CN103578011A - System and method for releasing advertisement on smart phone - Google Patents
System and method for releasing advertisement on smart phone Download PDFInfo
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- CN103578011A CN103578011A CN201210266122.6A CN201210266122A CN103578011A CN 103578011 A CN103578011 A CN 103578011A CN 201210266122 A CN201210266122 A CN 201210266122A CN 103578011 A CN103578011 A CN 103578011A
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Abstract
The invention relates to a system and method for releasing an advertisement on a smart phone. According to the method, an SDK is distributed to application program developers, so that operation of uniform advertisement display, user interaction and the like are offered to the different developers and different mobile phone systems. Advertisement income is distributed to the developers, so that the problem that the developers can not obtain the income is solved. The purpose of accurate releasing of the advertisement is achieved through user behavior analysis.
Description
One, technical field
The present invention relates to mobile Internet field, relate in particular to the method at various smart mobile phones (comprising panel computer) promulgating advertisement.By setting up a set of system and method, make numerous application programs on various smart mobile phones (comprising panel computer) possess the functions such as the obtaining of advertising message, displaying, interactive operation, simultaneously for developer brings income.
Two, background technology
At present, smart mobile phone is more and more universal, estimates that within following 2 to 3 years, non intelligent machine will step down from the stage of history.So-called intelligent machine, refers to mobile phone hardware configuration high, has complete operating system and can download and install from network the mobile phone of various application programs.Compare with conventional mobile phone, intelligent machine has larger storage capacity, faster stronger data-handling capacity, thereby various application programs can be installed, more function except the basic phonetic function such as call, note is provided.Smart mobile phone can be interpreted as to the notebook computer of hand-held to a certain extent.
The smart mobile phone kind of current popular comprises the serial mobile phone of the IPhone of apple, the serial mobile phone that uses Android and use Windows Phone.As time goes on, also having more intelligent machine kind occurs.
Intelligent machine has powerful processing power and networked capabilities at a high speed, and this makes its obtaining information from network easily, the multimedia messagess such as exhibiting pictures that can be smooth, beautiful, video, word, sound.Adopt multimedia mode display advertisement, that more than note, comes is lively, more can attract user's attention.
But because smart mobile phone model, operating system are not quite similar, the application program that serious is on mobile phone is multifarious especially, One's name is legion.The ability of application author, level are also just more uneven.Developer self is mainly absorbed in the realization of program function, then allow them go to collect advertisement, prepare advertising, and finally at own product promulgating advertisement, be obviously unpractical.Therefore, be necessary for application program unified advertisement demonstration method is provided, Here it is is distributed to their application development bag: SDK (Software Development Kit).
In SDK integrated complete ad data obtain, store, the function such as displaying, user interactive, application author only need to be embedded into SDK in their product, has greatly simplified development.
With the current national conditions of China, people get used to obtaining various information, downloading from interconnected Free Online, in the mobile Internet epoch, also cannot make an exception.Like this, application developer obtains income by being difficult to from the distribution of program.This affects the development of mobile Internet by serious contusion developer's enthusiasm.And the developing history of internet also proved and obtain income by display advertisement, it is an effective method.
Therefore, being based upon the system and method for display advertisement in smart mobile phone application program, is necessary.
Three, summary of the invention
The present invention is enclosed within the above system and method for display advertisement of smart mobile phone (comprising panel computer) by setting up one, the problem of solution unified display advertisement on numerous different cell phone systems, the income problem of application developer and the recruitment evaluation of advertisement and precisely input problem.
For solving the problems of the technologies described above, the present invention sets up one and is enclosed within the above system and method for display advertisement of smart mobile phone (comprising panel computer), it is characterized in that, comprising:
The first step, exploitation is applicable to the software development kit (SDK) of each cell phone system, for display advertisement on mobile phone.
Software development kit is targetedly, and a cell phone system correspondence is a set of.When having new cell-phone system to occur, develop new software development kit.Like this, the present invention possesses extendability and adaptability flexibly.
Second step, sets up Advertising Management System, developer's management system, application management system, advertisement pushing system, advertisement fee metering system, user behavior analysis system.
1 Advertising Management System for the making of advertisement, store, arrange and throw in strategy, charging policy, startup and issue, stop the functions such as issue.
2 developer's management systems, for management development person, record personal information, institute's developing application list and financial information.
3 application management systems are used to each application assigned identification information, classified information, installation file, documentation of program etc.
4 advertisement pushing systems, for to the application program advertisement data that operate on smart mobile phone (comprising panel computer), record displaying, the interactive operation data of advertisement.
5 advertisement fee metering systems, for carrying out charging according to the charging policy of advertisement, regularly (are generally 1 hour) and automatically carry out in batches.Reduce advertiser's expense and form income, then a part for income is distributed to the developer of application program, form developer's income.Billing model includes but not limited to:
CPM, is often shown as a charge unit for 1000 times.
CPC, every click is once a charge unit, user does not click advertisement, not charging.
The data such as the ad-request that 6 user behavior analysis system synthesises use advertisement pushing systems obtain, displaying, click, adopt the mode of Intelligent data mining to carry out user behavior signature analysis.The objective result of analyzing, includes but not limited to:
Age of user, sex, hobby, intensive period of ad click, City Regions, degree of adhesion, the interest-degree of age of user, sex etc. and advertisement.
These analysis results integrate formation advertisement serving policy, for improving advertisement putting precision.
The 3rd step, developer downloads and obtains software development kit, and development starts, system entry into service of the present invention.
Developer only need to be embedded into software development kit in application program, both to have possessed complete advertisement capability.The application program of having developed can be published to application program shop and download for user.So-called user, refers to the ordinary populace that uses mobile phone.
When application program is moved in mobile phone, a complete advertising flow is as follows:
1 application program (being actually software development kit) is initiated ad-request to advertisement pushing system, when initiating request, mobile phone software and hardware parameter is passed to advertisement pushing system, and these information include but not limited to: (step 31)
Mobile phone model, mobile phone operating system version (newness degree of reflection mobile phone), mobile phone browser version number (reflection user uses the custom of mobile phone), IP address (according to IP address consumer positioning roughly), longitude and latitude of living in, network type (mobile network or Wifi), mobile phone hardware information (IMSI, IMEI, the sequence number of dispatching from the factory, MAC Address etc.), time (for analyzing the User Activity characteristic of different periods).
2 advertisement pushing systems are according to these information, and cooperative advertising is thrown in strategy, from system advertisement pond, filters out most suitable advertisement, returns to application program (being actually software development kit) (step 32).The withdrawn deposit precision of advertisement putting of the process of screening and result.
After receiving advertising message, 3 application programs (being actually software development kit) get final product display advertisement.Advertising display form includes but not limited to vertically hung scroll formula, full screen, half screen, informing message etc.(step 33)
4 users see after advertisement, click advertisement, cause subsequent action, and the classification of action, content are also parts for advertisement, and these actions include but not limited to: (step 34)
Automatic poking is made a phone call, is opened webpage, map location, sends note, sends Email, down load application program.
5 similarly, and application program (being actually software development kit) is also user's click behavior notice advertisement pushing system, and content of announcement also comprises mobile phone software and hardware system parameter.(step 35)
Three, accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for instructions, is used for together with embodiments of the present invention explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is ad distribution process flow diagram;
Fig. 2 is application program registering flow path figure;
Fig. 3 is advertising display process flow diagram;
Fig. 4 is advertisement charging flow figure;
Fig. 5 is user behavior analysis process flow diagram.
Four, embodiment
The present invention comprises system Construction process, ad distribution flow process, application program registering flow path, advertising display flow process, advertisement charging flow, user behavior analysis flow process while specifically implementing.
First system Construction process researches and develops Advertising Management System, developer's management system, application management system, advertisement pushing system, advertisement fee metering system, each cell phone system software development kit, then build server farm, dispose these systems, externally releasing software kit.
First registration (step 10) on Advertising Management System of 1 ad distribution flow process advertiser, pay the fees and can enter each issue flow process after (step 12): fill in advertising message (step 13), set and throw in strategy (step 14), submit audit to.Audit can start advertisement (step 16) after passing through.Advertisement is when issued state, and advertiser can stop the input (step 19) of advertisement at any time, and expense is not enough, and advertisement distributing system can stop the input (step 18) of advertisement automatically.
First 2 application program registering flow path developers enter developer's management system and register the application program registering flow path (step 20) of being allowed for access after legal account.Enter application management system, new application program (step 22) is added in application, after having filled in the information of necessity (application name, classification, description, introduction etc.), application management system is unique sign (step 23) of this application assigned.This sign is the I.D. of application program, is also that charge system is for distributing the sign of income to developer.Developer must use this sign to carry out the exploitation of application program.After completing exploitation, need application program to be uploaded to application management system, wait pending (step 26), by after can normal presentation advertisement.
3 advertising display flow process users are from application program shop down load application program, and working procedure after installing, starts advertising display flow process, and this process is constantly automatically to repeat.
(step 31) request Advertising application (being actually software development kit) sends advertisement to advertisement pushing system
Request, the software and hardware parameter of related smart mobile phone (comprising panel computer).The transmission of ad-request is undertaken by Wi-Fi or mobile network, according to the setting of user mobile phone.First advertisement pushing system preserves required parameter after receiving request, then according to these parameters, in conjunction with advertisement serving policy, screens most suitable advertisement, returns to application program (being actually software development kit).(step 32)
(step 33) advertising display application program (being actually software development kit) displays obtaining the form of advertising message with word, Logo, picture, video/audio, after completing, to advertisement pushing system, send notice, after advertisement pushing system is notified, preserved.
(step 34) ad click user clicks after advertisement, first click action notice advertisement pushing system, then cause the follow-up click action of advertisement, these actions include but not limited to that webpage is made a phone call, opened to automatic poking, map is located, sent note, sends Email, down load application program.After completing, these actions also to notify advertisement pushing system movement content.Advertisement reporting system all preserves all announcement informations of receiving, for user behavior analysis.(step 35)
4 advertisement charging flows, for every a advertisement, according to its charge mode (step 42), are clicked and are carried out charging all displayings, and atomic charge unit is application program (step 43).Often obtain a charging amount, to from advertiser's account, deduct matching amount, and then be divided into two parts, a part is distributed to developer and is formed developer's income, another part stays as ad system operator income (step 45), and allocation proportion is determined by ad system operator.The account form of charging amount includes but not limited to following form:
CPC charging amount=advertisement unit price * ad click number of times
CPM charging amount=advertisement unit price * advertising display number of times ÷ 1000
5 user behavior analysis flow process model analytical models, the rationality of assessment argument model, feasibility, then the notification data from application program (being actually software development kit) for advertisement pushing system log (SYSLOG) carries out computing, reach a conclusion, with this, adjust or increase newly advertisement serving policy, final purpose is to improve the precision of advertisement putting.
Although the disclosed embodiment of the present invention as above, the embodiment that described content just adopts for the ease of understanding the present invention, not in order to limit the present invention.Technician in any the technical field of the invention; do not departing under the prerequisite of the disclosed spirit and scope of the present invention; can do any modification and variation what implement in form and in details; but scope of patent protection of the present invention, still must be as the criterion with the scope that appending claims was defined.
Claims (4)
1. at a system and method for smart mobile phone promulgating advertisement, it is characterized in that:
By distribution, be applicable to the software development kit of different intelligent cell phone system, solved advertisement unified problem of showing on various mobile phones;
By advertising income is distributed to application developer, solved the income problem of mobile application developer;
By user behavior analysis, improved the precision of advertisement putting.
2. a kind of system and method at smart mobile phone promulgating advertisement according to claim 1, is characterized in that: solved the unified showing problem of advertisement on mobile phone, specific implementation step is as follows:
The first step, definition advertising display form, comprises vertically hung scroll formula display form, half screen display form, full screen display form;
Second step, definition advertising display content, comprises word, picture, audio frequency, video;
The 3rd step, definition advertisement interactive action, comprises that automatic poking is made a phone call, sent note, sends Email, opens webpage, map location, down load application program;
The 4th step, for each cell phone system, develops corresponding software development kit, is distributed to application developer.
3. a kind of system and method at smart mobile phone promulgating advertisement according to claim 1, is characterized in that: by advertising income is distributed to application developer, solved the income problem of mobile application developer, be implemented as follows:
Definition advertisement billing model, comprises CPM, CPC;
CPM, is often shown as a charge unit for 1000 times, and computing formula is
Advertisement unit price * advertising display number of times ÷ 1000;
CPC, every click is once a charge unit, computing formula is
Advertisement unit price * ad click number of times;
A part for advertising display income is distributed to application developer, form developer's income.
4. a kind of system and method at smart mobile phone promulgating advertisement according to claim 1, is characterized in that: by user behavior analysis, improve advertisement putting precision, specific implementation step is as follows:
The first step, sets up analytical model;
Second step, assesses, proves model;
The 3rd step, is applied to model actual operating data and carries out computing;
The 4th step, has advertisement serving policy or increases new advertisement serving policy according to operation result adjustment.
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| WO2017128244A1 (en) * | 2016-01-28 | 2017-08-03 | 刘建兵 | Method for pushing information during automatic volume adjustment and mobile terminal |
| CN107844996A (en) * | 2017-11-17 | 2018-03-27 | 动信通（北京）科技股份有限公司 | For the method for distributing advertisement, server and machinable medium |
| CN108734495A (en) * | 2017-04-20 | 2018-11-02 | 腾讯科技（深圳）有限公司 | A kind of resource information of promotion message determines method, host, server and system |
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| WO2017128244A1 (en) * | 2016-01-28 | 2017-08-03 | 刘建兵 | Method for pushing information during automatic volume adjustment and mobile terminal |
| CN106331796A (en) * | 2016-10-13 | 2017-01-11 | 天脉聚源（北京）科技有限公司 | Television advertisement putting method and device |
| CN108734495A (en) * | 2017-04-20 | 2018-11-02 | 腾讯科技（深圳）有限公司 | A kind of resource information of promotion message determines method, host, server and system |
| CN107844996A (en) * | 2017-11-17 | 2018-03-27 | 动信通（北京）科技股份有限公司 | For the method for distributing advertisement, server and machinable medium |
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Application publication date: 20140212 |