameters of the landing page.
The index item may include, but is not limited to, attention coefficient, product preference coefficient, reading duration, preference color coefficient, attention coefficient of each layout position of the webpage, understanding degree of the professional term, attention degree of popular vocabulary, sensitivity for tolerance, and the like of the user in the field of the landing page.
Specifically, when a display request of a target landing page displayed by a user is received, according to user portrait data of the user, based on user portrait big data of the user, and by combining an artificial intelligence technology, analysis is performed on the user portrait (multidimensional data such as age, gender, consumption capability, favorite products, attention area, advertisement attitude, color preference, information acquisition path, reading mode, health state, leisure hobbies, travel mode, family condition, diet preference and the like of the user) so as to obtain parameter data such as attention coefficient, product hobby coefficient, reading duration, hobby color coefficient, attention degree coefficient of each layout position of a webpage, understanding degree of professional terms, popular vocabulary attention degree, sensitivity and tolerance of each dynamic informationized component in the target landing page, and based on the analysis result, the form, position, size and tone of the target landing page are determined, and the target landing page is controlled to be prerendered, so that thousands of dynamic effects are displayed on different users.
And step 404, sending layout parameters to terminal equipment corresponding to the release user, so that the terminal equipment performs page rendering on the target landing page according to the layout parameters, and displaying the page of the target landing page.
Specifically, after the terminal device obtains the layout parameters corresponding to the target landing page, the terminal device may perform page rendering on the form, the position, the size, the tone, and the like of the dynamic informationized component in the target landing page according to the determined layout parameters, so as to obtain the page of the target landing page. Therefore, the individual difference of the users can be combined, and the page of the target landing page which is matched with the needs of the users can be provided, namely, the dynamic display effect of thousands of people is realized, namely, the display form of the page of the target landing page is not fixed any more, but varies from person to person.
It should be understood that, in order to adapt to different states of different terminals, in the process of designing landing pages of a service to be promoted, users usually design landing pages with different showing states for different terminals, that is, service promotion is required to design a plurality of landing pages according to terminal forms, the landing page design cost is high, and for a user who puts in the same type of terminal equipment, the showing form of the landing page put in is solidified, the page of the landing page to be shown may not meet the user requirement, and thus the promotion effect is poor. Thus, in order to display to the delivery user, in combination with the individual user characteristics of the delivery user and the type of terminal used by the delivery user, a page of the personalized target landing page that meets the user requirements, as an exemplary embodiment, after the delivery of the target landing page to the delivery user, i.e. after step 302, as shown in fig. 5, the method may further comprise:
Step 501, receiving a display request of a target landing page sent by a throwing user.
Step 502, user portrait data of a user is obtained, and the user portrait data is marked with a feature tag.
Step 503, obtaining the terminal type used by the user.
As an exemplary embodiment, the type of terminal used by the delivering user may be determined based on the presentation request. That is, the presentation request includes terminal device information for determining the type of terminal used by the delivery user.
The terminal device information may include, but is not limited to, information of a device model, a manufacturer, etc. of the terminal device, which is not limited to this implementation.
The terminal type may include a personal computer, a tablet computer, a portable device, a smart phone, etc., which is not limited in this embodiment.
And step 504, determining layout parameters of the target landing page according to the data of the feature tag and the terminal type.
Wherein the layout parameters of the target landing page include attribute information of the dynamic informationized components in the target landing page.
The attribute parameters of the state informatization component may include, but are not limited to, a form, a position, a size, a hue, etc. of the dynamic informatization component, and may also include other information, which is not limited by the embodiment.
In the different application scenarios, the manner of determining the layout parameters of the target landing page according to the data of the feature tag and the terminal type is different, for example, the following steps are illustrated:
as an example, determining the layout parameters of the target landing page according to the data of the feature tag and the terminal type may include: the layout parameters of the target landing page corresponding to the data of the feature tag and the terminal type can be determined according to the corresponding relation among the pre-stored data of the feature tag, the terminal type and the layout parameters of the target landing page.
As another example, determining the layout parameters of the target landing page according to the data of the feature tag and the terminal type may include: determining a parameter value of a preset index item according to the data of the feature tag; and determining the layout parameters of the target landing page according to the parameter values of the index items and the terminal types.
Wherein the preset index item refers to an index item for use in relation to determining layout parameters of the landing page.
The index item may include, but is not limited to, attention coefficient, product preference coefficient, reading duration, preference color coefficient, attention coefficient of each layout position of the webpage, understanding degree of the professional term, attention degree of popular vocabulary, sensitivity for tolerance, and the like of the user in the field of the landing page.
Specifically, when a display request of a display target landing page of a user is received, the user portrait data of the user is combined, based on the user portrait big data of the user, and the user portrait is analyzed by combining an artificial intelligence technology (multidimensional data such as age, sex, consumption capability, favorite products, attention area, advertising attitude, color preference, information acquisition path, reading mode, health state, leisure hobbies, travel mode, family condition, diet preference and the like of the user), the method comprises the steps of obtaining parameter data such as attention coefficients, product preference coefficients, reading time length, preference color coefficients, attention coefficients of each layout position of a webpage, understanding degree of terms, attention degree of popular words, sensitivity for tolerance and the like of a user in the field of target landing pages, determining the form, position, size and tone of each dynamic informationized component in the target landing pages based on analysis results and terminal types obtained by analysis, and controlling the target landing pages to be prerendered, so that thousands of dynamic effects are displayed for different users in the field of target landing pages.
And 505, sending layout parameters to terminal equipment corresponding to the release user, so that the terminal equipment performs page rendering on the target landing page according to the layout parameters, and displaying the page of the target landing page.
In this embodiment, in a process of displaying a page of a target landing page to a user, layout parameters of the target landing page are determined in combination with user portrait data of the user and a terminal type used by the user, and the layout parameters are sent to terminal devices corresponding to the user, so that the terminal devices render the page according to the layout parameters of the target landing page, so as to obtain the page of the target landing page. Therefore, the display state of the target landing page is adjusted by combining the terminal type and the user portrait data, the requirement of providing different forms of display states of the landing page for different throwing users is met, and meanwhile, the displayed page of the landing page and the page required by the user are high in matching degree, so that the popularization effect can be further improved.
Based on the above embodiment, in order to further improve the popularization effect, as an exemplary implementation manner, after receiving the display request of the target landing page sent by the delivering user, the content information displayed on the page of the target landing page may be further obtained according to the user portrait data of the delivering user, and the determined content information may be sent to the terminal device of the delivering user, so that the terminal device may display the content recommendation with high attention of the delivering user on the page of the landing page, and further may further improve the popularization effect.
Specifically, after receiving a display request of a target landing page sent by a user, acquiring user portrait data of the user, wherein the user portrait data is marked with a characteristic tag; according to the data of the characteristic label, determining the layout parameters of the target landing page, and according to the data of the characteristic label, determining the content information displayed on the page of the target landing page, and sending the layout parameters and the content information to the terminal equipment of the user, so that the terminal equipment displays the page of the landing page on the screen of the terminal equipment according to the layout parameters and the content information. Therefore, the content recommendation with high attention of the user can be displayed on the page of the landing page, and the popularization effect can be further improved.
In order to clearly illustrate the landing page generation method of the present application, the landing page generation method of this embodiment will be described below with reference to fig. 6, where it should be noted that fig. 6 is described by taking the application of the landing page generation method to a landing page design system as an example. As shown in fig. 6.
The whole flow of the technical scheme of the landing page generation method is schematically shown as follows:
first, analysis is performed based on the collected landing page patterns to obtain landing pages configured based on the dynamic informatization component.
Specifically, the floor page style is collected and analyzed, a multi-form dynamic informationized assembly is obtained according to an analysis result, and the floor page configured based on the dynamic informationized assembly is obtained according to the dynamic informationized assembly.
Then, a personalized initialization landing page is pushed to the user.
Specifically, the promotion data of the user are collected, and the collected promotion data are analyzed to obtain the design style of the landing page of the user. And then, when the user needs to carry out the landing page design, pushing the personalized initialized landing page to the user according to the landing page design style of the user.
Analyzing the collected promotion data specifically comprises the following steps: extracting (extract), converting (transform) and loading (load) the promotion data to obtain promotion data meeting the requirements, and analyzing the promotion data meeting the requirements through machine learning and data analysis to obtain the design style of the landing page of the user.
After the user obtains the recommended initialization landing page, the user recommended initialization landing page forms are subjected to information supplement or micro adjustment so as to obtain a high-value target landing page meeting the current service popularization requirements.
And then, putting the target landing page to the corresponding putting user according to the service popularization requirement.
And finally, combining user portrait data of the user, and determining the display content on the page of the target landing page.
Specifically, in order to improve the popularization effect, when a user to be put in sends a request for displaying a target landing page, user portrait data of the user to be put in is obtained, and according to the user portrait data, and determining reading habit information and information preference of the user, acquiring display content on the target landing page according to the reading habit information and the information preference, and controlling the display of the corresponding display content on the target landing page.
Specifically, user portrait data of the user is analyzed through an artificial intelligence analysis technology to obtain information preference and reading habit information of the user, display content displayed on a target landing page is determined according to the information preference and the reading habit information, and the display content is controlled to be displayed on a corresponding dynamic informatization component of the target landing page.
It is to be understood that, because the display content on the target landing page is obtained by analyzing the user portrait data, the content displayed on the target landing page more accords with the information requirement of the user, and the service popularization effect can be further improved.
In order to achieve the above embodiment, the present application also proposes a landing page generation device.
Fig. 7 is a schematic structural view of a landing page generation apparatus according to an embodiment of the present application.
As shown in fig. 7, the landing page generating apparatus includes a first receiving module 110, a recommending module 120, a first acquiring module 130, and a generating module 140, wherein:
the first receiving module 110 is configured to receive a landing page generation request sent by a user, where the landing page generation request includes a service type of a service to be promoted.
A recommending module 120 for recommending the initialized landing page to the user according to the service type
The first obtaining module 130 is configured to update configuration information of the initialized landing page according to an editing operation of the initialized landing page by a user.
And the generating module 140 is configured to generate a target landing page corresponding to the service to be promoted according to the updated configuration information.
In one embodiment of the present application, the initializing landing page includes a dynamic informatization component, and the first obtaining module 130 is specifically configured to: acquiring editing operation of a user on a dynamic informatization component in an initialized floor page; and updating the configuration information of the initialized landing page according to the editing operation.
According to the floor page generation device, according to the service type of the service to be promoted provided by the user, an initialization floor page is recommended to the user, the configuration information of the initialization floor page is updated according to the editing operation of the user on the initialization floor page, and the target floor page corresponding to the service to be promoted is generated according to the updated configuration information. Therefore, the user can quickly obtain the landing page corresponding to the popularization service without depending on professionals, and in the process of designing the landing page of the service to be popularized, the user can freely edit the recommended landing page according to the requirements, so that the personalized requirements of editing the landing page by the user are met.
In one embodiment of the present application, in order to recommend a more accurate initialization landing page to the user, and reduce the satisfaction of the user for adjusting the landing page, on the basis of the embodiment of the apparatus shown in fig. 7, as shown in fig. 8, the apparatus may further include:
and a second acquisition module 150, configured to acquire historical usage data of the landing page corresponding to the service type and the user.
The adjustment module 160 is configured to adjust the initializing landing page according to the historical usage data of the target landing page.
The recommendation module 120 is specifically configured to: and recommending the adjusted initialized landing page to the user.
In one embodiment of the present application, the adjustment module 160 is specifically configured to: carrying out commonality analysis on all historical target landing pages in the historical use data of the target landing pages to obtain commonality data of all historical target landing pages; and adjusting the initialized landing page according to the commonality data.
In one embodiment of the present application, the adjustment module 160 is specifically configured to: according to the historical use data of the target landing pages, determining the use times of each historical target landing page history used by a user before; determining a candidate landing page according to the use times of the history of each history target landing page, wherein the candidate landing page is the history target landing page with the highest use times; and taking the candidate landing page as an initialization landing page.
In one implementation of the present application, in order to accurately promote a service to be promoted to a user, on the basis of the embodiment of the apparatus shown in fig. 8, as shown in fig. 9, the apparatus may further include:
the first determining module 170 is configured to determine, according to the service type, a delivery user of the service to be promoted.
And the throwing module 180 is used for throwing the target landing page to the throwing user.
In one embodiment of the present application, based on the embodiment of the apparatus shown in fig. 9, as shown in fig. 10, the apparatus may further include:
and the second receiving module 190 is configured to receive a display request of the target landing page sent by the delivering user.
And a third acquisition module 210, configured to acquire user portrait data of the user, where the user portrait data is marked with a feature tag.
The second determining module 220 is configured to determine layout parameters of the target landing page according to the data of the feature tag.
The sending module 230 is configured to send layout parameters to a terminal device corresponding to the delivering user, so that the terminal device performs page rendering on the target landing page according to the layout parameters, and displays the page of the target landing page.
In one embodiment of the present application, as shown in fig. 10, the apparatus may further include:
A fourth obtaining module 240, configured to obtain a terminal type used by the delivering user.
The second determining module 220 is specifically configured to: and determining layout parameters of the target landing page according to the data of the feature tag and the terminal type.
In one embodiment of the present application, the second determining module 220 is specifically configured to: determining a parameter value of a preset index item according to the data of the feature tag; and determining the layout parameters of the target landing page according to the parameter values of the index items, wherein the layout parameters of the target landing page comprise attribute information of the dynamic informationized components in the target landing page.
It should be noted that the foregoing explanation of the embodiment of the landing page generation method is also applicable to the landing page generation apparatus of this embodiment, and will not be repeated here.
In order to implement the above-described embodiments, the present application also proposes a non-transitory computer-readable storage medium, which when executed by a processor, enables execution of the landing page generation method shown in the above-described embodiments.
In order to implement the above embodiment, the present application also proposes a computer program product that, when executed by an instruction processor in the computer program product, performs the landing page generation method shown in the above embodiment.
Fig. 11 is a schematic hardware structure of a server for executing a landing page generation method according to an embodiment of the present application, as shown in fig. 11, the server includes:
one or more processors 810, and a memory 820, one processor 810 being illustrated in fig. 11.
The server may further include: an input device 830 and an output device 840.
Processor 810, memory 820, input device 830, and output device 840 may be connected by a bus or other means, for example in fig. 11.
The memory 820 is used as a non-transitory computer readable storage medium for storing non-transitory software programs, non-transitory computer executable programs, and modules, such as program instructions/modules corresponding to the landing page generation method in the embodiments of the present application. The processor 810 executes various functional applications of the server and data processing, i.e., implements the landing page generation method in the above-described method embodiments, by running non-transitory software programs, instructions, and modules stored in the memory 820.
Memory 820 may include a storage program area that may store an operating system, at least one application program required for functionality, and a storage data area; the storage data area may store data created according to the use of the landing page generating means, and the like. In addition, memory 820 may include high-speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, memory 820 may optionally include memory remotely located relative to processor 810, which may be connected to the floor page generating device via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The input device 830 may receive input numeric or character information and generate key signal inputs related to user settings and function control of the landing page generating device. The output device 840 may include a display device such as a display screen.
One or more modules are stored in memory 820 that, when executed by one or more processors 810, perform the floor page generation method of any of the method embodiments described above.
The product can execute the method provided by the embodiment of the application, and has the corresponding functional modules and beneficial effects of the execution method. Technical details not described in detail in this embodiment may be found in the methods provided in the embodiments of the present application.
In the description of the present specification, a description referring to terms "one embodiment," "some embodiments," "examples," "specific examples," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the present application. In this specification, schematic representations of the above terms are not necessarily directed to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, the different embodiments or examples described in this specification and the features of the different embodiments or examples may be combined and combined by those skilled in the art without contradiction.
Furthermore, the terms "first," "second," and the like, are used for descriptive purposes only and are not to be construed as indicating or implying a relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defining "a first" or "a second" may explicitly or implicitly include at least one such feature. In the description of the present application, the meaning of "plurality" is at least two, such as two, three, etc., unless explicitly defined otherwise.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and additional implementations are included within the scope of the preferred embodiment of the present application in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the embodiments of the present application.
Logic and/or steps represented in the flowcharts or otherwise described herein, e.g., a ordered listing of executable instructions for implementing logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (electronic device) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). In addition, the computer readable medium may even be paper or other suitable medium on which the program is printed, as the program may be electronically captured, via, for instance, optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner, if necessary, and then stored in a computer memory.
It is to be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above-described embodiments, the various steps or methods may be implemented in software or firmware stored in a memory and executed by a suitable instruction execution system. As with the other embodiments, if implemented in hardware, may be implemented using any one or combination of the following techniques, as is well known in the art: discrete logic circuits having logic gates for implementing logic functions on data signals, application specific integrated circuits having suitable combinational logic gates, programmable Gate Arrays (PGAs), field Programmable Gate Arrays (FPGAs), and the like.
Those of ordinary skill in the art will appreciate that all or a portion of the steps carried out in the method of the above-described embodiments may be implemented by a program to instruct related hardware, where the program may be stored in a computer readable storage medium, and where the program, when executed, includes one or a combination of the steps of the method embodiments.
In addition, each functional unit in each embodiment of the present application may be integrated in one processing module, or each unit may exist alone physically, or two or more units may be integrated in one module. The integrated modules may be implemented in hardware or in software functional modules. The integrated modules may also be stored in a computer readable storage medium if implemented in the form of software functional modules and sold or used as a stand-alone product.
The above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, or the like. Although embodiments of the present application have been shown and described above, it will be understood that the above embodiments are illustrative and not to be construed as limiting the application, and that variations, modifications, alternatives, and variations may be made to the above embodiments by one of ordinary skill in the art within the scope of the application.
Claims (17)
1. A landing page generation method, characterized by comprising:
receiving a landing page generation request sent by a user, wherein the landing page generation request comprises a service type of a service to be promoted;
according to the service type, recommending an initialization landing page to the user, wherein the initialization landing page comprises a dynamic informationized component, and the dynamic informationized component is a component of which the attribute information can be dynamically adjusted according to the terminal type of the user and the user portrait data;
updating configuration information of the initialized landing page according to the editing operation of the user on the initialized landing page;
generating a target landing page corresponding to the service to be promoted according to the updated configuration information;
determining the release user of the service to be promoted according to the service type;
The target landing page is launched to the launching user;
receiving a display request of the target landing page sent by the throwing user;
acquiring user portrait data of the user, wherein the user portrait data is marked with a characteristic tag;
determining layout parameters of the target landing page according to the data of the feature tag;
and sending the layout parameters to terminal equipment corresponding to the release user, so that the terminal equipment performs page rendering on the target landing page according to the layout parameters, and displays the page of the target landing page.
2. The method of claim 1, wherein updating the configuration information of the initialization landing page according to the editing operation of the user on the initialization landing page comprises:
acquiring editing operation of the user on the dynamic informatization component in the initialized floor page;
and updating the configuration information of the initialized landing page according to the editing operation.
3. The method as recited in claim 1, further comprising:
acquiring historical use data of a target landing page corresponding to the service type and the user;
before recommending the initialization landing page to the user according to the service type, the method further comprises the following steps:
According to the historical use data of the target landing page, the initialization landing page is adjusted;
the recommending the initialization landing page to the user comprises the following steps:
and recommending the adjusted initialized landing page to the user.
4. The method of claim 3, wherein said adjusting said initializing landing page based on said target landing page historical usage data comprises:
carrying out commonality analysis on all historical target landing pages in the historical use data of the target landing pages to obtain commonality data of all historical target landing pages;
and adjusting the initialization landing page according to the commonality data.
5. The method of claim 2, wherein said adjusting said initializing landing page based on said target landing page historical usage data comprises:
determining the number of times of use of each historical target landing page history used by the user before according to the target landing page history use data;
determining a candidate landing page according to the use times of the history of each history target landing page, wherein the candidate landing page is the history target landing page with the highest use times;
and taking the candidate landing page as the initialization landing page.
6. The method of any one of claims 1-5, further comprising:
acquiring the type of the terminal used by the release user;
the determining the layout parameters of the target landing page according to the data of the feature tag comprises the following steps:
and determining the layout parameters of the target landing page according to the data of the feature tag and the terminal type.
7. The method of any of claims 1-5, wherein determining layout parameters of the target landing page based on the data of the feature tag comprises:
determining a parameter value of a preset index item according to the data of the characteristic tag;
and determining the layout parameters of the target landing page according to the parameter values of the index items, wherein the layout parameters of the target landing page comprise the attribute information of the dynamic informatization component in the target landing page.
8. A landing page generation apparatus, comprising:
the first receiving module is used for receiving a landing page generation request sent by a user, wherein the landing page generation request comprises a service type of a service to be promoted;
the recommending module is used for recommending an initialized landing page to the user according to the service type, wherein the initialized landing page comprises a dynamic informationized component, and the dynamic informationized component is a component with attribute information capable of being dynamically adjusted according to the terminal type of the user and the user portrait data;
The first acquisition module is used for updating the configuration information of the initialized landing page according to the editing operation of the user on the initialized landing page;
the generation module is used for generating a target landing page corresponding to the service to be promoted according to the updated configuration information;
the first determining module is used for determining the delivering user of the service to be promoted according to the service type;
the throwing module is used for throwing the target landing page to the throwing user;
the second receiving module is used for receiving the display request of the target landing page sent by the throwing user;
the third acquisition module is used for acquiring user portrait data of the user, wherein the user portrait data is marked with a characteristic tag;
the second determining module is used for determining layout parameters of the target landing page according to the data of the characteristic tag;
and the sending module is used for sending the layout parameters to the terminal equipment corresponding to the release user, so that the terminal equipment performs page rendering on the target landing page according to the layout parameters and displays the page of the target landing page.
9. The apparatus of claim 8, wherein the first acquisition module is specifically configured to:
Acquiring editing operation of the user on the dynamic informatization component in the initialized floor page;
and updating the configuration information of the initialized landing page according to the editing operation.
10. The apparatus as recited in claim 8, further comprising:
the second acquisition module is used for acquiring historical use data of the target landing page corresponding to the service type and the user;
the adjustment module is used for adjusting the initialization landing page according to the historical use data of the target landing page;
the recommendation module is specifically configured to:
and recommending the adjusted initialized landing page to the user.
11. The apparatus of claim 10, wherein the adjustment module is specifically configured to:
carrying out commonality analysis on all historical target landing pages in the historical use data of the target landing pages to obtain commonality data of all historical target landing pages;
and adjusting the initialization landing page according to the commonality data.
12. The apparatus of claim 10, wherein the adjustment module is specifically configured to:
determining the number of times of use of each historical target landing page history used by the user before according to the target landing page history use data;
Determining a candidate landing page according to the use times of the history of each history target landing page, wherein the candidate landing page is the history target landing page with the highest use times;
and taking the candidate landing page as the initialization landing page.
13. The apparatus of any one of claims 8-12, further comprising:
a fourth obtaining module, configured to obtain a terminal type used by the delivering user;
the second determining module is specifically configured to:
and determining the layout parameters of the target landing page according to the data of the feature tag and the terminal type.
14. The apparatus according to any of the claims 8-12, wherein the second determining module is specifically configured to:
determining a parameter value of a preset index item according to the data of the characteristic tag;
and determining the layout parameters of the target landing page according to the parameter values of the index items, wherein the layout parameters of the target landing page comprise the attribute information of the dynamic informatization component in the target landing page.
15. A server comprising a processor and a memory;
wherein the processor runs a program corresponding to the executable program code by reading the executable program code stored in the memory for realizing the landing page generation method according to any one of claims 1 to 7.
16. A non-transitory computer readable storage medium having stored thereon a computer program, wherein the computer program when executed by a processor implements the landing page generation method of any of claims 1-7.
17. A computer program product comprising a computer program which, when executed by a processor, implements the method according to any of claims 1-7.
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| CN112667237A (en) * | 2020-12-30 | 2021-04-16 | 长沙市到家悠享网络科技有限公司 | Page generation method and device, electronic equipment and storage medium |
| CN113378070B (en) * | 2021-08-11 | 2022-03-25 | 北京达佳互联信息技术有限公司 | Information delivery method, device, server and storage medium |
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