CN108959558B - Information pushing method and device, computer equipment and storage medium - Google Patents
Information pushing method and device, computer equipment and storage medium Download PDFInfo
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- CN108959558B CN108959558B CN201810716592.5A CN201810716592A CN108959558B CN 108959558 B CN108959558 B CN 108959558B CN 201810716592 A CN201810716592 A CN 201810716592A CN 108959558 B CN108959558 B CN 108959558B
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Abstract
The embodiment of the invention discloses an information pushing method, an information pushing device, computer equipment and a storage medium. The method comprises the following steps: obtaining release associated information provided by at least one information releasing party, wherein the release associated information comprises: the information delivery party sends the delivery information and the access address of the third-party application program associated with the information delivery party; if the information flow acquisition request of the user is determined to hit the target release information in the target release associated information, constructing third party information according to the target release associated information; and adding the third party information into the recommended information flow matched with the information flow acquisition request and providing the third party information for the user. The technical scheme of the embodiment of the invention enriches the information types which can be provided by the Feed stream, improves the polymerization degree of the information, provides better information acquisition experience for users, and meets the ever-increasing information acquisition requirements of people.
Description
Technical Field
The present invention relates to data processing technologies, and in particular, to an information pushing method and apparatus, a computer device, and a storage medium.
Background
Currently, with the continuous development of computer technology, Feed stream technology is also operated. The Feed stream is a content aggregator formed by combining several message sources matched with the user, so that the user can continuously obtain the latest recommendation information. In short, a Feed stream is a stream of information that is continuously updated and presented to the user's content. For example, an APP (application program) may provide information such as various articles, videos, or live broadcasts matching with the end user to the user in a Feed stream on an APP home page.
In the process of implementing the invention, the inventor finds that the prior art has the following defects: the existing information recommended by Feed stream cannot provide contents in re-interaction (e.g. small program of XX game), re-copyright (media resource purchased with copyright by XX platform) and personalized service tool (e.g. express query).
Disclosure of Invention
The embodiment of the invention provides an information push device, a computer device and a storage medium, which are used for enriching the information types provided by Feed streams and meeting the ever-increasing information acquisition requirements of people.
In a first aspect, an embodiment of the present invention provides an information pushing method, including:
obtaining release associated information provided by at least one information releasing party, wherein the release associated information comprises: the information delivery party sends the delivery information and the access address of the third-party application program associated with the information delivery party;
if the information flow acquisition request of the user is determined to hit the target release information in the target release associated information, constructing third party information according to the target release associated information;
and adding the third party information into the recommended information flow matched with the information flow acquisition request and providing the third party information for the user.
In a second aspect, an embodiment of the present invention provides an information pushing apparatus, including:
a launch associated information acquisition module, configured to acquire launch associated information provided by at least one information launch party, where the launch associated information includes: the information delivery party sends the delivery information and the access address of the third-party application program associated with the information delivery party;
the third party information construction module is used for constructing third party information according to the target delivery associated information if the information flow acquisition request of the user is determined to hit the target delivery information in the target delivery associated information;
and the third-party information providing module is used for adding the third-party information into the recommended information flow matched with the information flow obtaining request and providing the third-party information for the user.
In a third aspect, an embodiment of the present invention further provides a computer device, including a memory, a processor, and a computer program stored on the memory and executable on the processor, where the processor implements the information pushing method according to any one of the embodiments of the present invention when executing the program.
In a fourth aspect, the embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the information pushing method according to any one of the embodiments of the present invention.
According to the technical scheme of the embodiment of the invention, by acquiring the launching associated information which is provided by at least one information launching party and comprises the launching information and the access address of the third-party application program, the third-party information consisting of the launching associated information can be added into the recommendation information matched with the information flow acquisition request and provided for the user when the information flow acquisition request of the user is received, so that the user can check the information provided by the recommendation information provider and can check the information provided by the information launching party except the recommendation information provider, the information types provided by the Feed flow are enriched, the polymerization degree of the information is improved, better information acquisition experience is provided for the user, and the continuously-increasing information acquisition requirements of the user are met.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present invention and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained according to the drawings without inventive efforts.
Fig. 1 is a flowchart of an information pushing method according to a first embodiment of the present invention;
fig. 2a is a flowchart of an information pushing method in the second embodiment of the present invention;
fig. 2b is a schematic diagram illustrating a display of third-party information based on a video big-card template according to a second embodiment of the present invention;
fig. 2c is a schematic view illustrating a display of third party information based on a live card template in the second embodiment of the present invention;
fig. 2d is a schematic diagram illustrating a display of third-party information based on the sliding card template according to a third embodiment of the present invention;
fig. 2e is a schematic diagram illustrating a display of third-party information based on a large-format card template according to a second embodiment of the present invention;
fig. 2f is a schematic diagram illustrating a display of third party information based on a three-graph card template according to a second embodiment of the present invention;
fig. 2g is a schematic diagram of displaying third-party information based on the left-image and right-image card template in the second embodiment of the present invention;
fig. 3a is a flowchart of an information pushing method in a third embodiment of the present invention;
FIG. 3b is a schematic diagram of a third-party information display based on the customized card template according to a third embodiment of the present invention;
FIG. 3c is a schematic diagram of another third party information display based on the customized card template according to the third embodiment of the present invention;
fig. 4a is a flowchart of an information pushing method in the fourth embodiment of the present invention;
FIG. 4b is a diagram illustrating an application scenario in which the method of the embodiment of the present invention is applied;
fig. 5 is a schematic structural diagram of an information pushing apparatus in a fifth embodiment of the present invention;
fig. 6 is a schematic structural diagram of a computer device in the sixth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
It should be further noted that, for the convenience of description, only some but not all of the relevant aspects of the present invention are shown in the drawings. Before discussing exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the operations (or steps) as a sequential process, many of the operations can be performed in parallel, concurrently or simultaneously. In addition, the order of the operations may be re-arranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figure. The processes may correspond to methods, functions, procedures, subroutines, and the like.
Firstly, in order to facilitate understanding of the technical scheme of the invention, the main concept of the scheme is briefly described as follows:
at present, the technology of the applet (Mini Program) is continuously developed and is integrated into the aspect of life, the applet is an application which can be used without downloading and installation, and the dream of 'being reachable' by the application is realized. The small program is developed by a developer as a new landing page form, can bear diversified landing page information, and can provide better experience for users due to the technical advantages of the small program.
In the prior art, an application with a large user amount (hereinafter, referred to as a source application) may be used as an intermediary (for example, a hundred-degree APP or a WeChat APP, etc.), a developer of each applet establishes a bottom layer connection channel between each applet and the source application in advance, and after a user enters the source application, the corresponding applet may be opened in the source application in an active search manner or in a manner of scanning a two-dimensional code, and functions or services provided by the applet are used. However, the related content in the applet cannot be recommended to the user of the source application by means of Feed stream.
Based on this, the inventor creatively proposes: the method includes that a developer of the applet (hereinafter referred to as an information delivery party) reports information to be delivered to a server of a source application, the server of the source application processes the delivered information based on an existing Feed stream recommendation policy, where the delivered information is processed into an information format (for example, an information tag that can be identified by a recommendation policy is added) that can be acquired through the existing Feed stream recommendation policy and can be successfully recommended, and when a user has a Feed stream acquisition demand and the Feed stream acquisition demand can hit the delivered information, the delivered information can be provided to the user as one item in the Feed stream, so as to achieve an effect of recommending the information in the applet in a Feed stream manner.
Example one
Fig. 1 is a flowchart of an information pushing method according to an embodiment of the present invention, where this embodiment is applicable to a situation of pushing a Feed stream including third-party application related delivery information to a user, and the method may be executed by an information pushing apparatus according to an embodiment of the present invention, where the information pushing apparatus may be implemented in a software and/or hardware manner, and may be generally integrated in a server and used in cooperation with a client APP (for example, a hundred degree APP) for pushing the Feed stream. The client APP for pushing the Feed stream is the source application program, as shown in fig. 1, and the method specifically includes:
s110, obtaining release associated information provided by at least one information release party, wherein the release associated information comprises: the information delivery method comprises the steps of delivering information and an access address of a third-party application program associated with the information delivery party.
In this embodiment, the third-party application specifically refers to various applets that can be used without downloading and installing. The information delivery party mainly refers to developers or operators of the applets, and the delivery information provided by the information delivery party specifically refers to recommendation information associated with the third-party application program, that is: the information publisher desires information to be exposed in the information stream (i.e., Feed stream) pushed by the source application.
For example, if the third-party application is a video playing APP, the release information may be description information of various popular video resources, and if the third-party application is a shopping APP, the release information may be description information of various popular goods, and the like. Wherein the delivery information may include: picture information, or text header information, etc. Further, the delivery information may further include: and the source information is used for indicating which third-party application program the release information specifically originates from, and the source information can enable a user to quickly know the source of the release information and determine whether the user needs to enter the third-party application program to view the release information.
The information publisher needs to provide, in addition to the above-mentioned delivery information, an access address, typically a Uniform Resource Locator (URL) address, of a third-party application associated with the information publisher. And the access address is used for jumping to a corresponding third-party application program to provide corresponding content and service for the user when the user selects the release information in the information stream recommended by the source application program.
And S120, if it is determined that the information flow acquisition request of the user hits the target delivery information in the target delivery associated information, constructing third party information according to the target delivery associated information.
In this embodiment, the information flow obtaining request specifically refers to a request for obtaining an information flow, which is input by a user in a source application program, and the information flow obtaining request triggers a server of the source application program to obtain a recommended information flow matched with the user according to a set recommendation policy and provide the recommended information flow to the user.
For example, after a user opens a home page of an Baidu APP client, an information flow acquisition request can be synchronously sent to the client, so that the user can view a recommended information flow in the home page of the Baidu APP client; or when the user inputs a slide-up gesture in a recommended information flow browsing interface provided by the top page of the hundred-degree client, the information flow acquisition request can be correspondingly triggered and generated so as to acquire a new recommended information flow for continuous viewing.
The recommendation strategy can be to push the same recommendation information flow to different users according to the popularity, and can also be to push different recommendation contents to different users, so as to realize personalized recommendation.
Generally, the server of the source application provides different recommended information streams for different users, that is, the server establishes different user models for application usage habits of different users, for example: different user representations are created for different users, such as: "shopping arrives people", "entertainment pioneer" or "car friends", etc., and further may pass through different information tags of the information to be recommended, such as: the correspondence between "shopping", "entertainment", or "vehicles" and the user representation determines and constructs different recommended information streams corresponding to different users.
Accordingly, in order to make the delivery information provided by the information delivery party be equally recommended to the user, the delivery information needs to be acquired by the recommendation policy. For example, if the recommendation policy is to acquire information matching the user according to the information tag, the server acquires the information tag matching the placement information in the placement related information after acquiring the placement information. The information tag may be provided by the information delivery party (typically, the information tag of the delivery information is added to the delivery information), or may be automatically generated by the server of the source application according to the information content of the delivery information, which is not limited in this embodiment.
Correspondingly, when an information flow acquisition request of a user is acquired and an information label of target delivery information in the target delivery associated information is hit by the user portrait determined by the information flow acquisition request, third party information is constructed according to the target delivery associated information.
Optionally, the data format of the third party information may be in the form of a card. The target release information is typically displayed in the form of pictures and characters on the card, and the card is associated with the access address of the third-party application program corresponding to the target release information, so that the third-party application program (applet) can be correspondingly opened in the source application program when the user selects the third-party information in the form of the card.
S130, adding the third party information into the recommended information flow matched with the information flow obtaining request and providing the third party information for the user.
In this embodiment, by adding the third party information to the recommended information flow matched with the information flow obtaining request, it can be achieved that the delivery information provided by the information delivery party is provided to the user as one item of the recommended information in the process of providing the recommended information flow by the source application program.
According to the technical scheme of the embodiment of the invention, by acquiring the launching associated information which is provided by at least one information launching party and comprises the launching information and the access address of the third-party application program, the third-party information consisting of the launching associated information can be added into the recommendation information matched with the information flow acquisition request and provided for the user when the information flow acquisition request of the user is received, so that the user can check the information provided by the recommendation information provider and can check the information provided by the information launching party except the recommendation information provider, the information types provided by the Feed flow are enriched, the polymerization degree of the information is improved, better information acquisition experience is provided for the user, and the continuously-increasing information acquisition requirements of the user are met.
Example two
Fig. 2a is a flowchart of an information pushing method in a second embodiment of the present invention, which is embodied based on the above embodiment, and in this embodiment, third party information is constructed according to the target delivery related information, specifically: selecting a target universal card template from a universal card template library; selecting target release information matched with the template pattern of the target universal card template from release information in the target release correlation information, and filling the target release information in the target universal card template to obtain the third party information in a card form; and further refining the implementation mode of selecting the target universal card template from the universal card template library. Correspondingly, the method of the embodiment specifically includes:
s210, obtaining release associated information provided by at least one information release party, wherein the release associated information comprises: the information delivery method comprises the steps of delivering information and an access address of a third-party application program associated with the information delivery party.
S220, judging whether the information flow acquisition request of the user hits target delivery information in the target delivery associated information: if yes, go to S230; otherwise, S240 is performed.
And S230, selecting a target universal card template from the universal card template library, and executing S250.
In this embodiment, a universal card template library may be established, in which a plurality of universal card templates are stored.
Optionally, the universal card templates in the universal card template library include: the system comprises a video big picture card template, a live broadcast card template, a transverse sliding card template, a big picture card template, a three picture card template and a left picture and right picture card template. The detailed pattern of each universal card template is described in detail in S250.
The target universal card template may be selected from the universal card template library in a random selection manner, and the target universal card template may be selected from the universal card template library according to application attribute information (e.g., video, shopping, or game) of a third-party application corresponding to the target release association information, and the target universal card template may be selected from the universal card template library according to application use preference of a user (e.g., a tendency to click a certain type of card), and the target universal card template may be selected from the universal card template library, which is not limited in this embodiment.
In a specific example, when providing the recommendation information stream to the user, the server also fills the recommendation information in the same universal card template to ensure the uniformity of the display format of the whole recommendation information stream.
And S240, acquiring the recommended information flow matched with the information flow acquisition request and providing the recommended information flow for the user.
In this embodiment, if the information flow obtaining request of the user does not hit any piece of delivery information, the server may directly obtain, based on the existing recommendation manner, a recommendation information flow matched with the information flow obtaining request and provide the recommendation information flow to the user, that is, there is no delivery information associated with the third-party application in the recommendation information flow.
And S250, selecting target release information matched with the template style of the target general card template from release information in the target release associated information, filling the target release information in the target general card template to obtain third party information in a card form, and executing S260.
In the following specific examples, schematic diagrams of obtaining third party information in corresponding card forms through different styles of universal card templates are given.
Fig. 2b shows a schematic diagram of a display of third-party information based on a video big card template. The third party information obtained is the video big card shown in fig. 2 b. The video big picture card template is specifically used for filling release information corresponding to a video third-party application program, and the template mainly comprises three items of information to be filled, wherein one item is text title information, the other item is video big picture information, and the other item is source information (intelligent small program for love art).
Similarly, a display diagram of third party information (live card) based on the live card template is shown in fig. 2 c; FIG. 2d is a schematic diagram showing a display of third party information (a slide card) based on a slide card template; a schematic diagram of a display of third party information (big picture card) based on the big picture card template is shown in fig. 2 e; a schematic illustration of a display of third party information (a three-card) based on a three-card template is shown in fig. 2 f; a schematic display of third party information (left image right card) based on the left image right card template is shown in fig. 2 g.
And S260, adding the third party information into the recommended information flow matched with the information flow acquisition request and providing the third party information to the user.
According to the technical scheme of the embodiment of the invention, the release information to be recommended is filled in the universal card template, so that the forming mode of the third-party information is simplified, and the format uniformity of the whole recommended information flow is ensured.
On the basis of the foregoing embodiments, selecting a target universal card template in the universal card template library may specifically include: determining a first card selection weight of each universal card template in the universal card template library according to application attribute information (typically, the application attribute information is information such as the type or data format of an application program) of a third-party application program matched with the target delivery correlation information; determining a second card selection weight of each universal card template in the universal card template library according to user attribute information (such as reading tendency information or historical operation information) of the user; and determining a target universal card template in the universal card template library according to the first card selection weight and the second card selection weight.
The benefits of this arrangement are: meanwhile, the target universal template is selected from the universal card template library by considering two factors of the application attribute information and the user attribute information, so that the finally provided third-party information in the form of the card can achieve a better display effect, can fully meet the information browsing habit of the user, and greatly meets the use experience of the user.
EXAMPLE III
Fig. 3a is a flowchart of an information pushing method in a third embodiment of the present invention, which is embodied based on the above embodiment, and in this embodiment, third party information is constructed according to the target delivery related information, specifically: acquiring a target third-party application program matched with the target release correlation information; judging whether the target third-party application program hits a target customized card template; if so, selecting target release information matched with the template pattern of the target customized card template from release information in the target release associated information, and filling the target release information in the target customized card template to obtain the third party information in the form of a card; otherwise, selecting a target universal card template from the universal card template library; and selecting target release information matched with the template pattern of the target universal card template from release information in the target release associated information, and filling the target release information in the target universal card template to obtain the third party information in the form of a card. Correspondingly, the method of the embodiment specifically includes:
s310, obtaining releasing associated information provided by at least one information releasing party, wherein the releasing associated information comprises: the information delivery method comprises the steps of delivering information and an access address of a third-party application program associated with the information delivery party.
S320, judging whether the information flow acquisition request of the user hits target delivery information in the target delivery associated information: if yes, go to S330; otherwise, S340 is performed.
S330, acquiring the target third-party application program matched with the target putting correlation information, and executing S350.
And S340, acquiring the recommended information flow matched with the information flow acquisition request and providing the recommended information flow for the user.
S350, judging whether the target third-party application program hits a target customized card template; if yes, executing S360; otherwise, S370 is performed.
In the present embodiment, in consideration of the diversity of the third-party applications, the inventor finds that the display requirements of all the third-party applications cannot be met by the existing various universal card templates, such as: and applications such as express order inquiry or stock inquiry which need interaction with users.
Therefore, in order to take account of the generality of the method according to the embodiment of the present invention, a corresponding customized card template may be constructed based on the atypical third-party application, and the delivery information of the third-party application may be displayed based on the customized card template, so as to optimize the display effect.
And S360, selecting target release information matched with the template style of the target customized card template from release information in the target release associated information, filling the target release information in the target customized card template to obtain third party information in a card form, and executing S390.
A schematic illustration of a display of third party information based on a customized card template is shown in fig. 3 b; the customized card template is mainly used for filling one or more stock information for display; another schematic illustration of the display of third party information based on a customized card template is shown in fig. 3 c; the customized card template is displayed by filling an express inquiry interface by a main user.
And S370, selecting a target universal card template from the universal card template library, and executing S380.
And S380, selecting target release information matched with the template style of the target universal card template from release information in the target release associated information, filling the target release information in the target universal card template to obtain the third party information in the form of a card, and executing S390.
In this embodiment, if the target delivery information does not hit the customized card template, one universal card template may be selected from the universal card template library to construct third party information corresponding to the target delivery information.
And S380, adding the third party information into the recommended information flow matched with the information flow acquisition request and providing the third party information for the user.
According to the technical scheme of the embodiment of the invention, the customized card template is constructed and displayed according to the release information of the special type third-party application program, so that the display requirements of different third-party application programs can be further met, the universality of the method of the embodiment of the invention is improved, and the use experience of the method is further improved.
Example four
Fig. 4a is a flowchart of an information pushing method in a fourth embodiment of the present invention, which is embodied based on the foregoing embodiment, and in this embodiment, the obtaining of an information tag matching the delivery information in the delivery related information specifically includes: inputting the release information in the release correlation information into a pre-trained information labeling model, and acquiring an information label which is output by the information labeling model and matched with the release information; after the information tag matched with the release information in the release correlation information is acquired, the method further specifically includes: sending the labeling result of the release information to a manual labeling platform, and receiving a correction information label fed back by the manual labeling platform; inputting the release information and the correction information label to the information labeling model again, and retraining the information labeling model;
and after obtaining the delivery association information provided by at least one information delivery party, further comprising: and auditing the contents in the release information by adopting a set auditing strategy. Correspondingly, the method of the embodiment specifically includes:
s410, obtaining releasing associated information provided by at least one information releasing party, wherein the releasing associated information comprises: the information delivery method comprises the steps of delivering information and an access address of a third-party application program associated with the information delivery party.
And S420, auditing the contents in the release information by adopting a set auditing strategy.
In this embodiment, in order to ensure the security, the validity, and the validity of the delivery information, an operation of auditing the content in the delivery information is added.
Typically, the delivery information may specifically include: a picture and a text title; accordingly, the audit policy includes at least one of:
the method comprises the steps of verifying whether a picture in the delivery information comprises a set image (verifying whether the picture comprises sensitive or illegal content), verifying whether the picture in the delivery information meets set picture format conditions (such as size, length-width ratio or resolution ratio), verifying whether a text title in the delivery information comprises a set keyword (verifying whether the text title comprises sensitive or illegal content), and verifying whether the picture and the text title in the delivery information are matched (verifying whether the pictures are consistent).
S430, inputting the release information in the release correlation information into a pre-trained information labeling model, and acquiring an information label which is output by the information labeling model and matched with the release information.
In this embodiment, an information tag matched with the delivery information may be generated through a pre-trained information tagging model, where the information tag is used to determine a recommendation opportunity corresponding to the delivery information (for example, to which users sending information flow acquisition requests are recommended).
The input of the information labeling model is putting information, and the input of the information labeling model is an information label of the putting information.
S440, sending the labeling result of the release information to a manual labeling platform, and receiving the correction information label fed back by the manual labeling platform.
In this embodiment, in order to improve the accuracy of generating the information tag by the information tagging model, a semi-supervised mode may be adopted, and a part of the information tag generated by the information tagging model is verified manually, and if it is determined that the information tag generated by the information tagging model is not matched with an information tag actually corresponding to a piece of delivered information, a modified information tag corresponding to the delivered information is correspondingly fed back, and the information tagging model is retrained based on the modified information tag, so as to improve the accuracy of the information tagging model.
S450, inputting the release information and the corrected information label to the information labeling model again, and retraining the information labeling model.
S460, if it is determined that the information flow acquisition request of the user hits a target information tag in the target delivery associated information, constructing third party information according to the target delivery associated information;
and S470, adding the third party information into the recommended information flow matched with the information flow acquisition request and providing the third party information for the user.
According to the technical scheme of the embodiment of the invention, the information which needs to be submitted by the information delivering party is reduced, the workload of the information delivering party is simplified and the obtaining efficiency of the delivered information is improved by inputting the delivered information in the delivered associated information into the pre-trained information labeling model and obtaining the information label which is output by the information labeling model and matched with the delivered information.
Application specific scenarios
Fig. 4b is a schematic diagram of an application scenario to which the method of the embodiment of the present invention is applied. In order to bear the open ecology of the small programs, a small program type system and a classification system are built according to the service characteristics of the small programs, and the small programs of different types are supported to be naturally issued by adopting respective more targeted distribution strategies. As shown in fig. 4b, the method of the embodiment of the present invention is executed mainly by four stages: 1. a developer stage; 2. an applet service stage, a Feed strategy stage and a Feed end-up stage.
In the developer phase, the applet developer provides basic applet information (e.g., attribute information of the applet, developer qualification information, etc.), and launch applet information, etc. The applet launching information includes card information, the URL information of the applet, and the like. The card information specifically refers to a data source displayed in a card, for example, display information such as a card picture, a title, and the like, and further, the release information may further include a custom tag, where the custom tag is used for a server bearing a source application program of an applet to determine a distribution policy of the applet release information.
In the small program service stage, an auditing platform built based on the small program is used for auditing and scoring the content in the small program release information provided by a developer, and the content is marked in a manual and machine mode and used for strategy distribution.
And in the Feed strategy stage, distributing the small program delivery information to a corresponding user terminal by adopting a corresponding Feed strategy according to the information flow acquisition request of the user.
And a Feed end upper stage, which is used for presenting the delivery information of the fir tree applet in a Feed flow mode in the user terminal.
By the technical scheme of the embodiment of the invention, the small program can obtain high-quality flow in the information flow product by providing high-experience service so as to achieve the commercial appeal of the small program. The user can obtain the required online and offline service through the recommendation capability of the main Feed, so that better and more coherent reading experience can be obtained, and the product dependence is improved.
EXAMPLE five
Fig. 5 is a schematic structural diagram of an information pushing apparatus according to a fifth embodiment of the present invention. The present embodiment may be applicable to a case of pushing a Feed stream containing third-party application related delivery information to a user, where the apparatus may be implemented in a software and/or hardware manner, and the apparatus may be integrated in any device providing an information pushing function, as shown in fig. 5, where the information pushing apparatus specifically includes: a delivery association information acquisition module 510, a third party information construction module 520, and a third party information provision module 530. Wherein:
a release association information obtaining module 510, configured to obtain release association information provided by at least one information releasing party, where the release association information includes: the information delivery party sends the delivery information and the access address of the third-party application program associated with the information delivery party;
a third party information constructing module 520, configured to construct third party information according to the target delivery associated information if it is determined that the information flow acquisition request of the user hits the target delivery information in the target delivery associated information;
a third-party information providing module 530, configured to add the third-party information to the recommended information flow matched with the information flow obtaining request and provide the third-party information to the user.
According to the technical scheme of the embodiment of the invention, by acquiring the launching associated information which is provided by at least one information launching party and comprises the launching information and the access address of the third-party application program, the third-party information consisting of the launching associated information can be added into the recommendation information matched with the information flow acquisition request and provided for the user when the information flow acquisition request of the user is received, so that the user can check the information provided by the recommendation information provider and can check the information provided by the information launching party except the recommendation information provider, the information types provided by the Feed flow are enriched, the polymerization degree of the information is improved, better information acquisition experience is provided for the user, and the continuously-increasing information acquisition requirements of the user are met.
On the basis of the above embodiments, the data format of the third party information may be in the form of a card.
On the basis of the foregoing embodiments, the third-party information constructing module 520 may specifically include:
the target universal card template selecting unit is used for selecting a target universal card template from the universal card template library;
and the information flow construction subunit is used for selecting target release information matched with the template pattern of the target universal card template from release information in the target release associated information and filling the target release information in the target universal card template to obtain the third-party information in a card form.
On the basis of the foregoing embodiments, the third-party information constructing module 520 may specifically include:
the target third-party application program acquisition unit is used for acquiring a target third-party application program matched with the target release associated information;
the judging unit is used for judging whether the target third-party application program hits the target customized card template;
the first judgment processing unit is used for triggering the execution of the target customized card template selection unit if the judgment result of the judgment unit is determined to be yes;
the target customized card template selecting unit is used for selecting target release information matched with the template style of the target customized card template from release information in the target release associated information and filling the target release information in the target customized card template to obtain the third party information in the form of a card;
the second judgment processing unit is used for triggering the execution of the target universal card template selection unit if the judgment result of the judgment unit is determined to be negative;
and the target universal card template selecting unit is used for selecting the target universal card template from the universal card template library.
And the information flow construction subunit is used for selecting target release information matched with the template pattern of the target universal card template from release information in the target release associated information and filling the target release information in the target universal card template to obtain the third-party information in a card form.
On the basis of the above embodiments, the universal card templates in the universal card template library include: the system comprises a video big picture card template, a live broadcast card template, a transverse sliding card template, a big picture card template, a three picture card template and a left picture and right picture card template.
On the basis of the above embodiments, the target universal card template selecting unit may be specifically configured to:
determining a first card selection weight of each universal card template in the universal card template library according to the application attribute information of the third-party application program matched with the target delivery associated information;
determining a second card selection weight of each universal card template in the universal card template library according to the user attribute information of the user;
and determining a target universal card template in the universal card template library according to the first card selection weight and the second card selection weight.
On the basis of the above embodiments, the method may further include: the information tag acquisition module is used for acquiring an information tag matched with the release information in the release associated information after the release associated information provided by at least one information release party is acquired;
accordingly, the third-party information constructing module 520 may be specifically configured to: and determining that the information flow acquisition request of the user hits a target information tag in the target delivery associated information.
On the basis of the foregoing embodiments, the information tag obtaining module may be specifically configured to: inputting the release information in the release correlation information into a pre-trained information labeling model, and acquiring an information label which is output by the information labeling model and is matched with the release information.
On the basis of the above embodiments, the method may further include: the model correction module is used for sending a labeling result of the release information to an artificial labeling platform and receiving a correction information label fed back by the artificial labeling platform after acquiring an information label matched with the release information in the release associated information;
and inputting the release information and the corrected information label to the information labeling model again, and retraining the information labeling model.
On the basis of the above embodiments, the method may further include: the information auditing module is used for auditing the contents in the release information by adopting a set auditing strategy after obtaining the release associated information provided by at least one information release party;
wherein the delivery information specifically includes: a picture and a text title;
the audit policy includes at least one of:
verifying whether the pictures in the release information comprise set images, verifying whether the pictures in the release information meet set picture format conditions, verifying whether text titles in the release information comprise set keywords, and verifying whether the pictures in the release information and the text titles are matched.
The product can execute the method provided by any embodiment of the invention, and has corresponding functional modules and beneficial effects of the execution method.
EXAMPLE six
Fig. 6 is a schematic structural diagram of a computer device in the sixth embodiment of the present invention. FIG. 6 illustrates a block diagram of an exemplary computer device 12 suitable for use in implementing embodiments of the present invention. The computer device 12 shown in FIG. 6 is only an example and should not bring any limitations to the functionality or scope of use of embodiments of the present invention.
As shown in FIG. 6, computer device 12 is in the form of a general purpose computing device. The components of computer device 12 may include, but are not limited to: one or more processors or processing units 16, a system memory 28, and a bus 18 that couples various system components including the system memory 28 and the processing unit 16.
The system memory 28 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)30 and/or cache memory 32. Computer device 12 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 34 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 6, and commonly referred to as a "hard drive"). Although not shown in FIG. 6, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 18 by one or more data media interfaces. Memory 28 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
A program/utility 40 having a set (at least one) of program modules 42 may be stored, for example, in memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 42 generally carry out the functions and/or methodologies of the described embodiments of the invention.
The processing unit 16 executes various functional applications and data processing by executing programs stored in the system memory 28, for example, implementing an information pushing method provided by an embodiment of the present invention:
obtaining release associated information provided by at least one information releasing party, wherein the release associated information comprises: the information delivery party sends the delivery information and the access address of the third-party application program associated with the information delivery party; if the information flow acquisition request of the user is determined to hit the target release information in the target release associated information, constructing third party information according to the target release associated information; and adding the third party information into the recommended information flow matched with the information flow acquisition request and providing the third party information for the user.
EXAMPLE seven
The seventh embodiment of the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the information pushing method provided in all the embodiments of the present invention of the present application:
obtaining release associated information provided by at least one information releasing party, wherein the release associated information comprises: the information delivery party sends the delivery information and the access address of the third-party application program associated with the information delivery party; if the information flow acquisition request of the user is determined to hit the target release information in the target release associated information, constructing third party information according to the target release associated information; and adding the third party information into the recommended information flow matched with the information flow acquisition request and providing the third party information for the user.
Any combination of one or more computer-readable media may be employed. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (12)
1. An information pushing method, comprising:
obtaining release associated information provided by at least one information releasing party, wherein the release associated information comprises: the information delivery party sends the delivery information and the access address of the third-party application program associated with the information delivery party; the third party application is an applet;
acquiring an information tag matched with the release information in the release associated information;
if the user portrait determined by the information flow acquisition request of the user hits the information tag of the target release information in the target release associated information, constructing third party information according to the target release associated information; wherein, different user figures are established in advance according to application use habits of different users;
and adding the third party information into the recommended information flow matched with the information flow acquisition request and providing the third party information for the user.
2. The method of claim 1, wherein the third party information is in a card format.
3. The method of claim 2, wherein constructing third party information based on the targeted placement relevance information comprises:
selecting a target universal card template from a universal card template library;
and selecting target release information matched with the template pattern of the target universal card template from release information in the target release associated information, and filling the target release information in the target universal card template to obtain the third party information in the form of a card.
4. The method of claim 2, wherein constructing third party information based on the targeted placement relevance information comprises:
acquiring a target third-party application program matched with the target release correlation information;
judging whether the target third-party application program hits a target customized card template;
if so, selecting target release information matched with the template pattern of the target customized card template from release information in the target release associated information, and filling the target release information in the target customized card template to obtain the third party information in the form of a card;
otherwise, selecting a target universal card template from the universal card template library; and selecting target release information matched with the template pattern of the target universal card template from release information in the target release associated information, and filling the target release information in the target universal card template to obtain the third party information in the form of a card.
5. The method according to claim 3 or 4, wherein the universal card templates in the universal card template library comprise: the system comprises a video big picture card template, a live broadcast card template, a transverse sliding card template, a big picture card template, a three picture card template and a left picture and right picture card template.
6. The method according to claim 3 or 4, wherein selecting the target universal card template from the universal card template library comprises:
determining a first card selection weight of each universal card template in the universal card template library according to the application attribute information of the third-party application program matched with the target delivery associated information;
determining a second card selection weight of each universal card template in the universal card template library according to the user attribute information of the user;
and determining a target universal card template in the universal card template library according to the first card selection weight and the second card selection weight.
7. The method of claim 1, wherein obtaining an information tag matching placement information in the placement correlation information comprises:
inputting the release information in the release correlation information into a pre-trained information labeling model, and acquiring an information label which is output by the information labeling model and is matched with the release information.
8. The method of claim 7, further comprising, after obtaining the information tag matching the placement information in the placement correlation information:
sending the labeling result of the release information to a manual labeling platform, and receiving a correction information label fed back by the manual labeling platform;
and inputting the release information and the corrected information label to the information labeling model again, and retraining the information labeling model.
9. The method of claim 1, further comprising, after obtaining placement related information provided by at least one information placement party:
auditing the contents in the release information by adopting a set auditing strategy;
wherein the delivery information specifically includes: a picture and a text title;
the audit policy includes at least one of:
verifying whether the pictures in the release information comprise set images, verifying whether the pictures in the release information meet set picture format conditions, verifying whether text titles in the release information comprise set keywords, and verifying whether the pictures in the release information and the text titles are matched.
10. An information pushing apparatus, comprising:
a launch associated information acquisition module, configured to acquire launch associated information provided by at least one information launch party, where the launch associated information includes: the information delivery party sends the delivery information and the access address of the third-party application program associated with the information delivery party; the third party application is an applet;
the information tag acquisition module is used for acquiring an information tag matched with the release information in the release associated information;
the third party information construction module is used for constructing third party information according to the target delivery associated information if the fact that the user portrait determined by the information flow acquisition request of the user hits the information label of the target delivery information in the target delivery associated information is determined; wherein, different user figures are established in advance according to application use habits of different users;
and the third-party information providing module is used for adding the third-party information into the recommended information flow matched with the information flow obtaining request and providing the third-party information for the user.
11. A computer device, characterized in that the computer device comprises:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the information push method of any one of claims 1-9.
12. A computer storage medium having a computer program stored thereon, wherein the program, when executed by a processor, implements the information pushing method according to any one of claims 1 to 9.
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| CN113743535A (en) * | 2019-05-21 | 2021-12-03 | 北京市商汤科技开发有限公司 | Neural network training method and device and image processing method and device |
| CN110968814B (en) * | 2019-11-29 | 2022-03-29 | 广州市百果园信息技术有限公司 | Information management system and method for communication application and display terminal |
| CN111131848A (en) * | 2019-12-24 | 2020-05-08 | 支付宝(杭州)信息技术有限公司 | Video live broadcast data processing method, client and server |
| CN111476637B (en) * | 2020-04-07 | 2023-07-07 | 百度在线网络技术（北京）有限公司 | Commodity information management method, host platform and commodity information management component |
| CN114116037A (en) * | 2020-08-31 | 2022-03-01 | 支付宝实验室(新加坡)有限公司 | Method and system for launching small programs across sites |
| CN112699157B (en) * | 2021-01-12 | 2023-10-20 | 腾讯科技（深圳）有限公司 | Information recommendation method, device, equipment and medium |
| CN113065063B (en) * | 2021-03-18 | 2024-02-06 | 北京达佳互联信息技术有限公司 | Information pushing and displaying method and related equipment |
| CN113342334B (en) * | 2021-04-23 | 2023-09-15 | 淘宝（中国）软件有限公司 | Visual design releasing method and device |
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