CN101860812A - Method for efficiently advertising and displaying banner at mobile phone client - Google Patents
Method for efficiently advertising and displaying banner at mobile phone client Download PDFInfo
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- CN101860812A CN101860812A CN200910081929A CN200910081929A CN101860812A CN 101860812 A CN101860812 A CN 101860812A CN 200910081929 A CN200910081929 A CN 200910081929A CN 200910081929 A CN200910081929 A CN 200910081929A CN 101860812 A CN101860812 A CN 101860812A
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Abstract
The invention relates to a method for efficiently advertising and displaying a banner at a mobile phone client, which comprises the following steps of: firstly, establishing an advertising platform; secondly, establishing an advertisement intelligent matching engine; and finally, displaying the advertisement, which is returned by a server, by the client. Through the method, mobile phone client software realizes accurate advertising by using intelligent matching technology and mobile phone zone positioning technology.
Description
Technical field
The present invention relates to a kind of in the efficient also method of display ads bar of throwing in of cell-phone customer terminal, particularly a kind of method that adopts the mode of utilizing intelligent matching technique and phone area location technology to realize the input of cell-phone customer terminal advertisement accurately.
Background technology
Along with the explosive growth of Chinese number of mobile phone users and popularizing of smart mobile phone, mobile phone has become carry-on communication tool and digit aid indispensable in people's daily life.Increasing people uses surfing Internet with cell phone view Internet information.Because mobile phone is subjected to screen size, hardware performance etc. some limits, internet web page browse and operation is not very convenient.Therefore mobile phone client software is being that original many more users accept with its good handling and remarkable performance.The client software advertisement putting technology of at present a lot of the Internets information class is all relatively backward, generally adopts immobile interface to show the way of fixation of advertisement, is difficult to make dynamic adjustment according to attribute of user and behavior, has reduced the efficient of advertisement.
Summary of the invention
Technical problem to be solved by this invention provides a kind of mode of utilizing intelligent matching technique and phone area location technology that adopts and realizes the method that the cell-phone customer terminal advertisement accurately is thrown in.
Of the present invention a kind of in the efficient also method of display ads bar of throwing in of cell-phone customer terminal, this method comprises following step at least:
Step 1: set up advertisement launching platform.
Step 2: set up the advertisement intelligent matching engine.
Step 3: the advertisement bar that the client display server returns.
A kind of method at efficient input of cell-phone customer terminal and display ads bar of the present invention is set up advertisement launching platform, the steps include:
Step 11: set up the backstage advertisement delivery system, the system manager can add, edit, delete the advertisement that the advertiser throws at this.
Step 12: advertisement delivery system is supported display advertising, copy, supports to add a plurality of keywords with sign advertisement classification for each advertisement.
A kind of method at efficient input of cell-phone customer terminal and display ads bar of the present invention is set up the advertisement intelligent matching engine, the steps include:
Step 21: during the each Connection Service device of client request content, server is determined the user region by the IP address.
Step 22: server is determined the keyword of client-requested content, and the advertisement with the keyword coupling found out in this keyword of retrieval in advertisement delivery system.
Step 23: return the advertisement of mating for client with keyword and user region.
Of the present invention a kind of in the efficient also method of display ads bar of throwing in of cell-phone customer terminal, the advertisement bar that the client display server returns the steps include:
Step 31: literal or the display advertising returned at certain position display server of customer end contents display interface.
Step 32: the user clicks this advertisement with button or stylus, and client goes server to obtain the body text content according to the connection that comprises in the advertisement bar, uses mobile phone browser or client end interface display ads text.
Step 33: ad system writes down this ad click when the client-requested body text, if certain bar Advertisement Server repeatedly returns client but the user does not click, changes the advertisement of other coupling when then return the advertisement bar next time.
The present invention relates to a kind ofly throw in and the method for display ads bar in that cell-phone customer terminal is efficient, make mobile phone client software utilize intelligent matching technique and phone area location technology to realize the advertisement accurately input.
Embodiment
Referring to Fig. 1, key step of the present invention is as follows:
Step 1: set up advertisement launching platform.
Step 2: set up the advertisement intelligent matching engine.
Step 3: the advertisement bar that the client display server returns.
Above-mentioned steps 1, the concrete steps of setting up advertisement launching platform are as follows:
Step 11: set up the backstage advertisement delivery system, the system manager can add, edit, delete the advertisement that the advertiser throws at this.
Step 12: advertisement delivery system is supported display advertising, copy, supports to add a plurality of keywords with sign advertisement classification for each advertisement.
Above-mentioned steps 2, the concrete steps of setting up the advertisement intelligent matching engine are as follows:
Step 21: during the each Connection Service device of client request content, server is determined the user region by the IP address.
Step 22: server is determined the keyword of client-requested content, and the advertisement with the keyword coupling found out in this keyword of retrieval in advertisement delivery system.
Step 23: return the advertisement of mating for client with keyword and user region.
Above-mentioned steps 3, the concrete steps of the advertisement bar that the client display server returns are as follows:
Step 31: literal or the display advertising returned at certain position display server of customer end contents display interface.
Step 32: the user clicks this advertisement with button or stylus, and client goes server to obtain the body text content according to the connection that comprises in the advertisement bar, uses mobile phone browser or client end interface display ads text.
Step 33: ad system writes down this ad click when the client-requested body text, if certain bar Advertisement Server repeatedly returns client but the user does not click, changes the advertisement of other coupling when then return the advertisement bar next time.
Above-mentioned technical scheme makes mobile phone client software utilize intelligent matching technique and phone area location technology to realize the advertisement accurately input when implementing.
It should be noted last that above embodiment is only in order to explanation and unrestricted technical scheme described in the invention; Therefore, although this specification has been described in detail the present invention with reference to the above embodiments,, those of ordinary skill in the art should be appreciated that still and can make amendment or replacement to the present invention with being equal to; And all do not break away from the technical scheme and the improvement thereof of the spirit and scope of the present invention, and it all should be encompassed in the middle of the claim scope of the present invention.
Claims (4)
1. the method at efficient input of cell-phone customer terminal and display ads bar is characterized in that: should
Method comprises following step at least:
Step 1: set up advertisement launching platform.
Step 2: set up the advertisement intelligent matching engine.
Step 3: the advertisement bar that the client display server returns.
2. according to claim 1 a kind of in the efficient also method of display ads bar of throwing in of cell-phone customer terminal, it is characterized in that: set up advertisement launching platform, the steps include:
Step 11: set up the backstage advertisement delivery system, the system manager can add, edit, delete the advertisement that the advertiser throws at this.
Step 12: advertisement delivery system is supported display advertising, copy, supports to add a plurality of keywords with sign advertisement classification for each advertisement.
3. according to claim 1 a kind of in the efficient also method of display ads bar of throwing in of cell-phone customer terminal, it is characterized in that: set up the advertisement intelligent matching engine, the steps include:
Step 21: during the each Connection Service device of client request content, server is determined the user region by the I P address.
Step 22: server is determined the keyword of client-requested content, and the advertisement with the keyword coupling found out in this keyword of retrieval in advertisement delivery system.
Step 23: return the advertisement of mating for client with keyword and user region.
4. according to claim 1 a kind of in the efficient also method of display ads bar of throwing in of cell-phone customer terminal, it is characterized in that: the advertisement bar that the client display server returns the steps include:
Step 31: literal or the display advertising returned at certain position display server of customer end contents display interface.
Step 32: the user clicks this advertisement with button or stylus, and client goes server to obtain the body text content according to the connection that comprises in the advertisement bar, uses mobile phone browser or client end interface display ads text.
Step 33: ad system writes down this ad click when the client-requested body text, if certain bar Advertisement Server repeatedly returns client but the user does not click, changes the advertisement of other coupling when then return the advertisement bar next time.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200910081929A CN101860812A (en) | 2009-04-08 | 2009-04-08 | Method for efficiently advertising and displaying banner at mobile phone client |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200910081929A CN101860812A (en) | 2009-04-08 | 2009-04-08 | Method for efficiently advertising and displaying banner at mobile phone client |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101860812A true CN101860812A (en) | 2010-10-13 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN200910081929A Pending CN101860812A (en) | 2009-04-08 | 2009-04-08 | Method for efficiently advertising and displaying banner at mobile phone client |
Country Status (1)
| Country | Link |
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| CN (1) | CN101860812A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102779308A (en) * | 2012-01-09 | 2012-11-14 | 合一网络技术(北京)有限公司 | Advertisement release method and system |
| CN102868921A (en) * | 2011-07-06 | 2013-01-09 | 董亮 | Stream media advertisement display method for wireless terminal equipment |
| CN109409919A (en) * | 2018-08-29 | 2019-03-01 | 郭卓强 | A kind of digital marketing shares advertising platform and its operation method |
| CN111210282A (en) * | 2020-01-22 | 2020-05-29 | 张伟 | Advertisement pushing system based on third-party social software and implementation method thereof |
-
2009
- 2009-04-08 CN CN200910081929A patent/CN101860812A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102868921A (en) * | 2011-07-06 | 2013-01-09 | 董亮 | Stream media advertisement display method for wireless terminal equipment |
| CN102779308A (en) * | 2012-01-09 | 2012-11-14 | 合一网络技术(北京)有限公司 | Advertisement release method and system |
| CN102779308B (en) * | 2012-01-09 | 2017-04-26 | 合一网络技术(北京)有限公司 | Advertisement release method and system |
| CN109409919A (en) * | 2018-08-29 | 2019-03-01 | 郭卓强 | A kind of digital marketing shares advertising platform and its operation method |
| CN109409919B (en) * | 2018-08-29 | 2022-03-29 | 郭卓强 | Digital marketing shared advertisement platform and operation method thereof |
| CN111210282A (en) * | 2020-01-22 | 2020-05-29 | 张伟 | Advertisement pushing system based on third-party social software and implementation method thereof |
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Legal Events
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| C06 | Publication | ||
| PB01 | Publication | ||
| DD01 | Delivery of document by public notice |
Addressee: Chen Shanshan Document name: Notification of Publication of the Application for Invention |
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| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20101013 |