CN110322264A - Ad traffic control method and device - Google Patents
Ad traffic control method and device Download PDFInfo
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- CN110322264A CN110322264A CN201810278940.5A CN201810278940A CN110322264A CN 110322264 A CN110322264 A CN 110322264A CN 201810278940 A CN201810278940 A CN 201810278940A CN 110322264 A CN110322264 A CN 110322264A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The present invention provides a kind of ad traffic control method and device, by according to preset rules, obtaining corresponding prediction dispensing coefficient at the first time；Data are launched according to practical, obtain the first time corresponding practical dispensing coefficient；Coefficient and the practical dispensing coefficient are launched according to the prediction, determines advertisement in the first time corresponding dispensing probability；According to the advertisement in the first time corresponding dispensing probability, control whether the advertisement launches in the first time.Launching coefficient due to prediction is determined according to preset rules, coefficient is launched according to prediction and launches coefficient with practical, determine advertisement in the dispensing probability at each time point, it can control ad traffic to launch according to different regular uniforms, thus, improve the reasonability of ad traffic control.
Description
Technical field
The present invention relates to Internet technology more particularly to a kind of ad traffic control method and devices.
Background technique
With the rapid development of Internet technology, more and more clients are by investment in advertising in Internet advertisement platform.
In the prior art, Internet advertisement platform launches advertisement, directly according to the scheduled ad traffic total amount of client at random
It is exhausted to ad traffic total amount.
However, the control of ad traffic is not reasonable using the method for the prior art.
Summary of the invention
The present invention provides a kind of ad traffic control method and device, to improve the reasonability of ad traffic control.
In a first aspect, the present invention provides a kind of ad traffic control method, comprising:
According to preset rules, obtains corresponding prediction at the first time and launch coefficient；
Data are launched according to practical, obtain the first time corresponding practical dispensing coefficient；
Coefficient and the practical dispensing coefficient are launched according to the prediction, determines advertisement in the first time corresponding throwing
Put probability；
According to the advertisement in the first time corresponding dispensing probability, controlling the advertisement in the first time is
No dispensing.
Optionally, described according to preset rules, it obtains corresponding prediction at the first time and launches coefficient, comprising:
According toIt obtains the corresponding prediction of t moment and launches coefficient；
Wherein, F (t) is that coefficient, x are launched in the corresponding prediction of t momenttIndicate all visitors of cut-off t moment in predetermined period
The injected volume of the advertisement at family, S indicate total injected volume of the advertisement of all clients in the predetermined period of prediction.
Optionally, described to launch data according to practical, obtain the first time corresponding practical dispensing coefficient, comprising:
According toObtain the corresponding practical dispensing coefficient of i-th of client of t moment；
Wherein, CiIt (t) is the corresponding practical dispensing coefficient of i-th of client,Indicate the cut-off t in the predetermined period
The practical injected volume of the advertisement of i-th of client described in moment, YiIndicate that i-th of client is predetermined total in the predetermined period
Amount.
Optionally, described that coefficient and the practical dispensing coefficient are launched according to the prediction, determine advertisement described first
Time corresponding dispensing probability, comprising:
According toThe advertisement of i-th of client is obtained in t
Carve corresponding dispensing coefficient, wherein EiIt (t) is the advertisement of i-th of client in the corresponding dispensing coefficient of t moment；
According toThe advertisement of i-th of client is obtained in the corresponding dispensing probability of t moment；
Wherein, PiIt (t) is the advertisement of i-th of client in the corresponding dispensing probability of t moment, J is the sum of all clients, institute
Stating J is the integer more than or equal to 1, and the j is the integer for being less than or equal to J more than or equal to 1.
Optionally, it is described according to the advertisement in the first time corresponding dispensing probability, control the advertisement in institute
It states and whether launches at the first time, comprising:
According to the dispensing probability of the J client, by the way of roulette, determine whether the advertisement throws at the i moment
It puts.
Second aspect, the present invention provide a kind of ad traffic control device, comprising:
Processing module launches coefficient for according to preset rules, obtaining corresponding prediction at the first time；
The processing module is also used to launch data according to practical, obtains the first time corresponding practical launch and is
Number；
The processing module is also used to launch coefficient and the practical dispensing coefficient according to the prediction, determines that advertisement exists
First time corresponding dispensing probability；
Control module, for, in the first time corresponding dispensing probability, controlling the advertisement according to the advertisement and existing
Whether the first time launches.
Optionally, the processing module is specifically used for
According toIt obtains the corresponding prediction of t moment and launches coefficient；
Wherein, F (t) is that coefficient, x are launched in the corresponding prediction of t momenttIndicate all visitors of cut-off t moment in predetermined period
The injected volume of the advertisement at family, S indicate total injected volume of the advertisement of all clients in the predetermined period of prediction.
Optionally, the processing module is specifically used for
According toObtain the corresponding practical dispensing coefficient of i-th of client of t moment；
Wherein, CiIt (t) is the corresponding practical dispensing coefficient of i-th of client,Indicate the cut-off t in the predetermined period
The practical injected volume of the advertisement of i-th of client described in moment, YiIndicate that i-th of client is predetermined total in the predetermined period
Amount.
Optionally, the processing module is specifically used for
According toThe advertisement of i-th of client is obtained in t
Carve corresponding dispensing coefficient, wherein EiIt (t) is the advertisement of i-th of client in the corresponding dispensing coefficient of t moment；
According toThe advertisement of i-th of client is obtained in the corresponding dispensing probability of t moment；
Wherein, PiIt (t) is the advertisement of i-th of client in the corresponding dispensing probability of t moment, J is the sum of all clients, institute
Stating J is the integer more than or equal to 1, and the j is the integer for being less than or equal to J more than or equal to 1.
Optionally, the control module is specifically used for
According to the dispensing probability of the J client, by the way of roulette, determine whether the advertisement throws at the i moment
It puts.
Ad traffic control method provided by the invention and device, it is corresponding at the first time by obtaining according to preset rules
Prediction launch coefficient；Data are launched according to practical, obtain the first time corresponding practical dispensing coefficient；According to described pre-
It surveys and launches coefficient and the practical dispensing coefficient, determine advertisement in the first time corresponding dispensing probability；According to described wide
It accuses in the first time corresponding dispensing probability, controls whether the advertisement launches in the first time.Since prediction is thrown
Putting coefficient is determined according to preset rules, therefore, is launched coefficient and practical dispensing coefficient according to prediction, is determined advertisement when each
Between the dispensing probability put, can control ad traffic and launched according to different regular uniforms, thus, improve ad traffic control
Reasonability.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention without any creative labor, may be used also for those of ordinary skill in the art
To obtain other drawings based on these drawings.
Fig. 1 is the flow diagram of ad traffic control method embodiment of the present invention；
Fig. 2 is a kind of schematic diagram of wheel disc of the embodiment of the present invention；
Fig. 3 is the structural schematic diagram of ad traffic control device embodiment one of the present invention；
Fig. 4 is the structural schematic diagram of ad traffic control device embodiment two of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
Description and claims of this specification and term " first ", " second ", " third " " in above-mentioned attached drawing
The (if present)s such as four " are to be used to distinguish similar objects, without being used to describe a particular order or precedence order.It should manage
The data that solution uses in this way are interchangeable under appropriate circumstances, so that the embodiment of the present invention described herein for example can be to remove
Sequence other than those of illustrating or describe herein is implemented.In addition, term " includes " and " having " and theirs is any
Deformation, it is intended that cover it is non-exclusive include, for example, containing the process, method of a series of steps or units, system, production
Product or equipment those of are not necessarily limited to be clearly listed step or unit, but may include be not clearly listed or for this
A little process, methods, the other step or units of product or equipment inherently.
The present invention by determining that coefficient is launched in prediction according to preset rules, preset rules such as according to flow quantity in stock, according to
Coefficient and the practical difference for launching coefficient are launched in prediction, determine that advertisement in the dispensing probability at each time point, can control ad stream
Amount is launched according to different regular uniforms, thus, improve the reasonability of ad traffic control.
Technical solution of the present invention is described in detail with specifically embodiment below.These specific implementations below
Example can be combined with each other, and the same or similar concept or process may be repeated no more in some embodiments.
Following each embodiment customer quantities are by taking 4 clients as an example, respectively client 1, client 2, client 3 and client 4；It is default
Period can be 24 hours, 12 hours or one week etc., and the present invention is without limitation, and following embodiments are taking 24 hours as an example；It is false
If the predetermined total amount of client 1 is 120 in predetermined period, the predetermined total amount of client 2 is 240, the predetermined total amount of client 3 is 60, visitor
The predetermined total amount at family 4 is 90, for each client, determines whether launch advertisement in t moment.Customer quantity, predetermined period and pre-
Determine total amount be other numerical value when, it is similar that the realization principle and technical effect are similar, and the present invention does not repeat one by one.
Fig. 1 is the flow diagram of ad traffic control method embodiment of the present invention, and the method for the present embodiment is as follows:
S101: it according to preset rules, obtains corresponding prediction at the first time and launches coefficient.
Wherein, a kind of possible implementation are as follows: according toIt obtains the corresponding prediction of t moment and launches system
Number；
Wherein, F (t) is that coefficient, x are launched in the corresponding prediction of t momenttIndicate all visitors of cut-off t moment in predetermined period
The injected volume of the advertisement at family, S indicate total injected volume of the advertisement of all clients in the predetermined period of prediction.
In conjunction with above-mentioned example, it is assumed that the initial time of predetermined period is 00:00, end time 24:00；Current time is
9:00；Assuming that it is 30 that client 1, which ends 9:00 injected volume,；It is 60 that client 1, which ends 9:00 injected volume,；Client 1 ends 9:00 injected volume
It is 50；It is 100 that client 1, which ends 9:00 injected volume,；
Then xt=240；
Method based on statistics and based on machine learning, such as: the practical injected volume based on these last few days is averaged, prediction
Total injected volume of the advertisement of all clients is 1000 in predetermined period.
Then it is directed to each client F (t)=0.24.
S102: launching data according to practical, obtains the first time corresponding practical dispensing coefficient.
Wherein, a kind of possible implementation are as follows:
According toObtain the corresponding practical dispensing coefficient of i-th of client of t moment；
Wherein, CiIt (t) is the corresponding practical dispensing coefficient of i-th of client,Indicate the cut-off t in the predetermined period
The practical injected volume of the advertisement of i-th of client described in moment, YiIndicate that i-th of client is predetermined total in the predetermined period
Amount.
Assuming that cut-off time 9:00, the practical injected volume of the advertisement of client 1 is 30；The practical injected volume of the advertisement of client 2
It is 120；The practical injected volume of the advertisement of client 3 is 20；The practical injected volume of the advertisement of client 4 is 150；That is:Wherein, Y1=120；Y2=240；Y3=60；Y4=300.
Then, C1(t)=0.25；C2(t)=0.5；C3(t)=0.33；C4(t)=0.3.
S103: coefficient and the practical dispensing coefficient are launched according to the prediction, determine that advertisement is right in the first time
The dispensing probability answered.
Wherein, a kind of possible implementation are as follows:
According toThe advertisement of i-th of client is obtained in t
Carve corresponding dispensing coefficient, wherein EiIt (t) is the advertisement of i-th of client in the corresponding dispensing coefficient of t moment；
According toThe advertisement of i-th of client is obtained in the corresponding dispensing probability of t moment；
Wherein, PiIt (t) is the advertisement of i-th of client in the corresponding dispensing probability of t moment, J is the sum of all clients, institute
Stating J is the integer more than or equal to 1, and the j is the integer for being less than or equal to J more than or equal to 1.
In conjunction with the example in S101 and S102；In moment 9:00, E1(t)=0.01；E2(t)=0.25；E3(t)=0.09；
E4(t)=0.06.
Therefore,
P1(t)=0.02；P2(t)=0.61；P3(t)=0.22；P4(t)=0.15.
S104: according to the advertisement in the first time corresponding dispensing probability, the advertisement is controlled described first
Whether the time launches.
Wherein, a kind of possible implementation are as follows:
According to the dispensing probability of the J client, by the way of roulette, determine whether the advertisement throws at the i moment
It puts.
By the way of roulette, a kind of schematic diagram of wheel disc is as shown in Fig. 2, the distribution of wheel disc is also possible to other shapes
Formula, as long as toatl proportion shared by each client is equal to its probability value in wheel disc, in this regard, the present invention is with no restrictions.Wherein,
The advertisement of client 1 is successively client 2, client 3, client 4 and client 1 from big to small in the probability that moment 9:00 is launched.
The present embodiment launches coefficient by according to preset rules, obtaining corresponding prediction at the first time；According to practical dispensing
Data obtain the first time corresponding practical dispensing coefficient；Coefficient is launched according to the prediction and practical launch is
Number, determines advertisement in the first time corresponding dispensing probability；According to the advertisement in the first time corresponding dispensing
Probability, controls whether the advertisement launches in the first time.Launching coefficient due to prediction is determined according to preset rules,
Therefore, coefficient and practical dispensing coefficient are launched according to prediction, determines that advertisement in the dispensing probability at each time point, can control advertisement
Flow is launched according to different regular uniforms, such as: it is uniformly launched based on inventory, thus, improve the reasonability of ad traffic control.
Fig. 3 is the structural schematic diagram of ad traffic control device embodiment one of the present invention, and the device of the present embodiment includes place
Manage module 301 and control module 302, wherein processing module 301 is used to obtain corresponding pre- at the first time according to preset rules
It surveys and launches coefficient；The processing module 301 is also used to launch data according to practical, obtains the first time corresponding practical throwing
Put coefficient；The processing module 301 is also used to launch coefficient and the practical dispensing coefficient according to the prediction, determines that advertisement exists
First time corresponding dispensing probability；Control module 302 is used for according to the advertisement in the first time corresponding throwing
Probability is put, controls whether the advertisement launches in the first time.
In the embodiment shown in fig. 3, the processing module 301 is specifically used for basisObtain t moment
Coefficient is launched in corresponding prediction；
Wherein, F (t) is that coefficient, x are launched in the corresponding prediction of t momenttIndicate all visitors of cut-off t moment in predetermined period
The injected volume of the advertisement at family, S indicate total injected volume of the advertisement of all clients in the predetermined period of prediction.
In the embodiment shown in fig. 3, the processing module 301 is specifically used for basisIt obtains i-th of t moment
The corresponding practical dispensing coefficient of client；
Wherein, CiIt (t) is the corresponding practical dispensing coefficient of i-th of client,Indicate the cut-off t in the predetermined period
The practical injected volume of the advertisement of i-th of client described in moment, YiIndicate that i-th of client is predetermined total in the predetermined period
Amount.
In the embodiment shown in fig. 3, the processing module 301 is specifically used for basisThe advertisement of i-th of client is obtained in the corresponding dispensing of t moment
Coefficient, wherein EiIt (t) is the advertisement of i-th of client in the corresponding dispensing coefficient of t moment；
According toThe advertisement of i-th of client is obtained in the corresponding dispensing probability of t moment；
Wherein, PiIt (t) is the advertisement of i-th of client in the corresponding dispensing probability of t moment, J is the sum of all clients, institute
Stating J is the integer more than or equal to 1, and the j is the integer for being less than or equal to J more than or equal to 1.
In the embodiment shown in fig. 3, the control module 302 is specifically used for
According to the dispensing probability of the J client, by the way of roulette, determine whether the advertisement throws at the i moment
It puts.
The device of the present embodiment accordingly can be used for executing the technical solution of embodiment of the method shown in Fig. 1, realization principle
Similar with technical effect, details are not described herein again.
Fig. 4 is the structural schematic diagram of ad traffic control device embodiment two of the present invention, and the device of the present embodiment includes place
Manage device 401 and controller 402, wherein processor 401 is used to obtain corresponding prediction at the first time according to preset rules and launch
Coefficient；The processor 401 is also used to launch data according to practical, obtains the first time corresponding practical dispensing coefficient；
The processor 401 is also used to launch coefficient and the practical dispensing coefficient according to the prediction, determines advertisement described first
Time corresponding dispensing probability；Controller 402 is used for according to the advertisement in the first time corresponding dispensing probability, control
Whether the advertisement launches in the first time.
The device of the present embodiment accordingly can be used for executing the technical solution of embodiment of the method shown in Fig. 2, realization principle
Similar with technical effect, details are not described herein again.
Those of ordinary skill in the art will appreciate that: realize that all or part of the steps of above-mentioned each method embodiment can lead to
The relevant hardware of program instruction is crossed to complete.Program above-mentioned can be stored in a computer readable storage medium.The journey
When being executed, execution includes the steps that above-mentioned each method embodiment to sequence；And storage medium above-mentioned include: ROM, RAM, magnetic disk or
The various media that can store program code such as person's CD.
Finally, it should be noted that the above embodiments are only used to illustrate the technical solution of the present invention., rather than its limitations；To the greatest extent
Pipe present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that: its according to
So be possible to modify the technical solutions described in the foregoing embodiments, or to some or all of the technical features into
Row equivalent replacement；And these are modified or replaceed, various embodiments of the present invention technology that it does not separate the essence of the corresponding technical solution
The range of scheme.
Claims (10)
1. a kind of ad traffic control method characterized by comprising
According to preset rules, obtains corresponding prediction at the first time and launch coefficient；
Data are launched according to practical, obtain the first time corresponding practical dispensing coefficient；
Coefficient and the practical dispensing coefficient are launched according to the prediction, determines that advertisement is general in the first time corresponding dispensing
Rate；
According to the advertisement in the first time corresponding dispensing probability, control whether the advertisement throws in the first time
It puts.
2. acquisition is corresponding at the first time the method according to claim 1, wherein described according to preset rules
Coefficient is launched in prediction, comprising:
According toIt obtains the corresponding prediction of t moment and launches coefficient；
Wherein, F (t) is that coefficient, x are launched in the corresponding prediction of t momenttIndicate that all clients' for ending t moment in predetermined period is wide
The injected volume of announcement, S indicate total injected volume of the advertisement of all clients in the predetermined period of prediction.
3. according to the method described in claim 2, it is characterized in that, described launch data according to practical, when obtaining described first
Between corresponding practical launch coefficient, comprising:
According toObtain the corresponding practical dispensing coefficient of i-th of client of t moment；
Wherein, CiIt (t) is the corresponding practical dispensing coefficient of i-th of client,Indicate the cut-off t moment in the predetermined period
The practical injected volume of the advertisement of i-th of client, YiIndicate predetermined total amount of i-th of client in the predetermined period.
4. according to the method described in claim 3, it is characterized in that, described launch coefficient and the practical throwing according to the prediction
Coefficient is put, determines advertisement in the first time corresponding dispensing probability, comprising:
According toThe advertisement of i-th of client is obtained in t moment pair
The dispensing coefficient answered, wherein EiIt (t) is the advertisement of i-th of client in the corresponding dispensing coefficient of t moment；
According toThe advertisement of i-th of client is obtained in the corresponding dispensing probability of t moment；
Wherein, PiIt (t) is the advertisement of i-th of client in the corresponding dispensing probability of t moment, J is the sum of all clients, and the J is
Integer more than or equal to 1, the j are the integer for being less than or equal to J more than or equal to 1.
5. according to the method described in claim 4, it is characterized in that, described corresponding in the first time according to the advertisement
Probability is launched, controls whether the advertisement launches in the first time, comprising:
According to the dispensing probability of the J client, by the way of roulette, determine whether the advertisement launches at the i moment.
6. a kind of ad traffic control device characterized by comprising
Processing module launches coefficient for according to preset rules, obtaining corresponding prediction at the first time；
The processing module is also used to launch data according to practical, obtains the first time corresponding practical dispensing coefficient；
The processing module is also used to launch coefficient and the practical dispensing coefficient according to the prediction, determines advertisement described
Corresponding dispensing probability at the first time；
Control module, for, in the first time corresponding dispensing probability, controlling the advertisement described according to the advertisement
Whether launch at the first time.
7. device according to claim 6, which is characterized in that the processing module is specifically used for basisIt obtains the corresponding prediction of t moment and launches coefficient；
Wherein, F (t) is that coefficient, x are launched in the corresponding prediction of t momenttIndicate that all clients' for ending t moment in predetermined period is wide
The injected volume of announcement, S indicate total injected volume of the advertisement of all clients in the predetermined period of prediction.
8. device according to claim 7, which is characterized in that the processing module is specifically used for
According toObtain the corresponding practical dispensing coefficient of i-th of client of t moment；
Wherein, CiIt (t) is the corresponding practical dispensing coefficient of i-th of client,Indicate the cut-off t moment in the predetermined period
The practical injected volume of the advertisement of i-th of client, YiIndicate predetermined total amount of i-th of client in the predetermined period.
9. device according to claim 8, which is characterized in that the processing module is specifically used for
According toThe advertisement for obtaining i-th of client is corresponding in t moment
Dispensing coefficient, wherein EiIt (t) is the advertisement of i-th of client in the corresponding dispensing coefficient of t moment；
According toThe advertisement of i-th of client is obtained in the corresponding dispensing probability of t moment；
Wherein, PiIt (t) is the advertisement of i-th of client in the corresponding dispensing probability of t moment, J is the sum of all clients, and the J is
Integer more than or equal to 1, the j are the integer for being less than or equal to J more than or equal to 1.
10. device according to claim 9, which is characterized in that the control module is specifically used for
According to the dispensing probability of the J client, by the way of roulette, determine whether the advertisement launches at the i moment.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111160991A (en) * | 2019-12-31 | 2020-05-15 | 恩亿科(北京)数据科技有限公司 | PDB advertisement traffic optimization method, device, storage medium and electronic equipment |
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