CN104883336B - A kind of method and apparatus that control media data is at the uniform velocity launched - Google Patents
A kind of method and apparatus that control media data is at the uniform velocity launched Download PDFInfo
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Abstract
The present invention provides a kind of method and apparatus that control media data is at the uniform velocity launched, technical solutions are as follows: obtains Spending Limit of the media data popularization plan in preset period of time of Spending Limit and media data promoter of the media data promoter in preset period of time；In each preset period of time, the account amount of consumption and account balance and the media data popularization plan of the media data promoter in preceding t chronomere are counted in the overall consumption volume of preceding t chronomere, the media popularization plan is calculated by the available balance of t chronomere according to statistical result；Media data of the media data popularization plan in t+1 chronomere is calculated based on the available balance and launches probability, and the media data in probability dispensing media data popularization plan is launched according to the media data of calculating.The present invention can guarantee that media data is at the uniform velocity launched, and mitigate user's processing pressure.
Description
Technical Field
The present application relates to the field of computer network technologies, and in particular, to a method and an apparatus for controlling media data to be delivered at a constant speed.
Background
The network advertisement refers to all information which is released on the internet and aims at advertising, along with the rapid development of the internet, the market of the network advertisement is increasing at an astonishing speed, and compared with the traditional advertisement, the network advertisement has more and more obvious effectiveness.
Generally, an advertiser has a need to deliver advertisements at a constant speed, that is: it is desirable that the traffic gained by the advertisements is evenly distributed over the impression period. For example, an advertiser engaged in electronic commerce may wish to place an advertisement so that the order time generated by the user clicking the advertisement is not too concentrated, or may cause great processing stress on customer service personnel and the like and fail to respond to the service request of the user in time.
Disclosure of Invention
In view of this, the present invention provides a method and an apparatus for controlling media data to be delivered at a constant speed, which can ensure that media data is delivered at a constant speed and reduce processing pressure of a user.
In order to achieve the purpose, the technical scheme provided by the invention is as follows:
a method for controlling media data to be released at a constant speed comprises the following steps:
acquiring consumption quota of a media data promoter in a preset time period and consumption quota of a media data promotion plan of the media data promoter in the preset time period;
in each preset time period, counting the account consumption amount of a media data promoter in the previous t time unit, the account balance of the media data promoter up to the t time unit and the total consumption amount of the media data promotion plan in the previous t time unit, and calculating the available balance of the media promotion plan up to the t time unit according to the counting result;
and calculating the media data delivery probability of the media data promotion plan in the t +1 time unit based on the available balance, and delivering the media data in the media data promotion plan according to the calculated media data delivery probability.
An apparatus for controlling media data to be released at a constant speed, comprising: the device comprises an acquisition unit, a statistical unit, a delivery probability calculation unit and a media data delivery unit;
the acquisition unit is used for acquiring the consumption limit of the media data promoter in a preset time period and the consumption limit of the media data promotion plan of the media data promoter in the preset time period;
the statistical unit is used for counting the account consumption amount of the media data promoter in the previous t time unit, the account balance of the media data promotion plan in the previous t time unit and the total consumption amount of the media data promotion plan in the previous t time unit in each preset time period, and calculating the available balance of the media promotion plan in the previous t time unit according to the statistical result;
the delivery probability calculating unit is used for calculating the estimated delivery probability of the media data promotion plan in the t +1 th time unit based on the available balance;
and the media data releasing unit is used for releasing the media data in the media data promotion plan according to the media data releasing probability calculated by the releasing probability calculating unit.
In summary, the present invention counts the related consumption conditions of the media data promotion plan in the first t time units within the preset time period, and determines the delivery probability of the media data in the t +1 th time unit according to the statistical result, so as to control the delivery of the media data in the media data promotion plan according to the delivery probability of the media data, thereby achieving the purpose of controlling the uniform delivery of the media data by using the playing probability of the media data, and effectively reducing the user processing pressure caused by the concentrated delivery of the media data.
Drawings
Fig. 1 is a schematic diagram of a media data constant-speed delivery control system according to an embodiment of the present invention;
FIG. 2 is a flowchart of a method for controlling uniform-speed delivery of media data according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of a device for controlling media data to be delivered at a constant speed according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the embodiments of the present invention will be described in detail with reference to the accompanying drawings.
In the embodiment of the invention, the uniform-speed delivery control is carried out by taking the media data promotion plan as a basic unit, and the media data promotion plan comprises a plurality of media data with the same promotion theme. In order to meet the uniform-speed delivery requirement of media data in a media data promotion plan, the related consumption conditions of the media data promotion plan in the first t time units in a preset time period are counted, the delivery probability of the media data in the t +1 th time unit is determined according to the counting result, and delivery control is performed on the media data in the media data promotion plan according to the delivery probability of the media data. The media data here may be advertisements.
Referring to fig. 1, fig. 1 is a schematic diagram of a media data constant-speed delivery control system according to an embodiment of the present invention, which includes a media data subsystem and a device/apparatus for controlling media data constant-speed delivery, wherein,
the media data subsystem is composed of one or more service devices. The media data subsystem is mainly responsible for executing operations related to a media data promotion plan, for example, a media data request of a media data display platform is received (for example, when a certain webpage of a website is opened, the media data request is triggered, the media data request is sent to the media data subsystem of a background), the media data is sent to the media data display platform according to the current media data release probability of the media data promotion plan, and the media data display platform displays the media data sent by the media data subsystem to a client (for example, a user browsing the webpage), so that media data release is realized. The media data subsystem further needs to perform operations such as exposure and click condition statistics and fee deduction of media data of the media data promotion plan, and accordingly notifies the related consumption information of the media data promotion plan to a device for controlling media data to be released at a constant speed, wherein the related consumption information of the media data promotion plan includes: the media data promoter corresponds to the consumption limit of the media data promotion plan, the consumption limit of the media data promotion plan in the preset time period, the consumption amount of the media data promotion plan in each time unit and the like in the preset time period.
The device for controlling the media data to be launched at a constant speed is responsible for calculating the launching probability of the media data promotion plan in the later time unit when the previous time unit is finished or the later time unit is started, so that the media data subsystem pushes the media data of the media data promotion plan to the media data display platform according to the launching probability of the media data. In the concrete implementation, the device for controlling the uniform-speed delivery of the media data can acquire the related consumption information of the media data promotion plan from the media data subsystem in real time, and the related consumption information of the media data promotion plan is counted to obtain the statistical results (specifically, explained in the following embodiments) of the account consumption amount of the media data promoter in the previous t time unit in each preset time period, the account balance of the media data promoter up to t time unit, and the total consumption amount of the media data promotion plan in the previous t time unit, further calculating the available balance of the media promotion plan until t time unit according to the statistical result, and calculating the media data putting probability of the media data promotion plan in the t +1 time unit based on the available balance, therefore, the media data subsystem can carry out delivery control on the media data in the media data promotion plan according to the media data delivery probability.
Referring to fig. 2, fig. 2 is a flowchart of a method for controlling media data to be delivered at a constant speed according to an embodiment of the present invention, where the method mainly includes the following steps:
step 201, acquiring a consumption limit of a media data promoter corresponding to a media data promotion plan in a preset time period and a consumption limit of the media data promotion plan in the preset time period.
Media data delivery belongs to paid services, usually a consumption limit needs to be set, and media data delivery is stopped when consumption exceeds the limit. When the media data is an advertisement, correspondingly, the media data promoter is an advertiser, and the advertisements in the media data promotion plan belong to the same advertiser.
In practice, a media data promoter may participate in multiple media data promotion programs and have a consumption account in which prepaid charges that the media data promoter has deposited for participating multiple media data promotion programs are stored.
In general, a media data promoter will specify the consumption limit of each participating media data promotion plan, and after the consumption limit is evenly distributed to the duration of the media data promotion plan, the consumption limit corresponding to the media data promotion plan by the media data promoter in a preset time period can be obtained.
In addition, the media data promotion plan also has a definite consumption quota, and the consumption quota of the media data promotion plan in a preset time period (for example, 1 day) can be obtained after the duration of the media data promotion plan is shared.
In the embodiment of the invention, the consumption limit of the media data promoter corresponding to the media data promotion plan in the preset time period and the consumption limit of the media data promotion plan in the preset time period need to be obtained from the media data subsystem in advance for subsequent media data delivery probability calculation.
Step 202, in each preset time period, counting the account consumption amount of the media data promoter in the previous t time unit, the account balance of the media data promoter up to the t time unit, and the total consumption amount of the media data promotion plan in the previous t time unit, and calculating the available balance of the media promotion plan up to the t time unit according to the counting result.
Each preset time period should include a duration of at least one time unit.
In practical applications, each exposure and each click of the media data has a corresponding amount of consumption according to specific situations. The media data promotion system can accumulate the consumption amount of each media data promoter according to the specific exposure and click condition of the media data in the operation process to obtain the account consumption amount of the media data promoter within a preset time period and the account balance of the media data promoter within a preset time unit up to t time unit (t is a natural number greater than 0, and the time unit can be wonderful, minute, hour and the like); meanwhile, the total consumption amount of the media promotion plan which is up to t time units in the preset time period can be accumulated according to the specific exposure and click conditions of the media data.
After the account consumption amount of the media data promoter in the previous t time unit, the account balance of the media data promoter up to the t time unit and the total consumption amount of the media data promotion plan in the previous t time unit are obtained through statistics, the available balance of the media data promotion plan in the preset time period can be determined according to the statistical result, and the specific method comprises the following steps: and comparing the account balance of the media data promoter up to t time unit, the difference value between the consumption limit of the media data promoter in the preset time period and the account consumption amount in the previous t time unit, and the difference value between the consumption limit of the media data promotion plan in the preset time period and the total consumption amount in the t time unit, and determining the minimum value as the available balance of the media promotion plan.
Step 203, calculating the media data delivery probability of the media data promotion plan in the t +1 time unit based on the available balance, and delivering the media data in the media data promotion plan according to the calculated media data delivery probability.
In the embodiment of the invention, at least two modes of calculating the media data delivery probability of the media data promotion plan are included:
(1) assuming that the consumption amount of each time unit is completely the same, calculating the expected cumulative consumption proportion Ratio of the previous t time units of the media data promotion plan in the preset time periodexpect. Meanwhile, the actual accumulated consumption proportion Ratio of the previous t time unit of the media data promotion plan in the preset time period can be calculatedrealComparing RatioexpectAnd RatiorealWhen the Ratio is greater thanrealIs less than RatioexpectIf the media data delivery probability is not greater than 0, the media data delivery probability is set to 1, otherwise, the media data delivery probability is set to a probability value (e.g., 0.8) smaller than 1 and greater than 0, or a probability value smaller than 0 is calculated according to a preset formula (for example)A probability value of 1.
Wherein, the actual accumulated consumption proportion Ratio of the media data promotion plan in the previous t time unit in the preset time period is calculatedrealThe following equation one may be used:
calculating expected cumulative consumption Ratio of the first t time units of the media data promotion plan in a preset time periodexpectThe following equation two may be used:
calculating the media data delivery probability p of the media data promotion plan in the t +1 time unit based on the available balancet+1The following formula three or formula four may be employed:
or,
wherein,
cost as described abovetTotalRepresenting a total amount of consumption of the media data promotional plan at the first t time units;
balance as described abovetRepresenting an available balance of the media promotion plan up to t time units;
the T represents the number of time units included in a preset time period;
the x is a preset probability value, and is smaller than 1 and larger than 0.
(2) Total exposure imp in t time units before, based on available balance of media promotion plantTotalExposure imp of t-th time unittAnd media data delivery probability PtAnd calculating the media data delivery probability of the later time unit.
For this purpose, when the account consumption amount and the account balance of the media data popularizing plan in the previous t time units and the total consumption amount of the media data popularizing plan in the previous t time units are counted, the total exposure imp of the media data popularizing plan in the previous t time units is further countedtTotalExposure imp in the t-th time unittAnd media data delivery probability Pt。
Therefore, the estimated consumption Cost of the media data promotion plan in the t +1 th time unit can be calculated by using the available balance of the media data promotion plan in the preset time period up to the t time unitt+1Specifically, the following formula five may be adopted to calculate the estimated consumption Cost of the media promotion plan in the t +1 th time unitt+1：
Next, the total exposure imp in the preceding t time units is projected according to the media datatTotalTotal CosttTotalAnd the estimated consumption Cost of the media data promotion plan in the t +1 time unitt+1Calculating the estimated exposure imp of the media data promotion plan in the t +1 time unitt+1: specifically, the following formula six may be adopted:
finally, the exposure imp in the t time unit according to the media data promotion plantAnd media data delivery probability ptAnd an estimated exposure imp at the t +1 time unitt+1Calculating the estimated delivery probability p of the media data promotion plan in the t +1 time unitt+1The specific method is that the following formula seven is adopted:
among them, CosttTotalRepresenting a total amount of consumption of the media data promotional plan at the first t time units; balancetRepresenting an available balance of the media promotion plan up to t time units; t represents the number of time units included in the preset time period.
The method for controlling media data to be released at a constant speed according to the embodiment of the present invention is described in detail above, and the present invention further provides a device for controlling media data to be released at a constant speed, which is described in detail below with reference to fig. 3.
Referring to fig. 3, fig. 3 is a schematic structural diagram of a device for controlling uniform-speed delivery of media data according to an embodiment of the present invention, and as shown in fig. 3, the device includes: an acquisition unit 301, a statistic unit 302, a delivery probability calculation unit 303, and a media data delivery unit 304; wherein,
an obtaining unit 301, configured to obtain a consumption limit of a media data promoter in a preset time period and a consumption limit of a media data promotion plan of the media data promoter in the preset time period;
a counting unit 302, configured to count, in each preset time period, an account consumption amount of a media data promoter in a previous t time unit, an account balance up to the t time unit, and a total consumption amount of the media data promotion plan in the previous t time unit, and calculate an available balance up to the t time unit of the media promotion plan according to a counting result;
a delivery probability calculating unit 303, configured to calculate an estimated delivery probability of the media data promotion plan in the t +1 th time unit based on the available balance;
a media data delivering unit 304, configured to deliver the media data in the media data promotion plan according to the media data delivering probability calculated by the delivering probability calculating unit 303.
In the device shown in figure 3 of the drawings,
the statistic unit 302, when calculating the available balance of the media promotion plan according to the statistic result, is configured to:
and comparing the account balance of the media data promoter up to t time unit, the difference value between the consumption limit of the media data promoter in the preset time period and the account consumption amount in the previous t time unit, and the difference value between the consumption limit of the media data promotion plan in the preset time period and the total consumption amount in the t time unit, and determining the minimum value as the available balance of the media promotion plan.
In the device shown in figure 3 of the drawings,
when calculating the media data delivery probability of the media data promotion plan in the t +1 th time unit based on the available balance, the delivery probability calculating unit 303 is configured to:
calculating the actual accumulated consumption proportion Ratio of the previous t time unit by adopting a formula Ireal：
Calculating expected cumulative consumption Ratio of the first t time units by adopting a formula IIexpect：
And finally, determining the estimated delivery probability p of the media data promotion plan in the t +1 time unit by adopting a formula III or a formula IVt+1：
Or,
among them, CosttTotalRepresenting a total amount of consumption of the media data promotional plan at the first t time units; balancetRepresenting an available balance of the media promotion plan up to t time units; t represents the number of time units included in a preset time period; x is a preset probability value which is less than 1 and greater than 0.
In the device shown in figure 3 of the drawings,
the statistic unit 302, when counting the account consumption and the account balance of the media data promoter in the previous t time units and the total consumption of the media data promotion plan in the previous t time units, further counts the total exposure imp of the media data promotion plan in the previous t time unitstTotalExposure imp in the t-th time unittAnd media data delivery probability Pt；
When calculating the media data delivery probability of the media data promotion plan in the t +1 th time unit based on the available balance, the delivery probability calculating unit 303 is configured to:
calculating the estimated consumption Cost of the media promotion plan in the t +1 time unit by adopting a formula fivet+1：
Calculating the estimated exposure imp of the media promotion plan in the t +1 time unit by adopting a formula sixt+1：
Calculating the estimated delivery probability p of the media promotion plan in the t +1 time unit by adopting a formula sevent+1：
Among them, CosttTotalRepresenting a total amount of consumption of the media data promotional plan at the first t time units; balancetRepresenting an available balance of the media promotion plan up to t time units; t represents the number of time units included in the preset time period.
The above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (8)
1. A method for controlling media data to be released at a constant speed is characterized by comprising the following steps:
acquiring consumption quota of a media data promoter in a preset time period and consumption quota of a media data promotion plan of the media data promoter in the preset time period;
in each preset time period, counting the account consumption amount of a media data promoter in the previous t time unit, the account balance of the media data promoter up to the t time unit and the total consumption amount of the media data promotion plan in the previous t time unit, and calculating the available balance of the media promotion plan up to the t time unit according to the counting result;
and calculating the media data delivery probability of the media data promotion plan in the t +1 time unit based on the available balance, and delivering the media data in the media data promotion plan according to the calculated media data delivery probability.
2. The method of claim 1,
the method for calculating the available balance of the media promotion plan according to the statistical result comprises the following steps:
and comparing the account balance of the media data promoter up to t time unit, the difference value between the consumption limit of the media data promoter in the preset time period and the account consumption amount in the previous t time unit, and the difference value between the consumption limit of the media data promotion plan in the preset time period and the total consumption amount in the t time unit, and determining the minimum value as the available balance of the media promotion plan.
3. The method according to claim 1 or 2,
the method for calculating the media data delivery probability of the media data promotion plan in the t +1 time unit based on the available balance comprises the following steps:
calculating the actual accumulated consumption proportion Ratio of the previous t time unit by adopting a formula Ireal：
Calculating expected cumulative consumption Ratio of the first t time units by adopting a formula IIexpect：
And finally determining the media data promotion meter by adopting a formula three or a formula fourProbability p of media data delivery divided in t +1 time unitt+1：
Or,
among them, CosttTotalRepresenting a total amount of consumption of the media data promotional plan at the first t time units; balancetRepresenting an available balance of the media promotion plan up to t time units; t represents the number of time units included in a preset time period; x is a preset probability value which is less than 1 and greater than 0.
4. The method according to claim 1 or 2,
when the account consumption amount of the media data promoter in the previous t time unit and the account balance of the media data promoter up to the previous t time unit are counted, and the total consumption amount of the media data promotion plan in the previous t time unit are counted, the total exposure imp of the media data promotion plan in the previous t time unit is further countedtTotalExposure imp in the t-th time unittAnd media data delivery probability Pt：
The method for calculating the media data delivery probability of the media data promotion plan in the t +1 time unit based on the available balance comprises the following steps:
calculating the estimated consumption Cost of the media promotion plan in the t +1 time unit by adopting a formula fivet+1：
Calculating the estimated exposure imp of the media promotion plan in the t +1 time unit by adopting a formula sixt+1：
Calculating the estimated delivery probability p of the media promotion plan in the t +1 time unit by adopting a formula sevent+1：
Among them, CosttTotalRepresenting a total amount of consumption of the media data promotional plan at the first t time units; balancetRepresenting an available balance of the media promotion plan up to t time units; t represents the number of time units included in the preset time period.
5. An apparatus for controlling media data to be released at a constant speed, the apparatus comprising: the device comprises an acquisition unit, a statistical unit, a delivery probability calculation unit and a media data delivery unit;
the acquisition unit is used for acquiring the consumption limit of the media data promoter in a preset time period and the consumption limit of the media data promotion plan of the media data promoter in the preset time period;
the statistical unit is used for counting the account consumption amount of the media data promoter in the previous t time unit, the account balance of the media data promotion plan in the previous t time unit and the total consumption amount of the media data promotion plan in the previous t time unit in each preset time period, and calculating the available balance of the media promotion plan in the previous t time unit according to the statistical result;
the delivery probability calculating unit is used for calculating the estimated delivery probability of the media data promotion plan in the t +1 th time unit based on the available balance;
and the media data releasing unit is used for releasing the media data in the media data promotion plan according to the media data releasing probability calculated by the releasing probability calculating unit.
6. The apparatus of claim 5,
the statistical unit is configured to, when calculating the available balance of the media promotion plan according to the statistical result:
and comparing the account balance of the media data promoter up to t time unit, the difference value between the consumption limit of the media data promoter in the preset time period and the account consumption amount in the previous t time unit, and the difference value between the consumption limit of the media data promotion plan in the preset time period and the total consumption amount in the t time unit, and determining the minimum value as the available balance of the media promotion plan.
7. The apparatus of claim 5 or 6,
the delivery probability calculating unit, when calculating the media data delivery probability of the media data promotion plan in the t +1 th time unit based on the available balance, is configured to:
calculating the actual accumulated consumption proportion Ratio of the previous t time unit by adopting a formula Ireal：
Calculating expected cumulative consumption Ratio of the first t time units by adopting a formula IIexpect：
And finally, determining the estimated delivery probability p of the media data promotion plan in the t +1 time unit by adopting a formula III or a formula IVt+1：
Or,
among them, CosttTotalRepresenting a total amount of consumption of the media data promotional plan at the first t time units; balancetRepresenting an available balance of the media promotion plan up to t time units; t represents the number of time units included in a preset time period; x is a preset probability value which is less than 1 and greater than 0.
8. The apparatus of claim 5 or 6,
the statistical unit is used for further counting the total exposure imp of the media data promotion plan in the previous t time unit when counting the account consumption amount of the media data promoter in the previous t time unit, the account balance of the media data promoter up to the previous t time unit and the total consumption amount of the media data promotion plan in the previous t time unittTotalExposure imp in the t-th time unittAnd media data delivery probability Pt；
The delivery probability calculating unit, when calculating the media data delivery probability of the media data promotion plan in the t +1 th time unit based on the available balance, is configured to:
calculating the estimated consumption Cost of the media promotion plan in the t +1 time unit by adopting a formula fivet+1：
Calculating the estimated exposure imp of the media promotion plan in the t +1 time unit by adopting a formula sixt+1：
By using maleCalculating the predicted delivery probability p of the media promotion plan in the t +1 time unitt+1：
Among them, CosttTotalRepresenting a total amount of consumption of the media data promotional plan at the first t time units; balancetRepresenting an available balance of the media promotion plan up to t time units; t represents the number of time units included in the preset time period.
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| TW104103539A TWI521457B (en) | 2014-02-27 | 2015-02-03 | Method of controlling media data content to be uniformly played and apparatus thereof |
| PCT/CN2015/072863 WO2015127864A1 (en) | 2014-02-27 | 2015-02-12 | Method and apparatus for controlling media data to be placed at constant speed |
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| TW201533682A (en) | 2015-09-01 |
| TWI521457B (en) | 2016-02-11 |
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