CN101588387A - Advertisement display method, advertisement display system, client and network equipment based on client application - Google Patents
Advertisement display method, advertisement display system, client and network equipment based on client application Download PDFInfo
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- CN101588387A CN101588387A CNA2008102404979A CN200810240497A CN101588387A CN 101588387 A CN101588387 A CN 101588387A CN A2008102404979 A CNA2008102404979 A CN A2008102404979A CN 200810240497 A CN200810240497 A CN 200810240497A CN 101588387 A CN101588387 A CN 101588387A
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Abstract
The invention discloses an advertisement display method based on client application, which comprises the following steps that: a client monitors local client information related to advertisements, and notifies a network side of the monitored client information; the network side determines a current advertisement type and a client application type which are suitable for a user according to the client information, and dispatches determined types of advertisement resources and the client application to a client; and the client stores the advertisement resources and the client application, and performs logic matching processing on the stored advertisement resources and the client application and then displays the stored advertisement resources and the client application to the user when the user uses the client application. In addition, the invention also discloses an advertisement system based on the client application, a corresponding client and corresponding network equipment. The technical proposal can selectively perform advertisement display according to the favorites and characteristics of advertisement audients.
Description
Technical field
The present invention relates to network data service, relate in particular to a kind of showing dynamic comprehensive mobile advertisement method and dynamic comprehensive mobile advertisement system, client and network equipment based on client application.
Background technology
In existing the Internet or mobile phone advertisement application, the combination of content and advertisement mainly contains following two kinds:
One, the advertisement position mode.Most the Internets adopt this mode, promptly on the composing layout of webpage, leave specific advertisement position, content and advertisement are become one on full page, when client (such as browser) browsing page, content and advertisement become one, and download to client as data integral body.The advertisement position mode has the intuitive characteristics.
Its two, keyword (key word) mode.Generally speaking, this mode is a kind of implicit inferior level pattern, in browsing content, can not directly see advertisement, have only when highlighted (highlight) moved to associative key or other agreement trigger condition, just can trigger relevant advertisement and show.The form of expression of this advertisement not only comprises picture, literal, also can comprise multimedia forms such as video, audio frequency.So-called keyword can be a text, also can be the picture element unit cell of setting, and this is a generalized concept.The keyword mode can make advertisement and content have more relevance.In addition, the keyword mode that exists a kind of keyword to combine in the mobile search field with search content, commonly used in using such as search engines such as google, its characteristics are that keyword is search or its part of input, output content can be according to certain rule compositor, and wherein some content is relevant with advertisement.
But in the prior art, content realizes at network side with combining all of advertisement, and this combination has stationarity, client is in browsing content, represent with the advertisement of this content secure bond thereupon, and no matter whether commercial audience is interested in this series advertisements, visible advertisement of the prior art can't selectively represent according to the hobby and the characteristics of commercial audience, the lower and waste resource of flexibility.
Summary of the invention
In view of this, a kind of showing advertisement method based on client application is provided among the present invention on the one hand, a kind of system and the client and network equipment based on client application is provided on the other hand, selectively carries out showing advertisement with hobby and characteristics according to commercial audience.
Showing advertisement method based on client application provided by the present invention comprises:
The local client-side information relevant with advertisement of client monitors is notified to network side with the described client-side information that monitors;
Network side is according to described client-side information, determines to be fit to described user's current adline and client application type, with the advertising resource and the client application of definite type provide and deliver to client;
Client is stored described advertising resource and client application, when the user uses described client application, the advertising resource and the described client application of being stored is carried out being shown to the user after the logic matching treatment.
The described client-side information relevant with advertisement comprises: the information that user's behavioural habits, the local advertising resource of being stored and local client are used.
Preferably, the described client-side information relevant with advertisement further comprises: advertistics information;
Described network side is further finished charging to advertisement manufacturer according to described advertistics information.
Preferably, described with the advertising resource of definite type comprise to client dispensing: network side by self advertising resource dispensing unit with the advertising resource of definite type from the advertising resource storehouse of self, take out and send to client;
Perhaps comprise: network side is notified to client by the advertising resource dispensing unit of self with the advertising resource information of the definite type of institute, and client is obtained the advertising resource of correspondence from the advertising resource storehouse of network side according to described information.
Preferably, described determined client application is provided and delivered to client comprises:
Network side takes out determined client application by self client application dispensing unit and sends to client from the client application pond of self;
Perhaps comprise: network side is notified to client by the client application dispensing unit of self with determined client application information, and client is obtained clients corresponding according to described information and used from the client application pond of network side.
Preferably, described client application is to have the executable program of integrating the specific format data capability at reserved location; Described when the user uses described client application, the advertising resource stored and described client application are carried out being shown to the user after the logic matching treatment comprise:
The user moves described client application;
When described client application is carried out specific process, by setting interface to the application of client and the data of advertisement matching logic unit requests specific format;
Described application and advertisement matching logic unit based on setting the corresponding ad data of rule coupling, return to described client application with the ad data that matches according to described request in the advertising resource of this locality storage;
Described client application is incorporated into corresponding reserved location with described data and presents to the user.
Preferably, described the data that match are returned to after the described client application, further comprise: the advertistics information of the described ad data of correspondence is upgraded.
Ad system based on client application provided by the present invention comprises:
Client, be used to monitor the local client-side information relevant with advertisement, the described client-side information that monitors is notified to network side, and the advertising resource and the client application of network side dispensing stored, when the user uses described client application, the advertising resource and the described client application of being stored are carried out being shown to the user after the logic matching treatment;
Network side is used to receive the described client-side information from client, according to described client-side information, determine to be fit to described user's current adline and client application type, with the advertising resource and the client application of definite type provide and deliver to client.
Preferably, described network side comprises:
The client application pond is used to store the client application that is positioned at network side;
The advertising resource storehouse is used to store all advertising resources that are positioned at network side;
The client resources management unit, be used to receive the client-side information relevant with advertisement from client, according to advertising resource information in described client-side information and the advertising resource storehouse and the client application information in the client application pond, determine to be fit to described user's current adline and client resource type information, with the advertising resource of definite type be notified to advertising resource dispensing unit, determined client application information is notified to client application dispensing unit;
Advertising resource dispensing unit is used for the notice according to described client resources management unit, takes out the correspondent advertisement resource and send to client from described advertising resource storehouse; Perhaps, according to the notice of described client resources management unit, with the advertising resource information of definite type be notified to client;
Client application dispensing unit is used for the notice according to described client resources management unit, takes out corresponding client application and send to client from described client application pond; Perhaps, according to the notice of described client resources management unit, determined client application information is notified to client.
Preferably, the described client-side information relevant with advertisement comprises advertistics information; Charging to advertisement manufacturer is further finished according to the advertistics information in the described client-side information in described client resources management unit.
Preferably, described client comprises:
The client-side information monitoring means is used to monitor the local client-side information relevant with advertisement, and the described client-side information that monitors is notified to network side;
The local advertising storehouse is used to store the advertising resource from network side;
Local client is used the pond, is used to store the client application from network side, and each client application is when operation, by setting interface to the data of application with advertisement matching logic unit requests specific format; Described data are incorporated into corresponding reserved location present to the user;
The local advertising rm-cell is used to receive the advertising resource from network side, and described advertising resource is stored in the local advertising storehouse; Perhaps, according to from the advertising resource storehouse of network side, obtain corresponding advertising resource from the advertising resource information of network side, described advertising resource is stored in the local advertising storehouse;
Local client application management unit is used to receive the client application from network side, stores described client application into local client and uses in the pond; Perhaps, use, store described client application into local client and use in the pond according to from the client application pond of network side, obtain clients corresponding from the client application information of network side;
Use and advertisement matching logic unit, being used for will be by setting the request of interface reception from the data of the request specific format of client application, according to described request, from the local advertising storehouse, mate corresponding ad data by setting interface, the ad data that matches is returned to described client application based on setting rule.
Preferably, the described client-side information relevant with advertisement comprises advertistics information; Described application and advertisement matching logic unit after the data that will match return to described client application, offer the advertistics unit with the advertisement use information of the described ad data of correspondence further;
Described client further comprises: the advertistics unit, be used for using information according to the advertisement that comes self-application and advertisement matching logic unit, and the operating position of advertisement is added up, obtain advertistics information.
Advertisement client side based on client application provided by the present invention comprises:
The client-side information monitoring means is used to monitor the local client-side information relevant with advertisement, and the described client-side information that monitors is notified to network side;
The local advertising storehouse is used to store the advertising resource from network side;
Local client is used the pond, be used to store client application from network side, each client application by setting interface to the data of application with advertisement matching logic unit requests specific format, is incorporated into corresponding reserved location with described data and presents to the user when operation;
The local advertising rm-cell is used to receive the advertising resource from network side, and described advertising resource is stored in the local advertising storehouse; Perhaps, according to from the advertising resource storehouse of network side, obtain corresponding advertising resource from the advertising resource information of network side, described advertising resource is stored in the local advertising storehouse;
Local client application management unit is used to receive the client application from network side, stores described client application into local client and uses in the pond; Perhaps, use, store described client application into local client and use in the pond according to from the client application pond of network side, obtain clients corresponding from the client application information of network side;
Use and advertisement matching logic unit, being used for will be by setting the request of interface reception from the data of the request specific format of client application, according to described request, from the local advertising storehouse, mate corresponding ad data by setting interface, the ad data that matches is returned to described client application based on setting rule.
Preferably, the described client-side information relevant with advertisement comprises advertistics information; Described application and advertisement matching logic unit after the data that will match return to described client application, offer the advertistics unit with the advertisement use information of the described ad data of correspondence further;
Described client further comprises: the advertistics unit, be used for using information according to the advertisement that comes self-application and advertisement matching logic unit, and the operating position of advertisement is added up, obtain advertistics information.
Advertising network equipment based on client application provided by the present invention comprises:
The client application pond is used to store the client application that is positioned at network side;
The advertising resource storehouse is used to store all advertising resources that are positioned at network side;
The client resources management unit, be used to receive the client-side information relevant with advertisement from client, according to advertising resource information in described client-side information and the advertising resource storehouse and the client application information in the client application pond, determine to be fit to described user's current adline and client resource type information, with the advertising resource of definite type be notified to advertising resource dispensing unit, determined client application information is notified to client application dispensing unit;
Advertising resource dispensing unit is used for the notice according to described client resources management unit, takes out the correspondent advertisement resource and send to client from described advertising resource storehouse; Perhaps, according to the notice of described client resources management unit, with the advertising resource information of definite type be notified to client;
Client application dispensing unit is used for the notice according to described client resources management unit, takes out corresponding client application and send to client from described client application pond; Perhaps, according to the notice of described client resources management unit, determined client application information is notified to client.
Preferably, the described client-side information relevant with advertisement comprises advertistics information; Charging to advertisement manufacturer is further finished according to the advertistics information in the described client-side information in described client resources management unit.
From such scheme as can be seen, pass through among the present invention by the local client-side information relevant of client monitors (as user's behavioural habits with advertisement, the information of local advertising resource of being stored and local client application etc.), the described client-side information that monitors is notified to network side, then by network side according to described client-side information, determine to be fit to described user's current adline and client application type, with the advertising resource and the client application of definite type provide and deliver to client, client is stored described advertising resource and client application, when the user uses described client application, the advertising resource and the described client application of being stored are carried out being shown to the user after the logic matching treatment, thereby make and selectively to carry out showing advertisement according to the hobby and the characteristics of commercial audience.
Description of drawings
Fig. 1 is based on the exemplary block diagram of the ad system of client application in the embodiment of the invention;
Fig. 2 is based on the exemplary process diagram of the showing advertisement method of client application in the embodiment of the invention;
Fig. 3 is based on the detailed process schematic diagram of the showing advertisement method of client application in the embodiment of the invention.
Embodiment
For making the purpose, technical solutions and advantages of the present invention clearer, below in conjunction with embodiment and accompanying drawing, the present invention is described in more detail.
Fig. 1 is based on the exemplary block diagram of the ad system of client application in the embodiment of the invention.As shown in Figure 2, this system comprises: client and network side.
Wherein, client is used to monitor the local client-side information relevant with advertisement, the described client-side information that monitors is notified to network side, and the advertising resource and the client application of network side dispensing stored, when the user uses described client application, the advertising resource and the described client application of being stored are carried out being shown to the user after the logic matching treatment.Wherein, the client-side information relevant with advertisement can comprise the information of user's behavioural habits, the local advertising resource of being stored and local client application etc.
Network side is used to receive the above-mentioned client-side information from client, according to described client-side information, determine to be fit to described user's current adline and client application type, with the advertising resource and the client application of definite type provide and deliver to client.
Further, can also comprise the advertistics information of expression client use case of advertisements in the client-side information relevant with advertisement that client is monitored, correspondingly, network side can charge to advertisement manufacturer according to this advertistics information.
In the embodiment of the invention, the client application and the advertisement that are stored in client all are off-line usually.
Wherein, resource information such as the advertising resource of client and client application and network side are normally closely-related.Client under initial condition, be the local client-side information relevant of client monitors with advertisement, the described client-side information that monitors is notified to before the network side, and client terminal local can be to have had some client application, also can be not have any client application.
During specific implementation, network side can have multiple specific implementation form, wherein a kind of has been shown among Fig. 1, and as shown in Figure 1, this network side can comprise: client application pond, advertising resource storehouse, client resources management unit, advertising resource dispensing unit and client application dispensing unit.
Wherein, the client application pond is used to store the client application that is positioned at network side.
The advertising resource storehouse is used to store all advertising resources that are positioned at network side.
The client resources management unit is used to receive the client-side information relevant with advertisement from client, according to advertising resource information in described client-side information and the advertising resource storehouse and the client application information in the client application pond, determine to be fit to described user's current adline and client resource type information, with the advertising resource of definite type be notified to advertising resource dispensing unit, determined client application information is notified to client application dispensing unit.Wherein, the client-side information that the client resources management unit receives can gather storage in the customer resources database of inside, and the client resources management unit is when the adline of determining suitable user and client resource type information, except that client-side information, also need to determine according to the client-side information of this client of storing in the customer resources database according to current reception.
Advertising resource dispensing unit is used for the notice according to described client resources management unit, takes out the correspondent advertisement resource and send to client from described advertising resource storehouse; Perhaps, according to the notice of described client resources management unit, with the advertising resource information of definite type be notified to client.
Client application dispensing unit is used for the notice according to described client resources management unit, takes out corresponding client application and send to client from described client application pond; Perhaps, according to the notice of described client resources management unit, determined client application information is notified to client.
In addition, charging to advertisement manufacturer can be further finished according to the advertistics information in the described client-side information in described client resources management unit.
Each functional module of network side can realize in a network equipment, also can realize in a plurality of network equipments, does not do qualification among the present invention.
Equally, client also can have multiple specific implementation form, wherein a kind of has been shown among Fig. 1, as shown in Figure 1, this client can comprise: client-side information monitoring means, local advertising storehouse, local client are used pond, local advertising rm-cell, local client application management unit and application and advertisement matching logic unit.
Wherein, the client-side information monitoring means is used to monitor the local client-side information relevant with advertisement, and the described client-side information that monitors is notified to network side.Wherein, the client-side information relevant with advertisement can comprise user's behavioural habits, the local advertising resource of being stored, local client application and advertistics information etc., and local advertising resource information of being stored can be obtained according to the local advertising storehouse, the local client application message can be used the pond according to local client and obtain, and advertistics information can be obtained according to the advertistics unit.
The local advertising storehouse is used to store the advertising resource from network side.
Local client application pond is used to store the client application from network side.During specific implementation, the client application in the embodiment of the invention can be to have the executable program of integrating the specific format data capability at reserved location.At this moment, each client application is when operation, can by and application and advertisement matching logic unit between the setting interface (as, api interface (application programming interfaces)), described data is incorporated into corresponding reserved location presents to the user to the data of application with advertisement matching logic unit requests specific format.
For example, for client application A, carrying out under a certain process, the picture that may need 5 256x126, at this moment, client application A can be according to interface predetermined between itself and application and the advertisement matching logic unit, and client application A uses with advertisement matching logic unit with above-mentioned parameter request related data is provided.Equally, client application A when carrying out the another one process, may need 6 30 bytes with interior character string, at this moment, client application A can above-mentioned parameter request application and advertisement matching logic unit related data is provided.
The local advertising rm-cell is used to receive the advertising resource from network side, and described advertising resource is stored in the local advertising storehouse; Perhaps, according to from the advertising resource storehouse of network side, obtain corresponding advertising resource from the advertising resource information of network side, described advertising resource is stored in the local advertising storehouse.
Local client application management unit is used to receive the client application from network side, stores described client application into local client and uses in the pond; Perhaps, use, store described client application into local client and use in the pond according to from the client application pond of network side, obtain clients corresponding from the client application information of network side.
Use with advertisement matching logic unit and be used for and pass through to set the request of interface reception from the data of the request specific format of client application, according to described request, by with the local advertising storehouse between setting interface (as api interface) from the local advertising storehouse based on setting the corresponding ad data of rule coupling, the ad data that matches is returned to described client application.Wherein, which kind of machine-processed the present invention is the rule of set rule and can be law of average, repeating query rule, priority rule, judging according to user behavior etc. specifically adopt among not limit.
In addition, the client in the present embodiment can further comprise: the advertistics unit.At this moment, using can be further with advertisement matching logic unit, after the data that will match return to described client application, the advertisement use information of the described ad data of correspondence is offered the advertistics unit.The advertistics unit is used for using information according to the advertisement that comes self-application and advertisement matching logic unit, and the operating position of advertisement is added up, and obtains advertistics information.
More than the intelligent comprehensive moving advertising system in the embodiment of the invention is described in detail, again intelligent comprehensive moving advertising exhibiting method in the embodiment of the invention is described in detail below.
Fig. 2 is based on the exemplary process diagram of the showing advertisement method of client application in the embodiment of the invention.As shown in Figure 2, this flow process comprises the steps:
Step 201, the local client-side information relevant with advertisement of client monitors is notified to network side with the described client-side information that monitors.
Wherein, relevant with advertisement client-side information can comprise: the information of user's behavioural habits, the local advertising resource of being stored and local client application etc.The advertistics information that can also comprise in addition, the expression advertisement operating position that is used for the network side charging.
User's behavioural habits information can be advertising message etc. perhaps in the user's interest.
Step 202, network side be according to described client-side information, determines to be fit to described user's current adline and client application, with the advertising resource and the client application of definite type provide and deliver to client.
Wherein, network side is according to custom of the user behavior in the client-side information and local advertising resource information of being stored, when determine being fit to described user's current adline, can be:, can determine that then suitable this user's current adline is the automotive advertising that client terminal local is not stored if the user likes browsing the car website recently; If the user likes browsing the real estate website recently, the current adline that then can determine to be fit to this user is the client terminal local real estate advertisement of not storing etc.
During specific implementation, network side can by self advertising resource dispensing unit with the advertising resource of definite type from the advertising resource storehouse of self, take out and send to client; Perhaps, network side is notified to client by the advertising resource dispensing unit of self with the advertising resource information of the definite type of institute, and client is obtained the advertising resource of correspondence from the advertising resource storehouse of network side according to described information.
Network side is according to the information of custom of the user behavior in the client-side information and local client application of being stored, when determining to be fit to described user's active client application, can be:, then can determine to be fit to the aircraft recreation that this user client is applied as all correlation types if the user likes playing the recreation of aircraft class recently; If the user likes playing the small game of various kinds recently, then can determine to be fit to this user client and be applied as various types of small games etc.
During specific implementation, network side can take out determined client application by the client application dispensing unit of self and send to client from the client application pond of self; Perhaps, network side is notified to client by the client application dispensing unit of self with determined client application information, and client is obtained clients corresponding according to described information and used from the client application pond of network side.
Step 203, client is stored described advertising resource and client application, when the user uses described client application, the advertising resource and the described client application of being stored is carried out being shown to the user after the logic matching treatment.
During specific implementation, client application can be that some have the executable program of integrating the specific format data capability at reserved location.Then can specifically comprise following process in this step:
A, user move described client application;
B, when described client application is carried out specific process, by setting interface to the application of client and the data of advertisement matching logic unit requests specific format;
C, described application and advertisement matching logic unit based on setting the corresponding ad data of rule coupling, return to described client application with the ad data that matches according to described request in the advertising resource of this locality storage; At this moment, can further comprise: the advertistics information of the described ad data of correspondence is upgraded.
D, described client application are incorporated into corresponding reserved location with described data and present to the user.
The internal structure schematic diagram of corresponding ad system based on client application shown in Figure 1 can obtain a kind of schematic flow sheet as shown in Figure 3 in the present embodiment, comprise the steps:
Step 301, the client-side information monitoring means monitoring local user's of client the client-side information relevant with advertisement is as user's behavioural habits, the local advertising resource of being stored, local client application and advertistics information etc.Wherein, local advertising resource information of being stored can be obtained according to the local advertising storehouse, and the local client application message can be used the pond according to local client and obtain, and advertistics information can be obtained according to the advertistics unit.
Step 302, client-side information monitoring means offer the client-side information that monitors the client resources management unit of network side.
Step 303, described user's current adline and client application determined to be fit to according to the advertising resource information in the advertising resource storehouse of client-side information that is received and current network side and the client application information in the client application pond in the client resources management unit of network side.In addition, the client resources management unit also gathers the client-side information that is received with storage in the customer resources database of inside.
In addition, charging to advertisement manufacturer can be further finished according to the advertistics information in the described client-side information in the client resources management unit.
Step 304, the client resources management unit offers the advertising resource dispensing unit of network side with the determined information that is fit to described user's adline, is fit to the client application dispensing unit that information that described user client uses offers network side with determined.
Step 305, advertising resource dispensing unit extracts the advertising resource of corresponding described type from the advertising resource storehouse.
Step 306, advertising resource dispensing unit sends to the advertising resource that is extracted the local advertising rm-cell of client.
In addition, step 305-306 also can be notified to the local advertising rm-cell of client for the information that: advertising resource dispensing unit will be fit to described user's adline, extracts the correspondent advertisement resource by the local advertising rm-cell from the advertising resource storehouse of network side.
Step 307, the local advertising rm-cell is stored in the advertising resource that is received in the local advertising storehouse.
Step 308, client application dispensing unit are notified to the information of described definite client application the local client application management unit of client.
Step 309, local client application management unit obtains clients corresponding according to described information and uses from the client application pond of network side.
In addition, step 308-309 also can for: client application dispensing unit according to being fit to the information that described user client is used, from the client application pond of network side, extract clients corresponding and use, the client application of being extracted is sent to the local client application management unit of client.
Step 310, local client application management unit is stored in local client with the client application that is received and uses in the pond.
In the embodiment of the invention, step 305-307 and step 308-310 do not have absolute precedence relationship, and the two can be carried out simultaneously, can successively carry out yet, and not limit whose back execution of whose execution earlier.
Step 311, the client application operation.
Step 312 is in the client application running, to the data of application with advertisement matching logic unit requests specific format.
Step 313 is used with advertisement matching logic unit and obtain the ad data that is complementary from the local advertising storehouse.
Step 314 is used with advertisement matching logic unit the ad data that is obtained is returned to client application, and will be notified to the advertistics module to access times that should ad data.
Step 315, client application is incorporated into the reserved location place with described ad data and presents to the user.
Step 316, the advertistics module is added up the operating position of advertisement, obtains advertistics information.
Wherein, step 315 and step 316 do not have absolute precedence relationship.
Above-described specific embodiment; purpose of the present invention, technical scheme and beneficial effect are further described; institute is understood that; the above only is preferred embodiment of the present invention; be not to be used to limit protection scope of the present invention; within the spirit and principles in the present invention all, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (16)
1, a kind of showing advertisement method based on client application is characterized in that this method comprises:
The local client-side information relevant with advertisement of client monitors is notified to network side with the described client-side information that monitors;
Network side is according to described client-side information, determines to be fit to described user's current adline and client application type, with the advertising resource and the client application of definite type provide and deliver to client;
Client is stored described advertising resource and client application, when the user uses described client application, the advertising resource and the described client application of being stored is carried out being shown to the user after the logic matching treatment.
2, the method for claim 1 is characterized in that, the described client-side information relevant with advertisement comprises: the information that user's behavioural habits, the local advertising resource of being stored and local client are used.
3, method as claimed in claim 2 is characterized in that, the described client-side information relevant with advertisement further comprises: advertistics information;
Described network side is further finished charging to advertisement manufacturer according to described advertistics information.
4, the method for claim 1, it is characterized in that, described with the advertising resource of definite type comprise to client dispensing: network side by self advertising resource dispensing unit with the advertising resource of definite type from the advertising resource storehouse of self, take out and send to client;
Perhaps comprise: network side is notified to client by the advertising resource dispensing unit of self with the advertising resource information of the definite type of institute, and client is obtained the advertising resource of correspondence from the advertising resource storehouse of network side according to described information.
5, the method for claim 1 is characterized in that, described determined client application is provided and delivered to client comprises:
Network side takes out determined client application by self client application dispensing unit and sends to client from the client application pond of self;
Perhaps comprise: network side is notified to client by the client application dispensing unit of self with determined client application information, and client is obtained clients corresponding according to described information and used from the client application pond of network side.
6, the method for claim 1 is characterized in that, described client application is to have the executable program of integrating the specific format data capability at reserved location; Described when the user uses described client application, the advertising resource stored and described client application are carried out being shown to the user after the logic matching treatment comprise:
The user moves described client application;
When described client application is carried out specific process, by setting interface to the application of client and the data of advertisement matching logic unit requests specific format;
Described application and advertisement matching logic unit based on setting the corresponding ad data of rule coupling, return to described client application with the ad data that matches according to described request in the advertising resource of this locality storage;
Described client application is incorporated into corresponding reserved location with described data and presents to the user.
7, method as claimed in claim 6 is characterized in that, described the data that match is returned to after the described client application, further comprises: the advertistics information of the described ad data of correspondence is upgraded.
8, a kind of ad system based on client application is characterized in that, this system comprises:
Client, be used to monitor the local client-side information relevant with advertisement, the described client-side information that monitors is notified to network side, and the advertising resource and the client application of network side dispensing stored, when the user uses described client application, the advertising resource and the described client application of being stored are carried out being shown to the user after the logic matching treatment;
Network side is used to receive the described client-side information from client, according to described client-side information, determine to be fit to described user's current adline and client application type, with the advertising resource and the client application of definite type provide and deliver to client.
9, system as claimed in claim 8 is characterized in that, described network side comprises:
The client application pond is used to store the client application that is positioned at network side;
The advertising resource storehouse is used to store all advertising resources that are positioned at network side;
The client resources management unit, be used to receive the client-side information relevant with advertisement from client, according to advertising resource information in described client-side information and the advertising resource storehouse and the client application information in the client application pond, determine to be fit to described user's current adline and client resource type information, with the advertising resource of definite type be notified to advertising resource dispensing unit, determined client application information is notified to client application dispensing unit;
Advertising resource dispensing unit is used for the notice according to described client resources management unit, takes out the correspondent advertisement resource and send to client from described advertising resource storehouse; Perhaps, according to the notice of described client resources management unit, with the advertising resource information of definite type be notified to client;
Client application dispensing unit is used for the notice according to described client resources management unit, takes out corresponding client application and send to client from described client application pond; Perhaps, according to the notice of described client resources management unit, determined client application information is notified to client.
10, system as claimed in claim 9 is characterized in that, the described client-side information relevant with advertisement comprises advertistics information; Charging to advertisement manufacturer is further finished according to the advertistics information in the described client-side information in described client resources management unit.
11, system as claimed in claim 8 is characterized in that, described client comprises:
The client-side information monitoring means is used to monitor the local client-side information relevant with advertisement, and the described client-side information that monitors is notified to network side;
The local advertising storehouse is used to store the advertising resource from network side;
Local client is used the pond, is used to store the client application from network side, and each client application is when operation, by setting interface to the data of application with advertisement matching logic unit requests specific format; Described data are incorporated into corresponding reserved location present to the user;
The local advertising rm-cell is used to receive the advertising resource from network side, and described advertising resource is stored in the local advertising storehouse; Perhaps, according to from the advertising resource storehouse of network side, obtain corresponding advertising resource from the advertising resource information of network side, described advertising resource is stored in the local advertising storehouse;
Local client application management unit is used to receive the client application from network side, stores described client application into local client and uses in the pond; Perhaps, use, store described client application into local client and use in the pond according to from the client application pond of network side, obtain clients corresponding from the client application information of network side;
Use and advertisement matching logic unit, being used for will be by setting the request of interface reception from the data of the request specific format of client application, according to described request, from the local advertising storehouse, mate corresponding ad data by setting interface, the ad data that matches is returned to described client application based on setting rule.
12, system as claimed in claim 11 is characterized in that, the described client-side information relevant with advertisement comprises advertistics information; Described application and advertisement matching logic unit after the data that will match return to described client application, offer the advertistics unit with the advertisement use information of the described ad data of correspondence further;
Described client further comprises: the advertistics unit, be used for using information according to the advertisement that comes self-application and advertisement matching logic unit, and the operating position of advertisement is added up, obtain advertistics information.
13, a kind of advertisement client side based on client application is characterized in that, this client comprises:
The client-side information monitoring means is used to monitor the local client-side information relevant with advertisement, and the described client-side information that monitors is notified to network side;
The local advertising storehouse is used to store the advertising resource from network side;
Local client is used the pond, be used to store client application from network side, each client application by setting interface to the data of application with advertisement matching logic unit requests specific format, is incorporated into corresponding reserved location with described data and presents to the user when operation;
The local advertising rm-cell is used to receive the advertising resource from network side, and described advertising resource is stored in the local advertising storehouse; Perhaps, according to from the advertising resource storehouse of network side, obtain corresponding advertising resource from the advertising resource information of network side, described advertising resource is stored in the local advertising storehouse;
Local client application management unit is used to receive the client application from network side, stores described client application into local client and uses in the pond; Perhaps, use, store described client application into local client and use in the pond according to from the client application pond of network side, obtain clients corresponding from the client application information of network side;
Use and advertisement matching logic unit, being used for will be by setting the request of interface reception from the data of the request specific format of client application, according to described request, from the local advertising storehouse, mate corresponding ad data by setting interface, the ad data that matches is returned to described client application based on setting rule.
14, client as claimed in claim 13 is characterized in that, the described client-side information relevant with advertisement comprises advertistics information; Described application and advertisement matching logic unit after the data that will match return to described client application, offer the advertistics unit with the advertisement use information of the described ad data of correspondence further;
Described client further comprises: the advertistics unit, be used for using information according to the advertisement that comes self-application and advertisement matching logic unit, and the operating position of advertisement is added up, obtain advertistics information.
15, a kind of advertising network equipment based on client application is characterized in that this equipment comprises:
The client application pond is used to store the client application that is positioned at network side;
The advertising resource storehouse is used to store all advertising resources that are positioned at network side;
The client resources management unit, be used to receive the client-side information relevant with advertisement from client, according to advertising resource information in described client-side information and the advertising resource storehouse and the client application information in the client application pond, determine to be fit to described user's current adline and client resource type information, with the advertising resource of definite type be notified to advertising resource dispensing unit, determined client application information is notified to client application dispensing unit;
Advertising resource dispensing unit is used for the notice according to described client resources management unit, takes out the correspondent advertisement resource and send to client from described advertising resource storehouse; Perhaps, according to the notice of described client resources management unit, with the advertising resource information of definite type be notified to client;
Client application dispensing unit is used for the notice according to described client resources management unit, takes out corresponding client application and send to client from described client application pond; Perhaps, according to the notice of described client resources management unit, determined client application information is notified to client.
16, equipment as claimed in claim 15 is characterized in that, the described client-side information relevant with advertisement comprises advertistics information; Charging to advertisement manufacturer is further finished according to the advertistics information in the described client-side information in described client resources management unit.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008102404979A CN101588387A (en) | 2008-12-22 | 2008-12-22 | Advertisement display method, advertisement display system, client and network equipment based on client application |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008102404979A CN101588387A (en) | 2008-12-22 | 2008-12-22 | Advertisement display method, advertisement display system, client and network equipment based on client application |
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| Publication Number | Publication Date |
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| CN101588387A true CN101588387A (en) | 2009-11-25 |
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| CNA2008102404979A Pending CN101588387A (en) | 2008-12-22 | 2008-12-22 | Advertisement display method, advertisement display system, client and network equipment based on client application |
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| CN102158478A (en) * | 2011-01-31 | 2011-08-17 | 北京开心人信息技术有限公司 | Updating method for network advertisement and system thereof |
| CN103634348A (en) * | 2012-08-23 | 2014-03-12 | 联想(北京)有限公司 | Terminal device and method for releasing information |
| CN103701884A (en) * | 2013-12-18 | 2014-04-02 | 乐视网信息技术（北京）股份有限公司 | Data acquisition method, server and system |
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Application publication date: 20091125 |