CN101511055B - Method and device for delivering advertisement - Google Patents
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Abstract
An embodiment of the invention discloses a method for sending advertisement and a device thereof which relate to the communication field. The method and the device solve problems that a present sent mobile terminal advertisement has low reading rate and poor advertisement effect. The method can confirm a terminal user group matching with the advertisement content according with a corresponding relation between the terminal user characteristic information and the terminal user sign, and send the advertisement to the terminal user group.
Description
Technical Field
The present invention relates to the field of communications, and in particular, to a method and an apparatus for advertisement delivery.
Background
With the popularization of wireless mobile services, users increasingly utilize mobile terminals (such as mobile phones, PDAs, etc.) to process data services, mobile phones become a new type of working platform and entertainment platform, and mobile phone media will become an important means for ordinary people to obtain information in daily life. Therefore, the industry of transmitting advertisements by using mobile terminals such as mobile phones is increasingly applied.
At present, after a terminal user receives an advertisement, the reading rate is low, and the advertisement effect is poor.
Disclosure of Invention
The embodiment of the invention provides an advertisement putting method and device, which can improve the advertisement reading rate of a terminal user and enhance the advertisement effect.
In order to achieve the above purpose, the embodiment of the invention adopts the following technical scheme:
a method of advertisement delivery, comprising:
determining a terminal user group matched with the advertisement content according to the corresponding relation between the characteristic information of the terminal user and the user identification of the terminal user;
and delivering the advertisement to the terminal user group.
An advertisement delivery device comprising:
the user group determining unit is used for determining a terminal user group matched with the advertisement content according to the corresponding relation between the characteristic information of the terminal user and the user identification of the terminal user;
and the advertisement sending unit is used for delivering the advertisement to the terminal user group.
According to the advertisement delivery method and device provided by the embodiment of the invention, the terminal user group matched with the advertisement content is determined according to the corresponding relation between the characteristic information of the terminal user and the user identification of the terminal user, and the advertisement is delivered to the terminal user group. Therefore, the advertisement agent can put the advertisement to the terminal user group with demand according to the content of the advertisement, thereby improving the reading rate of the advertisement and enhancing the effect of advertisement putting.
Drawings
FIG. 1 is an architecture diagram of an advertisement delivery system according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating a method for delivering an advertisement according to an embodiment of the present invention;
FIG. 3 is a flowchart illustrating another advertisement delivery method according to an embodiment of the present invention;
FIG. 4 is a flowchart illustrating another advertisement delivery method according to an embodiment of the present invention;
FIG. 5 is a flowchart illustrating another advertisement delivery method according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of an advertisement delivery device according to an embodiment of the present invention.
Detailed Description
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.
First, briefly introducing the architecture diagram applied to the embodiment of the present invention, as shown in fig. 1, a Mobile terminal (MS, Mobile Station) is connected to a network through a GGSN (Gateway GPRS Support Node), the GGSN analyzes the flow of the MS access to obtain a URL (Uniform Resource Locator) of the MS, and after a long-term accumulation, the access requirement of the terminal user can be obtained, a correspondence between the URL and an access requirement Keyword is recorded in a URL Keyword Database (URL key Database, UKD), an advertisement delivery system extracts an IMSI (International Mobile Subscriber Identity) of the terminal user and corresponding URL information of a specific access from a log file, and extracts a correspondence between the URL and the access requirement Keyword from UKD to obtain a correspondence between the IMSI and the access requirement Keyword, and storing the obtained corresponding relation between the IMSI of the terminal user and the access requirement key word and the corresponding access times into a Data Warehouse (Data Warehouse). For the user Data in the Data warehouse, classification statistics is periodically performed through a Data Mining (DM) technology, a corresponding relationship between the IMSI information of the terminal user and the access requirement is determined according to a classification statistical result, and the corresponding relationship is stored in an SCD (Subscriber classification Database). In addition, CRM (customer relationship Management) is a database that stores registered customer information of end users in an existing network.
An Advertisement Agent (Ad Agent) can instruct a UAL (UBAS Access layer) to access the SCD and/or CRM through an ADMS (Advertisement Management Server) to search an access requirement and/or register a terminal user group of which the client information is matched with the Advertisement content, the UAL returns a search result to the ADMS, and the Advertisement Agent knows the search result through the ADMS. When the advertising agent decides to deliver the Advertisement to the searched end user group, the advertising agent instructs an ADF (Advertisement delivery Function) to deliver the Advertisement through the ADMS, and the ADF instructs an SMSC (Short Message Service Center) to send a Short Message Advertisement to the end users, or instructs an MMSC (multimedia Service Center) to send a multimedia Message Advertisement to the end users, or instructs a wap (wireless application Protocol Gateway) to deliver the Advertisement when the end users browse the web page.
Example one
An embodiment of the present invention provides an advertisement delivery method, as shown in fig. 2, the advertisement delivery method according to the embodiment of the present invention includes:
101. the advertisement delivery system determines a terminal user group matched with the advertisement content according to the corresponding relation between the characteristic information of the terminal user and the user identification of the terminal user;
the characteristic information may include access requirement information of the end user and/or registered customer information of the end user. The access demand information is obtained by the advertisement delivery system through classification and statistics according to URL information of data accessed by the terminal user, and the registration information of the terminal user can include information of the terminal user such as gender, age or occupation. The user identifier of the end user may be an IMSI or the like of the end user. In addition, the advertisement comprises a short message advertisement or a multimedia message advertisement or a wireless internet advertisement.
In addition, before determining the terminal user group matched with the advertisement content, the corresponding relationship between the access requirement information of the terminal user and the IMSI of the terminal user needs to be obtained, and the method for obtaining the corresponding relationship is described in detail later, and is not described herein again.
Here, the "advertisement delivery system" includes at least one network element in an existing network, such as GGSN, SMSC (Short Message Service Center), and the like, and may further include a newly added Database, and the like, such as a URL Keyword Database (UKD), and the like.
102. And the advertisement delivery system delivers the advertisement to the terminal user group.
According to the advertisement delivery method provided by the embodiment of the invention, the terminal user group matched with the advertisement content is determined according to the corresponding relation between the characteristic information of the terminal user and the international mobile user identification of the terminal user, and the advertisement is delivered to the terminal user group. Therefore, the advertisement agent can put the advertisement to the terminal user group with demand according to the content of the advertisement, thereby improving the reading rate of the advertisement and enhancing the effect of advertisement putting.
Example two
An embodiment of the present invention further provides an advertisement delivery method, as shown in fig. 3, including:
201. the advertisement delivery system acquires the corresponding relation between the access demand information of the terminal user and the international mobile subscriber identity of the terminal user.
Firstly, an advertisement delivery system acquires URL information accessed by a terminal user and IMSI of the terminal user according to access data of the terminal user.
The method specifically comprises the following steps: the GGSN of the advertisement delivery system has a Deep Packet Inspection (DPI) capability, and specifically, when receiving a service accessed by a terminal user, the GGSN performs DPI analysis on the service accessed by the terminal user to obtain URL information of the terminal user; especially, DPI analysis is performed on http (Hypertext Transfer Protocol) data flow of the terminal user, and URL information of a service accessed by the terminal user is obtained after 7-layer analysis is performed on the http data flow.
The advertisement delivery system records the analyzed URL information accessed by the terminal user, for example, the advertisement delivery system configures a memory specially used for storing the URL information accessed by the terminal user, stores the IMSI of the terminal user and the URL specifically accessed by the terminal user in a log file, and stores the log file in the memory. In addition, the time when the terminal user specifically accesses the URL may also be correspondingly stored in the log file.
When a terminal user is interested in a certain article or a certain kind of information, a large number of webpages related to the article or the kind of information are accessed, so that the article or the kind of information is the access requirement of the terminal user. For example, the terminal user is interested in the financial investment, and may access many web pages whose page contents are related to the financial investment, so that the access requirement of the terminal user is the financial investment.
Therefore, the advertisement delivery system can determine which categories the end user accesses according to the URLs by classifying the page contents corresponding to the URLs in advance, and can obtain the access requirements of the end user through medium-long term (such as 2 months) accumulated statistics. For example, the advertisement delivery system may determine that an end user's access needs are mobile phones if the advertisement delivery system finds that the end user has visited pages of the mobile phone category 70 times through cumulative statistics of a quarter.
Therefore, the advertisement delivery system can preset the corresponding relationship between the URL information and the access demand keywords, determine the access demand keywords corresponding to the URL information of the data accessed by the terminal user according to the corresponding relationship between the URL information and the access demand keywords, and classify and count the corresponding relationship between the IMSI of the terminal user and the access demand keywords through a data warehouse technology and a data mining technology, so as to obtain the corresponding relationship between the IMSI of the terminal user and the access demand.
The method specifically comprises the following steps: the advertisement delivery system stores the corresponding relation between the predefined URL and the access demand keyword in a database, and periodically updates the corresponding relation between the URL and the access demand keyword stored in the database. Here, the database may be UKD.
The advertisement delivery system extracts the IMSI of the terminal user and the corresponding specific access URL information from the log file, extracts the corresponding relation between the URL and the access requirement keyword from UKD, can obtain the corresponding relation between the IMSI and the access requirement keyword, and stores the obtained corresponding relation between the IMSI of the terminal user and the access requirement keyword and the corresponding access times into the data warehouse. And (3) performing classification statistics on the user data in the data warehouse regularly through a data mining technology, if the occurrence frequency of keywords corresponding to the service access of the terminal user is high within a certain specific time, such as a week, and if 50 times, establishing the corresponding relation between the IMSI information of the terminal user and the keywords, and storing the classification statistical result in the SCD.
In addition, when the log file also stores the time of the terminal user for specifically accessing the URL, the time of the terminal user for specifically accessing the URL can be stored in the data warehouse. Therefore, classification statistics can be carried out according to the specific URL access time, and the method is more time-efficient.
For example, when a certain terminal user frequently browses a sports-type web page and the terminal user accesses the sports-type web page, the advertisement delivery system determines that the access requirement keyword corresponding to the terminal user is "sports" according to the URL accessed by the terminal user and the corresponding relationship between the URL and the access requirement keyword. The advertisement delivery system stores the corresponding relation between the terminal user and the sport and the corresponding access times into a data warehouse. The advertisement delivery system may periodically count the number of accesses corresponding to "sports" by the end user stored in the data repository, and when the number of accesses exceeds a set range value (e.g., 50 times), or the number of accesses exceeds the number of accesses corresponding to other access keywords, the advertisement delivery system determines that the access requirement of the end user is "sports", and stores the statistical result in the SCD. In addition, if the advertisement delivery system not only stores the corresponding relationship between the terminal user and the "sports" and the corresponding access times in the data warehouse, but also stores the corresponding access time in the data warehouse, the advertisement delivery system may count the access times corresponding to the "sports" of the terminal user in the last month according to the access times and/or access times corresponding to the "sports" of the terminal user stored in the data warehouse, and when the access times exceed a set range value (e.g., 50 times) or the access times exceed the access times corresponding to other access keywords, the advertisement delivery system determines that the access demand of the terminal user in the last month has "sports", and stores the counted result in the SCD.
202. The advertisement delivery system determines a terminal user group matched with the advertisement content according to the corresponding relation between the access demand information of the terminal user and the international mobile user identification of the terminal user;
and the advertisement delivery system determines the terminal user group with the access requirement matched with the advertisement content according to the advertisement related information provided by the advertisement agent and the access requirement of the terminal user. The advertising delivery system may report statistics of the group of end users to the advertising agent, and the advertising agent may only view statistics, such as end user statistics that may be of interest to a particular product, while the end user's private registration information is kept confidential from the advertising agent. Thus, the advertising agent may decide to deliver different advertisements to different end user groups and whether to deliver the advertisement to the end user groups based on the statistics. If the advertisement agent decides to deliver the advertisement, the advertisement delivery system inputs instruction information and delivers the advertisement to the end user group according to the instruction information.
For example, an advertising agent determines that the access needs of potential customer objects are sports based on the advertisements placed. The method comprises the steps that an advertisement agent inputs advertisement related information that access requirements of client objects are moving to an ADMS of an advertisement delivery system, the ADMS of the advertisement delivery system can access an SCD through UAL, find a terminal user group with the access requirements being moving, report the number of users in the terminal user group to the advertisement agent, and the advertisement agent delivers advertisements to the terminal user group; further, if the number of end users matching the campaign is very large, the advertising agency may further narrow the keywords, such as further determining that the content of the advertisement is related to basketball, the ADMS of the advertising system obtains the group of end users related to the keyword "basketball", and reports the number of users in the group of end users to the advertising agency. After seeing the search result, the advertising agency determines the end user group as the target user group, and the advertising agency instructs the ADMS of the advertising system to send the advertisement to the end user group.
203. And the advertisement delivery system delivers the advertisement to the terminal user group.
For example, the ADMS of the advertisement delivery system instructs the ADF to deliver advertisements according to the instructions of the advertisement agent, and in the process, the ADMS sends the user information (such as IMSI and the like) of the target customer group to the ADF, and the ADF delivers advertisements to the end user group according to the end user group information.
In the embodiment of the present invention, the advertisement includes, but is not limited to, a short message advertisement, a multimedia message advertisement, or a wireless internet advertisement. Therefore, the ADF of the advertisement delivery system instructs the SMSC to send short message advertisements to these end users, or instructs the MMSC to send multimedia message advertisements to these end users, or instructs the WAPGW to deliver advertisements when these end users browse the web pages.
Moreover, the actual delivery of the advertisement information is operated by the operator, so the operator can also associate the targeted advertisement service with a tariff and the like, for example, a terminal user who customizes to receive the advertisement information can reduce a certain fee, or enjoy the color ring service free of charge, and the like. Therefore, the terminal user can obtain a certain preferential benefit to improve the enthusiasm for watching the advertisement and further improve the effect of the advertisement while providing useful advertisement information for the terminal user. And the operator can also take profit from it.
In the advertisement delivery method provided in the second embodiment of the present invention, a terminal user group matched with advertisement content is determined by obtaining a correspondence between access demand information of a terminal user and an international mobile user identifier of the terminal user and according to the correspondence between the access demand information of the terminal user and the international mobile user identifier of the terminal user, and the advertisement is delivered to the terminal user group. Therefore, the advertisement agent can put the advertisement to the terminal user group with demand according to the content of the advertisement, thereby improving the reading rate of the advertisement, enhancing the effect of putting the advertisement, saving the wireless network resource and reducing the cost of advertisement input.
EXAMPLE III
An embodiment of the present invention further provides an advertisement delivery method, as shown in fig. 4, the advertisement delivery method according to the embodiment of the present invention includes:
301. and the advertisement delivery system determines a terminal user group matched with the advertisement content according to the corresponding relation between the registered client information of the terminal user and the international mobile user identification of the terminal user.
CRM is a database that stores registered customer information of end users in the existing network. The ADMS of the advertising system can access the CRM through the UAL to obtain the registered customer information of the end user, such as age, gender and the like.
The method specifically comprises the following steps: and the advertisement agent sends the potential customer information of the pre-delivered advertisement to an advertisement delivery system, and the advertisement delivery system determines the terminal user data group in the user information database according to the information of the terminal user and sends the corresponding advertisement to the terminal user group. Further, if the advertisement agent considers that the number of the end user groups is large, the information of potential customers can be further determined according to the advertisement content and sent to the advertisement delivery system, and the advertisement delivery system further determines the end user groups according to the information of the end users and delivers the advertisements to the end user groups.
For example, the advertising agent determines that the potential client object is female according to the delivered advertisement, and the advertising agent inputs the advertisement related information of the client object being female to the ADMS of the advertisement delivery system. The ADMS of the advertisement delivery system can access the CRM through the UAL, search the female terminal user group with gender, report the number of users in the terminal user group to an advertisement agent, and deliver advertisements to the female terminal user group. Further, the advertising agent may modify the information related to the advertisement with reference to the number of users, such as modifying the potential customer target to a female under age a in consideration of cost factors. If the ADMS of the advertisement delivery system receives the modified advertisement related information, searching an end user group with age below A and female gender in the CRM, and reporting the number of users in the end user group to an advertisement agency. After seeing the search result, the advertising agency determines the end user group as the target user group, and the advertising agency instructs the ADMS of the advertising system to send the advertisement to the end user group.
302. The advertisement delivery system delivers the advertisement to the group of end users, with reference to step 203.
According to the advertisement delivery method provided by the third embodiment of the invention, the registered customer information of the terminal user is obtained, and the advertisement matched with the registered customer information is delivered to the terminal user according to the registered customer information of the terminal user. Therefore, the advertisement agent can put the advertisement to the terminal user group with demand according to the content of the advertisement, thereby improving the reading rate of the advertisement and enhancing the effect of advertisement putting. Meanwhile, wireless network resources can be saved, and the cost of advertisement investment is reduced.
Example four
An embodiment of the present invention further provides an advertisement delivery method, as shown in fig. 5, the advertisement delivery method according to the embodiment of the present invention includes:
401. the advertisement delivery system determines a terminal user group matched with the advertisement content according to the corresponding relation between the access demand of the terminal user and the international mobile user identification of the terminal user and the corresponding relation between the registered customer information of the terminal user and the international mobile user identification of the terminal user.
Wherein, reference step 201 is taken to obtain the corresponding relationship between the access requirement of the terminal user and the international mobile subscriber identity of the terminal user;
a step 202 of determining an end user group reference according to the corresponding relation between the access requirement of the end user and the international mobile user identification of the end user;
a step 301 of determining an end user group reference according to the corresponding relationship between the registered client information of the end user and the international mobile subscriber identity of the end user;
in this step, the terminal user group a may be determined according to the correspondence between the access requirement of the terminal user and the international mobile user identifier of the terminal user, and then the final terminal user group may be determined in the terminal user group a according to the correspondence between the registered client information of the terminal user and the international mobile user identifier of the terminal user; or the terminal user group B can be determined according to the corresponding relation between the access requirement of the terminal user and the international mobile user identification of the terminal user, and then the final terminal user group is determined in the terminal user group B according to the corresponding relation between the access requirement of the terminal user and the international mobile user identification of the terminal user; or the terminal user group matched with the advertisement content may be determined according to the corresponding relationship between the access requirement of the terminal user and the international mobile user identifier of the terminal user and the corresponding relationship between the registered customer information of the terminal user and the international mobile user identifier of the terminal user, and the specific implementation manner of the terminal user group is not limited in the embodiment of the present invention.
402. The advertisement delivery system delivers the advertisement to the group of end users, with reference to step 203.
According to the advertisement delivery method provided by the fourth embodiment of the invention, the terminal user group matched with the advertisement content is determined according to the corresponding relation between the access demand of the terminal user and the international mobile user identification of the terminal user and the corresponding relation between the registered customer information of the terminal user and the international mobile user identification of the terminal user, and the advertisement is delivered to the terminal user group. Therefore, the advertisement agent can put the advertisement to the terminal user group with demand according to the content of the advertisement, thereby improving the reading rate of the advertisement and enhancing the effect of advertisement putting. Meanwhile, wireless network resources can be saved, and the cost of advertisement investment is reduced.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program, which can be stored in a computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. The storage medium may be a magnetic disk, an optical disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), or the like.
EXAMPLE five
An embodiment of the present invention further provides an advertisement delivery device, as shown in fig. 6, the advertisement delivery device according to the embodiment of the present invention includes:
the user group determining unit 501 is configured to determine, according to the correspondence between the feature information of the end user and the user identifier of the end user, an end user group that matches the advertisement content. The characteristic information of the terminal user comprises the access requirement information of the terminal user and/or the registered customer information of the terminal user. The subscriber identity of the end user may be the IMSI of the end user. The advertisement includes but is not limited to a short message advertisement or a multimedia message advertisement or a wireless internet advertisement.
An advertisement sending unit 502, configured to deliver the advertisement to the end user group.
In addition, the advertisement delivery device further comprises a demand acquisition unit, which is used for acquiring the corresponding relation between the access demand information of the terminal user and the international mobile subscriber identity of the terminal user. In addition, the advertisement putting device also comprises an access information corresponding unit, a keyword corresponding unit and a demand corresponding unit. The access information corresponding unit is used for acquiring the uniform resource positioning information accessed by the terminal user and the international mobile subscriber identity of the terminal user according to the access data of the terminal user. And the keyword corresponding unit is used for acquiring the corresponding relation between the international mobile subscriber identity of the terminal user and the access requirement keyword according to the corresponding relation between the uniform resource positioning information and the access requirement keyword. The requirement corresponding unit is used for carrying out classification statistics on the corresponding relation between the international mobile subscriber identity of the terminal user and the access requirement keyword to obtain the corresponding relation between the international mobile subscriber identity of the terminal user and the access requirement.
In addition, the user group determining unit 501 further includes an information receiving subunit and a user group matching subunit. The information receiving subunit is used for receiving the access requirement information matched with the advertisement content. And the user group matching subunit is used for acquiring the terminal user group matched with the received access demand information according to the corresponding relation between the access demand information of the terminal user and the user identification of the terminal user.
Or the information receiving subunit is configured to receive the information of the registered client matching the advertisement content. And the user group matching subunit is used for acquiring the terminal user group matched with the received registered client information according to the corresponding relation between the registered client information of the terminal user and the user identification of the terminal user.
Or the information receiving subunit is used for receiving the access requirement information and the registered customer information matched with the advertisement content. And the user group matching subunit is used for acquiring the terminal user group matched with the received access requirement information and the received registered client information according to the corresponding relation between the access requirement information of the terminal user and the user identification of the terminal user and the corresponding relation between the registered client information of the terminal user and the user identification of the terminal user.
According to the advertisement delivery device provided by the embodiment of the invention, the terminal user group matched with the advertisement content is determined according to the corresponding relation between the characteristic information of the terminal user and the international mobile user identification of the terminal user, and the advertisement is delivered to the terminal user group. Therefore, the advertisement agent can put the advertisement to the terminal user group with demand according to the content of the advertisement, thereby improving the reading rate of the advertisement and enhancing the effect of advertisement putting. Meanwhile, wireless network resources can be saved, and the cost of advertisement investment is reduced.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (6)
1. An advertisement delivery method, comprising:
acquiring uniform resource positioning information accessed by a terminal user and a user identifier of the terminal user according to access data of the terminal user;
establishing a corresponding relation between a user identifier of the terminal user and an access requirement keyword according to a preset corresponding relation between uniform resource positioning information and the access requirement keyword, the obtained uniform resource positioning information accessed by the terminal user and the user identifier of the terminal user;
classifying and counting the corresponding relation between the user identification of the terminal user and the access requirement keyword to establish the corresponding relation between the user identification of the terminal user and the access requirement;
acquiring the corresponding relation between the access requirement information of the terminal user and the user identification of the terminal user;
determining a terminal user group matched with the advertisement content according to the corresponding relation between the characteristic information of the terminal user and the user identification of the terminal user; the characteristic information of the terminal user is the access requirement information of the terminal user, or the access requirement information of the terminal user and the registered customer information;
and delivering the advertisement to the terminal user group.
2. The method of claim 1, wherein the performing classification statistics on the correspondence between the user identifier of the end user and the access requirement keyword comprises:
and carrying out classification statistics on the corresponding relation between the user identification of the terminal user and the access requirement keyword according to the access times and/or the access time of the terminal user.
3. The method of claim 1 or 2, wherein when the characteristic information of the end user is the access requirement information of the end user, the determining the end user group matched with the advertisement content according to the corresponding relationship between the characteristic information of the end user and the user identifier of the end user comprises:
receiving access requirement information matched with the advertisement content;
and determining a terminal user group matched with the access demand information according to the corresponding relation between the access demand information of the terminal user and the user identification of the terminal user.
4. The method of claim 1 or 2, wherein when the characteristic information of the end user is the access requirement information of the end user and the information of the registered customer of the end user, the determining the end user group matched with the advertisement content according to the corresponding relationship between the characteristic information of the end user and the user identifier of the end user comprises:
receiving access requirement information and registered customer information matched with the advertisement content;
and determining a terminal user group matched with the access demand information and the registered customer information according to the corresponding relation between the access demand information of the terminal user and the user identification of the terminal user and the corresponding relation between the registered customer information of the terminal user and the user identification of the terminal user.
5. An advertisement delivery device, comprising:
the access information corresponding unit is used for acquiring uniform resource positioning information accessed by the terminal user and the user identification of the terminal user according to the access data of the terminal user;
a keyword corresponding unit, configured to obtain a corresponding relationship between a user identifier of the terminal user and an access demand keyword according to a corresponding relationship between uniform resource positioning information and the access demand keyword;
the requirement corresponding unit is used for carrying out classified statistics on the corresponding relation between the user identification of the terminal user and the access requirement keyword to obtain the corresponding relation between the user identification of the terminal user and the access requirement;
the system comprises a demand acquisition unit, a request processing unit and a processing unit, wherein the demand acquisition unit is used for acquiring the corresponding relation between the access demand information of a terminal user and the user identification of the terminal user;
the user group determining unit is used for determining a terminal user group matched with the advertisement content according to the corresponding relation between the characteristic information of the terminal user and the user identification of the terminal user; the characteristic information of the terminal user is the access requirement information of the terminal user, or the access requirement information of the terminal user and the registered customer information;
and the advertisement sending unit is used for delivering the advertisement to the terminal user group.
6. The advertisement delivery apparatus according to claim 5, wherein the user group determination unit comprises:
the information receiving subunit is used for receiving the access requirement information matched with the advertisement content;
the user group matching subunit is used for acquiring the terminal user group matched with the received access demand information according to the corresponding relation between the access demand information of the terminal user and the user identification of the terminal user;
or,
the information receiving subunit is used for receiving the access requirement information and the registered client information matched with the advertisement content;
and the user group matching subunit is used for acquiring the terminal user group matched with the received access requirement information and the received registered client information according to the corresponding relation between the access requirement information of the terminal user and the user identification of the terminal user and the corresponding relation between the registered client information of the terminal user and the user identification of the terminal user.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105989004A (en) * | 2015-01-27 | 2016-10-05 | 阿里巴巴集团控股有限公司 | Information releasing pretreatment method and device |
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-
2009
- 2009-02-19 CN CN2009100781664A patent/CN101511055B/en not_active Expired - Fee Related
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| CN111262871B (en) * | 2020-01-19 | 2022-04-29 | 每日互动股份有限公司 | Data processing method and device and storage medium |
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