CN107784522A - Mobile advertising user management system - Google Patents
Mobile advertising user management system Download PDFInfo
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- CN107784522A CN107784522A CN201711032801.6A CN201711032801A CN107784522A CN 107784522 A CN107784522 A CN 107784522A CN 201711032801 A CN201711032801 A CN 201711032801A CN 107784522 A CN107784522 A CN 107784522A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/25—Integrating or interfacing systems involving database management systems
- G06F16/252—Integrating or interfacing systems involving database management systems between a Database Management System and a front-end application
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M1/00—Substation equipment, e.g. for use by subscribers
- H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
- H04M1/724—User interfaces specially adapted for cordless or mobile telephones
- H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
Abstract
The present invention is mobile advertising user management system, including client and server end, the client is moving advertising APP ends, the service end includes advertising management module, the data information module of ad data analysis table displaying function is provided, account management module and indexed search module, the advertising management module includes advertisement creation module, advertisement editor module and ad review module, the account management module includes account management, financial management and public homepage management, the indexed search module includes spreading objective management, Search Hints, operation note management and audient estimate；System uses structure-based layer architecture, and whole system framework is divided into three layers；System carries out comprehensive analysis management by being divided to each module in different phase, to data caused by each module, so as to furthermore achieved that the automatic management to advertisement, reduces the Operating Complexity of system, improves advertisement benefit.
Description
Technical field
The present invention relates to moving advertising field, more particularly to mobile advertising user management system.
Background technology
Moving advertising is the service feature user's energy for being had by mobile radio communication and mobile service carrying mobile communications network
It is enough to receive advertising message whenever and wherever possible, have become after China Mobile to a business of business model.User can select to lead to
Crossing a variety of trafficwises and obtain advertisement, i.e., user is when using mobile value-added service, in addition to normally business tine is got,
Can also be during business use, it is seen that one or more snippets ad content, and participate in advertisement using mobile communication ability
The marketing activity river of owner.Moving advertising is responsible for ad content being delivered to cellphone subscriber directly or indirectly through other business,
Cellphone subscriber is as the audient of ad content or the participant of marketing activity, except obtaining company information, Products Information, market letter
Outside breath, promotional discount message, certain income can also be obtained.
Moving advertising has begun to the application of reality from 2000, and initial form is the short message of advertisement property on mobile phone
Content, moving advertising channel at this time is single, and is as single popularizing advertisements to user, either marketing effect
Fruit or Consumer's Experience are all very poor, and with the arrival in 3G epoch, moving advertising channel is more abundant, multimedia message!Tone!Video leads to
Words!Terminal applies etc. provide abundant media resource for ad content.Also there occurs overturn the heavens to cover for the form of service of moving advertising
The change on ground, from the multi-service of initial single service propelling till now it is embedded personalized customization " mobile advertisement service it is many
Advantage causes the business just to be pursued energetically " in addition, state by many mobile operator in the whole world and service provider once releasing
Outer traditional ICP.
In face of different want advertisements and miscellaneous social advertisement type, how to carry out effectively managing advertisement, reduce
The operation complexity and marginal cost of advertising management, the satisfaction and ad revenue of client are improved, become the row of social network sites
Industry problem.
The content of the invention
The invention discloses mobile advertising user management system, system by being divided to each module in different phase,
Comprehensive analysis management is carried out to data caused by each module, so as to furthermore achieved that the automatic management to advertisement, reduced
The Operating Complexity of system, improves advertisement benefit.
The present invention is achieved in that mobile advertising user management system, including client and service end, the client
It is moving advertising APP ends, the service end includes advertising management module, provides the number of ad data analysis table displaying function
According to information module, account management module and indexed search module, the advertising management module includes advertisement creation module, advertisement is compiled
Module and ad review module are collected, the account management module includes account management, financial management and public homepage management, described
Indexed search module is estimated including spreading objective management, Search Hints, operation note management and audient；
System uses structure-based layer architecture, and whole system framework is divided into three layers, from top to bottom respectively Web layers, APP layers
With Service layers, the Web layers, the APP layers and the public foundation class provided using domain layers of the Service layers and
The tool-class that common layers provide；Web layers are the represent layers of system, there is provided external service interface, remote invocation method and system
The verifying function of flow data；APP layers provide the transaction operation of system, and the data come from the transmission of Service layers are changed
Processing；Service layers provide data operating interface, and correspondence database, caching, file index provide data operating interface respectively,
Data, services are provided to APP layers；Service layers include DAO modules, XOA modules, Solr modules and Redis modules, the DAO
Module is managed collectively to database manipulation, and the XOA modules are managed to public service operate interface, the Solr moulds
Block carries out operational administrative to file index, and the Redis modules are managed to data caching.
Further, the advertising management module includes advertisement creation module, advertisement editor module and ad review module；
The advertisement creation module is the module created to advertising plan, advertisement group and advertising creative, and mould is edited in the advertisement
Block is the module for entering edlin to advertisement state and ad content.
Further, the account management includes account management, financial management, public homepage management, the account management
Include account including New Account, Account Logon, account modification, account deletion, operation note and action queries, the financial management
Family is inquired about and account charging, and the public homepage management includes creating homepage, homepage inquiry and homepage login.
Further, the indexed search module includes spreading objective management, Search Hints, operation note management and audient
Estimate, the spreading objective management includes target record and target search, and the Search Hints include participle inquiry and similar word
Recommend, the operation note management includes operation note and record queries.
Further, the backstage of the client and server exchanges data protocol and uses HTTPS agreements.
Further, the client exchanges data with the backstage of the server end and uses AES encryption algorithm.
The advantages of mobile advertising user management system provided by the invention, is：The invention provides mobile advertising user pipe
Reason system is divided into four big functional modules, including advertising management module, data information module, account management module and indexed search mould
Block.System carries out comprehensive analysis management by being divided to each module in different phase, to data caused by each module, so as to
The automatic management to advertisement is furthermore achieved that, the Operating Complexity of system is reduced, improves advertisement benefit.
Brief description of the drawings
Technical scheme in order to illustrate the embodiments of the present invention more clearly, make required in being described below to embodiment
Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the present invention, for
For those of ordinary skill in the art, on the premise of not paying creative work, other can also be obtained according to these accompanying drawings
Accompanying drawing.
Fig. 1 is the structured flowchart of mobile advertising user management system of the present invention；
Fig. 2 is the workflow block diagram of mobile advertising user management system of the present invention；
Fig. 3 is the account management module structured flowchart of mobile advertising user management system of the present invention；
Fig. 4 is the indexed search modular structure block diagram of mobile advertising user management system of the present invention；
Fig. 5 is the showing advertisement structured flowchart of mobile advertising user management system of the present invention.
Embodiment
The invention discloses mobile advertising user management system, system by being divided to each module in different phase,
Comprehensive analysis management is carried out to data caused by each module, so as to furthermore achieved that the automatic management to advertisement, reduced
The Operating Complexity of system, improves advertisement benefit.
With reference to the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear and detailed
Description, it is clear that described embodiment is only the part of the embodiment of the present invention, rather than whole embodiments.Based on this
Embodiment in invention, all other reality that those of ordinary skill in the art are obtained under the premise of creative work is not made
Example is applied, belongs to the scope of protection of the invention.Refer to Fig. 1,5, mobile advertising user management system provided in an embodiment of the present invention
System.
As shown in figure 1, mobile advertising user management system, including client and server end, the client are to move
Dynamic advertisement APP ends, the service end include advertising management module, provide the data message of ad data analysis table displaying function
Module, account management module and indexed search module, the advertising management module include advertisement creation module, advertisement editor module
With ad review module, the account management module includes account management, financial management and public homepage management, the index inspection
Rope module is estimated including spreading objective management, Search Hints, operation note management and audient.
The advertising management module includes advertisement creation module, advertisement editor module and ad review module；The advertisement
Creation module is the module created to advertising plan, advertisement group and advertising creative, and the advertisement editor module is pair
Advertisement state and ad content enter the module of edlin.
The account management includes account management, financial management, public homepage management, and the account management includes newly-built account
Family, Account Logon, account modification, account deletion, operation note and action queries, the financial management include account inquiries and account
Family is supplemented with money, and the public homepage management includes creating homepage, homepage inquiry and homepage login.
The indexed search module is estimated including spreading objective management, Search Hints, operation note management and audient, described
Spreading objective management includes target record and target search, and the Search Hints include participle inquiry and similar word is recommended, described
Operation note management includes operation note and record queries.
Account management module is mainly concerned with two kinds of Account Types：Normal client and Systems Operator.Normal client can be with
Client enrollment, ad system login, account charging, financial management and operational administrative function are carried out by mobile APP.System operatio
Member can be operated by logging in the backstage of Advertising Management System to customer account and advertisement.After system manager can be carried out
Platform logs in, and distributes account for client, changes account profile and account status, delete account, audit account, helps client to be filled
Value, carry out account and operational administrative.Client can see the account information of account by Check in account information, and account information includes account
Recent developments information and enter to provide record information.Account recent developments information include account balance, today it is actual deduct fees, yesterday actual deduct fees and tired out
Count information of actually deducting fees.Can be seen in money record is entered with Check in the corresponding time and supplement record with money, supplement with money record including supplement with money the time,
Recharge amount, amount of money source and descriptive information.
A kind of adline of advertisement creation module, first customer selecting, spreading objective is inputted, subsequently into establishment advertisement
Homepage, the existing advertising plan of newly-built or selection, sets advertising plan title, advertisement putting time and advertisement daily settlement.Because
One advertising plan can correspond to multiple advertisement groups, so under same advertising plan, can create multiple advertisement groups.Advertisement
Group includes the directed information of advertisement putting and advertisement bid is set, and needs to set these attributes when creating advertisement group.Equally
One advertisement group can correspond to multiple advertising creatives, and advertising creative corresponds to multiple advertisement formworks, when selection sets advertising creative
Need to carry out selection advertisement formwork, while the ad material filled according to corresponding templates, advertising previews are then carried out on the page
And displaying.After advertising plan, advertisement group and ad creative Information confirm errorless, confirm the page into advertisement, completed after confirmation
Advertisement creation.
Advertisement editor module, the advertisement that can be edited first can not be in the pending state with examination ＆ verification, that is,
Edlin is entered in the advertisement that refusal can only be passed through or audit to examination ＆ verification by saying.Advertisement editting function, is specifically included corresponding to edit advertisement
The material attribute of advertising plan, advertisement group and advertising creative, the establishment of similar advertisement is carried out to existing advertisement, change the shape of advertisement
State.The state of advertisement is including having enabled, paused and oneself deletes, and user can be carried out to advertisement according to advertising data information
State switches.The editing process of advertisement with advertisement creation flow be it is consistent, advertisement editor can to advertising plan, advertisement group and
All attributes of advertising creative are modified.And by creating this method of similar advertisement, can be in each several part advertisement attributes
It is consistent with former advertisement, user need to only be modified slightly, convenient to create similar advertisement.
Ad review module, only Systems Operator possess operating right, ad review, including automatic examination ＆ verification and manually examined
Core two parts.Wherein, automatic examination ＆ verification part is operated as a timed task, and automatic auditing system can be every minute
The advertising message that needs are audited, recorded examination ＆ verification by advertisement of the crawl in pending nuclear state together with msu message from database
In information data table, and the examination ＆ verification state of corresponding advertisement is changed as in examination ＆ verification.Manual examination and verification system will be according in msu message table
Information carrying advertisement examination ＆ verification work order, Systems Operator utilize audit function, and material examination ＆ verification is carried out to the advertisement that needs are audited, careful
Core changes ad review state after terminating, and returns to auditing result information.
The backstage of client and server exchanges data protocol and uses HTTPS agreements, enters line number in network using HTTPS
During according to transmission, data sender gives ssl protocol packet first and is encrypted, and then the packet after encryption is given
HTTPS is transferred to data receiver.Data receiver can not read immediately after receiving the packet after encryption, and transfer to
Ssl protocol is decrypted into plain text.In above-mentioned data transmission procedure, packet is to be passed in the form of ciphertext on network
Defeated.The user for not having legal certificate can not decrypt these ciphertexts, therefore the security of data is very high.
The backstage of client and server exchanges data and uses AES encryption algorithm.
As shown in Fig. 2 user when using Advertising Management System, it is necessary to a series of step be carried out, to complete advertisement
Management system main-process stream；First, user is needed to be registered, and user can be registered mobile APP by oneself or pass through system
Operator distributes account.User needs to carry out account balance confirmation before advertisement is launched, if account balance deficiency is, it is necessary to carry out
Micro USB value carries out help by Systems Operator and supplemented with money.Subsequently into the flow for creating advertisement, user provides according to system
Four kinds of advertisement forms, select a type created.After creating advertisement success, Systems Operator creates advertisement institute to user
The ad material of submission is audited.The advertisement after passing through is audited, can be captured by advertisement engine, is carried out according to advertisement weight
Advertisement is selectively shown.Advertisement settlement system shows on the line according to advertisement（Clicking rate, displaying number）, to advertising accounts
Advertisement clearing are carried out, then and carry out the statistics of ad data.Advertising Management System, utilize number caused by advertisement settlement system
According to, carry out ad data analysis, to user show advertisement performance data, user refer to ad data advertisement is modified,
Editor.
As shown in figure 3, account management module corresponds to public homepage management including financial management, account operation management, account
Etc. function.Wherein financial management includes account information inquiry and charging function, account operation management include account creation, modification,
Deletion, login, record and Check ask the functions such as operation note, and account corresponds to public homepage management and is mainly to provide the corresponding movement of account
The entrance that APP accounts carry out public homepage establishment, Check is seen.
Account management module contains two kinds of Account Types, and one kind is normal client, and another kind is Systems Operator.According to
Different Account Types carries out function privilege distribution normal client may only be to itself essential information, operation note, account information
Carry out Check to see, register, log in, carrying out the operation such as supplementing with money online.Domestic consumer is registered by mobile APP channels, is signed in
Advertising Management System, so as to carry out the operation of advertising management.System manager also has in addition to possessing normal client operating rights
Authority is managed operation to customer account.Systems Operator can be that normal client distributes account, audit account, freeze, be extensive
Multiple customer account, changes customer data, deletes customer account, customer account is supplemented with money, simultaneity factor operator can lead to
Later platform system help client carries out the operation of advertising management.The either operation of user or Systems Operator, it will all pass through
Operational administrative submodule is recorded, inquired about.Client or Systems Operator are related to the operation of account finance, all will be by financial management
Submodule is recorded, Check is ask.
As shown in figure 4, indexed search module, as an independent operating program, realizes a simple search engine,
Advertising Management System provides search service.Indexed search module mainly provides data record and data search to advertising management module
Service, main modular function include, spreading objective management（Spreading objective records and search）, orientation word Search Hints, advertisement by
The pre- Accounting of everybody's number and operation note management, during customer selecting spreading objective, character is inputted, system will utilize indexed search to client
Recommend the target string that it was once promoted, these content recommendations are the chracter search inputted according to client, and according to
What the number that the type of spreading objective and client promoted in the past returned in reverse order, client, will be after an advertisement is successfully created
The spreading objective of wooden advertisement is added in index, if spreading objective and the conventional repetition that has, carry out manipulative indexing time numeral
The cumulative renewal of section.Client inputs in company and interest word frame when information is determined in selection dispensing and inputs character, system will utilize rope
Draw search function and return to full-text search prompting to client.For client when choosing a kind of interest word, system again will be emerging according to choosing
Interesting word carries out the recommendation of similar word, facilitates the Correlation selection of user.After having edited and determining information, system will be compiled client according to client
Volume directed information in the sex of commercial audience people, age bracket, identity, school, area, place company, interest word estimate
Audient's number of advertisement, and these information are presented along out together with advertising previews.The method that commercial audience is estimated is, according to
The directed information of selection, calculate essential information（Sex, age bracket, identity）, school, area, company, the proportion of interest,
After these ratio values are multiplied with mobile APP any active ues radixes, then carry out a specific weight values amendment, so as to obtain advertisement by
Everybody's number.
The formula that commercial audience number is estimated
Wherein, E represents audient's number, and R represents ratio, and C represents quantity, and B represents radix, and α is weighting.
Indexed search module is also recorded to advertisement operation behavior in addition to more than offer several functions and Check is ask.Visitor
Family or operator, the operation for having an impact ad data in ad system will all be recorded, either to advertisement
Create, modification, delete or the sequence of operations such as distribution of the operator to customer account, modification, deletions, will all use index examine
Rope module is recorded in file index.And participle index storage is carried out to operator's name, customer name and operation note content,
When carrying out operation note inquiry, full-text search of the class to these fields is realized.
As shown in figure 5, system uses structure-based layer architecture, whole system framework is divided into three layers, divided from top to bottom
Not Wei Web layers, APP layers and Service layers, foundation class that Web layers, APP layers and Service layers are provided using domain layers and
The tool-class that common layers provide；Web layers are the represent layers of system, there is provided external service interface, Web layers provide far call side
The verifying function of method and system flow data；APP layers provide the transaction operation of system, to the data come from the transmission of Service layers
Carry out conversion process；Service layers provide data operating interface, and correspondence database, caching, file index provide data behaviour respectively
Make interface, data, services are provided to APP layers；Service layers include DAO modules, XOA modules, Solr modules and Redis modules,
The DAO modules are managed collectively to database manipulation, and the XOA modules are managed to public service operate interface, institute
State Solr modules and operational administrative is carried out to file index, the Redis modules are managed to data caching.
Advertising platform takes triple layer designs：Mobile client, advertisement SDK interfaces and server end.Mobile client is main
Towards cell-phone customer terminal, mainly Object-C language developments are used.Advertisement SDK interfaces mainly provide interface to each cell phone customer
End uses, and each cell-phone customer terminal or development platform can access server according to SDK interfaces, and realization is used as cell-phone customer terminal
Acted on server end middleware.Server end mainly realizes the management function of advertising platform.Mainly use .NET language
Exploitation.
Specific product flow is as follows：After product placement platform SDK cell-phone customer terminal application program launching, examine first
The concrete condition of network is looked into, if network is closed, then opened if showing locally stored advertisement network, pass through SDK interfaces
Server is accessed, locally stored advertising message (such as the clicking rate of advertisement, locally stored advertising message) is encrypted, then
Server is submitted to, then receives the advertising message of server return, enters the decryption of row information, then carries out locally stored, is entered
And new showing advertisement is carried out, set according to the interval of time spot, carry out next advertisement promotion.After user clicks on advertisement, root
Realize that a variety of of advertisement show according to the setting of advertisement.After application program is hung up, advertising process also follows hang-up.It is transplanted to mobile phone visitor
After the advertisement SDK of family end application program obtains advertisement by background thread, store to local after the decryption of data
In database sqlite.Advertisement SDK reads the ad data for needing to show when advertisement is showed next time, and in mobile phone visitor
Show in the application program of family end.User generates ad click and integration data after advertisement is clicked on, and SDK is by these points
Hit and be stored in integration data in local data base sqlite.Advertisement SDK is clicked on and integration data in the upload of setting next time
Afterwards, network is connected to, these needs into ciphertext and are called into HTTPS interface protocols by number back to the data encryption of server
According to postbacking, advertising management service is saved in door data storehouse after receiving these data.Advertising management door and then reading
Data carry out advertistics and management.Advertisement SDK is connected to network after the renewal time of setting, is obtained according to advertisement before
Take advertising flow to obtain newest ad data, store and show.
The present invention externally provides service by the way of dual computer group, on the one hand ensures service processing ability, on the other hand
When ensureing system update upgrading, carry out flow and effectively switch, guarantee service continues uninterruptedly, to reduce Single Point of Faliure risk.Meanwhile
There is security guarantee to system data storage.For the data of database purchase, master-slave database is set, primary database is used for
Storage to the data of system, it is used to synchronize backup to primary database data from database, and the reading behaviour of data is provided
Make, mask data storehouse read-write operation, to improve the performance of database；For the data of index module, entered using the form of file
Row storage, indexed search server also provided principal and subordinate, on the one hand provide data backup assuring data security, the opposing party simultaneously
Face facilitates the switching that program updates with reducing Single Point of Faliure risk.
In terms of security requirement, system is strictly monitored.Except dual computer group measure described above, also
Monitoring is timed to online service, system service functions are checked every minute using monitoring script, once take
It is engaged in disabled situation, sends blind report to related personnel by way of mail and short message immediately, handled in time, ensures rock
The machine time is no more than minute, and the stability of a system reaches.Renewal operation for system, is selected user to be carried out using low peak period, dropped
The low influence to user.In terms of Information Security, the password of user is encrypted, in database the deletion of data adopt
Deleted with logic deletion instead of physics, while need to take precautions against injection attacks and attack.System is accessed and carried out strictly with wide
Authority classification, user can only carry out the operation being consistent with authorization mechanism.Malfunction all to system carries out log recordings, institute on the page
It is wrong to be uniformly directed on the miscue page
In summary, the invention provides mobile advertising user management system to be divided into four big functional modules, including advertising management mould
Block, data information module, account management module and indexed search module.System to each module in different phase by drawing
Point, comprehensive analysis management is carried out to data caused by each module, so as to furthermore achieved that the automatic management to advertisement, reduced
The Operating Complexity of system, improves advertisement benefit.
Mobile advertising user management system provided by the present invention is described in detail above, for the one of this area
As technical staff, according to the embodiment of the present invention thought, there will be changes, comprehensive in specific embodiments and applications
Upper described, this specification content should not be construed as limiting the invention.
Claims (6)
1. mobile advertising user management system, it is characterised in that including client and server end, the client is mobile
Advertisement APP ends, the service end include advertising management module, provide the data message mould of ad data analysis table displaying function
Block, account management module and indexed search module, the advertising management module include advertisement creation module, advertisement editor module and
Ad review module, the account management module include account management, financial management and public homepage management, the indexed search
Module is estimated including spreading objective management, Search Hints, operation note management and audient；
System uses structure-based layer architecture, and whole system framework is divided into three layers, from top to bottom respectively Web layers, APP layers
The foundation class that is provided with Service layers, the Web layers, the APP layers and the Service layers using domain layers and
The tool-class that common layers provide；Web layers are the represent layers of system, there is provided external service interface, remote invocation method and system
The verifying function of flow data；APP layers provide the transaction operation of system, and the data come from the transmission of Service layers are changed
Processing；Service layers provide data operating interface, and correspondence database, caching, file index provide data operating interface respectively,
Data, services are provided to APP layers；Service layers include DAO modules, XOA modules, Solr modules and Redis modules, the DAO
Module is managed collectively to database manipulation, and the XOA modules are managed to public service operate interface, the Solr moulds
Block carries out operational administrative to file index, and the Redis modules are managed to data caching.
2. mobile advertising user management system according to claim 1, it is characterised in that the advertising management module includes
Advertisement creation module, advertisement editor module and ad review module；The advertisement creation module is to advertising plan, advertisement group
The module created with advertising creative, the advertisement editor module are the mould for entering edlin to advertisement state and ad content
Block.
3. mobile advertising user management system according to claim 1, it is characterised in that the account management includes account
Management, financial management, public homepage management, the account management are deleted including New Account, Account Logon, account modification, account
Remove, operation note and action queries, the financial management include account inquiries and account charging, the public homepage management includes
Homepage, homepage inquiry and homepage is created to log in.
4. mobile advertising user management system according to claim 1, it is characterised in that the indexed search module includes
Spreading objective management, Search Hints, operation note management and audient estimate, and the spreading objective management includes target record and mesh
Mark search, the Search Hints include participle inquiry and similar word is recommended, and the operation note management includes operation note and note
Record inquiry.
5. mobile advertising user management system according to claim 1, it is characterised in that the client and the service
The backstage at device end exchanges data protocol and uses HTTPS agreements.
6. mobile advertising user management system according to claim 1, it is characterised in that the client and the service
The backstage at device end exchanges data and uses AES encryption algorithm.
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| CN201711032801.6A CN107784522A (en) | 2017-10-30 | 2017-10-30 | Mobile advertising user management system |
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| CN201711032801.6A CN107784522A (en) | 2017-10-30 | 2017-10-30 | Mobile advertising user management system |
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| CN107784522A true CN107784522A (en) | 2018-03-09 |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110378728A (en) * | 2019-07-09 | 2019-10-25 | 翟博文 | A kind of moving advertising plateform system |
| CN111612514A (en) * | 2020-04-11 | 2020-09-01 | 上海淇玥信息技术有限公司 | Advertisement customized delivery platform and method based on real-time data interaction and electronic equipment |
| CN111611303A (en) * | 2020-04-11 | 2020-09-01 | 上海淇玥信息技术有限公司 | Advertisement customized delivery platform and method based on data query and electronic equipment |
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