TWI521457B - Method of controlling media data content to be uniformly played and apparatus thereof - Google Patents

Description

Method and device for controlling uniform speed delivery of media data

The present invention relates to the field of computer network technology, and in particular to a method and apparatus for controlling uniform delivery of media data.

Online advertising refers to all advertising-oriented information published on the Internet. With the rapid development of the Internet, the market for online advertising is growing at an alarming rate, compared to traditional advertising, online advertising. The effectiveness of the play is becoming more and more obvious.

In general, advertisers have a need to advertise on a uniform basis, that is, the traffic that the advertisement is expected to receive is evenly distributed throughout the delivery period. For example, an advertiser engaged in e-commerce may wish to place an advertisement after the user clicks on the advertisement, and the order time generated by the user may not be too concentrated. Otherwise, the customer service personnel may be subjected to greater processing pressure and cannot respond to the user's service request in time.

In view of this, an object of the present invention is to provide a method and apparatus for controlling uniform media delivery of media data, which can ensure uniform delivery of media data and reduce user processing pressure.

To achieve the above object, the technical solution provided by the present invention is: A method for controlling uniform delivery of media data, the method comprising: obtaining a consumption limit of a media data promoter in a preset time period, and consumption of a media data promotion plan of the media data promoter in the preset time period Limiting; in the preset time period, counting the account consumption amount of the media data promoter in the t time unit, the account balance of the media data promoters as the t time unit, and the promotion of the media data Calculating a total consumption amount in the t time unit, according to the statistical result of the account consumption amount, the account balance, and the total consumption amount, to calculate the media promotion plan as the t time unit An available balance; and calculating a media data delivery probability of the media data promotion plan in the (t+1)th time unit based on the available balance, and placing the media data distribution probability according to the calculated media data distribution probability Media information.

In an embodiment, the method for calculating the available balance of the media promotion plan up to the t time unit according to the statistical result comprises: comparing the media data promoter to the t time unit An account balance, a difference between a spending limit of the media data promoter in the preset time period and the account spending amount in the t time unit, and the media data promotion plan is at the preset a difference between a consumption limit of a time period and the total consumption amount in the t time unit, the account balance and a minimum value of the difference values being defined as the available balance of the media promotion plan .

In an embodiment, the method for calculating a media data placement probability of the media data promotion plan in the (t+1)th time unit based on the available balance comprises: calculating the t time unit by using a formula 1 Actual cumulative consumption ratio within the ratio _Real : The desired formula 2 is calculated using the t time units accumulated consumption ratio Ratio _expect: Finally, formula 3 or formula 4 is used to determine the media data placement probability P _{t+1 of} the media data promotion plan in the (t+1)th time unit: If it is Ratio _real Ratio _{exp ect} (Formula 3); P _t+1 =1, if it is Ratio _real <Ratio _{exp ect} (Formula 3); or, P _t+1 = x, if it is Ratio _real Ratio _{exp ect} (Formula 4); P _t+1 =1, if it is Ratio _real <Ratio _{exp ect} (Formula 4); wherein, Cost _tTotal represents the total consumption of the media data promotion plan in the t time unit ; Balance _t represents the available balance of the media promotion plan up to t time units; T represents the number of time units included in the preset time period; x is a preset probability value, less than 1 and greater than 0.

In an embodiment, wherein the statistical media data promoter increases the account consumption amount and the account balance in the t time unit, and the total amount of the media data promotion plan in the t time unit, further statistical office a total exposure amount imp _tTotal in the t time unit, an exposure amount imp _t in the t time unit, and a media material placement probability P _t : calculating the media data based on the available balance promotion plan in the first (t + 1) time unit of media data delivery probability method: using a formula to calculate the five media promotion plan consumption Cost _{t + 1} in the first estimate (t + 1) time units : Calculating the estimated exposure amount imp _{t+1 of} the media promotion plan in the (t+1)th time unit by using the formula 6: Calculating the estimated placement probability P _{t+1 of} the media promotion plan in the (t+1)th time unit by using Equation 7: Wherein, Cost _tTotal represents the total consumption amount of the media data promotion plan in the t time unit; Balance _t represents the available balance of the media promotion plan up to t time unit; T represents the time length of the preset time period.

An apparatus for controlling uniform delivery of media data, the device comprising: an obtaining unit, a statistic unit, a delivery probability calculation unit, and a media data delivery unit; and the obtaining unit is configured to obtain a media data promoter in a preset time period The consumption limit and the media data promotion plan of the media data promoter plan the consumption limit in the preset time period; the statistical unit is used to count the account of the media data promoter in the t time unit in each preset time period The amount of consumption, the account balance of the unit up to t time, and the total consumption amount of the media data promotion plan in the t time unit, and calculating the available balance of the media promotion plan up to t time unit according to the statistical result; a calculating unit, configured to calculate the media data based on the available balance The estimated delivery probability of the promotion plan in the (t+1)th time unit; and the media data delivery unit is configured to deliver the media data in the media data promotion plan according to the media data delivery probability calculated by the delivery probability calculation unit.

In an embodiment, the statistical unit is configured to: compare the account balance of the media data promoter to the time unit, and the media data promoter is preset when calculating the available balance of the media promotion plan according to the statistical result. The difference between the consumption limit in the time period and the account consumption amount in the previous t time unit, the difference between the consumption limit of the media data promotion plan in the preset time period and the total consumption amount in the t time unit Size, the minimum of which is determined as the available balance of the media promotion plan.

In an embodiment, the placement probability calculation unit is configured to: adopt a formula when calculating a media data placement probability of the media data promotion plan in the (t+1)th time unit based on the available balance previous cumulative actual consumption ratio calculation t time units ratio _real: Calculate the expected cumulative consumption ratio Ratio _{exp ect in} the t time unit using Equation 2: Finally, formula 3 or formula 4 is used to determine an estimated placement probability P _{t+1 of} the media data promotion plan in the (t+1)th time unit: If it is Ratio _real Ratio _{exp ect} (Formula 3); P _t+1 =1, if it is Ratio _real <Ratio _{exp ect} (Formula 3); or, P _t+1 = x, if it is Ratio _real Ratio _{exp ect} (Formula 4); P _t+1 =1, if it is Ratio _real <Ratio _{exp ect} (Formula 4); wherein, Cost _tTotal represents the total consumption of the media data promotion plan in the t time unit ; Balance _t represents the available balance of the media promotion plan up to the t time unit; T represents the number of time units included in the preset time period; x is a preset probability value, less than 1 and greater than 0.

In an embodiment, wherein the statistical unit is in the statistical media data promoter's account consumption amount and account balance in the t time unit, and the total consumption of the media data promotion plan in the t time unit when the amount of further statistical information on the media to promote the program total exposure _imp tTotal within the unit time t, the amount of exposure imp _t and media information within t time units put the probability P _t; put the probability calculation unit Calculating, according to the available balance, a media data placement probability of the media data promotion plan in the (t+1)th time unit, using: formula 5 to calculate the media promotion plan in the first (t+1) Estimated consumption of Cost _{t+1 in} time units: Calculating the estimated exposure amount imp _{t+1 of} the media promotion plan in the (t+1)th time unit by using Equation 6: Calculating the estimated placement probability P _{t+1 of} the media promotion plan in the (t+1)th time unit by using Equation 7: Wherein, Cost _tTotal represents the total consumption amount of the media data promotion plan in the t time unit; Balance _t represents the available balance of the media promotion plan up to the t time unit; T represents a preset time period length of time.

In summary, the present invention counts the relevant consumption situation of the media data promotion plan in t time units in the preset time period, and determines the media data placement probability in the t+1th time unit according to the statistical result, thereby According to the media data delivery probability, the media data in the media data promotion plan is controlled and controlled, and the purpose of using the media data playing probability to control the uniform distribution of the media data is achieved, which can effectively alleviate the user processing pressure brought about by the media data distribution.

201~203‧‧‧Steps

301‧‧‧Acquisition unit

302‧‧‧Statistical unit

303‧‧‧Population probability calculation unit

304‧‧‧Media Data Delivery Unit

In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings used in the description of the embodiments will be briefly described below. It is obvious that the drawings in the following description are only some embodiments of the present invention. Other drawings may also be obtained from those of ordinary skill in the art to which the invention pertains.

FIG. 1 is a schematic diagram of a control system for media data to be delivered at a uniform speed according to an embodiment of the present invention.

FIG. 2 is a flow chart of a method for controlling media data to be delivered at a uniform speed according to an embodiment of the present invention.

FIG. 3 is a schematic structural diagram of an apparatus for controlling media data to be delivered at a uniform speed according to an embodiment of the present invention.

The technical solutions in the embodiments of the present invention are clearly and completely described in the following with reference to the accompanying drawings in the embodiments of the present invention. It is obvious that the described embodiments are only a part of the embodiments of the present invention, but not all embodiments.

In the embodiment of the present invention, the uniform data placement control is performed by using the media data promotion plan as a basic unit, and the media data promotion plan includes a plurality of media materials having the same promotion theme. In order to meet the uniform speed requirement of the media data in the media data promotion plan, the relevant consumption situation of the media data promotion plan in the unit of the previous t time in the preset time period is counted, and the t+1th time unit is determined according to the statistical result. The probability of the media material being placed within the media, so that the media data in the media data promotion plan is controlled according to the media data delivery probability. The media material here can be an advertisement.

Referring to FIG. 1 , FIG. 1 is a schematic diagram of a uniform data delivery control system for a media data according to an embodiment of the present invention. The system includes a media data subsystem and a device/device for controlling uniform media delivery of media data, wherein the media data subsystem consists of One or more service devices. The media data subsystem is mainly responsible for performing media data promotion project related operations, for example, receiving media data requests from the media data display platform (for example, when opening a certain webpage of the website, triggering the media data request, and the media data request is sent to the background. The media data subsystem, according to the media data promotion plan, the current media data delivery probability is sent to the media data to the media data display platform, and the media number display platform displays the media data sent by the media data subsystem to the customer (for example, the browsing webpage) User) to achieve media data delivery. The media data subsystem also needs to perform operations such as exposure of media materials for media data promotion projects, statistics on clicks, and fee deductions. The relevant consumer information of the media data promotion plan is notified to the device for controlling the uniform speed of the media data, wherein the relevant consumer information of the media data promotion plan includes: the media data promoter corresponding to the media data promotion plan within a preset time period The consumption limit, the consumption limit of the media data promotion plan in the preset time period, and the consumption amount of the media data promotion plan in each time unit.

A device that controls the uniform distribution of media data, and is responsible for calculating the probability of media data placement of the media data promotion plan at a later time when the unit ends at the previous time or at the beginning of the next time unit, so that the media data subsystem according to the media The probability of data submission to the media data display platform to push the media materials of the media data promotion plan. In the specific implementation, the device that controls the uniform distribution of the media data can immediately obtain the relevant consumption information of the media data promotion plan from the media data subsystem, and perform statistics on the relevant consumption information of the media data promotion plan, and obtain the media data promotion. The statistical results of the account consumption in the first t time unit, the account balance up to the t time unit, and the total consumption of the media data promotion plan in the previous t time unit in each preset time period (specifically In the following embodiments, the available balance of the media promotion plan up to t time unit is calculated according to the statistical result, and the media of the media data promotion plan in the t+1th time unit is calculated based on the available balance. The probability of data delivery, so that the media data subsystem can control the media data in the media data promotion plan according to the media data delivery probability.

Referring to FIG. 2, FIG. 2 is a flowchart of a method for controlling uniform delivery of media data according to an embodiment of the present invention. The method mainly includes the following steps:

Step 201: Acquire a consumption limit corresponding to the media data promotion plan in the preset time period of the media data promoter, and a consumption limit of the media data promotion plan in the preset time period.

Media data delivery is a paid service, usually requires setting a spending limit, and when the consumption exceeds the limit, the media data is stopped. When the media material refers to an advertisement, correspondingly, the media data promoter is an advertiser, and the advertisements in the media data promotion plan belong to the same advertiser.

In practical applications, media data promoters can participate in multiple media data promotion programs and have a consumer account that stores the prepaid spending amount that the media data promoters deposit for participating in multiple media data promotion programs.

Usually, the media data promoters will specify the amount of spending for each media data promotion plan that participates in the media data promotion plan, and then the media data promoters can get the corresponding time period. The spending limit for the media data promotion plan.

In addition, the media data promotion plan itself has a clear consumption quota, and after all the time of the media data promotion plan is reached, the consumption limit of the media promotion plan within a preset time period (for example, one day) can be obtained. .

In the embodiment of the present invention, the consumption quota corresponding to the media data promotion plan in the preset time period and the media data promotion plan in the preset time period are obtained from the media data subsystem in advance. The consumption limit is used for subsequent media data delivery probability calculation.

Step 202: In each preset time period, the account consumption amount of the media data promoter in the unit of the previous t time, the account balance of the unit up to the time t, and the total amount of the media data promotion plan in the previous t time unit The amount of consumption, based on the statistical results, calculates the available balance of the media promotion plan as a unit of time t.

Each preset time period should include a duration of at least one time unit.

In practical applications, each exposure of the media data, each time it is clicked, will have a corresponding amount of consumption according to the specific situation. During the operation of the media data promotion system, the credit amount of each media data promoter can be accumulated according to the specific exposure and click status of the media data, and the media data promoters can be up to the t time unit within a preset time period (t is The natural number greater than 0, the time unit can be the account consumption of seconds, minutes, hours, etc., and the account balance of the unit up to t time; at the same time, the media promotion plan can be preset according to the specific exposure and click status of the media data. The total consumption of units up to t time in the time period is accumulated.

The statistics obtained by the statistical media data promoters in the first t-time unit account and the account balance up to the t-time unit, and the total consumption of the media data promotion plan in the previous t-time unit can be determined according to the statistical results. The available balance of the media data promotion plan in the preset time period is as follows: compare the account balance of the media data promoter to the time unit, the consumption quota of the media data promoter in the preset time period and the previous t The difference between the account consumption amount in the time unit, the difference between the consumption limit of the media data promotion plan in the preset time period and the total consumption amount in the t time unit, and the minimum value is determined as the The available balance of the media promotion plan.

Step 203: Calculate a media data delivery probability of the media data promotion plan in the t+1th time unit based on the available balance, and deliver the media data in the media data promotion plan according to the calculated media data delivery probability.

In the embodiment of the present invention, at least two methods for calculating the probability of media data placement of the media data promotion plan are included:

(1) Assuming that the consumption amount of each time unit is exactly the same, the expected cumulative consumption ratio Ratio _{exp ect} of the media t-promotion plan in the pre-t time unit within the preset time period is calculated. At the same time, the actual accumulated consumption ratio Ratio _{real of the} media data promotion plan in the pre-t time unit in the preset time period can be calculated, and the ratios of Ratio _{exp ect} and Ratio _real are compared, and when the Ratio _{real is} less than Ratio _{exp ect} , the media data is used. The delivery probability is set to 1, otherwise, the media data delivery probability is set to a probability value less than 1 and greater than 0 (for example, 0.8), or a probability value less than 1 is calculated according to a preset formula (for example).

Wherein, calculating the actual cumulative consumption ratio of the unit of the previous t time in the preset time period of the media data promotion plan, Ratio _real may adopt the following formula 1:

Calculate the expected cumulative consumption ratio of t time units in the preset time period of the media data promotion plan. Ratio _{exp ect} can adopt the following formula 2:

Calculating the media data placement probability P _{t+1 of} the media data promotion plan in the t+1th time unit based on the available balance may adopt the following formula 3 or formula 4: If it is Ratio _real Ratio _{exp ect} (Formula 3)

P _t+1 =1, if it is Ratio _real <Ratio _{exp ect} (Formula 3)

Or, P _t+1 = x, if it is Ratio _real Ratio _{exp ect} (Formula 4)

P _t+1 =1, if it is Ratio _real <Ratio _{exp ect} (Formula 4)

Wherein, the above Cost _tTotal represents the total consumption amount of the media data promotion plan in t time units; the Balance _t represents the available balance of the media promotion plan up to the t time unit; the above T represents the preset time period included The number of time units; the above x is a preset probability value, less than 1 and greater than 0.

(2) promotion of the media program available balance, the total exposure _imp tTotal t time units preceding the first unit exposure time t _t IMP and media data delivery unit after a time _t calculated probability P information delivery media Probability .

To this end, the statistical media data promoters further calculate the media data promotion plan when the account consumption amount and account balance in the unit before the time t, and the total consumption of the media data promotion plan in the previous t time unit. The total exposure amount imp _tTotal in the first t time unit, the exposure amount imp _t in the tth time unit, and the media material placement probability P _t .

In this way, we can use the media to promote the project information within a preset period of time up to the available balance in t time units to calculate the media to promote the program information in the t + 1 time unit within the estimated consumption Cost _{t + 1,} specifically Calculate the estimated consumption Cost _{t+1 of the} media promotion plan in the t+1th time unit using Equation 5 below:

Then, according to the media data promotion plan, the total exposure amount imp _tTotal in the first t time unit, the total consumption amount Cost _tTotal , and the estimated consumption cost Cost _t+1 in the t+1 time unit of the media data promotion plan, Calculate the estimated exposure imp _{t+1 of the} media data promotion plan in the t+1 time unit. Specifically, the following formula 6 can be used:

Finally, according to the media data promotion plan, the exposure amount imp _t in the t-th time unit and the media data placement probability P _t , and the estimated exposure amount imp _t+1 in the t+1th time unit, calculate the media data promotion plan. The estimated placement probability P _t+1 in the t+1th time unit is determined by the following formula:

Wherein, Cost _tTotal represents the total consumption amount of the media data promotion plan in t time units; Balance _t represents the available balance of the media promotion plan up to t time unit; T represents the time length of the preset time period.

The method for controlling the uniform velocity of the media data is described in detail in the embodiment of the present invention. The present invention further provides a device for controlling the uniform velocity of the media data, which is described in detail below with reference to FIG.

Referring to FIG. 3, FIG. 3 is a schematic structural diagram of an apparatus for controlling uniform delivery of media data according to an embodiment of the present invention. As shown in FIG. 3, the apparatus includes: an obtaining unit 301, a statistic unit 302, a delivery probability calculation unit 303, a media data delivery unit 304; wherein the obtaining unit 301 is configured to obtain a consumption limit of the media data promoter in a preset time period, and a consumption limit of the media data promotion plan of the media data promoter in a preset time period; The unit 302 is configured to: during each preset time period, count the account consumption amount of the media data promoter in the first t time unit, the account balance up to the t time unit, and the media data promotion plan in the previous t time unit. The total consumption amount, the available balance of the media promotion plan up to t time unit is calculated according to the statistical result; the delivery probability calculation unit 303 is configured to calculate the media data promotion plan based on the available balance at the time t+1 The estimated delivery probability in the unit; the media data delivery unit 304 is configured to calculate the media data according to the delivery probability calculation unit 303. Rate the media materials in the media data promotion plan.

In the apparatus shown in FIG. 3, the statistical unit 302 is configured to: compare the account balance of the media data promoter to the time unit, and the media data promoter in calculating the available balance of the media promotion plan according to the statistical result. The difference between the consumption limit in the preset time period and the account consumption amount in the previous t time unit, the difference between the consumption limit of the media data promotion plan in the preset time period and the total consumption amount in the t time unit The size of the value, the minimum of which is determined as the available balance of the media promotion plan.

In the apparatus shown in FIG. 3, the placement probability calculation unit 303 is configured to: use formula 1 when calculating a media data placement probability of the media data promotion plan in the t+1th time unit based on the available balance Calculate the actual cumulative consumption ratio of the previous t-time unit Ratio _real :

Calculate the expected cumulative consumption ratio of t time units using Equation 2: Ratio _{exp ect} :

Finally, formula 3 or formula 4 is used to determine the estimated placement probability P _{t+1 of} the media data promotion plan in the t+1th time unit: If it is Ratio _real Ratio _{exp ect} (Formula 3)

P _t+1 =1, if it is Ratio _real <Ratio _{exp ect} (Formula 3)

Or, P _t+1 = x, if it is Ratio _real Ratio _{exp ect} (Formula 4)

P _t+1 =1, if it is Ratio _real <Ratio _{exp ect} (Formula 4)

Where, Cost _tTotal represents the total consumption amount of the media data promotion plan in t time units; Balance _t represents the available balance of the media promotion plan up to t time unit; T represents the time unit included in the preset time period Number; x is a preset probability value, less than 1 and greater than 0.

In the apparatus shown in FIG. 3, the statistical unit 302 counts the account consumption amount and the account balance of the media data promoter in the unit of the previous t time, and the total consumption amount of the media data promotion plan in the previous t time unit. At the same time, the total exposure amount imp _{tTotal of} the media data promotion plan in the first t time unit, the exposure amount imp _t in the tth time unit, and the media data placement probability P _{t are further} counted; the placement probability calculation unit 303 Calculating, according to the available balance, the media data placement probability in the t+1th time unit of the media data promotion plan, using: calculating, by using the formula 5, the media promotion plan in the t+1th time unit Estimated cost of Cost _t+1 :

Calculate the estimated exposure imp _{t+1 of} the media promotion plan in the t+1th time unit using Equation 6:

The estimated placement probability P _{t+1 of} the media promotion plan in the t+1th time unit is calculated by using the formula 7:

Wherein, Cost _tTotal represents the total consumption amount of the media data promotion plan in t time units; Balance _t represents the available balance of the media promotion plan up to t time unit; T represents the time length of the preset time period.

While the invention has been described above in terms of the preferred embodiments, the invention is not intended to limit the invention, and the invention may be practiced without departing from the spirit and scope of the invention. The scope of protection of the present invention is therefore defined by the scope of the appended claims.

201~203‧‧‧Steps

Claims (8)

A method for controlling uniform delivery of media data, the method comprising: obtaining a consumption limit of a media data promoter in a preset time period, and consumption of a media data promotion plan of the media data promoter in the preset time period Limiting; in the preset time period, counting the account consumption amount of the media data promoter in the t time unit, the account balance of the media data promoters as the t time unit, and the promotion of the media data Calculating a total consumption amount in the t time unit, according to the statistical result of the account consumption amount, the account balance, and the total consumption amount, to calculate the media promotion plan as the t time unit An available balance; and calculating a media data delivery probability of the media data promotion plan in the (t+1)th time unit based on the available balance, and placing the media data distribution probability according to the calculated media data distribution probability Media information. The method for controlling uniform delivery of media data according to claim 1, wherein the method for calculating the available balance of the media promotion plan up to the t time unit according to the statistical result comprises: comparing the a difference between the account balance of the media data promoter as the t-time unit, the consumption limit of the media data promoter in the preset time period, and the account consumption amount in the t-time unit And the difference between the consumption limit of the preset time period of the media data promotion plan and the total consumption amount in the t time unit, the account balance and a minimum of the difference values Defined as the available balance of the media promotion plan. The method for controlling uniform delivery of media data according to any one of claims 1 to 2, wherein the media data promotion plan is calculated based on the available balance in the (t+1)th time unit. The method for placing the probability of media data within the method includes: calculating the actual cumulative consumption ratio Ratio _{real in} the t time unit by using Equation 1: Calculate the expected cumulative consumption ratio Ratio _{exp ect in} the t time units using Equation 2: Finally, formula 3 or formula 4 is used to determine the media data placement probability P _{t+1 of} the media data promotion plan in the (t+1)th time unit: If it is Ratio _real Ratio _{exp ect} (Formula 3); P _t+1 =1, if it is Ratio _real <Ratio _{exp ect} (Formula 3); or, P _t+1 = x, if it is Ratio _real Ratio _{exp ect} (Formula 4); P _t+1 =1, if it is Ratio _real <Ratio _{exp ect} (Formula 4); wherein, Cost _tTotal represents the total consumption of the media data promotion plan in the t time unit ; Balance _t represents the available balance of the media promotion plan up to t time units; T represents the number of time units included in the preset time period; x is a preset probability value, less than 1 and greater than 0. The method for controlling uniform delivery of media data according to any one of claims 1 to 2, wherein: the account consumption amount and the account balance of the statistical media data promoter in the t time unit, and the The media data promotion plan further calculates the total exposure amount imp _{tTotal of} the media data promotion plan in the t time unit, and the exposure amount in the t time unit when the total consumption amount of the t time unit is Imp _t and media material delivery probability P _t : calculating a media data placement probability of the media data promotion plan in the (t+1)th time unit based on the available balance: calculating the media by using formula 5 The estimated cost of the promotion plan in the (t+1) time unit is Cost _t+1 : Calculating the estimated exposure amount imp _{t+1 of} the media promotion plan in the (t+1)th time unit by using the formula 6: Calculating the estimated placement probability P _{t+1 of} the media promotion plan in the (t+1)th time unit by using Equation 7: Wherein, Cost _tTotal represents the total consumption amount of the media data promotion plan in the t time unit; Balance _t represents the available balance of the media promotion plan up to t time unit; T represents the time length of the preset time period. An apparatus for controlling uniform delivery of media data, the device comprising: an obtaining unit, a statistic unit, a delivery probability calculation unit, and a media data delivery unit; and the obtaining unit is configured to obtain a media data promoter in a preset time period The consumption limit and the media data promotion plan of the media data promoter plan the consumption limit in the preset time period; the statistical unit is used to count the account of the media data promoter in the t time unit in each preset time period The amount of consumption, the account balance of the unit up to t time, and the total consumption amount of the media data promotion plan in the t time unit, and calculating the available balance of the media promotion plan up to t time unit according to the statistical result; a calculating unit, configured to calculate the media data based on the available balance The estimated delivery probability of the plan in the (t+1)th time unit; and the media data delivery unit, configured to deliver the media data in the media data promotion plan according to the media data delivery probability calculated by the delivery probability calculation unit. The device for controlling the uniform delivery of media data according to claim 5, wherein the statistical unit is configured to: compare the media data promoters as shown in the calculation of the available balance of the media promotion plan according to the statistical result. The account balance of the time unit, the difference between the consumption limit of the media data promoter in the preset time period and the account consumption amount in the previous t time unit, and the consumption limit of the media data promotion plan in the preset time period The minimum value is determined as the available balance of the media promotion plan, and the magnitude of the difference from the total consumption amount in the t time unit. The apparatus for controlling uniform delivery of media data according to any one of claims 5 to 6, wherein the placement probability calculation unit calculates the media data promotion plan based on the available balance. the first (t + 1) time unit of information is the media put the probability for: before using a formula to calculate the actual total consumption ratio t time units ratio _real: Calculate the expected cumulative consumption ratio Ratio _{exp ect in} the t time unit using Equation 2: Finally, a formula three or four formulas to determine the estimated information media to promote the program in the first (t + 1) time unit delivery probability P _{t + 1:} If it is Ratio _real Ratio _{exp ect} (Formula 3); P _t+1 =1, if it is Ratio _real <Ratio _{exp ect} (Formula 3); or, P _t+1 = x, if it is Ratio _real Ratio _{exp ect} (Formula 4); P _t+1 =1, if it is Ratio _real <Ratio _{exp ect} (Formula 4); wherein, Cost _tTotal represents the total consumption of the media data promotion plan in the t time unit ; Balance _t represents the available balance of the media promotion plan up to the t time unit; T represents the number of time units included in the preset time period; x is a preset probability value, less than 1 and greater than 0. The apparatus for controlling uniform delivery of media data according to any one of claims 5 to 6, wherein the statistical unit is in the account consumption amount and account of the statistical media data promoter in the t time unit. The balance, and the total amount of consumption of the media data promotion plan in the t time unit, further statistics on the total exposure amount of the media data promotion plan in the t time unit, imp _tTotal , in the t time unit The exposure amount imp _t and the media material placement probability P _t ; the placement probability calculation unit calculates the media data placement in the (t+1)th time unit of the media data promotion plan based on the available balance The probability is used to calculate the estimated consumption Cost _{t+1 of} the media promotion plan in the (t+1)th time unit by using Equation 5: Calculating the estimated exposure amount imp _{t+1 of} the media promotion plan in the (t+1)th time unit by using Equation 6: Calculating the estimated placement probability P _{t+1 of} the media promotion plan in the (t+1)th time unit by using Equation 7: Wherein, Cost _tTotal represents the total consumption amount of the media data promotion plan in the t time unit; Balance _t represents the available balance of the media promotion plan up to the t time unit; T represents a preset time period length of time.