CN101872463A - Method for issuing advertisement through third-party platform - Google Patents
Method for issuing advertisement through third-party platform Download PDFInfo
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- CN101872463A CN101872463A CN201010214311A CN201010214311A CN101872463A CN 101872463 A CN101872463 A CN 101872463A CN 201010214311 A CN201010214311 A CN 201010214311A CN 201010214311 A CN201010214311 A CN 201010214311A CN 101872463 A CN101872463 A CN 101872463A
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Abstract
The invention provides a method for issuing an advertisement through a third-party platform. A software developer of a software program, an advertiser and audience users are organically combined with one another by using an advertisement operation platform, so that resources of different parties are effectively integrated. The method comprises the following steps of: establishing the advertisement operation platform; setting advertisement setting conditions; embedding an advertisement access code; performing management and statistics and the like. The method has the advantages of making full use the advertising costs of the advertiser, improving advertisement releasing effect, minimizing waste in advertisement releasing, providing corresponding return for the software developer, improving positivity and promoting the stable and healthy development of a network.
Description
Technical field
The present invention relates to a kind of information dissemination technology of electronic equipment, specifically be meant a kind of internet releasing advertisements of passing through, can improve the dissemination method of the degree of accuracy and the communication effect of advertisement putting.
Background technology
Advertisement is as product that a kind of social progress and development in science and technology expedited the emergence of out, from initial radio, papers and magazines to mid-term, TV till now and outdoor media again, has distinct epoch characteristic, be deep into people's life, the various aspects of work, but all exist a limitation, promptly all attempting to rely on large tracts of land covers, the advertisement form of blanket bombing reaches the advertising results of expection, and pointedly commercial audience is not carried out advertisement, can't carry out interaction with domestic consumer, also can't carry out advertisement accurately and promote, that is to say, may have only very few several people that ad content is become interested in the thousands of commercial audience, and become final consumer, cause investment in advertising cost height, and the advertisement return rate is extremely low.
Continuous development along with the network technology and wireless communication technology, the blowout formula that has driven Internet user's quantity increases, the birth of Internet advertising and the growth of advancing by leaps and bounds have also been driven simultaneously, various in recent years mobile phones, electronic equipment fast developments such as net book, electronic equipment then relies on various built-in software programs and realizes operation and application function, but most software program all is free on the internet at present, the software developer can't obtain corresponding repayment in the middle of the software program of being developed, this sizable strike beyond doubt for having dropped into the software developer that great effort and expense enter.
Software program has extraordinary advertisement performance carrier and powerful pageview, and this point is ignored by advertiser for a long time, people also can't organically combine advertisement putting and software application, and wherein the most key problem is the network platform system of present neither one for software developer and advertiser's selection and load application, therefore, address the above problem and become key.
Summary of the invention
Purpose of the present invention is just at the existing in prior technology deficiency, a kind of method by third party's platform releasing advertisements is proposed, by setting up the advertisement operation platform, software developer, advertiser, the audient user three of software program are organically combined, effectively integrate each side's resource, for the software developer provides corresponding repayment, and improve gray input effect.
For achieving the above object, the present invention is achieved by following steps:
A, set up an advertisement operation platform that comprises release management module, download management module, traffic statistics module, expenses management module on the internet, this advertisement operation platform and advertiser, software developer and electronic equipment are coupled together;
B, advertiser independently issue, upgrade ad content by the release management module, and the condition of releasing advertisements is set, the electronic device types, software program classification, commercial audience realm that this condition comprises releasing advertisements is not, advertisement shows the time, the number of times and the expense upper limit are showed in advertisement viewing area, advertisement, so that carry out ad distribution accurately;
Embed advertisement in c, the software program in electronic equipment and insert code, when software program brings into operation, advertisement inserts code and automatically electronic equipment model, software program classification, shown advertisement classification and Pixel Dimensions parameter is sent request signal to the download module of advertisement operation platform, the advertisement operation platform mates according to the condition of advertiser's releasing advertisements after receiving request signal, and the advertisement that condition is consistent downloads in the software program again;
During software program on using electronic equipment of d, user, ad content can be presented on the relevant position of electronic equipment screen along with the startup of software program, check for the user, the user can click according to ad content and consult, and this operating process user need not pay any advertising expenditure, and can utilize ad content page displayed information and advertiser to carry out direct information interaction;
E, the number of times that take flow, browse and click of each ad content in each software program added up by the traffic statistics module; and according to the IP address that the electronic equipment at software program place and internet insert be provided with each IP address every day the highest browse number of clicks; to prevent that software program from occurring unusual or illegal operation and bring loss to advertiser; the expenses management module then generates correlative charges according to the traffic statistics module, so that collect the charges and to developer's defrayment of software program to advertiser.
The further technical measures of the present invention are, when electronic equipment startup and runs software program, electronic equipment obtains ad content by the mode that GSM, CDMA, WCDMA, TD-SCDMA, WIFI, WAPI, Bluetooth wireless technology or cable broadband, ADSL, optical fiber insert on the advertisement operation platform, and be loaded on the inner software program, software program upgrades by the advertisement operation platform and loads various ad contents, and ad content can be literal, link, picture, animation or audio frequency.
Electronic equipment comprises computing machine, mobile phone, GPS, PDA, e-book, PSP, and software program comprises Games Software, tool software, the audio-visual software that loads on the electronic equipment.
The present invention compared with prior art has following obvious improvement and outstanding characteristics: the present invention is by the advertisement operation platform, effectively integrated developer, the advertiser of software program, audient user's resource.
For the software developer, by adding advertisements content in software program, drive the development of software program with advertising income, the software developer needn't by the repayment of the software program developed worry, promoted network steadily, develop in a healthy way.
For advertiser, simultaneously all software programs are integrated, form a huge advertisement alliance system, with increasing the area coverage and the customer group of advertising message issue, compare advertisement forms such as traditional newspaper, TV, reduced the expense expenditure of advertisement, advertisement putting is more accurate and comprehensive, repayment efficient is higher, and each part advertising expenditure that advertiser is dropped into all is most fully utilized, and reduces to the waste in the advertising input minimum.
For audient user, the electronic equipment that passes through to be had can be recognized the most comprehensively ad content, see and do not see entirely and select with user oneself, compare traditional mode of checking of being forced to and transfer active mode to, do not influence user's mood at all, also be the most direct concerning the user, economic way.
Description of drawings
The invention will be further described below in conjunction with drawings and Examples.
Fig. 1 is the structural representation of advertisement operation platform;
Fig. 2 is a network topological diagram of the present invention.
Embodiment
In conjunction with Fig. 1 and shown in Figure 2, the advertisement operation platform comprises the release management module, download management module, traffic statistics module and expenses management module, by the internet with this advertisement operation platform and advertiser, software developer and electronic equipment couple together, each advertiser is by the issue of release management module and the renewal ad content of advertisement operation platform, and the condition of releasing advertisements is set, the electronic device types that comprises releasing advertisements, the software program classification, the commercial audience realm is other, the time is showed in advertisement, the advertisement viewing area, the number of times and the expense upper limit are showed in advertisement, so that carry out ad distribution accurately, but not the bombing of blanket type, the software developer also uploads to the software program of being developed on the advertisement operation platform in the lump, for advertiser select and user's download in electronic equipment, simultaneously, embed advertisement in each software program in the electronic equipment that the user had and insert code, so that meet gray ad content, when software program brings into operation, advertisement inserts code automatically with the model of this electronic equipment, the classification of software program, shown advertisement classification and Pixel Dimensions parameter send request signal to the download module of advertisement operation platform, the advertisement operation platform mates according to the condition of advertiser's releasing advertisements after receiving request signal, the advertisement that condition is consistent downloads in the software program again, ad content can be presented on the relevant position of electronic equipment screen along with the startup of software program, whether the user can continue to click according to the ad content decision is consulted, and the user need not pay any advertising expenditure in the process that the continuation click is consulted, and can utilize ad content page displayed information and advertiser to carry out direct information interaction, as advertiser's contact method that ad content shows, be convenient to the user and directly exchange with advertiser.
The user is in the process that click is consulted; the traffic statistics module of advertisement operation platform takies flow to each ad content in each software program; the number of times of browsing and clicking is added up; and according to the IP address that the electronic equipment at software program place and internet insert be provided with each IP address every day the highest browse number of clicks; to prevent that software program from occurring unusual or illegal operation and bring loss to advertiser; the expenses management module then generates correlative charges according to the traffic statistics module; so that collect the charges and to developer's defrayment of software program to advertiser; when electronic equipment startup and runs software program; electronic equipment can obtain ad content and be loaded on the inner software program in several ways on the advertisement operation platform; as GSM; CDMA; WCDMA; TD-SCDMA; WIFI; WAPI; Bluetooth wireless technology or cable broadband; ADSL; optical fiber access etc.; software program upgrades by the advertisement operation platform and loads various ad contents; ad content can be a literal; link; picture; animation or audio frequency are realized two-way interactive operation function.
Electronic equipment comprises computing machine, mobile phone, GPS, PDA, e-book, PSP, and software program comprises Games Software, tool software, the audio-visual software that loads on the electronic equipment.
The present invention has satisfied gray ad distribution demand, improve under the situation of reduction expenditure cost and throw in effect, and the software developer embeds in the software program of being developed after advertisement inserts code, both can obtain of the corresponding remuneration of advertiser's nationality by the software program releasing advertisements, promoted numerous software developers' enthusiasm, the user has enjoyed convenience and actual effect that free software program is brought equally, ad content for issue can be clicked according to demand and checks, situation about broadcasting can not occur forcing, and need not to pay any expense.
Above content is in conjunction with further describing that concrete main embodiment is done, and can not assert that concrete enforcement of the present invention is confined to these explanations.Those skilled in the art without departing from the inventive concept of the premise, some other technology of done accurately, the deduction or replace that beautify, all should belong to protection scope of the present invention.
Claims (3)
1. method by third party's platform releasing advertisements may further comprise the steps:
A, set up an advertisement operation platform that comprises release management module, download management module, traffic statistics module, expenses management module on the internet, this advertisement operation platform and advertiser, software developer and electronic equipment are coupled together;
B, advertiser independently issue, upgrade ad content by the release management module, and the condition of releasing advertisements is set, the electronic device types, software program classification, commercial audience realm that this condition comprises releasing advertisements is not, advertisement shows the time, the number of times and the expense upper limit are showed in advertisement viewing area, advertisement, so that carry out ad distribution accurately;
Embed advertisement in c, the software program in electronic equipment and insert code, when software program brings into operation, advertisement inserts code and automatically electronic equipment model, software program classification, shown advertisement classification and Pixel Dimensions parameter is sent request signal to the download module of advertisement operation platform, the advertisement operation platform mates according to the condition of advertiser's releasing advertisements after receiving request signal, and the advertisement that condition is consistent downloads in the software program again;
During software program on using electronic equipment of d, user, ad content can be presented on the relevant position of electronic equipment screen along with the startup of software program, check for the user, the user clicks according to ad content and consults, and this operating process user need not pay any advertising expenditure, and utilizes ad content page displayed information and advertiser to carry out direct information interaction;
E, the number of times that take flow, browse and click of each ad content in each software program added up by the traffic statistics module; and according to the IP address that the electronic equipment at software program place and internet insert be provided with each IP address every day the highest browse number of clicks; to prevent that software program from occurring unusual or illegal operation and bring loss to advertiser; the expenses management module then generates correlative charges according to the traffic statistics module, so that collect the charges and to developer's defrayment of software program to advertiser.
2. a kind of method according to claim 1 by third party's platform releasing advertisements, it is characterized in that: when electronic equipment startup and runs software program, electronic equipment obtains ad content by the mode that GSM, CDMA, WCDMA, TD-SCDMA, WIFI, WAPI, Bluetooth wireless technology or cable broadband, ADSL, optical fiber insert on the advertisement operation platform, and be loaded on the inner software program, software program upgrades by the advertisement operation platform and loads various ad contents, and ad content is literal, link, picture, animation or audio frequency.
3. a kind of method by third party's platform releasing advertisements according to claim 1, it is characterized in that: described electronic equipment comprises computing machine, mobile phone, GPS, PDA, e-book, PSP.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201010214311A CN101872463A (en) | 2010-06-29 | 2010-06-29 | Method for issuing advertisement through third-party platform |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201010214311A CN101872463A (en) | 2010-06-29 | 2010-06-29 | Method for issuing advertisement through third-party platform |
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| CN101872463A true CN101872463A (en) | 2010-10-27 |
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| CN201010214311A Pending CN101872463A (en) | 2010-06-29 | 2010-06-29 | Method for issuing advertisement through third-party platform |
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Cited By (19)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102136118A (en) * | 2010-11-12 | 2011-07-27 | 华为软件技术有限公司 | Advertisement order booking method, advertisement delivering method and system |
| CN102521769A (en) * | 2011-12-15 | 2012-06-27 | 丁阔 | Micro-endorsement system based on Internet user virtual identity and construction method thereof |
| CN103246990A (en) * | 2013-05-28 | 2013-08-14 | 华扬联众数字技术股份有限公司 | Collaborative scheduling method and system for cross-platform advertisement putting |
| CN103578011A (en) * | 2012-07-31 | 2014-02-12 | 哇棒(北京)国际传媒有限公司 | System and method for releasing advertisement on smart phone |
| CN103645902A (en) * | 2013-12-17 | 2014-03-19 | 江苏名通信息科技有限公司 | Application access and data statistical method of mobile phone advertisement system |
| WO2014043882A1 (en) * | 2012-09-20 | 2014-03-27 | 华为技术有限公司 | Advertisement launching method, device and system |
| CN103745373A (en) * | 2013-02-26 | 2014-04-23 | 王新 | Regional advertisement delivery system |
| CN103745286A (en) * | 2013-02-26 | 2014-04-23 | 王新 | Mobile advertisement management system |
| CN104866620A (en) * | 2015-06-09 | 2015-08-26 | 腾讯科技（北京）有限公司 | Implementation method, device and system of background focus picture |
| CN105468314A (en) * | 2014-09-09 | 2016-04-06 | 联想(北京)有限公司 | Information processing method and electronic device |
| CN106162238A (en) * | 2015-04-02 | 2016-11-23 | 万歌有限公司 | For software application is sent to use the system and method for the equipment of advertisement |
| CN107360243A (en) * | 2017-07-27 | 2017-11-17 | 百度在线网络技术（北京）有限公司 | Information-pushing method and device |
| CN107527226A (en) * | 2017-07-12 | 2017-12-29 | 深圳财富圈电子商务有限公司 | Method, terminal device and the computer-readable recording medium of content push |
| CN107749001A (en) * | 2017-10-18 | 2018-03-02 | 福建中金在线信息科技有限公司 | Advertisement management method, device and electronic equipment |
| CN108171558A (en) * | 2018-03-09 | 2018-06-15 | 四川大源文创科技有限公司 | A kind of advertisement placement method safeguarded based on third party |
| CN108460624A (en) * | 2018-02-06 | 2018-08-28 | 上海致趣广告有限公司 | A kind of method for delivering advertisement accurately and device |
| CN109255058A (en) * | 2018-08-13 | 2019-01-22 | 武汉飞游科技有限公司 | A kind of mobile distribution operation statistics platform of software |
| CN110009404A (en) * | 2019-03-20 | 2019-07-12 | 深圳新度博望科技有限公司 | Advertisement demonstration method, device, computer equipment and storage medium |
| CN111507740A (en) * | 2019-01-30 | 2020-08-07 | 北京沃东天骏信息技术有限公司 | Commodity information display method, device and system, electronic equipment and readable medium |
-
2010
- 2010-06-29 CN CN201010214311A patent/CN101872463A/en active Pending
Cited By (22)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102136118A (en) * | 2010-11-12 | 2011-07-27 | 华为软件技术有限公司 | Advertisement order booking method, advertisement delivering method and system |
| CN102521769A (en) * | 2011-12-15 | 2012-06-27 | 丁阔 | Micro-endorsement system based on Internet user virtual identity and construction method thereof |
| CN103578011A (en) * | 2012-07-31 | 2014-02-12 | 哇棒(北京)国际传媒有限公司 | System and method for releasing advertisement on smart phone |
| WO2014043882A1 (en) * | 2012-09-20 | 2014-03-27 | 华为技术有限公司 | Advertisement launching method, device and system |
| CN103745373A (en) * | 2013-02-26 | 2014-04-23 | 王新 | Regional advertisement delivery system |
| CN103745286A (en) * | 2013-02-26 | 2014-04-23 | 王新 | Mobile advertisement management system |
| CN105023176A (en) * | 2013-05-28 | 2015-11-04 | 华扬联众数字技术股份有限公司 | Cross-platform advertisement putting cooperative scheduling method and cross-platform advertisement putting cooperative scheduling system |
| CN103246990A (en) * | 2013-05-28 | 2013-08-14 | 华扬联众数字技术股份有限公司 | Collaborative scheduling method and system for cross-platform advertisement putting |
| CN103645902A (en) * | 2013-12-17 | 2014-03-19 | 江苏名通信息科技有限公司 | Application access and data statistical method of mobile phone advertisement system |
| CN105468314A (en) * | 2014-09-09 | 2016-04-06 | 联想(北京)有限公司 | Information processing method and electronic device |
| CN106162238A (en) * | 2015-04-02 | 2016-11-23 | 万歌有限公司 | For software application is sent to use the system and method for the equipment of advertisement |
| CN104866620A (en) * | 2015-06-09 | 2015-08-26 | 腾讯科技（北京）有限公司 | Implementation method, device and system of background focus picture |
| CN104866620B (en) * | 2015-06-09 | 2018-09-28 | 腾讯科技（北京）有限公司 | The implementation method of background formula focus chart, apparatus and system |
| CN107527226A (en) * | 2017-07-12 | 2017-12-29 | 深圳财富圈电子商务有限公司 | Method, terminal device and the computer-readable recording medium of content push |
| CN107360243A (en) * | 2017-07-27 | 2017-11-17 | 百度在线网络技术（北京）有限公司 | Information-pushing method and device |
| CN107749001A (en) * | 2017-10-18 | 2018-03-02 | 福建中金在线信息科技有限公司 | Advertisement management method, device and electronic equipment |
| CN108460624A (en) * | 2018-02-06 | 2018-08-28 | 上海致趣广告有限公司 | A kind of method for delivering advertisement accurately and device |
| CN108171558A (en) * | 2018-03-09 | 2018-06-15 | 四川大源文创科技有限公司 | A kind of advertisement placement method safeguarded based on third party |
| CN109255058A (en) * | 2018-08-13 | 2019-01-22 | 武汉飞游科技有限公司 | A kind of mobile distribution operation statistics platform of software |
| CN111507740A (en) * | 2019-01-30 | 2020-08-07 | 北京沃东天骏信息技术有限公司 | Commodity information display method, device and system, electronic equipment and readable medium |
| CN111507740B (en) * | 2019-01-30 | 2024-03-08 | 北京沃东天骏信息技术有限公司 | Commodity information display method, device, system, electronic equipment and readable medium |
| CN110009404A (en) * | 2019-03-20 | 2019-07-12 | 深圳新度博望科技有限公司 | Advertisement demonstration method, device, computer equipment and storage medium |
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Open date: 20101027 |