CN104883336A  Method and apparatus for controlling media data to be placed at constant speed  Google Patents
Method and apparatus for controlling media data to be placed at constant speed Download PDFInfo
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 CN104883336A CN104883336A CN201410068001.XA CN201410068001A CN104883336A CN 104883336 A CN104883336 A CN 104883336A CN 201410068001 A CN201410068001 A CN 201410068001A CN 104883336 A CN104883336 A CN 104883336A
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 media data
 chronomere
 popularization plan
 ratio
 formula
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 G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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 G06Q30/02—Marketing; Price estimation or determination; Fundraising
Abstract
The invention provides a method and an apparatus for controlling media data to be placed at a constant speed. The method includes: acquiring a cost limit for a media data promoter in a preset time period and a cost limit for a media data promotion plan of the media data promoter in the preset time period; collecting statistics in each preset time period on a cost amount and a balance of an account of the media data promoter in the first t time units and a total cost amount of the media data promotion plan in the first t time units, and calculating an available balance of the media data promotion plan by the end of the tth time unit according to a statistical result; and calculating a media data placement probability of the media data promotion plan in the (t+1) th time unit based on the available balance, and placing media data in the media data promotion plan according to the calculated media data placement probability. The method can guarantee that media data are placed at a constant speed. The processing pressure of users is thus alleviated.
Description
Technical field
The application relates to technical field of the computer network, particularly a kind of method and apparatus controlling media data and at the uniform velocity throw in.
Background technology
The web advertisement refers to all information for the purpose of advertising issued on the internet, and along with the fast development of the Internet, the market of the web advertisement increases with surprising rapidity, and relative to conventional ads, the effectiveness that the web advertisement plays is more and more obvious.
Generally, advertiser has the demand of at the uniform velocity throwing in advertisement, also namely: be distributed in wishing the uniform flow that advertisement obtains and throw in the period.Be engaged in the advertiser of ecommerce for such as one, after may wishing to throw in advertisement, the order time that user clicks advertisement generation is upper too unconcentrated, otherwise may bring larger process pressure to contact staff etc., cannot respond the service request of user in time.
Summary of the invention
In view of this, the object of the present invention is to provide a kind of method and apparatus controlling media data and at the uniform velocity throw in, can ensure that media data is at the uniform velocity thrown in, alleviate user's processing pressure.
For achieving the above object, technical scheme provided by the invention is:
Control the method that media data is at the uniform velocity thrown in, comprising:
Obtain the Spending Limit of media data popularization plan in preset time period of Spending Limit in preset time period of media data promoter and media data promoter;
In each preset time period, the statistics account amount of consumption of media data promoter in front t chronomere, by the account balance of t chronomere and described media data popularization plan at the overall consumption volume of front t chronomere, calculate the available balance of described media popularization plan by t chronomere according to statistics;
Calculate the media data of described media data popularization plan in t+1 chronomere based on described available balance and throw in probability, throw in the media data in the popularization plan of probability input media data according to the media data calculated.
Control the device that media data is at the uniform velocity thrown in, comprising: acquiring unit, statistic unit, input probability calculation unit, media data throw in unit;
Described acquiring unit, for obtaining the Spending Limit of media data popularization plan in preset time period of the Spending Limit of media data promoter in preset time period and media data promoter;
Described statistic unit, for in each preset time period, the statistics account amount of consumption of media data promoter in front t chronomere, by the account balance of t chronomere and described media data popularization plan at the overall consumption volume of front t chronomere, calculate the available balance of described media popularization plan by t chronomere according to statistics;
Described input probability calculation unit, estimates input probability for calculating described media data popularization plan based on described available balance in t+1 chronomere;
Described media data throws in unit, for throwing in the media data in the popularization plan of probability input media data according to the media data throwing in the calculating of probability calculation unit.
In sum, the present invention is by adding up the related consumer situation of media data popularization plan in t chronomere front in preset time period, probability is thrown according to the media data that statistics determines in t+1 chronomere, thus according to this media data input probability, input control is carried out to the media data in media data popularization plan, reach the object utilizing media data broadcasting probability control media data at the uniform velocity to throw in, effectively can alleviate and occur that media data concentrates user's processing pressure of throwing in and bringing.
Accompanying drawing explanation
Fig. 1 is embodiment of the present invention media data at the uniform velocity putting control system schematic diagram;
Fig. 2 is the method flow diagram that embodiment of the present invention control media data is at the uniform velocity thrown in;
Fig. 3 is the structural representation that the embodiment of the present invention controls the device that media data is at the uniform velocity thrown in.
Embodiment
For making object of the present invention, technical scheme and advantage clearly understand, to develop simultaneously embodiment referring to accompanying drawing, scheme of the present invention is described in further detail.
In the embodiment of the present invention, with media data popularization plan for base unit at the uniform velocity throws in control, media data popularization plan comprises multiple media datas with identical popularization theme.In order to meet the at the uniform velocity input demand of media data in media data popularization plan, the related consumer situation of media data popularization plan in t chronomere front in preset time period is added up, throw in probability according to the media data that statistics determines in t+1 chronomere, thus according to this media data input probability, input control is carried out to the media data in media data popularization plan.Here media data can be advertisement.
Be embodiment of the present invention media data at the uniform velocity putting control system schematic diagram see Fig. 1, Fig. 1, this system comprises media data subsystem and controls equipment/device that media data at the uniform velocity throws in, wherein,
Media data subsystem is made up of one or more service equipment.Media data subsystem primary responsibility performs media data popularization plan associative operation, such as, the media data request of receiving media data display platform (such as, when opening a certain webpage of website, triggering media request of data, media data request is sent to the media data subsystem on backstage), the media data current according to media data popularization plan is thrown in probability and is sent to media data to media data display platform, the media data that media data subsystem sends is showed client (user of such as browsing page) by media number display platform, thus realize media data input.Media data subsystem also needs to perform the exposure to the media data of media data popularization plan, click situation carries out the operation such as statistics and expense deduction, and accordingly by the related consumer message notice of media data popularization plan to controlling the equipment at the uniform velocity thrown in of media data, wherein, the related consumer information of media data popularization plan comprises: media data promoter corresponds to the Spending Limit of media data popularization plan in preset time period, media data popularization plan is at the Spending Limit of preset time period, media data popularization plan is in the amount of consumption etc. of each chronomere.
Control the equipment that media data is at the uniform velocity thrown in, be responsible for when last chronomere terminates or a rear chronomere starts, the popularization plan of computing medium data throws in probability at the media data of a rear chronomere, thus makes media data subsystem throw in the media data of probability to the popularization plan of media data display platform propelling movement media data according to this media data.In specific implementation, the equipment that control media data is at the uniform velocity thrown in can obtain the related consumer information of media data popularization plan in real time from media data subsystem, and the related consumer information of media data popularization plan is added up, obtain the account amount of consumption of media data promoter in each preset time period Zhong Qian t chronomere, by the account balance of t chronomere, and described media data popularization plan is in the statistics (specifically will be described in subsequent embodiment) such as overall consumption volume of front t chronomere, and then calculate the available balance of described media popularization plan by t chronomere according to statistics, and calculate the media data input probability of media data popularization plan in t+1 chronomere based on this available balance, thus make media data subsystem can carry out input control according to this media data input probability to the media data in media data popularization plan.
Be that the embodiment of the present invention controls the method flow diagram at the uniform velocity thrown in of media data see Fig. 2, Fig. 2, the method mainly comprises the following steps:
Step 201, obtain media data promoter in preset time period, correspond to the Spending Limit of media data popularization plan and the described media data popularization plan Spending Limit in preset time period.
Media data is thrown in and is belonged to paid service, usually needs to set Spending Limit, then stops media data throwing in when consumption is in excess of the quota.When media data refers to advertisement, correspondingly, media data promoter is advertiser, and the advertisement in media data popularization plan all belongs to same advertiser.
In actual applications, media data promoter can participate in multiple media data popularization plan, and has an accounts of consumption, wherein store media data promoter for participate in multiple media data popularization plan and stored in the prepayment amount of consumption.
Under normal circumstances, media data promoter can specify the spending limit of each media data popularization plan of participation, after sharing the duration of this media data popularization plan equally, just can obtain the Spending Limit that media data promoter corresponds to this media data popularization plan in preset time period.
In addition, media data popularization plan itself also has clear and definite spending limit, after sharing the duration of this media data popularization plan equally, just can obtain the Spending Limit of this media popularization plan in preset time period (such as 1 day).
In the embodiment of the present invention, need to obtain from media data subsystem in advance media data promoter and in preset time period, correspond to the Spending Limit of media data popularization plan and described media data popularization plan at the Spending Limit of preset time period, throw in probability calculation for followup media data.
Step 202, in each preset time period, the statistics account amount of consumption of media data promoter in front t chronomere, by the account balance of t chronomere and described media data popularization plan at the overall consumption volume of front t chronomere, calculate the available balance of described media popularization plan by t chronomere according to statistics.
Each preset time period should comprise the duration of at least one chronomere.
In actual applications, media data exposure each time, clickedly each time all can have the corresponding amount of consumption as the case may be.Media data extension system can add up by the spending limit to each media data promoter according to the concrete exposure of media data and click situation in running, obtain this media data promoter in preset time period by t chronomere (t be greater than 0 natural number, chronomere can be wonderful, minute, hour etc.) the account amount of consumption and account balance by t chronomere; Can also add up the overall consumption volume of media popularization plan by t chronomere in preset time period according to the concrete exposure of media data and click situation simultaneously.
Statistics obtains the statistics account amount of consumption of media data promoter in front t chronomere and the account balance by t chronomere, and described media data popularization plan is after the overall consumption volume of front t chronomere, can according to the available balance of statistics determination media data popularization plan in this preset time period, concrete grammar is: compare the account balance of media data promoter by t chronomere, the difference of the Spending Limit of media data promoter in preset time period and the account amount of consumption in front t chronomere, described media data popularization plan is in the size of the Spending Limit of preset time period with the difference of the overall consumption volume in t chronomere, minimum value is wherein defined as the available balance of described media popularization plan.
Step 203, to calculate the media data of described media data popularization plan in t+1 chronomere based on described available balance and throw in probability, throw in probability according to the media data calculated and throw in media data in media data popularization plan.
In the embodiment of the present invention, the media data at least comprising the popularization plan of two kinds of computing medium data throws in the mode of probability:
(1) suppose that the spending limit of each chronomere is identical, calculate accordingly media data popularization plan in preset time period before the expectation cumulative consumption ratio Ratio of t chronomere
_{expect}.Simultaneously also can the popularization plan of computing medium data in preset time period before the actual cumulative consumption ratio Ratio of t chronomere
_{real}, compare Ratio
_{expect}and Ratio
_{real}size, work as Ratio
_{real}be less than Ratio
_{expect}time, media data is thrown in probability and is set to 1, otherwise, media data is thrown in probability and be set to one and be less than 1 and be greater than the probable value (such as 0.8) of 0, or calculate according to preset formula (such as) probable value that is less than 1.
Wherein, the popularization plan of computing medium data is at the actual cumulative consumption ratio Ratio of preset time period Nei Qian t chronomere
_{real}following formula one can be adopted:
The expectation cumulative consumption ratio Ratio of computing medium data popularization plan front t chronomere in preset time period
_{expect}following formula two can be adopted:
Calculate the media data of described media data popularization plan in t+1 chronomere based on available balance and throw in Probability p
_{t+1}following formula three or formula four can be adopted:
Or,
Wherein,
Abovementioned Cost
_{tTotal}represent the overall consumption volume of described media data popularization plan in a front t chronomere;
Abovementioned Balance
_{t}represent the available balance of described media popularization plan by t chronomere;
Abovementioned T represents chronomere's number that preset time period comprises;
Abovementioned x is the probable value preset, and is less than 1 and is greater than 0.
(2) according to the available balance of media popularization plan, the total exposure amount imp in front t chronomere
_{tTotal}, t chronomere exposure imp
_{t}probability P is thrown in media data
_{t}after calculating, the media data of a chronomere throws in probability.
For this reason, the account amount of consumption of statistics media data promoter in front t chronomere and account balance and described media data popularization plan when the overall consumption volume of front t chronomere, the total exposure amount imp of the described media data popularization plan of statistics in front t chronomere further
_{tTotal}, exposure imp in t chronomere
_{t}probability P is thrown in media data
_{t}.
Like this, just can utilize media data popularization plan available balance by t chronomere in preset time period, calculate media data popularization plan estimating in t+1 chronomere and consume Cost
_{t+1}, following formula five computing medium popularization plan estimating in t+1 chronomere specifically can be adopted to consume Cost
_{t+1}:
Then, according to the total exposure amount imp of media data popularization plan in front t chronomere
_{tTotal}, overall consumption volume Cost
_{tTotal}, and media data popularization plan in t+1 chronomere estimating consume Cost
_{t+1}, the popularization plan of computing medium data estimates exposure imp in t+1 chronomere
_{t+1}:, specifically can adopt following formula six:
Finally, according to the exposure imp of media data popularization plan in t chronomere
_{t}probability p is thrown in media data
_{t}, and estimate exposure imp in t+1 chronomere
_{t+1}, the popularization plan of computing medium data estimates input Probability p in t+1 chronomere
_{t+1}, concrete grammar is for adopting following formula seven:
Wherein, Cost
_{tTotal}represent the overall consumption volume of described media data popularization plan in a front t chronomere; Balance
_{t}represent the available balance of described media popularization plan by t chronomere; T represents the time span of preset time period.
Above the method that embodiment of the present invention control media data is at the uniform velocity thrown in is described in detail, has present invention also offers a kind of device controlling media data and at the uniform velocity throw in, be described in detail below in conjunction with Fig. 3.
See the structural representation that Fig. 3, Fig. 3 are the devices that embodiment of the present invention control media data is at the uniform velocity thrown in, as shown in Figure 3, this device comprises: acquiring unit 301, statistic unit 302, input probability calculation unit 303, media data throw in unit 304; Wherein,
Acquiring unit 301, for obtaining the Spending Limit of media data popularization plan in preset time period of the Spending Limit of media data promoter in preset time period and media data promoter;
Statistic unit 302, for in each preset time period, the statistics account amount of consumption of media data promoter in front t chronomere, by the account balance of t chronomere and described media data popularization plan at the overall consumption volume of front t chronomere, calculate the available balance of described media popularization plan by t chronomere according to statistics;
Throw in probability calculation unit 303, in t+1 chronomere, estimate input probability for calculating described media data popularization plan based on described available balance;
Media data throws in unit 304, for throwing in the media data in the popularization plan of probability input media data according to the media data throwing in the calculating of probability calculation unit 303.
In Fig. 3 shown device,
Described statistic unit 302 when calculating the available balance of described media popularization plan according to statistics, for:
Relatively minimum value wherein in the size of the Spending Limit of preset time period with the difference of the overall consumption volume in t chronomere, is defined as the available balance of described media popularization plan with the difference of the account amount of consumption in front t chronomere, described media data popularization plan by the account balance of t chronomere, the Spending Limit of media data promoter in preset time period by media data promoter.
In Fig. 3 shown device,
Described input probability calculation unit 303 calculate based on described available balance the media data of described media data popularization plan in t+1 chronomere throw in probability time, for:
Formula one is adopted to calculate the actual cumulative consumption ratio Ratio of front t chronomere
_{real}:
Formula two is adopted to calculate the expectation cumulative consumption ratio Ratio of a front t chronomere
_{expect}:
Described media data popularization plan estimates input Probability p in t+1 chronomere finally to adopt formula three or formula four to determine
_{t+1}:
Or,
Wherein, Cost
_{tTotal}represent the overall consumption volume of described media data popularization plan in a front t chronomere; Balance
_{t}represent the available balance of described media popularization plan by t chronomere; T represents chronomere's number that preset time period comprises; X is the probable value preset, and is less than 1 and is greater than 0.
In Fig. 3 shown device,
Described statistic unit 302 in the account amount of consumption of statistics media data promoter in front t chronomere and account balance and described media data popularization plan when the overall consumption volume of front t chronomere, the total exposure amount imp of the described media data popularization plan of statistics in front t chronomere further
_{tTotal}, exposure imp in t chronomere
_{t}probability P is thrown in media data
_{t};
Described input probability calculation unit 303 calculate based on described available balance the media data of described media data popularization plan in t+1 chronomere throw in probability time, for:
Adopt formula five to calculate described media popularization plan estimating in t+1 chronomere and consume Cost
_{t+1}:
Adopt formula six to calculate described media popularization plan and estimate exposure imp in t+1 chronomere
_{t+1}:
Adopt formula seven to calculate described media popularization plan and estimate input Probability p in t+1 chronomere
_{t+1}:
Wherein, Cost
_{tTotal}represent the overall consumption volume of described media data popularization plan in a front t chronomere; Balance
_{t}represent the available balance of described media popularization plan by t chronomere; T represents the time span of preset time period.
The above, be only preferred embodiment of the present invention, be not intended to limit protection scope of the present invention.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (8)
1. control the method that media data is at the uniform velocity thrown in, it is characterized in that, the method comprises:
Obtain the Spending Limit of media data popularization plan in preset time period of Spending Limit in preset time period of media data promoter and media data promoter;
In each preset time period, the statistics account amount of consumption of media data promoter in front t chronomere, by the account balance of t chronomere and described media data popularization plan at the overall consumption volume of front t chronomere, calculate the available balance of described media popularization plan by t chronomere according to statistics;
Calculate the media data of described media data popularization plan in t+1 chronomere based on described available balance and throw in probability, throw in the media data in the popularization plan of probability input media data according to the media data calculated.
2. method according to claim 1, is characterized in that,
The method calculating the available balance of described media popularization plan according to statistics is:
Relatively minimum value wherein in the size of the Spending Limit of preset time period with the difference of the overall consumption volume in t chronomere, is defined as the available balance of described media popularization plan with the difference of the account amount of consumption in front t chronomere, described media data popularization plan by the account balance of t chronomere, the Spending Limit of media data promoter in preset time period by media data promoter.
3. method according to claim 1 and 2, is characterized in that,
The method calculating the media data input probability of described media data popularization plan in t+1 chronomere based on described available balance is:
Formula one is adopted to calculate the actual cumulative consumption ratio Ratio of front t chronomere
_{real}:
Formula two is adopted to calculate the expectation cumulative consumption ratio Ratio of a front t chronomere
_{expect}:
The media data of described media data popularization plan in t+1 chronomere throws in Probability p finally to adopt formula three or formula four to determine
_{t+1}:
Or,
Wherein, Cost
_{tTotal}represent the overall consumption volume of described media data popularization plan in a front t chronomere; Balance
_{t}represent the available balance of described media popularization plan by t chronomere; T represents chronomere's number that preset time period comprises; X is the probable value preset, and is less than 1 and is greater than 0.
4. method according to claim 1 and 2, is characterized in that,
The account amount of consumption of statistics media data promoter in front t chronomere and account balance and described media data popularization plan when the overall consumption volume of front t chronomere, the total exposure amount imp of the described media data popularization plan of statistics in front t chronomere further
_{tTotal}, exposure imp in t chronomere
_{t}probability P is thrown in media data
_{t}:
The method calculating the media data input probability of described media data popularization plan in t+1 chronomere based on described available balance is:
Adopt formula five to calculate described media popularization plan estimating in t+1 chronomere and consume Cost
_{t+1}:
Adopt formula six to calculate described media popularization plan and estimate exposure imp in t+1 chronomere
_{t+1}:
Adopt formula seven to calculate described media popularization plan and estimate input Probability p in t+1 chronomere
_{t+1}:
Wherein, Cost
_{tTotal}represent the overall consumption volume of described media data popularization plan in a front t chronomere; Balance
_{t}represent the available balance of described media popularization plan by t chronomere; T represents the time span of preset time period.
5. control the device that media data is at the uniform velocity thrown in, it is characterized in that, this device comprises: acquiring unit, statistic unit, input probability calculation unit, media data throw in unit;
Described acquiring unit, for obtaining the Spending Limit of media data popularization plan in preset time period of the Spending Limit of media data promoter in preset time period and media data promoter;
Described statistic unit, for in each preset time period, the statistics account amount of consumption of media data promoter in front t chronomere, by the account balance of t chronomere and described media data popularization plan at the overall consumption volume of front t chronomere, calculate the available balance of described media popularization plan by t chronomere according to statistics;
Described input probability calculation unit, estimates input probability for calculating described media data popularization plan based on described available balance in t+1 chronomere;
Described media data throws in unit, for throwing in the media data in the popularization plan of probability input media data according to the media data throwing in the calculating of probability calculation unit.
6. device according to claim 5, is characterized in that,
Described statistic unit when calculating the available balance of described media popularization plan according to statistics, for:
Relatively minimum value wherein in the size of the Spending Limit of preset time period with the difference of the overall consumption volume in t chronomere, is defined as the available balance of described media popularization plan with the difference of the account amount of consumption in front t chronomere, described media data popularization plan by the account balance of t chronomere, the Spending Limit of media data promoter in preset time period by media data promoter.
7. the device according to claim 5 or 6, is characterized in that,
Described input probability calculation unit calculate based on described available balance the media data of described media data popularization plan in t+1 chronomere throw in probability time, for:
Formula one is adopted to calculate the actual cumulative consumption ratio Ratio of front t chronomere
_{real}:
Formula two is adopted to calculate the expectation cumulative consumption ratio Ratio of a front t chronomere
_{expect}:
Described media data popularization plan estimates input Probability p in t+1 chronomere finally to adopt formula three or formula four to determine
_{t+1}:
Or,
Wherein, Cost
_{tTotal}represent the overall consumption volume of described media data popularization plan in a front t chronomere; Balance
_{t}represent the available balance of described media popularization plan by t chronomere; T represents chronomere's number that preset time period comprises; X is the probable value preset, and is less than 1 and is greater than 0.
8. the device according to claim 5 or 6, is characterized in that,
Described statistic unit in the account amount of consumption of statistics media data promoter in front t chronomere and account balance and described media data popularization plan when the overall consumption volume of front t chronomere, the total exposure amount imp of the described media data popularization plan of statistics in front t chronomere further
_{tTotal}, exposure imp in t chronomere
_{t}probability P is thrown in media data
_{t};
Described input probability calculation unit calculate based on described available balance the media data of described media data popularization plan in t+1 chronomere throw in probability time, for:
Adopt formula five to calculate described media popularization plan estimating in t+1 chronomere and consume Cost
_{t+1}:
Adopt formula six to calculate described media popularization plan and estimate exposure imp in t+1 chronomere
_{t+1}:
Adopt formula seven to calculate described media popularization plan and estimate input Probability p in t+1 chronomere
_{t+1}:
Wherein, Cost
_{tTotal}represent the overall consumption volume of described media data popularization plan in a front t chronomere; Balance
_{t}represent the available balance of described media popularization plan by t chronomere; T represents the time span of preset time period.
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