CN107749001A - Advertisement management method, device and electronic equipment - Google Patents
Advertisement management method, device and electronic equipment Download PDFInfo
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- CN107749001A CN107749001A CN201710973673.9A CN201710973673A CN107749001A CN 107749001 A CN107749001 A CN 107749001A CN 201710973673 A CN201710973673 A CN 201710973673A CN 107749001 A CN107749001 A CN 107749001A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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Abstract
The invention provides a kind of advertisement management method, device and electronic equipment, it is related to network communication technology field, the advertisement management method includes：When detecting the presence of neutral advertisement position, the advertisement formwork matched with the ad spot information of neutral advertisement position is chosen from advertisement preparation storehouse；The advertisement formwork of matching is distributed to neutral advertisement position, and the dispensing charging mode selected according to user carries out charging；Wherein the advertisement formwork is generated according to the ad material and edit operation of the user's transmission received；Advertising message corresponding with advertisement formwork is also stored with advertisement preparation storehouse, advertising message includes advertisement size and adline；Ad spot information includes ad spot types and advertisement position size.Technical scheme provided in an embodiment of the present invention, can efficiently, accurately carry out advertisement putting, operated so as to simplify user, and improve advertising management efficiency, enrich advertising management function.
Description
Technical field
The present invention relates to network communication technology field, more particularly, to a kind of advertisement management method, device and electronic equipment.
Background technology
With the development in web advertisement market, the network media planning management more careful with product marketing personnel needs,
Advertisement optimization is carried out in time, it is ensured that web advertisement resource is used efficiently, meanwhile, network manager needs more flexible tissue
With allotting network resource, on the premise of accurate advertisement delivery is ensured, the technical foundation of Advertising Management System is relied on, with sale
Team carries out profound integration, forms multifarious sale scheme.
Advertising Management System, also known as network advertisement management system, Internet advertising management system, online Media advertising management
System, arisen at the historic moment with the development in Internet advertising market, it is intended to help the website advertiser that advocates peace easily to realize specialty
The work such as advertisement putting, management and data statistics management system.But existing ad system management complex operation, work(
Can not comprehensively, the efficiency of management it is poor.
The content of the invention
In view of this, it is an object of the invention to provide a kind of advertisement management method, device and electronic equipment, used with simplifying
Family operates, and improves advertising management efficiency, enriches advertising management function.
In a first aspect, the embodiments of the invention provide a kind of advertisement management method, including：
When detecting the presence of neutral advertisement position, choose from advertisement preparation storehouse and believe with the advertisement position of the neutral advertisement position
Cease the advertisement formwork of matching；
The advertisement formwork of the matching is distributed to the neutral advertisement position, and the dispensing charging mode selected according to user
Carry out charging；
Wherein described advertisement formwork is generated according to the ad material and edit operation of the user's transmission received；It is described
Advertising message corresponding with the advertisement formwork is also stored with advertisement preparation storehouse, the advertising message is including advertisement size and extensively
Accuse type；The ad spot information includes ad spot types and advertisement position size.
With reference in a first aspect, the embodiments of the invention provide the possible embodiment of the first of first aspect, wherein, institute
Stating advertising message also includes release time section；
Before the advertisement formwork of the matching is distributed into the neutral advertisement position, in addition to：
Judge whether current time is in the release time section, if it is, the advertisement formwork of the matching is issued
To the neutral advertisement position.
With reference in a first aspect, the embodiments of the invention provide the possible embodiment of second of first aspect, wherein, institute
Stating dispensing charging mode includes time-based charging, pageview charging；
The dispensing charging mode selected according to user, which carries out charging, to be included：
When user's selection dispensing charging mode for the time-based charging when, according to the issuing time of the advertisement formwork and
Default unit time carries out charging；
When user selection dispensing charging mode be the pageview charging when, according to the advertisement formwork issuing the period
The interior amount of showing, click volume carry out charging.
With reference in a first aspect, the embodiments of the invention provide the possible embodiment of the third of first aspect, wherein, institute
State after the advertisement formwork of the matching is distributed into the neutral advertisement position, in addition to：
Record in real time and data are browsed corresponding to the advertisement formwork, the data that browse are including when clicking on the time and showing
Between；
Data are browsed according to described, count click volume and the amount of showing in preset time period, and by the click volume and institute
The amount of showing is stated to store into statistical form.
With reference to the third possible embodiment of first aspect, the embodiments of the invention provide the 4th of first aspect kind
Possible embodiment, wherein, it is described record in real time browse data corresponding to the advertisement formwork after, in addition to：
Data are browsed according to described, count click volume corresponding to the advertisement formwork and the amount of showing in each time slice,
Generate browsing time distribution map；
The browsing time distribution map is sent to user terminal corresponding to the advertisement formwork.
With reference in a first aspect, the embodiments of the invention provide the possible embodiment of the 5th of first aspect kind, wherein, institute
Stating advertising message also includes stopping issue date；
The advertisement formwork by the matching is distributed to after the neutral advertisement position, in addition to：
Judge whether current time is the stopping issue date, if it is, determining the issue of corresponding advertisement formwork
Expire；
Transmission expires user terminal corresponding to prompt message to the advertisement formwork, to prompt subscriber payment or be prolonged
When operate.
With reference in a first aspect, the embodiments of the invention provide the possible embodiment of the 6th of first aspect kind, wherein, it is raw
Detailed process into the advertisement formwork includes：
Receive user send ad material, parse the ad material and obtain the word in the ad material or
Picture；
The word or picture are identified, judge whether the ad material is legal；
If it is, according to the edit operation of user, edlin is entered to the ad material and generates advertisement formwork.
Second aspect, the embodiment of the present invention also provide a kind of advertisement management unit, including：
Module is chosen in advertisement, for when detecting the presence of neutral advertisement position, being chosen and the sky from advertisement preparation storehouse
Keep off the advertisement formwork of the ad spot information matching of advertisement position；
Accounting module is issued, for the advertisement formwork of the matching to be distributed into the neutral advertisement position, and according to user
The dispensing charging mode of selection carries out charging；
Wherein described advertisement formwork is generated according to the ad material and edit operation of the user's transmission received；It is described
Advertising message corresponding with the advertisement formwork is also stored with advertisement preparation storehouse, the advertising message is including advertisement size and extensively
Accuse type；The ad spot information includes ad spot types and advertisement position size.
The third aspect, the embodiment of the present invention also provide a kind of electronic equipment, including memory, processor, the memory
On be stored with the computer program that can be run on the processor, described in the computing device during computer program realize on
State first aspect and its method described in any possible embodiment.
Fourth aspect, the embodiment of the present invention also provide a kind of meter for the non-volatile program code that can perform with processor
Calculation machine computer-readable recording medium, described program code make first aspect described in the computing device and its any possible embodiment
Described method.
The embodiment of the present invention brings following beneficial effect：
In embodiment provided by the invention, when detecting the presence of neutral advertisement position, from advertisement preparation storehouse choose with
The advertisement formwork of the ad spot information matching of neutral advertisement position；The advertisement formwork of matching is distributed to neutral advertisement position, and according to
The dispensing charging mode of user's selection carries out charging；Wherein the advertisement formwork is the ad material sent according to the user received
And edit operation generation；Advertising message corresponding with advertisement formwork is also stored with advertisement preparation storehouse, advertising message includes wide
Accuse size and adline；Ad spot information includes ad spot types and advertisement position size.In skill provided in an embodiment of the present invention
In art scheme, user, which submits ad material to go forward side by side after edlin, can obtain advertisement formwork, detect whether advertisement position in real time
Neutral gear, if there is neutral gear, then the suitable advertisement formwork of Auto-matching is issued, and uploads without artificial monitoring and manually issue,
It is user-friendly meanwhile, it is capable to efficiently, accurately carry out advertisement putting, operated so as to simplify user, and improve advertisement
The efficiency of management, enrich advertising management function.
Other features and advantages of the present invention will illustrate in the following description, also, partly become from specification
Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages are in specification, claims
And specifically noted structure is realized and obtained in accompanying drawing.
To enable the above objects, features and advantages of the present invention to become apparent, preferred embodiment cited below particularly, and coordinate
Appended accompanying drawing, is described in detail below.
Brief description of the drawings
, below will be to specific in order to illustrate more clearly of the specific embodiment of the invention or technical scheme of the prior art
The required accompanying drawing used is briefly described in embodiment or description of the prior art, it should be apparent that, in describing below
Accompanying drawing is some embodiments of the present invention, for those of ordinary skill in the art, before creative work is not paid
Put, other accompanying drawings can also be obtained according to these accompanying drawings.
Fig. 1 is the first schematic flow sheet of advertisement management method provided in an embodiment of the present invention；
Fig. 2 is second of schematic flow sheet of advertisement management method provided in an embodiment of the present invention；
Fig. 3 is the structural representation of advertisement management unit provided in an embodiment of the present invention；
Fig. 4 is the structural representation of electronic equipment provided in an embodiment of the present invention.
Embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with accompanying drawing to the present invention
Technical scheme be clearly and completely described, it is clear that described embodiment is part of the embodiment of the present invention, rather than
Whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art are not making creative work premise
Lower obtained every other embodiment, belongs to the scope of protection of the invention.
Existing ad system management complex operation, insufficiency face, the efficiency of management are poor at present.Based on this, the present invention is real
A kind of advertisement management method, device and the electronic equipment of example offer are applied, user submits ad material to go forward side by side can after edlin
Advertisement formwork is obtained, has detected whether advertisement position neutral gear in real time, then the suitable advertisement formwork of Auto-matching enters if there is neutral gear
Row is issued, and is issued without manually monitoring and manual upload, user-friendly meanwhile, it is capable to which efficient, accurate progress is wide
Accuse and launch, operated so as to simplify user, and improve advertising management efficiency, enrich advertising management function.
For ease of understanding the present embodiment, a kind of advertisement management method disclosed in the embodiment of the present invention is entered first
Row is discussed in detail.
Embodiment one：
Advertisement management method provided in an embodiment of the present invention can be, but not limited to be applied to advertising management platform.Fig. 1 is shown
The first schematic flow sheet of advertisement management method provided in an embodiment of the present invention.As shown in figure 1, the advertisement management method bag
Include：
Step S101, when detecting the presence of neutral advertisement position, chosen from advertisement preparation storehouse wide with neutral advertisement position
Accuse the advertisement formwork of position information matches.
In one embodiment, advertising message corresponding to advertisement formwork and the advertisement formwork is stored with advertisement preparation storehouse.
The advertising message includes adline and advertisement size.
Step S102, the advertisement formwork of matching is distributed to neutral advertisement position, and the dispensing charged party selected according to user
Formula carries out charging.
Wherein the advertisement formwork is generated according to the ad material and edit operation of the user's transmission received；Advertisement position
Information includes ad spot types and advertisement position size, and launching charging mode includes time-based charging, pageview charging.
In technical scheme provided in an embodiment of the present invention, user, which submits ad material to go forward side by side after edlin, to be obtained
Advertisement formwork, advertisement position neutral gear has been detected whether in real time, if there is neutral gear, then the suitable advertisement formwork of Auto-matching is sent out
Cloth, issue is uploaded without manually monitoring and manually, user-friendly meanwhile, it is capable to which efficient, accurate carry out advertisement throwing
Put, operated so as to simplify user, and improve advertising management efficiency, enrich advertising management function.
Embodiment two：
Advertisement management method provided in an embodiment of the present invention can be, but not limited to be applied to advertising management platform.Fig. 2 is shown
Second of schematic flow sheet of advertisement management method provided in an embodiment of the present invention.As shown in Fig. 2 the advertisement management method bag
Include：
Step S201, the ad material sent according to user and edit operation generate advertisement formwork, by the advertisement formwork and
Its advertising message associated storage is into advertisement preparation storehouse.
Wherein the advertising message comprises at least advertisement size, adline and release time section, and release time segment identification is used
Wish to launch the time range of the advertisement formwork in family.In one embodiment, adline comprises at least word series advertisements, picture
Series advertisements and audio-visual series advertisements.
In one embodiment, generating the detailed process of above-mentioned advertisement formwork includes：The ad material that user sends is received,
Parse the ad material and obtain word or picture in the ad material；Word or picture are identified, judged wide
Whether legal accuse material；If it is, according to the edit operation of user, edlin is entered to ad material and generates advertisement formwork.
Specifically, can by way of sensitive word lookup, the mode such as image procossing word or picture are identified, with
Judge whether ad material is legal, can not give editing and processing for illegal ad material.So, by ad material
In illegal content filtered, can prevent disabled user from uploading to announce harmful effect or illegal ad content, it is right
Viewer or the side of advertising management platform one make a very bad impression.
Step S202, when detecting the presence of neutral advertisement position, chosen from advertisement preparation storehouse and the neutral advertisement position
The advertisement formwork of ad spot information matching.
Wherein the ad spot information includes ad spot types and advertisement position size.Specifically, according to advertisement position type and
The size of advertisement position travels through the adline and advertisement size in each advertising message, wide with the neutral advertisement position so as to choose
Accuse the advertisement formwork of position information matches.
Step S203, judges whether current time is in release time section.
The quantity for the advertisement formwork matched with ad spot information wherein chosen from step S202 can be multiple.Read
Release time section in advertising message corresponding to the advertisement formwork selected, judge whether current time is that user wishes to launch it
The time of advertisement formwork.
If it is, step S204 is performed, if it is not, then continuing executing with step S202.
Step S204, the advertisement formwork of matching is distributed to neutral advertisement position.
In one embodiment, if the advertisement formwork of matching is multiple, can be according to generation advertisement formwork after, submit
The time-sequencing of advertisement formwork；If submitting the time of advertisement formwork identical, one is randomly selected from the advertisement formwork of matching
It is individual to be distributed to neutral advertisement position.
Further, after neutral advertisement position is distributed to, the dispensing charging mode that can be selected according to user carries out charging,
Wherein launching charging mode includes time-based charging, pageview charging.
Step S205, when user selection dispensing charging mode for time-based charging when, according to the issuing time of advertisement formwork
And default unit time carries out charging.
Wherein issuing time is that advertisement formwork is distributed to the time of neutral advertisement position, and default unit time can be one
My god, a hour, be not construed as limiting here.Specifically, started at from issuing time, charging is carried out according to default unit time.
Step S206, when user selection dispensing charging mode be pageview charging when, according to advertisement formwork issue when
The amount of showing, click volume in section carry out charging.
Wherein, issuing time section is the issuing time of user's setting and stops the period between issuing time, you can with
After advertisement formwork issue expires, charging is carried out according to the amount of showing in issuing time section, click volume.
It is further possible to the amount of showing and the click volume progress charging in default unit time are counted by timer.
In technical scheme provided in an embodiment of the present invention, user, which submits ad material to go forward side by side after edlin, to be obtained
Advertisement formwork, advertisement position neutral gear has been detected whether in real time, if there is neutral gear, then the suitable advertisement formwork of Auto-matching is sent out
Cloth, issue is uploaded without manually monitoring and manually, user-friendly meanwhile, it is capable to which efficient, accurate carry out advertisement throwing
Put, operated so as to simplify user, and improve advertising management efficiency, enrich advertising management function.Further, launched by setting
The dispensing charging mode of period and multi-selection meets the individual demand of user, improves the advertisement putting experience of user.
Further, in order to which click volume and the amount of showing, data caused by daily each advertisement formwork are larger, it is impossible to intuitively
Advertising results are checked, in one embodiment, after step S204, in addition to：In real time number is browsed corresponding to record advertisement formwork
According to this, which browses data, includes clicking on the time and show the time.Data are browsed according to this, count click volume in preset time period and
The amount of showing, and the amount of will click on and the amount of showing are stored into statistical form.
Wherein preset time period can be set according to actual conditions, can be one day or a week or one
Individual month, concrete numerical value was not construed as limiting here.Specifically, after advertisement formwork issue, record and clicked on every time corresponding to advertisement formwork
With the time showed, then often pass through preset time period, count the click volume and the amount of showing of the preset time period, and store to system
Count in table, as clicked on value in one day, corresponding to advertisement formwork A be 100, to show value be 200, then by the click value 100
Stored with showing value 200 into statistical form.Replace what is stored before to browse data by storing statistical form, so as to reduce number
According to amount, data query is convenient for, more intuitively checks advertising results, while is advantageous to user by dividing advertising results
Analysis, updates the specific decision-making to advertisement putting.
Further, the advertising results for checking different periods for the ease of user are analyzed, so as to set advertisement formwork
Corresponding release time section, further to lift advertising results.In one embodiment, the above-mentioned advertisement formwork of record in real time is corresponding
Browse data after, in addition to：According to data are browsed, click volume and exhibition corresponding to advertisement formwork in each time slice are counted
Now measure, generate browsing time distribution map；The browsing time distribution map is sent to user terminal corresponding to advertisement formwork.
Wherein time slice can be per hour, daily etc., be not construed as limiting here.So, user can check it in time
The browsing time distribution map of the advertisement formwork of issue, while Consumer's Experience is improved, it can also be distributed according to the browsing time
Figure, judges that viewer's browses tendency, so as to plan release time section again, improves click volume and the amount of showing, enhancing advertisement effect
Fruit.
Further, above-mentioned advertising message also includes stopping issue date, after step s 204, in addition to：Judge to work as
Whether the preceding time is to stop issue date, if it is, determining that the issue of corresponding advertisement formwork has expired；Transmission, which expires, to be carried
Show user terminal corresponding to information to advertisement formwork, to prompt subscriber payment or carry out delay operation.
Specifically, after announced advertising message has expired, notify that user is paid the fees or delay operation in time,
Delay operation can be judged whether to according to current advertising results after user, which receives, expires prompt message, if it is,
Line delay is directly then entered by user terminal, avoids losing to caused by user because user forgets to be delayed.It is in addition, logical
Payment in time is crossed, the credit rating of user can be improved, strengthens sticky degree and degree of belief between user and advertising management platform.
Advertisement management method provided in an embodiment of the present invention, realize user self-help and launch advertisement, and advertisement is browsed
Amount carry out graphic analyses, can more efficiently, accurately carry out advertisement putting, greatly improve the dispensing advertising results of user, carry
While high user advertising launches experience, the user of more and more demands for having popularization is promoted to carry out advertisement putting, so not only
Increase the advertising income of advertising management platform, and improve user to advertising management platform viscosity degree.
Embodiment three：
Fig. 3 is the structural representation of advertisement management unit provided in an embodiment of the present invention.As shown in figure 3, the advertising management
Device includes：
Module 11 is chosen in advertisement, for when detecting the presence of neutral advertisement position, choosing and being somebody's turn to do from the advertisement preparation storehouse
The advertisement formwork of the ad spot information matching of neutral advertisement position；
Accounting module 12 is issued, for the advertisement formwork of above-mentioned matching to be distributed into neutral advertisement position, and is selected according to user
The dispensing charging mode selected carries out charging；
Wherein above-mentioned advertisement formwork is generated according to the ad material and edit operation of the user's transmission received；Advertisement
Preparation is also stored with advertising message corresponding with advertisement formwork in storehouse, and advertising message includes advertisement size and adline；Advertisement
Position information includes ad spot types and advertisement position size.
In technical scheme provided in an embodiment of the present invention, user, which submits ad material to go forward side by side after edlin, to be obtained
Advertisement formwork, advertisement position neutral gear has been detected whether in real time, if there is neutral gear, then the suitable advertisement formwork of Auto-matching is sent out
Cloth, issue is uploaded without manually monitoring and manually, user-friendly meanwhile, it is capable to which efficient, accurate carry out advertisement throwing
Put, operated so as to simplify user, and improve advertising management efficiency, enrich advertising management function.
Example IV：
Referring to Fig. 4, the embodiment of the present invention also provides a kind of electronic equipment 100, including：Processor 40, memory 41, bus
42 and communication interface 43, the processor 40, communication interface 43 and memory 41 connected by bus 42；Processor 40 is used to hold
The executable module stored in line storage 41, such as computer program.
Wherein, memory 41 may include high-speed random access memory (RAM, Random Access Memory),
Non-labile memory (non-volatile memory), for example, at least a magnetic disk storage may also be included.By extremely
A few communication interface 43 (can be wired or wireless) is realized logical between the system network element and at least one other network element
Letter connection, can use internet, wide area network, LAN, Metropolitan Area Network (MAN) etc..
Bus 42 can be isa bus, pci bus or eisa bus etc..The bus can be divided into address bus, data
Bus, controlling bus etc..Only represented for ease of representing, in Fig. 4 with a four-headed arrow, it is not intended that an only bus or
A type of bus.
Wherein, memory 41 is used for storage program, and the processor 40 performs the journey after execute instruction is received
Sequence, the method performed by device that the stream process that foregoing any embodiment of the embodiment of the present invention discloses defines can apply to handle
In device 40, or realized by processor 40.
Processor 40 is probably a kind of IC chip, has the disposal ability of signal.In implementation process, above-mentioned side
Each step of method can be completed by the integrated logic circuit of the hardware in processor 40 or the instruction of software form.Above-mentioned
Processor 40 can be general processor, including central processing unit (Central Processing Unit, abbreviation CPU), network
Processor (Network Processor, abbreviation NP) etc.；It can also be digital signal processor (Digital Signal
Processing, abbreviation DSP), application specific integrated circuit (Application Specific Integrated Circuit, referred to as
ASIC), ready-made programmable gate array (Field-Programmable Gate Array, abbreviation FPGA) or other are programmable
Logical device, discrete gate or transistor logic, discrete hardware components.It can realize or perform in the embodiment of the present invention
Disclosed each method, step and logic diagram.General processor can be microprocessor or the processor can also be appointed
What conventional processor etc..The step of method with reference to disclosed in the embodiment of the present invention, can be embodied directly in hardware decoding processing
Device performs completion, or performs completion with the hardware in decoding processor and software module combination.Software module can be located at
Machine memory, flash memory, read-only storage, programmable read only memory or electrically erasable programmable memory, register etc. are originally
In the ripe storage medium in field.The storage medium is located at memory 41, and processor 40 reads the information in memory 41, with reference to
Its hardware completes the step of above method.
Advertisement management unit and electronic equipment provided in an embodiment of the present invention, the advertising management side provided with above-described embodiment
Method has identical technical characteristic, so can also solve identical technical problem, reaches identical technique effect.
The computer program product for the progress advertisement management method that the embodiment of the present invention is provided, including store processor
The computer-readable recording medium of executable non-volatile program code, the instruction that described program code includes can be used for performing
Method described in previous methods embodiment, specific implementation can be found in embodiment of the method, will not be repeated here.
It is apparent to those skilled in the art that for convenience and simplicity of description, the device of foregoing description
And the specific work process of electronic equipment, the corresponding process in preceding method embodiment is may be referred to, will not be repeated here.
Unless specifically stated otherwise, otherwise in these embodiments the relative step in illustrative step, numerical expression and
Numerical value is not limit the scope of the invention.
Flow chart and block diagram in accompanying drawing show multiple embodiment method and computer program products according to the present invention
Architectural framework in the cards, function and operation.At this point, each square frame in flow chart or block diagram can represent one
A part for module, program segment or code, a part for the module, program segment or code include one or more and are used to realize
The executable instruction of defined logic function.It should also be noted that at some as the work(in the realization replaced, marked in square frame
Energy can also be with different from the order marked in accompanying drawing generation.For example, two continuous square frames can essentially be substantially parallel
Ground is performed, and they can also be performed in the opposite order sometimes, and this is depending on involved function.It is also noted that block diagram
And/or the combination of each square frame and block diagram in flow chart and/or the square frame in flow chart, work(as defined in performing can be used
Can or the special hardware based system of action realize, or the combination of specialized hardware and computer instruction can be used come reality
It is existing.
In the description of the invention, it is necessary to explanation, term " " center ", " on ", " under ", "left", "right", " vertical ",
The orientation or position relationship of the instruction such as " level ", " interior ", " outer " be based on orientation shown in the drawings or position relationship, merely to
Be easy to the description present invention and simplify description, rather than instruction or imply signified device or element must have specific orientation,
With specific azimuth configuration and operation, therefore it is not considered as limiting the invention.In addition, term " first ", " second ",
" the 3rd " is only used for describing purpose, and it is not intended that instruction or hint relative importance.
In several embodiments provided herein, it should be understood that disclosed systems, devices and methods, can be with
Realize by another way.Device embodiment described above is only schematical, for example, the division of the unit,
Only a kind of division of logic function, can there is other dividing mode when actually realizing, in another example, multiple units or component can
To combine or be desirably integrated into another system, or some features can be ignored, or not perform.It is another, it is shown or beg for
The mutual coupling of opinion or direct-coupling or communication connection can be by some communication interfaces, device or unit it is indirect
Coupling or communication connection, can be electrical, mechanical or other forms.
The unit illustrated as separating component can be or may not be physically separate, show as unit
The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On NE.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs
's.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, can also
That unit is individually physically present, can also two or more units it is integrated in a unit.
If the function is realized in the form of SFU software functional unit and is used as independent production marketing or in use, can be with
It is stored in the executable non-volatile computer read/write memory medium of a processor.Based on such understanding, the present invention
The part that is substantially contributed in other words to prior art of technical scheme or the part of the technical scheme can be with software
The form of product is embodied, and the computer software product is stored in a storage medium, including some instructions are causing
One computer equipment (can be personal computer, server, or network equipment etc.) performs each embodiment institute of the present invention
State all or part of step of method.And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (ROM, Read-
Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. are various can be with
The medium of store program codes.
Finally it should be noted that：Embodiment described above, it is only the embodiment of the present invention, to illustrate the present invention
Technical scheme, rather than its limitations, protection scope of the present invention is not limited thereto, although with reference to the foregoing embodiments to this hair
It is bright to be described in detail, it will be understood by those within the art that：Any one skilled in the art
The invention discloses technical scope in, it can still modify to the technical scheme described in previous embodiment or can be light
Change is readily conceivable that, or equivalent substitution is carried out to which part technical characteristic；And these modifications, change or replacement, do not make
The essence of appropriate technical solution departs from the spirit and scope of technical scheme of the embodiment of the present invention, should all cover the protection in the present invention
Within the scope of.Therefore, protection scope of the present invention described should be defined by scope of the claims.
Claims (10)
- A kind of 1. advertisement management method, it is characterised in that including：When detecting the presence of neutral advertisement position, the ad spot information with the neutral advertisement position is chosen from advertisement preparation storehouse The advertisement formwork matched somebody with somebody；The advertisement formwork of the matching is distributed to the neutral advertisement position, and the dispensing charging mode selected according to user is carried out Charging；Wherein described advertisement formwork is generated according to the ad material and edit operation of the user's transmission received；The advertisement Preparation is also stored with advertising message corresponding with the advertisement formwork in storehouse, and the advertising message includes advertisement size and commercial paper Type；The ad spot information includes ad spot types and advertisement position size.
- 2. according to the method for claim 1, it is characterised in that the advertising message also includes release time section；Before the advertisement formwork of the matching is distributed into the neutral advertisement position, in addition to：Judge whether current time is in the release time section, if it is, the advertisement formwork of the matching is distributed into institute State neutral advertisement position.
- 3. according to the method for claim 1, it is characterised in that the dispensing charging mode includes time-based charging, pageview Charging；The dispensing charging mode selected according to user, which carries out charging, to be included：When user selection dispensing charging mode be the time-based charging when, according to the issuing time of the advertisement formwork and preset Unit time carries out charging；When user selection dispensing charging mode be the pageview charging when, according to the advertisement formwork issue the period in The amount of showing, click volume carry out charging.
- 4. according to the method for claim 1, it is characterised in that the advertisement formwork by the matching is distributed to the sky Keep off after advertisement position, in addition to：Record in real time and data are browsed corresponding to the advertisement formwork, the data that browse include clicking on the time and show the time；Data are browsed according to described, count click volume and the amount of showing in preset time period, and by the click volume and the exhibition Now amount is stored into statistical form.
- 5. according to the method for claim 4, it is characterised in that described record in real time browses number corresponding to the advertisement formwork According to afterwards, in addition to：Data are browsed according to described, count click volume corresponding to the advertisement formwork and the amount of showing in each time slice, generation Browsing time distribution map；The browsing time distribution map is sent to user terminal corresponding to the advertisement formwork.
- 6. according to the method for claim 1, it is characterised in that the advertising message also includes stopping issue date；The advertisement formwork by the matching is distributed to after the neutral advertisement position, in addition to：Judge whether current time is the stopping issue date, if it is, determining the issue of corresponding advertisement formwork Expire；Transmission expires user terminal corresponding to prompt message to the advertisement formwork, to prompt subscriber payment or enter line delay behaviour Make.
- 7. according to the method for claim 1, it is characterised in that generating the detailed process of the advertisement formwork includes：The ad material that user sends is received, the ad material is parsed and obtains word or figure in the ad material Piece；The word or picture are identified, judge whether the ad material is legal；If it is, according to the edit operation of user, edlin is entered to the ad material and generates advertisement formwork.
- A kind of 8. advertisement management unit, it is characterised in that including：Module is chosen in advertisement, for when detecting the presence of neutral advertisement position, being chosen from advertisement preparation storehouse wide with the neutral Accuse the advertisement formwork of the ad spot information matching of position；Accounting module is issued, for the advertisement formwork of the matching to be distributed into the neutral advertisement position, and is selected according to user Dispensing charging mode carry out charging；Wherein described advertisement formwork is generated according to the ad material and edit operation of the user's transmission received；The advertisement Preparation is also stored with advertising message corresponding with the advertisement formwork in storehouse, and the advertising message includes advertisement size and commercial paper Type；The ad spot information includes ad spot types and advertisement position size.
- 9. a kind of electronic equipment, including memory, processor, it is stored with what can be run on the processor on the memory Computer program, it is characterised in that realize that the claims 1 to 7 are any during computer program described in the computing device Method described in.
- 10. a kind of computer-readable medium for the non-volatile program code that can perform with processor, it is characterised in that described Program code makes any described method of claim 1 to 7 described in the computing device.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710973673.9A CN107749001A (en) | 2017-10-18 | 2017-10-18 | Advertisement management method, device and electronic equipment |
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| CN201710973673.9A CN107749001A (en) | 2017-10-18 | 2017-10-18 | Advertisement management method, device and electronic equipment |
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| CN107749001A true CN107749001A (en) | 2018-03-02 |
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| CN201710973673.9A Pending CN107749001A (en) | 2017-10-18 | 2017-10-18 | Advertisement management method, device and electronic equipment |
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| CN108960894A (en) * | 2018-06-06 | 2018-12-07 | 武汉斗鱼网络科技有限公司 | A kind of advertisement real-time charging method, device, server and storage medium |
| CN110517176A (en) * | 2019-09-03 | 2019-11-29 | 深圳市亲邻科技有限公司 | Commonweal information dissemination method and device |
| WO2020097832A1 (en) * | 2018-11-14 | 2020-05-22 | 北京字节跳动网络技术有限公司 | Feed display method and device, storage medium, and electronic apparatus |
| CN112132610A (en) * | 2020-09-15 | 2020-12-25 | 北京值得买科技股份有限公司 | Advertisement putting method, system, medium and equipment |
| CN112258208A (en) * | 2020-07-24 | 2021-01-22 | 北京沃东天骏信息技术有限公司 | Object matching method, device, equipment and storage medium |
| CN112927024A (en) * | 2021-03-29 | 2021-06-08 | 北京奇艺世纪科技有限公司 | Advertisement putting method, system, device, electronic equipment and readable storage medium |
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| CN112927024B (en) * | 2021-03-29 | 2023-07-28 | 北京奇艺世纪科技有限公司 | Advertisement putting method, system, device, electronic equipment and readable storage medium |
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