CN107403340A - A kind of advertising expenditure deduction method and device - Google Patents
A kind of advertising expenditure deduction method and device Download PDFInfo
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- CN107403340A CN107403340A CN201710571451.4A CN201710571451A CN107403340A CN 107403340 A CN107403340 A CN 107403340A CN 201710571451 A CN201710571451 A CN 201710571451A CN 107403340 A CN107403340 A CN 107403340A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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Abstract
The invention discloses a kind of advertising expenditure deduction method and device, to alleviate the pressure of server.Methods described includes：Statistical result is obtained from putting module from statistical module, statistical module obtains the dispensing daily record that advertisement generation is launched in the first preset duration at interval of the first preset duration from putting module, and counted, advertising expenditure is deducted according to statistical result from putting module.Using method provided by the present invention, batch can be carried out to caused advertising expenditure in certain period of time and deducted fees, rather than an advertisement putting occurs and deducts fees once, alleviate the pressure of server.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of advertising expenditure deduction method and device.
Background technology
It it is in the epoch of explosive growth in current advertisement, increasing user obtains advertisement by internet.For
For businessman, internet also turns into the popular area of advertisement putting, and increasing businessman is by webpage, APP etc. to specific
Crowd launches particular advertisement.
In the prior art, jettison system is often launched an advertisement and just deducted fees once, and such server stress is larger, particularly
Advertisement putting very frequently in the case of, it is easy to cause server crash.
The content of the invention
The present invention provides a kind of advertising expenditure deduction method and device, to alleviate the pressure of server.
The present invention provides a kind of advertising expenditure charging method, including：
Statistical result is obtained from putting module from statistical module, the statistical module is at interval of the first preset duration from dispensing
Module obtains the dispensing daily record that advertisement generation is launched in first preset duration, and is counted；
Advertising expenditure is deducted according to the statistical result from putting module.
It is in one embodiment, described to obtain statistical result from putting module from statistical module, it may include：
From putting module after each statistical module obtains from the putting module and to launch daily record, then to be spaced second pre-
If duration obtains statistical result from the statistical module.
In one embodiment, methods described may also include：
Putting module counts after advertisement is launched each time to expense caused by accumulative dispensing advertisement；
When expense caused by accumulative dispensing advertisement is more than or equal to the preset cost upper limit, putting module stops launching extensively
Accuse.
In one embodiment, it is described that advertising expenditure is deducted according to the statistical result from putting module, it can wrap
Include：
Determined to launch the number of advertisement according to statistical result；
Number according to advertisement is launched is deducted to advertising expenditure.
In one embodiment, methods described may also include：
The advertising creative of advertiser's establishment and the dispensing plan of formulation are received from putting module.
The present invention also provides a kind of advertising expenditure and deducted fees system, and the system includes：From putting module, putting module and
Statistical module；
The putting module, for launching advertisement and generating dispensing daily record；
The statistical module, thrown for being obtained at interval of the first preset duration from putting module in first preset duration
The dispensing daily record of advertisement generation is put, and is counted；
It is described from putting module, for obtaining statistical result from statistical module, according to the statistical result to advertising expenditure
It is deducted.
In one embodiment, it is described to can be additionally used in from putting module：
In each statistical module after the putting module obtains dispensing daily record, then the second preset duration is spaced from institute
State statistical module and obtain statistical result.
In one embodiment, the putting module can be additionally used in：
After advertisement is launched each time, expense caused by accumulative dispensing advertisement is counted；
When expense caused by accumulative dispensing advertisement is more than or equal to the preset cost upper limit, stop launching advertisement
In one embodiment, it is described to can be additionally used in from putting module：
Determined to launch the number of advertisement according to statistical result；Number according to advertisement is launched is deducted to advertising expenditure.
In one embodiment, the putting module can also be used to receive advertising creative and the formulation that advertiser creates
Launch plan.
The technical scheme provided by this disclosed embodiment can include the following benefits：
Above-mentioned technical proposal, by obtaining statistical result from putting module from statistical module, statistical module is at interval of first
Preset duration obtains the dispensing daily record that advertisement generation is launched in the first preset duration from putting module, and is counted, from dispensing
Module is deducted according to statistical result to advertising expenditure.So as to be criticized to caused advertising expenditure in certain period of time
Amount is deducted fees, rather than an advertisement putting occurs and deducts fees once, alleviates the pressure of server.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification
Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Specifically noted structure is realized and obtained in book, claims and accompanying drawing.
Below by drawings and examples, technical scheme is described in further detail.
Brief description of the drawings
Accompanying drawing is used for providing a further understanding of the present invention, and a part for constitution instruction, the reality with the present invention
Apply example to be used to explain the present invention together, be not construed as limiting the invention.In the accompanying drawings：
Fig. 1 is a kind of flow chart of advertising expenditure charging method in one embodiment of the invention；
Fig. 2 is the flow chart of another advertising expenditure charging method in one embodiment of the invention；
Fig. 3 is the flow chart of another advertising expenditure charging method in one embodiment of the invention；
Fig. 4 is the flow chart of another advertising expenditure charging method in one embodiment of the invention；
Fig. 5 is the flow chart of another advertising expenditure charging method in one embodiment of the invention；
Fig. 6 is that a kind of advertising expenditure is deducted fees the block diagram of device in one embodiment of the invention.
Embodiment
The preferred embodiments of the present invention are illustrated below in conjunction with accompanying drawing, it will be appreciated that described herein preferred real
Apply example to be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Fig. 1 is a kind of flow chart of advertising expenditure charging method in one embodiment of the invention, as shown in figure 1, the advertising expense
Comprise the following steps S11-S12 with charging method：
In step s 11, statistical result is obtained from putting module from statistical module, when statistical module is preset at interval of first
It is long that the dispensing daily record that advertisement generation is launched in the first preset duration is obtained from putting module, and counted.
The advertisement and dispensing plan of advertisement main management oneself are additionally operable to from putting module.Putting module is according to the throwing of advertiser
The plan of putting launches advertisement to user.Statistical module, all information are counted.
In step s 12, advertising expenditure is deducted according to statistical result from putting module.
For example, when user participates in a certain interaction, when with mobile phone shake or scan Quick Response Code, generation is once
Advertisement putting, realized by putting module.In the prior art, an advertisement putting often occurs, is just deducted fees once from putting module, such as
Fruit is in peak period, and the user of participation is especially more, and user frequently carries out shaking, then easily causes system crash.In order to
Overcome this problem, in of the invention, such as, when user shake, an advertisement putting occurs for putting module, launches mould
Block generates a daily record.Statistical module obtains a daily record at interval of the first preset duration (such as 5 minutes) from putting module, goes forward side by side
Row statistics.Statistical result is obtained from putting module from statistical module, statistical result includes launching advertisement in the first preset duration
Number, fee deduction treatment is then carried out, because system batch is deducted fees, effectively alleviate the pressure of server.
The above method of the embodiment of the present invention, by obtaining statistical result, statistical module from putting module from statistical module
The dispensing daily record that advertisement generation is launched in the first preset duration is obtained from putting module at interval of the first preset duration, and is united
Meter, is deducted from putting module according to statistical result to advertising expenditure.So as to caused advertisement in certain period of time
Expense carries out batch and deducted fees, rather than an advertisement putting occurs and deducts fees once, alleviates the pressure of server.
In one embodiment, as shown in Fig. 2 step S11 can also be embodied as step S111：
In step S111, from putting module after each statistical module obtains from putting module and to launch daily record, then it is spaced
Second preset duration obtains statistical result from statistical module.
Second preset duration can be set according to actual conditions, for example, 5 minutes.In the present embodiment, from putting module
It is not to obtain statistical result from statistical module immediately in each statistical module after putting module obtains dispensing daily record, but again
It is spaced the second preset duration and obtains statistical result from statistical module, can further alleviates server stress.
In one embodiment, as shown in figure 3, the advertising expenditure charging method may also include the steps of S13-S14：
In step s 13, putting module is united after advertisement is launched each time to expense caused by accumulative dispensing advertisement
Meter.
In step S14, when expense caused by accumulative dispensing advertisement is more than or equal to the preset cost upper limit, mould is launched
Block stops launching advertisement.
Due to not being real-time deduction from putting module, but deducted fees once every certain time length, therefore, deduct fees to exist and prolong
Late, in this process, if spending on ads exceedes the advertising expenditure of advertiser's actual delivery, due to delay of deducting fees be present,
Occur that the expense of actually occurring exceedes the situation of the advertising expenditure of advertiser's actual delivery, in order to avoid such case occurs, throw
Amplification module is prerecorded with the expense upper limit, and virtually withholds, and this is virtually withholdd no more than the expense upper limit, if it does, then throwing
Amplification module stops launching advertisement.Then avoid the generation of excess charges.
In one embodiment, as shown in figure 4, step S12 can also be embodied as step S121-S122：
In step S121, determined to launch the number of advertisement according to statistical result.
In step S122, advertising expenditure is deducted according to the number for launching advertisement.
In the present embodiment, advertisement pay-per-use is launched, advertising expenditure is deducted according to the number for launching advertisement, can be with
Easily and efficiently determine advertising expenditure.
In one embodiment, as shown in figure 5, the advertising expenditure charging method may also include the steps of S15：
In step S15, the advertising creative of advertiser's establishment and the dispensing plan of formulation are received from putting module.
In the present embodiment, advertising creative and the dispensing plan of formulation that advertiser creates, advertisement is received from putting module
The advertising creative and the dispensing plan of formulation that chief creating is built, and for the advertisement main management advertisement of oneself and launch plan.
Following is embodiment of the present disclosure, can be used for performing embodiments of the present disclosure.
Fig. 6 is that a kind of advertising expenditure according to an exemplary embodiment is deducted fees the system of device, and the system can lead to
Cross software, hardware or both be implemented in combination with it is some or all of as electronic equipment.As shown in fig. 6, the advertising expenditure
The system of deducting fees includes：Putting module, statistical module and from putting module；
Putting module 61, for launching advertisement and generating dispensing daily record；
Statistical module 62, advertisement is launched for being obtained at interval of the first preset duration from putting module in the first preset duration
The dispensing daily record of generation, and counted；
From putting module 63, for obtaining statistical result from statistical module, advertising expenditure is detained according to statistical result
Remove.
For example, when user participates in a certain interaction, when with mobile phone shake or scan Quick Response Code, generation is once
Advertisement putting, realized by putting module.In the prior art, an advertisement putting often occurs, is just deducted fees once from putting module, such as
Fruit is in peak period, and the user of participation is especially more, and user frequently carries out shaking, then easily causes system crash.In order to
Overcome this problem, in of the invention, such as, when user shake, an advertisement putting occurs for putting module, launches mould
Block generates a daily record.Statistical module obtains a daily record at interval of the first preset duration (such as 5 minutes) from putting module, goes forward side by side
Row statistics.Statistical result is obtained from putting module from statistical module, statistical result includes launching advertisement in the first preset duration
Number, fee deduction treatment is then carried out, because system batch is deducted fees, effectively alleviate the pressure of server.
The said system of the embodiment of the present invention, by obtaining statistical result, statistical module from putting module from statistical module
The dispensing daily record that advertisement generation is launched in the first preset duration is obtained from putting module at interval of the first preset duration, and is united
Meter, is deducted from putting module according to statistical result to advertising expenditure.So as to caused advertisement in certain period of time
Expense carries out batch and deducted fees, rather than an advertisement putting occurs and deducts fees once, alleviates the pressure of server.
In one embodiment, can be additionally used in from putting module 63：
In each statistical module after putting module obtains dispensing daily record, then it is spaced the second preset duration and is obtained from statistical module
Take statistical result.
Second preset duration can be set according to actual conditions, for example, 5 minutes.In the present embodiment, from putting module
It is not to obtain statistical result from statistical module immediately in each statistical module after putting module obtains dispensing daily record, but again
It is spaced the second preset duration and obtains statistical result from statistical module, can further alleviates server stress.
In one embodiment, putting module 61 can be additionally used in：
After advertisement is launched each time, expense caused by accumulative dispensing advertisement is counted；
When expense caused by accumulative dispensing advertisement is more than or equal to the preset cost upper limit, stop launching advertisement
Due to not being real-time deduction from putting module, but deducted fees once every certain time length, therefore, deduct fees to exist and prolong
Late, in this process, if spending on ads exceedes the advertising expenditure of advertiser's actual delivery, due to delay of deducting fees be present,
Occur that the expense of actually occurring exceedes the situation of the advertising expenditure of advertiser's actual delivery, in order to avoid such case occurs, throw
Amplification module is prerecorded with the expense upper limit, and virtually withholds, and this is virtually withholdd no more than the expense upper limit, if it does, then throwing
Amplification module stops launching advertisement.Then avoid the generation of excess charges.
In one embodiment, can be additionally used in from putting module 63：
Determined to launch the number of advertisement according to statistical result；Number according to advertisement is launched is deducted to advertising expenditure.
In the present embodiment, advertisement pay-per-use is launched, advertising expenditure is deducted according to the number for launching advertisement, can be with
Easily and efficiently determine advertising expenditure.
In one embodiment, putting module 61 can be additionally used in advertising creative and the throwing of formulation for receiving advertiser's establishment
The plan of putting.
In the present embodiment, advertising creative and the dispensing plan of formulation that advertiser creates, advertisement is received from putting module
The advertising creative and the dispensing plan of formulation that chief creating is built, and for the advertisement main management advertisement of oneself and launch plan.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the present invention can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware
Apply the form of example.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more
The shape for the computer program product that usable storage medium is implemented on (including but is not limited to magnetic disk storage and optical memory etc.)
Formula.
The present invention is the flow with reference to method according to embodiments of the present invention, equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram
Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
The processors of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real
The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to
Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or
The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or
The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in individual square frame or multiple square frames.
Obviously, those skilled in the art can carry out the essence of various changes and modification without departing from the present invention to the present invention
God and scope.So, if these modifications and variations of the present invention belong to the scope of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to comprising including these changes and modification.
Claims (10)
- A kind of 1. advertising expenditure charging method, it is characterised in that including：Statistical result is obtained from putting module from statistical module, the statistical module is at interval of the first preset duration from putting module The dispensing daily record that advertisement generation is launched in first preset duration is obtained, and is counted；Advertising expenditure is deducted according to the statistical result from putting module.
- 2. the method as described in claim 1, it is characterised in that it is described to obtain statistical result from putting module from statistical module, Including：From putting module after each statistical module obtains from the putting module and to launch daily record, then be spaced second it is default when It is long to obtain statistical result from the statistical module.
- 3. the method as described in claim 1, it is characterised in that methods described also includes：Putting module counts after advertisement is launched each time to expense caused by accumulative dispensing advertisement；When expense caused by accumulative dispensing advertisement is more than or equal to the preset cost upper limit, putting module stops launching advertisement.
- 4. the method as described in claim 1, it is characterised in that it is described from putting module according to the statistical result to advertising expense With being deducted, including：Determined to launch the number of advertisement according to statistical result；Number according to advertisement is launched is deducted to advertising expenditure.
- 5. such as the method any one of claim 1-4, it is characterised in that methods described also includes：The advertising creative of advertiser's establishment and the dispensing plan of formulation are received from putting module.
- The system 6. a kind of advertising expenditure is deducted fees, it is characterised in that the system includes：From putting module, putting module and system Count module；The putting module, for launching advertisement and generating dispensing daily record；The statistical module, launched extensively for being obtained at interval of the first preset duration from putting module in first preset duration The dispensing daily record of generation is accused, and is counted；It is described from putting module, for obtaining statistical result from statistical module, advertising expenditure is carried out according to the statistical result Deduct.
- 7. system as claimed in claim 6, it is characterised in that described to be additionally operable to from putting module：In each statistical module after the putting module obtains dispensing daily record, then the second preset duration is spaced from the system Count module and obtain statistical result.
- 8. system as claimed in claim 6, it is characterised in that the putting module is additionally operable to：After advertisement is launched each time, expense caused by accumulative dispensing advertisement is counted；When expense caused by accumulative dispensing advertisement is more than or equal to the preset cost upper limit, stop launching advertisement.
- 9. system as claimed in claim 6, it is characterised in that described to be additionally operable to from putting module：Determined to launch the number of advertisement according to statistical result；Number according to advertisement is launched is deducted to advertising expenditure.
- 10. such as the system any one of claim 6-9, it is characterised in that the putting module is additionally operable to receive advertisement The advertising creative and the dispensing plan of formulation that chief creating is built.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710571451.4A CN107403340A (en) | 2017-07-13 | 2017-07-13 | A kind of advertising expenditure deduction method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710571451.4A CN107403340A (en) | 2017-07-13 | 2017-07-13 | A kind of advertising expenditure deduction method and device |
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| Publication Number | Publication Date |
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| CN107403340A true CN107403340A (en) | 2017-11-28 |
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ID=60405414
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| Application Number | Title | Priority Date | Filing Date |
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| CN201710571451.4A Pending CN107403340A (en) | 2017-07-13 | 2017-07-13 | A kind of advertising expenditure deduction method and device |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110717771A (en) * | 2018-07-11 | 2020-01-21 | 武汉斗鱼网络科技有限公司 | Multi-dimensional advertisement real-time charging method, storage medium, electronic device and system |
| CN111612514A (en) * | 2020-04-11 | 2020-09-01 | 上海淇玥信息技术有限公司 | Advertisement customized delivery platform and method based on real-time data interaction and electronic equipment |
| CN112258239A (en) * | 2020-10-30 | 2021-01-22 | 北京沃东天骏信息技术有限公司 | Method, device, equipment, medium and system for acquiring super-broadcast control effect data |
| CN112465537A (en) * | 2020-10-27 | 2021-03-09 | 北京智能广宣科技有限公司 | Automatic settling system and method for cinema advertisement playing cost |
-
2017
- 2017-07-13 CN CN201710571451.4A patent/CN107403340A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110717771A (en) * | 2018-07-11 | 2020-01-21 | 武汉斗鱼网络科技有限公司 | Multi-dimensional advertisement real-time charging method, storage medium, electronic device and system |
| CN111612514A (en) * | 2020-04-11 | 2020-09-01 | 上海淇玥信息技术有限公司 | Advertisement customized delivery platform and method based on real-time data interaction and electronic equipment |
| CN112465537A (en) * | 2020-10-27 | 2021-03-09 | 北京智能广宣科技有限公司 | Automatic settling system and method for cinema advertisement playing cost |
| CN112258239A (en) * | 2020-10-30 | 2021-01-22 | 北京沃东天骏信息技术有限公司 | Method, device, equipment, medium and system for acquiring super-broadcast control effect data |
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