CN105577815A - Delivery method and delivery system of reading precise delivery system and processor - Google Patents
Delivery method and delivery system of reading precise delivery system and processor Download PDFInfo
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- CN105577815A CN105577815A CN201610005526.8A CN201610005526A CN105577815A CN 105577815 A CN105577815 A CN 105577815A CN 201610005526 A CN201610005526 A CN 201610005526A CN 105577815 A CN105577815 A CN 105577815A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The invention relates to a delivery method of a reading precise delivery system. The method comprises following steps: obtaining user information through a terminal; carrying out data analysis to the user information, determining types and preferences of users, setting user feature tags for the users according to the types and the preferences of the users; carrying out structured processing to omnimedia information according to the user feature tags, thus obtaining reading information corresponding to the user feature tags; and pushing the reading information to the users according to the user feature tags. The method, the system and the processor of the invention are advantaged by that the reading preference information of the users are obtained through analyzing the reading behaviors of the users, further targeted precise content delivery is carried out; the reading preferences of the users are precisely grasped through continuously updating the data; and individual digital content services are provided to the users.
Description
Technical field
The present invention relates to a kind of read accurate delivery system delivering method and delivery system and processor.
Background technology
Nowadays, entered the data explosive epoch, people want the information more next moon difficulty finding oneself to need in the data of magnanimity.Although search engine becomes the preferred approach finding target information, when user and indefinite oneself demand or their demand be difficult to state with keyword time, search engine just can not meet the demand of user to INFORMATION DISCOVERY.Accurate delivery is exactly centered by the demand of user, and the information resources of user's actual needs, interested information resources and the potential information resource that may need are pushed to a kind of method of service of user in the suitable time by suitable mode.
At present, main information pushing pattern mainly comprises mobile phone short message service, WAP page service, client-side program service and mobile device Borrowing Service.
(1) mobile phone short message service.Mobile phone short message service can be that automatically to be generated by delivery services platform also can be that user independently customizes the lower information formed, in order to introduce the corresponding functions such as service platform overview, COS, personal information checking, time alarm to user.Mobile phone short message service is not high to the equipment requirement of user terminal, and the user scope therefore covered is extensive.But because SMS has considerable restraint in propelling movement number of words and resource format, can only be used for pushing the information of some reminder announced classes, be belong to more elementary Information Push Service.
(2) WAP page service.WAP is the abbreviation of WAP (wireless application protocol), a kind of application protocol standard realizing mobile phone and be combined with the Internet, and WAP is whole world unification and open standard.By WAP technology, user by information resources a large amount of on the mobile terminal network visitings such as mobile phone, can also enjoy all kinds of services that network provides.But immature due to technology, can not provide reading service in full by WAP page service, user only can obtain the essential information of digital content.That is, WAP service still cannot meet the demand of user's read electronic document whenever and wherever possible.
(3) client-side program service.Client-side program is mounted in a software product on the mobile terminals such as smart mobile phone, it is the same with the software program on computer, normally be presented on mobile terminal screen with the pattern of an icon, but icon is one behind integrates the application delivering platform service and function.User can download voluntarily, installs and delete.User except all information that can obtain mobile phone short message and WAP page and can provide, can also browse digital resource in full by client-side program.
In recent years, along with development and the change of publishing market, reader more and more came into one's own.But the basic configuration of this " publishing house's production content, readers' preference content " does not become.Traditional publication society thinks that business dabbles scope extensively, provides content just can obtain reader more, wins interests.Therefore provide a kind of service of content packaging formula, attempt to meet maximum readers substantially with the set of various article, this just causes its service provided too wide in range, can not better meet the requirement of different estate, Different periods, different reader.
Be product-centered for current traditional publication enterprise major part, be difficult to the reading requirement day by day changed meeting reader, and information explosion produces the puzzlement that countless junk information and garbage bring to the reading needs of reader.
Summary of the invention
For the weak point existed in the problems referred to above, the invention provides a kind of read accurate delivery system delivering method and delivery system and processor.
For achieving the above object, the invention provides a kind of delivering method reading accurate delivery system, the method comprises the following steps:
Step 101: obtain user profile by terminal;
Step 102: carry out data analysis to user profile, determines the classification of user, hobby, arranges user characteristics label according to the classification of user, hobby for user;
Step 103, according to described user characteristics label, carries out structuring process to full media information, obtains the reading information of corresponding described user characteristics label;
Step 104: according to user characteristics label, pushes described reading information to user.
Further improve as the present invention, described user profile comprises: the sex of user, age, region, surf time and/or reading content.
Further improve as the present invention, content collecting and editing system gathers full media information; The full media information gathered is carried out structuring processing by structuring processing platform, forms structural data; Knowledge base platform is split by knowledge or Knowledge Reorganizing provides the reading information of corresponding different user; The user preference that user behavior statistical module and user behavior excavate module corresponding to described user characteristics label is analyzed, and analysis result is fed back to knowledge base platform.
Further improve as the present invention, described step 104 comprises: intelligently pushing module obtains reading information corresponding to user characteristics label, and pushes described reading information to the user of correspondence described user characteristics label.
The accurate delivery system of a kind of reading, comprising:
Acquisition module, for obtaining user profile by terminal;
Analysis module, for carrying out data analysis to user profile, determines the classification of user, hobby, arranges user characteristics label according to the classification of user, hobby for user;
Processing module, for according to described user characteristics label, carries out structuring process to full media information, obtains the reading information of corresponding described user characteristics label;
Pushing module, for according to user characteristics label, pushes described reading information to user.
Further improve as the present invention, content is gathered and edited unit, for gathering full media information; Structuring machining cell, for the full media information gathered is carried out structuring processing, forms structural data;
Repository unit, for be split by knowledge or Knowledge Reorganizing provides the reading information of corresponding different user, and sets up the corresponding relation of described user characteristics label and described reading information;
Customer analysis unit, analyzes for the user preference corresponding to described user characteristics label, and analysis result is fed back to repository unit.
Further improve as the present invention, the first acquiring unit, for obtaining user characteristics label; Second acquisition unit, for obtaining corresponding reading information according to described user characteristics label; Push unit, for pushing described reading information to the user of correspondence described user characteristics label.
Further improve as the present invention, also comprise physical layer framework, described physical layer framework mode is:
Represent layer, operation layer, basal layer and matching system;
Describedly represent a layer counterpart terminal;
Described operation layer comprises user behavior statistical module, user behavior excavates module, intelligently pushing module, content collecting and editing system, structuring processing platform, knowledge base; User behavior statistical module, user behavior excavate module, intelligently pushing module, content collecting and editing system, structuring processing platform, knowledge base;
Described basal layer comprises data standard, data exchange standard, data interchange platform and shared data bank;
Described matching system comprises other platform interface, payment system and terminal interface.
Carry out a processor for text-processing according to user preferences, comprising:
Acquiring unit, for obtaining user characteristics label;
Content is gathered and edited unit, for gathering full media information;
Structuring machining cell, for the full media information gathered is carried out structuring processing, forms structural data;
Repository unit, for be split by knowledge or Knowledge Reorganizing provides the reading information of corresponding different user, and sets up the corresponding relation of described user characteristics label and described reading information;
Customer analysis unit, analyzes for the user preference corresponding to described user characteristics label, and analysis result is fed back to repository unit.
Beneficial effect of the present invention is: by analyzing the reading behavior of user, obtain user and read preference information, and then carry out the accurate delivery of content targetedly, by continuous Data Update, grasp the reading preference of user accurately, for user provides personalized digital content services.
Accompanying drawing explanation
Fig. 1 is a kind of structured flowchart reading accurate delivery system of the present invention.
Fig. 2 is a kind of delivering method flow chart reading accurate delivery system of the present invention.
Fig. 3 is a kind of technological service modeling process chart reading accurate delivery system of the present invention.
Fig. 4 is a kind of flow chart of steps of reading accurate delivery system of the present invention.
Embodiment
As shown in Figure 1, a kind of delivering method reading accurate delivery system described in the embodiment of the present invention, the method comprises the following steps:
Step 101: obtain user profile by terminal;
Step 102: carry out data analysis to user profile, determines the classification of user, hobby, arranges user characteristics label according to the classification of user, hobby for user;
Step 103, according to described user characteristics label, carries out structuring process to full media information, obtains the reading information of corresponding described user characteristics label;
Step 104: according to user characteristics label, pushes described reading information to user.
Described user profile comprises: the sex of user, age, region, surf time and/or reading content.
Content collecting and editing system gathers full media information;
The full media information gathered is carried out structuring processing by structuring processing platform, forms structural data;
Knowledge base platform is split by knowledge or Knowledge Reorganizing provides the reading information of corresponding different user;
The user preference that user behavior statistical module and user behavior excavate module corresponding to described user characteristics label is analyzed, and analysis result is fed back to knowledge base platform.
Described step 104 comprises: intelligently pushing module obtains reading information corresponding to user characteristics label, and pushes described reading information to the user of correspondence described user characteristics label.
The accurate delivery system of a kind of reading, comprising:
Acquisition module, for obtaining user profile by terminal;
Analysis module, for carrying out data analysis to user profile, determines the classification of user, hobby, arranges user characteristics label according to the classification of user, hobby for user;
Processing module, for according to described user characteristics label, carries out structuring process to full media information, obtains the reading information of corresponding described user characteristics label;
Pushing module, for according to user characteristics label, pushes described reading information to user.
Content is gathered and edited unit, for gathering full media information;
Structuring machining cell, for the full media information gathered is carried out structuring processing, forms structural data;
Repository unit, for be split by knowledge or Knowledge Reorganizing provides the reading information of corresponding different user, and sets up the corresponding relation of described user characteristics label and described reading information;
Customer analysis unit, analyzes for the user preference corresponding to described user characteristics label, and analysis result is fed back to repository unit.
First acquiring unit, for obtaining user characteristics label;
Second acquisition unit, for obtaining corresponding reading information according to described user characteristics label;
Push unit, for pushing described reading information to the user of correspondence described user characteristics label.
Also comprise physical layer framework, described physical layer framework mode is:
Represent layer, operation layer, basal layer and matching system;
Describedly represent a layer counterpart terminal;
Described operation layer comprises user behavior statistical module, user behavior excavates module, intelligently pushing module, content collecting and editing system, structuring processing platform, knowledge base; User behavior statistical module, user behavior excavate module, intelligently pushing module, content collecting and editing system, structuring processing platform, knowledge base;
Described basal layer comprises data standard, data exchange standard, data interchange platform and shared data bank;
Described matching system comprises other platform interface, payment system and terminal interface.
Carry out a processor for text-processing according to user preferences, comprising:
Acquiring unit, for obtaining user characteristics label;
Content is gathered and edited unit, for gathering full media information;
Structuring machining cell, for the full media information gathered is carried out structuring processing, forms structural data;
Repository unit, for be split by knowledge or Knowledge Reorganizing provides the reading information of corresponding different user, and sets up the corresponding relation of described user characteristics label and described reading information;
Customer analysis unit, analyzes for the user preference corresponding to described user characteristics label, and analysis result is fed back to repository unit.
User model: user model can capture user's request and point of interest, and the interest of record and leading subscriber, describe the potential interest of user and demand.
Intelligent agent: the accurate input service that intelligent proxy system carries out supplements carried out service of precisely throwing in by user model one is a kind of dynamic Information Push Service.Intelligent proxy system can be followed the tracks of on one's own initiative, counting user behavior, analyzes user's request, and retrieves according to user's request digital content resource, mate, filters and arrange, final result is pushed to user terminal.
User social contact network of personal connections: structure user social contact network is exactly the expenditure from strengthening user and user interaction, allows more user add to come in, carries out sharing interchange, and become the user reading accurate delivery system.
Knowledge Database: the core of reading accurate delivery system is the blocks of knowledge comprised in knowledge base, this is the basis providing knowledge and information service to user.It usually comprise digital resource collection, processing, tissue, management, store and the links such as utilization be provided.
As shown in Figure 4,
1, user pays close attention to micro-letter public number;
2, obtain user profile: the essential information being obtained user by micro-letter log-on message of user, as age, sex, region etc., obtain the hobby etc. of user according to the operation behavior of user in public number;
3, carry out data analysis according to the user profile got, user is positioned, sticks corresponding feature tag;
4, determine the content pushed according to the location of user, then determine to push sports news as user pays close attention to sports news, user pays close attention to the message that financial statement then determines to push finance and economics aspect;
5, will determine that the content pushed is pushed to user by micro-letter public number.
Condition:
User holds the terminal supporting the micro-letter software of Tengxun, and connects mobile Internet;
The registered micro-letter account of user also pays close attention to this micro-letter public account number.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (9)
1. read a delivering method for accurate delivery system, it is characterized in that, the method comprises the following steps:
Step 101: obtain user profile by terminal;
Step 102: carry out data analysis to user profile, determines the classification of user, hobby, arranges user characteristics label according to the classification of user, hobby for user;
Step 103, according to described user characteristics label, carries out structuring process to full media information, obtains the reading information of corresponding described user characteristics label;
Step 104: according to user characteristics label, pushes described reading information to user.
2. the delivering method of the accurate delivery system of reading according to claim 1, is characterized in that: in described step 101:
Described user profile comprises: the sex of user, age, region, surf time and/or reading content.
3. the delivering method of the accurate delivery system of reading according to claim 1, is characterized in that: described step 103 comprises:
Content collecting and editing system gathers full media information;
The full media information gathered is carried out structuring processing by structuring processing platform, forms structural data;
Knowledge base platform is split by knowledge or Knowledge Reorganizing provides the reading information of corresponding different user;
The user preference that user behavior statistical module and user behavior excavate module corresponding to described user characteristics label is analyzed, and analysis result is fed back to knowledge base platform.
4. the delivering method of the accurate delivery system of reading according to claim 3, it is characterized in that: described step 104 comprises: intelligently pushing module obtains reading information corresponding to user characteristics label, and pushes described reading information to the user of correspondence described user characteristics label.
5. read an accurate delivery system, it is characterized in that, comprising:
Acquisition module, for obtaining user profile by terminal;
Analysis module, for carrying out data analysis to user profile, determines the classification of user, hobby, arranges user characteristics label according to the classification of user, hobby for user;
Processing module, for according to described user characteristics label, carries out structuring process to full media information, obtains the reading information of corresponding described user characteristics label;
Pushing module, for according to user characteristics label, pushes described reading information to user.
6. the delivery system of the accurate delivery system of reading according to claim 5, is characterized in that, described processing module comprises:
Content is gathered and edited unit, for gathering full media information;
Structuring machining cell, for the full media information gathered is carried out structuring processing, forms structural data;
Repository unit, for be split by knowledge or Knowledge Reorganizing provides the reading information of corresponding different user, and sets up the corresponding relation of described user characteristics label and described reading information;
Customer analysis unit, analyzes for the user preference corresponding to described user characteristics label, and analysis result is fed back to repository unit.
7. the delivery system of the accurate delivery system of reading according to claim 5, is characterized in that, described pushing module comprises:
First acquiring unit, for obtaining user characteristics label;
Second acquisition unit, for obtaining corresponding reading information according to described user characteristics label;
Push unit, for pushing described reading information to the user of correspondence described user characteristics label.
8. the delivery system of the accurate delivery system of the reading according to any one of claim 5-7, is characterized in that, also comprise physical layer framework, and described physical layer framework mode is:
Represent layer, operation layer, basal layer and matching system;
Describedly represent a layer counterpart terminal;
Described operation layer comprises user behavior statistical module, user behavior excavates module, intelligently pushing module, content collecting and editing system, structuring processing platform, knowledge base; User behavior statistical module, user behavior excavate module, intelligently pushing module, content collecting and editing system, structuring processing platform, knowledge base;
Described basal layer comprises data standard, data exchange standard, data interchange platform and shared data bank;
Described matching system comprises other platform interface, payment system and terminal interface.
9. carry out a processor for text-processing according to user preferences, it is characterized in that, comprising:
Acquiring unit, for obtaining user characteristics label;
Content is gathered and edited unit, for gathering full media information;
Structuring machining cell, for the full media information gathered is carried out structuring processing, forms structural data;
Repository unit, for be split by knowledge or Knowledge Reorganizing provides the reading information of corresponding different user, and sets up the corresponding relation of described user characteristics label and described reading information;
Customer analysis unit, analyzes for the user preference corresponding to described user characteristics label, and analysis result is fed back to repository unit.
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| CN201610005526.8A CN105577815A (en) | 2016-01-06 | 2016-01-06 | Delivery method and delivery system of reading precise delivery system and processor |
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| CN201610005526.8A CN105577815A (en) | 2016-01-06 | 2016-01-06 | Delivery method and delivery system of reading precise delivery system and processor |
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| CN106548381A (en) * | 2016-12-19 | 2017-03-29 | 武汉理工数字传播工程有限公司 | Intelligent subscriber tag systems and implementation method |
| CN106649482A (en) * | 2016-09-30 | 2017-05-10 | 网易（杭州）网络有限公司 | Information push method and device |
| CN106652601A (en) * | 2017-02-10 | 2017-05-10 | 南京米好信息安全有限公司 | Teaching management system for network security training |
| CN107707655A (en) * | 2017-10-10 | 2018-02-16 | 珠海云麦科技有限公司 | A kind of information popularization method and device |
| CN109190019A (en) * | 2018-08-07 | 2019-01-11 | 掌阅科技股份有限公司 | User image generation method, electronic equipment and computer storage medium |
| CN109215258A (en) * | 2018-08-10 | 2019-01-15 | 成都贝图科技有限公司 | A kind of books multimode system for the distribution of commodities |
| CN109729123A (en) * | 2017-10-31 | 2019-05-07 | 北京国双科技有限公司 | The monitoring method and device of region are launched in a kind of advertisement |
| CN110209915A (en) * | 2017-12-15 | 2019-09-06 | 云天弈（北京）信息技术有限公司 | A method of the information that information platform is pushed is shown by terminal |
| CN113297457A (en) * | 2021-05-24 | 2021-08-24 | 陕西合友网络科技有限公司 | High-precision intelligent information resource pushing system and pushing method |
| CN113505154A (en) * | 2021-05-31 | 2021-10-15 | 南京分布文化发展有限公司 | Digital reading statistical analysis method and system based on big data |
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| CN113297457B (en) * | 2021-05-24 | 2023-02-28 | 陕西合友网络科技有限公司 | High-precision intelligent information resource pushing system and pushing method |
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