CN102004993A - Information push method and system - Google Patents
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Abstract
The invention provides an information push method and an information push system. The method comprises the following steps of: acquiring user data from various databases and network elements of an operator and storing in a user characteristic library; screening a matched push object from the user characteristic library according to a set push condition; and pushing the information to the push object according to a set trigger condition. The user characteristic library is established and maintained through the user data mastered by the operator per se, user groups are subdivided according to user characteristics, and the fine information push is carried out.
Description
Technical field
The present invention relates to the information push field, particularly utilize the distinctive user data of operator to carry out the method and system of information push.
Background technology
In recent years, mass-sending advertisement information by short message to the cellphone subscriber has become advertiser's releasing advertisements or operator to carry out professional a kind of conventional means of promoting.Yet because the excessive use and the improper use of this method, such small advertisement has caused user's dislike, the advertising results that are difficult to obtain.In order to improve this situation, some manufacturers and dealer begin to be conceived to study at user's interest hobby and the focus message push method that becomes more meticulous, the extensive style marketing method that changes in the past is a marketing method meticulous, the segmentation customer group, reduce refuse messages on the one hand, also reduced cost of marketing on the other hand.
For example, Huawei Company has proposed a kind ofly by obtaining the user click information of advertisement to be divided into different interest group with the user, at the patent of different interest group active push personalized advertisements.For example, company of Tengxun proposed a kind of according to the used search key of user combination infer that the point-of-interest that the user carries out the meticulous push method of advertisement.
Summary of the invention
The present invention proposes information-pushing method and system.A user characteristics storehouse is created and safeguarded to the user data that utilizes operator itself to be grasped, according to the user characteristics segmentation customer group and the information push that becomes more meticulous.
According to an aspect of the present invention, propose information-pushing method, may further comprise the steps: from the types of databases of operator and network element, gather out user data and deposit the user characteristics storehouse in; From the user characteristics storehouse, filter out the propelling movement object of coupling according to the pushing condition of setting; Carry out information push according to the trigger condition of setting to pushing object.
Further, from the types of databases of operator and network element, gather out the operation that user data deposits the user characteristics storehouse in, may further comprise the steps: gather out user data according to the collection period of setting from the types of databases of operator and network element and deposit the user characteristics storehouse in, the user data of being gathered is an identification marking with the phone number in the user characteristics storehouse.
Further, user data comprises one of following at least: age of user, sex, company size, affiliated industry, the location information data of sub-district, mobile subscriber place, the status information data of user's busy-idle condition, type of user terminal.
Further, pushing condition is disposed by operator, filters out the propelling movement object of coupling from the user characteristics storehouse according to the pushing condition of setting; Perhaps set pushing condition, and from the user characteristics storehouse of operator, filter out the propelling movement object of coupling according to pushing condition by CP/SP.
According to an aspect of the present invention, propose information transmission system, comprising: data acquisition module, from the types of databases of operator and network element, gather out user data and deposit the user characteristics storehouse in; Push the object configuration module, from the user characteristics storehouse, filter out the propelling movement object of coupling according to the pushing condition of setting; The service trigger module is carried out information push according to the trigger condition of configuration to pushing object.
Further, data acquisition module is gathered user data according to the collection period of setting, and the user data of being gathered is an identification marking with the phone number in the user characteristics storehouse.
Further, user data comprises one of following at least: age of user, sex, company size, affiliated industry, the location information data of sub-district, mobile subscriber place, the status information data of user's busy-idle condition, type of user terminal.
Further, pushing condition is disposed by operator, filters out the propelling movement object of coupling from the user characteristics storehouse according to the pushing condition of setting; Perhaps set pushing condition, and from the user characteristics storehouse of operator, filter out the propelling movement object of coupling according to pushing condition by CP/SP.
Further, it is one of following at least that information transmission system also comprises: the message management module, and leading subscriber editor or message text of uploading and picture, and message content examined; Data translation and excavation module are translated into the external user recognition data with the user data in the user feature database; The information push feedback module, feedback information pushes the result.
Further, push the object configuration module and also revise pushing condition according to the feedback result of information push feedback module; And/or the service trigger module is also revised trigger condition according to the feedback result of information push feedback module.
A user characteristics storehouse is created and safeguarded to the user data that the present invention is grasped according to operator itself, according to the user characteristics segmentation customer group information push that becomes more meticulous.The objective of the invention is, in the specific region, special time, to specific mobile subscriber's pocket transmission information specific.The present invention's common relatively extensive style message propelling movement mode has following advantage: reduce refuse messages quantity in the net, reduce invalid cost of marketing, reduce user's degree of dislike etc.The existing relatively accurate supplying system of the present invention has following advantage: effectively utilize the existing user characteristic data of operator, user characteristic data comprehensively, the user of native system can be according to the eurypalynous user characteristic data lock onto target customer group that lays down a regulation, so the result is more reliable.In addition, the invention provides message propelling movement effect feedback function helps the user of native system to improve pushing condition, trigger condition realization closed loop according to the result.
Description of drawings
Accompanying drawing described herein is used to provide further understanding of the present invention, constitutes a part of the present invention, and illustrative examples of the present invention and explanation thereof are used to explain the present invention, does not constitute improper qualification of the present invention.In the accompanying drawings:
Fig. 1 is an information-pushing method process flow diagram of the present invention.
Fig. 2 is system architecture of the present invention and main external interface synoptic diagram.
Fig. 3 is the system architecture of another embodiment of the present invention.
Fig. 4 is the synoptic diagram of the specific embodiment of the invention.
Embodiment
What Fig. 1 described is basic flow sheet of the present invention.The relevant information that the present invention gathers the mobile subscriber deposits the user characteristics storehouse in, filters out the propelling movement object by the pushing condition of setting from the user characteristics storehouse, and sends note or multimedia message to pushing object.
To be specifically described realization flow below, may further comprise the steps:
In step 101, from the types of databases of operator and network element, gather out the distinctive user data of operator and deposit the user characteristics storehouse in.
User data comprises age of user, sex etc. (at public client) or company size, the affiliated industry data of opening an account substantially such as (at the clients of government and enterprises); The location information data that comprises sub-district, mobile subscriber place; The status information data that comprises user's busy-idle condition; The end message data that comprise type of user terminal, ability; Comprise the telephone expenses data of the of that month consumption of the user amount of money etc.
In step 102, from the user characteristics storehouse, filter out the propelling movement object of coupling according to the pushing condition of setting.Pushing condition can also can allow CP/SP to be provided with by operator's configuration.
In step 103, carry out information push to pushing object according to the trigger condition of setting.Such as, operator can only push the advertisement information of the PTT service package of operator to the terminal of supporting PTT (PUSH TO TALK) function, can be by the mode of note or multimedia message.CP/SP also can be only to the potential user group releasing advertisements message of coupling etc.
Based on above-mentioned flow process of the present invention, realized becoming more meticulous and service propelling targetedly according to the particular group of screening.Operator and SP can carry out types of applications: push commonweal information, cell notification, advertising message etc., the user that allowing needs obtains the service that needs, and reduces refuse messages, promotes user experience.The present invention can carry out more accurate information push, has promoted the validity of information push.
Fig. 2 is the interface synoptic diagram of system architecture of the present invention and main external system.The interface of native system and external system mainly contains two classes, and a class is used to gather user data, and the another kind of trigger message that is used for pushes.
Data acquisition module is gathered out the distinctive user data of operator and is deposited the user characteristics storehouse in from the types of databases of operator and network element.Data acquisition module has data analysis and pre-service ability, can extract required data from the types of databases of operator and network element.Corresponding different database and the configurable different collection period of network element, for example: the user who obtains from the CRM information of opening an account generally can real-time change, and configurable collection period is 1 month.Table 1 is collection period configuration signal.
The user characteristics storehouse is the core place of native system, the user data that the internal storage native system collects from the associated external system.User data is divided into more new portion of real-time update part and non real-time.Wherein real-time update partly is mainly: the user's characteristic information that positional information, busy-idle condition etc. can change in real time.Non real-time more new portion comprises: user basic information such as user's sex, age, and data such as customer consumption ability, end message.User data is an identification marking with MDN (phone number) in database.Table 2 is given an example for user data, and the user data in the actual database can include but are not limited to characteristic listed in the table.
Table 1 system acquisition cycle example
Table 2 user data example
Push the object configuration module: the propelling movement object that from the user characteristics storehouse, filters out coupling according to the pushing condition of setting.This module can independently be provided with required pushing condition and correspond to the propelling movement object for the user of native system.For example, " Yaohan commercial circle working lunch " customer group by name of an advertisement businessman definable, pushing condition is set is: be positioned at present Yaohan zone, work place in the Yaohan zone, the age is in 25-55 year, and the service trigger time is set is 11:00 at noon every day.The native system user can be many pushing conditions of a customer group definition, but synchronization has only one to be effective.
The service trigger module: this module and information gateway/integrated service access platform interface, carry out information push according to the trigger condition of configuration to pushing object.User configured trigger condition can be: according to Time Triggered, as 11:00 every day, or according to customer location change triggering, enter certain zone etc. as the user.
In addition, as shown in Figure 3, it is one of following at least that system architecture of the present invention can also comprise:
The message management module: this module is used for leading subscriber editor or message text of uploading and picture, also message content is examined simultaneously, in order to avoid the user sends illegal contents.The native system user can be a customer group and defines a plurality of message, and can be divided into two kinds of short message mode and multimedia message modes.When triggering business, the terminal ability information of inquiring user only is the message that the terminal transmission MMS format of multimedia message ability is arranged.
Data translation and excavation module: some data need be understood and use through translating the external user (CP/SP) that just can be convenient to native system in the user feature database.For example, the positional information that acquisition module collected is Location Area Identification and cell ID, needs to translate into geographical location information by this module.In addition, this module is also finished some simple data mining work, for example, passes in and out certain zone when certain user fixes sooner or later to five on every Mondays, and this module can be that the work place is in certain zone with this customer ID.In addition, the notebook data storehouse also can be opened to other related systems and utilize or further data mining owing to collected a large number of users characteristic information.
The information push feedback module: for some application scenarios, the native system effect that awareness information pushes of having an opportunity, this module is used for the effect quality is fed back.For example, the note when operator to certain customer group propelling movement propaganda 3G online set meal, the user has ordered this set meal at last.According to the feedback result of information push feedback module, push the object configuration module and can also revise pushing condition, and/or the service trigger module can also be revised trigger condition according to feedback result.In addition, this module also is responsible for circulating a notice of to carry out altogether how many times message to the native system user and is pushed, and has hit information such as how many users at every turn.
Accounting module: once carried out number of times that message pushes and quantity etc. according to the user, and chargeed.
System management module: realize basic system management function, as user right setting, Password Management etc.
Door: the user can land native system by door, carries out operations such as pushing condition configuration, message editing.
Below in conjunction with Fig. 4, by specific embodiment, the present invention is further described.
First embodiment, advertisement businessman carries out the advertisement pushing scene:
Advertisement businessman lands door, one new customer group is set, by name " Yaohan commercial circle working lunch ", the pushing condition of setting for be positioned at present Yaohan zone, work place in the Yaohan zone, the age is in 25-55 year, and the service trigger time is set is 11:00 at noon every day.In addition, advertisement businessman has also edited short message, and content provides the up-to-date favor information in the dining room of working lunch for some Yaohan zones.
First triggered time point after the received letter of acceptance, database of system queries is included into this customer group with qualified user.
Customer group that native system generates this inquiry (with the form of user MDN tabulation) and default content of short message are issued external system such as information gateway.
All users that information gateway relates in user list send message.
The targeted customer receives short message, feels very practical.Desirable advertising results have been received by advertiser.
Second embodiment, operator have the business marketing scene by oneself:
Operator lands door, and a new customer group is set, by name " XX multimedia message set meal targeted customer ", pushing condition be set be the age 25-35 year, terminal capability for supporting multimedia message, consume by the telecommunication service moon greater than 50 yuan, and the triggered time is set is 20 days every month.In addition, the provider customer has also edited short message, and content is the brief introduction of this set meal and handles method.
First triggered time point after the received letter of acceptance, database of system queries is included into this customer group with qualified user.
Customer group that native system generates this inquiry (with the form of user MDN tabulation) and default content of short message are issued external system such as information gateway.
All users that information gateway relates in user list send message.
The targeted customer receives short message, and wherein certain customers have ordered this business.
Inferior month, native system inquiry sent the service order information of each user in the user list of information, found that certain customers have ordered this business.
The user that native system is ordered success does simple data analysis, summarizes successfully common feature.
Operator lands door, checks the information push effect.Native system feedback message marketing success ratio, for example 10%, and feed back successful user's common feature, the user that success is ordered has 80% to be the women.
Pushing condition is revised by operator, and increasing sex is woman's qualifications.Repeat above operation, find the marketing upgrading success rate to 16% of message.
The present invention is from the angle of operator, the user data that utilizes operator itself the to be grasped propelling movement that becomes more meticulous.The user data of being grasped more comprehensively, more accurate, can carry out more accurate information push, promoted the validity of information push.In addition, the present invention has also further promoted the efficient of information push owing to have more specific aim.
Will be understood that in one embodiment, the method step of being discussed is to be carried out by (one or more) suitable processor that execution is stored in processing (the being computing machine) system of the instruction (code segment) in the memory storage.Also will understand, the present invention is not limited to any specific implementation or programming technique, and the present invention can realize that the technology of function as described herein realizes with any suitable being used to.The present invention is not limited to any specific programming language or operating system.Thereby as what one skilled in the art will appreciate that, embodiments of the invention can be implemented as method, such as the such device of isolated plant, such as the such device of data handling system, perhaps bearing medium, for example computer program.The bearing medium carrying is used for one or more computer-readable code sections of control processing system implementation method.Therefore, aspect of the present invention can be taked method, pure hardware embodiment, pure software embodiment or combine the form of the embodiment of software and hardware aspect.In addition, the present invention can take to carry the form of the bearing medium (for example computer program on the computer-readable recording medium) of the computer readable program code section that is included in the medium.Can use any suitable computer-readable medium, comprising such as disk or the such magnetic storage apparatus of hard disk, perhaps such as the such optical storage media of CD-ROM.
As conclusion, should notice that those skilled in the art will be apparent to make many variations and modification to preferred embodiment, and not break away from principle of the present invention in fact describing in detail.This variation and modification are included within the described scope of the present invention of appended claims.
Claims (10)
1. information-pushing method may further comprise the steps:
From the types of databases of operator and network element, gather out user data and deposit the user characteristics storehouse in;
From the user characteristics storehouse, filter out the propelling movement object of coupling according to the pushing condition of setting;
Carry out information push according to the trigger condition of setting to pushing object.
2. according to the described information-pushing method of claim 1, wherein, from the types of databases of operator and network element, gather out the operation that user data deposits the user characteristics storehouse in, may further comprise the steps:
Gather out user data according to the collection period of setting from the types of databases of operator and network element and deposit the user characteristics storehouse in, the user data of being gathered is an identification marking with the phone number in the user characteristics storehouse.
3. according to claim 1 or 2 described information-pushing methods, wherein:
It is one of following that user data comprises at least: age of user, sex, company size, affiliated industry, the location information data of sub-district, mobile subscriber place, the status information data of user's busy-idle condition, type of user terminal.
4. according to claim 1 or 2 described information-pushing methods, wherein:
Pushing condition is disposed by operator, filters out the propelling movement object of coupling from the user characteristics storehouse according to the pushing condition of setting; Perhaps set pushing condition, and from the user characteristics storehouse of operator, filter out the propelling movement object of coupling according to pushing condition by CP/SP.
5. information transmission system comprises:
Data acquisition module is gathered out user data and is deposited the user characteristics storehouse in from the types of databases of operator and network element;
Push the object configuration module, from the user characteristics storehouse, filter out the propelling movement object of coupling according to the pushing condition of setting;
The service trigger module is carried out information push according to the trigger condition of configuration to pushing object.
6. according to the described information transmission system of claim 5, wherein:
Data acquisition module is gathered user data according to the collection period of setting, and the user data of being gathered is an identification marking with the phone number in the user characteristics storehouse.
7. according to claim 5 or 6 described information transmission systems, wherein:
It is one of following that user data comprises at least: age of user, sex, company size, affiliated industry, the location information data of sub-district, mobile subscriber place, the status information data of user's busy-idle condition, type of user terminal.
8. according to claim 5 or 6 described information transmission systems, wherein:
Pushing condition is disposed by operator, filters out the propelling movement object of coupling from the user characteristics storehouse according to the pushing condition of setting; Perhaps set pushing condition, and from the user characteristics storehouse of operator, filter out the propelling movement object of coupling according to pushing condition by CP/SP.
9. according to claim 5 or 6 described information transmission systems, also comprise one of following at least:
The message management module, leading subscriber editor or message text of uploading and picture, and message content examined;
Data translation and excavation module are translated into the external user recognition data with the user data in the user feature database;
The information push feedback module, feedback information pushes the result.
10. according to the described information transmission system of claim 9, wherein:
Push the object configuration module and also revise pushing condition according to the feedback result of information push feedback module; And/or
The service trigger module is also revised trigger condition according to the feedback result of information push feedback module.
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