CN101594573A - Showing dynamic comprehensive mobile advertisement method, system, client and the network equipment - Google Patents
Showing dynamic comprehensive mobile advertisement method, system, client and the network equipment Download PDFInfo
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- CN101594573A CN101594573A CNA2008102397424A CN200810239742A CN101594573A CN 101594573 A CN101594573 A CN 101594573A CN A2008102397424 A CNA2008102397424 A CN A2008102397424A CN 200810239742 A CN200810239742 A CN 200810239742A CN 101594573 A CN101594573 A CN 101594573A
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Abstract
The invention discloses a kind of showing dynamic comprehensive mobile advertisement method, comprise: client monitors local user's behavioural habits and local advertising resource information of being stored are notified to network side with user behavior custom and the local advertising resource information of being stored that monitors; The advertising resource information that network side is stored according to described user's behavioural habits and client determine to be fit to described user's current adline, with the advertising resource of definite type provide and deliver to client; Client is stored described advertising resource, in the user browses this locality during perhaps from the content of network side, is shown to the user with the advertising resource stored and after described content is mated and form is reformed.In addition, the invention also discloses a kind of dynamic comprehensive mobile advertisement system and the corresponding client and the network equipment.Technical scheme disclosed in this invention can selectively be carried out showing advertisement according to the hobby and the characteristics of commercial audience.
Description
Technical field
The present invention relates to network data service, relate in particular to a kind of intelligent comprehensive moving advertising exhibiting method and be intelligent comprehensive moving advertising system, client and the network equipment.
Background technology
In existing the Internet or mobile phone advertisement application, the combination of content and advertisement mainly contains following two kinds:
One, the advertisement position mode.Most the Internets adopt this mode, promptly on the composing layout of webpage, leave specific advertisement position, content and advertisement are become one on full page, when client (such as browser) browsing page, content and advertisement become one, and download to client as data integral body.The advertisement position mode has the intuitive characteristics.
Its two, keyword (key word) mode.Generally speaking, this mode is a kind of implicit inferior level pattern, in browsing content, can not directly see advertisement, have only when highlighted (highlight) moved to associative key or other agreement trigger condition, just can trigger relevant advertisement and show.The form of expression of this advertisement not only comprises picture, literal, also can comprise multimedia forms such as video, audio frequency.So-called keyword can be a text, also can be the picture element unit cell of setting, and this is a generalized concept.The keyword mode can make advertisement and content have more relevance.In addition, the keyword mode that exists a kind of keyword to combine in the mobile search field with search content, commonly used in using such as search engines such as google, its characteristics are that keyword is search or its part of input, output content can be according to certain rule compositor, and wherein some content is relevant with advertisement.
But in the prior art, content realizes at network side with combining all of advertisement, and this combination has stationarity, client is in browsing content, represent with the advertisement of this content secure bond thereupon, and no matter whether commercial audience is interested in this series advertisements, visible advertisement of the prior art can't selectively represent according to the hobby and the characteristics of commercial audience, the lower and waste resource of flexibility.
Summary of the invention
In view of this, a kind of showing dynamic comprehensive mobile advertisement method is provided among the present invention on the one hand, a kind of dynamic comprehensive mobile advertisement system and client and the network equipment are provided on the other hand, selectively carry out showing advertisement with hobby and characteristics according to commercial audience.
Showing dynamic comprehensive mobile advertisement method provided by the present invention comprises:
Client monitors local user's behavioural habits and local advertising resource information of being stored are notified to network side with user behavior custom and the local advertising resource information of being stored that monitors;
The advertising resource information that network side is stored according to described user's behavioural habits and client determine to be fit to described user's current adline, with the advertising resource of definite type provide and deliver to client;
Client is stored described advertising resource, in the user browses this locality during perhaps from the content of network side, is shown to the user with the advertising resource stored and after described content is mated and form is reformed.
Preferably, described with the advertising resource of definite type comprise to client dispensing: network side by self advertising resource dispensing unit with the advertising resource of definite type from the advertising resource storehouse of self, take out and send to client;
Perhaps comprise: network side is notified to client by the advertising resource dispensing unit of self with the advertising resource information of the definite type of institute, and client is obtained the advertising resource of correspondence from the advertising resource storehouse of network side according to described information.
Preferably, described with the advertising resource stored and described content is mated and form is reformed comprises:
The advertising resource and the described content of being stored are carried out type matching or keyword coupling, advertising resource and the described content that the match is successful are reformed according to advertisement position pattern or keyword mode.
Preferably, this method further comprises: network side is according to the advertising resource information that current user behavior is accustomed to and client is stored, and the notice client is upgraded the advertising resource of being stored.
Preferably, the advertising resource information that described network side is stored according to current user behavior custom and client, the notice client is upgraded the advertising resource of being stored and comprised: the advertising resource information that network side is stored according to current user behavior and client, the local advertising rm-cell of notice client is deleted the advertising resource and the expired advertisements resource of the type that is not suitable for current described user that client is stored.
Preferably, this method further comprises: the situation that presents of client monitors local advertising is notified to network side with the advertistics information that obtains;
Network side charges to advertisement manufacturer according to described advertistics information.
Dynamic comprehensive mobile advertisement system provided by the present invention comprises:
Client, be used to monitor local user's behavioural habits and local advertising resource information of being stored, the user behavior custom and the local advertising resource information of being stored that monitor are notified to network side, and the advertising resource of network side dispensing stored, in the user browses this locality during, be shown to the user with the advertising resource stored and after described content is mated and form is reformed perhaps from the content of network side;
Network side, be used to receive the advertising resource information of storing from the user behavior custom and the client of client, the advertising resource information of storing according to described user's behavioural habits and client, the current adline that determine to be fit to described user, with the advertising resource of definite type provide and deliver to client.
Preferably, described network side comprises:
Content element is used for the related content of storage networking side;
The advertising resource storehouse is used for all advertising resources of storage networking side;
The client resources management unit, be used to receive the advertising resource information of storing from the user behavior custom and the client of client, the advertising resource information of storing according to described user's behavioural habits and client and the information of the advertising resource in the advertising resource storehouse, the current adline that determine to be fit to described user is notified to the advertising resource unit of providing and delivering with the advertising resource of the definite type of institute;
Advertising resource dispensing unit is used for the notice according to described client resources management unit, takes out the correspondent advertisement resource and send to client from described advertising resource storehouse; Perhaps, according to the notice of described client resources management unit, with the advertising resource information of definite type be notified to client.
Preferably, described client resources management unit determines that further according to the advertising resource information that current user behavior is accustomed to and client is stored the advertising resource that client is stored carries out updated information; Described advertising resource dispensing unit further is notified to client with the described updated information of carrying out.
Preferably, described client resources management unit further receives the advertistics information from client, finishes charging to advertisement manufacturer according to described advertistics information.
Preferably, described client comprises:
Monitoring means is used for monitoring local user's the behavioural habits and the advertising resource information in personal advertisement storehouse, and the advertising resource information in the user behavior that monitors custom and the personal advertisement storehouse is notified to network side;
The personal advertisement storehouse is used to store the advertising resource from network side;
The local advertising rm-cell is used to receive the advertising resource from network side, and described advertising resource is stored in the personal advertisement storehouse; Perhaps, according to from the advertising resource storehouse of network side, obtain corresponding advertising resource from the advertising resource information of network side, described advertising resource is stored in the personal advertisement storehouse;
The network-content acquisition unit is used to obtain the content from network side;
Content and advertisement matching unit, be used for in this locality perhaps the network side content obtained of network-content acquisition unit and the advertising resource in described personal advertisement storehouse mate, content and the advertising resource that the match is successful sent to contents advertising form reformer unit;
Contents advertising form reformer unit sends to content after being used for the described content that the match is successful and advertising resource reformed and the advertisement display unit is browsed.
Preferably, described local advertising rm-cell further according to the updated information of carrying out from network side, upgrades the advertising resource in the described personal advertisement storehouse.
Preferably, described content and advertisement matching unit further send to monitoring means with the information of this advertisement that the match is successful;
Described monitoring means further according to the advertising message from content and advertisement matching unit, is added up the advertisement of finishing coupling, and the advertistics information that obtains is notified to network side.
Dynamic comprehensive mobile advertisement client provided by the present invention comprises:
Monitoring means is used for monitoring local user's the behavioural habits and the advertising resource information in personal advertisement storehouse, and the advertising resource information in the user behavior that monitors custom and the personal advertisement storehouse is notified to network side;
The personal advertisement storehouse is used to store the advertising resource from network side;
The local advertising rm-cell is used to receive the advertising resource from network side, and described advertising resource is stored in the personal advertisement storehouse; Perhaps, according to from the advertising resource storehouse of network side, obtain corresponding advertising resource from the advertising resource information of network side, described advertising resource is stored in the personal advertisement storehouse;
The network-content acquisition unit is used to obtain the content from network side;
Content and advertisement matching unit, be used for in this locality perhaps the network side content obtained of network-content acquisition unit and the advertising resource in described personal advertisement storehouse mate, content and the advertising resource that the match is successful sent to contents advertising form reformer unit;
Contents advertising form reformer unit sends to content after being used for the described content that the match is successful and advertising resource reformed and the advertisement display unit is browsed.
Preferably, described local advertising rm-cell further according to the updated information of carrying out from network side, upgrades the advertising resource in the described personal advertisement storehouse.
Preferably, described content and advertisement matching unit further send to monitoring means with the information of this advertisement that the match is successful;
Described monitoring means further according to the advertising message from content and advertisement matching unit, is added up the advertisement of finishing coupling, and the advertistics information that obtains is notified to network side.
The dynamic comprehensive mobile advertisement network equipment provided by the present invention comprises:
Content element is used for the related content of storage networking side;
The advertising resource storehouse is used for all advertising resources of storage networking side;
The client resources management unit, be used to receive the advertising resource information of storing from the user behavior custom and the client of client, the advertising resource information of storing according to described user's behavioural habits and client and the information of the advertising resource in the advertising resource storehouse, the current adline that determine to be fit to described user is notified to the advertising resource unit of providing and delivering with the advertising resource of the definite type of institute;
Advertising resource dispensing unit is used for the notice according to described client resources management unit, takes out the correspondent advertisement resource and send to client from described advertising resource storehouse; Perhaps, according to the notice of described client resources management unit, with the advertising resource information of definite type be notified to client.
Preferably, described client resources management unit determines that further according to the advertising resource information that current user behavior is accustomed to and client is stored the advertising resource that client is stored carries out updated information; Described advertising resource dispensing unit further is notified to client with the described updated information of carrying out.
Preferably, described client resources management unit further receives the advertistics information from client, finishes charging to advertisement manufacturer according to described advertistics information.
From such scheme as can be seen, advertising resource information by being stored among the present invention by behavioural habits and this locality of client monitors local user, and the user behavior that monitors custom and local advertising resource information of being stored be notified to network side, the advertising resource information of storing according to described user's behavioural habits and client then by network side, determine to be fit to described user's current adline, with the advertising resource of definite type provide and deliver to client, client is stored described advertising resource, in the user browses this locality during perhaps from the content of network side, be shown to the user with the advertising resource stored and after described content is mated and form is reformed, thereby make and selectively to carry out showing advertisement according to the hobby and the characteristics of commercial audience.
Description of drawings
Fig. 1 is the exemplary block diagram of dynamic comprehensive mobile advertisement system in the embodiment of the invention;
Fig. 2 is the exemplary process diagram of showing dynamic comprehensive mobile advertisement method in the embodiment of the invention;
Fig. 3 is the detailed process schematic diagram of showing dynamic comprehensive mobile advertisement method in the embodiment of the invention.
Embodiment
For making the purpose, technical solutions and advantages of the present invention clearer, below in conjunction with embodiment and accompanying drawing, the present invention is described in more detail.
Fig. 1 is the exemplary block diagram of dynamic comprehensive mobile advertisement system in the embodiment of the invention.As shown in Figure 2, this system comprises: client and network side.
Wherein, client is used to monitor local user's behavioural habits and the local client-side informations of being stored such as advertising resource, the client-side information that monitors is notified to network side, and the advertising resource of network side dispensing stored, in the user browses this locality during, be shown to the user with the advertising resource stored and after described content is mated and form is reformed perhaps from the content of network side.Wherein, concrete coupling and reforming process can be: the advertising resource and the described content of being stored are carried out type matching or keyword coupling, advertising resource and the described content that the match is successful are reformed according to advertisement position pattern or keyword mode.Further, client also can be added up the advertisement of finishing content and advertisement coupling, so that count the situation that presents of advertisement, is used for network side advertisement manufacturer is chargeed, at this moment, send in the client-side information of network side and also can comprise advertistics information.
Network side is used to receive the client-side informations of storing from the user behavior custom and the client of client such as advertising resource, according to described client-side information, the current adline that determine to be fit to described user, with the advertising resource of definite type provide and deliver to client.Further, network side can also be according to the client-side informations such as advertising resource that current user behavior is accustomed to and client is stored, and the notice client is upgraded the advertising resource of being stored.Wherein, renewal process can be: the client-side informations such as advertising resource that network side is stored according to current user behavior and client, the local advertising rm-cell of notice client is deleted the advertising resource and the expired advertisements resource of the type that is not suitable for current described user that client is stored.Further, network side can charge to advertisement manufacturer according to the advertistics information from client.
During specific implementation, network side can have multiple specific implementation form, and wherein a kind of has been shown among Fig. 1, and as shown in Figure 1, this network side can comprise: content element, advertising resource storehouse, client resources management unit and advertising resource dispensing unit.
Wherein, content element is used for the related content of storage networking side.
The advertising resource storehouse is used for all advertising resources of storage networking side.
The client resources management unit be used to receive from client monitors to the user behavior custom and the client-side informations of being stored such as advertising resource, information according to the advertising resource in described client-side information and the advertising resource storehouse, the current adline that determine to be fit to described user is notified to the advertising resource unit of providing and delivering with the advertising resource of the definite type of institute.Wherein, the user behavior custom of the client that the client resources management unit receives and the client-side informations such as advertising resource that client is stored can gather storage in the customer resources database of inside, and the client resources management unit is when the adline of determining suitable user and client resource type information, except that client-side information, also need to determine according to the client-side information of this client of storing in the customer resources database according to current reception.
Further, when comprising advertistics information in the above-mentioned client-side information, charging to advertisement manufacturer is further finished according to this advertistics information in the client resources management unit.
Advertising resource dispensing unit is used for the notice according to described client resources management unit, takes out the correspondent advertisement resource and send to client from described advertising resource storehouse; Perhaps, according to the notice of described client resources management unit, with the advertising resource information of definite type be notified to client.
In addition, described client resources management unit can determine that the advertising resource that client is stored carries out updated information further according to the client-side informations such as advertising resource that current user behavior is accustomed to and client is stored; Described advertising resource dispensing unit further is notified to client with the described updated information of carrying out.For example, the advertising resource and the expired advertisements resource of the local advertising rm-cell of notice client the type that is not suitable for current described user that client is stored are deleted.
Each functional module of network side can realize in a network equipment, also can realize in a plurality of network equipments, does not do qualification among the present invention.
Equally, client also can have multiple specific implementation form, wherein a kind of has been shown among Fig. 1, as shown in Figure 1, this client can comprise: monitoring means, personal advertisement storehouse, local advertising rm-cell, network-content acquisition unit, content and advertisement matching unit, contents advertising form reformer unit and content and advertisement display unit.
Wherein, monitoring means is used for monitoring local user's the behavioural habits and the client-side informations such as advertising resource information in personal advertisement storehouse, and the client-side information that monitors is notified to network side.Further, monitoring means also can be added up the advertisement that content and advertisement matching unit are finished coupling, so that count the situation that presents of advertisement, is used for network side advertisement manufacturer is chargeed, and at this moment, client-side information also can comprise advertistics information etc.During specific implementation, can present statistical module by the advertisement in the monitoring means and finish content and advertisement matching unit are finished the function that the advertisement of coupling is added up.
The personal advertisement storehouse is used to store the advertising resource from network side.
The local advertising rm-cell is used to receive the advertising resource from network side, and described advertising resource is stored in the personal advertisement storehouse; Perhaps, according to from the advertising resource storehouse of network side, obtain corresponding advertising resource from the advertising resource information of network side, described advertising resource is stored in the personal advertisement storehouse.
The network-content acquisition unit is used to obtain the content from network side.
Content and advertisement matching unit be used for in this locality perhaps the network side content obtained of network-content acquisition unit and the advertising resource in described personal advertisement storehouse mate, content and the advertising resource that the match is successful sent to contents advertising form reformer unit.Further, content and advertisement matching unit also can send to monitoring means with the information of this advertisement that the match is successful, be used for monitoring means the situation that presents of advertisement is added up, and obtain advertistics information.
After being used for the described content that the match is successful and advertising resource reformed, contents advertising form reformer unit sends to content and the advertisement display unit is browsed.
In addition, the local advertising rm-cell can upgrade the advertising resource in the described personal advertisement storehouse further according to the updated information of carrying out from network side.
More than the intelligent comprehensive moving advertising system in the embodiment of the invention is described in detail, again intelligent comprehensive moving advertising exhibiting method in the embodiment of the invention is described in detail below.
Fig. 2 is the exemplary process diagram of showing dynamic comprehensive mobile advertisement method in the embodiment of the invention.As shown in Figure 2, this flow process comprises the steps:
Step 201, the client-side informations such as advertising resource of client monitors local user's behavioural habits and local storage are notified to network side with the client-side information that monitors.
Wherein, user's behavioural habits information can be advertising message etc. perhaps in the user's interest.
Step 202, network side be according to described user client information, determines to be fit to described user's current adline, with the advertising resource of definite type provide and deliver to client.
Wherein, network side is according to user client information, when determine being fit to described user's current adline, can be: if the user likes browsing the car website recently, the current adline that then can determine to be fit to this user be the automotive advertising that client terminal local is not stored; If the user likes browsing the real estate website recently, the current adline that then can determine to be fit to this user is the client terminal local real estate advertisement of not storing etc.
During specific implementation, network side can by self advertising resource dispensing unit with the advertising resource of definite type from the advertising resource storehouse of self, take out and send to client; Perhaps, network side is notified to client by the advertising resource dispensing unit of self with the advertising resource information of the definite type of institute, and client is obtained the advertising resource of correspondence from the advertising resource storehouse of network side according to described information.
Step 203, client is stored described advertising resource, in the user browses this locality during perhaps from the content of network side, is shown to the user with the advertising resource stored and after described content is mated and form is reformed.
During specific implementation, client is with the advertising resource stored and described content is mated and form is reformed can comprise: the advertising resource and the described content of being stored are carried out type matching or keyword mates, advertising resource and the described content that the match is successful are reformed according to advertisement position pattern or keyword mode.
Further, network side also can be according to the current user behavior custom and the client-side informations such as advertising resource of client terminal local storage, and the notice client is upgraded the advertising resource of being stored.For example, network side can be according to current user behavior information, and the local advertising rm-cell of notice client is deleted the advertising resource and the expired advertisements resource of the type that is not suitable for current described user that client is stored.
Further, client also can be added up the advertisement of finishing content and advertisement coupling, so that count the situation that presents of advertisement, is used for network side advertisement manufacturer is chargeed, and at this moment, client-side information also can comprise advertistics information etc.Correspondingly, network side is finished charging to advertisement manufacturer according to this advertistics information.
The internal structure schematic diagram of corresponding dynamic comprehensive mobile advertisement system shown in Figure 1 can obtain a kind of schematic flow sheet as shown in Figure 3 in the present embodiment, comprise the steps:
Step 301, the monitoring means monitoring local user's of client behavioural habits and the client-side informations such as advertising resource in the personal advertisement storehouse.Further, monitoring means also can be added up the advertisement that content and advertisement matching unit are finished coupling, so that count the situation that presents of advertisement, is used for network side advertisement manufacturer is chargeed, and at this moment, client-side information also can comprise advertistics information etc.
Step 302, monitoring means offer the client-side information that monitors the client resources management unit of network side.
Step 303, the client resources management unit of network side determine to be fit to described user's current adline according to the advertising resource information in the advertising resource storehouse of client-side information that is received and current network side.In addition, the client resources management unit also gathers the client-side information that is received with storage in the customer resources database of inside.
In addition, charging to advertisement manufacturer can be further finished according to the advertistics information in the described client-side information in the client resources management unit.
Step 304, client resources management unit offer the determined information that is fit to described user's adline the advertising resource dispensing unit of network side.
Step 305, advertising resource dispensing unit extracts the advertising resource of corresponding described type from the advertising resource storehouse.
Step 306, advertising resource dispensing unit sends to the advertising resource that is extracted the local advertising rm-cell of client.
In addition, step 305-306 also can be notified to the local advertising rm-cell of client for the information that: advertising resource dispensing unit will be fit to described user's adline, extracts the correspondent advertisement resource by the local advertising rm-cell from the advertising resource storehouse of network side.
Step 307, the local advertising rm-cell is stored in the advertising resource that is received in the local personal advertisement storehouse.
Step 308, the content of client and advertisement matching unit with in this locality perhaps the advertising resource in Web content and the personal advertisement storehouse mate.
Wherein, Web content can be that the network-content acquisition unit of client obtains from the content element of network side in advance.
Step 309, content and advertisement matching unit offer contents advertising form reformer unit with content and the advertising resource that the match is successful.Further, content and advertisement matching unit also can send to monitoring means with the information of this advertisement that the match is successful, be used for monitoring means the situation that presents of advertisement is added up, and obtain advertistics information.
Step 310, contents advertising form reformer unit carries out the form reformation with content and the advertising resource that the match is successful.
Step 311, content and advertising resource after contents advertising form reformer unit will be reformed send to content and advertisement display unit.
The user is presented in content and advertisement after step 312, content and advertisement display unit are reformed form.
Further, step 314, the client resources management unit of network side can determine that described user is carried out advertising resource to be upgraded by monitoring means when it provides client-side information in step 302 or step 313.
Step 315, the advertising resource lastest imformation that the client resources management unit will upgrade send to advertising resource dispensing unit.
Step 316, advertising resource dispensing unit sends to this advertising resource lastest imformation the local advertising rm-cell of client.
Step 317, the local advertising rm-cell upgrades the advertising resource in the personal advertisement storehouse according to this advertising resource lastest imformation.
Above-described specific embodiment; purpose of the present invention, technical scheme and beneficial effect are further described; institute is understood that; the above only is preferred embodiment of the present invention; be not to be used to limit protection scope of the present invention; within the spirit and principles in the present invention all, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (19)
1, a kind of showing dynamic comprehensive mobile advertisement method is characterized in that, this method comprises:
Client monitors local user's behavioural habits and local advertising resource information of being stored are notified to network side with user behavior custom and the local advertising resource information of being stored that monitors;
The advertising resource information that network side is stored according to described user's behavioural habits and client determine to be fit to described user's current adline, with the advertising resource of definite type provide and deliver to client;
Client is stored described advertising resource, in the user browses this locality during perhaps from the content of network side, is shown to the user with the advertising resource stored and after described content is mated and form is reformed.
2, the method for claim 1, it is characterized in that, described with the advertising resource of definite type comprise to client dispensing: network side by self advertising resource dispensing unit with the advertising resource of definite type from the advertising resource storehouse of self, take out and send to client;
Perhaps comprise: network side is notified to client by the advertising resource dispensing unit of self with the advertising resource information of the definite type of institute, and client is obtained the advertising resource of correspondence from the advertising resource storehouse of network side according to described information.
3, the method for claim 1 is characterized in that, and is described with the advertising resource stored and described content is mated and form is reformed comprises:
The advertising resource and the described content of being stored are carried out type matching or keyword coupling, advertising resource and the described content that the match is successful are reformed according to advertisement position pattern or keyword mode.
4, as each described method in the claim 1 to 3, it is characterized in that, this method further comprises: network side is according to the advertising resource information that current user behavior is accustomed to and client is stored, and the notice client is upgraded the advertising resource of being stored.
5, method as claimed in claim 4, it is characterized in that, the advertising resource information that described network side is stored according to current user behavior custom and client, the notice client is upgraded the advertising resource of being stored and comprised: the advertising resource information that network side is stored according to current user behavior and client, the local advertising rm-cell of notice client is deleted the advertising resource and the expired advertisements resource of the type that is not suitable for current described user that client is stored.
6, as each described method of claim 1 to 3, it is characterized in that this method further comprises: the situation that presents of client monitors local advertising is notified to network side with the advertistics information that obtains;
Network side charges to advertisement manufacturer according to described advertistics information.
7, a kind of dynamic comprehensive mobile advertisement system is characterized in that, this system comprises:
Client, be used to monitor local user's behavioural habits and local advertising resource information of being stored, the user behavior custom and the local advertising resource information of being stored that monitor are notified to network side, and the advertising resource of network side dispensing stored, in the user browses this locality during, be shown to the user with the advertising resource stored and after described content is mated and form is reformed perhaps from the content of network side;
Network side, be used to receive the advertising resource information of storing from the user behavior custom and the client of client, the advertising resource information of storing according to described user's behavioural habits and client, the current adline that determine to be fit to described user, with the advertising resource of definite type provide and deliver to client.
8, system as claimed in claim 7 is characterized in that, described network side comprises:
Content element is used for the related content of storage networking side;
The advertising resource storehouse is used for all advertising resources of storage networking side;
The client resources management unit, be used to receive the advertising resource information of storing from the user behavior custom and the client of client, the advertising resource information of storing according to described user's behavioural habits and client and the information of the advertising resource in the advertising resource storehouse, the current adline that determine to be fit to described user is notified to the advertising resource unit of providing and delivering with the advertising resource of the definite type of institute;
Advertising resource dispensing unit is used for the notice according to described client resources management unit, takes out the correspondent advertisement resource and send to client from described advertising resource storehouse; Perhaps, according to the notice of described client resources management unit, with the advertising resource information of definite type be notified to client.
9, system as claimed in claim 8 is characterized in that, described client resources management unit determines that further according to the advertising resource information that current user behavior is accustomed to and client is stored the advertising resource that client is stored carries out updated information; Described advertising resource dispensing unit further is notified to client with the described updated information of carrying out.
10, system as claimed in claim 8 or 9 is characterized in that, described client resources management unit further receives the advertistics information from client, finishes charging to advertisement manufacturer according to described advertistics information.
11, system as claimed in claim 7 is characterized in that, described client comprises:
Monitoring means is used for monitoring local user's the behavioural habits and the advertising resource information in personal advertisement storehouse, and the advertising resource information in the user behavior that monitors custom and the personal advertisement storehouse is notified to network side;
The personal advertisement storehouse is used to store the advertising resource from network side;
The local advertising rm-cell is used to receive the advertising resource from network side, and described advertising resource is stored in the personal advertisement storehouse; Perhaps, according to from the advertising resource storehouse of network side, obtain corresponding advertising resource from the advertising resource information of network side, described advertising resource is stored in the personal advertisement storehouse;
The network-content acquisition unit is used to obtain the content from network side;
Content and advertisement matching unit, be used for in this locality perhaps the network side content obtained of network-content acquisition unit and the advertising resource in described personal advertisement storehouse mate, content and the advertising resource that the match is successful sent to contents advertising form reformer unit;
Contents advertising form reformer unit sends to content after being used for the described content that the match is successful and advertising resource reformed and the advertisement display unit is browsed.
12, system as claimed in claim 11 is characterized in that, described local advertising rm-cell further according to the updated information of carrying out from network side, upgrades the advertising resource in the described personal advertisement storehouse.
As claim 11 or 12 described systems, it is characterized in that 13, described content and advertisement matching unit further send to monitoring means with the information of this advertisement that the match is successful;
Described monitoring means further according to the advertising message from content and advertisement matching unit, is added up the advertisement of finishing coupling, and the advertistics information that obtains is notified to network side.
14, a kind of dynamic comprehensive mobile advertisement client is characterized in that, this client comprises:
Monitoring means is used for monitoring local user's the behavioural habits and the advertising resource information in personal advertisement storehouse, and the advertising resource information in the user behavior that monitors custom and the personal advertisement storehouse is notified to network side;
The personal advertisement storehouse is used to store the advertising resource from network side;
The local advertising rm-cell is used to receive the advertising resource from network side, and described advertising resource is stored in the personal advertisement storehouse; Perhaps, according to from the advertising resource storehouse of network side, obtain corresponding advertising resource from the advertising resource information of network side, described advertising resource is stored in the personal advertisement storehouse;
The network-content acquisition unit is used to obtain the content from network side;
Content and advertisement matching unit, be used for in this locality perhaps the network side content obtained of network-content acquisition unit and the advertising resource in described personal advertisement storehouse mate, content and the advertising resource that the match is successful sent to contents advertising form reformer unit;
Contents advertising form reformer unit sends to content after being used for the described content that the match is successful and advertising resource reformed and the advertisement display unit is browsed.
15, client as claimed in claim 14 is characterized in that, described local advertising rm-cell further according to the updated information of carrying out from network side, upgrades the advertising resource in the described personal advertisement storehouse.
As claim 14 or 15 described clients, it is characterized in that 16, described content and advertisement matching unit further send to monitoring means with the information of this advertisement that the match is successful;
Described monitoring means further according to the advertising message from content and advertisement matching unit, is added up the advertisement of finishing coupling, and the advertistics information that obtains is notified to network side.
17, a kind of dynamic comprehensive mobile advertisement network equipment is characterized in that, this equipment comprises:
Content element is used for the related content of storage networking side;
The advertising resource storehouse is used for all advertising resources of storage networking side;
The client resources management unit, be used to receive the advertising resource information of storing from the user behavior custom and the client of client, the advertising resource information of storing according to described user's behavioural habits and client and the information of the advertising resource in the advertising resource storehouse, the current adline that determine to be fit to described user is notified to the advertising resource unit of providing and delivering with the advertising resource of the definite type of institute;
Advertising resource dispensing unit is used for the notice according to described client resources management unit, takes out the correspondent advertisement resource and send to client from described advertising resource storehouse; Perhaps, according to the notice of described client resources management unit, with the advertising resource information of definite type be notified to client.
18, the network equipment as claimed in claim 17, it is characterized in that, described client resources management unit determines that further according to the advertising resource information that current user behavior is accustomed to and client is stored the advertising resource that client is stored carries out updated information; Described advertising resource dispensing unit further is notified to client with the described updated information of carrying out.
As the claim 17 or the 18 described network equipments, it is characterized in that 19, described client resources management unit further receives the advertistics information from client, finish charging advertisement manufacturer according to described advertistics information.
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| CNA2008102397424A CN101594573A (en) | 2008-12-16 | 2008-12-16 | Showing dynamic comprehensive mobile advertisement method, system, client and the network equipment |
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| CNA2008102397424A CN101594573A (en) | 2008-12-16 | 2008-12-16 | Showing dynamic comprehensive mobile advertisement method, system, client and the network equipment |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2012088916A1 (en) * | 2010-12-31 | 2012-07-05 | 华为技术有限公司 | Method, device and system for advertising information |
| CN104092783A (en) * | 2014-08-01 | 2014-10-08 | 江苏雷奥生物科技有限公司 | Method for providing and displaying information for mobile network user |
| CN104994151A (en) * | 2015-06-30 | 2015-10-21 | 小米科技有限责任公司 | Information issue method and device |
| CN105447729A (en) * | 2015-12-23 | 2016-03-30 | 小米科技有限责任公司 | Advertising information exhibiting method and device |
| CN111080363A (en) * | 2019-12-19 | 2020-04-28 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement behavior monitoring method and device |
-
2008
- 2008-12-16 CN CNA2008102397424A patent/CN101594573A/en active Pending
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2012088916A1 (en) * | 2010-12-31 | 2012-07-05 | 华为技术有限公司 | Method, device and system for advertising information |
| CN104092783A (en) * | 2014-08-01 | 2014-10-08 | 江苏雷奥生物科技有限公司 | Method for providing and displaying information for mobile network user |
| CN104994151A (en) * | 2015-06-30 | 2015-10-21 | 小米科技有限责任公司 | Information issue method and device |
| CN104994151B (en) * | 2015-06-30 | 2018-09-04 | 小米科技有限责任公司 | information issuing method and device |
| CN105447729A (en) * | 2015-12-23 | 2016-03-30 | 小米科技有限责任公司 | Advertising information exhibiting method and device |
| CN111080363A (en) * | 2019-12-19 | 2020-04-28 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement behavior monitoring method and device |
| CN111080363B (en) * | 2019-12-19 | 2023-09-29 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement behavior monitoring method and device |
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